BLUE CAST Ep13 - A CLASS ACT
This BLUE CAST Episode, Michael talks with Giusy Bettoni, C.L.A.S.S., CEO and Founder
An expert in textile value chain, Giusy has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills.
In 2007, Bettoni created C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), her mission was to change the perception of “sustainable” fashion and create an international forum for textiles, fashion, lifestyle and home design. Her company C.L.A.S.S., has become a global resource for responsible material innovation, education, marketing and communication. Giusy and her team introduce a new way of design thinking that represents a shift in culture to empower businesses to be competitive and socially responsible.
Bettoni takes a synergetic approach with designers, brands and international organizations to provide brand insight that includes smart fabrics and technological breakthroughs.
PREMIERE VISION, Sustainability Consultant for Smart Creation
CFDA + Lexus Fashion* Initiative Advisory Board
Arab Fashion Council, Sustainability Consultant
Museo Salvatore Ferragamo, curator Sustainable Thinking
Renoon, advisor
Fashion for Good, mentor Accelerator Programme 2020
Michael Kininmonth has spent the whole of his 45 years working life in textiles. He trained at University of Bolton in the UK. He has had a wide and varied career spanning fiber spinning through to garment production, woven and knits through to non-woven composites, apparel fabrics through to medical textiles. He joined the then only UK-based denim mill, Smith & Nephew, back in 1974. He is widely travelled and is the holder of several textile patents. He joined Courtaulds just after the launch of TENCEL, and still has the scars to prove it. He is now employed by Lenzing Fibers as Business Development Manager. His currently responsibilities are split between sustainability and denim projects. Michael lives in Nottingham in the UK along with his wife Julia, 2 children Alex and Olivia and the dog Eddy.
BLUE CAST by TENCEL™ / CARVED IN BLUE®
A podcast series created by Michael Kininmonth and Tricia Carey from Lenzing’s TENCEL™ Denim team. Each month, they will host an in-depth talk with a special guest working in the industry or on the fringes of the denim community. Listen for discussions on sustainability, career trajectories, personal denim memories and more.
Graphics, recording and editing by Mohsin Sajid and Sadia Rafique from ENDRIME® for TENCEL™ / CARVED IN BLUE®.
Find us on Instagram, Twitter and Facebook @carvedinblue. And get in touch denim@lenzing.com
https://carvedinblue.tencel.com/
https://www.youtube.com/c/bluelenz
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