BLUE CAST Ep212 - Leading the eco lifestyle
This BLUE CAST Episode, Tricia Carey talks with Marci Zaroff, Founder/CEO of ECOfashion Corp
Marci Zaroff coined the term “ECOfashion” in 1995 and is an internationally recognized ECOlifestyle expert, educator, innovator, author and serial ecopreneur. Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands”—including B2B turnkey sustainable fashion manufacturer MetaWear, regenerative in-conversion-to-organic cotton farm project RESET, QVC organic lifestyle brands Farm to Home and Seed to Style (launching Jan 2021), and new D2C ECOfashion brand YES AND.
Tricia Carey is a well-known advocate for innovation and sustainability in the textile and apparel industry. Twenty years ago, Tricia joined Courtalds Fibers NY to develop the marketing plan for a brand new fiber called TENCEL. When Lenzing Fibers acquired Tencel Inc. in 2004, Tricia became the USA Merchandising Manager for Womenswear, Menswear, and Intimates. Today, Tricia directs the Global Denim Segment, as well as the Americas Business Development teams, with a special interest in advancing more sustainable apparel development from fiber to consumer use.
Tricia holds a Bachelor’s degree in Fashion Merchandising from The Fashion Institute of Technology and certificates in Digital Marketing and Strategy from Cornell University and MIT. Her experience in fabric sales, global sourcing, and apparel business development make her an invaluable partner for brands and retailers who want to re-evaluate their supply chains and optimize the application and benefits of Lenzing’s botanic fibers.
Tricia also serves as Secretary of Accelerating Circularity Project, is a member of the FIT Textile Department Advisory Board and was Vice Chair at Textile Exchange from 2014-2018. In 2020 she was nominated as B2B Content Marketer of the Year by Content Marketing Institute, as well as top 100 Denim Legend by WeAr Magazine. In 2019 Tricia was awarded the RIVET 50, influential denim industry leaders. She has been a speaker as various industry events including United Nations, Transformers, Texworld, Premiere Vision, Wear Conference, and more. She is based in New York City and can be reached through LinkedIn.
BLUE CAST by TENCEL™ / CARVED IN BLUE®
A podcast series created by Michael Kininmonth and Tricia Carey from Lenzing’s TENCEL™ Denim team. Each month, they will host an in-depth talk with a special guest working in the industry or on the fringes of the denim community. Listen for discussions on sustainability, career trajectories, personal denim memories and more.
Graphics, recording and editing by Mohsin Sajid and Sadia Rafique from ENDRIME® for TENCEL™ / CARVED IN BLUE®.
Find us on Instagram, Twitter and Facebook @carvedinblue. And get in touch denim@lenzing.com
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