Arsenio's ESL Podcast | Season 5 Episode 125 | Study Skills | Emotive Language & Persuader Words

Certain words can be very persuasive and can trigger a position of trust in the reader. Which words they are will vary from subject to subject.  For example, for some people the word 'experiment' summons up notions of scientific accuracy and reliability.  However, the fact that an experimental approach was used does not in itself mean that the evidence is sound. Emotive words such as 'cruel', 'unfair', 'natural', 'normal', 'commonsense', and 'unique' can prompt emotional responses that may lead the reader away from an accurate appraisal of the evidence presented.  Persuader words and phrases such as: clearly, obviously, it is plain to see that, and of course draw you in by appealing to what the claim is evident.

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