The Business of Thinking Big

Women Creating Wealth with Kerry Rizzo

• Lianne Kim • Episode 344

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So many women entrepreneurs are doing incredible things—but when it comes to money? There's often a whole lot of fear, doubt, and avoidance.

In this episode of The Business of Thinking Big, I’m joined by financial strategist and founder of Blue Ridge Private Wealth, Kerry Rizzow, for a deeply empowering conversation about how we, as women, can build more wealth and actually feel wealthy while doing it.

We talk about why so many of us have limiting beliefs around money (spoiler alert: it often starts in childhood), how to take back control of your finances—without shame—and the 3 foundational pillars every woman needs to build lasting wealth.

If you're ready to feel more confident and in control when it comes to money—this episode is for you.

In this episode, you’ll discover:

  • Why women often struggle with financial confidence (and how to shift it) 
  •  How to calculate your true net worth—and why it matters more than income 
  •  The difference between good debt and bad debt (and how to manage both) 
  • How to start investing (even if you feel totally unqualified) 
  • The power of budgeting—and how to do it in a way that actually works for you 
  • Why you don’t need to get it perfect—you just need to start

Timestamps:

00:00 – Meet Kerry Rizzow + Her journey from bank teller to financial firm owner
06:00 – Where women’s financial confidence gets crushed early on
08:00 – Why money can feel emotionally hard for women
09:00 – Pillar #1: Managing Debt – the truth about “good debt”
11:00 – What net worth really means (and how to calculate it)
16:00 – Pillar #2: Saving and Investing – even $25/month can change everything
21:00 – Why entrepreneurs especially need a rainy-day fund
25:00 – Pillar #3: Budgeting – the freedom that comes from knowing your numbers
29:00 – How to budget in a way that fits your personality
34:00 – How Kerry tackles debt faster than she saves (and why it works for her)
36:00 – The power of starting small—and asking for help
40:00 – Final thoughts: Be kind to yourself. You don’t need to be perfect. Just consistent.

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