Episode Player
There Are No Safe Bets in Business Anymore
Definitely, Maybe Agile
Chapters
0:00
Welcome to Definitely Maybe Agile
0:30
The Oxymoron of Taking Safe Bets
1:37
Better Tools for Exploration
3:00
Segmenting Customers for Better Testing
5:40
The Myth of Competitor Feature Parity
8:50
Digital Transformation Pitfalls
10:20
Breaking Down Changes into Measurable Cycles
13:34
Key Takeaways
Definitely, Maybe Agile
There Are No Safe Bets in Business Anymore
Jul 03, 2025
Season 3
Episode 185
Peter Maddison and Dave Sharrock
In this episode, Dave and Peter explore why "safe bets" in business can be the riskiest moves today. They unpack the shift from long-term plans to fast, testable experiments, and why companies must embrace uncertainty to stay competitive. Topics include digital transformation pitfalls, cultural resistance to change, and the importance of alignment over tech.
Key takeaways:
- Shorter cycles are essential
- There are no safe bets anymore
- Alignment matters more than technology
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