The Morning Formation Podcast
Hosted by KP Phillips—a U.S. Army combat veteran, former law enforcement officer, and seasoned instructor in tactics, firearms, and combatives—The Formation Podcast is built on the core pillars of Survivability, Situational Awareness, and the mindset to Adapt & Overcome.
Drawing from over two decades of real-world experience in combat zones and high-risk environments, KP leads authentic conversations with warriors, protectors, and everyday individuals who’ve faced adversity head-on. This podcast is more than content—it's a movement for those who understand that the fight begins before the event.
Through storytelling, lived experience, and expert insight, The Formation Podcast equips its listeners with the mindset, tools, and awareness to remain vigilant and prepared—whether on the battlefield, in the streets, or in everyday life.
The Morning Formation Podcast
Marine to Entrepreneur: Rob Martinez's Mission to Support Service Members
Rob Martinez, founder of All Clear Gear, shares his powerful journey from Marine Corps veteran to entrepreneur creating solutions for transitioning service members by cleaning their gear to military standards.
• Left the Marine Corps in 2017 after not being selected for MARSOC despite passing assessment
• Struggled with purpose during his first 18 months as a civilian, working multiple jobs without satisfaction
• Experienced losing many fellow veterans to suicide during this difficult transition period
• Received a vision during prayer about cleaning military gear for transitioning service members
• Founded All Clear Gear to solve the problem of gear rejection at turn-in facilities, which occurs roughly 75% of the time
• Started by driving hours to clean single packs and evolved into a growing business with clear processes
• Plans to expand to military installations nationwide to help service members focus on their transitions
• Values integrity, positive attitude, and genuine care for both customers and team members
• Recommends building businesses around the "three P's": pain point, pleasure, and purpose
• Believes in remaining authentic and using social media to provide solutions rather than just build influence
If you're interested in learning more or using All Clear Gear's services, follow them on Instagram for daily updates, tips, and community engagement.
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Warriors fall in. It's time for formation. Joining us today is Rob Martinez. He's the founder of All Clear Gear, a company on a mission to protect the health and readiness of those who serve by eliminating harmful bacterias, mold and odor from our everyday equipment. Rob, I want to thank you for joining me on the podcast today. Thank you so much, KP. The honor's all mine. Man, you know, honestly, it's hard to catch up with a man like you. You're running a business and you're a dad, and I know you're training jujitsu as well. So thank you for giving me the opportunity to finally, you know, get in front of you and get to know you a little bit more.
Speaker 2:Likewise. Thank you so much. Yeah, I appreciate the opportunity.
Speaker 1:So, rob, I just want to kick it off, man, and I want to let you share a little bit about your background and what led you to start All Clear Gear.
Speaker 2:Yeah, so just touching base real quick on how busy we are, I mean, straight into the podcast from soccer practice. So, coaching my son's first year, it's like I told my wife. I was like, are you sure? Are you sure I can take this on right now? And it's one of those things, you know, opportunities come and go and being able to take that opportunity as a dad, you know, and first year of coaching, like you know, first year playing hour, it's one of those things that families still can't subside, you know. They still have to become a priority. The kids still have to be a priority. So I just wanted to start with that. But yeah, so just jumping straight into it. This is a part of the business that it's a heavy part. It's a heavy aspect and it's tough for me to just dive into and without glazing over anything, I got out of the Marine Corps in 2017.
Speaker 2:I was active duty, I was stationed in 29 Palms with 1-7, 1st Battalion, 7th Marines. Throughout my enlistment, you would have thought that the discipline and the structure and the organization and everything would have set in and this transition would occur and I would come out into the civilian sector and everything was boom, boom, boom, ready to go. You know, and unfortunately this wasn't the case, and I'm not going to speak for everybody, but a lot of veterans that I speak to on a weekly basis are in the same boat, and so for me it took a year and a half to ultimately rediscover purpose, and when I transitioned, I transitioned very abruptly. So what that means for me is when I had gotten back to my unit from Special Forces Selection, from MARSOC, I had passed the assessment selection program but wasn't selected. So before I had left, I told my girlfriend at the time who's my wife now, jenna? I told her I said look, you know, I left on her 21st birthday. I said if I don't get selected, because there's no, there's no way I'm going to quit. I'm just, that's just not in me. If I don't get selected, I will get out all and end of active duty service and we'll create a life. And I didn't think that I wasn't going to be selected.
Speaker 2:So you know, anyone puts 110 percent into anything and it's not reciprocated into one way or another. And you're kind of left with all these questions. Self-doubt rises up, your self-confidence takes a little bit of a ding and you start to wonder like, okay, if this isn't accepted here, where else has it not been accepted to? And so, for me, I got out with a million questions as to if I'm one of the top performers in X, y and Z. Where did I go wrong? And you're just not given anything, and sometimes just to annotate. That's life. You know, like life isn't always going to give you answers. Sometimes it takes weeks, months, even years before you get a glimpse out.
Speaker 2:Man, that's why that happened. You know I was being protected, or, you know, being kept from making a mistake too soon and it ruining. Or, for me, family had tried to assure me by telling me maybe you would have died in a training accident. Think about our family and friends. Everyone's always scrolling. And hey, this osprey went down over here in the ocean, this CH-52 went down over, and it's like these birds are dropping left and right, dying in training accidents, and it's like you know that could have been. It could have been something.
Speaker 2:So, regardless, I chalked it up to not having been kind of more diligent in my previous seasons. What I mean by that is as a mechanic, as a diesel mechanic when I was in the Marine Corps, there were times where tasks were asked of me instead of just shutting up and coloring like you're supposed to do. I always had an issue with that authority. That didn't demand respect, it was more so. It's like hey, you know, shut up and shut up and do this. And for me, I didn't want to be a mechanic when I went into the Marine Corps, so I already had that going against me.
Speaker 2:And when it came time to head back to my unit from assessment selection was one day. You know, I'm doing my checkout process. And there was one day where I was like you know, this one doesn't close for a little while I'm going to head to the office isn't closed for a little while I'm going to head to the office and I get there and I'm like hey, just just curious, when does my terminal? Like when does terminal come up? Sorry, one second. I was like what, how much terminal leave do I have saved up? Somebody told me that if I have a certain amount, I could sell it back If I didn't make it in time. You know how it goes. And um, they ended up telling me they're like you have the max leave day saved up and I was like and what is that? Do you know? I don't even remember. It's like 60 days.
Speaker 1:I have no idea. I certainly didn't have it.
Speaker 2:It's like, it's like too much, Dude, with how much I took leave like every chance I could, you know, back to Florida, those $900 plane tickets, Um, but yeah. So I got confirmation that I had max leave day saved up and I was ready to bounce. And I was like you're telling me that I could get out today. And they're like, well, you know, well, uh, you know, technically, yeah, you could. And I'm like sign the paper, man. And then somebody's alarm goes off in the office and it's 1600. And the guy's like, oh, like, sorry, dude, like you're just going to have to come back tomorrow morning. And that probably saves me from sleeping on the street that night. Because I went back and packed up my room, I called my buddy and my buddy, Jordan, who was a 31 with Suicide Charlie, he's like yeah, man, I'll come pick you up in the morning and you can stay with me in Moreno Valley until you get on your feet. And I was like done, Like I had my motorcycle and I think I had my Jeep at the time, but anyways, I was done. I was gone the next day that I found out that I could go, and so that's pretty abrupt. I was gone the next day that I found out that I could go. And so, um, that's pretty abrupt. You know, I, I got out without any money saved up. I got out with no plan. You know I hear it all the time, yeah, yeah. And so, um, fast forward.
Speaker 2:You know, without giving too much detail, a year and a half goes by, multiple jobs, and I even got to the point where I was receiving pay raises Like I received four pay raises in a seven month period when I was doing construction and got into a really cushy spot just still grinding, and I just didn't like you couldn't pay me enough, and that's where I'm at today is like you can't pay me enough to do something that I don't want to do. So, with that being said, I just kept going from the next thing to the next thing and in this year and a half I had lost a lot of people that I knew, Close friends, people that I shook hands with at some point in time, and the majority of it was to suicide and some of them were freak accidents. You know people die car accidents and whatnot, but the number of people that year and a half, it like it's hard. I don't even like saying it out loud and I got to the point where the notifications were coming through on my Facebook feed and I wasn't even reaching back out to their families. I kind of would just try to ignore it. And it was tough. Because that year and a half, you know that's, that's one person's too many, Right, let's just start right there. One person is too many.
Speaker 2:I have conversations with people not often, but you know we talk purpose and it's something that everybody seems to struggle to find to an extent, and it's all rooted in like hey, man, like why'd you wake up today? And if your question is like and if your answer is because my mom and my brother and my dad would be sad if I didn't, that's not good enough. You got to find your own reason to wake up and get after it. So I told my wife, I said you know, this was after, or this was during, a week where I had a couple notifications come through of people passing and I was just like this is, this is crazy. I'm literally like I, like I can't. I can't explain that feeling of frustration, sadness.
Speaker 1:Kind of made you reflect, huh.
Speaker 2:It made me question if I was going to be another one of these people, because I couldn't catch on. It was just this wheel supposed to have grooves, to catch on to the system and to just get back into society and to get rotating again and to be a contributor, and no matter. I was laying tile in the morning and I was doing security at night and I wasn't making enough money to barely. I was barely paying my bills. And you reach a point as a man. You know where you're like. I'm a provider and even after I don't want to get ahead too much, but even after four years it's been six years, but the first four years in this business, the fact that I wasn't the breadwinner, I wasn't the provider for my family, I just you feel it. You feel it deep and it's like man. I wish I could feel it. You feel it deep and it's like man. I wish I could be doing more. I wish I could be doing more. So, yeah, I went on a walk this day with my wife and we just need to get out of the house and we're talking, and I was getting emotional about it again and I asked my wife and she's like well, have you prayed about it and I was like you know, you know what a woman, or when your spouse or when your wife tells you to pray about something, they're being talked to, somebody's talking to them, they're giving you the good word. And in that moment I didn't hesitate, I was just like God. You know, like as one person. What can I do to help set up my friends, my brothers, for success, so that when they transition? Going back to your reflecting point, they're not in my position? Because I feel like everybody over this last year and a half was experiencing what I was. I just didn't know how to quit, like they did. You know what I'm saying.
Speaker 2:Yeah, and maybe that was ignorance on my end, like the first four years of business, or God just instilling in that moment purpose for me, and what I mean by that is, as soon as I asked that question, I caught this 10-year vision KP, I'm not even shitting you. He downloaded something and like, not even into my brain, like it went straight to my heart and I had this vision of Jesus washing the disciples' feet and, to be frank, like it doesn't matter if you're religious or if any of the viewers are, I had this vision of Jesus washing the disciples' feet, and I saw in that moment that if somebody of that stature is able to get to this level and to serve somebody in that capacity, he didn't need to do that. He should have had that done to him. If you, if he could do it for them, what could I, what level could I get to to be able to serve to where it's so fulfilling? You know that reward of of allowing somebody to focus on themselves with any amount of time, 30 minutes even, you know. And so I was like God, you're telling me you want me to clean SIF gear for these guys that are transitioning. And I still geek out about it because it's like what, oh my gosh.
Speaker 2:So, yeah, I had that vision come through and I saw myself scrubbing sift gear and it was like I got fired up. I was like I, you know it's. It's one thing. If you're like my birthday's coming up, I can't wait to celebrate, but if you're like I just saw the next 10 birthdays and what I get, you're going to be fired up. You know what I'm saying. That's exactly how I felt and I went straight home, got to writing down we didn't have chat GPT yet Got to writing down. You know as many legalities as I could, which, if you're an entrepreneur and you're watching this, how many times have you started something or started something and you immediately bought shirts, you bought hats, you bought stickers. You just wanted to tell the world no, don't do it, stop wasting your money.
Speaker 1:I made the same mistake.
Speaker 2:Everyone, everybody has. Yes, and if you haven't, I don't know, maybe we need to haven't. I don't know, maybe we need to talk offline. You know, maybe I need to get some advice from you.
Speaker 2:But, um, yeah, I just went straight into okay, what could screw me over? How do I make money? And I just thought because, marine, I thought driving to 29 palms, which is two and a half hours, one way for one pack, and back to clean it back at my house, was the way to go, when in reality, pendleton was an hour from me. And I did that for probably four months before I realized, man, there's no money. I was initially charging $150. And that's gas, that's gas, they're back, they're back. That's four times. I mean, hands down, that's fuel.
Speaker 2:And so if you could just imagine the last four years or, I'm sorry, the first four years of business was me somewhat unknowingly because I wasn't a business guy Like like now, I, I, I, I love business, like it makes me tick. But I was just doing it because one these guys need this done. Somebody has to do it. If your buddy wants to do it on the weekend for beer money, and this still applies if your buddy wants to do it for you on the weekend for beer money and you trust him not to screw up your stuff, do it. This is a matter of the resources being available and the military, marine Corps, specifically in this scenario, isn't doing it.
Speaker 2:And don't get me wrong, sergeant Major Ruiz, that man he might've just been sent from heaven just because of how much he's doing, and I know he's doing a lot of publicity stuff. Do your thing, kiss your babies, do your stuff. He's doing a lot of work behind the scenes, but the other day, when he commented back to me on social media and he said that they're working on the issue with sif I, I commented back and I said that's incredible. I have an idea after six years of attacking this head on. This is what I do. I would love to have 30 minutes of your time to talk about solutions. You know what I'm saying. Like who wouldn't bring in subject matter experts. You know what?
Speaker 2:I'm saying when you go to a brain doctor after getting an MRI, I think that's what happens for the brain. You're not gonna go to go to somebody who does dental stuff. You know? I'm saying you go to, you go to specialists, and so I'm pretty sure we got off topic there, but nonetheless, that's that's how it goes, that's that's how it was, that's how I was born, man that was beautiful, honestly, that I was not expecting that.
Speaker 1:I was not expecting that story at all. That's amazing. This, this podcast, this podcast and those past conversations I've had and the conversation I'm having with you right now, man, I mean because I haven't reached wherever I'm going yet. So I love doing these podcasts. For this reason, I like hearing the stories, I like hearing the reasons why, I like to hear why you're doing this and whether you're doing this for the right reasons or not. And I like hearing about people falling on their face and then getting back up again and brushing yourself off and, you know, driving on. That's that's what I love. That's what I love about all this.
Speaker 1:And I the curve ball that you talk about in life like I tell a lot of people that go into the military to be prepared. The best place to be is to have that lateral mobility to move left and right and to manage your career properly. And you have the same story that so many others have, including myself too. I mean, when I got out, I was like you know I was. I did four years enlisted uh, uh national guard. Then I did four years activity as an officer, I resigned and I could not get out of there fast enough. I was like I just won out. I don't want any.
Speaker 1:What service connection? I don't, what's that. I don't even know what that is, I don't want it. Just fucking sign my papers. Like since I was an officer, I was able to walk through, like when I, when I, on that last day, I was able to get everyone to just sign my stuff like taps, it was completely I didn't know what the hell I was doing. But you also mentioned, too, how your wife was with you. Well, your girlfriend back then, but now your wife. She was with you during those times in the military, so she saw the ups and downs and she had to deal with things that most spouses don't have to deal with, which is you being away, you having to make all these hard sacrifices, and kudos to her man for like supporting you and giving you that advice to pray on this.
Speaker 2:She was with me the last seven months that I was in, so she wasn't with me, my entire service and we we talk about, you know, the time that she was with me. Um, often, and it was some of the best times of both of our lives Like he would come and she'd I can say this now but she would stay at the barracks with me Like it was our little hotel. You know what I'm saying Duty, duty, log book, what, yeah, yeah, and um, no, I just without her. You know anybody with a spouse that they're 100% committed to and love with, like you're always going to give that credit to where it's due, and for me she's been the rocks. But I appreciate, I appreciate the kind of words.
Speaker 1:You know, and another thing you mentioned too, too, that really resonates with me is the difference between I have some siblings that aren't doing so well, they're older than me, and I always tell people, I always tell family members, friends, I know, like kids that are coming up. The only difference between me and them is that someone, somewhere along the lines, somebody, told them that they weren't good enough and they agreed and they settled for where they are now. And I say that as an inspirational thing, because there's so many times in our lives we can just quit, hang it up, fuck it. Like this is way too much work, I'll just go get a nine to five bucket. Like this is way too much work, I'll just go get a nine to five, it's too much. And so I I that definitely resonates with me.
Speaker 1:And before we go on, man, I want you to talk about your business, like what exactly is it that you do? And talk about what, like? What exactly inspired you to do this? Because why not a subway? Why not something else? Like, what challenges inspired you to create this business? And talk about all clear gear so you know.
Speaker 2:You know now why the idea came to me, the concept, the concept wouldn't be even where it's at now for six years. In that time, lots of trial and error, lots of trial and error, lots of money lost, blood, sweat, tear like actual blood, sweat and tears. When people talk about I put my blood, sweat and tears into this. You know what I'm saying. We've got some blood, sweat and tears in this game and so okay. So what we do here at all clear gear is essentially we take the burden of you having to clean your own gear, your own tactical gear. If you're not in the military, I'm gonna explain this plainly for you. When you join the military, when you join the marine corps specifically here, you're issued out a set of gear. After basic MCT or ITB, you get to your unit and you're issued a set of gear. This loadout is equivalent to $6,600 right now. With that being said, you're responsible for maintaining that equipment throughout the duration of your service. Now, after four years, five years, throughout the duration of your service. Now, after four years, five years, however long they have you with either that unit or billet or whatever then you are now responsible for cleaning and turning that gear into a facility called SIF, now known as IF Individual Issued Facility, previously Central Issued Facility. This entity, this organization, organization, is contracted outside of the government and they dictate how clean an item is when you go to transition. And transitioning isn't just getting out of the military, it's also transitioning to your next unit, your next four. With that being said, there's been an expectation, somewhere set along the lines that is unrealistic beyond all measure, from this entity that holds up Marines and sailors when it comes time to make that transition and to get that signature on their checkout sheet that says hey, this Marine, this sailor has all their gear clean and accounted for and it's in our possession now to go ahead and turn it around next to the next person that's coming in. What I've done is I've created a system and a process and a small team of individuals that are crazy enough, like me, to scrub for hours a week to be able to give you, whether it be that three days, which is our shortest turnaround right now, or that seven days, to focus on yourself, focus on your transition and everything else that needs to happen during that time, such as the move across country, college, care for your kids when you're moving, whether you're buying or renting a property God forbid. You have multiple properties and you have to figure out how you're managing everything. The list literally goes on. But, to sum it up, we clean this gear so that you can focus on your transition and, essentially, what we believe is that, while you're in and you're serving whether it be four years, six years you are responsible for maintaining your equipment. You're responsible for accountability.
Speaker 2:Everyone knows that leaders lose their jobs, their careers, because of a lack of accountability, whether it be through a radio, a weapon system, a Marine. You know like, accountability is very important, almost as important as trigger discipline in my eyes. And so, with that being said, this gear that needs to be turned in is often turned away, and the average turn away rejection rate, I would say, is you get rejected three out of four times, and so I've got guys that are coming to me every week that it's not even just a simple case of like hey, I don't want to clean it, here you go. Of course we get that, you know, just because I don't want to change the oil in my car, I take it to Valvoline. You know like, let's be honest, there's always going to be a variation of the reasons why people use certain services.
Speaker 2:But, with that being said, the rejection rate is incredible and it's almost like a double-edged sword for us, because we clean the gear so meticulously where it spotlights any small stain, and so it's almost like I said, that double-edged sword aspect to where now, if these guys decide to clean it on their own, they're not doing a clean job like all clear gear. So in their eyes, they're like, oh, this could be cleaner. And so it's almost like, hey, at what point is too clean? Like a thing to where now we could be damaging integrity of materials. You know what I'm saying. What are we sacrificing here? Ego or just simply clean gear Like we know what clean is, especially after six years of doing it.
Speaker 2:So we take that burden off of you. We offer it. I mean, I still work with people. I'll get a text or a DM on Instagram at 10 o'clock tonight A guy saying hey, man, I just found out that I'm getting histed and they told me that I got 48 hours to figure it out and my gear is not turned in. I'm going to go out of my way. We're at the point where we still can and I'm going to offer every solution I can. We're going to exhaust every solution that we have to help this individual, because that's what I would have wanted, that's what I would have needed, and so it's never been about the money. It never will be about the money, but what the money does is it allows for us to scale and expand and offer these services everywhere that it's required, which are a lot of places right now. So the goal with the business, just keeping all that in mind is to be on every military installation that requires transitioning service members to turn in their gear 100% clean and 100% accounted for.
Speaker 1:So if completely replaced CIF?
Speaker 2:right. Somebody didn't like the C and put an I there. I still don't understand why they did that.
Speaker 1:I didn't realize that that was a well. I don't know if was CIF a private business or was that that was. I had no idea. I thought that was through the middle. I thought that was through the military.
Speaker 2:Currently, I believe it's contracted out to a company. I don't think I want to state their name, but offline I could, we could talk about it more. I just don't want to draw any exposure to them yeah, no, that's.
Speaker 1:That's really interesting man, because I got out in 2007. It was different, different time war on outstationist gofield barracks in hawaii, so a lot of that red volcano, you probably haven't you haven't seen that. Yeah, that clay. You haven't seen that yet. Have that clay. You haven't seen that yet have you.
Speaker 2:I have on, I think, two packs, and one of them was an army pack and it was a different tactic to clean that.
Speaker 1:You can't get that. It's a different it's.
Speaker 2:It's different, for sure.
Speaker 1:Yeah, it stains everything. Back when we had the ACUs, someone thought that was a great idea. It was like a gray pixelated uniform. Thankfully, the army switched over to something different. Yeah, that was a digital age of the military. I guess at the time we were trying to experiment. But yeah, that stuff got into your uniforms. Man, it would turn you pink. So it was. It was definitely frustrating. What. What in your background your military background or in your background in general influences the way that you currently run your business. It's a really good question.
Speaker 2:The way I run my business is through all of the leadership techniques the lack of leadership techniques that I picked up from the military, everything that they weren't doing. I realized I should probably be doing this, you know, if I tell my workers that we're going to work through chow so that we can get off early, I'm going to stick to that promise, not run them for four more hours after the fact. You know, there was just lots of disciplines, such as accomplishing things Like for me as a diesel mechanic when I was in I tried to do anything but turn wrenches and I just I wanted initially to go in the Marine Corps and to fight bad guys, like that's just what I wanted to do. But my uncle did in Iraq and Afghanistan and I just wanted to follow his footsteps. And, um, so the sniper section, you know, assessment and selection, accomplishing those taught me. That's, that's where I learned my experiences and and I learned that I could do more than I thought I could.
Speaker 2:And so the first four years was just me pushing through, just surviving, you know, just trying to grasp that last breath to get it to the next day, to get to the next hour, and so a lot of it was just instilling in me determination, grit, perseverance. I feel like a lot of that, mixed with being out and not having that looming sense of authority, to where it's like, okay, I'm going to do this and I'm going to do this for myself. But going back to why I created this business, it was to serve others, and once I realized that this piece of the system is flawed and it's broken, there's a pain point there. I've unveiled so much more since then and it's like there's a lot of work here to do, and it goes beyond just SIF totally see you expanding this out and beyond and you've probably learned getting into the nerdy side of this whole thing.
Speaker 1:Learned a lot about cleaning products and things like that and the science behind it. So could you walk us through, like some of the things that you've learned about, the effectiveness and the science behind cleaning these products without losing that integrity that you're talking about?
Speaker 2:So, at the individual level, you cleaning your own gear. I'll tell you right now how you can do it, because I made money doing it for the first two and a half years of business this way. And what you need to do is you need to find cold water. If you soak in hot water or if you run a machine in hot water, it's gonna set those stains and without diving into like laundry books or stain removal, recipes from grandmas and everything like that cold water soaking in cold water, constantly exchanging the water after every few hours, peas from grandmas and everything like that Cold water soaking in cold water, constantly exchanging the water after every few hours but we're looking at like a strong detergent, live enzymes and maybe a decreaser of some sort. And then, hey, guess what? Good old pressure washer. And the thing is is people are like just throw everything into the barracks washing machine First off. Don't do that. I did that when I was in and it still took me four tries. But that pressure washer is going to be key in terms of making it look how SIF wants it to look. It helps remove those pesky stains.
Speaker 2:The issue is PSI. If you're using more than 1100 PSI pressure washer when you're cleaning this gear, you guys, you're going to destroy the integrity, the material, and that's when you're going to get those scars across the gear. Um, for the first like three months, the scars were bad on the gear that we were doing. Luckily we still got away with it, uh. But ever since then I had that we had to back it down. You know? Um, so good, soaking, letting it dry outside in the heat. Good, pressure washing, letting it dry again, and I'm gonna put you on some more game here. Only disassemble and break down. Everything sounds like a lot of work. It's a lot of work. It's's a lot of work. It's all a lot of work. You gotta do it right. You gotta do it right, because if you don't, and something doesn't get dry and it's wet still, no, now it's wet. It doesn't matter if it's clean, if there's a drop of water or it's stopping wet. They're going to treat you the same way.
Speaker 1:Yeah, that's got to to be real frustrating and I could see where people wouldn't want to have the time to break everything down like what you're describing overall and it's. I remember when I cleaned my gear I I had a. Thankfully they took my, my vest, took the sappy plates out and I didn't really have to even clean it. I think they just DX that part. But you put a post up the other day and it was a. It was a picture of. It was a picture of a of a vest. I remember when I turned mine in I felt like I turned in a big part of me because that's what I wore on my deployment. It had a lot of stains on it, a lot of dirt on it. It was filthy. Man, I really wish I had pretended that I had lost that piece of gear and just kept it. Man, it's the one thing. It's like a thing that I wish I had kept, and that sort of resonated with me, man, when you posted that.
Speaker 2:So it's funny you say that because we have one item specifically that we will not clean and that's your kill patch, your flak patch that sits in the center of your chest. Because after all of those deployments, after all of those trainings, after all of that stuff, it doesn't matter if that thing is going to go in a shadow box or if it's going to go in your dresser, on your underwear drawer. You want that thing. You want to look at that thing and be like I have photos with this patch looking this way, so at least you still have a piece of it. You know what I'm saying. And so I get guys. They're always coming through here with the cleanings and like, do you want me to? I didn't have a name tape, so I just left my flack patch on there, like, oh, that's cool. And then I tell them like we're not going to clean the patch by the way.
Speaker 2:First off, you don't turn it in. Second of all, it's those memories that are trapped in there through the sweat, the blood, the stains, 100%. People are like what these guys don't clean their gear for four years? And I'm like don't be surprised, Would you want? Well, I guess it doesn't really apply in the Michelin restaurants. Those guys are all clean Cause they they know what they're doing. But you get what I'm saying Like you got. You got this guy that walks in. He's gritty, he's dirty, he's like, oh, this dude's seasoned. You got a guy that's like tight and tight, showing up and camelback on and I think some people don't realize the gravity of that, like I didn't.
Speaker 1:I mean, at the time I felt it, but as the years have gone on I'm like, wow, I really wish I would have kept that, but you're really washing away the sacrifice that you put forth to this country, and some of that gear and that kill patch you're talking about is part of that whole thing, so that I some guys may not even realize it. You know they're giving you a wash all of it. Well, wait a second. Like what about? You know this?
Speaker 2:that's also why I want to turn the service into an experience, too like I want you to walk into our facility. Of course, the cleaning operations are going to be going on behind the scenes, but I want you to walk in and I want you to recognize some of the companies that we've been working with on social media. I want you to see their products in our store. I want you to be able to take something. I want you to be able to go over to the wall and you're going to see, either based off of state or demographic or whatever, there's going to be opportunities. Maybe we'll just call it the opportunity board. When you look behind you and you're about to walk out the door, that entire wall is going to be felt and it's going to be. Name tapes are going to be put all over it. From when you take and pick up your gear and you're heading out for the last time, you slap your name tape up on there and you just you become a part of what we're building.
Speaker 2:And it's one of those things, man, like I had a guy ask me.
Speaker 2:He said to me hey, man, like question for you, like you are so eager to solve this problem, but you understand that once this problem's solved, you're not going to have a business anymore. What are you going to do? And I was like, and I was like we are going to rent a room in Vegas and everybody that's ever got their gear cleaned by me is going to come and we're going to just, we're going to some, some hotel, we're going to just party, we're going to celebrate and then we're going to figure it out like we always do. But I will have the fullest heart, knowing that this has been accomplished, and whether that's going to be in the next year and we work something out with the military to where we give them the resources, the knowledge, the tools and we enact a program under MCCS, or we end up doing it all on our own and we work with the military to be on every installation, I will rest very, very easy knowing that I don't have to scrub another pack because we're still deep.
Speaker 1:I'm with you, man. Like people ask me all the time too. I started this, like almost three years ago, this podcast. I didn't know what the hell I was doing. And then people have asked me like, well, everyone's starting a podcast, even the Hawk to a girl has a podcast, right. So it's like, yeah, that's, that's fine, but this is more about the journey. Like you're learning. You've learned how to build a business, you've learned how to hire people, how to put people in charge of things and responsibility. Man, like you're going to pivot. That's the biggest thing. Like when you leave the military. You know, even in my intro I talk about that.
Speaker 2:I say you, you leave the military, you know even in my intro I talk about that.
Speaker 1:I say you know what happens when the cadence fades and you're no longer wearing that uniform? Who's going to tell?
Speaker 2:you how to pivot and when to pivot you know and that's what you've taught yourself.
Speaker 1:Like you know, as a business owner, no one's going to tell you to get up in the morning, no one's going to tell you to make the phone calls or how to do the brand awareness and everything you know, which leaves me, man. I've been really impressed with your social media.
Speaker 2:Thank you bro.
Speaker 1:Yeah, so how do you approach your marketing and building your brand awareness in this very niche business? Because you've changed. You went full in the paint man. I can tell in the last several months you've been doing really well man.
Speaker 2:Yeah, there's a couple of business leaders on YouTube that I like to ingest their content. I realized, once I started tracking progress of kind of what was working. It's very niche what we're doing. We're not even doing anything for law enforcement, fire, sports equipment, anything like that, at least until much later on. But once I started tracking what was working, I realized that, between word of mouth and social presence, I was building this brand without consciously knowing that this was gonna be how I get to speak to leaders, decision makers, and we live in an era where there's pros and cons of tech. But social media, you know as to be included, but the pros so much outweigh the cons if you use your platform correctly.
Speaker 2:And side tangent, all of the bro vets and all of these veteran military influencers moment of silence for them, all right, you see. You see what I'm saying, though. Um, you know, like, let's use our platforms for good, you know, and? And then you can build the business around providing solutions. You know, if you're just somebody else that's regurgitating somebody else's content all the time, you know I'm saying you might following, you might get paid for it, but dude, you're still, you're turning that cam off and you're like what now Where's my purpose? You know what I'm saying. So you're just prolonging it.
Speaker 2:But anyways, the 10,000 follower mark that we just crossed, incredible milestone for me for All Clear Gear, and I realized, and why I put so much effort into social media in the last seven months, I'm glad you noticed is because I enjoy content. I love content and it's more so being able to one connect with people, make people laugh and drive my business in a way that, you know, with it being niche, of course it's going to be a smaller demographic that I reach, but those are my people, those are my. That's why I, why would I want to go into a party where I don't know anybody? I want to, you know, just because it's a bigger, better party, like no, I want to be with the people that I know, you know I want to. I want to be around my guys, my brothers, my sisters, and so and I'm providing solutions to that what about our law enforcement? What about fire They've had? They have people that have been doing that stuff for decades. Them, when they have the best prices, they've got processes and systems, whereas here I'm pioneering and I'm establishing a brand that's been recognized from Okinawa, japan, to Fort Leonard, like literally everywhere.
Speaker 2:So to be able to be elsewhere. It shows me through social media where we're, where our services are being requested from, and it allows for me to connect with people that are having issues. Like I gave a guy the same, the same how to, how to clean your gear spiel, that's somewhere on the East coast, that, because our services aren't there. He asked me politely. He's like hey, man, like could you give me any tips? I'm not going to close the door on somebody you know, not for, not for money, not for, uh, any ounce of influence. You know what I'm saying. Like I will forever. Who you see here in this garage that I've miraculously turned into a full blown shop. That's going to be me forever. And that money that comes along, that reward at the 10 year mark that I'm praying for, bro, everyone's gonna win.
Speaker 1:You know I'm saying yeah, so I'm super stuck I totally love talking to people that are genuine and authentic. Man, nothing is more of a downer than meeting someone that you follow on social media, meet them in person and they're not who you thought they were, whether it be their personality or the or the. They're the thing that they're posting, and I've met some very genuine people, and that's that's part of why I love doing this podcast. Man is just interviewing, interviewing people like you, talking about the whole social media. Uh, and and brand thing is do you have any partnerships or collaborations in the works? That, uh, that we should be keeping an eye on.
Speaker 2:Yeah, yeah, I do and I'm super freaking excited.
Speaker 2:Yeah, anything you can talk to us about today or we're in a surprise or yeah, no, I mean I, the reason why I'm even on camera is to talk about my story. It's to let you know whether you're active duty, military, veteran or civilian, or supporter of the military or somewhere lost on the far left. We're praying for you guys. I want to. I want to bring everybody together through content, my content creation while I'm providing solutions to the military, and it just kind of all trickles down there. But, um, I mean, um, the branding I think was, was the question, sorry, was the question regarding branding. Any collaborations or partnership? Oh, collaborations, yes, okay, um, we have a protein oatmeal company. It's called misery and mayhem and, um, we've I've recently done an unboxing video. It's just just a a a fun way of them sending me product to showcase to my audience.
Speaker 2:The guy's also a Marine veteran Scott, you're an incredible guy. Uh, those uh, him and his partner come from, uh, a small company called Peloton and they did some big things for that company, and so I believe that their season ended there and they stepped away and created their own thing, and the protein oatmeal is surprisingly very good. I will never promote something that I don't believe in. I will not be one of those people, no matter how big the check is, and they are planning on sponsoring some cleanings. My way of collaborating is those marketing dollars that you would spend in us shooting a video together is going to go towards covering the cost of somebody's cleaning and in return you're going to get a testimony video from that individual saying, hey, shout out to All Clear Gear for cleaning the gear and a big thanks to Misery and Mayhem for covering the cost, I mean. And then I'm gonna be like, oh, dude, awesome. Well, thank you so much.
Speaker 2:And, by the way, misery and Mayhem wanted to set you up with three days, three breakfasts, oatmeal or whatever. You know something like that to where now that business is getting exposure, they're getting their product out there, they're helping our service members the list kind of goes on. But misery mayhem super excited to work with them, especially as another veteran owned company, sinten. Sinten is a company that has, like everyone knows, zen. You're going to have your Zen pouches and your plastic can and, uh, I think the guy yep, yep, and and I'll make sure to get you one of our custom ones that we're collaborating on but, uh, it's, it's a, it's a sick container and it's like heavy duty metal and it unscrewed it.
Speaker 2:Uh, it seals, super nice and, um, the top of it's got a spot where you can pull it off and you can put your old ones and cover it back up and then it's just super good quality. So I found it because my buddy works fire out in Vegas and his stuff would dry out, it would get wet from the sweat being in his pockets. And he found that company and I was like bro, I was like let me see this thing. And I was like watch this. And I reached out and two weeks later they were like hey, like let's get on the phone. And so, jordan, if you're watching this, you're incredible and I'm I'm super excited to start working with you and they are really looking forward to getting this product into some of at least some of Camp Pendleton's hands.
Speaker 1:I know I'm going to be getting a good amount from them to just give away and let these guys try and I'll I'll make sure to get you on kp. I appreciate that, man, hell, I'm I'm new to this zen game, so I it's great because when I and I'm not promoting any of this stuff, I'm just saying, like, at the end of the day, like when I was deployed, I spent a year with uh, just drinking coffee and and skull, and that's what kept me awake, that's what kept me alert and I know it's, you know, very taboo, you know you can smell that right now.
Speaker 1:Right, oh man it's terrible.
Speaker 2:I chewed Redman for probably about six, seven months and then saw my gum line receding and I was like no, no more. I'm ugly as it is. I don't need to lose my teeth.
Speaker 1:Me too, man. I was like. I was like I got to stop this stuff. So when I got back I quit. But you do what you got to do at the time, right.
Speaker 2:Exactly. Um, I also have a couple of other podcasts that are going to be released at the end of this month and the beginning of next month. So is it okay with you if I, if I talk about that too, Of course? Yeah, certainly Okay, I didn't know if there was like a podcast rivalry or no. No, not here. Cool yeah. So the first one on March 30th it's going to be with Urban Ballard. I don't know if you've heard of Urban Ballard.
Speaker 1:Of course I have. They're huge yeah.
Speaker 2:Yeah, uh, he's incredible, josh, and uh, yeah, allowing for me to be on that platform and for it to be my first one too, it was, uh, it was an honor, definitely to sit there and talk to him. And you look at somebody across the coffee table from you that you're talking to and you can just tell this person has heard a lot of stories, you know, and you just have to respect the time that's been devoted to listening to others. For me, as you can probably tell, especially if you're a viewer, I got a lot to say, and so when it comes time for me to, you know, open up a podcast and be the one on the listening side of things, I will know that I've done my share of talking. And so, with that being said, that's where you know super good, good lighting, super good camera angles. Josh, let me speak for a couple hours and, uh, I think the point will get across, but I was pretty nervous in my first ones.
Speaker 2:Um, the second one, a to b podcast um, those, those guys are legit too. Albert is over there and, uh, that was a great experience. Albert's a great host, definitely kept me on track, but he gave. I felt so comfortable in that space in that type of like how we're doing right now. I got a lot of my story in there. I wasn't like kind of forgetting things, you know I did. Hopefully he cuts, cuts it out. But I ended up getting a little emotional on it, uh, and I was like I think I was like, hey, man, can you, can you cut that out? And I'm pretty sure the guy behind the camera's like shaking his head, like sorry, bro, the world's gonna see you, sob, it's all right, man, it's all right.
Speaker 1:It's so that that that just tells me that you're speaking from your heart, speaking from your soul. There's nothing wrong with that at all, man, and you know this. This podcasting thing it is. It is an art project. I mean, it is freaking artwork, like you said the lighting, the angles, having the right camera. I mean I've been.
Speaker 1:This is a journey for me, man, like I've, I've been teaching myself how to do all this stuff, and Urban Valor does a great job. I'll have to check out A to B podcast too. I I love connecting with other podcasts, with other folks out there putting our stuff out there, because we really just are one community and people forget that less than 6% of the U S population ever serve in the military, and so we got to remember that, like we've got to be in this together. Just having you on, man, and helping spread the awareness of what you're doing, your journey is what's most important to me, and if anyone else is out there listening right now and they're thinking about getting into business you mentioned earlier, it's not about just buying the shirts and the stickers and all that stuff, right? What's one piece of advice that you'd give to someone looking into starting their own business, especially when they're transitioning out of the military. Maybe they're a current veteran, right now that you've learned over your time.
Speaker 2:I think what initially comes to my mind is something that Alex Hermosi taught me. And you're finding your business through the three P's. The first P is pain point. Either there's a constraint in something and you found a solution that you can provide for money, pleasure you enjoy doing it, or purpose and pain, pleasure, purpose Pretty sure, that's three piece. And if you have all three of those in your business concept, in your business idea, then you are sitting on gold, not just in terms of what people visualize as success in the material world, but in terms of purpose, and that's what continues to drive an incredible business. I mean, you come into a shop or a facility or a store, restaurant, and you can feel the energy. You can feel the energy from the staff that work there, from the team that's helping you out with your whatever it is, your product, your service, and if there's a good leader there that's gonna, you know, helping you out with your whatever it is, your product, your service, and if there's a good leader there, that's going to, that's going to, you know, and it's everyone's going to be filled with that. And so some of the advice that I have is you're going to find what you're being called to um through serving others.
Speaker 2:I don't think that I was ever content, no matter how much money I was making originally at a nine to five or a W2, if you will until I realized I'm not serving at my greatest capacity. And once I made that mindset shift, that's when the reward was coming. And I'm not talking material, because the material, if you do decide to go that route, should be way later on, after you've had experiences with your family as an individual. You know things get without getting too into it. You know those three P's. That's totally where I would start.
Speaker 1:You know what, rob. Actually I'm looking forward to the Urban Valor conversation that you had. It sounds like they really got in depth. You said you were there for a few hours talking and you have a lot to offer the community, man. So I appreciate you having the guts to step out there and put yourself out there, but then sharing your story as well and it sounds like the synergy from your business really is what's driving everything. But what values do you prioritize in running your company and working with your team?
Speaker 2:The first thing I want people to know is the integrity behind what I'm doing, in everything that I do like with All Clear Gear personal life I'm doing. You know there's in everything that I do like with all clear gear personal life I'm very. What you see is what you get. You know I'm very transparent, I'm open, I'm honest. Integrity is one of the biggest ones. You know the fact that we're taking on for less than $300, $600 worth of gear. We're promising to you that you're going to get it all back spotless. All accounted for the big risk on my end, especially as a small business, that whole sole purpose is set around helping these guys transition, helping them fight the machine. So integrity is huge Attitude. You know like this job sucks just parts of it, just parts of it. It's very labor intensive. You know what I'm saying. Like yeah, you don't get done with a day of shoveling shit and you're like can't wait to do it tomorrow. You know what I'm saying. So, with that being said, I've spoken to people like Trader Joe's. You know fast food restaurants and how they work their staff in a way to where it's like they're ready to show up the next day with a smile on their face and do the same shit and a lot of it's environment and that's curated as a leader. And even though we're a very small team right now it's I have had the mindset of my facility is going to operate like this as a well team. Right now, I have had the mindset of my facility is gonna operate like this as a well-oiled machine. My employers are gonna show up each day. They're not gonna do the same thing every single day, because that's how one gets birthed out. There's gonna be incentives. You're gonna be bonused for performance. You're gonna be bonused for give me a reason, give me a reason to bonus you to send you home with more money because you're here, you're serving at the greatest capacity and you're on a winning team Like we're, we're, we're going for it. So, um, the last thing that I want to say is anybody that's ever come into contact with me, whether it be like hey, rob, like and, if I can, if they want to help you know, clean gear, whatnot anyone that's ever come into the door, even when we were in the general janitorial phases, the commercial cleaning phases, before even getting my foot into the door with the military about the gear cleanings, I've always wanted the best for anybody that I've come into contact, so anybody that's come into All Clear Gear for a season, a week, a month, a year. Everything that they've contributed has been incredible. Like we talked previously about perspective, it's all about everyone's perspective. Everyone has something to contribute, everyone has something to offer. And, with that being said, I tell them like, hey, no matter how long your season is here, I hope and I pray that you go on to be successful in whatever it is that your definition of that looks like.
Speaker 2:And when I had the opportunity a few years ago to speak to a couple of RSSs, it was like a pooling event. I was just praying to the Holy Spirit and I was like man, like what do I? I'm nervous. You know what should I even say in front of these kids? All their families are in the back.
Speaker 2:And I remember telling him I said, hey, who's wearing a red armband in here? That signifies that you're a squad leader. And like two, three guys raised their hands and I'm like, okay, put your hands down, who's not? And everybody else raises their hands. And I was like I want you to understand something that just because you're wearing that and that's your billet, the people that aren't wearing that it doesn't mean you don't have the same opportunity to lead and to develop your leadership skills.
Speaker 2:That red armband, being a squad leader or not, is not going to separate the fact that when you transition out of the military one day, that you don't have the potential to be a lawyer, to play sports, to write a book, you don't need to go from pulling triggers to pulling triggers to pulling triggers. There's so much more out there. And what I tell the O3 guys that are like, yeah, I'm probably going to go law enforcement First off. Awesome, we need more people like you serving. You know what I'm saying. But at the same point in time, like there's a lot more man, like at some point you're going to something's going to click and you're like I need to work with this more rather than that, because a lot of us men we think that sacrificing is done physically, like we must sacrifice physically in order to you know. That's why jujitsu is incredible. You got to get out there, you got to get broke off every once in a while.
Speaker 1:I love that segue though, man, I love that segue, Speaking of which, you just you've been training jujitsu over the years. We talked about it before the, before the recording here. I can tell you that, overall, man, I push a lot of people into that sort of thing because of the, the team, the camaraderie, the humbleness behind it. I mean, I know you, you're on your jujitsu journey now and you shared with me earlier that you promised your four-year-old that you would be a black belt by the time she's what 18 or so, right.
Speaker 2:By the time she gets married, and so she'll be there way before then.
Speaker 1:You'll be there way before then. Don't worry about that For sure, man, it takes a lot of commitment to do that, and you're I mean, you're amazing man and in this podcast, you know, I I learned that, that you're a leader. You're a leader, um, but what was your rank when you got all the Marines?
Speaker 2:The corporal. I was technically like two, three months from picking up Sergeant.
Speaker 1:but yeah, man, and you know that's that's huge.
Speaker 1:That's huge because even what you just said like you're, you went from corporal to running your own business and making it work, and people need to see beyond their rank, beyond the end of their street, and look at the bigger picture, and I think a lot of people have problems with that sometimes and not seeing themselves like their name on the book authored by this person. So your statement there is huge, huge and, rob, I can really appreciate the journey that you're on. I'm on a journey, too, man, and I'm very fortunate to have you and to learn more about your authenticity too, man, you talking about being vulnerable saying, hey, I was nervous and all this stuff.
Speaker 1:hell, I'm nervous all the time. Every time I get in front of the camera I'm like nervous and people they don see the takes, the hours, the frustration, that pulling my hair out, you know for for for this type of podcast. So, rob, it's man, we're, we're just over an hour man and I know that that you got a lot going on over there and I I can't tell you how much I really valued this conversation with you, especially in the first part Talking about how you came to start All Clear Gear. Was there anything in this podcast that you would like to mention that I didn't talk about?
Speaker 2:No, I think that there is so much out there for everyone, there's so much potential for everyone. There's so much potential, there's so much reward and there's so much risk that is waiting for you as the individual to just jump with both feet and to cry, and the beauty of it is, like you were saying the people, people will remember you for getting up, getting knocked down, getting up and trying again and trying again. If you choose to stay down, you have to understand that you've just labeled yourself and what you want to go on the rest of your life being labeled as is a direct reflection of your experiences and what you ultimately said no to. You're hurting yourself. I would say that if I left anything out of this, it would just be the fact that don't be scared to take risks, don't be scared to seek counsel and don't be afraid to reach out yeah, definitely, man.
Speaker 1:Going circling back to what you talked about earlier about the suicides, you know, um, that's something that's really checkered our our community over the years. You know, don't be afraid to stay in touch with your brothers, your sisters out there, and there's no reason today why you can't stay in tune with the community, especially with social media. When I got out of the military, all we had was MySpace. Now you've got LinkedIn, you've got all these other ones out there. And which social medias are you on besides Instagram?
Speaker 2:Instagram is you know where we conduct business, where I keep people updated daily with what's going on, and you know whether it be your active duty and I'm giving you tips and advice. What's the newest stuff that SIF's accepting and not accepting? But we have YouTube, which, as we progress in the business, it's going to allow for me to put more people and more systems in place, which is going to allow for me to get back into more long form content, which I thoroughly enjoy. But also TikTok. We do have a LinkedIn business page. I'm working on transferring ownership of that to one of my guys to deal with, you know, in terms of like, trying to land more sponsored cleanings from people, businesses, organizations. But yeah, instagram is that's where we do the lives when we do raffles.
Speaker 1:If you're listening to this out there and you're on Instagram is that's where. That's where we do the lives when we do raffles. If you're listening to this out there and you're on, you know any of the podcasts. Make sure you scroll down to the bottom of the description there and show notes. You'll see the links where you can follow Rob and all clear gear. I'll make sure I post all those down there.
Speaker 2:So, in terms of trying to stay connected, you know a lot of the times it's like, hey, there's plenty of resources out there, just go get those resources. You know it's like I want to be more direct and in terms of being able to stay connected with our brothers and sisters after transitioning or even while you're active duty. I met this guy Incredible heart, incredible experiences. He was a Marine. That was with one one, his name's Kyle Hanson, and he started this nonprofit. It's called recycle for veterans, and it's a matter of time before this goes nationwide. But essentially it's bringing camaraderie also through all branches, all walks of life. High school kids even come out too and we all clean up our environments together, like the beaches. They do lots of beach cleanups, river jetty cleanups and just making a difference that way. But also while getting the fun end of it too, while you're BSing with the boys and catching up about old times and then afterwards grabbing a drink or grabbing some lunch, you know whatnot.
Speaker 2:But that's an organization that I believe is worth following, that I believe is worth getting involved in, and it's helped me find even some of my best workers through that network. And so, in terms of this life and what success looks like to you. At some aspects it's about what you know, but in this life I feel like it's about who you know, and that really is an opportunity for veterans that are lacking community, as well as veterans that are thriving, to be able to pass on knowledge, get more involved with the communities. Veterans of America I'm almost pretty positive. I don't want to spoil anything, but they're going to be getting involved with the organization too. So it just making ripples in the ocean. You know what I'm saying, but I just wanted to plug, plug them real quick. He's incredible.
Speaker 1:So yeah, if you want man send me their, uh, their Instagrams or whatever they're on, I'll, I'll put them in the show notes as well. Rob, this has been a great conversation, man. This is not our last conversation, but, um, I'll wrap this up, since it's been just over an hour. It's. It's been quite a journey, man, so thank you for the uh for the time or the Dude.
Speaker 2:Thank you, Really appreciate it.
Speaker 1:And for everyone else out there. As always, I want you to stay tuned, stay focused and stay motivated. Warriors fall out.