The Color Authority™
Welcome to The Color Authority™, the podcast that dives deep into the fascinating world of color design and trends, hosted by none other than Judith van Vliet, your guide to unlocking the full potential of color in your life and business.
In each episode, we explore the profound influence of color on our daily lives, delving into its psychological and emotional impact. From the way color shapes our moods and perceptions to its role in sparking inspiration and creativity, we uncover the myriad ways in which color permeates every aspect of our existence.
But it's not just about understanding color; it's about harnessing its power to enrich our lives. Join us as we discuss practical strategies for bringing more color into your life, whether it's through your wardrobe, home decor, or branding choices. And we'll help you navigate the vast spectrum of colors to find the ones that resonate most with you, empowering you to express yourself authentically through color.
Ever wondered how color trends emerge and evolve? We've got you covered. Learn about the fascinating process behind color forecasting and trend prediction, and gain insights into the factors that shape the colors we see dominating the runway, interior design, and product development.
Through engaging discussions, expert interviews, and captivating stories, The Color Authority™ promises to be both informative and entertaining. So whether you're a seasoned color enthusiast or just starting to explore the wonders of color, tune in to discover the transformative potential of this ubiquitous yet often overlooked aspect of our world.
Join Judith van Vliet and her global network of color experts on a journey to unleash the power of color in your life and business. Because when it comes to color, there's always more to learn, explore, and be inspired by. Welcome to The Color Authority™!
The Color Authority™
S02E2 The Language of Color with Karl Johan Bertilsson
Karl Johan Bertilsson is an intriguing person as you will hear, a great storyteller as he brings us along his journey towards color from a scientific point of view to the psychologic part of color as we will touch upon the topic of color semiotics. He will explain how one can communicate in color, how we may connect to others through color and use color as a an important message. Karl will highlight the fascinating differences in color perception between the European, Latin American, Russian and Chinese market. Teaching color is his true purpose and this comes forward very clearly in our chat.
Karl originally studied Applied Linguistics and he ran his own language school in Mexico for 11 years. In 1997 he moved back to Sweden and switched to the color language of NCS, becoming responsible for establishing NCS world wide. Since 1997, his full focus has been to support different Industries, the Architect and Design Community and Universities with color solutions.
His first Color Trend work shop was with CMG in 2007 in Buenos Aires, Argentina and since then he has worked continuously with colour trends globally, responsible for the NCS colour trends.
In 2016 he established his own design company MRKRL AB, offering design solutions of interiors, products and branding where the aesthetics, the function and meaning of colour always have a central function. His clients are mainly based in China, Europe and Russia. All of this while still consulting for NCS Colour AB as a Creative Director.
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