Episode 95: The Bocconi Story

How did a specialised university in Milan transform itself from a national secret into one of the most selective and international higher education institutions in the world?

In the early 2000s, the idea of studying in English in Italy was practically unheard of. If you wanted a global business education, you went to the UK or the US. Today, Università Bocconi has broken that duopoly, becoming a top choice for students globally—including, ironically, those from the UK and US.

In this documentary-style episode, we tell the inside story of Bocconi’s 20-year rise. We sit down with the recruitment team members who lived through the transformation, tracing their journey.