Editor's Note: Click here to subscribe to our newsletter.

This week, Shea Coakley, co-founder and CEO of HighTide, joins the Cannabis Equipment News podcast to discuss how he navigated the very early stages of the cannabis beverage market to carve out a niche by making thoughtful cannabis beverages that prioritize the social experience and help with the de-stigmatization of cannabis. Coakley believes cannabis beverages could be as ubiquitous as alcohol in the next 10 to 20 years.

Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at David@cannabisequipmentnews.com.