take5: The Rethink Marketing Podcast

Why Bad Products Beat Great Products

January 03, 2022 Eric Reed & Colin Jeffries Season 3 Episode 118
take5: The Rethink Marketing Podcast
Why Bad Products Beat Great Products
Show Notes

On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib.  We know the symptoms of bad products, but all too often, they win in the marketplace.  Is marketing to blame?  If having the best product is merely a great retention or reputation management strategy, how can marketing leaders reach new audiences?

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