The Business of Thinking Big
The Business of Thinking Big Podcast is hosted by business coach and founder of Mamas & Co., Lianne Kim. In this podcast we talk all things business mindset, strategy and hustle. So, if you're looking to grow your revenue, serve more dream clients and create amazing new possibilities, then you my friend are in the right place!
The Business of Thinking Big
Get more Leads from Referrals
If you’re not bringing in enough leads, you’re not making enough sales—it’s as simple (and painful) as that. But here’s the good news: some of the best leads you’ll ever get don’t come from ads or funnels… they come from referrals.
In this solo episode of The Business of Thinking Big, I’m sharing exactly how I built my six-figure business through word-of-mouth referrals—and how you can too. Referrals are one of the highest-converting lead sources because they come with built-in trust. But if we’re waiting around for people to recommend us, we’re missing out on serious opportunities.
I’ll walk you through the four-part referral strategy I’ve used (and taught!) to consistently fill my programs, plus simple, effective ways to build a referral network that keeps working for you—without feeling pushy, awkward, or salesy.
If you're ready to bring in better leads without burning out, this episode is a must-listen.
In this episode, you’ll discover:
- Why referrals are the highest-quality leads you can get
- How to identify potential referral partners hiding in plain sight
- What to say (and how to say it) when asking for referrals
- When and how to introduce referral incentives (and how much to pay)
- The difference between referrals, references, and affiliates—and how to use each
Timestamps:
00:00 – How I built my first 6 figures through referrals
03:00 – What makes a referral source high-quality
07:00 – 5 overlooked places to find referral partners
11:00 – The Warm Leads List strategy
13:00 – How to ask for referrals without sounding salesy
17:00 – Reminder campaigns: stay top of mind
20:00 – Should you pay for referrals? Here's how I do it
29:00 – Commission vs. referral fees vs. affiliate links
33:00 – The tech I use for tracking (hint: it’s easy!)
37:00 – Keeping referral relationships strong
Links mentioned:
- My VIP coaching: https://www.liannekim.com/vip-coaching
- Mamas & Co. community: https://www.mamasandco.com/
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Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
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