The Business of Thinking Big
The Business of Thinking Big Podcast is hosted by business coach and founder of Mamas & Co., Lianne Kim. In this podcast we talk all things business mindset, strategy and hustle. So, if you're looking to grow your revenue, serve more dream clients and create amazing new possibilities, then you my friend are in the right place!
The Business of Thinking Big
From Burnout to Six Figures with Gio Aiello
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What happens when the work you love starts to burn you out? For many entrepreneurs—especially in caregiving roles—the passion is there, but the “on-call lifestyle” takes its toll. That was the reality for Gio Aiello, founder of Mindful Mommy Doula Services.
In this episode, Gio shares how she went from being a solo doula, juggling motherhood and sleepless nights, to building a thriving six-figure agency with over 50 doulas across the GTA. Her journey is proof that growth isn’t about luck—it’s about the choices we make when things feel hard, scary, or uncertain.
This conversation is raw, relatable, and inspiring. Gio opens up about loneliness, fear of visibility, the rollercoaster of revenue, and the responsibility that comes with success. Most importantly, she shows us how reconnecting with joy—and building the right team—can change everything.
In this episode, you’ll discover:
- Why burnout can be the catalyst for a powerful pivot
- How loneliness in business can be overcome with community
- The push‑and‑pull of visibility: craving growth but fearing exposure
- Why nervous system work matters when revenue feels like a rollercoaster
- The tough team decisions that unlocked sustainable growth
- How Gio found her joy again by stepping into the visionary role
Timestamps:
00:00 – Gio’s beginnings as a solo doula
04:00 – Burnout and the “on-call lifestyle”
07:00 – The loneliness of entrepreneurship
10:00 – Facing visibility fears and accountability
14:00 – Choosing six figures (or shutting it down)
18:00 – Managing fear, anxiety, and responsibility
24:00 – Team alignment and empowered leadership
32:00 – Reconnecting with joy and creativity
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