take5: The Rethink Marketing Podcast

Rethinking Relationship Selling

December 14, 2021 Eric Reed & Colin Jeffries Season 2 Episode 116
take5: The Rethink Marketing Podcast
Rethinking Relationship Selling
Show Notes

On episode #116 of the Rethink Marketing Podcast, Eric and Colin rethink what relationship selling actually is and how it can be improved.  How do friendships turn into business, and how can salespeople create authentic relationships without "selling"?  Let's become known, liked, and trusted without sacrificing authenticity.  It may be easier said than done, but Colin and Eric tackle it anyway!

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