Pint-Sized Marketing Podcast

Matthew Kay - A Repeatable Content Generation Process that Generated Over 100,000 Search Clicks in Less Than 12 Months

December 02, 2019 Matthew Kay Season 1 Episode 25
Pint-Sized Marketing Podcast
Matthew Kay - A Repeatable Content Generation Process that Generated Over 100,000 Search Clicks in Less Than 12 Months
Chapters
Pint-Sized Marketing Podcast
Matthew Kay - A Repeatable Content Generation Process that Generated Over 100,000 Search Clicks in Less Than 12 Months
Dec 02, 2019 Season 1 Episode 25
Matthew Kay

Content creation is hard. In spite of all the tools and data marketers have available we still generate content that, after launch, doesn't always resonate with users and search engines in the way we'd hoped. During this talk, Matthew dives into Aira's content generation process that's helped one client get over 100,000 organic search clicks by using a repeatable methodology based off thorough keyword research and content brief creation.



Show Notes

Content creation is hard. In spite of all the tools and data marketers have available we still generate content that, after launch, doesn't always resonate with users and search engines in the way we'd hoped. During this talk, Matthew dives into Aira's content generation process that's helped one client get over 100,000 organic search clicks by using a repeatable methodology based off thorough keyword research and content brief creation.