take5: The Rethink Marketing Podcast

Growth Hacking, Experiment Driven Marketing | Sean Ellis

April 22, 2021 reed5group
take5: The Rethink Marketing Podcast
Growth Hacking, Experiment Driven Marketing | Sean Ellis
Show Notes

On episode #65 of the Rethink Marketing PodcastColin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis.  Sean explains why marketers need to use the scientific method to optimize results and create efficiencies.  To win in the attention economy and to scale rapidly (also called "hacking growth") marketing decision-makers have to seek better options.  Sean unpacks his major learnings and marketing innovations from his time at GrowthHackers, Dropbox, Eventbrite, Qualaroo, and LogMeIn.  It's time to rethink rapid growth... do you think you can hack it?

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