BLUE CAST Ep14 - IT’S A WRAP 2021

BLUE CAST Ep14 - IT’S A WRAP 2021
 

This BLUE CAST Episode, Tricia talks with Daren Abney, Senior Business Development Manager, Lenzing Fibers Inc.


Daren Abney joined Lenzing Fibers Inc. in January 2021 as Senior Business Development Manager. In this role he is focused on working with North American brands and their suppliers in the procurement of Lenzing’s sustainably innovative fibers, with a segment focus on the denim market. 
Prior to Lenzing, Daren worked as Senior Membership Manager at the Better Cotton Initiative (BCI) for nearly seven years where we was responsible for the recruitment of new BCI members with a focus on Retailers & Brands, delivering member services, and overseeing a global BCI member engagement strategy which included member-led communications, the development of membership marketing approaches, global events and materials. Prior to BCI, Daren was the Global Membership Manager at Textile Exchange for six years, focused on sustainability related issues for the textile supply chain. Daren has a BA in Advertising and Marketing from Texas Tech University, an MBA from West Texas A&M University and is based in Texas. 



Tricia Carey is a well-known advocate for innovation and sustainability in the textile and apparel industry. Twenty years ago, Tricia joined Courtalds Fibers NY to develop the marketing plan for a brand new fiber called TENCEL. When Lenzing Fibers acquired Tencel Inc. in 2004, Tricia became the USA Merchandising Manager for Womenswear, Menswear, and Intimates. Today, Tricia directs the Global Denim Segment, as well as the Americas Business Development teams, with a special interest in advancing more sustainable apparel development from fiber to consumer use. 

Tricia holds a Bachelor’s degree in Fashion Merchandising from The Fashion Institute of Technology and certificates in Digital Marketing and Strategy from Cornell University and MIT. Her experience in fabric sales, global sourcing, and apparel business development make her an invaluable partner for brands and retailers who want to re-evaluate their supply chains and optimize the application and benefits of Lenzing’s botanic fibers. 

Tricia also serves as Secretary of Accelerating Circularity Project, is a member of the FIT Textile Department Advisory Board and was Vice Chair at Textile Exchange from 2014-2018.  In 2020 she was nominated as B2B Content Marketer of the Year by Content Marketing Institute, as well as top 100 Denim Legend by WeAr Magazine.  In 2019 Tricia was awarded the RIVET 50, influential denim industry leaders.  She has been a speaker as various industry events including United Nations, Transformers, Texworld, Premiere Vision, Wear Conference, and more. She is based in New York City and can be reached through LinkedIn.


BLUE CAST by TENCEL™ / CARVED IN BLUE®

A podcast series created by Michael Kininmonth and Tricia Carey from Lenzing’s TENCEL™ Denim team. Each month, they will host an in-depth talk with a special guest working in the industry or on the fringes of the denim community. Listen for discussions on sustainability, career trajectories, personal denim memories and more.

Graphics, recording and editing by Mohsin Sajid and Sadia Rafique from ENDRIME® for TENCEL™ / CARVED IN BLUE®.

Find us on Instagram, Twitter and Facebook @carvedinblue. And get in touch denim@lenzing.com

https://carvedinblue.tencel.com/
https://www.youtube.com/c/bluelenz
https://bluecast.buzzsprout.com