The Question That Changed My Life

An advertising guru provided one question that changed how I approach interacting with others. Find out what it is in this minim podcast.

 Grasshopper Notes are the writings from America's Best Known Hypnotherapist John Morgan. His podcasts contain his most responded to essays and blog posts from the past two decades. 

Find the written versions of these podcasts on John's podcasting site: https://www.buzzsprout.com/1628038

"The Grasshopper" is the part of you that whispers pearls of wisdom that  seem to pop into your mind from out of the blue. John's essays and blog posts are his interpretations of these "Nips of Nectar." Others have labeled his writings as timeless wisdom. 

Most of the John's writings revolve around self improvement and self help. They address topics like:

• Mindfulness
• Peace of mind
• Creativity
• How to stay in the present moment
• Spirituality
• Behavior improvement

And stories that transform you to a wider sense of awareness that presents more options. And isn't that what we all want, more options? 

John uploads these podcasts on a regular basis. So check back often to hear these podcasts heard around the world. Who wants to be the next person to change? 

Make sure to order a copy of John's new book: WISDOM OF THE GRASSHOPPER – 21 Days to Creativity. These mini-meditations take you inside where all your creative resources live. And you'll come out not only refreshed but recommitted to creating your future. 

It's only $16.95 and available at BLURB.COM at the link below. https://www.blurb.com/b/10239673-wisd...

Also, download John's FREE book INTER RUPTION: The Magic Key To Lasting Change. It's available at John's website  https://GrasshopperNotes.com

Transcript

The Question That Changed My Life

I learned a life lesson from a giant in the world of advertising . . . Dick Orkin.

Dick created two wildly popular radio serials in the ’60s and ’70s:
Chickenman and The Secret Adventures of the Tooth Fairy.

He also created—and starred in—award-winning commercials for companies like

Time Magazine,
 GMAC,
 and The Gap.

Dick was a genius.

His commercials weren’t cookie-cutter ads. They were little works of art . . . that sold.

In the late ’70s I had the good fortune to interview him.
And I asked him about his process.

What was the secret?
The formula?

His answer surprised me.

He said:

“When I interview a client, I don’t want to know their address . . .
 how long they’ve been in business . . .
 or that they have award-winning customer service.

I just want to know one thing.

How do they want the customer to feel after hearing their commercial?”

Boom.

Mind blown.

And I realized . . .
 that lesson works just as well in life as it does in advertising.

When I interact with someone, I can ask myself:

How do I want this person to feel after spending time with me?

That question changes everything.

It shifts the spotlight off of you . . .
 and onto them.

I remember a moment from my radio days.

Our top salesperson once asked me to sit in on a meeting with a prospective client.

She did the usual rapport-building . . . and then she asked him one simple question:

“What do you do for fun?”

That was it.

And suddenly the meeting changed.

The client lit up.

Now we were talking to the real person, not just the business owner.

She had moved past the usual advertising staples— name, address, phone number.

Instead, she discovered what really mattered to him . . .
and what he wanted people to feel when they heard his commercials.

It was a master class.

Dale Carnegie said it best:

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

That may be the most honest form of advertising there is.

So here’s the lesson I took away:

Instead of selling you . . .
buy into them.

It’s the ultimate win-win.

All the best,
John