The Bracken Outdoors Podcast
The podcast for outdoor professionals where we deconstruct the skills, attitudes and knowledge you need to help you earn a living in the great outdoors. Join us as we interview Forest School Leaders, discuss bushcraft philosophy, dive into nature as therapy, and dissect business structures. Hosted by Bracken Van Ryssen of Bracken Outdoors.com
The Bracken Outdoors Podcast
Episode 154 - Pricing with Purpose - Building Sustainable Forest School Offers
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Pricing is something that many Forest School leaders and outdoor practitioners find themselves working out as they go.
It is not just a question of what to charge, but how to structure sessions and programmes in a way that is both accessible and financially sustainable. When that balance is off, it tends to show up elsewhere, whether that is in energy levels, consistency, or the long-term viability of the work.
In this live conversation, I sit down with Asa Hardy-Brownlie from Forest School Support to explore how woodland leaders can think more clearly about pricing and building sustainable offers.
Rather than keeping it theoretical, we also build out a real example live on the call — working through the structure, pricing and positioning of a home-education Forest School offer, and explaining the thinking behind each decision.
This is not about finding a single “right” answer, but about developing a clearer framework for making decisions that work in practice.
In this session, we cover:
- Why pricing is more than just covering costs
- The link between pricing, workload and energy
- Common challenges woodland leaders face when setting prices
- How to structure offers in a way that is sustainable
- A live breakdown of a home-ed Forest School offer
If you are running sessions, building programmes, or trying to make your work more sustainable, this should give you a useful way to think about it.
About Asa Hardy-Brownlie:
Asa is the founder of Forest School Support, working with leaders and organisations to develop high-quality Forest School provision. His work focuses on helping practitioners build confidence, structure and sustainability in their programmes.
Find out more at: https://www.forestschoolsupport.com/
The Bracken Outdoors Podcast is designed for Woodland Leaders from bushcraft instructors to Forest School practitioners, helping you build a life in the great outdoors. With weekly short episodes on all aspects of life as a freelance Woodland Leader, from business tips and advice to philosophy of outdoor education, as well as monthly deep dives into larger topics or interviews with inspirational professionals and leaders in the outdoor education space.
Take the struggle out of setting up tarps with the Essential Tarps and Knots Course for Forest School Leaders, find out more at: https://brackenoutdoors.com/essentialtarps
Free Resources:
+ How to choose a tarp guide
+ Forest School Activity Ideas PDF
+ The complete guide to setting your rates as an outdoor leader
To find out more about my mission to help people Belong Outside, head to https://brackenoutdoors.com/