The Color Authority™
Welcome to The Color Authority™, the podcast that dives deep into the fascinating world of color design and trends, hosted by none other than Judith van Vliet, your guide to unlocking the full potential of color in your life and business.
In each episode, we explore the profound influence of color on our daily lives, delving into its psychological and emotional impact. From the way color shapes our moods and perceptions to its role in sparking inspiration and creativity, we uncover the myriad ways in which color permeates every aspect of our existence.
But it's not just about understanding color; it's about harnessing its power to enrich our lives. Join us as we discuss practical strategies for bringing more color into your life, whether it's through your wardrobe, home decor, or branding choices. And we'll help you navigate the vast spectrum of colors to find the ones that resonate most with you, empowering you to express yourself authentically through color.
Ever wondered how color trends emerge and evolve? We've got you covered. Learn about the fascinating process behind color forecasting and trend prediction, and gain insights into the factors that shape the colors we see dominating the runway, interior design, and product development.
Through engaging discussions, expert interviews, and captivating stories, The Color Authority™ promises to be both informative and entertaining. So whether you're a seasoned color enthusiast or just starting to explore the wonders of color, tune in to discover the transformative potential of this ubiquitous yet often overlooked aspect of our world.
Join Judith van Vliet and her global network of color experts on a journey to unleash the power of color in your life and business. Because when it comes to color, there's always more to learn, explore, and be inspired by. Welcome to The Color Authority™!
The Color Authority™
S01E10 Brazilian Color Fascination with Patricia Fecci
Patricia brings us on a journey through her professional life in the world of decorative paint in a very specific market, Brazil. What colors define the Brazilians, how do they decorate their homes and what color trends can we expect for Latin America in the next years. She will reveal the Sherwin Williams Company trend research methodology and the importance of collaboration when working on color palettes and harmonisation processes. Although its many difficulties, Brazilians continue to shine and the Patricia her energy during this talk reflects that.
Patrícia Fecci works as Color Marketing and Design Services Manager of the Sherwin-Williams Company in Brazil, one of the largest paint manufacturers and distributors in the world. She is responsible for all color support to company-owned stores, dealers, home centers and assists with color systems, country-specific color palettes, design trends, color merchandising, training and new business development. She is part of the Sherwin-Williams Global Color Forecast Team that tracks and forecasts color trends and design influences for the coatings industry, creating and giving color presentations to architects and designers.
Patrícia is member of the Color Marketing Group Association and Vice-President of PROCOR Brasil Association.
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