On this episode of Homegrown Economies, Las Cruces Green Chamber of Commerce CEO/President Carrie Hamblen talks with Hilary Dutcher, the Outdoor Recreation Sales Manager for Visit Las Cruces. On the program, Hilary and Carrie talk about the strategies of marketing the outdoors, ways Visit Las Cruces modified the marketing of the outdoor activities during COVID, and what promoting Las Cruces post-pandemic looks like.