Hay-as-a-Service leads Embedded Finance revolution
Interview with Mark Hansell, Chief Product Officer at Hay-as-a-Service
Hay-as-a-Service – or HaaS - is leading the embedded finance revolution via their platform that enables any company to ‘stand up’ financial products in as little as 10 days.
The team at HaaS believes that the future of finance does not start and end with digital transformation, rather the seamless integration of those services into any customer journey.
HaaS solves for the problem of launching financial products even if you are not a financial services company. Through a single API, clients can access HaaS’s full suite of microservices for payments, KYC/AML, and a range of accelerator tools. HaaS removes legacy constraints, prioritising speed, flexibility and control, to deliver value and innovation
Hay as a Service (HaaS) is an embedded finance platform that lets any company offer a financial product to their customers, without having to build it themselves. More importantly, they can do that with total control and flexibility over how they bring it all together, so they can build their brand and their customer experience the way they want it to be (and the end customer doesn’t see the Hay/HaaS brand).
Clients are financial and non-financial companies who in turn have consumers - and in some cases small businesses - as their customers. Clients pick and choose from the HaaS suite of microservices – and they access it all through a single API.
The platform is modular so clients can pick and choose the services they take. The majority of clients anchor their product around three core HaaS products;
1. Accounts
2. Cards
3. Funding rails
They then add additional services depending on their specific needs – such as onboarding.
In addition to the core offering, HaaS have a range of accelerator tools and support services, that are designed to get products to market better and faster.
HaaS has a multi-rail sandbox environment for both bank transfer and card payments testing – including via an app - and clients can use a staging environment to do controlled development without impacting production. HaaS enable rapid proof of concept so clients can get to market fast.
Thank you to our Partners; Australian FinTech and Envestnet Yodlee
All episodes available here: https://fintechsummit.com.au/the-fintech-report-podcast/