Tradigital Tourism Insights: A Podcast by Digital Relativity
Welcome to Tradigital Tourism Insights: A Podcast by Digital Relativity hosted by Pat Strader, founder and CEO of Digital Relativity. Join us as we explore the fascinating intersection of traditional and digital marketing in the travel and tourism industry. Each episode delves into hot topics like personalization, the transformative role of AI, and inspiring real-world marketing campaigns. We will share insights, case studies, and thought-provoking discussions that will equip you to navigate the dynamic landscape of travel marketing. Tradigital Tourism Insights is your ticket to understanding and harnessing the power of marketing in the travel industry. Join us on this journey and stay ahead of the curve in the ever-changing world of travel and tourism marketing.
Tradigital Tourism Insights: A Podcast by Digital Relativity
Explore Seattle Southside // Perplexity.AI // Local Listings // Apple ReALM
This episode of 'Tradigital Tourism Insights' delves into the latest trends, research, and technologies shaping travel and tourism marketing. Featuring a detailed analysis of the 'microadventures' marketing campaign by Explore Seattle Southside, the episode explores how they successfully rebranded and engaged travelers using vibrant visuals, creating 52 microadventures content to drive engagement and recognition for the area. Additionally, the episode introduces perplexity.ai as a game-changing AI chatbot and search engine for enhancing digital marketing strategies in the travel sector, with recommendations on leveraging local listings and reviews for increased visibility and engagement. The tech spotlight segment discusses Apple's AI technology, REA LM, anticipated to revolutionize traveler interactions with devices through intuitive, screen-based understanding. The episode concludes with insights on maintaining and optimizing local business listings for better digital marketing performance.
00:00 Welcome to Tradigital Tourism Insights
00:49 Spotlight on Explorer Seattle Southside's Campaign
https://www.seattlesouthside.com/blog/52-microadventures-in-52-weeks-part-2/
https://www.campaigncanada.ca/article/1855639/123ws-quirky-vision-seattle-southside
https://www.appliedartsmag.com/blog/explore-seattle-southside-thinks-micro-a18233/
02:33 The Power of Microadventures
05:17 Impressive Results and Takeaways from the Campaign
https://www.ourawardentry.ca/
08:15 Exploring Perplexity.ai in Digital Marketing
https://www.searchenginejournal.com/perplexity-ai-seo/513039/
https://searchengineland.com/perplexity-citations-top-10-google-organic-results-439029
14:24 Leveraging Local Listings for SEO Success
21:59 Tech Spotlight: Apple's Revolutionary AI Development
https://www.cdomagazine.tech/aiml/all-about-apples-new-ai-model-realm
https://arxiv.org/pdf/2403.20329
26:48 Wrapping Up and How to Connect