On episode #112 of the Rethink Marketing Podcast, Eric and Colin tackle a new perspective on the sales funnel, flipping the concept and instead of looking at “sales funnels,” they argue that “buying funnels” are more important for advertisers and marketers to leverage. So why do buying funnels matter so much? How do business leaders leverage this understanding to win in the marketplace? Tune in to find out a few tips and tricks!
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