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The Color Authority™
Welcome to The Color Authority™, the podcast that dives deep into the fascinating world of color design and trends, hosted by none other than Judith van Vliet, your guide to unlocking the full potential of color in your life and business.
In each episode, we explore the profound influence of color on our daily lives, delving into its psychological and emotional impact. From the way color shapes our moods and perceptions to its role in sparking inspiration and creativity, we uncover the myriad ways in which color permeates every aspect of our existence.
But it's not just about understanding color; it's about harnessing its power to enrich our lives. Join us as we discuss practical strategies for bringing more color into your life, whether it's through your wardrobe, home decor, or branding choices. And we'll help you navigate the vast spectrum of colors to find the ones that resonate most with you, empowering you to express yourself authentically through color.
Ever wondered how color trends emerge and evolve? We've got you covered. Learn about the fascinating process behind color forecasting and trend prediction, and gain insights into the factors that shape the colors we see dominating the runway, interior design, and product development.
Through engaging discussions, expert interviews, and captivating stories, The Color Authority™ promises to be both informative and entertaining. So whether you're a seasoned color enthusiast or just starting to explore the wonders of color, tune in to discover the transformative potential of this ubiquitous yet often overlooked aspect of our world.
Join Judith van Vliet and her global network of color experts on a journey to unleash the power of color in your life and business. Because when it comes to color, there's always more to learn, explore, and be inspired by. Welcome to The Color Authority™!
The Color Authority™
S02E11 The Future of Mobility with Stefan Ytterborn
In this very frank conversation with Stefan Ytterborn we talk about the future of mobility and the importance of transparency within the motorcycle industry but above all his electric motorcycle brand Cake. Stefan has spear-headed multiple successful companies that all were purpose driven, where does he get his inspiration and how does he know when the time is right to set-up a new innovative business? As a rather new entry into the conservative industry, Stefan mentions the challenges he faces to produce the lightest electric motorcycle in the market without making compromises on the selection of materials, finishes and colors while taking into account a zero emission option in the near future. And last but not least, what is next for Cake? Listen to our conversation and find out his love for roses but yes also a bowl of coloured M&M's.
Stefan Ytterborn has a long background as entrepreneur, promoter, and strategist within contemporary and industrial design and communication, covering all segments of the value chain when being responsible for developing more than 2,000 consumer products, my current work combines previous experiences with interests that matter to me and that I am passionate about.
His latest venture is Cake, an exciting ride on the journey towards a zero emission society. The company develops high-performance electric off-road motorbikes, launching in 2017.
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