Perfecting your Pitch with Stacey LaViolette Artwork

The Business of Thinking Big

The Business of Thinking Big Podcast is hosted by business coach and founder of Mamas & Co., Lianne Kim. In this podcast we talk all things business mindset, strategy and hustle. So, if you're looking to grow your revenue, serve more dream clients and create amazing new possibilities, then you my friend are in the right place!

All Episodes

The Business of Thinking Big

Perfecting your Pitch with Stacey LaViolette

March 27, 2025 • Lianne Kim • Episode 340

Pitching your product shouldn’t feel painful — but for many entrepreneurs, it does. In this episode of The Business of Thinking Big, I sit down with Stacey LaViolette, the creator of My Friend Toothy, to unpack how we transformed her pitch and helped her triple her conversion rate at live events — without changing her product at all.

When Stacey joined Mama Mentors, she was already doing well, but knew she could be doing better. Her sales pitch wasn’t connecting the way she hoped — so we got to work. Together, we refined her messaging, repositioned her product, and trained her team to pitch with confidence and clarity. By shifting just a few words and focusing on what really mattered to her audience, Stacey went from selling to 2 out of 10 people… to 6 out of 10.

This episode is a must-listen for product-based entrepreneurs who want to improve their sales without feeling “salesy.” You’ll learn how to pitch with purpose, speak directly to your customer’s needs, and turn casual conversations into confident conversions. Whether you’re preparing for your next event or your Dragon’s Den debut — this one’s for you.

In this episode, you’ll discover:

How we increased Stacey’s pitch conversion from 2/10 to 6/10 — without changing the product
The simple reframe that made her offer sing from the very first sentence
Why qualifying your leads early can save your voice, energy, and sanity at events
The magic of naming your features in a way that speaks to your customer (e.g. “accountability sticker” vs “mirror decal”)
Why practicing your pitch out loud is the ultimate confidence builder

Timestamps:

00:00 – Meet Stacey + how My Friend Toothy was born

06:00 – Finding the gaps: when “okay” conversion isn’t good enough

10:00 – Breaking down the pitch and rebuilding it strategically

14:00 – Reframing language: toolkit vs. box set, comfort plush vs. stuffed toy

20:00 – Qualifying leads & asking the right questions

27:00 – Tweaking the order of her pitch for emotional impact

33:00 – From Dragon’s Den dream to actionable sales goals

38:00 – Event day wins: $3,500 in sales in a single weekend

43:00 – Building meaningful partnerships with female-led dental clinics

46:00 – Stacey’s advice to anyone who wants to grow their revenue

Links mentioned:‌ ‌