PublicPowerX
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PublicPowerX
How to Educate and Inform Customers About High Bills and Energy Burden
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American Public Power Association
NOTE: This is a recorded adaptation of a live presentation.
Twenty million American households — one out of six homes — are now behind on their utility bills, by an average of $788. According to the U.S. Energy Information Administration, there is no relief in sight. Electricity prices are expected to continue rising this year and next.
More so, customers experiencing low incomes face disproportionately higher energy burdens — 3x higher on average — than medium- or high-income customers.*
The question becomes: how does your utility help alleviate the energy burden?
How do you cut through the noise and make it easy for customers to understand why rates are rising and how to access assistance?
Education is key.