Pint-Sized Marketing Podcast

Helen Pollitt - Stop Making Decisions Whilst Stumbling in the Dark

May 26, 2019 Helen Pollitt Season 1 Episode 19
Pint-Sized Marketing Podcast
Helen Pollitt - Stop Making Decisions Whilst Stumbling in the Dark
Chapters
Pint-Sized Marketing Podcast
Helen Pollitt - Stop Making Decisions Whilst Stumbling in the Dark
May 26, 2019 Season 1 Episode 19
Helen Pollitt

Google Analytics can be a goldmine of information for marketers, but is it all accurate? Helen investigates the trustworthiness of Google Analytics out-of-the-box, including breaking down the problem of “dark” traffic, how to identify if your website analytics isn’t tracking visitor sources correctly, and how to rectify these problems.  Don’t miss this talk if you rely on Google Analytics data for any of your marketing decisions!

Show Notes

Google Analytics can be a goldmine of information for marketers, but is it all accurate? Helen investigates the trustworthiness of Google Analytics out-of-the-box, including breaking down the problem of “dark” traffic, how to identify if your website analytics isn’t tracking visitor sources correctly, and how to rectify these problems.  Don’t miss this talk if you rely on Google Analytics data for any of your marketing decisions!