{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":0.67,"endTime":2.67,"body":"You have to"},{"speaker":"Brandee Gaar","startTime":0.67,"endTime":2.67,"body":"post on Pinterest and you"},{"speaker":"Brandee Gaar","startTime":2.67,"endTime":5.335,"body":"have to post on TikTok"},{"speaker":"Brandee Gaar","startTime":2.67,"endTime":5.335,"body":"at least 3 times a day."},{"speaker":"Brandee Gaar","startTime":5.574,"endTime":8.155,"body":"Don't forget to also make sure"},{"speaker":"Brandee Gaar","startTime":5.574,"endTime":8.155,"body":"that you're posting a story"},{"speaker":"Brandee Gaar","startTime":8.215,"endTime":11.834,"body":"every single day, at least 1,"},{"speaker":"Brandee Gaar","startTime":8.215,"endTime":11.834,"body":"if not 5, to your Instagram."},{"speaker":"Brandee Gaar","startTime":12.214,"endTime":13.735,"body":"Oh, and you need to do reels."},{"speaker":"Brandee Gaar","startTime":13.735,"endTime":15.9,"body":"You need to do carousel"},{"speaker":"Brandee Gaar","startTime":13.735,"endTime":15.9,"body":"posts, you need to make"},{"speaker":"Brandee Gaar","startTime":15.9,"endTime":17.05,"body":"sure you're sending emails."},{"speaker":"Brandee Gaar","startTime":17.84,"endTime":18.3,"body":"Ahhh!"},{"speaker":"Brandee Gaar","startTime":18.58,"endTime":21.52,"body":"Does anybody else feel like"},{"speaker":"Brandee Gaar","startTime":18.58,"endTime":21.52,"body":"sometimes you're just completely"},{"speaker":"Brandee Gaar","startTime":22.06,"endTime":24.415,"body":"overwhelmed by all of the"},{"speaker":"Brandee Gaar","startTime":22.06,"endTime":24.415,"body":"ways that you're supposed to"},{"speaker":"Brandee Gaar","startTime":24.415,"endTime":25.715,"body":"be marketing your business."},{"speaker":"Brandee Gaar","startTime":26.175,"endTime":29.454,"body":"And it's hard to know sometimes"},{"speaker":"Brandee Gaar","startTime":26.175,"endTime":29.454,"body":"which ones are actually gonna"},{"speaker":"Brandee Gaar","startTime":29.454,"endTime":33.12,"body":"move the needle, which ones"},{"speaker":"Brandee Gaar","startTime":29.454,"endTime":33.12,"body":"are actually helping you to"},{"speaker":"Brandee Gaar","startTime":33.12,"endTime":35.14,"body":"create sales for your business."},{"speaker":"Brandee Gaar","startTime":35.426,"endTime":39.446,"body":"CEOs in this episode, I am"},{"speaker":"Brandee Gaar","startTime":35.426,"endTime":39.446,"body":"sharing with you my top 15"},{"speaker":"Brandee Gaar","startTime":39.586,"endTime":42.821,"body":"marketing tips that are actually"},{"speaker":"Brandee Gaar","startTime":39.586,"endTime":42.821,"body":"going to help you make money"},{"speaker":"Brandee Gaar","startTime":42.821,"endTime":47.161,"body":"in 2024, and I cannot wait"},{"speaker":"Brandee Gaar","startTime":42.821,"endTime":47.161,"body":"to dig into these with you."},{"speaker":"Brandee Gaar","startTime":47.749,"endTime":48.889,"body":"Hey there, CEOs."},{"speaker":"Brandee Gaar","startTime":49.029,"endTime":52.149,"body":"Thanks so much for joining me"},{"speaker":"Brandee Gaar","startTime":49.029,"endTime":52.149,"body":"for the Wedding Pro CEO podcast."},{"speaker":"Brandee Gaar","startTime":52.149,"endTime":56.764,"body":"I am so glad to have you back"},{"speaker":"Brandee Gaar","startTime":52.149,"endTime":56.764,"body":"or here for the very first time."},{"speaker":"Brandee Gaar","startTime":56.904,"endTime":60.684,"body":"I'm your host, Brandee Gaar and"},{"speaker":"Brandee Gaar","startTime":56.904,"endTime":60.684,"body":"I'm a wedding pro just like you."},{"speaker":"Brandee Gaar","startTime":60.899,"endTime":63.639,"body":"I've built 1 of the largest"},{"speaker":"Brandee Gaar","startTime":60.899,"endTime":63.639,"body":"planning firms in Orlando,"},{"speaker":"Brandee Gaar","startTime":63.699,"endTime":66.613,"body":"Florida,  it wasn't that long"},{"speaker":"Brandee Gaar","startTime":63.699,"endTime":66.613,"body":"ago when that success came"},{"speaker":"Brandee Gaar","startTime":66.613,"endTime":70.393,"body":"with long days, sleepless"},{"speaker":"Brandee Gaar","startTime":66.613,"endTime":70.393,"body":"nights, and little to no pay."},{"speaker":"Brandee Gaar","startTime":70.638,"endTime":72.958,"body":"Fast forward to today, and"},{"speaker":"Brandee Gaar","startTime":70.638,"endTime":72.958,"body":"I have the business that"},{"speaker":"Brandee Gaar","startTime":72.958,"endTime":76.398,"body":"I've always dreamed of, a"},{"speaker":"Brandee Gaar","startTime":72.958,"endTime":76.398,"body":"killer team, steady profit,"},{"speaker":"Brandee Gaar","startTime":76.398,"endTime":77.858,"body":"and weekends with my family."},{"speaker":"Brandee Gaar","startTime":78.243,"endTime":80.723,"body":"Over the past 3 years,"},{"speaker":"Brandee Gaar","startTime":78.243,"endTime":80.723,"body":"I've taught more than a"},{"speaker":"Brandee Gaar","startTime":80.723,"endTime":83.923,"body":"thousand wedding pros how"},{"speaker":"Brandee Gaar","startTime":80.723,"endTime":83.923,"body":"to build this dream business"},{"speaker":"Brandee Gaar","startTime":83.923,"endTime":85.463,"body":"for themselves as well."},{"speaker":"Brandee Gaar","startTime":85.463,"endTime":88.263,"body":"My mission is to create a"},{"speaker":"Brandee Gaar","startTime":85.463,"endTime":88.263,"body":"movement of wedding pros"},{"speaker":"Brandee Gaar","startTime":88.263,"endTime":91.298,"body":"who are ready to build a"},{"speaker":"Brandee Gaar","startTime":88.263,"endTime":91.298,"body":"profitable wedding business"},{"speaker":"Brandee Gaar","startTime":91.298,"endTime":93.078,"body":"that they've always dreamed of."},{"speaker":"Brandee Gaar","startTime":93.58,"endTime":94.06,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":94.06,"endTime":95.82,"body":"I know you're listening"},{"speaker":"Brandee Gaar","startTime":94.06,"endTime":95.82,"body":"and you may be thinking,"},{"speaker":"Brandee Gaar","startTime":95.82,"endTime":99.515,"body":"okay, Brandee, 15 different"},{"speaker":"Brandee Gaar","startTime":95.82,"endTime":99.515,"body":"marketing ideas still seems"},{"speaker":"Brandee Gaar","startTime":99.515,"endTime":101.435,"body":"like a lot of marketing ideas."},{"speaker":"Brandee Gaar","startTime":101.435,"endTime":103.595,"body":"But when we get into them,"},{"speaker":"Brandee Gaar","startTime":101.435,"endTime":103.595,"body":"I think you're gonna realize"},{"speaker":"Brandee Gaar","startTime":103.595,"endTime":106.415,"body":"that it's actually really,"},{"speaker":"Brandee Gaar","startTime":103.595,"endTime":106.415,"body":"really simple to implement"},{"speaker":"Brandee Gaar","startTime":106.635,"endTime":110.84,"body":"every single 1 of these ideas"},{"speaker":"Brandee Gaar","startTime":106.635,"endTime":110.84,"body":"into your routine weekly or"},{"speaker":"Brandee Gaar","startTime":110.84,"endTime":112.38,"body":"monthly within your business."},{"speaker":"Brandee Gaar","startTime":112.52,"endTime":113.74,"body":"And here's the thing."},{"speaker":"Brandee Gaar","startTime":114.2,"endTime":116.185,"body":"These 15 ideas aren't fluff."},{"speaker":"Brandee Gaar","startTime":116.185,"endTime":118.665,"body":"They're not just the things"},{"speaker":"Brandee Gaar","startTime":116.185,"endTime":118.665,"body":"you could do to maybe get,"},{"speaker":"Brandee Gaar","startTime":118.665,"endTime":120.605,"body":"like, 1 new sale per quarter."},{"speaker":"Brandee Gaar","startTime":120.745,"endTime":121.565,"body":"Not at all."},{"speaker":"Brandee Gaar","startTime":121.625,"endTime":124.23,"body":"These are the things that"},{"speaker":"Brandee Gaar","startTime":121.625,"endTime":124.23,"body":"actually move the needle in"},{"speaker":"Brandee Gaar","startTime":124.23,"endTime":125.85,"body":"my wedding planning business."},{"speaker":"Brandee Gaar","startTime":126.15,"endTime":129.19,"body":"They're also the things"},{"speaker":"Brandee Gaar","startTime":126.15,"endTime":129.19,"body":"that I teach to all of my"},{"speaker":"Brandee Gaar","startTime":129.19,"endTime":132.965,"body":"students that are making"},{"speaker":"Brandee Gaar","startTime":129.19,"endTime":132.965,"body":"them double and triple their"},{"speaker":"Brandee Gaar","startTime":132.965,"endTime":135.145,"body":"income every single year."},{"speaker":"Brandee Gaar","startTime":135.365,"endTime":137.525,"body":"And you guys, these are"},{"speaker":"Brandee Gaar","startTime":135.365,"endTime":137.525,"body":"not to be messed with."},{"speaker":"Brandee Gaar","startTime":137.525,"endTime":139.205,"body":"These are the brass tacks."},{"speaker":"Brandee Gaar","startTime":139.225,"endTime":141.95,"body":"I took my very best marketing"},{"speaker":"Brandee Gaar","startTime":139.225,"endTime":141.95,"body":"tips, and I put them"},{"speaker":"Brandee Gaar","startTime":141.95,"endTime":143.57,"body":"all into this 1 episode."},{"speaker":"Brandee Gaar","startTime":143.87,"endTime":145.71,"body":"So if you're listening"},{"speaker":"Brandee Gaar","startTime":143.87,"endTime":145.71,"body":"and you're like, oh"},{"speaker":"Brandee Gaar","startTime":145.71,"endTime":146.41,"body":"my gosh, Brandee."},{"speaker":"Brandee Gaar","startTime":146.43,"endTime":147.71,"body":"I'm on a walk or I'm driving."},{"speaker":"Brandee Gaar","startTime":147.71,"endTime":148.91,"body":"I'm doing laundry,"},{"speaker":"Brandee Gaar","startTime":147.71,"endTime":148.91,"body":"making dinner."},{"speaker":"Brandee Gaar","startTime":148.91,"endTime":151.875,"body":"Whatever it is that you're"},{"speaker":"Brandee Gaar","startTime":148.91,"endTime":151.875,"body":"doing, that's okay because"},{"speaker":"Brandee Gaar","startTime":151.875,"endTime":154.035,"body":"you can listen to this"},{"speaker":"Brandee Gaar","startTime":151.875,"endTime":154.035,"body":"episode, and then you can"},{"speaker":"Brandee Gaar","startTime":154.035,"endTime":155.235,"body":"head over to the website."},{"speaker":"Brandee Gaar","startTime":155.235,"endTime":157.705,"body":"Just drop down to the show"},{"speaker":"Brandee Gaar","startTime":155.235,"endTime":157.705,"body":"notes below, we've got"},{"speaker":"Brandee Gaar","startTime":157.705,"endTime":160.57,"body":"all of the tips listed"},{"speaker":"Brandee Gaar","startTime":157.705,"endTime":160.57,"body":"out there for you as well."},{"speaker":"Brandee Gaar","startTime":160.57,"endTime":162.57,"body":"So you don't necessarily"},{"speaker":"Brandee Gaar","startTime":160.57,"endTime":162.57,"body":"need to take notes."},{"speaker":"Brandee Gaar","startTime":162.57,"endTime":165.85,"body":"You can just head right over"},{"speaker":"Brandee Gaar","startTime":162.57,"endTime":165.85,"body":"there and get all of these"},{"speaker":"Brandee Gaar","startTime":165.85,"endTime":168.025,"body":"marketing ideas so that you"},{"speaker":"Brandee Gaar","startTime":165.85,"endTime":168.025,"body":"can start implementing them"},{"speaker":"Brandee Gaar","startTime":168.025,"endTime":169.965,"body":"into your business today."},{"speaker":"Brandee Gaar","startTime":170.345,"endTime":170.665,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":170.665,"endTime":172.505,"body":"Are you guys ready"},{"speaker":"Brandee Gaar","startTime":170.665,"endTime":172.505,"body":"to get into it?"},{"speaker":"Brandee Gaar","startTime":172.505,"endTime":173.165,"body":"Let's go."},{"speaker":"Brandee Gaar","startTime":174.596,"endTime":177.763,"body":"So number 1 may come as a"},{"speaker":"Brandee Gaar","startTime":174.596,"endTime":177.763,"body":"little bit of a surprise to"},{"speaker":"Brandee Gaar","startTime":177.763,"endTime":180.103,"body":"you, but this is networking."},{"speaker":"Brandee Gaar","startTime":180.563,"endTime":183.363,"body":"So not all of these marketing"},{"speaker":"Brandee Gaar","startTime":180.563,"endTime":183.363,"body":"ideas are gonna have to"},{"speaker":"Brandee Gaar","startTime":183.363,"endTime":184.728,"body":"do with social media."},{"speaker":"Brandee Gaar","startTime":184.788,"endTime":185.688,"body":"Surprise, surprise."},{"speaker":"Brandee Gaar","startTime":186.148,"endTime":189.848,"body":"This is the 1 that we"},{"speaker":"Brandee Gaar","startTime":186.148,"endTime":189.848,"body":"forget about so often"},{"speaker":"Brandee Gaar","startTime":190.068,"endTime":191.768,"body":"because of social media."},{"speaker":"Brandee Gaar","startTime":191.933,"endTime":194.733,"body":"We think that we don't need"},{"speaker":"Brandee Gaar","startTime":191.933,"endTime":194.733,"body":"to go to the local networking"},{"speaker":"Brandee Gaar","startTime":194.733,"endTime":196.973,"body":"events, that we don't"},{"speaker":"Brandee Gaar","startTime":194.733,"endTime":196.973,"body":"necessarily need to foster"},{"speaker":"Brandee Gaar","startTime":196.973,"endTime":199.938,"body":"the relationships within our"},{"speaker":"Brandee Gaar","startTime":196.973,"endTime":199.938,"body":"local network, but you could"},{"speaker":"Brandee Gaar","startTime":199.938,"endTime":202.438,"body":"not be more wrong about that."},{"speaker":"Brandee Gaar","startTime":202.578,"endTime":205.458,"body":"CEO, if you are listening"},{"speaker":"Brandee Gaar","startTime":202.578,"endTime":205.458,"body":"and you have not been to a"},{"speaker":"Brandee Gaar","startTime":205.458,"endTime":209.583,"body":"networking event in the last"},{"speaker":"Brandee Gaar","startTime":205.458,"endTime":209.583,"body":"30 days, this is your sign"},{"speaker":"Brandee Gaar","startTime":209.643,"endTime":212.683,"body":"right now that I want you to"},{"speaker":"Brandee Gaar","startTime":209.643,"endTime":212.683,"body":"go online, and I want you to"},{"speaker":"Brandee Gaar","startTime":212.683,"endTime":216.043,"body":"find some of the best local"},{"speaker":"Brandee Gaar","startTime":212.683,"endTime":216.043,"body":"networking events in your area,"},{"speaker":"Brandee Gaar","startTime":216.043,"endTime":217.503,"body":"and I want you to register."},{"speaker":"Brandee Gaar","startTime":218.088,"endTime":220.808,"body":"This is so important to me"},{"speaker":"Brandee Gaar","startTime":218.088,"endTime":220.808,"body":"that I require each of my"},{"speaker":"Brandee Gaar","startTime":220.808,"endTime":224.168,"body":"team members to attend at"},{"speaker":"Brandee Gaar","startTime":220.808,"endTime":224.168,"body":"least 2 networking events"},{"speaker":"Brandee Gaar","startTime":224.168,"endTime":227.068,"body":"within our local community"},{"speaker":"Brandee Gaar","startTime":224.168,"endTime":227.068,"body":"every single month."},{"speaker":"Brandee Gaar","startTime":227.703,"endTime":230.663,"body":"Your local network are gonna be"},{"speaker":"Brandee Gaar","startTime":227.703,"endTime":230.663,"body":"the people that you're closest"},{"speaker":"Brandee Gaar","startTime":230.663,"endTime":233.623,"body":"to, that are gonna be the ones"},{"speaker":"Brandee Gaar","startTime":230.663,"endTime":233.623,"body":"that are referring you business"},{"speaker":"Brandee Gaar","startTime":233.623,"endTime":235.483,"body":"and that you can refer back to."},{"speaker":"Brandee Gaar","startTime":235.818,"endTime":240.298,"body":"Your local network are gonna"},{"speaker":"Brandee Gaar","startTime":235.818,"endTime":240.298,"body":"be the people who say things"},{"speaker":"Brandee Gaar","startTime":240.298,"endTime":243.358,"body":"about you in a great light"},{"speaker":"Brandee Gaar","startTime":240.298,"endTime":243.358,"body":"when you're not in the room."},{"speaker":"Brandee Gaar","startTime":243.578,"endTime":247.323,"body":"They're gonna have opportunities"},{"speaker":"Brandee Gaar","startTime":243.578,"endTime":247.323,"body":"that they can share with you"},{"speaker":"Brandee Gaar","startTime":247.323,"endTime":249.744,"body":"because of the opportunities"},{"speaker":"Brandee Gaar","startTime":247.323,"endTime":249.744,"body":"that they've been given."},{"speaker":"Brandee Gaar","startTime":249.817,"endTime":253.497,"body":"Having a great strategic"},{"speaker":"Brandee Gaar","startTime":249.817,"endTime":253.497,"body":"network is a massive piece"},{"speaker":"Brandee Gaar","startTime":253.497,"endTime":256.557,"body":"of why Blush, my planning"},{"speaker":"Brandee Gaar","startTime":253.497,"endTime":256.557,"body":"company in Orlando, Florida,"},{"speaker":"Brandee Gaar","startTime":256.772,"endTime":258.712,"body":"has been so wildly successful."},{"speaker":"Brandee Gaar","startTime":259.092,"endTime":261.672,"body":"I'm loyal to the people"},{"speaker":"Brandee Gaar","startTime":259.092,"endTime":261.672,"body":"who are loyal to us."},{"speaker":"Brandee Gaar","startTime":261.972,"endTime":265.332,"body":"I love working with new vendors"},{"speaker":"Brandee Gaar","startTime":261.972,"endTime":265.332,"body":"and really understanding"},{"speaker":"Brandee Gaar","startTime":265.332,"endTime":267.567,"body":"what makes them tick and"},{"speaker":"Brandee Gaar","startTime":265.332,"endTime":267.567,"body":"how we can work together."},{"speaker":"Brandee Gaar","startTime":267.897,"endTime":270.297,"body":"I want to work together"},{"speaker":"Brandee Gaar","startTime":267.897,"endTime":270.297,"body":"with the other vendors"},{"speaker":"Brandee Gaar","startTime":270.297,"endTime":273.757,"body":"in our network to bring"},{"speaker":"Brandee Gaar","startTime":270.297,"endTime":273.757,"body":"flawless events to Orlando."},{"speaker":"Brandee Gaar","startTime":273.932,"endTime":276.832,"body":"And so I get really, really"},{"speaker":"Brandee Gaar","startTime":273.932,"endTime":276.832,"body":"excited about your network,"},{"speaker":"Brandee Gaar","startTime":277.052,"endTime":279.212,"body":"and I talked to so many"},{"speaker":"Brandee Gaar","startTime":277.052,"endTime":279.212,"body":"wedding pros who were"},{"speaker":"Brandee Gaar","startTime":279.212,"endTime":280.512,"body":"like, I hate to network."},{"speaker":"Brandee Gaar","startTime":280.572,"endTime":281.257,"body":"I'm an introvert."},{"speaker":"Brandee Gaar","startTime":281.497,"endTime":282.857,"body":"I don't wanna leave my house."},{"speaker":"Brandee Gaar","startTime":282.857,"endTime":285.017,"body":"I don't like leaving"},{"speaker":"Brandee Gaar","startTime":282.857,"endTime":285.017,"body":"my kids at night, and I"},{"speaker":"Brandee Gaar","startTime":285.017,"endTime":286.537,"body":"hear all of those things."},{"speaker":"Brandee Gaar","startTime":286.537,"endTime":287.997,"body":"I hear all of those things."},{"speaker":"Brandee Gaar","startTime":287.997,"endTime":292.157,"body":"I can vividly remember times"},{"speaker":"Brandee Gaar","startTime":287.997,"endTime":292.157,"body":"when my girls were little where"},{"speaker":"Brandee Gaar","startTime":292.157,"endTime":294.894,"body":"I had to leave for networking"},{"speaker":"Brandee Gaar","startTime":292.157,"endTime":294.894,"body":"events, and was exhausted."},{"speaker":"Brandee Gaar","startTime":294.894,"endTime":296.254,"body":"I hadn't seen them all weekend."},{"speaker":"Brandee Gaar","startTime":296.254,"endTime":298.047,"body":"Here I am leaving for a"},{"speaker":"Brandee Gaar","startTime":296.254,"endTime":298.047,"body":"networking event, and I"},{"speaker":"Brandee Gaar","startTime":298.047,"endTime":300.287,"body":"don't know that there's too"},{"speaker":"Brandee Gaar","startTime":298.047,"endTime":300.287,"body":"many people who would rather"},{"speaker":"Brandee Gaar","startTime":300.287,"endTime":301.407,"body":"be at a networking event."},{"speaker":"Brandee Gaar","startTime":301.407,"endTime":301.647,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":301.647,"endTime":305.417,"body":"So when you hear people say, I"},{"speaker":"Brandee Gaar","startTime":301.647,"endTime":305.417,"body":"love to network, Mmmm, maybe."},{"speaker":"Brandee Gaar","startTime":305.595,"endTime":308.66,"body":"Usually, networking events"},{"speaker":"Brandee Gaar","startTime":305.595,"endTime":308.66,"body":"are either free if you're"},{"speaker":"Brandee Gaar","startTime":308.66,"endTime":311.64,"body":"doing open houses or you're"},{"speaker":"Brandee Gaar","startTime":308.66,"endTime":311.64,"body":"going and just networking,"},{"speaker":"Brandee Gaar","startTime":311.86,"endTime":312.98,"body":"grabbing coffee with somebody."},{"speaker":"Brandee Gaar","startTime":312.98,"endTime":314.12,"body":"It's a Manymal cost."},{"speaker":"Brandee Gaar","startTime":314.42,"endTime":317.7,"body":"You may have to pay an"},{"speaker":"Brandee Gaar","startTime":314.42,"endTime":317.7,"body":"entry fee for bigger events"},{"speaker":"Brandee Gaar","startTime":317.7,"endTime":320.885,"body":"like NACE or MPI but I'm"},{"speaker":"Brandee Gaar","startTime":317.7,"endTime":320.885,"body":"telling you, it's worth it."},{"speaker":"Brandee Gaar","startTime":320.885,"endTime":323.845,"body":"It's still the least expensive"},{"speaker":"Brandee Gaar","startTime":320.885,"endTime":323.845,"body":"type of marketing that you're"},{"speaker":"Brandee Gaar","startTime":323.845,"endTime":326.9,"body":"gonna do in your business,"},{"speaker":"Brandee Gaar","startTime":323.845,"endTime":326.9,"body":"So this is important."},{"speaker":"Brandee Gaar","startTime":326.96,"endTime":328.64,"body":"I think I beat that drum enough."},{"speaker":"Brandee Gaar","startTime":328.64,"endTime":328.88,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":328.88,"endTime":330.88,"body":"You guys know if you haven't"},{"speaker":"Brandee Gaar","startTime":328.88,"endTime":330.88,"body":"been to a networking event"},{"speaker":"Brandee Gaar","startTime":330.88,"endTime":333.985,"body":"in the last 30 days, take"},{"speaker":"Brandee Gaar","startTime":330.88,"endTime":333.985,"body":"this as your sign, go"},{"speaker":"Brandee Gaar","startTime":334.045,"endTime":336.657,"body":"absolutely register for a"},{"speaker":"Brandee Gaar","startTime":334.045,"endTime":336.657,"body":"local event in your market."},{"speaker":"Brandee Gaar","startTime":336.657,"endTime":336.907,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":336.907,"endTime":339.007,"body":"Number 2 is to use automation."},{"speaker":"Brandee Gaar","startTime":339.467,"endTime":343.087,"body":"And with this 1, I'm gonna take"},{"speaker":"Brandee Gaar","startTime":339.467,"endTime":343.087,"body":"you right back to ManyChat."},{"speaker":"Brandee Gaar","startTime":343.402,"endTime":346.062,"body":"And I know that you guys"},{"speaker":"Brandee Gaar","startTime":343.402,"endTime":346.062,"body":"are probably like, this girl"},{"speaker":"Brandee Gaar","startTime":346.282,"endTime":349.802,"body":"has literally talked about"},{"speaker":"Brandee Gaar","startTime":346.282,"endTime":349.802,"body":"ManyChat, like, 90 times on"},{"speaker":"Brandee Gaar","startTime":349.802,"endTime":352.942,"body":"her podcast over the last 3"},{"speaker":"Brandee Gaar","startTime":349.802,"endTime":352.942,"body":"months, and you'd be right."},{"speaker":"Brandee Gaar","startTime":353.337,"endTime":355.357,"body":"I am obsessed with"},{"speaker":"Brandee Gaar","startTime":353.337,"endTime":355.357,"body":"this automation."},{"speaker":"Brandee Gaar","startTime":355.577,"endTime":358.717,"body":"And the reason that I'm so"},{"speaker":"Brandee Gaar","startTime":355.577,"endTime":358.717,"body":"obsessed with it is because"},{"speaker":"Brandee Gaar","startTime":358.717,"endTime":364.162,"body":"when I'm teaching you to drive"},{"speaker":"Brandee Gaar","startTime":358.717,"endTime":364.162,"body":"traffic, to drive inquiries, and"},{"speaker":"Brandee Gaar","startTime":364.162,"endTime":369.442,"body":"to drive DMs through your social"},{"speaker":"Brandee Gaar","startTime":364.162,"endTime":369.442,"body":"media, that becomes really,"},{"speaker":"Brandee Gaar","startTime":369.442,"endTime":373.417,"body":"really difficult to manage when"},{"speaker":"Brandee Gaar","startTime":369.442,"endTime":373.417,"body":"you're at a wedding or you're"},{"speaker":"Brandee Gaar","startTime":373.417,"endTime":376.377,"body":"sleeping or you're trying to"},{"speaker":"Brandee Gaar","startTime":373.417,"endTime":376.377,"body":"put together a timeline or"},{"speaker":"Brandee Gaar","startTime":376.377,"endTime":378.697,"body":"you're meeting with clients or"},{"speaker":"Brandee Gaar","startTime":376.377,"endTime":378.697,"body":"you're meeting with your team."},{"speaker":"Brandee Gaar","startTime":378.697,"endTime":379.197,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":379.197,"endTime":382.722,"body":"As a business owner, there's"},{"speaker":"Brandee Gaar","startTime":379.197,"endTime":382.722,"body":"so many things that you're"},{"speaker":"Brandee Gaar","startTime":382.722,"endTime":386.322,"body":"doing besides sitting on"},{"speaker":"Brandee Gaar","startTime":382.722,"endTime":386.322,"body":"Instagram hoping a DM comes in."},{"speaker":"Brandee Gaar","startTime":386.322,"endTime":386.822,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":387.137,"endTime":390.737,"body":"But when that DM does"},{"speaker":"Brandee Gaar","startTime":387.137,"endTime":390.737,"body":"come in, the person that's"},{"speaker":"Brandee Gaar","startTime":390.737,"endTime":393.457,"body":"inquiring right then is"},{"speaker":"Brandee Gaar","startTime":390.737,"endTime":393.457,"body":"hot, and they're looking"},{"speaker":"Brandee Gaar","startTime":393.457,"endTime":395.397,"body":"for information right now."},{"speaker":"Brandee Gaar","startTime":395.498,"endTime":399.123,"body":"And by using this automation"},{"speaker":"Brandee Gaar","startTime":395.498,"endTime":399.123,"body":"called ManyChat, you can"},{"speaker":"Brandee Gaar","startTime":399.123,"endTime":402.163,"body":"quickly deliver the information"},{"speaker":"Brandee Gaar","startTime":399.123,"endTime":402.163,"body":"that they're looking for"},{"speaker":"Brandee Gaar","startTime":402.163,"endTime":403.203,"body":"right into their DMs."},{"speaker":"Brandee Gaar","startTime":403.203,"endTime":407.678,"body":"And then when you have time"},{"speaker":"Brandee Gaar","startTime":403.203,"endTime":407.678,"body":"later in the day, a 30 minute"},{"speaker":"Brandee Gaar","startTime":407.678,"endTime":410.478,"body":"section of your day that you"},{"speaker":"Brandee Gaar","startTime":407.678,"endTime":410.478,"body":"dedicate to going into your DMs"},{"speaker":"Brandee Gaar","startTime":410.478,"endTime":413.438,"body":"and starting conversations or"},{"speaker":"Brandee Gaar","startTime":410.478,"endTime":413.438,"body":"answering questions, then you"},{"speaker":"Brandee Gaar","startTime":413.438,"endTime":414.763,"body":"can add the personal touch."},{"speaker":"Brandee Gaar","startTime":414.923,"endTime":417.803,"body":"It's really, really similar"},{"speaker":"Brandee Gaar","startTime":414.923,"endTime":417.803,"body":"to how you would do, um, an"},{"speaker":"Brandee Gaar","startTime":417.803,"endTime":419.803,"body":"inquiry coming in through"},{"speaker":"Brandee Gaar","startTime":417.803,"endTime":419.803,"body":"your contact us form."},{"speaker":"Brandee Gaar","startTime":419.803,"endTime":420.043,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":420.043,"endTime":423.098,"body":"You have an automated email"},{"speaker":"Brandee Gaar","startTime":420.043,"endTime":423.098,"body":"that goes to them that says,"},{"speaker":"Brandee Gaar","startTime":423.098,"endTime":424.218,"body":"thanks so much for inquiring."},{"speaker":"Brandee Gaar","startTime":424.218,"endTime":427.418,"body":"Here's some basic information"},{"speaker":"Brandee Gaar","startTime":424.218,"endTime":427.418,"body":"before we reach out."},{"speaker":"Brandee Gaar","startTime":427.418,"endTime":427.918,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":427.978,"endTime":429.498,"body":"It says more than"},{"speaker":"Brandee Gaar","startTime":427.978,"endTime":429.498,"body":"that, obviously."},{"speaker":"Brandee Gaar","startTime":429.498,"endTime":432.173,"body":"But it's basically getting"},{"speaker":"Brandee Gaar","startTime":429.498,"endTime":432.173,"body":"them the information that"},{"speaker":"Brandee Gaar","startTime":432.173,"endTime":434.673,"body":"they need right away,"},{"speaker":"Brandee Gaar","startTime":432.173,"endTime":434.673,"body":"things like pricing, FAQs,"},{"speaker":"Brandee Gaar","startTime":434.813,"endTime":436.273,"body":"a link to schedule consult."},{"speaker":"Brandee Gaar","startTime":436.413,"endTime":438.628,"body":"Your Many chat automation"},{"speaker":"Brandee Gaar","startTime":436.413,"endTime":438.628,"body":"is gonna do the exact"},{"speaker":"Brandee Gaar","startTime":438.628,"endTime":440.648,"body":"same thing, but it's"},{"speaker":"Brandee Gaar","startTime":438.628,"endTime":440.648,"body":"gonna do it in your DMs."},{"speaker":"Brandee Gaar","startTime":440.948,"endTime":443.428,"body":"And again, the reason that I"},{"speaker":"Brandee Gaar","startTime":440.948,"endTime":443.428,"body":"keep beating this drum, the"},{"speaker":"Brandee Gaar","startTime":443.428,"endTime":446.953,"body":"reason I keep talking about Many"},{"speaker":"Brandee Gaar","startTime":443.428,"endTime":446.953,"body":"chat is because this automation"},{"speaker":"Brandee Gaar","startTime":447.173,"endTime":449.803,"body":"works for you to deliver"},{"speaker":"Brandee Gaar","startTime":447.173,"endTime":449.803,"body":"the information that your"},{"speaker":"Brandee Gaar","startTime":449.803,"endTime":454.108,"body":"followers or your engaged lead"},{"speaker":"Brandee Gaar","startTime":449.803,"endTime":454.108,"body":"is looking for with you being"},{"speaker":"Brandee Gaar","startTime":454.108,"endTime":457.428,"body":"able to not have to do it right"},{"speaker":"Brandee Gaar","startTime":454.108,"endTime":457.428,"body":"then when they're inquiring."},{"speaker":"Brandee Gaar","startTime":457.428,"endTime":457.748,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":457.748,"endTime":459.988,"body":"Like, this automation"},{"speaker":"Brandee Gaar","startTime":457.748,"endTime":459.988,"body":"is gonna do it for you."},{"speaker":"Brandee Gaar","startTime":459.988,"endTime":462.423,"body":"So it's really helping"},{"speaker":"Brandee Gaar","startTime":459.988,"endTime":462.423,"body":"you to make that sale."},{"speaker":"Brandee Gaar","startTime":462.536,"endTime":466.056,"body":"I have an entire episode"},{"speaker":"Brandee Gaar","startTime":462.536,"endTime":466.056,"body":"dedicated to ManyChat as well"},{"speaker":"Brandee Gaar","startTime":466.056,"endTime":468.456,"body":"as an online tutorial on our"},{"speaker":"Brandee Gaar","startTime":466.056,"endTime":468.456,"body":"YouTube channel, so we'll"},{"speaker":"Brandee Gaar","startTime":468.456,"endTime":469.656,"body":"link those in the show notes."},{"speaker":"Brandee Gaar","startTime":469.656,"endTime":472.056,"body":"Just make sure you head over to"},{"speaker":"Brandee Gaar","startTime":469.656,"endTime":472.056,"body":"the website to get the full show"},{"speaker":"Brandee Gaar","startTime":472.056,"endTime":474.501,"body":"notes, and we'll link those so"},{"speaker":"Brandee Gaar","startTime":472.056,"endTime":474.501,"body":"that you can go check them out."},{"speaker":"Brandee Gaar","startTime":474.581,"endTime":476.421,"body":"And you can set ManyChat"},{"speaker":"Brandee Gaar","startTime":474.581,"endTime":476.421,"body":"up for yourself."},{"speaker":"Brandee Gaar","startTime":476.421,"endTime":480.181,"body":"And FYI, ManyChat is"},{"speaker":"Brandee Gaar","startTime":476.421,"endTime":480.181,"body":"actually free for the basic"},{"speaker":"Brandee Gaar","startTime":480.181,"endTime":482.956,"body":"automation, which I find"},{"speaker":"Brandee Gaar","startTime":480.181,"endTime":482.956,"body":"most wedding pros are fine"},{"speaker":"Brandee Gaar","startTime":482.956,"endTime":484.076,"body":"with the basic automation."},{"speaker":"Brandee Gaar","startTime":484.076,"endTime":486.796,"body":"So sign me up all day"},{"speaker":"Brandee Gaar","startTime":484.076,"endTime":486.796,"body":"long for free software"},{"speaker":"Brandee Gaar","startTime":486.796,"endTime":488.096,"body":"that makes my life easier."},{"speaker":"Brandee Gaar","startTime":488.214,"endTime":491.789,"body":"numbers 3, 4, and 5 are all"},{"speaker":"Brandee Gaar","startTime":488.214,"endTime":491.789,"body":"going to have to do with"},{"speaker":"Brandee Gaar","startTime":491.789,"endTime":493.229,"body":"platforms on social media."},{"speaker":"Brandee Gaar","startTime":493.427,"endTime":496.467,"body":"you knew that I wasn't gonna"},{"speaker":"Brandee Gaar","startTime":493.427,"endTime":496.467,"body":"have 15 best marketing tips"},{"speaker":"Brandee Gaar","startTime":496.467,"endTime":500.387,"body":"without some of them having to"},{"speaker":"Brandee Gaar","startTime":496.467,"endTime":500.387,"body":"do with organic social media."},{"speaker":"Brandee Gaar","startTime":500.387,"endTime":500.887,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":500.887,"endTime":503.607,"body":"Number 3 is Pinterest,"},{"speaker":"Brandee Gaar","startTime":500.887,"endTime":503.607,"body":"number 4 is TikTok, and"},{"speaker":"Brandee Gaar","startTime":503.607,"endTime":504.907,"body":"number 5 is Instagram."},{"speaker":"Brandee Gaar","startTime":504.967,"endTime":507.207,"body":"And I wanna break these"},{"speaker":"Brandee Gaar","startTime":504.967,"endTime":507.207,"body":"down a little bit for"},{"speaker":"Brandee Gaar","startTime":507.207,"endTime":509.272,"body":"you because I know that"},{"speaker":"Brandee Gaar","startTime":507.207,"endTime":509.272,"body":"you're listening to this."},{"speaker":"Brandee Gaar","startTime":509.352,"endTime":511.672,"body":"Like, Brandee, you told me at"},{"speaker":"Brandee Gaar","startTime":509.352,"endTime":511.672,"body":"the beginning of the episode"},{"speaker":"Brandee Gaar","startTime":511.672,"endTime":513.772,"body":"you weren't gonna tell me"},{"speaker":"Brandee Gaar","startTime":511.672,"endTime":513.772,"body":"a million things to do."},{"speaker":"Brandee Gaar","startTime":514.152,"endTime":517.452,"body":"But here's why these 3"},{"speaker":"Brandee Gaar","startTime":514.152,"endTime":517.452,"body":"platforms are the 3 platforms"},{"speaker":"Brandee Gaar","startTime":517.877,"endTime":521.177,"body":"that you are gonna use in your"},{"speaker":"Brandee Gaar","startTime":517.877,"endTime":521.177,"body":"business to create a strategic"},{"speaker":"Brandee Gaar","startTime":521.717,"endTime":523.657,"body":"organic marketing system."},{"speaker":"Brandee Gaar","startTime":523.717,"endTime":523.957,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":523.957,"endTime":527.642,"body":"Because what we want to do"},{"speaker":"Brandee Gaar","startTime":523.957,"endTime":527.642,"body":"is we want to get out of the"},{"speaker":"Brandee Gaar","startTime":527.642,"endTime":530.442,"body":"feast and famine of having"},{"speaker":"Brandee Gaar","startTime":527.642,"endTime":530.442,"body":"a bunch of leads now, and"},{"speaker":"Brandee Gaar","startTime":530.442,"endTime":533.167,"body":"then you get busy, and so you"},{"speaker":"Brandee Gaar","startTime":530.442,"endTime":533.167,"body":"don't post it all, and then"},{"speaker":"Brandee Gaar","startTime":533.167,"endTime":535.647,"body":"you go back to posting, and"},{"speaker":"Brandee Gaar","startTime":533.167,"endTime":535.647,"body":"it's just a constant feast"},{"speaker":"Brandee Gaar","startTime":535.647,"endTime":537.027,"body":"or famine in your funnel."},{"speaker":"Brandee Gaar","startTime":537.167,"endTime":540.047,"body":"What we wanna create is a"},{"speaker":"Brandee Gaar","startTime":537.167,"endTime":540.047,"body":"really strategic organic"},{"speaker":"Brandee Gaar","startTime":540.047,"endTime":542.547,"body":"marketing funnel so that"},{"speaker":"Brandee Gaar","startTime":540.047,"endTime":542.547,"body":"there's constantly leads"},{"speaker":"Brandee Gaar","startTime":542.912,"endTime":544.292,"body":"coming into your business."},{"speaker":"Brandee Gaar","startTime":544.352,"endTime":544.852,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":545.072,"endTime":547.472,"body":"So what I want you to"},{"speaker":"Brandee Gaar","startTime":545.072,"endTime":547.472,"body":"think about is how each of"},{"speaker":"Brandee Gaar","startTime":547.472,"endTime":549.172,"body":"these platforms is used."},{"speaker":"Brandee Gaar","startTime":549.552,"endTime":552.757,"body":"So Pinterest is a search engine."},{"speaker":"Brandee Gaar","startTime":552.897,"endTime":555.217,"body":"And so when you think about"},{"speaker":"Brandee Gaar","startTime":552.897,"endTime":555.217,"body":"these 3 platforms, what I"},{"speaker":"Brandee Gaar","startTime":555.217,"endTime":557.957,"body":"want you to think about is"},{"speaker":"Brandee Gaar","startTime":555.217,"endTime":557.957,"body":"that Pinterest and TikTok."},{"speaker":"Brandee Gaar","startTime":558.017,"endTime":558.177,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":558.177,"endTime":559.852,"body":"So we're gonna keep"},{"speaker":"Brandee Gaar","startTime":558.177,"endTime":559.852,"body":"those on the outside."},{"speaker":"Brandee Gaar","startTime":559.852,"endTime":561.932,"body":"If you're watching me on"},{"speaker":"Brandee Gaar","startTime":559.852,"endTime":561.932,"body":"YouTube, you can kinda see"},{"speaker":"Brandee Gaar","startTime":561.932,"endTime":563.232,"body":"what my hands are doing."},{"speaker":"Brandee Gaar","startTime":563.532,"endTime":565.452,"body":"But Pinterest and"},{"speaker":"Brandee Gaar","startTime":563.532,"endTime":565.452,"body":"TikTok are gonna be"},{"speaker":"Brandee Gaar","startTime":565.452,"endTime":566.752,"body":"your outreach platforms."},{"speaker":"Brandee Gaar","startTime":566.947,"endTime":569.747,"body":"These are gonna be the"},{"speaker":"Brandee Gaar","startTime":566.947,"endTime":569.747,"body":"platforms where new people"},{"speaker":"Brandee Gaar","startTime":569.747,"endTime":572.567,"body":"are finding you, but"},{"speaker":"Brandee Gaar","startTime":569.747,"endTime":572.567,"body":"they're used differently."},{"speaker":"Brandee Gaar","startTime":572.787,"endTime":575.652,"body":"And then Instagram is gonna"},{"speaker":"Brandee Gaar","startTime":572.787,"endTime":575.652,"body":"be your nurturing platform."},{"speaker":"Brandee Gaar","startTime":575.652,"endTime":579.412,"body":"So you're driving traffic"},{"speaker":"Brandee Gaar","startTime":575.652,"endTime":579.412,"body":"from TikTok and Pinterest to"},{"speaker":"Brandee Gaar","startTime":579.412,"endTime":582.052,"body":"Instagram, and Instagram's"},{"speaker":"Brandee Gaar","startTime":579.412,"endTime":582.052,"body":"where we want them to DM you."},{"speaker":"Brandee Gaar","startTime":582.052,"endTime":583.487,"body":"That's why ManyChat"},{"speaker":"Brandee Gaar","startTime":582.052,"endTime":583.487,"body":"is important."},{"speaker":"Brandee Gaar","startTime":583.487,"endTime":585.247,"body":"That's where they're having"},{"speaker":"Brandee Gaar","startTime":583.487,"endTime":585.247,"body":"a conversation with you."},{"speaker":"Brandee Gaar","startTime":585.247,"endTime":587.027,"body":"That's where they're"},{"speaker":"Brandee Gaar","startTime":585.247,"endTime":587.027,"body":"learning more about you."},{"speaker":"Brandee Gaar","startTime":587.167,"endTime":589.407,"body":"They're getting to watch your"},{"speaker":"Brandee Gaar","startTime":587.167,"endTime":589.407,"body":"stories and behind the scenes"},{"speaker":"Brandee Gaar","startTime":589.407,"endTime":592.872,"body":"and getting to know you as"},{"speaker":"Brandee Gaar","startTime":589.407,"endTime":592.872,"body":"a company, a team, a person."},{"speaker":"Brandee Gaar","startTime":593.412,"endTime":593.492,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":593.492,"endTime":597.272,"body":"So Pinterest is a search engine."},{"speaker":"Brandee Gaar","startTime":646.562,"endTime":649.282,"body":"That means that people go"},{"speaker":"Brandee Gaar","startTime":646.562,"endTime":649.282,"body":"into Pinterest and they're"},{"speaker":"Brandee Gaar","startTime":649.282,"endTime":650.817,"body":"looking for a specific thing."},{"speaker":"Brandee Gaar","startTime":650.897,"endTime":653.617,"body":"So they're either looking for"},{"speaker":"Brandee Gaar","startTime":650.897,"endTime":653.617,"body":"let's just say they're looking"},{"speaker":"Brandee Gaar","startTime":653.617,"endTime":655.6370000000001,"body":"for Bella Colina wedding."},{"speaker":"Brandee Gaar","startTime":655.697,"endTime":655.937,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":655.937,"endTime":659.057,"body":"So that's a venue here in"},{"speaker":"Brandee Gaar","startTime":655.937,"endTime":659.057,"body":"Orlando, and so they might be"},{"speaker":"Brandee Gaar","startTime":659.057,"endTime":660.7570000000001,"body":"searching Bella Colina wedding."},{"speaker":"Brandee Gaar","startTime":660.8820000000001,"endTime":663.282,"body":"Or they're looking for"},{"speaker":"Brandee Gaar","startTime":660.8820000000001,"endTime":663.282,"body":"Orlando wedding planner, or"},{"speaker":"Brandee Gaar","startTime":663.282,"endTime":665.7620000000001,"body":"they're looking for Detroit"},{"speaker":"Brandee Gaar","startTime":663.282,"endTime":665.7620000000001,"body":"wedding photographer, or"},{"speaker":"Brandee Gaar","startTime":665.7620000000001,"endTime":669.222,"body":"they're looking for, you"},{"speaker":"Brandee Gaar","startTime":665.7620000000001,"endTime":669.222,"body":"know, Colorado winter wedding."},{"speaker":"Brandee Gaar","startTime":669.427,"endTime":671.827,"body":"And so when you're thinking"},{"speaker":"Brandee Gaar","startTime":669.427,"endTime":671.827,"body":"about how you're posting on"},{"speaker":"Brandee Gaar","startTime":671.827,"endTime":675.267,"body":"Pinterest, you wanna really be"},{"speaker":"Brandee Gaar","startTime":671.827,"endTime":675.267,"body":"thinking about the keywords and"},{"speaker":"Brandee Gaar","startTime":675.267,"endTime":678.282,"body":"the search terms that people"},{"speaker":"Brandee Gaar","startTime":675.267,"endTime":678.282,"body":"are searching for because"},{"speaker":"Brandee Gaar","startTime":678.282,"endTime":681.582,"body":"that's how your pins are gonna"},{"speaker":"Brandee Gaar","startTime":678.282,"endTime":681.582,"body":"get found is by the search."},{"speaker":"Brandee Gaar","startTime":681.642,"endTime":685.177,"body":"So someone has to go into"},{"speaker":"Brandee Gaar","startTime":681.642,"endTime":685.177,"body":"Pinterest, search something,"},{"speaker":"Brandee Gaar","startTime":685.557,"endTime":688.197,"body":"and then Pinterest is"},{"speaker":"Brandee Gaar","startTime":685.557,"endTime":688.197,"body":"gonna feed them the best"},{"speaker":"Brandee Gaar","startTime":688.197,"endTime":690.517,"body":"content for that search."},{"speaker":"Brandee Gaar","startTime":690.517,"endTime":691.017,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":691.532,"endTime":694.0120000000001,"body":"TikTok on the other hand,"},{"speaker":"Brandee Gaar","startTime":691.532,"endTime":694.0120000000001,"body":"so remember, these are"},{"speaker":"Brandee Gaar","startTime":694.0120000000001,"endTime":695.292,"body":"both outreach platforms."},{"speaker":"Brandee Gaar","startTime":695.292,"endTime":698.0120000000001,"body":"These are both platforms"},{"speaker":"Brandee Gaar","startTime":695.292,"endTime":698.0120000000001,"body":"where you're getting found."},{"speaker":"Brandee Gaar","startTime":698.0120000000001,"endTime":698.332,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":698.332,"endTime":699.747,"body":"New people are finding you."},{"speaker":"Brandee Gaar","startTime":699.827,"endTime":702.947,"body":"So Pinterest, they're searching"},{"speaker":"Brandee Gaar","startTime":699.827,"endTime":702.947,"body":"a very specific thing, and"},{"speaker":"Brandee Gaar","startTime":702.947,"endTime":704.487,"body":"Pinterest is feeding it to them."},{"speaker":"Brandee Gaar","startTime":704.787,"endTime":707.287,"body":"On TikTok, it's kind"},{"speaker":"Brandee Gaar","startTime":704.787,"endTime":707.287,"body":"of the opposite."},{"speaker":"Brandee Gaar","startTime":707.832,"endTime":712.072,"body":"TikTok is deciding what your"},{"speaker":"Brandee Gaar","startTime":707.832,"endTime":712.072,"body":"viewers want to see, and"},{"speaker":"Brandee Gaar","startTime":712.072,"endTime":714.707,"body":"they're feeding them things"},{"speaker":"Brandee Gaar","startTime":712.072,"endTime":714.707,"body":"that they interact with."},{"speaker":"Brandee Gaar","startTime":714.947,"endTime":718.487,"body":"So there, what you wanna do is"},{"speaker":"Brandee Gaar","startTime":714.947,"endTime":718.487,"body":"you wanna create content that's"},{"speaker":"Brandee Gaar","startTime":718.627,"endTime":722.402,"body":"drawing people in, that's making"},{"speaker":"Brandee Gaar","startTime":718.627,"endTime":722.402,"body":"them watch for longer, that's"},{"speaker":"Brandee Gaar","startTime":722.402,"endTime":726.342,"body":"helping them to know that you"},{"speaker":"Brandee Gaar","startTime":722.402,"endTime":726.342,"body":"are an expert in your field."},{"speaker":"Brandee Gaar","startTime":726.482,"endTime":730.162,"body":"Because the longer they watch,"},{"speaker":"Brandee Gaar","startTime":726.482,"endTime":730.162,"body":"the more TikTok is gonna know"},{"speaker":"Brandee Gaar","startTime":730.162,"endTime":734.337,"body":"that that type of follower wants"},{"speaker":"Brandee Gaar","startTime":730.162,"endTime":734.337,"body":"to know more about what you do."},{"speaker":"Brandee Gaar","startTime":734.557,"endTime":736.657,"body":"So it's gonna feed"},{"speaker":"Brandee Gaar","startTime":734.557,"endTime":736.657,"body":"your content out."},{"speaker":"Brandee Gaar","startTime":737.037,"endTime":741.502,"body":"So you don't have to do a ton of"},{"speaker":"Brandee Gaar","startTime":737.037,"endTime":741.502,"body":"search, SEO, and TikTok, though"},{"speaker":"Brandee Gaar","startTime":741.8820000000001,"endTime":743.822,"body":"SEO definitely helps on TikTok."},{"speaker":"Brandee Gaar","startTime":743.962,"endTime":746.842,"body":"But what you're trying to do"},{"speaker":"Brandee Gaar","startTime":743.962,"endTime":746.842,"body":"is make really great content"},{"speaker":"Brandee Gaar","startTime":746.842,"endTime":750.687,"body":"that poses you as an expert in"},{"speaker":"Brandee Gaar","startTime":746.842,"endTime":750.687,"body":"your field and helps engaged"},{"speaker":"Brandee Gaar","startTime":750.687,"endTime":753.347,"body":"couples know that you have"},{"speaker":"Brandee Gaar","startTime":750.687,"endTime":753.347,"body":"a solution to their problem."},{"speaker":"Brandee Gaar","startTime":753.727,"endTime":756.607,"body":"So these are the 2 platforms"},{"speaker":"Brandee Gaar","startTime":753.727,"endTime":756.607,"body":"you're using for outreach"},{"speaker":"Brandee Gaar","startTime":756.607,"endTime":758.082,"body":"to find new people."},{"speaker":"Brandee Gaar","startTime":758.782,"endTime":761.2620000000001,"body":"As you draw them into your"},{"speaker":"Brandee Gaar","startTime":758.782,"endTime":761.2620000000001,"body":"Instagram, what you're"},{"speaker":"Brandee Gaar","startTime":761.2620000000001,"endTime":763.742,"body":"doing on Instagram is"},{"speaker":"Brandee Gaar","startTime":761.2620000000001,"endTime":763.742,"body":"you're nurturing them."},{"speaker":"Brandee Gaar","startTime":763.742,"endTime":767.207,"body":"You're helping them to"},{"speaker":"Brandee Gaar","startTime":763.742,"endTime":767.207,"body":"know, like, and trust you."},{"speaker":"Brandee Gaar","startTime":767.207,"endTime":770.167,"body":"You're helping them to enter"},{"speaker":"Brandee Gaar","startTime":767.207,"endTime":770.167,"body":"into a conversation with you."},{"speaker":"Brandee Gaar","startTime":770.167,"endTime":772.827,"body":"This is your most"},{"speaker":"Brandee Gaar","startTime":770.167,"endTime":772.827,"body":"intimate type of content."},{"speaker":"Brandee Gaar","startTime":773.302,"endTime":775.862,"body":"So when you're thinking about"},{"speaker":"Brandee Gaar","startTime":773.302,"endTime":775.862,"body":"what kind of content you post"},{"speaker":"Brandee Gaar","startTime":775.862,"endTime":778.502,"body":"on each of these 3 platforms,"},{"speaker":"Brandee Gaar","startTime":775.862,"endTime":778.502,"body":"I really want you to think"},{"speaker":"Brandee Gaar","startTime":778.502,"endTime":782.84,"body":"about the end user who's"},{"speaker":"Brandee Gaar","startTime":778.502,"endTime":782.84,"body":"this content from you, right?"},{"speaker":"Brandee Gaar","startTime":783.14,"endTime":786.2,"body":"So think about it almost just"},{"speaker":"Brandee Gaar","startTime":783.14,"endTime":786.2,"body":"like the clients that you have."},{"speaker":"Brandee Gaar","startTime":786.26,"endTime":788.875,"body":"If somebody sits down in"},{"speaker":"Brandee Gaar","startTime":786.26,"endTime":788.875,"body":"front of you for a consult and"},{"speaker":"Brandee Gaar","startTime":788.875,"endTime":793.275,"body":"they've never seen your pricing,"},{"speaker":"Brandee Gaar","startTime":788.875,"endTime":793.275,"body":"they've may maybe peeked at your"},{"speaker":"Brandee Gaar","startTime":793.275,"endTime":794.77,"body":"website, but that's about it."},{"speaker":"Brandee Gaar","startTime":795.09,"endTime":796.53,"body":"They don't know much about you."},{"speaker":"Brandee Gaar","startTime":796.53,"endTime":799.25,"body":"That's a super cold lead."},{"speaker":"Brandee Gaar","startTime":799.25,"endTime":799.57,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":799.57,"endTime":801.17,"body":"Like, you're sitting down"},{"speaker":"Brandee Gaar","startTime":799.57,"endTime":801.17,"body":"to a consult with them, and"},{"speaker":"Brandee Gaar","startTime":801.17,"endTime":803.25,"body":"you're kinda like, I don't even"},{"speaker":"Brandee Gaar","startTime":801.17,"endTime":803.25,"body":"know how you got here because"},{"speaker":"Brandee Gaar","startTime":803.25,"endTime":804.925,"body":"you're a super cold lead."},{"speaker":"Brandee Gaar","startTime":804.925,"endTime":805.425,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":806.045,"endTime":808.365,"body":"But that is what you're"},{"speaker":"Brandee Gaar","startTime":806.045,"endTime":808.365,"body":"looking at when you're"},{"speaker":"Brandee Gaar","startTime":808.365,"endTime":810.845,"body":"thinking about what would"},{"speaker":"Brandee Gaar","startTime":808.365,"endTime":810.845,"body":"you say to that client?"},{"speaker":"Brandee Gaar","startTime":810.845,"endTime":811.885,"body":"What would you say to them?"},{"speaker":"Brandee Gaar","startTime":811.885,"endTime":815.37,"body":"You have to start with, like,"},{"speaker":"Brandee Gaar","startTime":811.885,"endTime":815.37,"body":"who you are, why you do what"},{"speaker":"Brandee Gaar","startTime":815.37,"endTime":819.53,"body":"you do, why your experience is"},{"speaker":"Brandee Gaar","startTime":815.37,"endTime":819.53,"body":"unique, the way that you work."},{"speaker":"Brandee Gaar","startTime":819.53,"endTime":821.53,"body":"Um, you have to"},{"speaker":"Brandee Gaar","startTime":819.53,"endTime":821.53,"body":"really sell them."},{"speaker":"Brandee Gaar","startTime":821.53,"endTime":822.03,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":822.355,"endTime":824.4350000000001,"body":"So that's the kind of content"},{"speaker":"Brandee Gaar","startTime":822.355,"endTime":824.4350000000001,"body":"that you're making for"},{"speaker":"Brandee Gaar","startTime":824.4350000000001,"endTime":828.4350000000001,"body":"Pinterest and TikTok is that"},{"speaker":"Brandee Gaar","startTime":824.4350000000001,"endTime":828.4350000000001,"body":"really cold, they don't know"},{"speaker":"Brandee Gaar","startTime":828.4350000000001,"endTime":829.635,"body":"you yet type of content."},{"speaker":"Brandee Gaar","startTime":829.635,"endTime":831.92,"body":"You're reaching out to new"},{"speaker":"Brandee Gaar","startTime":829.635,"endTime":831.92,"body":"people, and you're sharing"},{"speaker":"Brandee Gaar","startTime":831.92,"endTime":835.6800000000001,"body":"more about what the experience"},{"speaker":"Brandee Gaar","startTime":831.92,"endTime":835.6800000000001,"body":"is to work with you and why"},{"speaker":"Brandee Gaar","startTime":835.6800000000001,"endTime":837.38,"body":"you're the best at what you do."},{"speaker":"Brandee Gaar","startTime":837.84,"endTime":841.389,"body":"On Instagram, by the point they"},{"speaker":"Brandee Gaar","startTime":837.84,"endTime":841.389,"body":"get to your Instagram, 9 times"},{"speaker":"Brandee Gaar","startTime":841.389,"endTime":843.729,"body":"out of 10, they've already"},{"speaker":"Brandee Gaar","startTime":841.389,"endTime":843.729,"body":"binged some of your content."},{"speaker":"Brandee Gaar","startTime":844.189,"endTime":846.429,"body":"They've gotten to know,"},{"speaker":"Brandee Gaar","startTime":844.189,"endTime":846.429,"body":"like, and trust you"},{"speaker":"Brandee Gaar","startTime":846.429,"endTime":847.729,"body":"through your story content."},{"speaker":"Brandee Gaar","startTime":847.934,"endTime":850.994,"body":"This is where you're talking"},{"speaker":"Brandee Gaar","startTime":847.934,"endTime":850.994,"body":"more to, like, your warm leads."},{"speaker":"Brandee Gaar","startTime":851.214,"endTime":853.294,"body":"They already know a"},{"speaker":"Brandee Gaar","startTime":851.214,"endTime":853.294,"body":"little bit about you."},{"speaker":"Brandee Gaar","startTime":853.294,"endTime":855.594,"body":"They might even know"},{"speaker":"Brandee Gaar","startTime":853.294,"endTime":855.594,"body":"your pricing already."},{"speaker":"Brandee Gaar","startTime":855.6850000000001,"endTime":857.925,"body":"So what you're trying to do"},{"speaker":"Brandee Gaar","startTime":855.6850000000001,"endTime":857.925,"body":"here is you're trying to help"},{"speaker":"Brandee Gaar","startTime":857.925,"endTime":860.905,"body":"just lead them to that next"},{"speaker":"Brandee Gaar","startTime":857.925,"endTime":860.905,"body":"step in the buying journey."},{"speaker":"Brandee Gaar","startTime":861.02,"endTime":861.26,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":861.26,"endTime":864.14,"body":"This is again why ManyChat"},{"speaker":"Brandee Gaar","startTime":861.26,"endTime":864.14,"body":"is so important because"},{"speaker":"Brandee Gaar","startTime":864.14,"endTime":867.5,"body":"when they're ready to start"},{"speaker":"Brandee Gaar","startTime":864.14,"endTime":867.5,"body":"a conversation with you on"},{"speaker":"Brandee Gaar","startTime":867.5,"endTime":870.325,"body":"Instagram, you want to be able"},{"speaker":"Brandee Gaar","startTime":867.5,"endTime":870.325,"body":"to feed them the information"},{"speaker":"Brandee Gaar","startTime":870.325,"endTime":872.025,"body":"they're looking for right away."},{"speaker":"Brandee Gaar","startTime":872.485,"endTime":874.085,"body":"So that's how you're"},{"speaker":"Brandee Gaar","startTime":872.485,"endTime":874.085,"body":"really thinking about"},{"speaker":"Brandee Gaar","startTime":874.085,"endTime":874.905,"body":"these 3 platforms."},{"speaker":"Brandee Gaar","startTime":874.965,"endTime":878.75,"body":"I'm creating outreach content"},{"speaker":"Brandee Gaar","startTime":874.965,"endTime":878.75,"body":"for Pinterest and TikTok, and"},{"speaker":"Brandee Gaar","startTime":878.75,"endTime":882.19,"body":"then I'm creating nurturing"},{"speaker":"Brandee Gaar","startTime":878.75,"endTime":882.19,"body":"content leading to a sale"},{"speaker":"Brandee Gaar","startTime":882.19,"endTime":884.11,"body":"decision for Instagram."},{"speaker":"Brandee Gaar","startTime":884.11,"endTime":884.432,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":884.432,"endTime":885.895,"body":"don't want you to overthink it."},{"speaker":"Brandee Gaar","startTime":885.895,"endTime":888.36,"body":"if somebody was just sitting"},{"speaker":"Brandee Gaar","startTime":885.895,"endTime":888.36,"body":"right in front of you,"},{"speaker":"Brandee Gaar","startTime":888.44,"endTime":890.44,"body":"right in front of you at a"},{"speaker":"Brandee Gaar","startTime":888.44,"endTime":890.44,"body":"consult, what would you say"},{"speaker":"Brandee Gaar","startTime":890.44,"endTime":893.64,"body":"to them depending on which"},{"speaker":"Brandee Gaar","startTime":890.44,"endTime":893.64,"body":"type of a lead that they are?"},{"speaker":"Brandee Gaar","startTime":893.64,"endTime":896.505,"body":"it makes it really, really"},{"speaker":"Brandee Gaar","startTime":893.64,"endTime":896.505,"body":"so much easier to create"},{"speaker":"Brandee Gaar","startTime":896.505,"endTime":898.445,"body":"the content when you think"},{"speaker":"Brandee Gaar","startTime":896.505,"endTime":898.445,"body":"of it through those lenses."},{"speaker":"Brandee Gaar","startTime":898.768,"endTime":901.668,"body":"The next thing that's gonna"},{"speaker":"Brandee Gaar","startTime":898.768,"endTime":901.668,"body":"be helpful for you in creating"},{"speaker":"Brandee Gaar","startTime":901.7280000000001,"endTime":904.628,"body":"all of this content is to"},{"speaker":"Brandee Gaar","startTime":901.7280000000001,"endTime":904.628,"body":"have a marketing strategy"},{"speaker":"Brandee Gaar","startTime":904.723,"endTime":906.423,"body":"and this is number 6."},{"speaker":"Brandee Gaar","startTime":906.643,"endTime":909.783,"body":"So number 6 is to have an"},{"speaker":"Brandee Gaar","startTime":906.643,"endTime":909.783,"body":"overall marketing strategy."},{"speaker":"Brandee Gaar","startTime":910.243,"endTime":914.183,"body":"I don't know about you guys, but"},{"speaker":"Brandee Gaar","startTime":910.243,"endTime":914.183,"body":"there is nothing more painful"},{"speaker":"Brandee Gaar","startTime":914.458,"endTime":919.578,"body":"in my entrepreneurial life than"},{"speaker":"Brandee Gaar","startTime":914.458,"endTime":919.578,"body":"sitting down to my computer and"},{"speaker":"Brandee Gaar","startTime":919.578,"endTime":922.763,"body":"knowing I have to create content"},{"speaker":"Brandee Gaar","startTime":919.578,"endTime":922.763,"body":"that day and having absolutely"},{"speaker":"Brandee Gaar","startTime":922.763,"endTime":923.963,"body":"no idea what I'm gonna create."},{"speaker":"Brandee Gaar","startTime":923.963,"endTime":925.823,"body":"Like, it feels so debilitating."},{"speaker":"Brandee Gaar","startTime":925.963,"endTime":926.203,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":926.203,"endTime":929.003,"body":"You're just staring at a"},{"speaker":"Brandee Gaar","startTime":926.203,"endTime":929.003,"body":"screen and you're like, I know"},{"speaker":"Brandee Gaar","startTime":929.003,"endTime":932.238,"body":"I have to create something"},{"speaker":"Brandee Gaar","startTime":929.003,"endTime":932.238,"body":"today and I have absolutely no"},{"speaker":"Brandee Gaar","startTime":932.238,"endTime":934.318,"body":"idea what I'm supposed to say."},{"speaker":"Brandee Gaar","startTime":934.318,"endTime":934.798,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":934.798,"endTime":937.3580000000001,"body":"And so then you end up just"},{"speaker":"Brandee Gaar","startTime":934.798,"endTime":937.3580000000001,"body":"throwing up kind of a piece"},{"speaker":"Brandee Gaar","startTime":937.3580000000001,"endTime":939.943,"body":"of junk because you're like,"},{"speaker":"Brandee Gaar","startTime":937.3580000000001,"endTime":939.943,"body":"Brandee told me I have to post"},{"speaker":"Brandee Gaar","startTime":939.943,"endTime":942.503,"body":"3 times a week, so I'm just"},{"speaker":"Brandee Gaar","startTime":939.943,"endTime":942.503,"body":"gonna post it, and then I don't"},{"speaker":"Brandee Gaar","startTime":942.503,"endTime":943.803,"body":"wanna think about it again."},{"speaker":"Brandee Gaar","startTime":943.943,"endTime":946.1030000000001,"body":"The problem with that"},{"speaker":"Brandee Gaar","startTime":943.943,"endTime":946.1030000000001,"body":"is that that's honestly"},{"speaker":"Brandee Gaar","startTime":946.1030000000001,"endTime":946.9830000000001,"body":"just a waste of time."},{"speaker":"Brandee Gaar","startTime":946.9830000000001,"endTime":948.6030000000001,"body":"It's a waste of"},{"speaker":"Brandee Gaar","startTime":946.9830000000001,"endTime":948.6030000000001,"body":"space and energy."},{"speaker":"Brandee Gaar","startTime":948.818,"endTime":951.538,"body":"And I'd rather you just go do"},{"speaker":"Brandee Gaar","startTime":948.818,"endTime":951.538,"body":"something else in your business"},{"speaker":"Brandee Gaar","startTime":951.538,"endTime":954.198,"body":"that's gonna move the needle if"},{"speaker":"Brandee Gaar","startTime":951.538,"endTime":954.198,"body":"that's how you're gonna do it."},{"speaker":"Brandee Gaar","startTime":954.338,"endTime":956.818,"body":"Instead, what I want you to do"},{"speaker":"Brandee Gaar","startTime":954.338,"endTime":956.818,"body":"is I want you to have a really"},{"speaker":"Brandee Gaar","startTime":956.818,"endTime":960.523,"body":"clear marketing strategy of"},{"speaker":"Brandee Gaar","startTime":956.818,"endTime":960.523,"body":"what you're posting every single"},{"speaker":"Brandee Gaar","startTime":960.523,"endTime":965.003,"body":"week that's actually going to"},{"speaker":"Brandee Gaar","startTime":960.523,"endTime":965.003,"body":"drive a buying decision for"},{"speaker":"Brandee Gaar","startTime":965.003,"endTime":968.598,"body":"your followers, for that engaged"},{"speaker":"Brandee Gaar","startTime":965.003,"endTime":968.598,"body":"lead who's reaching out to you,"},{"speaker":"Brandee Gaar","startTime":968.898,"endTime":972.098,"body":"or for that engaged follower"},{"speaker":"Brandee Gaar","startTime":968.898,"endTime":972.098,"body":"who's kind of like looking at"},{"speaker":"Brandee Gaar","startTime":972.098,"endTime":975.073,"body":"your content, still deciding"},{"speaker":"Brandee Gaar","startTime":972.098,"endTime":975.073,"body":"if they're gonna reach out."},{"speaker":"Brandee Gaar","startTime":975.713,"endTime":978.3530000000001,"body":"This marketing strategy is"},{"speaker":"Brandee Gaar","startTime":975.713,"endTime":978.3530000000001,"body":"gonna make it so that you're"},{"speaker":"Brandee Gaar","startTime":978.3530000000001,"endTime":980.913,"body":"not constantly wondering"},{"speaker":"Brandee Gaar","startTime":978.3530000000001,"endTime":980.913,"body":"what should I be posting,"},{"speaker":"Brandee Gaar","startTime":980.913,"endTime":981.973,"body":"what should I be posting."},{"speaker":"Brandee Gaar","startTime":981.973,"endTime":984.998,"body":"I talk a lot about"},{"speaker":"Brandee Gaar","startTime":981.973,"endTime":984.998,"body":"having anchor content."},{"speaker":"Brandee Gaar","startTime":984.998,"endTime":987.558,"body":"And for a wedding pro, your"},{"speaker":"Brandee Gaar","startTime":984.998,"endTime":987.558,"body":"anchor content is typically"},{"speaker":"Brandee Gaar","startTime":987.558,"endTime":989.738,"body":"gonna be your blog because"},{"speaker":"Brandee Gaar","startTime":987.558,"endTime":989.738,"body":"that's how we're driving"},{"speaker":"Brandee Gaar","startTime":989.798,"endTime":991.338,"body":"traffic back to your website."},{"speaker":"Brandee Gaar","startTime":991.683,"endTime":991.923,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":991.923,"endTime":996.436,"body":"So when you create a blog, a"},{"speaker":"Brandee Gaar","startTime":991.923,"endTime":996.436,"body":"really great juicy blog That's"},{"speaker":"Brandee Gaar","startTime":996.436,"endTime":1000.436,"body":"actually gonna help somebody"},{"speaker":"Brandee Gaar","startTime":996.436,"endTime":1000.436,"body":"in planning their wedding, then"},{"speaker":"Brandee Gaar","startTime":1000.436,"endTime":1003.316,"body":"what I want you to do is I want"},{"speaker":"Brandee Gaar","startTime":1000.436,"endTime":1003.316,"body":"you to share it everywhere and"},{"speaker":"Brandee Gaar","startTime":1003.316,"endTime":1006.421,"body":"I want you to just keep saying"},{"speaker":"Brandee Gaar","startTime":1003.316,"endTime":1006.421,"body":"it over and over and over again"},{"speaker":"Brandee Gaar","startTime":1006.421,"endTime":1007.801,"body":"in all the different ways."},{"speaker":"Brandee Gaar","startTime":1008.261,"endTime":1010.6610000000001,"body":"So what I mean by that is I"},{"speaker":"Brandee Gaar","startTime":1008.261,"endTime":1010.6610000000001,"body":"want you to create 1 anchor"},{"speaker":"Brandee Gaar","startTime":1010.6610000000001,"endTime":1013.476,"body":"piece of content, which is"},{"speaker":"Brandee Gaar","startTime":1010.6610000000001,"endTime":1013.476,"body":"gonna be your blog, and you're"},{"speaker":"Brandee Gaar","startTime":1013.476,"endTime":1017.1560000000001,"body":"gonna create, let's just say,"},{"speaker":"Brandee Gaar","startTime":1013.476,"endTime":1017.1560000000001,"body":"5 must have photos with your"},{"speaker":"Brandee Gaar","startTime":1017.1560000000001,"endTime":1019.416,"body":"bridesmaids for wedding day."},{"speaker":"Brandee Gaar","startTime":1019.476,"endTime":1019.976,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1020.141,"endTime":1022.941,"body":"And then from there, now"},{"speaker":"Brandee Gaar","startTime":1020.141,"endTime":1022.941,"body":"you've created this great blog."},{"speaker":"Brandee Gaar","startTime":1022.941,"endTime":1025.661,"body":"You've talked all about the"},{"speaker":"Brandee Gaar","startTime":1022.941,"endTime":1025.661,"body":"different poses, how you wanna"},{"speaker":"Brandee Gaar","startTime":1025.661,"endTime":1029.606,"body":"get them, maybe even given them"},{"speaker":"Brandee Gaar","startTime":1025.661,"endTime":1029.606,"body":"a free resource in the blog to a"},{"speaker":"Brandee Gaar","startTime":1029.606,"endTime":1032.326,"body":"timeline that they can download"},{"speaker":"Brandee Gaar","startTime":1029.606,"endTime":1032.326,"body":"to help make sure they have"},{"speaker":"Brandee Gaar","startTime":1032.326,"endTime":1033.866,"body":"time to get all of these photos."},{"speaker":"Brandee Gaar","startTime":1034.166,"endTime":1036.326,"body":"And then I want you to"},{"speaker":"Brandee Gaar","startTime":1034.166,"endTime":1036.326,"body":"create reels about it."},{"speaker":"Brandee Gaar","startTime":1036.326,"endTime":1037.926,"body":"I want you to create"},{"speaker":"Brandee Gaar","startTime":1036.326,"endTime":1037.926,"body":"carousel post about it."},{"speaker":"Brandee Gaar","startTime":1037.926,"endTime":1039.828,"body":"I want you to create"},{"speaker":"Brandee Gaar","startTime":1037.926,"endTime":1039.828,"body":"TikToks, Pinterest pins."},{"speaker":"Brandee Gaar","startTime":1039.828,"endTime":1042.894,"body":"All of these things can"},{"speaker":"Brandee Gaar","startTime":1039.828,"endTime":1042.894,"body":"be repurposed on all of"},{"speaker":"Brandee Gaar","startTime":1042.894,"endTime":1043.8139999999999,"body":"the different platforms."},{"speaker":"Brandee Gaar","startTime":1043.8139999999999,"endTime":1047.186,"body":"But without a strategy to"},{"speaker":"Brandee Gaar","startTime":1043.8139999999999,"endTime":1047.186,"body":"begin with, you don't even know"},{"speaker":"Brandee Gaar","startTime":1047.186,"endTime":1049.566,"body":"what to say every single day."},{"speaker":"Brandee Gaar","startTime":1050.0259999999998,"endTime":1053.066,"body":"Having that anchor content"},{"speaker":"Brandee Gaar","startTime":1050.0259999999998,"endTime":1053.066,"body":"is gonna give you so much"},{"speaker":"Brandee Gaar","startTime":1053.066,"endTime":1056.0259999999998,"body":"to work with because you can"},{"speaker":"Brandee Gaar","startTime":1053.066,"endTime":1056.0259999999998,"body":"say, here's 1 pose, right,"},{"speaker":"Brandee Gaar","startTime":1056.0259999999998,"endTime":1056.826,"body":"that I want you to get."},{"speaker":"Brandee Gaar","startTime":1056.826,"endTime":1059.231,"body":"You can talk about how to"},{"speaker":"Brandee Gaar","startTime":1056.826,"endTime":1059.231,"body":"create a timeline to make sure"},{"speaker":"Brandee Gaar","startTime":1059.231,"endTime":1060.451,"body":"that you can get those photos."},{"speaker":"Brandee Gaar","startTime":1060.591,"endTime":1063.551,"body":"You can talk about, um,"},{"speaker":"Brandee Gaar","startTime":1060.591,"endTime":1063.551,"body":"different robes or different"},{"speaker":"Brandee Gaar","startTime":1063.551,"endTime":1065.8709999999999,"body":"settings that you might"},{"speaker":"Brandee Gaar","startTime":1063.551,"endTime":1065.8709999999999,"body":"wanna be in to make sure that"},{"speaker":"Brandee Gaar","startTime":1065.8709999999999,"endTime":1066.911,"body":"you get those great photos."},{"speaker":"Brandee Gaar","startTime":1066.911,"endTime":1069.936,"body":"These are all different things"},{"speaker":"Brandee Gaar","startTime":1066.911,"endTime":1069.936,"body":"that you can talk about in"},{"speaker":"Brandee Gaar","startTime":1069.936,"endTime":1073.856,"body":"different posts to drive"},{"speaker":"Brandee Gaar","startTime":1069.936,"endTime":1073.856,"body":"them back to this 1 blog."},{"speaker":"Brandee Gaar","startTime":1073.856,"endTime":1075.856,"body":"So this 1 blog is"},{"speaker":"Brandee Gaar","startTime":1073.856,"endTime":1075.856,"body":"actually creating so"},{"speaker":"Brandee Gaar","startTime":1075.856,"endTime":1077.076,"body":"much content for you."},{"speaker":"Brandee Gaar","startTime":1077.361,"endTime":1080.161,"body":"And if you wanna understand a"},{"speaker":"Brandee Gaar","startTime":1077.361,"endTime":1080.161,"body":"little bit more about how we"},{"speaker":"Brandee Gaar","startTime":1080.161,"endTime":1083.761,"body":"use anchor content and what"},{"speaker":"Brandee Gaar","startTime":1080.161,"endTime":1083.761,"body":"kind of post you should be"},{"speaker":"Brandee Gaar","startTime":1083.761,"endTime":1086.876,"body":"making to drive these buying"},{"speaker":"Brandee Gaar","startTime":1083.761,"endTime":1086.876,"body":"decisions and drive traffic"},{"speaker":"Brandee Gaar","startTime":1086.876,"endTime":1090.956,"body":"back to your website, that's"},{"speaker":"Brandee Gaar","startTime":1086.876,"endTime":1090.956,"body":"exactly what Social 3 6 5 is."},{"speaker":"Brandee Gaar","startTime":1090.956,"endTime":1094.896,"body":"So Social 3 6 5 is my tool"},{"speaker":"Brandee Gaar","startTime":1090.956,"endTime":1094.896,"body":"for wedding pros specifically"},{"speaker":"Brandee Gaar","startTime":1095.781,"endTime":1098.741,"body":"that is not only a whole"},{"speaker":"Brandee Gaar","startTime":1095.781,"endTime":1098.741,"body":"year of social media content."},{"speaker":"Brandee Gaar","startTime":1098.741,"endTime":1101.141,"body":"So it gives you prompts"},{"speaker":"Brandee Gaar","startTime":1098.741,"endTime":1101.141,"body":"for reels, carousel posts,"},{"speaker":"Brandee Gaar","startTime":1101.141,"endTime":1105.246,"body":"story posts, and blogs"},{"speaker":"Brandee Gaar","startTime":1101.141,"endTime":1105.246,"body":"every single week, so I give"},{"speaker":"Brandee Gaar","startTime":1105.246,"endTime":1106.656,"body":"you all of that within it."},{"speaker":"Brandee Gaar","startTime":1106.656,"endTime":1108.676,"body":"It's also a video training."},{"speaker":"Brandee Gaar","startTime":1108.736,"endTime":1111.531,"body":"I have a Many chat tutorial"},{"speaker":"Brandee Gaar","startTime":1108.736,"endTime":1111.531,"body":"in there step by step."},{"speaker":"Brandee Gaar","startTime":1111.531,"endTime":1115.131,"body":"I have a how to use chat"},{"speaker":"Brandee Gaar","startTime":1111.531,"endTime":1115.131,"body":"GPT tutorial on exactly how"},{"speaker":"Brandee Gaar","startTime":1115.131,"endTime":1118.386,"body":"to show you how to create"},{"speaker":"Brandee Gaar","startTime":1115.131,"endTime":1118.386,"body":"content specifically for"},{"speaker":"Brandee Gaar","startTime":1118.386,"endTime":1119.666,"body":"you every single week."},{"speaker":"Brandee Gaar","startTime":1119.666,"endTime":1122.546,"body":"I have a tutorial on how to"},{"speaker":"Brandee Gaar","startTime":1119.666,"endTime":1122.546,"body":"use anchor content, and how"},{"speaker":"Brandee Gaar","startTime":1122.546,"endTime":1125.186,"body":"to think of anchor content,"},{"speaker":"Brandee Gaar","startTime":1122.546,"endTime":1125.186,"body":"and how to then get it out"},{"speaker":"Brandee Gaar","startTime":1125.186,"endTime":1126.326,"body":"on all of your platforms."},{"speaker":"Brandee Gaar","startTime":1126.551,"endTime":1129.511,"body":"So it's really so much more"},{"speaker":"Brandee Gaar","startTime":1126.551,"endTime":1129.511,"body":"than just a year full of"},{"speaker":"Brandee Gaar","startTime":1129.511,"endTime":1132.676,"body":"social media content, though"},{"speaker":"Brandee Gaar","startTime":1129.511,"endTime":1132.676,"body":"that alone is worth the price."},{"speaker":"Brandee Gaar","startTime":1132.826,"endTime":1135.786,"body":"also a social media strategy"},{"speaker":"Brandee Gaar","startTime":1132.826,"endTime":1135.786,"body":"course that's gonna teach"},{"speaker":"Brandee Gaar","startTime":1135.786,"endTime":1139.0,"body":"you how to use social media"},{"speaker":"Brandee Gaar","startTime":1135.786,"endTime":1139.0,"body":"strategically, and gives"},{"speaker":"Brandee Gaar","startTime":1139.0,"endTime":1141.64,"body":"you all of those prompts so"},{"speaker":"Brandee Gaar","startTime":1139.0,"endTime":1141.64,"body":"that you never have to stare"},{"speaker":"Brandee Gaar","startTime":1141.64,"endTime":1143.08,"body":"at a blank screen again."},{"speaker":"Brandee Gaar","startTime":1143.08,"endTime":1145.64,"body":"So if you're interested"},{"speaker":"Brandee Gaar","startTime":1143.08,"endTime":1145.64,"body":"in grabbing Social 3 65,"},{"speaker":"Brandee Gaar","startTime":1145.64,"endTime":1149.195,"body":"y'all listen, we have had,"},{"speaker":"Brandee Gaar","startTime":1145.64,"endTime":1149.195,"body":"I think, 600 students that"},{"speaker":"Brandee Gaar","startTime":1149.195,"endTime":1150.795,"body":"have bought Social 3 6 5."},{"speaker":"Brandee Gaar","startTime":1150.795,"endTime":1153.085,"body":"It is such a game changer"},{"speaker":"Brandee Gaar","startTime":1150.795,"endTime":1153.085,"body":"in the wedding industry."},{"speaker":"Brandee Gaar","startTime":1153.085,"endTime":1154.845,"body":"you're interested in"},{"speaker":"Brandee Gaar","startTime":1153.085,"endTime":1154.845,"body":"grabbing it, just head"},{"speaker":"Brandee Gaar","startTime":1154.845,"endTime":1155.725,"body":"over to the website."},{"speaker":"Brandee Gaar","startTime":1155.725,"endTime":1157.665,"body":"You can click down in"},{"speaker":"Brandee Gaar","startTime":1155.725,"endTime":1157.665,"body":"the show notes below."},{"speaker":"Brandee Gaar","startTime":1157.725,"endTime":1160.969,"body":"Again, on the website, we've got"},{"speaker":"Brandee Gaar","startTime":1157.725,"endTime":1160.969,"body":"all of these tips for you and"},{"speaker":"Brandee Gaar","startTime":1160.969,"endTime":1163.229,"body":"links to the different things"},{"speaker":"Brandee Gaar","startTime":1160.969,"endTime":1163.229,"body":"that I'm telling you about."},{"speaker":"Brandee Gaar","startTime":1163.29,"endTime":1166.829,"body":"So you can go grab Social"},{"speaker":"Brandee Gaar","startTime":1163.29,"endTime":1166.829,"body":"3 6 5 and make your posting"},{"speaker":"Brandee Gaar","startTime":1166.969,"endTime":1170.615,"body":"journey this year driving"},{"speaker":"Brandee Gaar","startTime":1166.969,"endTime":1170.615,"body":"traffic from Pinterest,"},{"speaker":"Brandee Gaar","startTime":1170.615,"endTime":1174.855,"body":"from TikTok, from Instagram"},{"speaker":"Brandee Gaar","startTime":1170.615,"endTime":1174.855,"body":"all into new sales for you."},{"speaker":"Brandee Gaar","startTime":1175.0910000000001,"endTime":1178.588,"body":"Number 7 is a strong profile."},{"speaker":"Brandee Gaar","startTime":1178.588,"endTime":1183.628,"body":"A strong profile is absolutely"},{"speaker":"Brandee Gaar","startTime":1178.588,"endTime":1183.628,"body":"the cornerstone of your"},{"speaker":"Brandee Gaar","startTime":1183.628,"endTime":1184.848,"body":"organic social media."},{"speaker":"Brandee Gaar","startTime":1185.0430000000001,"endTime":1188.083,"body":"Now I'm gonna use Instagram"},{"speaker":"Brandee Gaar","startTime":1185.0430000000001,"endTime":1188.083,"body":"as the example that I'm"},{"speaker":"Brandee Gaar","startTime":1188.083,"endTime":1190.323,"body":"talking about here, but"},{"speaker":"Brandee Gaar","startTime":1188.083,"endTime":1190.323,"body":"this is gonna go for TikTok"},{"speaker":"Brandee Gaar","startTime":1190.323,"endTime":1191.603,"body":"and Pinterest as well."},{"speaker":"Brandee Gaar","startTime":1191.603,"endTime":1194.568,"body":"Because on all of those"},{"speaker":"Brandee Gaar","startTime":1191.603,"endTime":1194.568,"body":"platforms, when someone lands"},{"speaker":"Brandee Gaar","startTime":1194.568,"endTime":1200.858,"body":"on your profile you have less"},{"speaker":"Brandee Gaar","startTime":1194.568,"endTime":1200.858,"body":"than 3 seconds to grab their"},{"speaker":"Brandee Gaar","startTime":1200.858,"endTime":1202.473,"body":"attention and help them to"},{"speaker":"Brandee Gaar","startTime":1200.858,"endTime":1202.473,"body":"know that you are the wedding"},{"speaker":"Brandee Gaar","startTime":1202.473,"endTime":1207.033,"body":"pro for them, that you are the"},{"speaker":"Brandee Gaar","startTime":1202.473,"endTime":1207.033,"body":"person that serves their need"},{"speaker":"Brandee Gaar","startTime":1207.033,"endTime":1208.713,"body":"and they need to dig more."},{"speaker":"Brandee Gaar","startTime":1208.713,"endTime":1210.206,"body":"They need to click"},{"speaker":"Brandee Gaar","startTime":1208.713,"endTime":1210.206,"body":"your link in bio."},{"speaker":"Brandee Gaar","startTime":1210.206,"endTime":1211.086,"body":"They need to DM you."},{"speaker":"Brandee Gaar","startTime":1211.086,"endTime":1214.046,"body":"Whatever it is that they're"},{"speaker":"Brandee Gaar","startTime":1211.086,"endTime":1214.046,"body":"gonna do, we want them to know"},{"speaker":"Brandee Gaar","startTime":1214.046,"endTime":1217.106,"body":"that within the first 3 seconds"},{"speaker":"Brandee Gaar","startTime":1214.046,"endTime":1217.106,"body":"that they land on your profile."},{"speaker":"Brandee Gaar","startTime":1217.502,"endTime":1221.041,"body":"And having an optimized"},{"speaker":"Brandee Gaar","startTime":1217.502,"endTime":1221.041,"body":"profile is massively,"},{"speaker":"Brandee Gaar","startTime":1221.581,"endTime":1224.902,"body":"massively important for"},{"speaker":"Brandee Gaar","startTime":1221.581,"endTime":1224.902,"body":"driving buying decisions"},{"speaker":"Brandee Gaar","startTime":1225.202,"endTime":1226.581,"body":"from your social media."},{"speaker":"Brandee Gaar","startTime":1226.721,"endTime":1229.762,"body":"So what does an optimized"},{"speaker":"Brandee Gaar","startTime":1226.721,"endTime":1229.762,"body":"profile actually look like?"},{"speaker":"Brandee Gaar","startTime":1229.762,"endTime":1232.956,"body":"An optimized profile is"},{"speaker":"Brandee Gaar","startTime":1229.762,"endTime":1232.956,"body":"gonna have keywords in it."},{"speaker":"Brandee Gaar","startTime":1232.956,"endTime":1235.757,"body":"So your name should"},{"speaker":"Brandee Gaar","startTime":1232.956,"endTime":1235.757,"body":"actually be keywords that"},{"speaker":"Brandee Gaar","startTime":1235.757,"endTime":1236.976,"body":"people are searching for."},{"speaker":"Brandee Gaar","startTime":1237.037,"endTime":1240.138,"body":"So you wanna think about"},{"speaker":"Brandee Gaar","startTime":1237.037,"endTime":1240.138,"body":"Orlando wedding planner, Saint"},{"speaker":"Brandee Gaar","startTime":1240.138,"endTime":1243.791,"body":"Augustine wedding photographer,"},{"speaker":"Brandee Gaar","startTime":1240.138,"endTime":1243.791,"body":"Detroit wedding florist."},{"speaker":"Brandee Gaar","startTime":1243.851,"endTime":1244.351,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1244.652,"endTime":1247.532,"body":"You also wanna be really,"},{"speaker":"Brandee Gaar","startTime":1244.652,"endTime":1247.532,"body":"really careful that you're"},{"speaker":"Brandee Gaar","startTime":1247.532,"endTime":1249.976,"body":"using words that they're"},{"speaker":"Brandee Gaar","startTime":1247.532,"endTime":1249.976,"body":"actually searching for."},{"speaker":"Brandee Gaar","startTime":1254.396,"endTime":1254.876,"body":"Great."},{"speaker":"Brandee Gaar","startTime":1254.876,"endTime":1256.257,"body":"That's wonderful."},{"speaker":"Brandee Gaar","startTime":1256.631,"endTime":1259.451,"body":"However, most people are not"},{"speaker":"Brandee Gaar","startTime":1256.631,"endTime":1259.451,"body":"searching for wedding designer."},{"speaker":"Brandee Gaar","startTime":1259.511,"endTime":1261.671,"body":"They're searching for wedding"},{"speaker":"Brandee Gaar","startTime":1259.511,"endTime":1261.671,"body":"planner or wedding coordinator."},{"speaker":"Brandee Gaar","startTime":1261.671,"endTime":1262.151,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1262.151,"endTime":1264.0910000000001,"body":"You also wanna think about"},{"speaker":"Brandee Gaar","startTime":1262.151,"endTime":1264.0910000000001,"body":"this with entertainers."},{"speaker":"Brandee Gaar","startTime":1264.356,"endTime":1267.476,"body":"So most people are searching"},{"speaker":"Brandee Gaar","startTime":1264.356,"endTime":1267.476,"body":"wedding DJ or wedding band."},{"speaker":"Brandee Gaar","startTime":1267.476,"endTime":1269.416,"body":"They're not searching"},{"speaker":"Brandee Gaar","startTime":1267.476,"endTime":1269.416,"body":"wedding entertainer."},{"speaker":"Brandee Gaar","startTime":1269.956,"endTime":1272.836,"body":"And so you wanna be really,"},{"speaker":"Brandee Gaar","startTime":1269.956,"endTime":1272.836,"body":"really careful with the words"},{"speaker":"Brandee Gaar","startTime":1272.836,"endTime":1273.871,"body":"that you're using there."},{"speaker":"Brandee Gaar","startTime":1273.871,"endTime":1274.111,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":1274.111,"endTime":1275.491,"body":"So you wanna use keywords."},{"speaker":"Brandee Gaar","startTime":1275.552,"endTime":1277.951,"body":"You wanna tell people"},{"speaker":"Brandee Gaar","startTime":1275.552,"endTime":1277.951,"body":"where you do what you do."},{"speaker":"Brandee Gaar","startTime":1277.951,"endTime":1279.412,"body":"So where are you based out of?"},{"speaker":"Brandee Gaar","startTime":1279.471,"endTime":1282.292,"body":"Even if you're a fully"},{"speaker":"Brandee Gaar","startTime":1279.471,"endTime":1282.292,"body":"destination wedding pro,"},{"speaker":"Brandee Gaar","startTime":1282.406,"endTime":1283.366,"body":"where are you based out of?"},{"speaker":"Brandee Gaar","startTime":1283.366,"endTime":1284.906,"body":"Where do you travel the most?"},{"speaker":"Brandee Gaar","startTime":1285.046,"endTime":1287.046,"body":"Where do you like"},{"speaker":"Brandee Gaar","startTime":1285.046,"endTime":1287.046,"body":"to go the most?"},{"speaker":"Brandee Gaar","startTime":1287.046,"endTime":1288.566,"body":"Where do you service most often?"},{"speaker":"Brandee Gaar","startTime":1288.566,"endTime":1288.806,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1288.806,"endTime":1291.471,"body":"So you wanna have where"},{"speaker":"Brandee Gaar","startTime":1288.806,"endTime":1291.471,"body":"you do what you do, and you"},{"speaker":"Brandee Gaar","startTime":1291.471,"endTime":1293.971,"body":"wanna say who you do it for."},{"speaker":"Brandee Gaar","startTime":1294.512,"endTime":1295.711,"body":"Who is your client?"},{"speaker":"Brandee Gaar","startTime":1295.711,"endTime":1296.772,"body":"Who do you serve?"},{"speaker":"Brandee Gaar","startTime":1296.912,"endTime":1298.211,"body":"What makes you unique?"},{"speaker":"Brandee Gaar","startTime":1298.296,"endTime":1301.656,"body":"When you say things like"},{"speaker":"Brandee Gaar","startTime":1298.296,"endTime":1301.656,"body":"now booking 20 24 and 20"},{"speaker":"Brandee Gaar","startTime":1301.656,"endTime":1305.481,"body":"25, or we create memories"},{"speaker":"Brandee Gaar","startTime":1301.656,"endTime":1305.481,"body":"that last a lifetime."},{"speaker":"Brandee Gaar","startTime":1305.861,"endTime":1306.581,"body":"No kidding."},{"speaker":"Brandee Gaar","startTime":1306.581,"endTime":1306.901,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1306.901,"endTime":1307.781,"body":"Like, no kidding."},{"speaker":"Brandee Gaar","startTime":1307.781,"endTime":1309.726,"body":"So does every other wedding pro."},{"speaker":"Brandee Gaar","startTime":1309.803,"endTime":1311.103,"body":"You want to be unique."},{"speaker":"Brandee Gaar","startTime":1311.323,"endTime":1313.743,"body":"Who do you serve?"},{"speaker":"Brandee Gaar","startTime":1313.883,"endTime":1316.223,"body":"Who is your ideal client?"},{"speaker":"Brandee Gaar","startTime":1316.578,"endTime":1322.578,"body":"What at the crux of who they are"},{"speaker":"Brandee Gaar","startTime":1316.578,"endTime":1322.578,"body":"is what makes them who they are."},{"speaker":"Brandee Gaar","startTime":1322.578,"endTime":1323.015,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1323.111,"endTime":1325.611,"body":"I really, really want"},{"speaker":"Brandee Gaar","startTime":1323.111,"endTime":1325.611,"body":"you to think about"},{"speaker":"Brandee Gaar","startTime":1326.151,"endTime":1327.271,"body":"your most ideal client."},{"speaker":"Brandee Gaar","startTime":1327.271,"endTime":1328.871,"body":"And I don't want you to"},{"speaker":"Brandee Gaar","startTime":1327.271,"endTime":1328.871,"body":"think about it in terms"},{"speaker":"Brandee Gaar","startTime":1328.871,"endTime":1331.946,"body":"of, like, Susie's 34 and"},{"speaker":"Brandee Gaar","startTime":1328.871,"endTime":1331.946,"body":"she drinks a caramel latte."},{"speaker":"Brandee Gaar","startTime":1332.006,"endTime":1332.246,"body":"No."},{"speaker":"Brandee Gaar","startTime":1332.246,"endTime":1333.366,"body":"We're not thinking about that."},{"speaker":"Brandee Gaar","startTime":1333.366,"endTime":1333.766,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1333.766,"endTime":1336.026,"body":"We're thinking about what"},{"speaker":"Brandee Gaar","startTime":1333.766,"endTime":1336.026,"body":"do they do for their career?"},{"speaker":"Brandee Gaar","startTime":1336.246,"endTime":1338.026,"body":"What are their"},{"speaker":"Brandee Gaar","startTime":1336.246,"endTime":1338.026,"body":"biggest pain points?"},{"speaker":"Brandee Gaar","startTime":1338.086,"endTime":1341.772,"body":"If they have busy careers, time"},{"speaker":"Brandee Gaar","startTime":1338.086,"endTime":1341.772,"body":"would be a major pain point."},{"speaker":"Brandee Gaar","startTime":1341.831,"endTime":1344.871,"body":"If they are more of a DIY"},{"speaker":"Brandee Gaar","startTime":1341.831,"endTime":1344.871,"body":"couple, budget might be"},{"speaker":"Brandee Gaar","startTime":1344.871,"endTime":1346.0910000000001,"body":"more of their pain point."},{"speaker":"Brandee Gaar","startTime":1346.231,"endTime":1346.711,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1346.711,"endTime":1350.443,"body":"Not having enough time would be"},{"speaker":"Brandee Gaar","startTime":1346.711,"endTime":1350.443,"body":"a major pain point for people."},{"speaker":"Brandee Gaar","startTime":1350.493,"endTime":1351.933,"body":"not living in state."},{"speaker":"Brandee Gaar","startTime":1351.933,"endTime":1354.833,"body":"So if you are a destination"},{"speaker":"Brandee Gaar","startTime":1351.933,"endTime":1354.833,"body":"wedding planner, destination"},{"speaker":"Brandee Gaar","startTime":1354.893,"endTime":1357.898,"body":"photographer, proving your"},{"speaker":"Brandee Gaar","startTime":1354.893,"endTime":1357.898,"body":"expertise and helping them"},{"speaker":"Brandee Gaar","startTime":1357.898,"endTime":1360.458,"body":"know that you're gonna guide"},{"speaker":"Brandee Gaar","startTime":1357.898,"endTime":1360.458,"body":"them along the way because"},{"speaker":"Brandee Gaar","startTime":1360.458,"endTime":1361.338,"body":"they don't live there."},{"speaker":"Brandee Gaar","startTime":1361.338,"endTime":1363.818,"body":"So they're gonna be a little bit"},{"speaker":"Brandee Gaar","startTime":1361.338,"endTime":1363.818,"body":"overwhelmed by those decisions."},{"speaker":"Brandee Gaar","startTime":1363.818,"endTime":1364.318,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1364.378,"endTime":1366.523,"body":"These are all things"},{"speaker":"Brandee Gaar","startTime":1364.378,"endTime":1366.523,"body":"that are so important"},{"speaker":"Brandee Gaar","startTime":1366.523,"endTime":1367.983,"body":"for an optimized profile."},{"speaker":"Brandee Gaar","startTime":1368.363,"endTime":1371.263,"body":"And if you need help, I"},{"speaker":"Brandee Gaar","startTime":1368.363,"endTime":1371.263,"body":"have a step by step guide."},{"speaker":"Brandee Gaar","startTime":1371.323,"endTime":1372.898,"body":"You can grab it"},{"speaker":"Brandee Gaar","startTime":1371.323,"endTime":1372.898,"body":"completely for free."},{"speaker":"Brandee Gaar","startTime":1372.898,"endTime":1375.218,"body":"It's called makeover my"},{"speaker":"Brandee Gaar","startTime":1372.898,"endTime":1375.218,"body":"Instagram profile, and then you"},{"speaker":"Brandee Gaar","startTime":1375.218,"endTime":1378.278,"body":"can also use that same technique"},{"speaker":"Brandee Gaar","startTime":1375.218,"endTime":1378.278,"body":"for TikTok and for Pinterest."},{"speaker":"Brandee Gaar","startTime":1378.658,"endTime":1380.258,"body":"But what I want you"},{"speaker":"Brandee Gaar","startTime":1378.658,"endTime":1380.258,"body":"to do is I want you to"},{"speaker":"Brandee Gaar","startTime":1380.258,"endTime":1381.958,"body":"grab that free guide."},{"speaker":"Brandee Gaar","startTime":1382.073,"endTime":1385.353,"body":"It's a whole workbook on"},{"speaker":"Brandee Gaar","startTime":1382.073,"endTime":1385.353,"body":"exactly how to make over your"},{"speaker":"Brandee Gaar","startTime":1385.353,"endTime":1388.953,"body":"profile so that you're driving"},{"speaker":"Brandee Gaar","startTime":1385.353,"endTime":1388.953,"body":"sales from your profile."},{"speaker":"Brandee Gaar","startTime":1388.953,"endTime":1392.288,"body":"You're capturing those eyes"},{"speaker":"Brandee Gaar","startTime":1388.953,"endTime":1392.288,"body":"in that first 3 seconds"},{"speaker":"Brandee Gaar","startTime":1392.288,"endTime":1393.251,"body":"that they land there."},{"speaker":"Brandee Gaar","startTime":1393.251,"endTime":1394.231,"body":"Drop down in the show notes."},{"speaker":"Brandee Gaar","startTime":1394.231,"endTime":1395.111,"body":"Go over to the website."},{"speaker":"Brandee Gaar","startTime":1395.111,"endTime":1395.751,"body":"Totally free."},{"speaker":"Brandee Gaar","startTime":1395.751,"endTime":1398.491,"body":"Click the link and grab"},{"speaker":"Brandee Gaar","startTime":1395.751,"endTime":1398.491,"body":"the make over my Instagram"},{"speaker":"Brandee Gaar","startTime":1398.551,"endTime":1402.186,"body":"profile freebie, and then"},{"speaker":"Brandee Gaar","startTime":1398.551,"endTime":1402.186,"body":"use that same tactic for"},{"speaker":"Brandee Gaar","startTime":1402.186,"endTime":1403.806,"body":"TikTok and for Pinterest."},{"speaker":"Brandee Gaar","startTime":1403.806,"endTime":1404.206,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1404.206,"endTime":1407.403,"body":"Number 8 kind of goes along with"},{"speaker":"Brandee Gaar","startTime":1404.206,"endTime":1407.403,"body":"that 1,  that's about having"},{"speaker":"Brandee Gaar","startTime":1407.403,"endTime":1409.823,"body":"a fully optimized link in bio."},{"speaker":"Brandee Gaar","startTime":1410.0430000000001,"endTime":1412.443,"body":"I'm not gonna spend an"},{"speaker":"Brandee Gaar","startTime":1410.0430000000001,"endTime":1412.443,"body":"incredible amount of time here"},{"speaker":"Brandee Gaar","startTime":1412.443,"endTime":1415.878,"body":"because, again, I go into how"},{"speaker":"Brandee Gaar","startTime":1412.443,"endTime":1415.878,"body":"to optimize your link in bio"},{"speaker":"Brandee Gaar","startTime":1415.878,"endTime":1418.778,"body":"in that free guide that I just"},{"speaker":"Brandee Gaar","startTime":1415.878,"endTime":1418.778,"body":"told you about in number 7."},{"speaker":"Brandee Gaar","startTime":1419.158,"endTime":1421.158,"body":"But what I do want you to"},{"speaker":"Brandee Gaar","startTime":1419.158,"endTime":1421.158,"body":"know about this 1, this"},{"speaker":"Brandee Gaar","startTime":1421.158,"endTime":1422.598,"body":"is the number 1 thing."},{"speaker":"Brandee Gaar","startTime":1422.598,"endTime":1426.5430000000001,"body":"Y'all, if you ever DM me on"},{"speaker":"Brandee Gaar","startTime":1422.598,"endTime":1426.5430000000001,"body":"Instagram, the first thing I do"},{"speaker":"Brandee Gaar","startTime":1426.5430000000001,"endTime":1429.21,"body":"is I go to your profile usually,"},{"speaker":"Brandee Gaar","startTime":1426.5430000000001,"endTime":1429.21,"body":"I'm trying to figure out what"},{"speaker":"Brandee Gaar","startTime":1429.21,"endTime":1432.275,"body":"your name is because your"},{"speaker":"Brandee Gaar","startTime":1429.21,"endTime":1432.275,"body":"Instagram is your business name."},{"speaker":"Brandee Gaar","startTime":1432.275,"endTime":1435.235,"body":"So I go to your profile to"},{"speaker":"Brandee Gaar","startTime":1432.275,"endTime":1435.235,"body":"see what your name is so that"},{"speaker":"Brandee Gaar","startTime":1435.235,"endTime":1436.355,"body":"I can address you correctly."},{"speaker":"Brandee Gaar","startTime":1436.355,"endTime":1438.595,"body":"But I'm also just kind of"},{"speaker":"Brandee Gaar","startTime":1436.355,"endTime":1438.595,"body":"looking at your profile,"},{"speaker":"Brandee Gaar","startTime":1438.595,"endTime":1441.46,"body":"and then I click your link"},{"speaker":"Brandee Gaar","startTime":1438.595,"endTime":1441.46,"body":"in bio every single time."},{"speaker":"Brandee Gaar","startTime":1441.46,"endTime":1444.5,"body":"I always click the link in"},{"speaker":"Brandee Gaar","startTime":1441.46,"endTime":1444.5,"body":"bio because I wanna know how"},{"speaker":"Brandee Gaar","startTime":1444.5,"endTime":1447.72,"body":"serious are you about driving"},{"speaker":"Brandee Gaar","startTime":1444.5,"endTime":1447.72,"body":"sales into your business."},{"speaker":"Brandee Gaar","startTime":1448.065,"endTime":1451.425,"body":"If you have a link in bio that"},{"speaker":"Brandee Gaar","startTime":1448.065,"endTime":1451.425,"body":"has 13 different links and"},{"speaker":"Brandee Gaar","startTime":1451.425,"endTime":1454.76,"body":"they link out to The Knot,"},{"speaker":"Brandee Gaar","startTime":1451.425,"endTime":1454.76,"body":"Wedding Wire, Style Me Pretty,"},{"speaker":"Brandee Gaar","startTime":1455.08,"endTime":1457.72,"body":"Green Wedding Shoes, different"},{"speaker":"Brandee Gaar","startTime":1455.08,"endTime":1457.72,"body":"publications that you were in."},{"speaker":"Brandee Gaar","startTime":1457.72,"endTime":1460.68,"body":"And the very last 1 or"},{"speaker":"Brandee Gaar","startTime":1457.72,"endTime":1460.68,"body":"I have to search for the"},{"speaker":"Brandee Gaar","startTime":1460.68,"endTime":1463.715,"body":"1 that says, contact us"},{"speaker":"Brandee Gaar","startTime":1460.68,"endTime":1463.715,"body":"to book a consultation"},{"speaker":"Brandee Gaar","startTime":1463.775,"endTime":1466.735,"body":"or contact us, I'm out."},{"speaker":"Brandee Gaar","startTime":1466.735,"endTime":1467.055,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1467.055,"endTime":1469.615,"body":"Like, I it's the number 1 thing."},{"speaker":"Brandee Gaar","startTime":1469.615,"endTime":1472.97,"body":"I've said this probably"},{"speaker":"Brandee Gaar","startTime":1469.615,"endTime":1472.97,"body":"200 times on this podcast"},{"speaker":"Brandee Gaar","startTime":1473.43,"endTime":1477.27,"body":"since we've had this podcast"},{"speaker":"Brandee Gaar","startTime":1473.43,"endTime":1477.27,"body":"is the very first link in"},{"speaker":"Brandee Gaar","startTime":1477.27,"endTime":1479.585,"body":"your link in bio should"},{"speaker":"Brandee Gaar","startTime":1477.27,"endTime":1479.585,"body":"be how to work with us."},{"speaker":"Brandee Gaar","startTime":1480.145,"endTime":1483.825,"body":"Book a consult, contact us,"},{"speaker":"Brandee Gaar","startTime":1480.145,"endTime":1483.825,"body":"discover more, whatever you"},{"speaker":"Brandee Gaar","startTime":1483.825,"endTime":1487.585,"body":"wanna call it, but it needs"},{"speaker":"Brandee Gaar","startTime":1483.825,"endTime":1487.585,"body":"to lead to a way to book a"},{"speaker":"Brandee Gaar","startTime":1487.585,"endTime":1489.18,"body":"consultation with you, period."},{"speaker":"Brandee Gaar","startTime":1489.18,"endTime":1490.0,"body":"Hard stop."},{"speaker":"Brandee Gaar","startTime":1490.6200000000001,"endTime":1493.34,"body":"That is the number 1 thing I"},{"speaker":"Brandee Gaar","startTime":1490.6200000000001,"endTime":1493.34,"body":"want you to know about having"},{"speaker":"Brandee Gaar","startTime":1493.34,"endTime":1494.8,"body":"an optimized link in bio."},{"speaker":"Brandee Gaar","startTime":1494.86,"endTime":1496.6200000000001,"body":"All of the rest of the things"},{"speaker":"Brandee Gaar","startTime":1494.86,"endTime":1496.6200000000001,"body":"I'm gonna tell you about"},{"speaker":"Brandee Gaar","startTime":1496.6200000000001,"endTime":1498.845,"body":"having an optimized link in"},{"speaker":"Brandee Gaar","startTime":1496.6200000000001,"endTime":1498.845,"body":"bio, you can head over and"},{"speaker":"Brandee Gaar","startTime":1498.845,"endTime":1502.045,"body":"grab that freebie because"},{"speaker":"Brandee Gaar","startTime":1498.845,"endTime":1502.045,"body":"there's so much more to it."},{"speaker":"Brandee Gaar","startTime":1502.045,"endTime":1504.845,"body":"But I want you to go right now"},{"speaker":"Brandee Gaar","startTime":1502.045,"endTime":1504.845,"body":"before before you do anything"},{"speaker":"Brandee Gaar","startTime":1504.845,"endTime":1507.14,"body":"else, I want you to pause this"},{"speaker":"Brandee Gaar","startTime":1504.845,"endTime":1507.14,"body":"episode, and I want you to"},{"speaker":"Brandee Gaar","startTime":1507.14,"endTime":1510.58,"body":"go to your link in bio, and I"},{"speaker":"Brandee Gaar","startTime":1507.14,"endTime":1510.58,"body":"want you to see if the number"},{"speaker":"Brandee Gaar","startTime":1510.58,"endTime":1513.14,"body":"1 link is how to work with you."},{"speaker":"Brandee Gaar","startTime":1513.14,"endTime":1516.4950000000001,"body":"If it's not, fix it now before"},{"speaker":"Brandee Gaar","startTime":1513.14,"endTime":1516.4950000000001,"body":"you start this episode again."},{"speaker":"Brandee Gaar","startTime":1516.4950000000001,"endTime":1517.235,"body":"I'll wait."},{"speaker":"Brandee Gaar","startTime":1520.815,"endTime":1521.295,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1521.295,"endTime":1521.615,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1521.615,"endTime":1522.04,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1522.2,"endTime":1522.52,"body":"Alright."},{"speaker":"Brandee Gaar","startTime":1522.52,"endTime":1523.08,"body":"We're back."},{"speaker":"Brandee Gaar","startTime":1523.08,"endTime":1525.56,"body":"You guys got your link"},{"speaker":"Brandee Gaar","startTime":1523.08,"endTime":1525.56,"body":"in bio optimized at least"},{"speaker":"Brandee Gaar","startTime":1525.56,"endTime":1527.64,"body":"that first link because"},{"speaker":"Brandee Gaar","startTime":1525.56,"endTime":1527.64,"body":"that's such a simple fix."},{"speaker":"Brandee Gaar","startTime":1527.64,"endTime":1527.88,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1527.88,"endTime":1529.24,"body":"Hopefully, you're"},{"speaker":"Brandee Gaar","startTime":1527.88,"endTime":1529.24,"body":"listening to this podcast,"},{"speaker":"Brandee Gaar","startTime":1529.24,"endTime":1529.96,"body":"and you're like, wow."},{"speaker":"Brandee Gaar","startTime":1529.96,"endTime":1531.485,"body":"I already have a win"},{"speaker":"Brandee Gaar","startTime":1529.96,"endTime":1531.485,"body":"from today's podcast."},{"speaker":"Brandee Gaar","startTime":1531.645,"endTime":1531.885,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1531.885,"endTime":1532.585,"body":"Thanks, Brandee."},{"speaker":"Brandee Gaar","startTime":1532.605,"endTime":1532.925,"body":"Yay."},{"speaker":"Brandee Gaar","startTime":1532.925,"endTime":1533.555,"body":"Let's go."},{"speaker":"Brandee Gaar","startTime":1533.555,"endTime":1537.325,"body":"Number 9 is SEO, and I"},{"speaker":"Brandee Gaar","startTime":1533.555,"endTime":1537.325,"body":"feel like this may be a"},{"speaker":"Brandee Gaar","startTime":1537.325,"endTime":1541.38,"body":"little bit of a sleeper in"},{"speaker":"Brandee Gaar","startTime":1537.325,"endTime":1541.38,"body":"the marketing methodology"},{"speaker":"Brandee 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well"},{"speaker":"Brandee Gaar","startTime":1648.708,"endTime":1652.623,"body":"done keyword focused, then"},{"speaker":"Brandee Gaar","startTime":1652.623,"endTime":1655.343,"body":"you're gonna get long term"},{"speaker":"Brandee Gaar","startTime":1652.623,"endTime":1655.343,"body":"searchability out of that"},{"speaker":"Brandee Gaar","startTime":1655.343,"endTime":1658.483,"body":"blog and constantly be getting"},{"speaker":"Brandee Gaar","startTime":1655.343,"endTime":1658.483,"body":"traffic back to your website."},{"speaker":"Brandee Gaar","startTime":1658.483,"endTime":1661.923,"body":"the idea with this episode is"},{"speaker":"Brandee Gaar","startTime":1658.483,"endTime":1661.923,"body":"to help you understand that"},{"speaker":"Brandee Gaar","startTime":1661.923,"endTime":1665.178,"body":"these marketing strategies"},{"speaker":"Brandee Gaar","startTime":1661.923,"endTime":1665.178,"body":"work together to constantly,"},{"speaker":"Brandee 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great job when you create"},{"speaker":"Brandee Gaar","startTime":1680.523,"endTime":1682.878,"body":"that piece of content, and"},{"speaker":"Brandee Gaar","startTime":1680.523,"endTime":1682.878,"body":"then it's gonna work for you"},{"speaker":"Brandee Gaar","startTime":1682.878,"endTime":1684.738,"body":"for years and years to come."},{"speaker":"Brandee Gaar","startTime":1684.878,"endTime":1686.558,"body":"So what I want you to"},{"speaker":"Brandee Gaar","startTime":1684.878,"endTime":1686.558,"body":"do is I want you to head"},{"speaker":"Brandee Gaar","startTime":1686.558,"endTime":1688.238,"body":"over to episode 1 17."},{"speaker":"Brandee Gaar","startTime":1688.238,"endTime":1690.263,"body":"When you're done listening"},{"speaker":"Brandee Gaar","startTime":1688.238,"endTime":1690.263,"body":"to this episode, I want you"},{"speaker":"Brandee Gaar","startTime":1690.263,"endTime":1692.583,"body":"to learn a little bit more"},{"speaker":"Brandee Gaar","startTime":1690.263,"endTime":1692.583,"body":"about the SEO strategies"},{"speaker":"Brandee Gaar","startTime":1692.583,"endTime":1695.243,"body":"that you can't live without"},{"speaker":"Brandee Gaar","startTime":1692.583,"endTime":1695.243,"body":"from my friend, Sara Dunn."},{"speaker":"Brandee Gaar","startTime":1695.463,"endTime":1697.703,"body":"And we're gonna make sure"},{"speaker":"Brandee Gaar","startTime":1695.463,"endTime":1697.703,"body":"that we link that episode"},{"speaker":"Brandee Gaar","startTime":1697.703,"endTime":1698.768,"body":"as well in the show notes."},{"speaker":"Brandee Gaar","startTime":1698.768,"endTime":1701.1680000000001,"body":"So make sure that you're"},{"speaker":"Brandee Gaar","startTime":1698.768,"endTime":1701.1680000000001,"body":"getting all this fun stuff"},{"speaker":"Brandee Gaar","startTime":1701.1680000000001,"endTime":1703.222,"body":"from the show notes that"},{"speaker":"Brandee Gaar","startTime":1701.1680000000001,"endTime":1703.222,"body":"we've created for you."},{"speaker":"Brandee Gaar","startTime":1703.222,"endTime":1703.462,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1703.462,"endTime":1706.582,"body":"So number 10 is to guest on"},{"speaker":"Brandee Gaar","startTime":1703.462,"endTime":1706.582,"body":"a podcast, and I think this 1"},{"speaker":"Brandee Gaar","startTime":1706.582,"endTime":1708.122,"body":"is 1 that's super underrated."},{"speaker":"Brandee Gaar","startTime":1708.342,"endTime":1710.182,"body":"Like, I don't think"},{"speaker":"Brandee Gaar","startTime":1708.342,"endTime":1710.182,"body":"enough wedding pros"},{"speaker":"Brandee Gaar","startTime":1710.182,"endTime":1711.347,"body":"think about doing this."},{"speaker":"Brandee Gaar","startTime":1711.427,"endTime":1715.347,"body":"But what's interesting to me is"},{"speaker":"Brandee Gaar","startTime":1711.427,"endTime":1715.347,"body":"as a wedding pro, right, so as a"},{"speaker":"Brandee Gaar","startTime":1715.347,"endTime":1717.187,"body":"coach, I'm on a lot of podcasts."},{"speaker":"Brandee Gaar","startTime":1717.187,"endTime":1718.307,"body":"I have my own podcast."},{"speaker":"Brandee Gaar","startTime":1718.307,"endTime":1720.247,"body":"I'm on a lot of"},{"speaker":"Brandee Gaar","startTime":1718.307,"endTime":1720.247,"body":"podcast as guests."},{"speaker":"Brandee Gaar","startTime":1720.247,"endTime":1723.137,"body":"But as a wedding pro, I"},{"speaker":"Brandee Gaar","startTime":1720.247,"endTime":1723.137,"body":"actually really hadn't"},{"speaker":"Brandee Gaar","startTime":1723.137,"endTime":1724.737,"body":"used this methodology."},{"speaker":"Brandee Gaar","startTime":1724.737,"endTime":1728.302,"body":"I had a wedding podcast"},{"speaker":"Brandee Gaar","startTime":1724.737,"endTime":1728.302,"body":"reach out to me and ask"},{"speaker":"Brandee Gaar","startTime":1728.302,"endTime":1731.522,"body":"me to be a guest from a"},{"speaker":"Brandee Gaar","startTime":1728.302,"endTime":1731.522,"body":"planner's perspective."},{"speaker":"Brandee Gaar","startTime":1731.582,"endTime":1731.8220000000001,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1731.8220000000001,"endTime":1734.647,"body":"So like I said, I'm used"},{"speaker":"Brandee Gaar","startTime":1731.8220000000001,"endTime":1734.647,"body":"to being a guest as a coach"},{"speaker":"Brandee Gaar","startTime":1734.647,"endTime":1736.807,"body":"and sharing, like, sales"},{"speaker":"Brandee Gaar","startTime":1734.647,"endTime":1736.807,"body":"and profit techniques."},{"speaker":"Brandee Gaar","startTime":1736.807,"endTime":1737.307,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1737.307,"endTime":1739.483,"body":"this particular podcast"},{"speaker":"Brandee Gaar","startTime":1737.307,"endTime":1739.483,"body":"had reached out to me"},{"speaker":"Brandee Gaar","startTime":1739.483,"endTime":1743.318,"body":"and said, we really speak"},{"speaker":"Brandee Gaar","startTime":1739.483,"endTime":1743.318,"body":"directly to the end user."},{"speaker":"Brandee Gaar","startTime":1743.318,"endTime":1746.518,"body":"Like, our podcast is for"},{"speaker":"Brandee Gaar","startTime":1743.318,"endTime":1746.518,"body":"engaged couples, and we'd"},{"speaker":"Brandee Gaar","startTime":1746.518,"endTime":1748.613,"body":"love for you to share from"},{"speaker":"Brandee Gaar","startTime":1746.518,"endTime":1748.613,"body":"a planner's perspective."},{"speaker":"Brandee Gaar","startTime":1748.613,"endTime":1749.973,"body":"And I was like, oh,"},{"speaker":"Brandee Gaar","startTime":1748.613,"endTime":1749.973,"body":"that's interesting."},{"speaker":"Brandee Gaar","startTime":1749.973,"endTime":1751.353,"body":"I haven't done that before."},{"speaker":"Brandee Gaar","startTime":1751.893,"endTime":1753.813,"body":"And you guys, I'm"},{"speaker":"Brandee Gaar","startTime":1751.893,"endTime":1753.813,"body":"not even kidding you."},{"speaker":"Brandee Gaar","startTime":1753.813,"endTime":1756.393,"body":"I promise you with all of my"},{"speaker":"Brandee Gaar","startTime":1753.813,"endTime":1756.393,"body":"heart, I'm not even joking,"},{"speaker":"Brandee Gaar","startTime":1756.738,"endTime":1760.498,"body":"I had a bride reach out to me"},{"speaker":"Brandee Gaar","startTime":1756.738,"endTime":1760.498,"body":"less than 3 months after that"},{"speaker":"Brandee Gaar","startTime":1760.498,"endTime":1763.398,"body":"podcast aired, and she said, I"},{"speaker":"Brandee Gaar","startTime":1760.498,"endTime":1763.398,"body":"heard you on Kelly McWilliams"},{"speaker":"Brandee Gaar","startTime":1763.538,"endTime":1765.238,"body":"podcast, This or That."},{"speaker":"Brandee Gaar","startTime":1765.573,"endTime":1768.053,"body":"And I loved what you had to"},{"speaker":"Brandee Gaar","startTime":1765.573,"endTime":1768.053,"body":"say, and it made me reach out."},{"speaker":"Brandee Gaar","startTime":1768.053,"endTime":1769.993,"body":"And I was like, what?"},{"speaker":"Brandee Gaar","startTime":1770.2930000000001,"endTime":1772.773,"body":"And it it honestly, I did"},{"speaker":"Brandee Gaar","startTime":1770.2930000000001,"endTime":1772.773,"body":"the podcast because I love"},{"speaker":"Brandee Gaar","startTime":1772.773,"endTime":1775.478,"body":"Kelly, and I love talking"},{"speaker":"Brandee Gaar","startTime":1772.773,"endTime":1775.478,"body":"about planning tips."},{"speaker":"Brandee Gaar","startTime":1775.478,"endTime":1775.638,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1775.638,"endTime":1776.458,"body":"I love it."},{"speaker":"Brandee Gaar","startTime":1776.678,"endTime":1780.218,"body":"I never even thought about it"},{"speaker":"Brandee Gaar","startTime":1776.678,"endTime":1780.218,"body":"honestly for driving traffic"},{"speaker":"Brandee Gaar","startTime":1780.438,"endTime":1781.638,"body":"to my planning business."},{"speaker":"Brandee Gaar","startTime":1781.638,"endTime":1782.523,"body":"I really didn't."},{"speaker":"Brandee Gaar","startTime":1782.843,"endTime":1784.923,"body":"But what was so interesting"},{"speaker":"Brandee Gaar","startTime":1782.843,"endTime":1784.923,"body":"to me is this bride was"},{"speaker":"Brandee Gaar","startTime":1784.923,"endTime":1785.643,"body":"already a warm lead."},{"speaker":"Brandee Gaar","startTime":1785.643,"endTime":1788.863,"body":"She'd heard me for a full 45"},{"speaker":"Brandee Gaar","startTime":1785.643,"endTime":1788.863,"body":"minutes on Kelly's podcast."},{"speaker":"Brandee Gaar","startTime":1789.083,"endTime":1791.503,"body":"She loved what I had to"},{"speaker":"Brandee Gaar","startTime":1789.083,"endTime":1791.503,"body":"say, went to my Instagram,"},{"speaker":"Brandee Gaar","startTime":1791.608,"endTime":1794.428,"body":"started binging our blush"},{"speaker":"Brandee Gaar","startTime":1791.608,"endTime":1794.428,"body":"content over on Instagram,"},{"speaker":"Brandee Gaar","startTime":1794.728,"endTime":1795.688,"body":"and then reached out."},{"speaker":"Brandee Gaar","startTime":1795.688,"endTime":1796.888,"body":"We didn't even have to sell her."},{"speaker":"Brandee Gaar","startTime":1796.888,"endTime":1798.808,"body":"She was already like,"},{"speaker":"Brandee Gaar","startTime":1796.888,"endTime":1798.808,"body":"yeah, take my money."},{"speaker":"Brandee Gaar","startTime":1798.808,"endTime":1801.2930000000001,"body":"Like, I heard you, I"},{"speaker":"Brandee Gaar","startTime":1798.808,"endTime":1801.2930000000001,"body":"love you, take my money."},{"speaker":"Brandee Gaar","startTime":1801.453,"endTime":1803.153,"body":"And so this is a"},{"speaker":"Brandee Gaar","startTime":1801.453,"endTime":1803.153,"body":"really underutilized"},{"speaker":"Brandee Gaar","startTime":1803.533,"endTime":1804.513,"body":"marketing strategy."},{"speaker":"Brandee Gaar","startTime":1804.893,"endTime":1807.853,"body":"So if you're somebody who"},{"speaker":"Brandee Gaar","startTime":1804.893,"endTime":1807.853,"body":"really enjoys talking, just"},{"speaker":"Brandee Gaar","startTime":1807.853,"endTime":1810.528,"body":"having a conversation with"},{"speaker":"Brandee Gaar","startTime":1807.853,"endTime":1810.528,"body":"someone, I would highly"},{"speaker":"Brandee Gaar","startTime":1810.528,"endTime":1811.908,"body":"suggest pitching yourself."},{"speaker":"Brandee Gaar","startTime":1812.128,"endTime":1815.728,"body":"Make sure you have a really"},{"speaker":"Brandee Gaar","startTime":1812.128,"endTime":1815.728,"body":"strong pitch on exactly what"},{"speaker":"Brandee Gaar","startTime":1815.728,"endTime":1819.5430000000001,"body":"you would want to share with"},{"speaker":"Brandee Gaar","startTime":1815.728,"endTime":1819.5430000000001,"body":"their audience, and then share"},{"speaker":"Brandee Gaar","startTime":1819.603,"endTime":1822.643,"body":"some useful tips about what"},{"speaker":"Brandee Gaar","startTime":1819.603,"endTime":1822.643,"body":"it is that you do and how"},{"speaker":"Brandee Gaar","startTime":1822.643,"endTime":1825.463,"body":"engaged couples can use your"},{"speaker":"Brandee Gaar","startTime":1822.643,"endTime":1825.463,"body":"tips to plan their wedding."},{"speaker":"Brandee Gaar","startTime":1825.738,"endTime":1827.758,"body":"And then make sure that"},{"speaker":"Brandee Gaar","startTime":1825.738,"endTime":1827.758,"body":"you're always driving"},{"speaker":"Brandee Gaar","startTime":1827.818,"endTime":1829.258,"body":"back to your Instagram."},{"speaker":"Brandee Gaar","startTime":1829.258,"endTime":1830.858,"body":"Like this is again"},{"speaker":"Brandee Gaar","startTime":1829.258,"endTime":1830.858,"body":"the place that you're"},{"speaker":"Brandee Gaar","startTime":1830.858,"endTime":1831.898,"body":"gonna nurture people."},{"speaker":"Brandee Gaar","startTime":1831.898,"endTime":1833.993,"body":"So send them back"},{"speaker":"Brandee Gaar","startTime":1831.898,"endTime":1833.993,"body":"to your Instagram."},{"speaker":"Brandee Gaar","startTime":1833.993,"endTime":1836.253,"body":"Tell them to DM you and"},{"speaker":"Brandee Gaar","startTime":1833.993,"endTime":1836.253,"body":"to start a conversation."},{"speaker":"Brandee Gaar","startTime":1836.313,"endTime":1839.433,"body":"Tell them I always love love to"},{"speaker":"Brandee Gaar","startTime":1836.313,"endTime":1839.433,"body":"end a guest podcast episode by"},{"speaker":"Brandee Gaar","startTime":1839.433,"endTime":1842.498,"body":"saying, hey, if you heard me on"},{"speaker":"Brandee Gaar","startTime":1839.433,"endTime":1842.498,"body":"this podcast, I would love it if"},{"speaker":"Brandee Gaar","startTime":1842.498,"endTime":1846.038,"body":"you would DM me and tell me that"},{"speaker":"Brandee Gaar","startTime":1842.498,"endTime":1846.038,"body":"you heard me on the podcast."},{"speaker":"Brandee Gaar","startTime":1846.658,"endTime":1847.698,"body":"I love getting DMs."},{"speaker":"Brandee Gaar","startTime":1847.698,"endTime":1847.938,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1847.938,"endTime":1849.623,"body":"And so I encourage"},{"speaker":"Brandee Gaar","startTime":1847.938,"endTime":1849.623,"body":"people to do that."},{"speaker":"Brandee Gaar","startTime":1849.623,"endTime":1852.103,"body":"And every time I guest on"},{"speaker":"Brandee Gaar","startTime":1849.623,"endTime":1852.103,"body":"a podcast, I get at least a"},{"speaker":"Brandee Gaar","startTime":1852.103,"endTime":1854.343,"body":"handful of DMs saying, like,"},{"speaker":"Brandee Gaar","startTime":1852.103,"endTime":1854.343,"body":"hey, I heard you on the podcast."},{"speaker":"Brandee Gaar","startTime":1854.343,"endTime":1857.118,"body":"You told me to DM you,"},{"speaker":"Brandee Gaar","startTime":1854.343,"endTime":1857.118,"body":"so I thought I'd drop in."},{"speaker":"Brandee Gaar","startTime":1857.198,"endTime":1858.958,"body":"And I always think it's"},{"speaker":"Brandee Gaar","startTime":1857.198,"endTime":1858.958,"body":"super fun because it"},{"speaker":"Brandee Gaar","startTime":1858.958,"endTime":1859.9180000000001,"body":"opens up a conversation."},{"speaker":"Brandee Gaar","startTime":1859.9180000000001,"endTime":1862.078,"body":"So I would encourage"},{"speaker":"Brandee Gaar","startTime":1859.9180000000001,"endTime":1862.078,"body":"them to DM you just even"},{"speaker":"Brandee Gaar","startTime":1862.078,"endTime":1864.558,"body":"to say hi, but then you"},{"speaker":"Brandee Gaar","startTime":1862.078,"endTime":1864.558,"body":"can start a conversation"},{"speaker":"Brandee Gaar","startTime":1864.558,"endTime":1865.658,"body":"with that couple as well."},{"speaker":"Brandee Gaar","startTime":1865.658,"endTime":1866.158,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1866.218,"endTime":1869.513,"body":"Number 11 is a really, really"},{"speaker":"Brandee Gaar","startTime":1866.218,"endTime":1869.513,"body":"simple 1, and this is just"},{"speaker":"Brandee Gaar","startTime":1869.593,"endTime":1871.193,"body":"to get more Google reviews."},{"speaker":"Brandee Gaar","startTime":1871.193,"endTime":1874.473,"body":"And this is something that"},{"speaker":"Brandee Gaar","startTime":1871.193,"endTime":1874.473,"body":"actually my new CEO of my"},{"speaker":"Brandee Gaar","startTime":1874.473,"endTime":1876.313,"body":"business, you guys know"},{"speaker":"Brandee Gaar","startTime":1874.473,"endTime":1876.313,"body":"if you've listened to me"},{"speaker":"Brandee Gaar","startTime":1876.313,"endTime":1878.498,"body":"for a little bit, I had"},{"speaker":"Brandee Gaar","startTime":1876.313,"endTime":1878.498,"body":"an episode a couple months"},{"speaker":"Brandee Gaar","startTime":1878.498,"endTime":1881.059,"body":"ago back in January that I"},{"speaker":"Brandee Gaar","startTime":1878.498,"endTime":1881.059,"body":"shared that we recently just"},{"speaker":"Brandee Gaar","startTime":1881.059,"endTime":1885.553,"body":"hired a CEO for Blush, and"},{"speaker":"Brandee Gaar","startTime":1881.059,"endTime":1885.553,"body":"I'm so excited about that."},{"speaker":"Brandee Gaar","startTime":1885.713,"endTime":1888.533,"body":"And so 1 of the things that"},{"speaker":"Brandee Gaar","startTime":1885.713,"endTime":1888.533,"body":"she has really been pushing"},{"speaker":"Brandee Gaar","startTime":1888.674,"endTime":1892.2930000000001,"body":"me on and our team on is to"},{"speaker":"Brandee Gaar","startTime":1888.674,"endTime":1892.2930000000001,"body":"have more Google reviews."},{"speaker":"Brandee Gaar","startTime":1892.593,"endTime":1895.698,"body":"We've typically, in the"},{"speaker":"Brandee Gaar","startTime":1892.593,"endTime":1895.698,"body":"past, focused more on Knot"},{"speaker":"Brandee Gaar","startTime":1895.698,"endTime":1896.738,"body":"and WeddingWire reviews."},{"speaker":"Brandee Gaar","startTime":1896.738,"endTime":1899.698,"body":"We have hundreds on those"},{"speaker":"Brandee Gaar","startTime":1896.738,"endTime":1899.698,"body":"2 platforms, but Google is"},{"speaker":"Brandee Gaar","startTime":1899.698,"endTime":1900.978,"body":"really a massive resource."},{"speaker":"Brandee Gaar","startTime":1900.978,"endTime":1902.818,"body":"And if the knot and"},{"speaker":"Brandee Gaar","startTime":1900.978,"endTime":1902.818,"body":"WeddingWire were to ever"},{"speaker":"Brandee Gaar","startTime":1902.818,"endTime":1905.883,"body":"go away, Google is really"},{"speaker":"Brandee Gaar","startTime":1902.818,"endTime":1905.883,"body":"gonna be that main resource."},{"speaker":"Brandee Gaar","startTime":1905.883,"endTime":1909.183,"body":"So she has really pushed us to"},{"speaker":"Brandee Gaar","startTime":1905.883,"endTime":1909.183,"body":"collect more Google reviews."},{"speaker":"Brandee Gaar","startTime":1909.483,"endTime":1911.485,"body":"And I think that this is"},{"speaker":"Brandee Gaar","startTime":1909.483,"endTime":1911.485,"body":"so important you can setup"},{"speaker":"Brandee Gaar","startTime":1911.485,"endTime":1913.97,"body":"an  automation within your"},{"speaker":"Brandee Gaar","startTime":1911.485,"endTime":1913.97,"body":"if you use HoneyBook or"},{"speaker":"Brandee Gaar","startTime":1913.97,"endTime":1916.69,"body":"Dubsado, Planning Pod, any"},{"speaker":"Brandee Gaar","startTime":1913.97,"endTime":1916.69,"body":"of the platforms that are"},{"speaker":"Brandee Gaar","startTime":1916.69,"endTime":1919.27,"body":"going to give you workflow"},{"speaker":"Brandee Gaar","startTime":1916.69,"endTime":1919.27,"body":"automation with your emails."},{"speaker":"Brandee Gaar","startTime":1919.33,"endTime":1921.25,"body":"You can set up an"},{"speaker":"Brandee Gaar","startTime":1919.33,"endTime":1921.25,"body":"automated email that"},{"speaker":"Brandee Gaar","startTime":1921.25,"endTime":1922.325,"body":"goes out to your clients."},{"speaker":"Brandee Gaar","startTime":1922.325,"endTime":1924.785,"body":"Ours goes out 9 days"},{"speaker":"Brandee Gaar","startTime":1922.325,"endTime":1924.785,"body":"after their wedding."},{"speaker":"Brandee Gaar","startTime":1925.005,"endTime":1927.405,"body":"You can set up this quick"},{"speaker":"Brandee Gaar","startTime":1925.005,"endTime":1927.405,"body":"automation to just send"},{"speaker":"Brandee Gaar","startTime":1927.405,"endTime":1930.045,"body":"an email to say, we love"},{"speaker":"Brandee Gaar","startTime":1927.405,"endTime":1930.045,"body":"being part of your wedding."},{"speaker":"Brandee Gaar","startTime":1930.045,"endTime":1932.38,"body":"We would love to collect"},{"speaker":"Brandee Gaar","startTime":1930.045,"endTime":1932.38,"body":"a review from you."},{"speaker":"Brandee Gaar","startTime":1932.38,"endTime":1935.34,"body":"Now is it more personal"},{"speaker":"Brandee Gaar","startTime":1932.38,"endTime":1935.34,"body":"for you to reach out to"},{"speaker":"Brandee Gaar","startTime":1935.34,"endTime":1938.3,"body":"each of those clients and"},{"speaker":"Brandee Gaar","startTime":1935.34,"endTime":1938.3,"body":"say, hey, Cindy and Tony."},{"speaker":"Brandee Gaar","startTime":1938.3,"endTime":1938.94,"body":"Oh my gosh."},{"speaker":"Brandee Gaar","startTime":1938.94,"endTime":1940.9950000000001,"body":"We absolutely love being"},{"speaker":"Brandee Gaar","startTime":1938.94,"endTime":1940.9950000000001,"body":"part of your wedding."},{"speaker":"Brandee Gaar","startTime":1940.9950000000001,"endTime":1943.715,"body":"We loved seeing DoManyc walk"},{"speaker":"Brandee Gaar","startTime":1940.9950000000001,"endTime":1943.715,"body":"down the aisle and watching you"},{"speaker":"Brandee 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Gaar","startTime":1967.22,"endTime":1969.56,"body":"However, I am also a"},{"speaker":"Brandee Gaar","startTime":1967.22,"endTime":1969.56,"body":"big fan of automation."},{"speaker":"Brandee Gaar","startTime":1969.86,"endTime":1972.9,"body":"And I think if you're if you"},{"speaker":"Brandee Gaar","startTime":1969.86,"endTime":1972.9,"body":"just simply are a 1 man show or"},{"speaker":"Brandee Gaar","startTime":1972.9,"endTime":1976.395,"body":"you don't have the capacity to"},{"speaker":"Brandee Gaar","startTime":1972.9,"endTime":1976.395,"body":"personally reach out to every"},{"speaker":"Brandee Gaar","startTime":1976.395,"endTime":1979.355,"body":"single client to ask them for"},{"speaker":"Brandee Gaar","startTime":1976.395,"endTime":1979.355,"body":"a review, I think setting up"},{"speaker":"Brandee Gaar","startTime":1979.355,"endTime":1982.56,"body":"this automation is absolutely"},{"speaker":"Brandee Gaar","startTime":1979.355,"endTime":1982.56,"body":"100 percent totally fine."},{"speaker":"Brandee Gaar","startTime":1982.56,"endTime":1984.1200000000001,"body":"I don't think anybody cares."},{"speaker":"Brandee Gaar","startTime":1984.1200000000001,"endTime":1987.82,"body":"I think they expect automation"},{"speaker":"Brandee Gaar","startTime":1984.1200000000001,"endTime":1987.82,"body":"at some point in their process."},{"speaker":"Brandee Gaar","startTime":1988.2,"endTime":1991.395,"body":"1 thing I would give you as"},{"speaker":"Brandee Gaar","startTime":1988.2,"endTime":1991.395,"body":"a tip is to let them know"},{"speaker":"Brandee Gaar","startTime":1991.395,"endTime":1994.355,"body":"during the planning, either"},{"speaker":"Brandee Gaar","startTime":1991.395,"endTime":1994.355,"body":"during your final details"},{"speaker":"Brandee Gaar","startTime":1994.355,"endTime":1996.835,"body":"meeting or, you know, maybe"},{"speaker":"Brandee Gaar","startTime":1994.355,"endTime":1996.835,"body":"a week before their wedding."},{"speaker":"Brandee Gaar","startTime":1996.835,"endTime":1999.235,"body":"Hey, I just wanna remind"},{"speaker":"Brandee Gaar","startTime":1996.835,"endTime":1999.235,"body":"you that you're gonna get"},{"speaker":"Brandee Gaar","startTime":1999.235,"endTime":2002.18,"body":"an automated email from us"},{"speaker":"Brandee Gaar","startTime":1999.235,"endTime":2002.18,"body":"maybe a week, a week and a"},{"speaker":"Brandee Gaar","startTime":2002.18,"endTime":2004.66,"body":"half after your wedding to"},{"speaker":"Brandee Gaar","startTime":2002.18,"endTime":2004.66,"body":"ask for a review, and you"},{"speaker":"Brandee Gaar","startTime":2004.66,"endTime":2007.22,"body":"guys know how important it"},{"speaker":"Brandee Gaar","startTime":2004.66,"endTime":2007.22,"body":"was for you to see reviews"},{"speaker":"Brandee Gaar","startTime":2007.22,"endTime":2008.68,"body":"about us when you were buying."},{"speaker":"Brandee Gaar","startTime":2008.935,"endTime":2011.4950000000001,"body":"I would love so much when you"},{"speaker":"Brandee Gaar","startTime":2008.935,"endTime":2011.4950000000001,"body":"get that email if you could"},{"speaker":"Brandee Gaar","startTime":2011.4950000000001,"endTime":2013.815,"body":"leave us a 5 star review"},{"speaker":"Brandee Gaar","startTime":2011.4950000000001,"endTime":2013.815,"body":"and tell people a little bit"},{"speaker":"Brandee Gaar","startTime":2013.815,"endTime":2015.275,"body":"about your experience with us."},{"speaker":"Brandee Gaar","startTime":2015.4950000000001,"endTime":2015.735,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2015.735,"endTime":2017.86,"body":"And so you're still adding"},{"speaker":"Brandee Gaar","startTime":2015.735,"endTime":2017.86,"body":"that personal touch, but you're"},{"speaker":"Brandee Gaar","startTime":2017.86,"endTime":2020.1,"body":"letting them know it's gonna"},{"speaker":"Brandee Gaar","startTime":2017.86,"endTime":2020.1,"body":"be an automated email that"},{"speaker":"Brandee Gaar","startTime":2020.1,"endTime":2022.18,"body":"comes and I don't think there's"},{"speaker":"Brandee Gaar","startTime":2020.1,"endTime":2022.18,"body":"anything wrong with that."},{"speaker":"Brandee Gaar","startTime":2022.18,"endTime":2025.14,"body":"I want you to make sure that"},{"speaker":"Brandee Gaar","startTime":2022.18,"endTime":2025.14,"body":"as you're listening to these 15"},{"speaker":"Brandee Gaar","startTime":2025.14,"endTime":2028.945,"body":"strategies, the most important"},{"speaker":"Brandee Gaar","startTime":2025.14,"endTime":2028.945,"body":"thing is that you are able"},{"speaker":"Brandee Gaar","startTime":2028.945,"endTime":2031.825,"body":"to implement them in a way"},{"speaker":"Brandee Gaar","startTime":2028.945,"endTime":2031.825,"body":"that's efficient for you and"},{"speaker":"Brandee Gaar","startTime":2031.825,"endTime":2034.485,"body":"allowing you time to move"},{"speaker":"Brandee Gaar","startTime":2031.825,"endTime":2034.485,"body":"the needle in your business."},{"speaker":"Brandee Gaar","startTime":2034.61,"endTime":2037.43,"body":"So while I think Google"},{"speaker":"Brandee Gaar","startTime":2034.61,"endTime":2037.43,"body":"reviews are massively important"},{"speaker":"Brandee Gaar","startTime":2037.49,"endTime":2041.01,"body":"in driving sales to your"},{"speaker":"Brandee Gaar","startTime":2037.49,"endTime":2041.01,"body":"business, if automating that"},{"speaker":"Brandee Gaar","startTime":2041.01,"endTime":2043.765,"body":"email is the best way for you"},{"speaker":"Brandee Gaar","startTime":2041.01,"endTime":2043.765,"body":"to do that right now, please"},{"speaker":"Brandee Gaar","startTime":2043.765,"endTime":2045.125,"body":"do not feel shame in that."},{"speaker":"Brandee Gaar","startTime":2045.125,"endTime":2047.765,"body":"Just make sure that you are"},{"speaker":"Brandee Gaar","startTime":2045.125,"endTime":2047.765,"body":"adding that personal touch"},{"speaker":"Brandee Gaar","startTime":2047.765,"endTime":2051.1099999999997,"body":"in advance so they know that"},{"speaker":"Brandee Gaar","startTime":2047.765,"endTime":2051.1099999999997,"body":"automated email is coming, And"},{"speaker":"Brandee Gaar","startTime":2051.1099999999997,"endTime":2052.47,"body":"do not sleep on this, you guys."},{"speaker":"Brandee Gaar","startTime":2052.47,"endTime":2054.31,"body":"This is an easy 1"},{"speaker":"Brandee Gaar","startTime":2052.47,"endTime":2054.31,"body":"for you to set up."},{"speaker":"Brandee Gaar","startTime":2054.31,"endTime":2055.35,"body":"And again, it's passive."},{"speaker":"Brandee Gaar","startTime":2055.35,"endTime":2058.25,"body":"You set it up once and"},{"speaker":"Brandee Gaar","startTime":2055.35,"endTime":2058.25,"body":"then let it run for you."},{"speaker":"Brandee Gaar","startTime":2058.31,"endTime":2061.475,"body":"Every after every single"},{"speaker":"Brandee Gaar","startTime":2058.31,"endTime":2061.475,"body":"wedding, 9 days after the"},{"speaker":"Brandee Gaar","startTime":2061.475,"endTime":2063.955,"body":"wedding, you're gonna send this"},{"speaker":"Brandee Gaar","startTime":2061.475,"endTime":2063.955,"body":"email and you're gonna start"},{"speaker":"Brandee Gaar","startTime":2063.955,"endTime":2067.555,"body":"to see those reviews pour in"},{"speaker":"Brandee Gaar","startTime":2063.955,"endTime":2067.555,"body":"and it's gonna help you so much"},{"speaker":"Brandee Gaar","startTime":2067.555,"endTime":2068.935,"body":"as you're selling new clients."},{"speaker":"Brandee Gaar","startTime":2068.935,"endTime":2071.815,"body":"Number 12 is going back to"},{"speaker":"Brandee Gaar","startTime":2068.935,"endTime":2071.815,"body":"our blogging strategy and"},{"speaker":"Brandee Gaar","startTime":2071.815,"endTime":2075.95,"body":"I talk all about this in"},{"speaker":"Brandee Gaar","startTime":2071.815,"endTime":2075.95,"body":"Social 3 6 this is how to get"},{"speaker":"Brandee Gaar","startTime":2075.95,"endTime":2079.4649999999997,"body":"guest to actually write blogs"},{"speaker":"Brandee Gaar","startTime":2075.95,"endTime":2079.4649999999997,"body":"for you and vice versa for"},{"speaker":"Brandee Gaar","startTime":2079.4649999999997,"endTime":2081.225,"body":"you to guest blog for them."},{"speaker":"Brandee Gaar","startTime":2081.225,"endTime":2084.5,"body":"So what I mean by that is"},{"speaker":"Brandee Gaar","startTime":2081.225,"endTime":2084.5,"body":"we love to tap into our"},{"speaker":"Brandee Gaar","startTime":2084.58,"endTime":2087.94,"body":"partners, and we love to have"},{"speaker":"Brandee Gaar","startTime":2084.58,"endTime":2087.94,"body":"them write a blog for us."},{"speaker":"Brandee Gaar","startTime":2087.94,"endTime":2088.98,"body":"So I'm a planner."},{"speaker":"Brandee Gaar","startTime":2088.98,"endTime":2091.94,"body":"So for instance, we might"},{"speaker":"Brandee Gaar","startTime":2088.98,"endTime":2091.94,"body":"reach out to 1 of our favorite"},{"speaker":"Brandee Gaar","startTime":2091.94,"endTime":2094.9849999999997,"body":"bridal boutiques, and we want"},{"speaker":"Brandee Gaar","startTime":2091.94,"endTime":2094.9849999999997,"body":"to ask them if they would be"},{"speaker":"Brandee Gaar","startTime":2094.9849999999997,"endTime":2099.0049999999997,"body":"interested in writing a guest"},{"speaker":"Brandee Gaar","startTime":2094.9849999999997,"endTime":2099.0049999999997,"body":"blog for us about the best"},{"speaker":"Brandee Gaar","startTime":2099.3849999999998,"endTime":2103.24,"body":"tips that they could share on"},{"speaker":"Brandee Gaar","startTime":2099.3849999999998,"endTime":2103.24,"body":"having a great buying experience"},{"speaker":"Brandee Gaar","startTime":2103.24,"endTime":2104.2,"body":"for your wedding gown."},{"speaker":"Brandee Gaar","startTime":2104.2,"endTime":2104.7,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2104.9199999999996,"endTime":2107.8999999999996,"body":"Or maybe about the alterations,"},{"speaker":"Brandee Gaar","startTime":2104.9199999999996,"endTime":2107.8999999999996,"body":"the process of the alterations."},{"speaker":"Brandee Gaar","startTime":2108.3349999999996,"endTime":2111.129,"body":"We might reach out to 1 of our"},{"speaker":"Brandee Gaar","startTime":2108.3349999999996,"endTime":2111.129,"body":"photographers and say,  could"},{"speaker":"Brandee Gaar","startTime":2111.129,"endTime":2115.1639999999998,"body":"you write a blog for us on the"},{"speaker":"Brandee Gaar","startTime":2111.129,"endTime":2115.1639999999998,"body":"5 tips that you would share"},{"speaker":"Brandee Gaar","startTime":2115.1639999999998,"endTime":2117.964,"body":"with engaged couples on things"},{"speaker":"Brandee Gaar","startTime":2115.1639999999998,"endTime":2117.964,"body":"they should be looking for"},{"speaker":"Brandee Gaar","startTime":2117.964,"endTime":2119.1839999999997,"body":"in a wedding photographer?"},{"speaker":"Brandee Gaar","startTime":2119.484,"endTime":2119.9489999999996,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2120.029,"endTime":2121.549,"body":"So these are the things"},{"speaker":"Brandee Gaar","startTime":2120.029,"endTime":2121.549,"body":"that we're asking"},{"speaker":"Brandee Gaar","startTime":2121.549,"endTime":2122.4289999999996,"body":"them to write for us."},{"speaker":"Brandee Gaar","startTime":2122.4289999999996,"endTime":2125.249,"body":"There's a couple of reasons this"},{"speaker":"Brandee Gaar","startTime":2122.4289999999996,"endTime":2125.249,"body":"is helpful in your marketing."},{"speaker":"Brandee Gaar","startTime":2125.3089999999997,"endTime":2127.3889999999997,"body":"1, it's less blogs"},{"speaker":"Brandee Gaar","startTime":2125.3089999999997,"endTime":2127.3889999999997,"body":"for you to write."},{"speaker":"Brandee Gaar","startTime":2127.3889999999997,"endTime":2130.294,"body":"Like, that's, like, the"},{"speaker":"Brandee Gaar","startTime":2127.3889999999997,"endTime":2130.294,"body":"number 1 reason because it's"},{"speaker":"Brandee Gaar","startTime":2130.294,"endTime":2131.894,"body":"less blogs for you to write."},{"speaker":"Brandee Gaar","startTime":2131.894,"endTime":2132.294,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2132.294,"endTime":2133.254,"body":"That's huge."},{"speaker":"Brandee Gaar","startTime":2133.254,"endTime":2135.894,"body":"So you're still putting"},{"speaker":"Brandee Gaar","startTime":2133.254,"endTime":2135.894,"body":"really great content on your"},{"speaker":"Brandee Gaar","startTime":2135.894,"endTime":2139.019,"body":"page, and you're helping"},{"speaker":"Brandee Gaar","startTime":2135.894,"endTime":2139.019,"body":"engaged couples, but you don't"},{"speaker":"Brandee Gaar","startTime":2139.019,"endTime":2141.5989999999997,"body":"necessarily have to write the"},{"speaker":"Brandee Gaar","startTime":2139.019,"endTime":2141.5989999999997,"body":"content, which is like a maze."},{"speaker":"Brandee Gaar","startTime":2141.899,"endTime":2144.0589999999997,"body":"Number 2 is that it's"},{"speaker":"Brandee Gaar","startTime":2141.899,"endTime":2144.0589999999997,"body":"actually gonna help you to"},{"speaker":"Brandee Gaar","startTime":2144.0589999999997,"endTime":2147.4429999999998,"body":"build your audience because"},{"speaker":"Brandee Gaar","startTime":2144.0589999999997,"endTime":2147.4429999999998,"body":"if you publish them and then"},{"speaker":"Brandee Gaar","startTime":2147.4429999999998,"endTime":2149.843,"body":"you share back to them and"},{"speaker":"Brandee Gaar","startTime":2147.4429999999998,"endTime":2149.843,"body":"say, hey, your blog is live."},{"speaker":"Brandee Gaar","startTime":2149.843,"endTime":2152.2439999999997,"body":"We absolutely love sharing about"},{"speaker":"Brandee Gaar","startTime":2149.843,"endTime":2152.2439999999997,"body":"you and now you're gonna share"},{"speaker":"Brandee Gaar","startTime":2152.2439999999997,"endTime":2155.2039999999997,"body":"it on all of your organic social"},{"speaker":"Brandee Gaar","startTime":2152.2439999999997,"endTime":2155.2039999999997,"body":"media because we know we use our"},{"speaker":"Brandee Gaar","startTime":2155.2039999999997,"endTime":2158.9889999999996,"body":"anchor content to then share out"},{"speaker":"Brandee Gaar","startTime":2155.2039999999997,"endTime":2158.9889999999996,"body":"with our organic social media."},{"speaker":"Brandee Gaar","startTime":2159.3689999999997,"endTime":2161.3689999999997,"body":"We're gonna share that,"},{"speaker":"Brandee Gaar","startTime":2159.3689999999997,"endTime":2161.3689999999997,"body":"and we're gonna ask them"},{"speaker":"Brandee Gaar","startTime":2161.3689999999997,"endTime":2162.3289999999997,"body":"to share on their platform."},{"speaker":"Brandee Gaar","startTime":2162.3289999999997,"endTime":2165.644,"body":"So now we are gaining"},{"speaker":"Brandee Gaar","startTime":2162.3289999999997,"endTime":2165.644,"body":"their audience, and we're"},{"speaker":"Brandee Gaar","startTime":2165.644,"endTime":2168.544,"body":"getting their audience to"},{"speaker":"Brandee Gaar","startTime":2165.644,"endTime":2168.544,"body":"come back to our website."},{"speaker":"Brandee Gaar","startTime":2168.7639999999997,"endTime":2169.2639999999997,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2169.484,"endTime":2171.564,"body":"So this is all the things I"},{"speaker":"Brandee Gaar","startTime":2169.484,"endTime":2171.564,"body":"want you to be thinking about"},{"speaker":"Brandee Gaar","startTime":2171.564,"endTime":2175.709,"body":"with asking other pros that"},{"speaker":"Brandee Gaar","startTime":2171.564,"endTime":2175.709,"body":"you love working with to write"},{"speaker":"Brandee Gaar","startTime":2175.709,"endTime":2177.089,"body":"guest blogs for your website."},{"speaker":"Brandee Gaar","startTime":2177.3889999999997,"endTime":2181.153,"body":"And then vice versa, I would"},{"speaker":"Brandee Gaar","startTime":2177.3889999999997,"endTime":2181.153,"body":"think about what are 3 to 5"},{"speaker":"Brandee Gaar","startTime":2181.374,"endTime":2185.0539999999996,"body":"really great blogs that you can"},{"speaker":"Brandee Gaar","startTime":2181.374,"endTime":2185.0539999999996,"body":"write about what you do in the"},{"speaker":"Brandee Gaar","startTime":2185.0539999999996,"endTime":2188.749,"body":"industry and offer those to some"},{"speaker":"Brandee Gaar","startTime":2185.0539999999996,"endTime":2188.749,"body":"of your partners to say, hey,"},{"speaker":"Brandee Gaar","startTime":2188.749,"endTime":2192.529,"body":"I would love to write a guest"},{"speaker":"Brandee Gaar","startTime":2188.749,"endTime":2192.529,"body":"blog for you, for your blog."},{"speaker":"Brandee Gaar","startTime":2192.964,"endTime":2193.924,"body":"Here's what I'm thinking."},{"speaker":"Brandee Gaar","startTime":2193.924,"endTime":2197.3839999999996,"body":"Here's what the topic would be,"},{"speaker":"Brandee Gaar","startTime":2193.924,"endTime":2197.3839999999996,"body":"and then you write it for them."},{"speaker":"Brandee Gaar","startTime":2197.6839999999997,"endTime":2199.6839999999997,"body":"Again, you're getting"},{"speaker":"Brandee Gaar","startTime":2197.6839999999997,"endTime":2199.6839999999997,"body":"their audience juice."},{"speaker":"Brandee Gaar","startTime":2199.6839999999997,"endTime":2202.504,"body":"So now their audience is gonna"},{"speaker":"Brandee Gaar","startTime":2199.6839999999997,"endTime":2202.504,"body":"see that blog on their website,"},{"speaker":"Brandee Gaar","startTime":2202.5389999999998,"endTime":2203.899,"body":"and then you're sharing it out."},{"speaker":"Brandee Gaar","startTime":2203.899,"endTime":2206.299,"body":"So it it really"},{"speaker":"Brandee Gaar","startTime":2203.899,"endTime":2206.299,"body":"has so many uses."},{"speaker":"Brandee Gaar","startTime":2206.372,"endTime":2207.192,"body":"sharing audiences."},{"speaker":"Brandee Gaar","startTime":2207.252,"endTime":2209.912,"body":"It's also a great way to"},{"speaker":"Brandee Gaar","startTime":2207.252,"endTime":2209.912,"body":"network and strategically"},{"speaker":"Brandee Gaar","startTime":2210.0519999999997,"endTime":2211.1119999999996,"body":"partner with people."},{"speaker":"Brandee Gaar","startTime":2211.357,"endTime":2215.1169999999997,"body":"It just feels good and it helps"},{"speaker":"Brandee Gaar","startTime":2211.357,"endTime":2215.1169999999997,"body":"to give that kind of feel good."},{"speaker":"Brandee Gaar","startTime":2215.1169999999997,"endTime":2217.857,"body":"I wanna help you, you"},{"speaker":"Brandee Gaar","startTime":2215.1169999999997,"endTime":2217.857,"body":"help me type of content"},{"speaker":"Brandee Gaar","startTime":2218.2369999999996,"endTime":2219.522,"body":"within your local network."},{"speaker":"Brandee Gaar","startTime":2219.7619999999997,"endTime":2223.042,"body":"So I'm a huge fan of this"},{"speaker":"Brandee Gaar","startTime":2219.7619999999997,"endTime":2223.042,"body":"guest blog opportunity."},{"speaker":"Brandee Gaar","startTime":2223.042,"endTime":2226.162,"body":"I think it's way underutilized,"},{"speaker":"Brandee Gaar","startTime":2223.042,"endTime":2226.162,"body":"and I think it's a really"},{"speaker":"Brandee Gaar","startTime":2226.162,"endTime":2230.4469999999997,"body":"easy thing that you can do"},{"speaker":"Brandee Gaar","startTime":2226.162,"endTime":2230.4469999999997,"body":"and get into your strategy"},{"speaker":"Brandee Gaar","startTime":2230.8269999999998,"endTime":2232.4269999999997,"body":"at least once a quarter."},{"speaker":"Brandee Gaar","startTime":2232.4269999999997,"endTime":2235.3869999999997,"body":"That's what I'd be suggesting"},{"speaker":"Brandee Gaar","startTime":2232.4269999999997,"endTime":2235.3869999999997,"body":"is to have a guest blog on"},{"speaker":"Brandee Gaar","startTime":2235.3869999999997,"endTime":2238.142,"body":"your blog at least once a"},{"speaker":"Brandee Gaar","startTime":2235.3869999999997,"endTime":2238.142,"body":"quarter, and then for you to"},{"speaker":"Brandee Gaar","startTime":2238.142,"endTime":2240.9249999999997,"body":"guest blog on someone else's"},{"speaker":"Brandee Gaar","startTime":2238.142,"endTime":2240.9249999999997,"body":"blog at least once a quarter."},{"speaker":"Brandee Gaar","startTime":2240.9249999999997,"endTime":2244.5249999999996,"body":"Number 13 may sound a little bit"},{"speaker":"Brandee Gaar","startTime":2240.9249999999997,"endTime":2244.5249999999996,"body":"odd because we're talking all"},{"speaker":"Brandee Gaar","startTime":2244.5249999999996,"endTime":2247.2299999999996,"body":"about marketing and I'm gonna"},{"speaker":"Brandee Gaar","startTime":2244.5249999999996,"endTime":2247.2299999999996,"body":"talk about knowing your numbers."},{"speaker":"Brandee Gaar","startTime":2247.2299999999996,"endTime":2249.071,"body":"And you're like, Brandee,"},{"speaker":"Brandee Gaar","startTime":2247.2299999999996,"endTime":2249.071,"body":"you just couldn't resist."},{"speaker":"Brandee Gaar","startTime":2249.071,"endTime":2249.39,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2249.39,"endTime":2250.43,"body":"Like, you had to get that in."},{"speaker":"Brandee Gaar","startTime":2250.43,"endTime":2252.3709999999996,"body":"You had to get in,"},{"speaker":"Brandee Gaar","startTime":2250.43,"endTime":2252.3709999999996,"body":"\"know your numbers\"."},{"speaker":"Brandee Gaar","startTime":2252.591,"endTime":2254.2909999999997,"body":"But let me tell you"},{"speaker":"Brandee Gaar","startTime":2252.591,"endTime":2254.2909999999997,"body":"why this is important."},{"speaker":"Brandee Gaar","startTime":2254.8309999999997,"endTime":2260.2749999999996,"body":"I want you to understand, fully"},{"speaker":"Brandee Gaar","startTime":2254.8309999999997,"endTime":2260.2749999999996,"body":"understand how leads are coming"},{"speaker":"Brandee Gaar","startTime":2260.2749999999996,"endTime":2264.7099999999996,"body":"into your funnel and where"},{"speaker":"Brandee Gaar","startTime":2260.2749999999996,"endTime":2264.7099999999996,"body":"they are falling off before"},{"speaker":"Brandee Gaar","startTime":2264.7099999999996,"endTime":2265.99,"body":"they become a paying client."},{"speaker":"Brandee Gaar","startTime":2265.99,"endTime":2266.49,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2266.6299999999997,"endTime":2269.111,"body":"So if you have 10 leads"},{"speaker":"Brandee Gaar","startTime":2266.6299999999997,"endTime":2269.111,"body":"come into your funnel every"},{"speaker":"Brandee Gaar","startTime":2269.111,"endTime":2271.93,"body":"single month and only 2 of"},{"speaker":"Brandee Gaar","startTime":2269.111,"endTime":2271.93,"body":"them become paying clients,"},{"speaker":"Brandee Gaar","startTime":2272.365,"endTime":2275.4049999999997,"body":"it's so massively important"},{"speaker":"Brandee Gaar","startTime":2272.365,"endTime":2275.4049999999997,"body":"that you understand where"},{"speaker":"Brandee Gaar","startTime":2275.4049999999997,"endTime":2276.9449999999997,"body":"that breakdown is occurring."},{"speaker":"Brandee Gaar","startTime":2277.0849999999996,"endTime":2279.645,"body":"And the reason that I'm tying"},{"speaker":"Brandee Gaar","startTime":2277.0849999999996,"endTime":2279.645,"body":"this back to a marketing"},{"speaker":"Brandee Gaar","startTime":2279.645,"endTime":2283.74,"body":"episode is because once you"},{"speaker":"Brandee Gaar","startTime":2279.645,"endTime":2283.74,"body":"can optimize your sales funnel"},{"speaker":"Brandee Gaar","startTime":2283.7999999999997,"endTime":2286.7599999999998,"body":"and you know where your leads"},{"speaker":"Brandee Gaar","startTime":2283.7999999999997,"endTime":2286.7599999999998,"body":"are coming from, you're gonna"},{"speaker":"Brandee Gaar","startTime":2286.7599999999998,"endTime":2288.3799999999997,"body":"wanna just pour gasoline."},{"speaker":"Brandee Gaar","startTime":2288.6,"endTime":2292.216,"body":"Like pour it on to"},{"speaker":"Brandee Gaar","startTime":2288.6,"endTime":2292.216,"body":"wherever those best"},{"speaker":"Brandee Gaar","startTime":2292.216,"endTime":2293.575,"body":"leads are coming from."},{"speaker":"Brandee Gaar","startTime":2293.575,"endTime":2294.075,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2294.1349999999998,"endTime":2296.7749999999996,"body":"And so understanding where"},{"speaker":"Brandee Gaar","startTime":2294.1349999999998,"endTime":2296.7749999999996,"body":"your leads are coming from"},{"speaker":"Brandee Gaar","startTime":2296.7749999999996,"endTime":2299.676,"body":"and how they're making their"},{"speaker":"Brandee Gaar","startTime":2296.7749999999996,"endTime":2299.676,"body":"way through your sales funnel."},{"speaker":"Brandee Gaar","startTime":2299.9599999999996,"endTime":2302.3599999999997,"body":"The really cool thing about"},{"speaker":"Brandee Gaar","startTime":2299.9599999999996,"endTime":2302.3599999999997,"body":"this too is that once you've"},{"speaker":"Brandee Gaar","startTime":2302.3599999999997,"endTime":2306.31,"body":"optimized your sales funnel,"},{"speaker":"Brandee Gaar","startTime":2302.3599999999997,"endTime":2306.31,"body":"you are gonna understand to"},{"speaker":"Brandee Gaar","startTime":2306.31,"endTime":2308.79,"body":"be able to double and triple"},{"speaker":"Brandee Gaar","startTime":2306.31,"endTime":2308.79,"body":"your revenue, all you have"},{"speaker":"Brandee Gaar","startTime":2308.79,"endTime":2310.5649999999996,"body":"to do do is get more leads."},{"speaker":"Brandee Gaar","startTime":2310.625,"endTime":2312.705,"body":"So we'd figure out where those"},{"speaker":"Brandee Gaar","startTime":2310.625,"endTime":2312.705,"body":"leads are coming from, pour"},{"speaker":"Brandee Gaar","startTime":2312.705,"endTime":2315.185,"body":"that gas on, and then all of"},{"speaker":"Brandee Gaar","startTime":2312.705,"endTime":2315.185,"body":"a sudden, now you're like,"},{"speaker":"Brandee Gaar","startTime":2315.185,"endTime":2318.22,"body":"Brandee, I thought this was"},{"speaker":"Brandee Gaar","startTime":2315.185,"endTime":2318.22,"body":"gonna be an impossible task,"},{"speaker":"Brandee Gaar","startTime":2318.22,"endTime":2320.7,"body":"but I just literally tripled"},{"speaker":"Brandee Gaar","startTime":2318.22,"endTime":2320.7,"body":"my revenue within a year."},{"speaker":"Brandee Gaar","startTime":2320.7,"endTime":2321.5,"body":"And I'm like, I know."},{"speaker":"Brandee Gaar","startTime":2321.5,"endTime":2324.245,"body":"I literally help wedding"},{"speaker":"Brandee Gaar","startTime":2321.5,"endTime":2324.245,"body":"pros do this all the time."},{"speaker":"Brandee Gaar","startTime":2324.4649999999997,"endTime":2325.4249999999997,"body":"This is what I do."},{"speaker":"Brandee Gaar","startTime":2325.4249999999997,"endTime":2329.345,"body":"I love helping you to understand"},{"speaker":"Brandee Gaar","startTime":2325.4249999999997,"endTime":2329.345,"body":"the data so that you can know"},{"speaker":"Brandee Gaar","startTime":2329.345,"endTime":2332.43,"body":"what marketing is working"},{"speaker":"Brandee Gaar","startTime":2329.345,"endTime":2332.43,"body":"for you, how to pour those"},{"speaker":"Brandee Gaar","startTime":2332.43,"endTime":2334.91,"body":"ideal leads into your sales"},{"speaker":"Brandee Gaar","startTime":2332.43,"endTime":2334.91,"body":"funnel, and then have a fully"},{"speaker":"Brandee Gaar","startTime":2334.91,"endTime":2338.45,"body":"optimized sales funnel so"},{"speaker":"Brandee Gaar","startTime":2334.91,"endTime":2338.45,"body":"that your revenue triples,"},{"speaker":"Brandee Gaar","startTime":2338.725,"endTime":2342.3259999999996,"body":"doubles, triples within a"},{"speaker":"Brandee Gaar","startTime":2338.725,"endTime":2342.3259999999996,"body":"year, and now we're starting"},{"speaker":"Brandee Gaar","startTime":2342.3259999999996,"endTime":2343.4449999999997,"body":"to see that profit come in."},{"speaker":"Brandee Gaar","startTime":2343.4449999999997,"endTime":2345.046,"body":"You're paying yourself a"},{"speaker":"Brandee Gaar","startTime":2343.4449999999997,"endTime":2345.046,"body":"salary, you're building your"},{"speaker":"Brandee Gaar","startTime":2345.046,"endTime":2346.086,"body":"team, all of the things."},{"speaker":"Brandee Gaar","startTime":2346.086,"endTime":2346.52,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2346.6,"endTime":2349.08,"body":"So it really always, always"},{"speaker":"Brandee Gaar","startTime":2346.6,"endTime":2349.08,"body":"goes back to numbers."},{"speaker":"Brandee Gaar","startTime":2349.08,"endTime":2350.7599999999998,"body":"You didn't think I would"},{"speaker":"Brandee Gaar","startTime":2349.08,"endTime":2350.7599999999998,"body":"get through an entire"},{"speaker":"Brandee Gaar","startTime":2350.7599999999998,"endTime":2352.7599999999998,"body":"episode and not tell you"},{"speaker":"Brandee Gaar","startTime":2350.7599999999998,"endTime":2352.7599999999998,"body":"to know your numbers."},{"speaker":"Brandee Gaar","startTime":2352.7599999999998,"endTime":2353.2599999999998,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2353.3999999999996,"endTime":2355.0849999999996,"body":"But I know that this can"},{"speaker":"Brandee Gaar","startTime":2353.3999999999996,"endTime":2355.0849999999996,"body":"can be tricky, and you're"},{"speaker":"Brandee Gaar","startTime":2355.0849999999996,"endTime":2356.1049999999996,"body":"probably like, okay, Brandee."},{"speaker":"Brandee Gaar","startTime":2356.125,"endTime":2359.165,"body":"I understand what you're saying,"},{"speaker":"Brandee Gaar","startTime":2356.125,"endTime":2359.165,"body":"but, like, how do I track this?"},{"speaker":"Brandee Gaar","startTime":2359.165,"endTime":2361.645,"body":"So I have a really"},{"speaker":"Brandee Gaar","startTime":2359.165,"endTime":2361.645,"body":"easy free guide."},{"speaker":"Brandee Gaar","startTime":2361.645,"endTime":2362.99,"body":"I love giving you guys freebies."},{"speaker":"Brandee Gaar","startTime":2362.99,"endTime":2363.0699999999997,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2363.0699999999997,"endTime":2365.171,"body":"Like, I create these things"},{"speaker":"Brandee Gaar","startTime":2363.0699999999997,"endTime":2365.171,"body":"all the time, and I'm like,"},{"speaker":"Brandee Gaar","startTime":2365.31,"endTime":2366.5099999999998,"body":"everybody should have this."},{"speaker":"Brandee Gaar","startTime":2366.5099999999998,"endTime":2368.4509999999996,"body":"It's such an important"},{"speaker":"Brandee Gaar","startTime":2366.5099999999998,"endTime":2368.4509999999996,"body":"piece of the puzzle."},{"speaker":"Brandee Gaar","startTime":2368.671,"endTime":2370.245,"body":"So head over to the website."},{"speaker":"Brandee Gaar","startTime":2370.245,"endTime":2372.9049999999997,"body":"You've heard me say that 9 times"},{"speaker":"Brandee Gaar","startTime":2370.245,"endTime":2372.9049999999997,"body":"during this episode already."},{"speaker":"Brandee Gaar","startTime":2373.0449999999996,"endTime":2374.265,"body":"Head over to the website."},{"speaker":"Brandee Gaar","startTime":2374.4049999999997,"endTime":2376.725,"body":"Grab that free inquiry tracker."},{"speaker":"Brandee Gaar","startTime":2376.725,"endTime":2378.9599999999996,"body":"We're gonna link it there for"},{"speaker":"Brandee Gaar","startTime":2376.725,"endTime":2378.9599999999996,"body":"you so that you've got it."},{"speaker":"Brandee Gaar","startTime":2379.12,"endTime":2381.52,"body":"And I want you to just really,"},{"speaker":"Brandee Gaar","startTime":2379.12,"endTime":2381.52,"body":"really simple, make sure"},{"speaker":"Brandee Gaar","startTime":2381.52,"endTime":2385.04,"body":"that you're keeping track of"},{"speaker":"Brandee Gaar","startTime":2381.52,"endTime":2385.04,"body":"that for at least 90 days."},{"speaker":"Brandee Gaar","startTime":2385.04,"endTime":2387.68,"body":"I'd like for you to do it all"},{"speaker":"Brandee Gaar","startTime":2385.04,"endTime":2387.68,"body":"the time, but at least 90 days"},{"speaker":"Brandee Gaar","startTime":2387.68,"endTime":2390.2749999999996,"body":"because that's really gonna"},{"speaker":"Brandee Gaar","startTime":2387.68,"endTime":2390.2749999999996,"body":"tell you where your marketing"},{"speaker":"Brandee Gaar","startTime":2390.2749999999996,"endTime":2392.7549999999997,"body":"is working and where your"},{"speaker":"Brandee Gaar","startTime":2390.2749999999996,"endTime":2392.7549999999997,"body":"sales are falling off so that"},{"speaker":"Brandee Gaar","startTime":2392.7549999999997,"endTime":2396.595,"body":"we can fix that so that we can"},{"speaker":"Brandee Gaar","startTime":2392.7549999999997,"endTime":2396.595,"body":"double and triple your revenue."},{"speaker":"Brandee Gaar","startTime":2396.595,"endTime":2399.45,"body":"Number 14, we're taking"},{"speaker":"Brandee Gaar","startTime":2396.595,"endTime":2399.45,"body":"back to blogs again."},{"speaker":"Brandee Gaar","startTime":2399.45,"endTime":2401.45,"body":"So if you guys haven't"},{"speaker":"Brandee Gaar","startTime":2399.45,"endTime":2401.45,"body":"noticed by now, I'm a"},{"speaker":"Brandee Gaar","startTime":2401.45,"endTime":2402.5099999999998,"body":"big fan of blogging."},{"speaker":"Brandee 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because"},{"speaker":"Brandee Gaar","startTime":2449.99,"endTime":2454.2299999999996,"body":"it really is a passive way"},{"speaker":"Brandee Gaar","startTime":2454.2299999999996,"endTime":2457.0499999999997,"body":"to keep consistent leads"},{"speaker":"Brandee Gaar","startTime":2454.2299999999996,"endTime":2457.0499999999997,"body":"coming into your business."},{"speaker":"Brandee Gaar","startTime":2457.8349999999996,"endTime":2461.2149999999997,"body":"What we're talking about in"},{"speaker":"Brandee Gaar","startTime":2457.8349999999996,"endTime":2461.2149999999997,"body":"number 14 is having 3 killer,"},{"speaker":"Brandee Gaar","startTime":2461.3549999999996,"endTime":2467.1899999999996,"body":"and I mean killer, like SEO"},{"speaker":"Brandee Gaar","startTime":2461.3549999999996,"endTime":2467.1899999999996,"body":"optimized, super expert, link"},{"speaker":"Brandee Gaar","startTime":2467.1899999999996,"endTime":2470.47,"body":"backs to different things"},{"speaker":"Brandee Gaar","startTime":2467.1899999999996,"endTime":2470.47,"body":"on your website, a way to"},{"speaker":"Brandee Gaar","startTime":2470.47,"endTime":2474.25,"body":"contact you, like killer"},{"speaker":"Brandee Gaar","startTime":2470.47,"endTime":2474.25,"body":"3 killer evergreen blogs."},{"speaker":"Brandee Gaar","startTime":2474.785,"endTime":2478.0849999999996,"body":"What evergreen means is that"},{"speaker":"Brandee Gaar","startTime":2474.785,"endTime":2478.0849999999996,"body":"they would be useful today,"},{"speaker":"Brandee Gaar","startTime":2478.225,"endTime":2480.305,"body":"tomorrow, and 5 years from now."},{"speaker":"Brandee Gaar","startTime":2480.305,"endTime":2483.64,"body":"So that might be things"},{"speaker":"Brandee Gaar","startTime":2480.305,"endTime":2483.64,"body":"like how to create your"},{"speaker":"Brandee Gaar","startTime":2483.64,"endTime":2485.924,"body":"wedding budget, how to"},{"speaker":"Brandee Gaar","startTime":2483.64,"endTime":2485.924,"body":"create a wedding timeline."},{"speaker":"Brandee Gaar","startTime":2486.2239999999997,"endTime":2486.464,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2486.464,"endTime":2488.303,"body":"Like, these are really easy."},{"speaker":"Brandee Gaar","startTime":2488.303,"endTime":2493.178,"body":"It could be, um, the best tips"},{"speaker":"Brandee Gaar","startTime":2488.303,"endTime":2493.178,"body":"for creating a killer party,"},{"speaker":"Brandee Gaar","startTime":2493.178,"endTime":2494.5589999999997,"body":"right, from a DJ perspective."},{"speaker":"Brandee Gaar","startTime":2494.779,"endTime":2497.279,"body":"You they're your best tips"},{"speaker":"Brandee Gaar","startTime":2494.779,"endTime":2497.279,"body":"for creating that killer"},{"speaker":"Brandee Gaar","startTime":2497.4179999999997,"endTime":2500.113,"body":"party at the end of the night"},{"speaker":"Brandee Gaar","startTime":2497.4179999999997,"endTime":2500.113,"body":"or creating a crazy hour."},{"speaker":"Brandee Gaar","startTime":2500.113,"endTime":2500.4339999999997,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2500.4339999999997,"endTime":2502.3729999999996,"body":"Like, whatever it"},{"speaker":"Brandee Gaar","startTime":2500.4339999999997,"endTime":2502.3729999999996,"body":"is that you do."},{"speaker":"Brandee Gaar","startTime":2503.0739999999996,"endTime":2505.314,"body":"And what I want you to"},{"speaker":"Brandee Gaar","startTime":2503.0739999999996,"endTime":2505.314,"body":"think about is what are the"},{"speaker":"Brandee Gaar","startTime":2505.314,"endTime":2508.9489999999996,"body":"questions we get most often"},{"speaker":"Brandee Gaar","startTime":2505.314,"endTime":2508.9489999999996,"body":"when clients sit down with us?"},{"speaker":"Brandee Gaar","startTime":2508.9489999999996,"endTime":2510.709,"body":"What are the questions"},{"speaker":"Brandee Gaar","startTime":2508.9489999999996,"endTime":2510.709,"body":"we get most often?"},{"speaker":"Brandee Gaar","startTime":2510.709,"endTime":2513.589,"body":"A lot of times it could be like,"},{"speaker":"Brandee Gaar","startTime":2510.709,"endTime":2513.589,"body":"what are the 5 questions you"},{"speaker":"Brandee Gaar","startTime":2513.589,"endTime":2514.7889999999998,"body":"need to ask your wedding DJ?"},{"speaker":"Brandee Gaar","startTime":2514.7889999999998,"endTime":2516.229,"body":"What are the 5 questions"},{"speaker":"Brandee Gaar","startTime":2514.7889999999998,"endTime":2516.229,"body":"you need to ask your"},{"speaker":"Brandee Gaar","startTime":2516.229,"endTime":2516.9539999999997,"body":"wedding photographer?"},{"speaker":"Brandee Gaar","startTime":2516.9539999999997,"endTime":2519.0469999999996,"body":"What are the 5 questions you"},{"speaker":"Brandee Gaar","startTime":2516.9539999999997,"endTime":2519.0469999999996,"body":"need to ask your wedding venue?"},{"speaker":"Brandee Gaar","startTime":2519.1169999999997,"endTime":2522.557,"body":"mean, the 5 top questions to"},{"speaker":"Brandee Gaar","startTime":2519.1169999999997,"endTime":2522.557,"body":"ask, insert what you do is"},{"speaker":"Brandee Gaar","startTime":2522.557,"endTime":2524.372,"body":"like a number 1 evergreen blog."},{"speaker":"Brandee Gaar","startTime":2524.372,"endTime":2524.772,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2524.772,"endTime":2526.692,"body":"Why do I want you to write"},{"speaker":"Brandee Gaar","startTime":2524.772,"endTime":2526.692,"body":"these evergreen blogs?"},{"speaker":"Brandee Gaar","startTime":2526.692,"endTime":2529.912,"body":"The reason is because, 1,"},{"speaker":"Brandee Gaar","startTime":2526.692,"endTime":2529.912,"body":"if they're really optimized"},{"speaker":"Brandee Gaar","startTime":2529.9719999999998,"endTime":2533.4469999999997,"body":"and they're really, really"},{"speaker":"Brandee 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Gaar","startTime":2540.7819999999997,"endTime":2544.8619999999996,"body":"is in your link in bio, instead"},{"speaker":"Brandee Gaar","startTime":2544.8619999999996,"endTime":2548.437,"body":"of having a link that just says,"},{"speaker":"Brandee Gaar","startTime":2544.8619999999996,"endTime":2548.437,"body":"read our blog, like, literally"},{"speaker":"Brandee Gaar","startTime":2548.437,"endTime":2550.037,"body":"no 1 wants to read your blog."},{"speaker":"Brandee Gaar","startTime":2550.037,"endTime":2550.2769999999996,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2550.2769999999996,"endTime":2552.997,"body":"Like, no one's going to your"},{"speaker":"Brandee Gaar","startTime":2550.2769999999996,"endTime":2552.997,"body":"link in bio and being like, yes."},{"speaker":"Brandee Gaar","startTime":2552.997,"endTime":2554.037,"body":"It says read the blog."},{"speaker":"Brandee Gaar","startTime":2554.037,"endTime":2555.397,"body":"I wanna go read the blog."},{"speaker":"Brandee Gaar","startTime":2555.397,"endTime":2555.6369999999997,"body":"No."},{"speaker":"Brandee Gaar","startTime":2555.6369999999997,"endTime":2556.662,"body":"No one's doing that."},{"speaker":"Brandee Gaar","startTime":2556.9019999999996,"endTime":2562.2619999999997,"body":"But if you had these 3 evergreen"},{"speaker":"Brandee Gaar","startTime":2556.9019999999996,"endTime":2562.2619999999997,"body":"blogs there that hit a pain"},{"speaker":"Brandee Gaar","startTime":2562.2619999999997,"endTime":2565.462,"body":"point for the people who are"},{"speaker":"Brandee Gaar","startTime":2562.2619999999997,"endTime":2565.462,"body":"coming to your link in bio,"},{"speaker":"Brandee Gaar","startTime":2565.462,"endTime":2569.8469999999998,"body":"and it says, how to create your"},{"speaker":"Brandee Gaar","startTime":2565.462,"endTime":2569.8469999999998,"body":"wedding budget stress free."},{"speaker":"Brandee Gaar","startTime":2569.8469999999998,"endTime":2570.247,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2570.247,"endTime":2575.4469999999997,"body":"Or how the 5 must have photos"},{"speaker":"Brandee Gaar","startTime":2570.247,"endTime":2575.4469999999997,"body":"to get with your bridesmaids on"},{"speaker":"Brandee Gaar","startTime":2575.4469999999997,"endTime":2579.7619999999997,"body":"wedding day, or the 5 questions"},{"speaker":"Brandee Gaar","startTime":2575.4469999999997,"endTime":2579.7619999999997,"body":"you should ask your venue before"},{"speaker":"Brandee Gaar","startTime":2579.7619999999997,"endTime":2581.042,"body":"signing on the dotted line."},{"speaker":"Brandee Gaar","startTime":2581.042,"endTime":2581.2819999999997,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2581.2819999999997,"endTime":2583.602,"body":"Like, what are the things"},{"speaker":"Brandee Gaar","startTime":2581.2819999999997,"endTime":2583.602,"body":"that people are having"},{"speaker":"Brandee Gaar","startTime":2583.602,"endTime":2584.517,"body":"a pain point about?"},{"speaker":"Brandee Gaar","startTime":2584.517,"endTime":2586.377,"body":"Like, what's making"},{"speaker":"Brandee Gaar","startTime":2584.517,"endTime":2586.377,"body":"them anxious?"},{"speaker":"Brandee Gaar","startTime":2586.5969999999998,"endTime":2588.857,"body":"How to create your"},{"speaker":"Brandee Gaar","startTime":2586.5969999999998,"endTime":2588.857,"body":"wedding day timeline?"},{"speaker":"Brandee Gaar","startTime":2588.917,"endTime":2589.2369999999996,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2589.2369999999996,"endTime":2592.8219999999997,"body":"Like, what is it that's"},{"speaker":"Brandee Gaar","startTime":2589.2369999999996,"endTime":2592.8219999999997,"body":"always gonna be needed?"},{"speaker":"Brandee Gaar","startTime":2592.982,"endTime":2594.2619999999997,"body":"It's always gonna be needed."},{"speaker":"Brandee Gaar","startTime":2594.2619999999997,"endTime":2595.3019999999997,"body":"That's what makes it evergreen."},{"speaker":"Brandee Gaar","startTime":2595.3019999999997,"endTime":2596.9019999999996,"body":"So you don't have to keep"},{"speaker":"Brandee Gaar","startTime":2595.3019999999997,"endTime":2596.9019999999996,"body":"going back and changing it."},{"speaker":"Brandee Gaar","startTime":2596.9019999999996,"endTime":2599.942,"body":"You don't wanna say,"},{"speaker":"Brandee Gaar","startTime":2596.9019999999996,"endTime":2599.942,"body":"like, uh, the top first"},{"speaker":"Brandee Gaar","startTime":2599.942,"endTime":2601.3819999999996,"body":"dance songs of 20 24."},{"speaker":"Brandee Gaar","startTime":2601.3819999999996,"endTime":2602.267,"body":"That's not evergreen."},{"speaker":"Brandee Gaar","startTime":2602.3469999999998,"endTime":2602.5069999999996,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2602.5069999999996,"endTime":2604.767,"body":"You're gonna have to change"},{"speaker":"Brandee Gaar","startTime":2602.5069999999996,"endTime":2604.767,"body":"that year after year."},{"speaker":"Brandee Gaar","startTime":2604.9869999999996,"endTime":2605.707,"body":"And that's okay."},{"speaker":"Brandee Gaar","startTime":2605.707,"endTime":2606.5069999999996,"body":"You can certainly do that."},{"speaker":"Brandee Gaar","startTime":2606.5069999999996,"endTime":2608.5069999999996,"body":"You can have blogs like"},{"speaker":"Brandee Gaar","startTime":2606.5069999999996,"endTime":2608.5069999999996,"body":"that, but these aren't the 3"},{"speaker":"Brandee Gaar","startTime":2608.5069999999996,"endTime":2610.8269999999998,"body":"evergreen blogs that I want"},{"speaker":"Brandee Gaar","startTime":2608.5069999999996,"endTime":2610.8269999999998,"body":"you to live that I want to"},{"speaker":"Brandee Gaar","startTime":2610.8269999999998,"endTime":2612.102,"body":"live in your link in bio."},{"speaker":"Brandee Gaar","startTime":2612.582,"endTime":2615.3219999999997,"body":"So this is gonna really help"},{"speaker":"Brandee Gaar","startTime":2612.582,"endTime":2615.3219999999997,"body":"you to drive that organic"},{"speaker":"Brandee Gaar","startTime":2615.3819999999996,"endTime":2618.8639999999996,"body":"traffic again, also because our"},{"speaker":"Brandee Gaar","startTime":2615.3819999999996,"endTime":2618.8639999999996,"body":"engagement and our followers"},{"speaker":"Brandee Gaar","startTime":2619.049,"endTime":2620.8889999999997,"body":"are cyclical as wedding pros."},{"speaker":"Brandee Gaar","startTime":2620.8889999999997,"endTime":2624.4089999999997,"body":"So that means that followers"},{"speaker":"Brandee Gaar","startTime":2620.8889999999997,"endTime":2624.4089999999997,"body":"come in when they're almost"},{"speaker":"Brandee Gaar","startTime":2624.4089999999997,"endTime":2625.609,"body":"engaged or they're engaged."},{"speaker":"Brandee Gaar","startTime":2625.609,"endTime":2627.314,"body":"They follow you as"},{"speaker":"Brandee Gaar","startTime":2625.609,"endTime":2627.314,"body":"long as they're client."},{"speaker":"Brandee Gaar","startTime":2627.314,"endTime":2629.734,"body":"They might follow you"},{"speaker":"Brandee Gaar","startTime":2627.314,"endTime":2629.734,"body":"for a little bit after."},{"speaker":"Brandee Gaar","startTime":2630.0339999999997,"endTime":2632.4339999999997,"body":"But after a while, they've"},{"speaker":"Brandee Gaar","startTime":2630.0339999999997,"endTime":2632.4339999999997,"body":"moved on to a new stage of life"},{"speaker":"Brandee Gaar","startTime":2632.4339999999997,"endTime":2633.734,"body":"and they typically unfollow."},{"speaker":"Brandee Gaar","startTime":2634.4339999999997,"endTime":2638.7889999999998,"body":"You can typically post the"},{"speaker":"Brandee Gaar","startTime":2634.4339999999997,"endTime":2638.7889999999998,"body":"same content every 12 months."},{"speaker":"Brandee Gaar","startTime":2638.7889999999998,"endTime":2640.9489999999996,"body":"Honestly, as a wedding"},{"speaker":"Brandee Gaar","startTime":2638.7889999999998,"endTime":2640.9489999999996,"body":"pro, like, you don't"},{"speaker":"Brandee Gaar","startTime":2640.9489999999996,"endTime":2643.189,"body":"even have to recreate"},{"speaker":"Brandee Gaar","startTime":2640.9489999999996,"endTime":2643.189,"body":"these blogs all the time."},{"speaker":"Brandee Gaar","startTime":2643.189,"endTime":2646.4539999999997,"body":"If you've got 3 killer"},{"speaker":"Brandee Gaar","startTime":2643.189,"endTime":2646.4539999999997,"body":"evergreen blogs, you can"},{"speaker":"Brandee Gaar","startTime":2646.4539999999997,"endTime":2648.854,"body":"post about it, I would"},{"speaker":"Brandee Gaar","startTime":2646.4539999999997,"endTime":2648.854,"body":"honestly say, every 6 months."},{"speaker":"Brandee Gaar","startTime":2648.854,"endTime":2652.629,"body":"Like, you could go in and you"},{"speaker":"Brandee Gaar","startTime":2648.854,"endTime":2652.629,"body":"could say the same thing every"},{"speaker":"Brandee Gaar","startTime":2652.629,"endTime":2655.3489999999997,"body":"6 months, repost it, and send"},{"speaker":"Brandee Gaar","startTime":2652.629,"endTime":2655.3489999999997,"body":"it back to that same blog"},{"speaker":"Brandee Gaar","startTime":2655.3489999999997,"endTime":2656.8089999999997,"body":"that was written 3 years ago."},{"speaker":"Brandee Gaar","startTime":2656.948,"endTime":2659.8289999999997,"body":"If the content is still"},{"speaker":"Brandee Gaar","startTime":2656.948,"endTime":2659.8289999999997,"body":"good, if the content is still"},{"speaker":"Brandee Gaar","startTime":2659.8289999999997,"endTime":2663.124,"body":"legitimate and still solving"},{"speaker":"Brandee Gaar","startTime":2659.8289999999997,"endTime":2663.124,"body":"the problem, you don't have to"},{"speaker":"Brandee Gaar","startTime":2663.124,"endTime":2664.484,"body":"keep recreating these blogs."},{"speaker":"Brandee Gaar","startTime":2664.484,"endTime":2666.084,"body":"You can always be"},{"speaker":"Brandee Gaar","startTime":2664.484,"endTime":2666.084,"body":"sending traffic back to"},{"speaker":"Brandee Gaar","startTime":2666.084,"endTime":2667.2039999999997,"body":"these evergreen blogs."},{"speaker":"Brandee Gaar","startTime":2667.2039999999997,"endTime":2668.7239999999997,"body":"And so that's what I want"},{"speaker":"Brandee Gaar","startTime":2667.2039999999997,"endTime":2668.7239999999997,"body":"you to think about is"},{"speaker":"Brandee Gaar","startTime":2668.7239999999997,"endTime":2671.5389999999998,"body":"you're gonna write these"},{"speaker":"Brandee Gaar","startTime":2668.7239999999997,"endTime":2671.5389999999998,"body":"3 killer evergreen blogs."},{"speaker":"Brandee Gaar","startTime":2671.839,"endTime":2673.839,"body":"You're going to put them"},{"speaker":"Brandee Gaar","startTime":2671.839,"endTime":2673.839,"body":"in your link in bio."},{"speaker":"Brandee Gaar","startTime":2673.839,"endTime":2674.959,"body":"You're gonna share"},{"speaker":"Brandee Gaar","startTime":2673.839,"endTime":2674.959,"body":"them on Pinterest."},{"speaker":"Brandee Gaar","startTime":2674.959,"endTime":2676.7189999999996,"body":"You're gonna share them on"},{"speaker":"Brandee Gaar","startTime":2674.959,"endTime":2676.7189999999996,"body":"TikTok, and you're gonna"},{"speaker":"Brandee Gaar","startTime":2676.7189999999996,"endTime":2680.084,"body":"consistently keep sharing"},{"speaker":"Brandee Gaar","startTime":2676.7189999999996,"endTime":2680.084,"body":"them on Instagram, right,"},{"speaker":"Brandee Gaar","startTime":2680.084,"endTime":2681.5429999999997,"body":"every 6 months or so."},{"speaker":"Brandee Gaar","startTime":2681.6839999999997,"endTime":2684.323,"body":"And that's gonna help"},{"speaker":"Brandee Gaar","startTime":2681.6839999999997,"endTime":2684.323,"body":"that to be super passive."},{"speaker":"Brandee Gaar","startTime":2684.323,"endTime":2687.3689999999997,"body":"Again, we're wanting things"},{"speaker":"Brandee Gaar","startTime":2684.323,"endTime":2687.3689999999997,"body":"that we can create once and"},{"speaker":"Brandee Gaar","startTime":2687.3689999999997,"endTime":2690.279,"body":"not have to really think about"},{"speaker":"Brandee Gaar","startTime":2687.3689999999997,"endTime":2690.279,"body":"again that's gonna keep driving"},{"speaker":"Brandee Gaar","startTime":2690.339,"endTime":2692.4339999999997,"body":"traffic into our sales funnel."},{"speaker":"Brandee Gaar","startTime":2692.4339999999997,"endTime":2694.674,"body":"That's ideally what we're"},{"speaker":"Brandee Gaar","startTime":2692.4339999999997,"endTime":2694.674,"body":"trying to get at here."},{"speaker":"Brandee Gaar","startTime":2694.674,"endTime":2694.9939999999997,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":2694.9939999999997,"endTime":2697.234,"body":"We wanna drive traffic"},{"speaker":"Brandee Gaar","startTime":2694.9939999999997,"endTime":2697.234,"body":"without you having to"},{"speaker":"Brandee Gaar","startTime":2697.234,"endTime":2698.854,"body":"hustle for it all the time."},{"speaker":"Brandee Gaar","startTime":2698.9339999999997,"endTime":2702.7929999999997,"body":"The very last 1 is to"},{"speaker":"Brandee Gaar","startTime":2698.9339999999997,"endTime":2702.7929999999997,"body":"create an email automation,"},{"speaker":"Brandee Gaar","startTime":2703.013,"endTime":2704.714,"body":"an email sales funnel."},{"speaker":"Brandee Gaar","startTime":2704.919,"endTime":2707.6389999999997,"body":"And the reason I made this"},{"speaker":"Brandee Gaar","startTime":2704.919,"endTime":2707.6389999999997,"body":"the last 1 is because I would"},{"speaker":"Brandee Gaar","startTime":2707.6389999999997,"endTime":2710.279,"body":"say to you, CEO, listen to me."},{"speaker":"Brandee Gaar","startTime":2710.279,"endTime":2710.779,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":2711.1589999999997,"endTime":2714.7529999999997,"body":"I am a massive, massive"},{"speaker":"Brandee Gaar","startTime":2711.1589999999997,"endTime":2714.7529999999997,"body":"fan of email automation."},{"speaker":"Brandee Gaar","startTime":2714.814,"endTime":2718.0939999999996,"body":"I think email marketing is"},{"speaker":"Brandee Gaar","startTime":2714.814,"endTime":2718.0939999999996,"body":"underutilized in the wedding"},{"speaker":"Brandee Gaar","startTime":2718.0939999999996,"endTime":2720.7529999999997,"body":"industry, and I think it's"},{"speaker":"Brandee Gaar","startTime":2718.0939999999996,"endTime":2720.7529999999997,"body":"something that you can totally"},{"speaker":"Brandee Gaar","startTime":2721.529,"endTime":2723.049,"body":"use to double your revenue."},{"speaker":"Brandee Gaar","startTime":2723.049,"endTime":2725.229,"body":"I think it's a a massive"},{"speaker":"Brandee Gaar","startTime":2723.049,"endTime":2725.229,"body":"piece of the puzzle."},{"speaker":"Brandee Gaar","startTime":2725.769,"endTime":2728.1679999999997,"body":"However, what I want you to"},{"speaker":"Brandee Gaar","startTime":2725.769,"endTime":2728.1679999999997,"body":"hear from me is the reason"},{"speaker":"Brandee Gaar","startTime":2728.1679999999997,"endTime":2733.064,"body":"this was the last 1 is"},{"speaker":"Brandee Gaar","startTime":2728.1679999999997,"endTime":2733.064,"body":"because I think that all 14"},{"speaker":"Brandee Gaar","startTime":2733.203,"endTime":2736.6639999999998,"body":"of these marketing tactics"},{"speaker":"Brandee Gaar","startTime":2733.203,"endTime":2736.6639999999998,"body":"should be done and in place"},{"speaker":"Brandee Gaar","startTime":2736.803,"endTime":2738.5029999999997,"body":"before you start number 15."},{"speaker":"Brandee Gaar","startTime":2738.919,"endTime":2742.779,"body":"Number 15 is definitely"},{"speaker":"Brandee Gaar","startTime":2738.919,"endTime":2742.779,"body":"a game changer."},{"speaker":"Brandee Gaar","startTime":2743.1589999999997,"endTime":2747.424,"body":"However, if you're not doing the"},{"speaker":"Brandee Gaar","startTime":2743.1589999999997,"endTime":2747.424,"body":"rest of these, your email funnel"},{"speaker":"Brandee Gaar","startTime":2747.424,"endTime":2751.044,"body":"won't matter because you're"},{"speaker":"Brandee Gaar","startTime":2747.424,"endTime":2751.044,"body":"not driving traffic into it."},{"speaker":"Brandee Gaar","startTime":2751.2639999999997,"endTime":2755.359,"body":"So what I want you to hear from"},{"speaker":"Brandee Gaar","startTime":2751.2639999999997,"endTime":2755.359,"body":"me is if you have not done all"},{"speaker":"Brandee Gaar","startTime":2755.359,"endTime":2759.2189999999996,"body":"14 of the rest of these, this is"},{"speaker":"Brandee Gaar","startTime":2755.359,"endTime":2759.2189999999996,"body":"where you can stop this episode."},{"speaker":"Brandee Gaar","startTime":2759.279,"endTime":2759.6789999999996,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":2759.6789999999996,"endTime":2762.0789999999997,"body":"Go over to the website,"},{"speaker":"Brandee Gaar","startTime":2759.6789999999996,"endTime":2762.0789999999997,"body":"start downloading some of the"},{"speaker":"Brandee Gaar","startTime":2762.0789999999997,"endTime":2765.644,"body":"freebies, maybe grab social 3"},{"speaker":"Brandee Gaar","startTime":2762.0789999999997,"endTime":2765.644,"body":"6 5, check out some of the past"},{"speaker":"Brandee Gaar","startTime":2765.644,"endTime":2768.2239999999997,"body":"episodes that I've mentioned,"},{"speaker":"Brandee Gaar","startTime":2765.644,"endTime":2768.2239999999997,"body":"but stop this episode."},{"speaker":"Brandee Gaar","startTime":2768.524,"endTime":2770.924,"body":"If you've already done"},{"speaker":"Brandee Gaar","startTime":2768.524,"endTime":2770.924,"body":"1 through 14 and you're"},{"speaker":"Brandee Gaar","startTime":2770.924,"endTime":2773.319,"body":"like, yeah, Brandee, I love"},{"speaker":"Brandee Gaar","startTime":2770.924,"endTime":2773.319,"body":"listening to this episode"},{"speaker":"Brandee Gaar","startTime":2773.319,"endTime":2775.879,"body":"because you're basically just"},{"speaker":"Brandee Gaar","startTime":2773.319,"endTime":2775.879,"body":"reaffirming what I'm already"},{"speaker":"Brandee Gaar","startTime":2775.879,"endTime":2778.919,"body":"doing and I know I'm slaying"},{"speaker":"Brandee Gaar","startTime":2775.879,"endTime":2778.919,"body":"it in my business, awesome."},{"speaker":"Brandee Gaar","startTime":2778.919,"endTime":2780.1189999999997,"body":"Listen to number 15."},{"speaker":"Brandee Gaar","startTime":2780.1189999999997,"endTime":2780.6189999999997,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":2780.714,"endTime":2784.2,"body":"So number 15 is to create"},{"speaker":"Brandee Gaar","startTime":2780.714,"endTime":2784.2,"body":"an email automation funnel."},{"speaker":"Brandee Gaar","startTime":2784.3399999999997,"endTime":2787.2999999999997,"body":"And so what that means is that"},{"speaker":"Brandee Gaar","startTime":2784.3399999999997,"endTime":2787.2999999999997,"body":"you are gonna create a funnel"},{"speaker":"Brandee Gaar","startTime":2787.2999999999997,"endTime":2790.0449999999996,"body":"so that when someone inquires"},{"speaker":"Brandee Gaar","startTime":2787.2999999999997,"endTime":2790.0449999999996,"body":"with you, either through your"},{"speaker":"Brandee Gaar","startTime":2790.0449999999996,"endTime":2793.325,"body":"contact form or through a DM,"},{"speaker":"Brandee Gaar","startTime":2790.0449999999996,"endTime":2793.325,"body":"whatever it is, they're going"},{"speaker":"Brandee Gaar","startTime":2793.325,"endTime":2794.865,"body":"to get put into a funnel."},{"speaker":"Brandee Gaar","startTime":2795.165,"endTime":2798.9249999999997,"body":"And that funnel is going to"},{"speaker":"Brandee Gaar","startTime":2795.165,"endTime":2798.9249999999997,"body":"help you with follow-up because"},{"speaker":"Brandee Gaar","startTime":2798.9249999999997,"endTime":2802.68,"body":"it's gonna keep emailing"},{"speaker":"Brandee Gaar","startTime":2798.9249999999997,"endTime":2802.68,"body":"them every 3 to 5 days."},{"speaker":"Brandee Gaar","startTime":2803.06,"endTime":2804.8199999999997,"body":"And it's gonna have tips in it."},{"speaker":"Brandee Gaar","startTime":2804.8199999999997,"endTime":2807.22,"body":"It's gonna have things"},{"speaker":"Brandee Gaar","startTime":2804.8199999999997,"endTime":2807.22,"body":"they might need to know."},{"speaker":"Brandee Gaar","startTime":2807.22,"endTime":2808.74,"body":"It might have a free resource."},{"speaker":"Brandee Gaar","startTime":2808.74,"endTime":2811.5789999999997,"body":"It's It's gonna have a"},{"speaker":"Brandee Gaar","startTime":2808.74,"endTime":2811.5789999999997,"body":"way to schedule with you."},{"speaker":"Brandee Gaar","startTime":2811.5789999999997,"endTime":2813.3289999999997,"body":"It's gonna have"},{"speaker":"Brandee Gaar","startTime":2811.5789999999997,"endTime":2813.3289999999997,"body":"testimonials about you."},{"speaker":"Brandee Gaar","startTime":2813.3289999999997,"endTime":2815.953,"body":"There's all different kinds"},{"speaker":"Brandee Gaar","startTime":2813.3289999999997,"endTime":2815.953,"body":"of things that you can"},{"speaker":"Brandee Gaar","startTime":2815.953,"endTime":2817.41,"body":"put in this email funnel."},{"speaker":"Brandee Gaar","startTime":2817.49,"endTime":2820.2299999999996,"body":"The reason that the email"},{"speaker":"Brandee Gaar","startTime":2817.49,"endTime":2820.2299999999996,"body":"marketing funnel is helpful"},{"speaker":"Brandee Gaar","startTime":2820.77,"endTime":2823.97,"body":"is because you can make"},{"speaker":"Brandee Gaar","startTime":2820.77,"endTime":2823.97,"body":"it as long as you want."},{"speaker":"Brandee Gaar","startTime":2823.97,"endTime":2824.29,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2824.29,"endTime":2829.2149999999997,"body":"So you could make 1 that's"},{"speaker":"Brandee Gaar","startTime":2824.29,"endTime":2829.2149999999997,"body":"6 to 9 months for a lead."},{"speaker":"Brandee Gaar","startTime":2829.2149999999997,"endTime":2831.935,"body":"Think about how many times,"},{"speaker":"Brandee Gaar","startTime":2829.2149999999997,"endTime":2831.935,"body":"it doesn't happen often,"},{"speaker":"Brandee Gaar","startTime":2831.935,"endTime":2834.54,"body":"but think about how many"},{"speaker":"Brandee Gaar","startTime":2831.935,"endTime":2834.54,"body":"times a lead has reached"},{"speaker":"Brandee Gaar","startTime":2834.54,"endTime":2837.3399999999997,"body":"out to you, you've chatted"},{"speaker":"Brandee Gaar","startTime":2834.54,"endTime":2837.3399999999997,"body":"back and forth with them."},{"speaker":"Brandee Gaar","startTime":2837.3399999999997,"endTime":2837.5,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2837.5,"endTime":2839.2599999999998,"body":"You maybe even did a consult"},{"speaker":"Brandee Gaar","startTime":2837.5,"endTime":2839.2599999999998,"body":"with them, and then all of"},{"speaker":"Brandee Gaar","startTime":2839.2599999999998,"endTime":2840.4799999999996,"body":"a sudden they went ghost."},{"speaker":"Brandee Gaar","startTime":2840.725,"endTime":2842.0849999999996,"body":"Right, they went ghost."},{"speaker":"Brandee Gaar","startTime":2842.0849999999996,"endTime":2843.9249999999997,"body":"And you're like,"},{"speaker":"Brandee Gaar","startTime":2842.0849999999996,"endTime":2843.9249999999997,"body":"wow, that stinks."},{"speaker":"Brandee Gaar","startTime":2843.9249999999997,"endTime":2845.4449999999997,"body":"I really thought I"},{"speaker":"Brandee Gaar","startTime":2843.9249999999997,"endTime":2845.4449999999997,"body":"meshed with that person."},{"speaker":"Brandee Gaar","startTime":2845.4449999999997,"endTime":2848.6,"body":"Then all of a sudden, like"},{"speaker":"Brandee Gaar","startTime":2845.4449999999997,"endTime":2848.6,"body":"6 months later, they sent"},{"speaker":"Brandee Gaar","startTime":2848.6,"endTime":2850.12,"body":"you an email and they're"},{"speaker":"Brandee Gaar","startTime":2848.6,"endTime":2850.12,"body":"like, we're ready to book."},{"speaker":"Brandee Gaar","startTime":2850.12,"endTime":2851.56,"body":"And you're like, what on earth?"},{"speaker":"Brandee Gaar","startTime":2851.56,"endTime":2852.9199999999996,"body":"Like, where did you go?"},{"speaker":"Brandee Gaar","startTime":2852.9199999999996,"endTime":2853.4199999999996,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2853.7999999999997,"endTime":2856.04,"body":"They've been following you"},{"speaker":"Brandee Gaar","startTime":2853.7999999999997,"endTime":2856.04,"body":"on Instagram, they've been"},{"speaker":"Brandee Gaar","startTime":2856.04,"endTime":2857.1349999999998,"body":"keeping up with your content."},{"speaker":"Brandee Gaar","startTime":2857.2149999999997,"endTime":2860.575,"body":"But if you had an email"},{"speaker":"Brandee Gaar","startTime":2857.2149999999997,"endTime":2860.575,"body":"funnel to stay at the top of"},{"speaker":"Brandee Gaar","startTime":2860.575,"endTime":2865.8549999999996,"body":"the list, you would actually"},{"speaker":"Brandee Gaar","startTime":2860.575,"endTime":2865.8549999999996,"body":"see so many more long term"},{"speaker":"Brandee Gaar","startTime":2865.8549999999996,"endTime":2868.6949999999997,"body":"conversions like that."},{"speaker":"Brandee Gaar","startTime":2868.6949999999997,"endTime":2871.06,"body":"And the reason is because people"},{"speaker":"Brandee Gaar","startTime":2868.6949999999997,"endTime":2871.06,"body":"inquire, they're so excited"},{"speaker":"Brandee Gaar","startTime":2871.06,"endTime":2873.3199999999997,"body":"about starting to plan their"},{"speaker":"Brandee Gaar","startTime":2871.06,"endTime":2873.3199999999997,"body":"wedding and then they get busy."},{"speaker":"Brandee Gaar","startTime":2873.4599999999996,"endTime":2874.5,"body":"Life happens, right?"},{"speaker":"Brandee Gaar","startTime":2874.5,"endTime":2877.365,"body":"Something happens and it keeps"},{"speaker":"Brandee Gaar","startTime":2874.5,"endTime":2877.365,"body":"them from actually moving"},{"speaker":"Brandee Gaar","startTime":2877.365,"endTime":2878.5049999999997,"body":"forward with a contract."},{"speaker":"Brandee Gaar","startTime":2879.0449999999996,"endTime":2882.5649999999996,"body":"And then when they are ready"},{"speaker":"Brandee Gaar","startTime":2879.0449999999996,"endTime":2882.5649999999996,"body":"to start planning again, they"},{"speaker":"Brandee Gaar","startTime":2882.5649999999996,"endTime":2885.7799999999997,"body":"reach out to the first pro"},{"speaker":"Brandee Gaar","startTime":2882.5649999999996,"endTime":2885.7799999999997,"body":"they can remember talking to."},{"speaker":"Brandee Gaar","startTime":2886.64,"endTime":2889.8399999999997,"body":"If you have stayed at the top"},{"speaker":"Brandee Gaar","startTime":2886.64,"endTime":2889.8399999999997,"body":"of their inbox for the last"},{"speaker":"Brandee Gaar","startTime":2889.8399999999997,"endTime":2893.5449999999996,"body":"3 months, 4 months, 5 months"},{"speaker":"Brandee Gaar","startTime":2889.8399999999997,"endTime":2893.5449999999996,"body":"because you've been sending them"},{"speaker":"Brandee Gaar","startTime":2894.0049999999997,"endTime":2898.825,"body":"tips or songs, playlists, um,"},{"speaker":"Brandee Gaar","startTime":2894.0049999999997,"endTime":2898.825,"body":"different photographs, different"},{"speaker":"Brandee Gaar","startTime":2898.9649999999997,"endTime":2902.31,"body":"photo spots that they might"},{"speaker":"Brandee Gaar","startTime":2898.9649999999997,"endTime":2902.31,"body":"wanna look at in your market."},{"speaker":"Brandee Gaar","startTime":2902.5299999999997,"endTime":2904.6899999999996,"body":"Like, all of these different"},{"speaker":"Brandee Gaar","startTime":2902.5299999999997,"endTime":2904.6899999999996,"body":"things that you can send"},{"speaker":"Brandee Gaar","startTime":2904.6899999999996,"endTime":2906.7099999999996,"body":"to them through an email"},{"speaker":"Brandee Gaar","startTime":2904.6899999999996,"endTime":2906.7099999999996,"body":"marketing campaign,"},{"speaker":"Brandee Gaar","startTime":2907.035,"endTime":2908.395,"body":"you've stayed top of list."},{"speaker":"Brandee Gaar","startTime":2908.395,"endTime":2910.475,"body":"You've stayed top of"},{"speaker":"Brandee Gaar","startTime":2908.395,"endTime":2910.475,"body":"mind, and they're going"},{"speaker":"Brandee Gaar","startTime":2910.475,"endTime":2911.935,"body":"to reach back out to you."},{"speaker":"Brandee Gaar","startTime":2912.1549999999997,"endTime":2916.87,"body":"Email marketing is the number"},{"speaker":"Brandee Gaar","startTime":2912.1549999999997,"endTime":2916.87,"body":"1 way to convert buyers."},{"speaker":"Brandee Gaar","startTime":2916.87,"endTime":2918.39,"body":"And I know that sounds crazy."},{"speaker":"Brandee Gaar","startTime":2918.39,"endTime":2922.0099999999998,"body":"It's such an underutilized"},{"speaker":"Brandee Gaar","startTime":2918.39,"endTime":2922.0099999999998,"body":"tool in the wedding industry."},{"speaker":"Brandee Gaar","startTime":2922.7099999999996,"endTime":2926.765,"body":"It does take a decent amount"},{"speaker":"Brandee Gaar","startTime":2922.7099999999996,"endTime":2926.765,"body":"of setup time on the front end."},{"speaker":"Brandee Gaar","startTime":2926.9049999999997,"endTime":2929.625,"body":"What I love about an email"},{"speaker":"Brandee Gaar","startTime":2926.9049999999997,"endTime":2929.625,"body":"marketing campaign is that"},{"speaker":"Brandee Gaar","startTime":2929.625,"endTime":2933.68,"body":"once it's set up, it literally"},{"speaker":"Brandee Gaar","startTime":2929.625,"endTime":2933.68,"body":"runs for you forever."},{"speaker":"Brandee Gaar","startTime":2934.06,"endTime":2936.3799999999997,"body":"So for instance, 1 of the"},{"speaker":"Brandee Gaar","startTime":2934.06,"endTime":2936.3799999999997,"body":"email marketing campaigns we"},{"speaker":"Brandee Gaar","startTime":2936.3799999999997,"endTime":2939.8999999999996,"body":"have set up in my business"},{"speaker":"Brandee Gaar","startTime":2936.3799999999997,"endTime":2939.8999999999996,"body":"for Blush is when we get"},{"speaker":"Brandee Gaar","startTime":2939.8999999999996,"endTime":2941.2,"body":"an inquiry from The Knot."},{"speaker":"Brandee Gaar","startTime":2941.765,"endTime":2942.245,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2942.245,"endTime":2945.205,"body":"Sometimes it's like, wow, you"},{"speaker":"Brandee Gaar","startTime":2942.245,"endTime":2945.205,"body":"just get so many inquiries"},{"speaker":"Brandee Gaar","startTime":2945.205,"endTime":2947.6049999999996,"body":"from the Knot that it's"},{"speaker":"Brandee Gaar","startTime":2945.205,"endTime":2947.6049999999996,"body":"hard to keep up with them."},{"speaker":"Brandee Gaar","startTime":2947.6049999999996,"endTime":2949.0,"body":"It's hard to keep following up."},{"speaker":"Brandee Gaar","startTime":2949.08,"endTime":2953.18,"body":"So we have a whole funnel set"},{"speaker":"Brandee Gaar","startTime":2949.08,"endTime":2953.18,"body":"up dedicated to our knot leads"},{"speaker":"Brandee Gaar","startTime":2953.56,"endTime":2956.3599999999997,"body":"where it sends them an automatic"},{"speaker":"Brandee Gaar","startTime":2953.56,"endTime":2956.3599999999997,"body":"email as soon as they reach out."},{"speaker":"Brandee Gaar","startTime":2956.3599999999997,"endTime":2958.865,"body":"It gives them information"},{"speaker":"Brandee Gaar","startTime":2956.3599999999997,"endTime":2958.865,"body":"about us and then it keeps"},{"speaker":"Brandee Gaar","startTime":2959.0249999999996,"endTime":2960.725,"body":"emailing them for 30 days."},{"speaker":"Brandee Gaar","startTime":2961.1049999999996,"endTime":2962.865,"body":"And it's not just like,"},{"speaker":"Brandee Gaar","startTime":2961.1049999999996,"endTime":2962.865,"body":"hey, just wanted to see"},{"speaker":"Brandee Gaar","startTime":2962.865,"endTime":2963.5049999999997,"body":"if you wanted a book."},{"speaker":"Brandee Gaar","startTime":2963.5049999999997,"endTime":2964.865,"body":"Hey, just wanted to see"},{"speaker":"Brandee Gaar","startTime":2963.5049999999997,"endTime":2964.865,"body":"if you wanted a book."},{"speaker":"Brandee Gaar","startTime":2964.865,"endTime":2964.995,"body":"No."},{"speaker":"Brandee Gaar","startTime":2964.995,"endTime":2966.97,"body":"That's, blah, we"},{"speaker":"Brandee Gaar","startTime":2964.995,"endTime":2966.97,"body":"don't wanna that."},{"speaker":"Brandee Gaar","startTime":2966.97,"endTime":2969.37,"body":"But what it does do"},{"speaker":"Brandee Gaar","startTime":2966.97,"endTime":2969.37,"body":"is it gives them tips."},{"speaker":"Brandee Gaar","startTime":2969.37,"endTime":2972.97,"body":"It helps them to, um, get"},{"speaker":"Brandee Gaar","startTime":2969.37,"endTime":2972.97,"body":"some different freebies"},{"speaker":"Brandee Gaar","startTime":2972.97,"endTime":2973.93,"body":"that we've created for them."},{"speaker":"Brandee Gaar","startTime":2973.93,"endTime":2975.865,"body":"A budget checklist,"},{"speaker":"Brandee Gaar","startTime":2973.93,"endTime":2975.865,"body":"a timeline checklist."},{"speaker":"Brandee Gaar","startTime":2975.865,"endTime":2978.345,"body":"It also shares testimonials"},{"speaker":"Brandee Gaar","startTime":2975.865,"endTime":2978.345,"body":"from past clients and"},{"speaker":"Brandee Gaar","startTime":2978.345,"endTime":2979.5649999999996,"body":"things like that with them."},{"speaker":"Brandee Gaar","startTime":2979.705,"endTime":2982.0449999999996,"body":"And so it's just"},{"speaker":"Brandee Gaar","startTime":2979.705,"endTime":2982.0449999999996,"body":"keeping us top of mind."},{"speaker":"Brandee Gaar","startTime":2982.265,"endTime":2985.5299999999997,"body":"And it helps so much with that"},{"speaker":"Brandee Gaar","startTime":2982.265,"endTime":2985.5299999999997,"body":"conversion because we're not"},{"speaker":"Brandee Gaar","startTime":2985.5299999999997,"endTime":2988.97,"body":"necessarily having to take"},{"speaker":"Brandee Gaar","startTime":2985.5299999999997,"endTime":2988.97,"body":"up our time to reach out."},{"speaker":"Brandee Gaar","startTime":2988.97,"endTime":2992.1699999999996,"body":"We definitely send some"},{"speaker":"Brandee Gaar","startTime":2988.97,"endTime":2992.1699999999996,"body":"personal communication within"},{"speaker":"Brandee Gaar","startTime":2992.1699999999996,"endTime":2996.075,"body":"that funnel on the side, but"},{"speaker":"Brandee Gaar","startTime":2992.1699999999996,"endTime":2996.075,"body":"that funnel is really keeping"},{"speaker":"Brandee Gaar","startTime":2996.075,"endTime":2998.7949999999996,"body":"them engaged and keeping us"},{"speaker":"Brandee Gaar","startTime":2996.075,"endTime":2998.7949999999996,"body":"top of their inbox without"},{"speaker":"Brandee Gaar","startTime":2998.7949999999996,"endTime":3000.1749999999997,"body":"us having to do anything."},{"speaker":"Brandee Gaar","startTime":3000.52,"endTime":3004.04,"body":"So again, when I talk about"},{"speaker":"Brandee Gaar","startTime":3000.52,"endTime":3004.04,"body":"these 15 tips that are actually"},{"speaker":"Brandee Gaar","startTime":3004.04,"endTime":3008.725,"body":"gonna help you make money,"},{"speaker":"Brandee Gaar","startTime":3004.04,"endTime":3008.725,"body":"I fully understand what it's"},{"speaker":"Brandee Gaar","startTime":3008.725,"endTime":3010.165,"body":"like to run a wedding business."},{"speaker":"Brandee Gaar","startTime":3010.165,"endTime":3013.765,"body":"I still very much run my"},{"speaker":"Brandee Gaar","startTime":3010.165,"endTime":3013.765,"body":"wedding business, Blush is"},{"speaker":"Brandee Gaar","startTime":3013.765,"endTime":3016.825,"body":"1 of the biggest planning"},{"speaker":"Brandee Gaar","startTime":3013.765,"endTime":3016.825,"body":"firms in Orlando, Florida,"},{"speaker":"Brandee Gaar","startTime":3017.2799999999997,"endTime":3019.3599999999997,"body":"and I do my coaching business."},{"speaker":"Brandee Gaar","startTime":3019.3599999999997,"endTime":3019.6,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":3019.6,"endTime":3021.3599999999997,"body":"I've I've coached over"},{"speaker":"Brandee Gaar","startTime":3019.6,"endTime":3021.3599999999997,"body":"a thousand wedding"},{"speaker":"Brandee Gaar","startTime":3021.3599999999997,"endTime":3022.4199999999996,"body":"pros at this point."},{"speaker":"Brandee Gaar","startTime":3022.7999999999997,"endTime":3026.7149999999997,"body":"So without some of these"},{"speaker":"Brandee Gaar","startTime":3022.7999999999997,"endTime":3026.7149999999997,"body":"passive strategies to keep leads"},{"speaker":"Brandee Gaar","startTime":3026.8549999999996,"endTime":3030.875,"body":"constantly coming into blush,"},{"speaker":"Brandee Gaar","startTime":3026.8549999999996,"endTime":3030.875,"body":"I would be psychotic, honestly."},{"speaker":"Brandee Gaar","startTime":3031.1749999999997,"endTime":3035.1,"body":"If we didn't have all of these"},{"speaker":"Brandee Gaar","startTime":3031.1749999999997,"endTime":3035.1,"body":"different marketing elements set"},{"speaker":"Brandee Gaar","startTime":3035.1,"endTime":3038.4599999999996,"body":"up so that there's leads just"},{"speaker":"Brandee Gaar","startTime":3035.1,"endTime":3038.4599999999996,"body":"consistently coming in that we"},{"speaker":"Brandee Gaar","startTime":3038.4599999999996,"endTime":3041.74,"body":"can work and have automations"},{"speaker":"Brandee Gaar","startTime":3038.4599999999996,"endTime":3041.74,"body":"that help us work those and"},{"speaker":"Brandee Gaar","startTime":3041.74,"endTime":3043.5049999999997,"body":"turn those into paying clients."},{"speaker":"Brandee Gaar","startTime":3043.5049999999997,"endTime":3045.4249999999997,"body":"Honestly, I would have"},{"speaker":"Brandee Gaar","startTime":3043.5049999999997,"endTime":3045.4249999999997,"body":"given up a long time ago"},{"speaker":"Brandee Gaar","startTime":3045.4249999999997,"endTime":3049.185,"body":"on Blush because it would"},{"speaker":"Brandee Gaar","startTime":3045.4249999999997,"endTime":3049.185,"body":"be so difficult to do both."},{"speaker":"Brandee Gaar","startTime":3049.185,"endTime":3049.685,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":3049.8799999999997,"endTime":3052.7599999999998,"body":"So what I want you to know is"},{"speaker":"Brandee Gaar","startTime":3049.8799999999997,"endTime":3052.7599999999998,"body":"that as you're scaling and you"},{"speaker":"Brandee Gaar","startTime":3052.7599999999998,"endTime":3054.9199999999996,"body":"wanna add different revenue"},{"speaker":"Brandee Gaar","startTime":3052.7599999999998,"endTime":3054.9199999999996,"body":"streams to your business,"},{"speaker":"Brandee Gaar","startTime":3054.9199999999996,"endTime":3057.16,"body":"you're gonna open a new market,"},{"speaker":"Brandee Gaar","startTime":3054.9199999999996,"endTime":3057.16,"body":"you're gonna become a speaker,"},{"speaker":"Brandee Gaar","startTime":3057.16,"endTime":3059.08,"body":"you're gonna start going into"},{"speaker":"Brandee Gaar","startTime":3057.16,"endTime":3059.08,"body":"education, you're gonna add"},{"speaker":"Brandee Gaar","startTime":3059.08,"endTime":3062.1549999999997,"body":"a different revenue stream"},{"speaker":"Brandee Gaar","startTime":3059.08,"endTime":3062.1549999999997,"body":"such as like a photo booth,"},{"speaker":"Brandee Gaar","startTime":3062.1549999999997,"endTime":3064.1749999999997,"body":"or rentals, or lighting."},{"speaker":"Brandee Gaar","startTime":3064.7949999999996,"endTime":3067.995,"body":"You can't really do any of"},{"speaker":"Brandee Gaar","startTime":3064.7949999999996,"endTime":3067.995,"body":"that until your main business"},{"speaker":"Brandee Gaar","startTime":3067.995,"endTime":3071.66,"body":"is streamlined and really"},{"speaker":"Brandee Gaar","startTime":3067.995,"endTime":3071.66,"body":"kind of collecting leads for"},{"speaker":"Brandee Gaar","startTime":3071.66,"endTime":3074.64,"body":"you and doing it all as just"},{"speaker":"Brandee Gaar","startTime":3071.66,"endTime":3074.64,"body":"like this well oiled machine."},{"speaker":"Brandee Gaar","startTime":3075.4199999999996,"endTime":3079.3399999999997,"body":"So if number 15, is part of"},{"speaker":"Brandee Gaar","startTime":3075.4199999999996,"endTime":3079.3399999999997,"body":"something that you're excited"},{"speaker":"Brandee Gaar","startTime":3079.3399999999997,"endTime":3082.4599999999996,"body":"about doing this quarter,"},{"speaker":"Brandee Gaar","startTime":3079.3399999999997,"endTime":3082.4599999999996,"body":"I'm gonna link Flodesk for"},{"speaker":"Brandee Gaar","startTime":3082.4599999999996,"endTime":3085.8999999999996,"body":"you in the website show"},{"speaker":"Brandee Gaar","startTime":3082.4599999999996,"endTime":3085.8999999999996,"body":"notes because Flodesk is"},{"speaker":"Brandee Gaar","startTime":3085.8999999999996,"endTime":3089.345,"body":"the tool that I recommend"},{"speaker":"Brandee Gaar","startTime":3085.8999999999996,"endTime":3089.345,"body":"for all wedding pros to use."},{"speaker":"Brandee Gaar","startTime":3089.4849999999997,"endTime":3090.705,"body":"It's user friendly."},{"speaker":"Brandee Gaar","startTime":3091.165,"endTime":3091.9849999999997,"body":"It's inexpensive."},{"speaker":"Brandee Gaar","startTime":3092.205,"endTime":3094.765,"body":"And actually, if you click"},{"speaker":"Brandee Gaar","startTime":3092.205,"endTime":3094.765,"body":"the link that's in the show"},{"speaker":"Brandee Gaar","startTime":3094.765,"endTime":3097.758,"body":"notes that I'm gonna give to"},{"speaker":"Brandee Gaar","startTime":3094.765,"endTime":3097.758,"body":"you, you get 50 percent off of"},{"speaker":"Brandee Gaar","startTime":3097.758,"endTime":3099.4579999999996,"body":"your first year with Flodesk."},{"speaker":"Brandee Gaar","startTime":3099.529,"endTime":3102.749,"body":"It's so simple to use and"},{"speaker":"Brandee Gaar","startTime":3099.529,"endTime":3102.749,"body":"the templates are gorgeous."},{"speaker":"Brandee Gaar","startTime":3103.0539999999996,"endTime":3105.9339999999997,"body":"This is why I love it the most"},{"speaker":"Brandee Gaar","startTime":3103.0539999999996,"endTime":3105.9339999999997,"body":"for wedding pros is because"},{"speaker":"Brandee Gaar","startTime":3105.9339999999997,"endTime":3108.4939999999997,"body":"the templates are absolutely"},{"speaker":"Brandee Gaar","startTime":3105.9339999999997,"endTime":3108.4939999999997,"body":"gorgeous and we work in a very"},{"speaker":"Brandee Gaar","startTime":3108.4939999999997,"endTime":3110.354,"body":"visually stimulated industry."},{"speaker":"Brandee Gaar","startTime":3110.5589999999997,"endTime":3112.799,"body":"So I always want pretty"},{"speaker":"Brandee Gaar","startTime":3110.5589999999997,"endTime":3112.799,"body":"emails to go out."},{"speaker":"Brandee Gaar","startTime":3112.799,"endTime":3113.299,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":3113.359,"endTime":3115.519,"body":"And so this is something"},{"speaker":"Brandee Gaar","startTime":3113.359,"endTime":3115.519,"body":"that I think would be really,"},{"speaker":"Brandee Gaar","startTime":3115.519,"endTime":3119.774,"body":"really helpful to you is to get"},{"speaker":"Brandee Gaar","startTime":3115.519,"endTime":3119.774,"body":"Flodesk and start creating this"},{"speaker":"Brandee Gaar","startTime":3119.774,"endTime":3122.654,"body":"email series for your leads,"},{"speaker":"Brandee Gaar","startTime":3119.774,"endTime":3122.654,"body":"and you can also create an"},{"speaker":"Brandee Gaar","startTime":3122.654,"endTime":3124.334,"body":"email series for your clients."},{"speaker":"Brandee Gaar","startTime":3124.334,"endTime":3128.138,"body":"So having a client email series"},{"speaker":"Brandee Gaar","startTime":3124.334,"endTime":3128.138,"body":"where you create an automation"},{"speaker":"Brandee Gaar","startTime":3128.678,"endTime":3131.638,"body":"that goes out to them throughout"},{"speaker":"Brandee Gaar","startTime":3128.678,"endTime":3131.638,"body":"their planning period, so that"},{"speaker":"Brandee Gaar","startTime":3131.638,"endTime":3133.9579999999996,"body":"you don't constantly have to do"},{"speaker":"Brandee Gaar","startTime":3131.638,"endTime":3133.9579999999996,"body":"those follow ups, but you can"},{"speaker":"Brandee Gaar","startTime":3133.9579999999996,"endTime":3135.993,"body":"reach out to them and let them"},{"speaker":"Brandee Gaar","startTime":3133.9579999999996,"endTime":3135.993,"body":"know you're thinking about them"},{"speaker":"Brandee Gaar","startTime":3135.993,"endTime":3137.3729999999996,"body":"and all that exciting stuff."},{"speaker":"Brandee Gaar","startTime":3139.033,"endTime":3139.433,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":3139.433,"endTime":3141.3529999999996,"body":"You guys, this was"},{"speaker":"Brandee Gaar","startTime":3139.433,"endTime":3141.3529999999996,"body":"a long episode."},{"speaker":"Brandee Gaar","startTime":3141.3529999999996,"endTime":3144.6479999999997,"body":"I did not expect this episode"},{"speaker":"Brandee Gaar","startTime":3141.3529999999996,"endTime":3144.6479999999997,"body":"to go this long, but I really"},{"speaker":"Brandee Gaar","startTime":3144.6479999999997,"endTime":3148.048,"body":"felt like it was time to dig"},{"speaker":"Brandee Gaar","startTime":3144.6479999999997,"endTime":3148.048,"body":"into the marketing strategies"},{"speaker":"Brandee Gaar","startTime":3148.428,"endTime":3152.2679999999996,"body":"that are actually going to work"},{"speaker":"Brandee Gaar","startTime":3148.428,"endTime":3152.2679999999996,"body":"in your business and actually"},{"speaker":"Brandee Gaar","startTime":3152.2679999999996,"endTime":3153.433,"body":"going to make you money."},{"speaker":"Brandee Gaar","startTime":3153.832,"endTime":3157.673,"body":"There are hundreds, hundreds"},{"speaker":"Brandee Gaar","startTime":3153.832,"endTime":3157.673,"body":"of different marketing"},{"speaker":"Brandee Gaar","startTime":3157.673,"endTime":3160.2329999999997,"body":"tips that you could hear"},{"speaker":"Brandee Gaar","startTime":3157.673,"endTime":3160.2329999999997,"body":"out there, and you can"},{"speaker":"Brandee Gaar","startTime":3160.2329999999997,"endTime":3161.6929999999998,"body":"throw spaghetti at a wall."},{"speaker":"Brandee Gaar","startTime":3161.868,"endTime":3163.7879999999996,"body":"You can do all these"},{"speaker":"Brandee Gaar","startTime":3161.868,"endTime":3163.7879999999996,"body":"different things."},{"speaker":"Brandee Gaar","startTime":3163.7879999999996,"endTime":3167.548,"body":"But what I want you to know is"},{"speaker":"Brandee Gaar","startTime":3163.7879999999996,"endTime":3167.548,"body":"that I carefully curated these"},{"speaker":"Brandee Gaar","startTime":3167.548,"endTime":3171.3129999999996,"body":"15 tips only so that they would"},{"speaker":"Brandee Gaar","startTime":3167.548,"endTime":3171.3129999999996,"body":"be the tips that make you money,"},{"speaker":"Brandee Gaar","startTime":3171.3129999999996,"endTime":3175.973,"body":"but I want them to be done in"},{"speaker":"Brandee Gaar","startTime":3171.3129999999996,"endTime":3175.973,"body":"a way that creates a cohesive"},{"speaker":"Brandee Gaar","startTime":3176.113,"endTime":3180.698,"body":"marketing strategy for you"},{"speaker":"Brandee Gaar","startTime":3176.113,"endTime":3180.698,"body":"to really create passive and"},{"speaker":"Brandee Gaar","startTime":3180.758,"endTime":3184.5379999999996,"body":"active ways to constantly be"},{"speaker":"Brandee Gaar","startTime":3180.758,"endTime":3184.5379999999996,"body":"putting leads into your funnel."},{"speaker":"Brandee Gaar","startTime":3184.9979999999996,"endTime":3187.9629999999997,"body":"That is so important to me,"},{"speaker":"Brandee Gaar","startTime":3184.9979999999996,"endTime":3187.9629999999997,"body":"CEO, that you understand"},{"speaker":"Brandee Gaar","startTime":3188.0229999999997,"endTime":3190.823,"body":"that the better you have"},{"speaker":"Brandee Gaar","startTime":3188.0229999999997,"endTime":3190.823,"body":"leads coming into your funnel"},{"speaker":"Brandee Gaar","startTime":3190.823,"endTime":3194.178,"body":"consistently without you"},{"speaker":"Brandee Gaar","startTime":3190.823,"endTime":3194.178,"body":"having to do so much work,"},{"speaker":"Brandee Gaar","startTime":3194.178,"endTime":3197.138,"body":"the more money you are gonna"},{"speaker":"Brandee Gaar","startTime":3194.178,"endTime":3197.138,"body":"make in your business and the"},{"speaker":"Brandee Gaar","startTime":3197.138,"endTime":3199.078,"body":"easier it's gonna be for you."},{"speaker":"Brandee Gaar","startTime":3199.078,"endTime":3201.763,"body":", I'm so excited that you"},{"speaker":"Brandee Gaar","startTime":3199.078,"endTime":3201.763,"body":"came for this episode today."},{"speaker":"Brandee Gaar","startTime":3201.763,"endTime":3204.883,"body":"And, hey, if you heard even"},{"speaker":"Brandee Gaar","startTime":3201.763,"endTime":3204.883,"body":"1 thing on this podcast"},{"speaker":"Brandee Gaar","startTime":3204.883,"endTime":3207.203,"body":"today that you're gonna"},{"speaker":"Brandee Gaar","startTime":3204.883,"endTime":3207.203,"body":"implement into your business,"},{"speaker":"Brandee Gaar","startTime":3207.203,"endTime":3208.0829999999996,"body":"would you do me a favor?"},{"speaker":"Brandee Gaar","startTime":3208.0829999999996,"endTime":3210.5679999999998,"body":"And would you share that"},{"speaker":"Brandee Gaar","startTime":3208.0829999999996,"endTime":3210.5679999999998,"body":"on your story and tag me?"},{"speaker":"Brandee Gaar","startTime":3210.5679999999998,"endTime":3212.808,"body":"Because I'd love to see"},{"speaker":"Brandee Gaar","startTime":3210.5679999999998,"endTime":3212.808,"body":"what you're gonna implement"},{"speaker":"Brandee Gaar","startTime":3212.808,"endTime":3216.1679999999997,"body":"into your business because"},{"speaker":"Brandee Gaar","startTime":3212.808,"endTime":3216.1679999999997,"body":"it makes me so excited."},{"speaker":"Brandee Gaar","startTime":3216.1679999999997,"endTime":3217.953,"body":"I don't know if you guys"},{"speaker":"Brandee Gaar","startTime":3216.1679999999997,"endTime":3217.953,"body":"know this, but when I record"},{"speaker":"Brandee Gaar","startTime":3217.953,"endTime":3220.3529999999996,"body":"these podcasts, I'm literally"},{"speaker":"Brandee Gaar","startTime":3217.953,"endTime":3220.3529999999996,"body":"just talking to a wall."},{"speaker":"Brandee Gaar","startTime":3220.3529999999996,"endTime":3220.7529999999997,"body":"That's it."},{"speaker":"Brandee Gaar","startTime":3220.7529999999997,"endTime":3221.953,"body":"I'm talking to a wall."},{"speaker":"Brandee Gaar","startTime":3221.953,"endTime":3224.9129999999996,"body":"So when you guys share with"},{"speaker":"Brandee Gaar","startTime":3221.953,"endTime":3224.9129999999996,"body":"me the podcast and you share,"},{"speaker":"Brandee Gaar","startTime":3224.9129999999996,"endTime":3227.1369999999997,"body":"you say, like, this was a"},{"speaker":"Brandee Gaar","startTime":3224.9129999999996,"endTime":3227.1369999999997,"body":"great podcast or I learned"},{"speaker":"Brandee Gaar","startTime":3227.1369999999997,"endTime":3230.5179999999996,"body":"this, that helps me know"},{"speaker":"Brandee Gaar","startTime":3227.1369999999997,"endTime":3230.5179999999996,"body":"so much what's resonating"},{"speaker":"Brandee Gaar","startTime":3230.578,"endTime":3233.7169999999996,"body":"with you, and it helps me to"},{"speaker":"Brandee Gaar","startTime":3230.578,"endTime":3233.7169999999996,"body":"create even better content."},{"speaker":"Brandee Gaar","startTime":3234.2329999999997,"endTime":3236.3929999999996,"body":"So if you heard something"},{"speaker":"Brandee Gaar","startTime":3234.2329999999997,"endTime":3236.3929999999996,"body":"that you're gonna implement"},{"speaker":"Brandee Gaar","startTime":3236.3929999999996,"endTime":3238.953,"body":"into your business this year,"},{"speaker":"Brandee Gaar","startTime":3236.3929999999996,"endTime":3238.953,"body":"please share it on your story"},{"speaker":"Brandee Gaar","startTime":3238.953,"endTime":3241.9979999999996,"body":"and tag me so that I can say"},{"speaker":"Brandee Gaar","startTime":3238.953,"endTime":3241.9979999999996,"body":"thank you and reshare it."},{"speaker":"Brandee Gaar","startTime":3242.078,"endTime":3243.598,"body":"You guys, thank you so"},{"speaker":"Brandee Gaar","startTime":3242.078,"endTime":3243.598,"body":"much for being here, and"},{"speaker":"Brandee Gaar","startTime":3243.598,"endTime":3245.138,"body":"I will see you next time."}]}