Not every brand is seeking to be the biggest, but they can still be the best at what they do. Michael Arrowsmith, CDO of Pinch A Penny Pool, Patio and Spa, talks about franchising with heart. Hear how this family-run business has grown a regional brand to great success for them and their franchisees by truly caring about their franchisees success and developing a system around that and how the Franchise Business Review Franchisee Satisfaction Survey has been a key tool for that.
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