take5: The Rethink Marketing Podcast

Unexpected Marketing that Fits Your Brand | Lynn Blashford

November 21, 2021 Eric Reed & Colin Jeffries Season 2 Episode 115
take5: The Rethink Marketing Podcast
Unexpected Marketing that Fits Your Brand | Lynn Blashford
Show Notes

On episode #115 of the Rethink Marketing Podcast, Eric and Colin are honed by Lynn Blashford, Chief Marketing Officer of White Castle.  Lynn unpacks how to find and leverage unexpected marketing to build and bolster strong brands.  She shares how product innovations, partnerships, nostalgia, and more have led to a thriving enterprise that spans QSR and CPG.  So get in line for a crave crate of marketing and advertising wisdom!

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