On episode #106 of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences. What do marketers need to know to ensure their messages still resonate with the right audiences? How do advertisers and brand strategists take a proactive approach to understanding and meeting their target segment’s evolving desires? It’s often a quiet trickle rather than a raging tsunami, but we hope this episode helps prepare you either way!
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