BLUE CAST Ep209 - Back to Blue
This BLUE CAST Episode, Tricia Carey talks with Mohsin Sajid, founder of ENDRIME.
They catch up on highlights from both Kingpins Show in April 2022 and Amsterdam Denim Days Festival, held straight after.
Mohsin Sajid is a highly accomplished denim specialist, denim historian an educator. With more than 20 year’s experience working with a number world’s leading international denim brands and mills.
Mohsin has a keen interest in raising the next generation of denim designers reflecting in his role as MA denim lecturer at The Royal College of Art, and BA denim lecturer at Ravensbourne University London.
Mohsin together with his wife Sadia Rafique they both run consultancy company ENDRIME® and their Denim History educational platform where they teach denim making masterclasses & historical denim lectures each year. Mohsin is at the helm of guiding the next generation of responsible denim designers.
Mohsin is also a organiser of Transformers ED educational series started in 2019.
Mohsin is currently writing 2 books, 1st book on denim manufacturing processes; a comprehensive textbook from 1870 to modern ergonomic denim of today, which he hopes to complete in 2022/3 in time with the 150 anniversary of the birth of the jean.
Mohsin's second book will be about his ENDRIME archive – and resource book for others designers which he hopes to complete in 2022.
Tricia Carey is a well-known advocate for innovation and sustainability in the textile and apparel industry. Twenty years ago, Tricia joined Courtalds Fibers NY to develop the marketing plan for a brand new fiber called TENCEL. When Lenzing Fibers acquired Tencel Inc. in 2004, Tricia became the USA Merchandising Manager for Womenswear, Menswear, and Intimates. Today, Tricia directs the Global Denim Segment, as well as the Americas Business Development teams, with a special interest in advancing more sustainable apparel development from fiber to consumer use.
Tricia holds a Bachelor’s degree in Fashion Merchandising from The Fashion Institute of Technology and certificates in Digital Marketing and Strategy from Cornell University and MIT. Her experience in fabric sales, global sourcing, and apparel business development make her an invaluable partner for brands and retailers who want to re-evaluate their supply chains and optimize the application and benefits of Lenzing’s botanic fibers.
Tricia also serves as Secretary of Accelerating Circularity Project, is a member of the FIT Textile Department Advisory Board and was Vice Chair at Textile Exchange from 2014-2018. In 2020 she was nominated as B2B Content Marketer of the Year by Content Marketing Institute, as well as top 100 Denim Legend by WeAr Magazine. In 2019 Tricia was awarded the RIVET 50, influential denim industry leaders. She has been a speaker as various industry events including United Nations, Transformers, Texworld, Premiere Vision, Wear Conference, and more. She is based in New York City and can be reached through LinkedIn.
BLUE CAST by TENCEL™ / CARVED IN BLUE®
A podcast series created by Michael Kininmonth and Tricia Carey from Lenzing’s TENCEL™ Denim team. Each month, they will host an in-depth talk with a special guest working in the industry or on the fringes of the denim community. Listen for discussions on sustainability, career trajectories, personal denim memories and more.
Graphics, recording and editing by Mohsin Sajid and Sadia Rafique from ENDRIME® for TENCEL™ / CARVED IN BLUE®.
Find us on Instagram, Twitter and Facebook @carvedinblue. And get in touch denim@lenzing.com
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