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Dr. Fedrick: Hello, and welcome to calm. Cool and connected. I'm your host, Dr. Elizabeth Bedrick CBD or cannabidiol is one of the many naturally occurring components of the cannabis cannabis plant and CBD has been gaining a lot of popularity over the years for the suggested benefits for both physical and mental health here with us today has been right.
He's the director of sales and business development for Cartiva CBD. He's going to be talking with [00:01:00] us today about CBD, some of its proposed benefits, as well as some of the misconceptions that we've been hearing about it. So, hi, Ben, welcome to the
Ben: show. How you
Dr. Fedrick: doing? Good. So happy to have you here. So before we jump in, tell us a little bit about your role with Katina CBD and, and what is the work that you're currently doing
Ben: in this.
Yeah. So like you said, I am the director of sales and business development. So my goal is basically to spread education about CBD and our brand to the general public and the different markets that are available for CBD and the different consumers that could use our products. How long
Dr. Fedrick: have you been working in the
Ben: field?
I've been with Cartiva just over a year.
Dr. Fedrick: Okay. And tell us a little bit about your personal story. So what is your background with CBD and how did you get even interested in working with it?
Ben: Yeah, so I came from a huge athletic background. I did a lot of recreational sports, travel [00:02:00] sports amateur golf, believe it or not.
And I, my wife is a physical therapist and, you know, through aches and pains, I kept hearing about CBD. And at the time it was the, the snake oil and there wasn't much research about it. And as I became part of the company and started using the product and allowing my wife to do her own research, since she is the expert in pain and pain management it's worked wonders for myself not only for pain and.
But also for stress and sleep and having such a wide range of products that could TIVA, you know, we do have that ability. Okay. Yeah. And
Dr. Fedrick: tell us a little bit about . What are you guys, a retail location? Are you only online? Tell us a little bit about the
Ben: business. Yeah, so we do not have a, our own freestanding store.
Most of our products are sold wholesale and through our. We, I guess again, when I stated before that my main goal is to educate the general public in our, about our brand. That's basically what this [00:03:00] entire market consists of is a lot of uneducated bias or guesses or research. And so our goal at Nativa is to blend science research with health and wellness.
And having been able to team up with Princeton university and be able to utilize their technology we've been able to create some great products and we've been able to get in. So some amazing markets actually help benefit. The consumers that need it the most. Wow. That's
Dr. Fedrick: an amazing connection.
And so that's, I mean, that's great. You guys are really doing the research behind it. So with that knowledge that you guys have acquired, can you help our listeners to understand what exactly is CBD? Because to your point, there's a lot of misconception, a lot of uneducated opinions floating around about what this product is.
So can you help us to break it down a little bit for us of what exactly is.
Ben: Yeah. So the easiest thing is to start off with the word cannabis. So when you say cannabis, a lot of people that are not familiar with hemp [00:04:00] or marijuana immediately think marijuana and getting high cannabis in the cannabis realm, I guess you want to call it.
There's two plants. There's marijuana and there's hemp. Well, marijuana, obviously we can't really touch, but the farm bill came out stating that we can process it, grow and process. And make products. So to compare marijuana has a lot of THC, a little bit of CBD hemp is the exact opposite has a lot more prominence in CBD and a lot less than THC.
So in the hemp. We are able to take out at least 0.3% THC and all of our full spectrum products. Now that isn't meant to get you high. So another misconception, when people go out there and purchase CBD, they sell to see a very small amount of THC, but they still think that's going to get them high.
And that is not the case. It's actually for the entourage effect and the entourage effect basically states that when you introduce CBD to your. It flows a little unorganized. It may not go to all your receptors, [00:05:00] but if you introduce a little bit of THC to that, it actually flows a little bit more organized through your body and also opens up your receptors a lot larger, allowing it to flow through them and allowing the CBD basically to go to.
Cannabidiol is the term for CBD the main word. Obviously we don't want to go around saying cannabidiol all the time, so that's what we call it CBD. But it, it has amazing benefits in your system. So you actually have naturally occurring cannabinoids in your body and they're always flowing through them.
So just like supplementation, you're adding CBD to your body and increasing the number of cannabis, cannabis cannabinoids in your body. Again, introducing CBD is going to make that a lot more effective. Basically your endocannabinoid system allows you to stay balanced and homeostasis pain, balance sleep, stress, all that stuff is tied to your endocannabinoid system and being able to harness the power of CBD and THC.
We've seen significant. Changes in [00:06:00] consumers, as far as their sleep habits, being able to go to bed a lot faster, being able to stay asleep longer muscle recovery, joint pain, you know, time of recovery. Increase or I guess decrease tremendously. And now we're starting to see a lot of people in the medical field start to raise their eyebrows a little bit and see what, what is CBD and what is, how can it help my patients.
And until unfortunately the FDA gets involved and starts regulating a lot of this stuff coming through. It's going to be a little bit harder to get into that medical market, but I definitely urge the population and the consumers. Do your research and see what cannabis can actually do for you in the long run.
Sure. Yeah.
Dr. Fedrick: People have become a lot more open-minded to it. Especially as companies like yourselves are doing all this research on it and really producing the science behind it. It's becoming a lot more credible. What are some of the misconceptions that you come up against in this, especially being in the field?
I'm sure you have. Probably defending yourself frequently or [00:07:00] clearing things up. What are some of those misconceptions?
Ben: Oh, the first and foremost, it's, you know, weed. That's that? I hear that all the time. I don't want him to take drugs and, and stuff like that. I compare it to people growing, you know, vegetables in their garden.
You can grow your own hemp in your garden. If you want to there's licenses out there that are very inexpensive to grow your own. So that's the main one. Another one is testing positive for drugs CBD. You do not test positive for drugs on any test. It is very rare that you do test positive for a full spectrum CBD, which has that minimal amount.
But again, it's not, that's such a small amount. It's not going to show in most cases. Also the snake oil. I I've mentioned that before. So when C CBD came into the market, hot and heavy and not many people knew what was going on. Not many people knew how to take it. Not many people knew how to how it works.
That stigma came out very quickly because CBD, you should actually be taking CBD on a regular basis. And I mentioned the term supplement. [00:08:00] You're actually supplementing what your body already has or has less of, and that's supplements in general. So CBD is not one of those things that is going to work overnight.
So for example, our sublingual tinctures, the oil that you drop on your. That's something you want to take every day, right? About the same time every day, because you're increasing the levels in your body, but you're also keeping them consistently higher. So you're going to be able to recover faster.
You're going to be able to feel a little bit better, a lot more equilibrium balanced, that kind of stuff. That that's, I would say the biggest piece. And that's why. We've brought in professional athletes and been able to sponsor some amazing PGA tour, golfers and LPGA tour golfers all the way to CrossFit athletes.
And they've said nothing but positive things about the changes that have have come about with CBD.
Dr. Fedrick: Sure. Such great information. Thank you so much for explaining all that and clearing a lot of those misconceptions up for us. Where can our viewers find out more about [00:09:00] Captiva CBD and the work that you guys are?
Yeah.
Ben: You can always visit us@cartivacbd.com. We have a lot of the science on there about, you know, what we're doing differently than the other companies that are out there. Like I said before, we're focusing on the science and research and mixed with health and wellness. So we put the people first.
Secondly, you can visit us on Facebook and Instagram. At, at Captiva CBD is the easiest handled, the fine facebook.com/ .
Dr. Fedrick: Okay. Great. And final question. Are there any proposed mental health benefits? So are there anything that people are suggesting it might help from a mental health
Ben: perspective?
Yeah, so there's, I think there's currently one CBD strain. I would say that is FDA approved. And that's more of the medical side of things, but it has shown. Strides and, and people with epilepsy and having seizures. But I can speak for our company. You know, we've had so many people reach out to us because we have the [00:10:00] science backing like behavioral health clinics, doctors, psychologists that are wondering if they could get their hands on our products.
And I bring up Delta eight THC. So I know we didn't talk about that too much, but Delta eight THC is actually illegal form of THC founder. And it does give you the same psychoactive properties as marijuana does, or the THC found in marijuana, but when it comes to sleep stress and anxiety, a product like that is 10 times, if not a thousand times better than taking a harmful pill over the counter.
You know, again, being in my wife's in the medical field and me being, you know, somewhat of a athlete back in the day I never wanted to take those harmful painkillers or muscle relaxers or anything like that because I've, I've seen family members affected by that and having products that could completely change that market and be a fraction of the cost, but also, you know, very beneficial for your health, with no lasting long-term effects is.
Thank you very much. I think I think I can't hear you [00:11:00] anymore. Oh, can you hear,
Dr. Fedrick: thank you so much for being here with us today. I really
Ben: appreciate you taking the time. I appreciate it. Thank you very much for having me and
Dr. Fedrick: thank you all for tuning into this episode of calm, cooling, connect. Please make sure to find us on Facebook and Instagram and also make sure to rate and subscribe to our podcast so that others can discover our content as well.
Thank you again for joining us in this episode of calm. Cool and connected. .