On episode #120 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with the world's leading authority on trust-based selling, Ari Galper. As a salesperson, it's not prudent to be 100% honest all of the time but it's also a bad idea to lie and mislead. So how do we think about the spectrum of honesty? How can we sell in a vulnerable way without being overly transparent?
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