Every day, AdImpact tracks more than 6,000 political advertising campaigns and, recently, announced ad detection on streaming devices. They are also a new partner with BIA providing TV political ad data in BIA ADVantage.
In this podcast, BIA’s Nicole Ovadia speaks with Kyle Roberts, CEO of AdImpact and CEO of Smart Media Group. With these two roles, Kyle has an insider’s perspective on Political advertising. He discusses how Political advertising has grown to the levels it has and how much longer this growth can go on. Also, with Political spending increasing on OTT and CTV, Kyle explains how political advertisers are addressing cross-platform measurement and analysis.
You will also hear Kyle’s ideas about how broadcasters can provide the biggest positive impact for Political advertisers.