There Are No Safe Bets in Business Anymore

Definitely, Maybe Agile

Definitely, Maybe Agile
There Are No Safe Bets in Business Anymore
Jul 03, 2025 Season 3 Episode 185
Peter Maddison and Dave Sharrock

In this episode, Dave and Peter explore why "safe bets" in business can be the riskiest moves today. They unpack the shift from long-term plans to fast, testable experiments, and why companies must embrace uncertainty to stay competitive. Topics include digital transformation pitfalls, cultural resistance to change, and the importance of alignment over tech.

Key takeaways:

  • Shorter cycles are essential
  • There are no safe bets anymore
  • Alignment matters more than technology

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Episode Artwork There Are No Safe Bets in Business Anymore 14:07