The FM Podcast
Produced by Fritz Media, The FM Podcast explores the people, ideas, and stories shaping the music industry today.
Hosted by music publicist and Fritz Media founder Jen Fritz, each episode features candid conversations with musicians, producers, managers, agents, publicists, digital marketers, and other creative professionals from across the music ecosystem. From artist development and marketing to touring, recording, community building, and creative entrepreneurship, The FM Podcast offers insight into the challenges, opportunities, and realities of building a career in music.
Whether you’re an artist, industry professional, or simply passionate about music, tune in for thoughtful discussions, practical advice, and inspiring stories from the people making it happen.
The FM Podcast
53. Digital Marketing Trends For Musicians with Peter Carruthers
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The topic of this week’s show is DIGITAL MARKETING TRENDS FOR MUSICIANS and joining me on the show is Peter Carruthers, who is the former Marketing and Digital Manager at Arts & Crafts where he worked for 7 years, so has quite a bit of experience to share with us!
We had a great discussion about the current trends in digital marketing and what musicians should be thinking about when it comes to their digital marketing plans when releasing new music this year.
It was a really great chat and I hope you enjoy it!
FRESH CONTENT LINKS
Peter recommends: Shellac's upcoming new album - To All Trains
Jen recommends: Waxahatchee - Tigers Blood
SOTW
Lisa Humber - The Devil's Advocate
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