Leading Local Insights

CTV Attribution and the Importance of Proof of Performance with Jessica Daigle

April 27, 2022 BIA Advisory Services Episode 43
Leading Local Insights
CTV Attribution and the Importance of Proof of Performance with Jessica Daigle
Show Notes

BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how SMBs to massive agencies are utilizing and focusing on CTV and linear TV attribution.   Jessica is responsible for TV and OTT attribution, spot TV pricing and sales analytics for TEGNA, and offers a unique and in-depth perspective into CTV and attribution.  Nicole and Jessica discuss how Local and National advertisers differ in their approach to attribution, the importance of high-quality content, and the challenges faced as attribution commands greater respect in the conversation between buyers and sellers.  Nicole and Jessica are also joined in this podcast by Mitch Oscar, advanced TV director for USIM.