take5: The Rethink Marketing Podcast

Horton Hears an Audience Shift

September 28, 2021 Season 2 Episode 106
take5: The Rethink Marketing Podcast
Horton Hears an Audience Shift
Show Notes

On episode #106  of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences.  What do marketers need to know to ensure their messages still resonate with the right audiences?  How do advertisers and brand strategists take a proactive approach to understanding and meeting their target segment’s evolving desires?  It’s often a quiet trickle rather than a raging tsunami, but we hope this episode helps prepare you either way!

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