S3 E2: Wolfgang Puck and the Rise of the Celebrity Chef

Business Unusual

Business Unusual
S3 E2: Wolfgang Puck and the Rise of the Celebrity Chef
Nov 02, 2021 Season 3 Episode 2
Zoho Enterprise

Before Wolfgang Puck, the words "celebrity" and "chef" were never found in the same sentence. That all changed in 1982 when Puck opened Spago in West Hollywood.

With its open kitchen, delicious food, parade of A-list celebrities, and ebullient chef, Spago catapulted Puck into worldwide stardom while his cookware, cookbooks, and regular television appearances made him a household name. 

In this week's episode, we learn how a boy from Austria, who never felt good enough, conquered the culinary world with hard work, perseverance, and a perfect partnership.