Business Unusual
The stories of successful entrepreneurs and leaders who don’t follow conventional business wisdom. From showing financial restraint to valuing people above profit, we tell the stories of mavericks who grew their empires the right way, leaving you inspired to do the same.
Business Unusual
S3 E6: Yvon Chouinard - Patagonia
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Zoho Enterprise
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Season 3
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Episode 6
When Yvon Chouinard started making climbing pitons in a chicken coop behind his parent's house, he had no interest in creating one of the world's most iconic outdoor brands. He and his fellow climbers just wanted higher quality tools that left a smaller environmental footprint.
But the 83-year-old did more than create a $1 billion brand known around the world from professional climbers to runway models. He created a company that has become synonymous with fighting climate change and supporting environmental issues.
In our season 3 finale, the story of Patagonia that's as wild and beautiful as the landscape that inspired its name.