On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett. Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices guiding brands to properly leverage influencer marketing. During this conversation, Jason provides insight to marketers and brand leaders on how to separate the "who" of influence(r) marketing from the "why." Influence starts with identifying objectives first before moving on to implementation. If you're considering influencer marketing as a tactic to reach your marketing, branding, or sales objectives, this episode is a must listen!
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