The Business of Thinking Big

Setting Quarterly Goals

Lianne Kim Episode 352

Do you set ambitious New Year's goals only to feel overwhelmed and abandon them by spring? The problem isn't your commitment—it's that annual goals are too big and abstract to maintain momentum.

I break down why quarterly goal-setting is the game-changer your business has been waiting for. When we shift from 365-day marathons to focused 90-day sprints, everything changes.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Why our brains are wired for shorter goal cycles
  • The four types of seasonal goals that create balance: revenue, non-revenue business, personal, and family
  • How to choose one most important goal per category
  • The "finish line mindset" that helps you push through when motivation wanes
  • Why celebrating small progress catalyzes bigger achievements
  • How to set up consistent revenue during "lighter" seasons

Timestamps:‌ ‌

6:00 The problem with annual goal-setting

8:20 How quarterly goals align with natural rhythms 

12:00 Why too many goals = failure 

16:47 The four types of seasonal goals framework 

17:48 Revenue goals year-round 

21:00 Non-revenue business goals 

25:10 Personal goals aren't selfish

 27:36 Family goals for connection

 34:24 Three tips for better goal-setting 

35:18 The "finish line mindset"

Links mentioned:

  • Check out my group coaching program, A-Players: https://www.mamasandco.com/coaching 
  • Episode: Finish-Line Mindset: https://www.liannekim.com/blog/228 
  • Episode: The Art of Receiving: https://www.liannekim.com/blog/191

‌Connect with me:  

Facebook: https://www.facebook.com/liannekimcoach  

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com

‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com