The Color Authority™
Welcome to The Color Authority™, the podcast that dives deep into the fascinating world of color design and trends, hosted by none other than Judith van Vliet, your guide to unlocking the full potential of color in your life and business.
In each episode, we explore the profound influence of color on our daily lives, delving into its psychological and emotional impact. From the way color shapes our moods and perceptions to its role in sparking inspiration and creativity, we uncover the myriad ways in which color permeates every aspect of our existence.
But it's not just about understanding color; it's about harnessing its power to enrich our lives. Join us as we discuss practical strategies for bringing more color into your life, whether it's through your wardrobe, home decor, or branding choices. And we'll help you navigate the vast spectrum of colors to find the ones that resonate most with you, empowering you to express yourself authentically through color.
Ever wondered how color trends emerge and evolve? We've got you covered. Learn about the fascinating process behind color forecasting and trend prediction, and gain insights into the factors that shape the colors we see dominating the runway, interior design, and product development.
Through engaging discussions, expert interviews, and captivating stories, The Color Authority™ promises to be both informative and entertaining. So whether you're a seasoned color enthusiast or just starting to explore the wonders of color, tune in to discover the transformative potential of this ubiquitous yet often overlooked aspect of our world.
Join Judith van Vliet and her global network of color experts on a journey to unleash the power of color in your life and business. Because when it comes to color, there's always more to learn, explore, and be inspired by. Welcome to The Color Authority™!
The Color Authority™
S01E12 Exploring Color Cycles with Montaha Hidefi
Montaha will shed a light on her international background and how this has influenced her color career and the many color differences and influences among the regions in the world. She has been tracking color cycles from the early 2000's to better predict future trends and will highlight an interesting cycle that she has seen comeback in this year. Being part of Color Marketing Group and working on the Executive Committee as VP of Color Forecasting is what kept her going in these restrictive times, as she explains the importance of being part of a color tribe and its network.
Montaha Hidefi is a Canada-based, internationally celebrated color archeologist, writer, and public speaker. As a Color Archeologist her role involves examining and observing the past tendencies, to understand the present trends and interpret the future color forecast for business purposes.
With an extensive background in the coatings industry, color forecasting, marketing strategy and international business, she established color forecast palettes and color trend books concepts for many companies around the world.
Montaha lectured about color and trends virtually and in-person in countless trade shows, conferences, and universities, and conducted workshops on color around the world.
She participated and contributed as color forecasting panelist on many global organization committees such as the Mix Magazine, MoOD Textiles Trend Book, and Dutch Design Trend Book. Her articles on color and trends were published in trade publications such as Door Security and Safety, PCI Magazine, Powder Coating, Powder Coated Tough, Product Finishing, Rugs News andDesign, Retail Environment, and PPCJ.
Montaha is the author of Groping for Truth – My Uphill Struggle for Respect (2018), The Role of Color in Design (2019), and co-author of Colour Design: Theories and Applications (2012, and 2017).
She currently serves as VP Color Forecasting at Color Marketing Group.
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