On episode #72 of the Rethink Marketing Podcast, Colin and Eric are joined by Bryan Kramer, the father of the human to human business movement, to have a conversation around human-to-human (H2H) marketing. Bryan discusses demographic targeting vs. psychographic targeting; why B2B and B2C are really just H2H; and a host of other insights that will help take your marketing efforts to the next level!
How can being human actually be your competitive advantage? How do we leverage technology in a "humanized" world and leverage humanity in a "technologized" world? To compete today, and long into the future, we must understand the power of relationships and human engagement. Simply put, we must take a serious look at what the H2H movement could mean for our businesses, marketing, careers, and even personal lives. After all, it's not about being perfect-- it's about being present. Have a listen and enjoy being human!
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