{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":65.37,"endTime":68.04,"body":"Why am I"},{"speaker":"Brandee Gaar","startTime":65.37,"endTime":68.04,"body":"getting price shopped so much?"},{"speaker":"Brandee Gaar","startTime":68.51,"endTime":71.33,"body":"What can I do to attract"},{"speaker":"Brandee Gaar","startTime":68.51,"endTime":71.33,"body":"a more ideal client?"},{"speaker":"Brandee Gaar","startTime":71.86,"endTime":74.69900000000001,"body":"And I don't really want"},{"speaker":"Brandee Gaar","startTime":71.86,"endTime":74.69900000000001,"body":"to offer a third package."},{"speaker":"Brandee Gaar","startTime":74.73,"endTime":75.73,"body":"Do I have to?"},{"speaker":"Brandee Gaar","startTime":76.599,"endTime":79.47,"body":"If you've ever asked yourself"},{"speaker":"Brandee Gaar","startTime":76.599,"endTime":79.47,"body":"any of these questions, you're"},{"speaker":"Brandee Gaar","startTime":79.47,"endTime":82.51,"body":"in for a treat on today's"},{"speaker":"Brandee Gaar","startTime":79.47,"endTime":82.51,"body":"episode because I'm pulling"},{"speaker":"Brandee Gaar","startTime":82.51,"endTime":85.35900000000001,"body":"back the curtain and letting"},{"speaker":"Brandee Gaar","startTime":82.51,"endTime":85.35900000000001,"body":"you listen in on a one on one"},{"speaker":"Brandee Gaar","startTime":85.36,"endTime":89.828,"body":"strategy call, a power hour"},{"speaker":"Brandee Gaar","startTime":85.36,"endTime":89.828,"body":"with Accelerator student,"},{"speaker":"Brandee Gaar","startTime":89.86800000000001,"endTime":92.22800000000001,"body":"Felicia Nalluri from Posh Vows."},{"speaker":"Brandee Gaar","startTime":92.22800000000001,"endTime":95.688,"body":"Power Hours are highly"},{"speaker":"Brandee Gaar","startTime":92.22800000000001,"endTime":95.688,"body":"discounted one on one strategy"},{"speaker":"Brandee Gaar","startTime":95.69800000000001,"endTime":98.75800000000001,"body":"sessions specifically for"},{"speaker":"Brandee Gaar","startTime":95.69800000000001,"endTime":98.75800000000001,"body":"Accelerator students to help"},{"speaker":"Brandee Gaar","startTime":98.75800000000001,"endTime":102.06800000000001,"body":"them get unstuck from a specific"},{"speaker":"Brandee Gaar","startTime":98.75800000000001,"endTime":102.06800000000001,"body":"thing in their business so"},{"speaker":"Brandee Gaar","startTime":102.06800000000001,"endTime":103.97800000000001,"body":"they can scale super quickly."},{"speaker":"Brandee Gaar","startTime":104.468,"endTime":108.778,"body":"Felicia joined the Accelerator"},{"speaker":"Brandee Gaar","startTime":104.468,"endTime":108.778,"body":"only a month ago in February,"},{"speaker":"Brandee Gaar","startTime":109.148,"endTime":113.368,"body":"and it was also only her"},{"speaker":"Brandee Gaar","startTime":109.148,"endTime":113.368,"body":"second month in business, which"},{"speaker":"Brandee Gaar","startTime":113.368,"endTime":115.058,"body":"is absolutely crazy to me."},{"speaker":"Brandee Gaar","startTime":115.058,"endTime":117.868,"body":"As you'll hear in this call,"},{"speaker":"Brandee Gaar","startTime":115.058,"endTime":117.868,"body":"Felicia is not here for"},{"speaker":"Brandee Gaar","startTime":117.868,"endTime":119.268,"body":"a slow and steady build."},{"speaker":"Brandee Gaar","startTime":119.548,"endTime":123.34800000000001,"body":"This girl wants the tools and"},{"speaker":"Brandee Gaar","startTime":119.548,"endTime":123.34800000000001,"body":"strategies to scale quickly and"},{"speaker":"Brandee Gaar","startTime":123.34800000000001,"endTime":124.888,"body":"she is ready to do the work."},{"speaker":"Brandee Gaar","startTime":125.138,"endTime":128.348,"body":"And so when she dropped into my"},{"speaker":"Brandee Gaar","startTime":125.138,"endTime":128.348,"body":"DMs and asked if she could join"},{"speaker":"Brandee Gaar","startTime":128.348,"endTime":131.308,"body":"the Accelerator, even though"},{"speaker":"Brandee Gaar","startTime":128.348,"endTime":131.308,"body":"she was brand new to business,"},{"speaker":"Brandee Gaar","startTime":131.56799999999998,"endTime":134.508,"body":"my response was, if you're"},{"speaker":"Brandee Gaar","startTime":131.56799999999998,"endTime":134.508,"body":"willing to do the work, I'm"},{"speaker":"Brandee Gaar","startTime":134.56799999999998,"endTime":136.238,"body":"willing and ready to teach you."},{"speaker":"Brandee Gaar","startTime":136.238,"endTime":139.058,"body":"One of the very first things"},{"speaker":"Brandee Gaar","startTime":136.238,"endTime":139.058,"body":"we did with Felicia when she"},{"speaker":"Brandee Gaar","startTime":139.08800000000002,"endTime":141.708,"body":"very first joined the program"},{"speaker":"Brandee Gaar","startTime":139.08800000000002,"endTime":141.708,"body":"was to edit her marketing."},{"speaker":"Brandee Gaar","startTime":142.018,"endTime":146.668,"body":"All of her marketing and her"},{"speaker":"Brandee Gaar","startTime":142.018,"endTime":146.668,"body":"copy was focused on a very DIY"},{"speaker":"Brandee Gaar","startTime":146.738,"endTime":150.628,"body":"couple and that was causing her"},{"speaker":"Brandee Gaar","startTime":146.738,"endTime":150.628,"body":"to be price shopped quite a bit"},{"speaker":"Brandee Gaar","startTime":150.958,"endTime":154.298,"body":"and also attract a couple that"},{"speaker":"Brandee Gaar","startTime":150.958,"endTime":154.298,"body":"didn't have the budget of the"},{"speaker":"Brandee Gaar","startTime":154.298,"endTime":155.858,"body":"packages that she was charging."},{"speaker":"Brandee Gaar","startTime":155.858,"endTime":158.618,"body":"So she was losing a ton of"},{"speaker":"Brandee Gaar","startTime":155.858,"endTime":158.618,"body":"clients and she was really"},{"speaker":"Brandee Gaar","startTime":158.618,"endTime":162.018,"body":"attracting a very unideal"},{"speaker":"Brandee Gaar","startTime":158.618,"endTime":162.018,"body":"couple for her pricing."},{"speaker":"Brandee Gaar","startTime":162.018,"endTime":164.358,"body":"So her marketing did"},{"speaker":"Brandee Gaar","startTime":162.018,"endTime":164.358,"body":"not match her pricing."},{"speaker":"Brandee Gaar","startTime":164.358,"endTime":165.888,"body":"So we fixed that right away."},{"speaker":"Brandee Gaar","startTime":165.888,"endTime":168.438,"body":"In just the few weeks that"},{"speaker":"Brandee Gaar","startTime":165.888,"endTime":168.438,"body":"she's been inside the program,"},{"speaker":"Brandee Gaar","startTime":168.438,"endTime":171.84300000000002,"body":"she's Edited her marketing,"},{"speaker":"Brandee Gaar","startTime":168.438,"endTime":171.84300000000002,"body":"her messaging, her sales"},{"speaker":"Brandee Gaar","startTime":171.853,"endTime":173.203,"body":"funnel, and her pricing."},{"speaker":"Brandee Gaar","startTime":173.483,"endTime":174.77300000000002,"body":"And y'all, this is crazy."},{"speaker":"Brandee Gaar","startTime":174.77300000000002,"endTime":179.013,"body":"In her first month in business,"},{"speaker":"Brandee Gaar","startTime":174.77300000000002,"endTime":179.013,"body":"she did 400 in sales, which"},{"speaker":"Brandee Gaar","startTime":179.013,"endTime":182.163,"body":"is nothing to sneeze at as"},{"speaker":"Brandee Gaar","startTime":179.013,"endTime":182.163,"body":"a brand new business owner."},{"speaker":"Brandee Gaar","startTime":182.423,"endTime":184.90300000000002,"body":"But in her second month"},{"speaker":"Brandee Gaar","startTime":182.423,"endTime":184.90300000000002,"body":"in business, which is when"},{"speaker":"Brandee Gaar","startTime":184.90300000000002,"endTime":189.563,"body":"she joined the Accelerator,"},{"speaker":"Brandee Gaar","startTime":184.90300000000002,"endTime":189.563,"body":"she has booked $14,000"},{"speaker":"Brandee Gaar","startTime":189.663,"endTime":192.453,"body":"in business, which is"},{"speaker":"Brandee Gaar","startTime":189.663,"endTime":192.453,"body":"absolutely mind blowing."},{"speaker":"Brandee Gaar","startTime":192.733,"endTime":195.06300000000002,"body":"You guys listen,"},{"speaker":"Brandee Gaar","startTime":192.733,"endTime":195.06300000000002,"body":"this isn't magic."},{"speaker":"Brandee Gaar","startTime":195.28300000000002,"endTime":196.383,"body":"It's strategy."},{"speaker":"Brandee Gaar","startTime":196.723,"endTime":199.893,"body":"It's strong marketing, a"},{"speaker":"Brandee Gaar","startTime":196.723,"endTime":199.893,"body":"strategic sales funnel,"},{"speaker":"Brandee Gaar","startTime":200.193,"endTime":201.683,"body":"and profitable packages."},{"speaker":"Brandee Gaar","startTime":201.743,"endTime":205.223,"body":"It's the triple threat method"},{"speaker":"Brandee Gaar","startTime":201.743,"endTime":205.223,"body":"that I teach to scaling"},{"speaker":"Brandee Gaar","startTime":205.233,"endTime":206.473,"body":"your six figure business."},{"speaker":"Brandee Gaar","startTime":206.51,"endTime":208.39000000000001,"body":"I'm excited for you to"},{"speaker":"Brandee Gaar","startTime":206.51,"endTime":208.39000000000001,"body":"listen in on this call."},{"speaker":"Brandee Gaar","startTime":208.42000000000002,"endTime":211.32,"body":"And hey, if you are ready"},{"speaker":"Brandee Gaar","startTime":208.42000000000002,"endTime":211.32,"body":"for this kind of support, as"},{"speaker":"Brandee Gaar","startTime":211.33,"endTime":214.70000000000002,"body":"you are building your dream"},{"speaker":"Brandee Gaar","startTime":211.33,"endTime":214.70000000000002,"body":"business, you can apply to be"},{"speaker":"Brandee Gaar","startTime":214.70000000000002,"endTime":216.46,"body":"part of the accelerator as well."},{"speaker":"Brandee Gaar","startTime":216.71,"endTime":218.35,"body":"Just head over to brandegaar."},{"speaker":"Brandee Gaar","startTime":218.35,"endTime":219.87,"body":"com slash apply."},{"speaker":"Brandee Gaar","startTime":220.06,"endTime":222.08,"body":"And we would love"},{"speaker":"Brandee Gaar","startTime":220.06,"endTime":222.08,"body":"to see you inside."},{"speaker":"Brandee Gaar","startTime":222.28,"endTime":225.73000000000002,"body":"All right, let's get into this"},{"speaker":"Brandee Gaar","startTime":222.28,"endTime":225.73000000000002,"body":"strategic call with Felicia."},{"speaker":"Brandee Gaar","startTime":225.91,"endTime":226.31,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":226.73000000000002,"endTime":227.98000000000002,"body":"So let's get into it."},{"speaker":"Brandee Gaar","startTime":228.03,"endTime":230.83,"body":"these calls, just so you"},{"speaker":"Brandee Gaar","startTime":228.03,"endTime":230.83,"body":"know, are really for you."},{"speaker":"Brandee Gaar","startTime":230.85,"endTime":233.827,"body":"So like, let's start"},{"speaker":"Brandee Gaar","startTime":230.85,"endTime":233.827,"body":"where you want to start."},{"speaker":"Brandee Gaar","startTime":234.09300000000002,"endTime":236.53300000000002,"body":"I just started my business"},{"speaker":"Brandee Gaar","startTime":234.09300000000002,"endTime":236.53300000000002,"body":"two months ago, actually,"},{"speaker":"Brandee Gaar","startTime":236.933,"endTime":240.09300000000002,"body":"but I wanted to like jump"},{"speaker":"Brandee Gaar","startTime":236.933,"endTime":240.09300000000002,"body":"in and get everything"},{"speaker":"Brandee Gaar","startTime":240.09300000000002,"endTime":241.213,"body":"correct from the start."},{"speaker":"Brandee Gaar","startTime":241.763,"endTime":243.56300000000002,"body":"which is why I like"},{"speaker":"Brandee Gaar","startTime":241.763,"endTime":243.56300000000002,"body":"signed up for your course,"},{"speaker":"Brandee Gaar","startTime":243.583,"endTime":246.113,"body":"because I was like, I have"},{"speaker":"Brandee Gaar","startTime":243.583,"endTime":246.113,"body":"no idea what I'm doing."},{"speaker":"Brandee Gaar","startTime":246.123,"endTime":248.913,"body":"And I'd rather just make the"},{"speaker":"Brandee Gaar","startTime":246.123,"endTime":248.913,"body":"investment at the beginning"},{"speaker":"Brandee Gaar","startTime":248.913,"endTime":251.03300000000002,"body":"and then know what I'm"},{"speaker":"Brandee Gaar","startTime":248.913,"endTime":251.03300000000002,"body":"doing, make sure everything's"},{"speaker":"Brandee Gaar","startTime":251.03300000000002,"endTime":252.153,"body":"set up from the get go."},{"speaker":"Brandee Gaar","startTime":252.59300000000002,"endTime":255.56300000000002,"body":"Everything has been really"},{"speaker":"Brandee Gaar","startTime":252.59300000000002,"endTime":255.56300000000002,"body":"actually pretty good so far."},{"speaker":"Brandee Gaar","startTime":255.56300000000002,"endTime":259.363,"body":"The first month it was at"},{"speaker":"Brandee Gaar","startTime":255.56300000000002,"endTime":259.363,"body":"like, I made like $400, which"},{"speaker":"Brandee Gaar","startTime":259.363,"endTime":262.123,"body":"is really embarrassing because"},{"speaker":"Brandee Gaar","startTime":259.363,"endTime":262.123,"body":"there was someone that wanted"},{"speaker":"Brandee Gaar","startTime":262.153,"endTime":265.023,"body":"to do like a graduation"},{"speaker":"Brandee Gaar","startTime":262.153,"endTime":265.023,"body":"party, which I don't even do,"},{"speaker":"Brandee Gaar","startTime":265.193,"endTime":267.343,"body":"but I was like, okay, sure."},{"speaker":"Brandee Gaar","startTime":267.663,"endTime":269.973,"body":"Now I have to actually"},{"speaker":"Brandee Gaar","startTime":267.663,"endTime":269.973,"body":"go do it for like no"},{"speaker":"Brandee Gaar","startTime":269.973,"endTime":271.25300000000004,"body":"dollars, but it's okay."},{"speaker":"Brandee Gaar","startTime":272.553,"endTime":275.283,"body":"And then this month, um,"},{"speaker":"Brandee Gaar","startTime":272.553,"endTime":275.283,"body":"is doing really good."},{"speaker":"Brandee Gaar","startTime":275.283,"endTime":279.203,"body":"I'm at 7, 000 for this month, so"},{"speaker":"Brandee Gaar","startTime":275.283,"endTime":279.203,"body":"I'm pretty happy with that, but."},{"speaker":"Brandee Gaar","startTime":280.068,"endTime":284.168,"body":"But it's a lot of events and I"},{"speaker":"Brandee Gaar","startTime":280.068,"endTime":284.168,"body":"felt like I charged way too low."},{"speaker":"Brandee Gaar","startTime":284.168,"endTime":287.848,"body":"It's mostly wedding management,"},{"speaker":"Brandee Gaar","startTime":284.168,"endTime":287.848,"body":"like day of coordination,"},{"speaker":"Brandee Gaar","startTime":287.848,"endTime":291.938,"body":"but it wasn't the price that"},{"speaker":"Brandee Gaar","startTime":287.848,"endTime":291.938,"body":"I actually wanted and just"},{"speaker":"Brandee Gaar","startTime":291.938,"endTime":295.498,"body":"like your clients, I ended"},{"speaker":"Brandee Gaar","startTime":291.938,"endTime":295.498,"body":"up like lowering it way down."},{"speaker":"Brandee Gaar","startTime":295.948,"endTime":298.918,"body":"Which I'm okay with, but"},{"speaker":"Brandee Gaar","startTime":295.948,"endTime":298.918,"body":"obviously, long term, I"},{"speaker":"Brandee Gaar","startTime":298.928,"endTime":299.808,"body":"don't want to do that."},{"speaker":"Brandee Gaar","startTime":299.808,"endTime":303.218,"body":"I mean, but it helps with your"},{"speaker":"Brandee Gaar","startTime":299.808,"endTime":303.218,"body":"portfolio as a professional."},{"speaker":"Brandee Gaar","startTime":303.798,"endTime":306.62800000000004,"body":"Yeah, so that's why I was"},{"speaker":"Brandee Gaar","startTime":303.798,"endTime":306.62800000000004,"body":"like, okay, it's okay."},{"speaker":"Brandee Gaar","startTime":306.62800000000004,"endTime":308.808,"body":"And plus, like, I do need"},{"speaker":"Brandee Gaar","startTime":306.62800000000004,"endTime":308.808,"body":"to get more experience."},{"speaker":"Brandee Gaar","startTime":308.808,"endTime":311.95799999999997,"body":"Like, that hands on"},{"speaker":"Brandee Gaar","startTime":308.808,"endTime":311.95799999999997,"body":"experience is worth it to me."},{"speaker":"Brandee Gaar","startTime":312.00800000000004,"endTime":314.515,"body":"so right now you're"},{"speaker":"Brandee Gaar","startTime":312.00800000000004,"endTime":314.515,"body":"saying one of your biggest"},{"speaker":"Brandee Gaar","startTime":314.515,"endTime":316.53499999999997,"body":"challenges is pricing."},{"speaker":"Brandee Gaar","startTime":317.015,"endTime":317.53499999999997,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":317.625,"endTime":319.20500000000004,"body":"So, so yes."},{"speaker":"Brandee Gaar","startTime":319.445,"endTime":322.135,"body":"And I can see it getting"},{"speaker":"Brandee Gaar","startTime":319.445,"endTime":322.135,"body":"a little bit better"},{"speaker":"Brandee Gaar","startTime":322.135,"endTime":325.725,"body":"because my, so my wedding"},{"speaker":"Brandee Gaar","startTime":322.135,"endTime":325.725,"body":"management package is $2500."},{"speaker":"Brandee Gaar","startTime":326.045,"endTime":329.075,"body":"Um, originally I was getting"},{"speaker":"Brandee Gaar","startTime":326.045,"endTime":329.075,"body":"like super price shops."},{"speaker":"Brandee Gaar","startTime":329.075,"endTime":332.615,"body":"And I think when I, you told me"},{"speaker":"Brandee Gaar","startTime":329.075,"endTime":332.615,"body":"to stop saying DIY and I like."},{"speaker":"Brandee Gaar","startTime":333.12,"endTime":335.89,"body":"Got rid of that everywhere,"},{"speaker":"Brandee Gaar","startTime":333.12,"endTime":335.89,"body":"like on my website, everything."},{"speaker":"Brandee Gaar","startTime":336.31,"endTime":338.18,"body":"And it might just be a"},{"speaker":"Brandee Gaar","startTime":336.31,"endTime":338.18,"body":"coincidence or it might've"},{"speaker":"Brandee Gaar","startTime":338.18,"endTime":341.34000000000003,"body":"actually worked because two"},{"speaker":"Brandee Gaar","startTime":338.18,"endTime":341.34000000000003,"body":"days ago, I finally got like"},{"speaker":"Brandee Gaar","startTime":341.83,"endTime":346.51,"body":"my first, uh, full wedding"},{"speaker":"Brandee Gaar","startTime":341.83,"endTime":346.51,"body":"management package for 2, 500"},{"speaker":"Brandee Gaar","startTime":346.59000000000003,"endTime":348.36,"body":"and she didn't even question it."},{"speaker":"Brandee Gaar","startTime":348.37,"endTime":350.06,"body":"She just was like, okay, yes."},{"speaker":"Brandee Gaar","startTime":350.14,"endTime":351.37,"body":"And then she went and signed it."},{"speaker":"Brandee Gaar","startTime":351.745,"endTime":354.46500000000003,"body":"Um, but before that, yeah,"},{"speaker":"Brandee Gaar","startTime":351.745,"endTime":354.46500000000003,"body":"I was getting a lot of"},{"speaker":"Brandee Gaar","startTime":354.485,"endTime":357.525,"body":"people saying, Hey, can"},{"speaker":"Brandee Gaar","startTime":354.485,"endTime":357.525,"body":"you do a custom package?"},{"speaker":"Brandee Gaar","startTime":357.545,"endTime":361.645,"body":"Can you do, um, like"},{"speaker":"Brandee Gaar","startTime":357.545,"endTime":361.645,"body":"$1,100?, blah, blah, blah."},{"speaker":"Brandee Gaar","startTime":361.985,"endTime":364.375,"body":"And I was just saying yes,"},{"speaker":"Brandee Gaar","startTime":361.985,"endTime":364.375,"body":"because I was desperate."},{"speaker":"Brandee Gaar","startTime":364.925,"endTime":367.665,"body":"in San Diego, like there's a"},{"speaker":"Brandee Gaar","startTime":364.925,"endTime":367.665,"body":"lot of planners when they do"},{"speaker":"Brandee Gaar","startTime":367.665,"endTime":368.745,"body":"like wedding management here."},{"speaker":"Brandee Gaar","startTime":368.745,"endTime":368.985,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":368.985,"endTime":373.688,"body":"Like 3, 500 for wedding"},{"speaker":"Brandee Gaar","startTime":368.985,"endTime":373.688,"body":"management,  mine is 2, 500."},{"speaker":"Brandee Gaar","startTime":373.688,"endTime":376.938,"body":"And I feel pretty happy with"},{"speaker":"Brandee Gaar","startTime":373.688,"endTime":376.938,"body":"that because since I'm brand"},{"speaker":"Brandee Gaar","startTime":376.938,"endTime":379.353,"body":"new, I can't really Go higher."},{"speaker":"Brandee Gaar","startTime":379.353,"endTime":380.243,"body":"I don't think so."},{"speaker":"Brandee Gaar","startTime":380.253,"endTime":384.503,"body":"I mean, you can, but you"},{"speaker":"Brandee Gaar","startTime":380.253,"endTime":384.503,"body":"know, like, I always try to"},{"speaker":"Brandee Gaar","startTime":384.503,"endTime":386.663,"body":"explain to my students, right?"},{"speaker":"Brandee Gaar","startTime":386.663,"endTime":388.923,"body":"Like, You can charge"},{"speaker":"Brandee Gaar","startTime":386.663,"endTime":388.923,"body":"whatever you want."},{"speaker":"Brandee Gaar","startTime":389.083,"endTime":392.183,"body":"as long as you are going to"},{"speaker":"Brandee Gaar","startTime":389.083,"endTime":392.183,"body":"deliver the service, which"},{"speaker":"Brandee Gaar","startTime":392.183,"endTime":394.373,"body":"if you know you're good at"},{"speaker":"Brandee Gaar","startTime":392.183,"endTime":394.373,"body":"what you do, then you can."},{"speaker":"Brandee Gaar","startTime":394.743,"endTime":398.64300000000003,"body":"The trick is though that,"},{"speaker":"Brandee Gaar","startTime":394.743,"endTime":398.64300000000003,"body":"You're going to have so many"},{"speaker":"Brandee Gaar","startTime":398.64300000000003,"endTime":402.573,"body":"referral sources that you"},{"speaker":"Brandee Gaar","startTime":398.64300000000003,"endTime":402.573,"body":"can charge more because the"},{"speaker":"Brandee Gaar","startTime":402.573,"endTime":405.193,"body":"leads just come in without"},{"speaker":"Brandee Gaar","startTime":402.573,"endTime":405.193,"body":"you doing anything, right?"},{"speaker":"Brandee Gaar","startTime":405.253,"endTime":405.663,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":405.943,"endTime":407.663,"body":"In the beginning, it's"},{"speaker":"Brandee Gaar","startTime":405.943,"endTime":407.663,"body":"not that you can't charge"},{"speaker":"Brandee Gaar","startTime":407.663,"endTime":408.45300000000003,"body":"more because you're new."},{"speaker":"Brandee Gaar","startTime":408.483,"endTime":411.103,"body":"It's just more because the"},{"speaker":"Brandee Gaar","startTime":408.483,"endTime":411.103,"body":"fact that it's like, I don't"},{"speaker":"Brandee Gaar","startTime":411.123,"endTime":412.503,"body":"have that many leads coming in."},{"speaker":"Brandee Gaar","startTime":412.563,"endTime":414.723,"body":"I need to book the"},{"speaker":"Brandee Gaar","startTime":412.563,"endTime":414.723,"body":"ones that come, right?"},{"speaker":"Brandee Gaar","startTime":415.063,"endTime":415.303,"body":"Exactly."},{"speaker":"Brandee Gaar","startTime":415.383,"endTime":417.443,"body":"As you get more and more"},{"speaker":"Brandee Gaar","startTime":415.383,"endTime":417.443,"body":"leads, you can raise that"},{"speaker":"Brandee Gaar","startTime":417.45300000000003,"endTime":420.523,"body":"price because you won't need"},{"speaker":"Brandee Gaar","startTime":417.45300000000003,"endTime":420.523,"body":"to book those weddings as much."},{"speaker":"Brandee Gaar","startTime":420.863,"endTime":423.863,"body":"So I feel really good"},{"speaker":"Brandee Gaar","startTime":420.863,"endTime":423.863,"body":"about the 2, 500 as well,"},{"speaker":"Brandee Gaar","startTime":423.903,"endTime":427.563,"body":"knowing that you can always"},{"speaker":"Brandee Gaar","startTime":423.903,"endTime":427.563,"body":"increase that as you go."},{"speaker":"Brandee Gaar","startTime":427.802,"endTime":431.95,"body":"and I honestly, Felicia,"},{"speaker":"Brandee Gaar","startTime":427.802,"endTime":431.95,"body":"100%, the reason you were"},{"speaker":"Brandee Gaar","startTime":431.97,"endTime":435.406,"body":"getting price shopped is"},{"speaker":"Brandee Gaar","startTime":431.97,"endTime":435.406,"body":"because your messaging was so."},{"speaker":"Brandee Gaar","startTime":435.406,"endTime":436.386,"body":"Day of coordination."},{"speaker":"Brandee Gaar","startTime":436.426,"endTime":440.25600000000003,"body":"And it was like, you need"},{"speaker":"Brandee Gaar","startTime":436.426,"endTime":440.25600000000003,"body":"a day of coordinator, you"},{"speaker":"Brandee Gaar","startTime":440.25600000000003,"endTime":441.666,"body":"need a wedding manager."},{"speaker":"Brandee Gaar","startTime":441.836,"endTime":443.076,"body":"I think it's confusing."},{"speaker":"Brandee Gaar","startTime":443.856,"endTime":444.196,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":444.196,"endTime":445.336,"body":"That's what I was saying too."},{"speaker":"Brandee Gaar","startTime":445.336,"endTime":447.906,"body":"I think it's because I was,"},{"speaker":"Brandee Gaar","startTime":445.336,"endTime":447.906,"body":"my original thing was I"},{"speaker":"Brandee Gaar","startTime":447.906,"endTime":450.446,"body":"was trying to do something"},{"speaker":"Brandee Gaar","startTime":447.906,"endTime":450.446,"body":"that, something different,"},{"speaker":"Brandee Gaar","startTime":450.446,"endTime":451.426,"body":"like that no one's doing."},{"speaker":"Brandee Gaar","startTime":451.796,"endTime":453.216,"body":"So like wedding manager."},{"speaker":"Brandee Gaar","startTime":453.776,"endTime":456.186,"body":"You know, people don't"},{"speaker":"Brandee Gaar","startTime":453.776,"endTime":456.186,"body":"like use that term as much."},{"speaker":"Brandee Gaar","startTime":456.196,"endTime":458.126,"body":"I got like a lot of people"},{"speaker":"Brandee Gaar","startTime":456.196,"endTime":458.126,"body":"messaging me being like,"},{"speaker":"Brandee Gaar","startTime":458.126,"endTime":459.286,"body":"what's a wedding manager?"},{"speaker":"Brandee Gaar","startTime":459.286,"endTime":461.686,"body":"Like, wow, I've only heard"},{"speaker":"Brandee Gaar","startTime":459.286,"endTime":461.686,"body":"of a planner and coordinator,"},{"speaker":"Brandee Gaar","startTime":461.926,"endTime":465.246,"body":"but realistically, I'm"},{"speaker":"Brandee Gaar","startTime":461.926,"endTime":465.246,"body":"doing the same thing as"},{"speaker":"Brandee Gaar","startTime":465.246,"endTime":466.366,"body":"a coordinator planner."},{"speaker":"Brandee Gaar","startTime":466.366,"endTime":469.086,"body":"So it was like, I think that"},{"speaker":"Brandee Gaar","startTime":466.366,"endTime":469.086,"body":"people were getting confused."},{"speaker":"Brandee Gaar","startTime":469.416,"endTime":472.866,"body":"even I was like, I can't wait"},{"speaker":"Brandee Gaar","startTime":469.416,"endTime":472.866,"body":"till I get to talk to her"},{"speaker":"Brandee Gaar","startTime":472.876,"endTime":476.146,"body":"because I don't understand"},{"speaker":"Brandee Gaar","startTime":472.876,"endTime":476.146,"body":"what a wedding manager is."},{"speaker":"Brandee Gaar","startTime":477.926,"endTime":478.686,"body":"So, okay."},{"speaker":"Brandee Gaar","startTime":478.686,"endTime":479.956,"body":"So let's talk about"},{"speaker":"Brandee Gaar","startTime":478.686,"endTime":479.956,"body":"your other pricing."},{"speaker":"Brandee Gaar","startTime":480.016,"endTime":482.476,"body":"You're at 2, 500 for"},{"speaker":"Brandee Gaar","startTime":480.016,"endTime":482.476,"body":"event management."},{"speaker":"Brandee Gaar","startTime":482.516,"endTime":484.866,"body":"And then what are your other"},{"speaker":"Brandee Gaar","startTime":482.516,"endTime":484.866,"body":"packages I'm looking at?"},{"speaker":"Brandee Gaar","startTime":484.866,"endTime":489.146,"body":"So, um, for full service"},{"speaker":"Brandee Gaar","startTime":484.866,"endTime":489.146,"body":"and design, I feel pretty"},{"speaker":"Brandee Gaar","startTime":489.146,"endTime":492.281,"body":"low, but it's at 7, 000."},{"speaker":"Brandee Gaar","startTime":492.521,"endTime":496.111,"body":"And I think the main reason"},{"speaker":"Brandee Gaar","startTime":492.521,"endTime":496.111,"body":"I'm doing this, obviously,"},{"speaker":"Brandee Gaar","startTime":496.111,"endTime":496.911,"body":"is because I'm new."},{"speaker":"Brandee Gaar","startTime":496.921,"endTime":499.611,"body":"Like, I just don't"},{"speaker":"Brandee Gaar","startTime":496.921,"endTime":499.611,"body":"have any photos."},{"speaker":"Brandee Gaar","startTime":499.69100000000003,"endTime":502.921,"body":"So one of the things I think"},{"speaker":"Brandee Gaar","startTime":499.69100000000003,"endTime":502.921,"body":"you could do is talk about the"},{"speaker":"Brandee Gaar","startTime":502.921,"endTime":504.811,"body":"experience of working with you."},{"speaker":"Brandee Gaar","startTime":505.081,"endTime":508.676,"body":"Start and then have reels"},{"speaker":"Brandee Gaar","startTime":505.081,"endTime":508.676,"body":"and carousels and things"},{"speaker":"Brandee Gaar","startTime":508.676,"endTime":512.846,"body":"that talk about the posh"},{"speaker":"Brandee Gaar","startTime":508.676,"endTime":512.846,"body":"experience and show some of"},{"speaker":"Brandee Gaar","startTime":512.846,"endTime":514.736,"body":"the mockups that you've done."},{"speaker":"Brandee Gaar","startTime":515.106,"endTime":517.206,"body":"I actually wouldn't just"},{"speaker":"Brandee Gaar","startTime":515.106,"endTime":517.206,"body":"even make it one blog."},{"speaker":"Brandee Gaar","startTime":517.206,"endTime":519.726,"body":"Like if you have, let's"},{"speaker":"Brandee Gaar","startTime":517.206,"endTime":519.726,"body":"say you have a mockup."},{"speaker":"Brandee Gaar","startTime":519.726,"endTime":521.886,"body":"and you know what the"},{"speaker":"Brandee Gaar","startTime":519.726,"endTime":521.886,"body":"couple was going for."},{"speaker":"Brandee Gaar","startTime":521.886,"endTime":526.1759999999999,"body":"And you can say, the couple"},{"speaker":"Brandee Gaar","startTime":521.886,"endTime":526.1759999999999,"body":"described X, Y, Z, this is"},{"speaker":"Brandee Gaar","startTime":526.1759999999999,"endTime":527.5160000000001,"body":"what they were looking for."},{"speaker":"Brandee Gaar","startTime":527.796,"endTime":529.1759999999999,"body":"This is the design we created."},{"speaker":"Brandee Gaar","startTime":529.406,"endTime":532.2760000000001,"body":"Here's why we use these"},{"speaker":"Brandee Gaar","startTime":529.406,"endTime":532.2760000000001,"body":"elements in their design."},{"speaker":"Brandee Gaar","startTime":532.2760000000001,"endTime":533.806,"body":"Here's what the mock"},{"speaker":"Brandee Gaar","startTime":532.2760000000001,"endTime":533.806,"body":"up looked like, right?"},{"speaker":"Brandee Gaar","startTime":533.866,"endTime":534.196,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":534.566,"endTime":538.5060000000001,"body":"Because I think talking"},{"speaker":"Brandee Gaar","startTime":534.566,"endTime":538.5060000000001,"body":"about that experience is more"},{"speaker":"Brandee Gaar","startTime":538.5060000000001,"endTime":541.7760000000001,"body":"powerful than what the overall"},{"speaker":"Brandee Gaar","startTime":538.5060000000001,"endTime":541.7760000000001,"body":"look is the look is helpful."},{"speaker":"Brandee Gaar","startTime":541.7760000000001,"endTime":542.876,"body":"Don't get me wrong."},{"speaker":"Brandee Gaar","startTime":543.146,"endTime":543.376,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":543.376,"endTime":543.9259999999999,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":544.306,"endTime":547.0160000000001,"body":"You're designing"},{"speaker":"Brandee Gaar","startTime":544.306,"endTime":547.0160000000001,"body":"their look, right?"},{"speaker":"Brandee Gaar","startTime":547.066,"endTime":547.136,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":547.156,"endTime":550.2760000000001,"body":"So explaining how you pull"},{"speaker":"Brandee Gaar","startTime":547.156,"endTime":550.2760000000001,"body":"that out of your couple and"},{"speaker":"Brandee Gaar","startTime":550.2760000000001,"endTime":552.486,"body":"how you get those details"},{"speaker":"Brandee Gaar","startTime":550.2760000000001,"endTime":552.486,"body":"and how you bring them to"},{"speaker":"Brandee Gaar","startTime":552.486,"endTime":556.046,"body":"life through the design, I"},{"speaker":"Brandee Gaar","startTime":552.486,"endTime":556.046,"body":"think would actually be more"},{"speaker":"Brandee Gaar","startTime":556.046,"endTime":559.826,"body":"powerful than just showing"},{"speaker":"Brandee Gaar","startTime":556.046,"endTime":559.826,"body":"the finished product anyway."},{"speaker":"Brandee Gaar","startTime":560.465,"endTime":563.385,"body":"So you only have two services,"},{"speaker":"Brandee Gaar","startTime":560.465,"endTime":563.385,"body":"it looks like, is that right?"},{"speaker":"Brandee Gaar","startTime":564.155,"endTime":564.655,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":564.975,"endTime":565.245,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":565.5450000000001,"endTime":566.6949999999999,"body":"So I only have two."},{"speaker":"Brandee Gaar","startTime":566.745,"endTime":571.575,"body":"I just felt like with partial, I"},{"speaker":"Brandee Gaar","startTime":566.745,"endTime":571.575,"body":"was just like a little confused."},{"speaker":"Brandee Gaar","startTime":571.575,"endTime":574.5450000000001,"body":"Like I felt like everything, the"},{"speaker":"Brandee Gaar","startTime":571.575,"endTime":574.5450000000001,"body":"lines like kind of get blurred."},{"speaker":"Brandee Gaar","startTime":574.595,"endTime":577.125,"body":"So I wasn't really like"},{"speaker":"Brandee Gaar","startTime":574.595,"endTime":577.125,"body":"sure about adding that just"},{"speaker":"Brandee Gaar","startTime":577.225,"endTime":581.35,"body":"because honestly, I don't even"},{"speaker":"Brandee Gaar","startTime":577.225,"endTime":581.35,"body":"understand, like, What you do"},{"speaker":"Brandee Gaar","startTime":581.35,"endTime":585.53,"body":"at Partial, um, because I felt"},{"speaker":"Brandee Gaar","startTime":581.35,"endTime":585.53,"body":"like when I used to work for"},{"speaker":"Brandee Gaar","startTime":585.54,"endTime":589.1,"body":"another planner, she ended up"},{"speaker":"Brandee Gaar","startTime":585.54,"endTime":589.1,"body":"taking off Partial also because"},{"speaker":"Brandee Gaar","startTime":589.1,"endTime":592.35,"body":"she started getting people like"},{"speaker":"Brandee Gaar","startTime":589.1,"endTime":592.35,"body":"blurring the lines and just"},{"speaker":"Brandee Gaar","startTime":592.35,"endTime":594.94,"body":"starting to take more advantage"},{"speaker":"Brandee Gaar","startTime":592.35,"endTime":594.94,"body":"and, you know, treating her"},{"speaker":"Brandee Gaar","startTime":594.94,"endTime":597.99,"body":"as like full service and it"},{"speaker":"Brandee Gaar","startTime":594.94,"endTime":597.99,"body":"just was really difficult."},{"speaker":"Brandee Gaar","startTime":598.55,"endTime":601.7,"body":"Um, I'm definitely open"},{"speaker":"Brandee Gaar","startTime":598.55,"endTime":601.7,"body":"to adding more services"},{"speaker":"Brandee Gaar","startTime":601.7,"endTime":604.21,"body":"if you think it's like,"},{"speaker":"Brandee Gaar","startTime":601.7,"endTime":604.21,"body":"if that's beneficial."},{"speaker":"Brandee Gaar","startTime":604.84,"endTime":605.12,"body":"It is."},{"speaker":"Brandee Gaar","startTime":605.72,"endTime":608.53,"body":"100 percent And I can"},{"speaker":"Brandee Gaar","startTime":605.72,"endTime":608.53,"body":"tell you how to fix"},{"speaker":"Brandee Gaar","startTime":608.55,"endTime":609.71,"body":"the blurred lines too."},{"speaker":"Brandee Gaar","startTime":609.76,"endTime":611.87,"body":"So we went through that"},{"speaker":"Brandee Gaar","startTime":609.76,"endTime":611.87,"body":"for years and years too."},{"speaker":"Brandee Gaar","startTime":611.87,"endTime":613.53,"body":"And I was just"},{"speaker":"Brandee Gaar","startTime":611.87,"endTime":613.53,"body":"like, I hate this."},{"speaker":"Brandee Gaar","startTime":613.57,"endTime":615.36,"body":"I hate partials so much."},{"speaker":"Brandee Gaar","startTime":615.89,"endTime":619.78,"body":"and then really it's,"},{"speaker":"Brandee Gaar","startTime":615.89,"endTime":619.78,"body":"it's an us problem."},{"speaker":"Brandee Gaar","startTime":619.8100000000001,"endTime":621.05,"body":"It's not a client problem."},{"speaker":"Brandee Gaar","startTime":621.1,"endTime":623.7,"body":"Because We don't"},{"speaker":"Brandee Gaar","startTime":621.1,"endTime":623.7,"body":"understand how to put the"},{"speaker":"Brandee Gaar","startTime":623.7,"endTime":625.27,"body":"parameters on that package."},{"speaker":"Brandee Gaar","startTime":625.28,"endTime":627.96,"body":"So then it just becomes"},{"speaker":"Brandee Gaar","startTime":625.28,"endTime":627.96,"body":"like, what do you do?"},{"speaker":"Brandee Gaar","startTime":627.99,"endTime":628.73,"body":"What do we do?"},{"speaker":"Brandee Gaar","startTime":628.73,"endTime":629.8100000000001,"body":"We don't really know."},{"speaker":"Brandee Gaar","startTime":630.38,"endTime":635.1,"body":"So the reason you want a middle"},{"speaker":"Brandee Gaar","startTime":630.38,"endTime":635.1,"body":"package because sales psychology"},{"speaker":"Brandee Gaar","startTime":635.27,"endTime":638.7,"body":"is your most popular package"},{"speaker":"Brandee Gaar","startTime":635.27,"endTime":638.7,"body":"will become your middle package."},{"speaker":"Brandee Gaar","startTime":639.39,"endTime":642.96,"body":"And why you want that is because"},{"speaker":"Brandee Gaar","startTime":639.39,"endTime":642.96,"body":"while wedding management is"},{"speaker":"Brandee Gaar","startTime":642.99,"endTime":646.67,"body":"great, if you could get 4,"},{"speaker":"Brandee Gaar","startTime":642.99,"endTime":646.67,"body":"500 on the day instead of 2,"},{"speaker":"Brandee Gaar","startTime":646.67,"endTime":651.03,"body":"500 and only a little bit more"},{"speaker":"Brandee Gaar","startTime":646.67,"endTime":651.03,"body":"work, sign me up all day long."},{"speaker":"Brandee Gaar","startTime":651.17,"endTime":651.47,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":651.47,"endTime":651.72,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":652.1,"endTime":652.3,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":652.36,"endTime":654.96,"body":"So what we need to do with"},{"speaker":"Brandee Gaar","startTime":652.36,"endTime":654.96,"body":"our partial plan service is we"},{"speaker":"Brandee Gaar","startTime":654.96,"endTime":660.17,"body":"want to create a partial plan"},{"speaker":"Brandee Gaar","startTime":654.96,"endTime":660.17,"body":"that has a lot of perceived"},{"speaker":"Brandee Gaar","startTime":660.17,"endTime":662.1,"body":"value to the client because"},{"speaker":"Brandee Gaar","startTime":660.17,"endTime":662.1,"body":"it's going to save them a"},{"speaker":"Brandee Gaar","startTime":662.1,"endTime":664.58,"body":"ton of time, but takes you"},{"speaker":"Brandee Gaar","startTime":662.1,"endTime":664.58,"body":"very little time, right?"},{"speaker":"Brandee Gaar","startTime":664.58,"endTime":667.67,"body":"So, the other thing I want"},{"speaker":"Brandee Gaar","startTime":664.58,"endTime":667.67,"body":"you to think about with"},{"speaker":"Brandee Gaar","startTime":667.67,"endTime":669.89,"body":"a partial plan is that"},{"speaker":"Brandee Gaar","startTime":670.54,"endTime":673.73,"body":"A partial plan is not your"},{"speaker":"Brandee Gaar","startTime":670.54,"endTime":673.73,"body":"middle package in between"},{"speaker":"Brandee Gaar","startTime":673.73,"endTime":674.88,"body":"wedding management and full."},{"speaker":"Brandee Gaar","startTime":675.43,"endTime":677.96,"body":"It's an enhancement"},{"speaker":"Brandee Gaar","startTime":675.43,"endTime":677.96,"body":"to wedding management."},{"speaker":"Brandee Gaar","startTime":679.42,"endTime":682.98,"body":"Full service client is"},{"speaker":"Brandee Gaar","startTime":679.42,"endTime":682.98,"body":"a completely different"},{"speaker":"Brandee Gaar","startTime":682.98,"endTime":684.02,"body":"client mentality."},{"speaker":"Brandee Gaar","startTime":684.66,"endTime":689.02,"body":"A full service client books full"},{"speaker":"Brandee Gaar","startTime":684.66,"endTime":689.02,"body":"service because they're looking"},{"speaker":"Brandee Gaar","startTime":689.02,"endTime":692.46,"body":"for someone to take their"},{"speaker":"Brandee Gaar","startTime":689.02,"endTime":692.46,"body":"vision and bring it to life."},{"speaker":"Brandee Gaar","startTime":692.52,"endTime":695.98,"body":"Like they're busy, they"},{"speaker":"Brandee Gaar","startTime":692.52,"endTime":695.98,"body":"have busy careers, they"},{"speaker":"Brandee Gaar","startTime":696.63,"endTime":699.19,"body":"They value their time"},{"speaker":"Brandee Gaar","startTime":696.63,"endTime":699.19,"body":"more than their money."},{"speaker":"Brandee Gaar","startTime":699.22,"endTime":701.8100000000001,"body":"And so they want a good deal,"},{"speaker":"Brandee Gaar","startTime":699.22,"endTime":701.8100000000001,"body":"but they understand that"},{"speaker":"Brandee Gaar","startTime":701.8100000000001,"endTime":702.8,"body":"they're paying for a service."},{"speaker":"Brandee Gaar","startTime":703.43,"endTime":707.0,"body":"A partial plan and a wedding"},{"speaker":"Brandee Gaar","startTime":703.43,"endTime":707.0,"body":"management client are different."},{"speaker":"Brandee Gaar","startTime":707.01,"endTime":708.23,"body":"They're just different buyers."},{"speaker":"Brandee Gaar","startTime":708.3100000000001,"endTime":714.405,"body":"They're more like, I know"},{"speaker":"Brandee Gaar","startTime":708.3100000000001,"endTime":714.405,"body":"I need help, but I value"},{"speaker":"Brandee Gaar","startTime":714.405,"endTime":718.545,"body":"my money and I want help,"},{"speaker":"Brandee Gaar","startTime":714.405,"endTime":718.545,"body":"but I, I don't want that."},{"speaker":"Brandee Gaar","startTime":718.565,"endTime":718.825,"body":"Right."},{"speaker":"Brandee Gaar","startTime":718.825,"endTime":719.695,"body":"I want to still be very."},{"speaker":"Brandee Gaar","startTime":720.635,"endTime":722.915,"body":"So when you think about that,"},{"speaker":"Brandee Gaar","startTime":720.635,"endTime":722.915,"body":"when you think about it from"},{"speaker":"Brandee Gaar","startTime":722.915,"endTime":725.105,"body":"that perspective, there's"},{"speaker":"Brandee Gaar","startTime":722.915,"endTime":725.105,"body":"two things that are at play."},{"speaker":"Brandee Gaar","startTime":725.155,"endTime":730.445,"body":"One, you never, ever, ever"},{"speaker":"Brandee Gaar","startTime":725.155,"endTime":730.445,"body":"want to downsell a full"},{"speaker":"Brandee Gaar","startTime":730.445,"endTime":733.145,"body":"service and a partial because"},{"speaker":"Brandee Gaar","startTime":730.445,"endTime":733.145,"body":"they're not even similar."},{"speaker":"Brandee Gaar","startTime":733.555,"endTime":733.825,"body":"Right."},{"speaker":"Brandee Gaar","startTime":734.945,"endTime":737.075,"body":"So you never wanna have a"},{"speaker":"Brandee Gaar","startTime":734.945,"endTime":737.075,"body":"client that's like, I'm really"},{"speaker":"Brandee Gaar","startTime":737.075,"endTime":739.085,"body":"thinking about full service, but"},{"speaker":"Brandee Gaar","startTime":737.075,"endTime":739.085,"body":"I've already booked my venue."},{"speaker":"Brandee Gaar","startTime":739.085,"endTime":740.885,"body":"And you're like, oh, well"},{"speaker":"Brandee Gaar","startTime":739.085,"endTime":740.885,"body":"then just do partial."},{"speaker":"Brandee Gaar","startTime":741.215,"endTime":742.535,"body":"No, because they're not okay."},{"speaker":"Brandee Gaar","startTime":743.475,"endTime":746.505,"body":"But what you would do is a"},{"speaker":"Brandee Gaar","startTime":743.475,"endTime":746.505,"body":"client that's looking for"},{"speaker":"Brandee Gaar","startTime":746.505,"endTime":749.145,"body":"day of or wedding management"},{"speaker":"Brandee Gaar","startTime":746.505,"endTime":749.145,"body":"and they're like, I know"},{"speaker":"Brandee Gaar","startTime":749.145,"endTime":749.955,"body":"I need wedding management."},{"speaker":"Brandee Gaar","startTime":749.955,"endTime":750.855,"body":"Like that's a given."},{"speaker":"Brandee Gaar","startTime":751.335,"endTime":751.545,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":751.575,"endTime":753.915,"body":"But I feel like I'm still a"},{"speaker":"Brandee Gaar","startTime":751.575,"endTime":753.915,"body":"little overwhelmed by like,"},{"speaker":"Brandee Gaar","startTime":753.945,"endTime":757.815,"body":"what vendors do I book and like"},{"speaker":"Brandee Gaar","startTime":753.945,"endTime":757.815,"body":"what order do I do things in?"},{"speaker":"Brandee Gaar","startTime":757.995,"endTime":758.055,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":758.055,"endTime":760.635,"body":"And you're like, that's what"},{"speaker":"Brandee Gaar","startTime":758.055,"endTime":760.635,"body":"our partial planning is for."},{"speaker":"Brandee Gaar","startTime":760.815,"endTime":761.205,"body":"Right."},{"speaker":"Brandee Gaar","startTime":761.295,"endTime":761.325,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":762.3,"endTime":764.18,"body":"I do want you to think"},{"speaker":"Brandee Gaar","startTime":762.3,"endTime":764.18,"body":"about just one other thing"},{"speaker":"Brandee Gaar","startTime":764.18,"endTime":766.0600000000001,"body":"too, and I talk about this"},{"speaker":"Brandee Gaar","startTime":764.18,"endTime":766.0600000000001,"body":"a lot, which is like the"},{"speaker":"Brandee Gaar","startTime":766.1,"endTime":767.82,"body":"cheese pizza analogy, right?"},{"speaker":"Brandee Gaar","startTime":767.82,"endTime":771.35,"body":"So it's like, your wedding"},{"speaker":"Brandee Gaar","startTime":767.82,"endTime":771.35,"body":"management service, I know you"},{"speaker":"Brandee Gaar","startTime":771.35,"endTime":775.03,"body":"said at the beginning of this"},{"speaker":"Brandee Gaar","startTime":771.35,"endTime":775.03,"body":"call, it includes a lot, and"},{"speaker":"Brandee Gaar","startTime":775.03,"endTime":778.95,"body":"we want to get rid of that."},{"speaker":"Brandee Gaar","startTime":778.96,"endTime":781.08,"body":"So what we want to do, we"},{"speaker":"Brandee Gaar","startTime":778.96,"endTime":781.08,"body":"want to think about your"},{"speaker":"Brandee Gaar","startTime":781.08,"endTime":782.63,"body":"services like a pizza."},{"speaker":"Brandee Gaar","startTime":784.085,"endTime":786.795,"body":"When you order a cheese pizza,"},{"speaker":"Brandee Gaar","startTime":784.085,"endTime":786.795,"body":"right, you call your local"},{"speaker":"Brandee Gaar","startTime":786.795,"endTime":790.535,"body":"pizza place, you order a"},{"speaker":"Brandee Gaar","startTime":786.795,"endTime":790.535,"body":"cheese pizza, it's hot, it's"},{"speaker":"Brandee Gaar","startTime":790.535,"endTime":794.045,"body":"cheesy, it's delicious, but"},{"speaker":"Brandee Gaar","startTime":790.535,"endTime":794.045,"body":"it has no toppings, right?"},{"speaker":"Brandee Gaar","startTime":794.045,"endTime":796.005,"body":"You didn't pay for toppings,"},{"speaker":"Brandee Gaar","startTime":794.045,"endTime":796.005,"body":"you're not getting the toppings."},{"speaker":"Brandee Gaar","startTime":796.655,"endTime":798.095,"body":"It's still delicious."},{"speaker":"Brandee Gaar","startTime":798.095,"endTime":800.605,"body":"It doesn't take away from the"},{"speaker":"Brandee Gaar","startTime":798.095,"endTime":800.605,"body":"fact that it's a great pizza."},{"speaker":"Brandee Gaar","startTime":800.645,"endTime":802.405,"body":"It's just a basic pizza."},{"speaker":"Brandee Gaar","startTime":802.795,"endTime":805.785,"body":"If you want mushrooms"},{"speaker":"Brandee Gaar","startTime":802.795,"endTime":805.785,"body":"and anchovies and all"},{"speaker":"Brandee Gaar","startTime":805.785,"endTime":807.9350000000001,"body":"the things, you're going"},{"speaker":"Brandee Gaar","startTime":805.785,"endTime":807.9350000000001,"body":"to have to pay for that."},{"speaker":"Brandee Gaar","startTime":808.345,"endTime":810.075,"body":"So you want your"},{"speaker":"Brandee Gaar","startTime":808.345,"endTime":810.075,"body":"wedding management"},{"speaker":"Brandee Gaar","startTime":810.075,"endTime":810.735,"body":"service to be similar."},{"speaker":"Brandee Gaar","startTime":810.905,"endTime":814.465,"body":"You want it to be everything"},{"speaker":"Brandee Gaar","startTime":810.905,"endTime":814.465,"body":"that they need and"},{"speaker":"Brandee Gaar","startTime":814.515,"endTime":815.8100000000001,"body":"nothing that they want."},{"speaker":"Brandee Gaar","startTime":816.905,"endTime":818.88,"body":"We're gonna sell them"},{"speaker":"Brandee Gaar","startTime":816.905,"endTime":818.88,"body":"into partial planning is"},{"speaker":"Brandee Gaar","startTime":818.88,"endTime":820.47,"body":"that we're gonna add those"},{"speaker":"Brandee Gaar","startTime":818.88,"endTime":820.47,"body":"things that they want."},{"speaker":"Brandee Gaar","startTime":820.47,"endTime":822.09,"body":"We're gonna add the"},{"speaker":"Brandee Gaar","startTime":820.47,"endTime":822.09,"body":"topics, we're gonna offer"},{"speaker":"Brandee Gaar","startTime":822.09,"endTime":823.29,"body":"this a premium, right?"},{"speaker":"Brandee Gaar","startTime":823.35,"endTime":823.62,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":823.89,"endTime":824.37,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":824.52,"endTime":827.43,"body":"So let's talk through your"},{"speaker":"Brandee Gaar","startTime":824.52,"endTime":827.43,"body":"three packages or two now."},{"speaker":"Brandee Gaar","startTime":827.93,"endTime":828.53,"body":"Add in the third one?"},{"speaker":"Brandee Gaar","startTime":828.65,"endTime":828.74,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":829.19,"endTime":829.43,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":829.4350000000001,"endTime":832.52,"body":"So we obviously have the"},{"speaker":"Brandee Gaar","startTime":829.4350000000001,"endTime":832.52,"body":"initial booking consultation."},{"speaker":"Brandee Gaar","startTime":832.52,"endTime":834.95,"body":"We have two logistics"},{"speaker":"Brandee Gaar","startTime":832.52,"endTime":834.95,"body":"meetings, timeline creation,"},{"speaker":"Brandee Gaar","startTime":835.475,"endTime":839.02,"body":"vendor communication,"},{"speaker":"Brandee Gaar","startTime":835.475,"endTime":839.02,"body":"uh, one month out."},{"speaker":"Brandee Gaar","startTime":839.17,"endTime":839.5600000000001,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":839.62,"endTime":842.86,"body":"Um, you get access to all your"},{"speaker":"Brandee Gaar","startTime":839.62,"endTime":842.86,"body":"planning, eBooks, access to"},{"speaker":"Brandee Gaar","startTime":842.86,"endTime":843.94,"body":"our online planning portal."},{"speaker":"Brandee Gaar","startTime":844.635,"endTime":846.945,"body":"One final venue walkthrough,"},{"speaker":"Brandee Gaar","startTime":844.635,"endTime":846.945,"body":"rehearsal, coordinator,"},{"speaker":"Brandee Gaar","startTime":846.945,"endTime":848.445,"body":"assistant, and 12 hours"},{"speaker":"Brandee Gaar","startTime":846.945,"endTime":848.445,"body":"on the wedding day."},{"speaker":"Brandee Gaar","startTime":848.475,"endTime":848.755,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":849.085,"endTime":853.825,"body":"So, what I want to do here"},{"speaker":"Brandee Gaar","startTime":849.085,"endTime":853.825,"body":"is I'd like to, take out"},{"speaker":"Brandee Gaar","startTime":853.835,"endTime":855.205,"body":"the two logistics meetings."},{"speaker":"Brandee Gaar","startTime":855.68,"endTime":856.07,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":857.21,"endTime":861.88,"body":"And I would like to take out"},{"speaker":"Brandee Gaar","startTime":857.21,"endTime":861.88,"body":"the final venue walkthrough."},{"speaker":"Brandee Gaar","startTime":862.4,"endTime":862.83,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":863.08,"endTime":865.78,"body":"And replace that with a"},{"speaker":"Brandee Gaar","startTime":863.08,"endTime":865.78,"body":"final details meeting."},{"speaker":"Brandee Gaar","startTime":866.645,"endTime":867.055,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":867.835,"endTime":870.105,"body":"It can be done either"},{"speaker":"Brandee Gaar","startTime":867.835,"endTime":870.105,"body":"in person or Zoom."},{"speaker":"Brandee Gaar","startTime":870.115,"endTime":873.715,"body":"You don't say that, but the"},{"speaker":"Brandee Gaar","startTime":870.115,"endTime":873.715,"body":"reason for that is because we"},{"speaker":"Brandee Gaar","startTime":873.745,"endTime":876.355,"body":"think, oh, well, we have to do a"},{"speaker":"Brandee Gaar","startTime":873.745,"endTime":876.355,"body":"final venue walkthrough, but as"},{"speaker":"Brandee Gaar","startTime":876.375,"endTime":878.975,"body":"you do more and more weddings,"},{"speaker":"Brandee Gaar","startTime":876.375,"endTime":878.975,"body":"you're going to start working at"},{"speaker":"Brandee Gaar","startTime":878.975,"endTime":880.165,"body":"the same venues over and over."},{"speaker":"Brandee Gaar","startTime":880.215,"endTime":882.465,"body":"And it, like, at some point"},{"speaker":"Brandee Gaar","startTime":880.215,"endTime":882.465,"body":"you're gonna be like, dude,"},{"speaker":"Brandee Gaar","startTime":882.495,"endTime":883.655,"body":"I literally don't know."},{"speaker":"Brandee Gaar","startTime":884.465,"endTime":885.405,"body":"Like, I Okay."},{"speaker":"Brandee Gaar","startTime":885.855,"endTime":886.545,"body":"I don't need it."},{"speaker":"Brandee Gaar","startTime":886.715,"endTime":889.125,"body":"The client might want you there"},{"speaker":"Brandee Gaar","startTime":886.715,"endTime":889.125,"body":"and they can pay for that."},{"speaker":"Brandee Gaar","startTime":890.615,"endTime":892.725,"body":"You don't need it to be able"},{"speaker":"Brandee Gaar","startTime":890.615,"endTime":892.725,"body":"to flawlessly execute it."},{"speaker":"Brandee Gaar","startTime":892.755,"endTime":895.905,"body":"Now, that said, if a client"},{"speaker":"Brandee Gaar","startTime":892.755,"endTime":895.905,"body":"books us for wedding management"},{"speaker":"Brandee Gaar","startTime":896.485,"endTime":899.815,"body":"and we've never worked at their"},{"speaker":"Brandee Gaar","startTime":896.485,"endTime":899.815,"body":"venue before, or it's a newer"},{"speaker":"Brandee Gaar","startTime":899.815,"endTime":903.385,"body":"venue for us, we would suggest"},{"speaker":"Brandee Gaar","startTime":899.815,"endTime":903.385,"body":"that the final details meeting"},{"speaker":"Brandee Gaar","startTime":903.415,"endTime":907.665,"body":"is at the venue because we know"},{"speaker":"Brandee Gaar","startTime":903.415,"endTime":907.665,"body":"for us to execute that wedding"},{"speaker":"Brandee Gaar","startTime":907.665,"endTime":910.125,"body":"well, we're going to need to"},{"speaker":"Brandee Gaar","startTime":907.665,"endTime":910.125,"body":"do a walkthrough with them."},{"speaker":"Brandee Gaar","startTime":910.715,"endTime":911.065,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":911.125,"endTime":911.4350000000001,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":911.465,"endTime":913.905,"body":"But I don't want to guarantee it"},{"speaker":"Brandee Gaar","startTime":911.465,"endTime":913.905,"body":"as part of my service because."},{"speaker":"Brandee Gaar","startTime":914.91,"endTime":916.66,"body":"Then I'm going to"},{"speaker":"Brandee Gaar","startTime":914.91,"endTime":916.66,"body":"need to re watch it."},{"speaker":"Brandee Gaar","startTime":917.02,"endTime":917.34,"body":"Right."},{"speaker":"Brandee Gaar","startTime":917.35,"endTime":917.8,"body":"And I don't want to."},{"speaker":"Brandee Gaar","startTime":918.73,"endTime":921.48,"body":"Okay, so that's what I"},{"speaker":"Brandee Gaar","startTime":918.73,"endTime":921.48,"body":"would look at for your"},{"speaker":"Brandee Gaar","startTime":921.48,"endTime":922.22,"body":"wedding management."},{"speaker":"Brandee Gaar","startTime":922.84,"endTime":926.47,"body":"Now, the only other thing"},{"speaker":"Brandee Gaar","startTime":922.84,"endTime":926.47,"body":"that you could consider, and"},{"speaker":"Brandee Gaar","startTime":926.47,"endTime":928.66,"body":"this is 100 percent up to you."},{"speaker":"Brandee Gaar","startTime":928.93,"endTime":929.38,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":929.62,"endTime":933.03,"body":"Is some planners offer."},{"speaker":"Brandee Gaar","startTime":933.755,"endTime":936.615,"body":"Unlimited communication"},{"speaker":"Brandee Gaar","startTime":933.755,"endTime":936.615,"body":"via email, some offers"},{"speaker":"Brandee Gaar","startTime":937.085,"endTime":940.545,"body":"no communication until a"},{"speaker":"Brandee Gaar","startTime":937.085,"endTime":940.545,"body":"certain point, um, because"},{"speaker":"Brandee Gaar","startTime":940.545,"endTime":942.595,"body":"you're not going to have"},{"speaker":"Brandee Gaar","startTime":940.545,"endTime":942.595,"body":"those 2 logistics meetings."},{"speaker":"Brandee Gaar","startTime":942.725,"endTime":943.475,"body":"I'd say."},{"speaker":"Brandee Gaar","startTime":944.565,"endTime":948.665,"body":"I think 1 month for your"},{"speaker":"Brandee Gaar","startTime":944.565,"endTime":948.665,"body":"takeover is probably too close"},{"speaker":"Brandee Gaar","startTime":948.805,"endTime":951.505,"body":"now, like, because it's not"},{"speaker":"Brandee Gaar","startTime":948.805,"endTime":951.505,"body":"even going to be enough time to"},{"speaker":"Brandee Gaar","startTime":951.505,"endTime":952.595,"body":"get all the details together."},{"speaker":"Brandee Gaar","startTime":956.77,"endTime":958.72,"body":"We personally take over 90 days."},{"speaker":"Brandee Gaar","startTime":958.88,"endTime":962.18,"body":"I think that's a little early,"},{"speaker":"Brandee Gaar","startTime":958.88,"endTime":962.18,"body":"but it's just easier for us"},{"speaker":"Brandee Gaar","startTime":962.19,"endTime":964.74,"body":"to say, yeah, you can 60 days."},{"speaker":"Brandee Gaar","startTime":965.4,"endTime":965.85,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":966.16,"endTime":966.41,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":967.27,"endTime":969.35,"body":"And that's for"},{"speaker":"Brandee Gaar","startTime":967.27,"endTime":969.35,"body":"vendor communication."},{"speaker":"Brandee Gaar","startTime":969.35,"endTime":970.01,"body":"You said, right?"},{"speaker":"Brandee Gaar","startTime":970.525,"endTime":970.855,"body":"Right."},{"speaker":"Brandee Gaar","startTime":970.865,"endTime":973.325,"body":"So we do the way that"},{"speaker":"Brandee Gaar","startTime":970.865,"endTime":973.325,"body":"we, I mean, ours looks"},{"speaker":"Brandee Gaar","startTime":973.335,"endTime":974.275,"body":"very similar to this."},{"speaker":"Brandee Gaar","startTime":974.275,"endTime":976.515,"body":"Like we, you don't have"},{"speaker":"Brandee Gaar","startTime":974.275,"endTime":976.515,"body":"to, you know, in your, on"},{"speaker":"Brandee Gaar","startTime":976.515,"endTime":978.565,"body":"your website, you don't"},{"speaker":"Brandee Gaar","startTime":976.515,"endTime":978.565,"body":"need to say a ton of stuff."},{"speaker":"Brandee Gaar","startTime":978.645,"endTime":982.195,"body":"You just kind of giving"},{"speaker":"Brandee Gaar","startTime":978.645,"endTime":982.195,"body":"main bullets, but in your"},{"speaker":"Brandee Gaar","startTime":982.225,"endTime":984.285,"body":"actual contract, you're going"},{"speaker":"Brandee Gaar","startTime":982.225,"endTime":984.285,"body":"to want to let them know,"},{"speaker":"Brandee Gaar","startTime":984.295,"endTime":988.815,"body":"like, you know, we start"},{"speaker":"Brandee Gaar","startTime":984.295,"endTime":988.815,"body":"communicating or your service"},{"speaker":"Brandee Gaar","startTime":988.815,"endTime":990.965,"body":"starts at what point, right?"},{"speaker":"Brandee Gaar","startTime":991.085,"endTime":991.265,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":991.325,"endTime":992.585,"body":"Is it 90 days out?"},{"speaker":"Brandee Gaar","startTime":992.585,"endTime":993.385,"body":"Is it 60 days out?"},{"speaker":"Brandee Gaar","startTime":993.385,"endTime":994.155,"body":"Whatever it is."},{"speaker":"Brandee Gaar","startTime":995.295,"endTime":997.165,"body":"And then I love that you"},{"speaker":"Brandee Gaar","startTime":995.295,"endTime":997.165,"body":"give them access to these"},{"speaker":"Brandee Gaar","startTime":997.175,"endTime":999.235,"body":"other things because"},{"speaker":"Brandee Gaar","startTime":997.175,"endTime":999.235,"body":"they cost you nothing."},{"speaker":"Brandee Gaar","startTime":999.255,"endTime":1000.325,"body":"You've got them already."},{"speaker":"Brandee Gaar","startTime":1000.365,"endTime":1002.865,"body":"So it's an added bonus"},{"speaker":"Brandee Gaar","startTime":1000.365,"endTime":1002.865,"body":"for booking with you."},{"speaker":"Brandee Gaar","startTime":1002.875,"endTime":1003.505,"body":"So I love it."},{"speaker":"Brandee Gaar","startTime":1004.3,"endTime":1007.38,"body":"And then in terms of like"},{"speaker":"Brandee Gaar","startTime":1004.3,"endTime":1007.38,"body":"client communication, you're"},{"speaker":"Brandee Gaar","startTime":1007.38,"endTime":1011.75,"body":"talking about the email,"},{"speaker":"Brandee Gaar","startTime":1007.38,"endTime":1011.75,"body":"does that also start 90 days"},{"speaker":"Brandee Gaar","startTime":1012.04,"endTime":1014.47,"body":"to like for the clients to"},{"speaker":"Brandee Gaar","startTime":1012.04,"endTime":1014.47,"body":"be able to email me or what"},{"speaker":"Brandee Gaar","startTime":1014.47,"endTime":1015.67,"body":"do you recommend for that?"},{"speaker":"Brandee Gaar","startTime":1015.77,"endTime":1019.18,"body":"Oh, that's, that's literally"},{"speaker":"Brandee Gaar","startTime":1015.77,"endTime":1019.18,"body":"100 percent up to you."},{"speaker":"Brandee Gaar","startTime":1019.6,"endTime":1022.54,"body":"There is no, but what I was"},{"speaker":"Brandee Gaar","startTime":1019.6,"endTime":1022.54,"body":"talking about is like for"},{"speaker":"Brandee Gaar","startTime":1022.59,"endTime":1026.29,"body":"us, we do allow unlimited"},{"speaker":"Brandee Gaar","startTime":1022.59,"endTime":1026.29,"body":"communication with us via"},{"speaker":"Brandee Gaar","startTime":1026.4299999999998,"endTime":1029.17,"body":"email for our management"},{"speaker":"Brandee Gaar","startTime":1026.4299999999998,"endTime":1029.17,"body":"because I have someone on"},{"speaker":"Brandee Gaar","startTime":1029.17,"endTime":1030.25,"body":"my team that handles it."},{"speaker":"Brandee Gaar","startTime":1030.775,"endTime":1031.025,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1031.335,"endTime":1035.685,"body":"And we've just noticed it makes"},{"speaker":"Brandee Gaar","startTime":1031.335,"endTime":1035.685,"body":"our life easier if they like,"},{"speaker":"Brandee Gaar","startTime":1035.725,"endTime":1036.925,"body":"Hey, I'm looking for a DJ."},{"speaker":"Brandee Gaar","startTime":1037.665,"endTime":1039.605,"body":"I'm really not sure"},{"speaker":"Brandee Gaar","startTime":1037.665,"endTime":1039.605,"body":"what one would be best."},{"speaker":"Brandee Gaar","startTime":1039.865,"endTime":1041.185,"body":"You know, I have 2, 500."},{"speaker":"Brandee Gaar","startTime":1041.245,"endTime":1041.975,"body":"Who would you suggest?"},{"speaker":"Brandee Gaar","startTime":1041.975,"endTime":1042.395,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1042.7649999999999,"endTime":1044.855,"body":"It's just easier for us"},{"speaker":"Brandee Gaar","startTime":1042.7649999999999,"endTime":1044.855,"body":"to email them back and"},{"speaker":"Brandee Gaar","startTime":1044.855,"endTime":1045.675,"body":"give them our suggestions."},{"speaker":"Brandee Gaar","startTime":1046.4850000000001,"endTime":1048.795,"body":"And do you feel like it"},{"speaker":"Brandee Gaar","startTime":1046.4850000000001,"endTime":1048.795,"body":"ever, I feel like most"},{"speaker":"Brandee Gaar","startTime":1048.9850000000001,"endTime":1051.0549999999998,"body":"clients wouldn't do this,"},{"speaker":"Brandee Gaar","startTime":1048.9850000000001,"endTime":1051.0549999999998,"body":"but I'm sure there's a few."},{"speaker":"Brandee Gaar","startTime":1051.0549999999998,"endTime":1053.185,"body":"Like, do you think that any"},{"speaker":"Brandee Gaar","startTime":1051.0549999999998,"endTime":1053.185,"body":"of them ever, like, take"},{"speaker":"Brandee Gaar","startTime":1053.185,"endTime":1055.9650000000001,"body":"advantage and try to use"},{"speaker":"Brandee Gaar","startTime":1053.185,"endTime":1055.9650000000001,"body":"you as, like, full service?"},{"speaker":"Brandee Gaar","startTime":1055.9650000000001,"endTime":1057.615,"body":"Like, hey, review"},{"speaker":"Brandee Gaar","startTime":1055.9650000000001,"endTime":1057.615,"body":"this contract for me."},{"speaker":"Brandee Gaar","startTime":1057.615,"endTime":1058.135,"body":"Do this."},{"speaker":"Brandee Gaar","startTime":1058.165,"endTime":1059.745,"body":"Like, what, has"},{"speaker":"Brandee Gaar","startTime":1058.165,"endTime":1059.745,"body":"that ever happened?"},{"speaker":"Brandee Gaar","startTime":1060.155,"endTime":1060.615,"body":"It does."},{"speaker":"Brandee Gaar","startTime":1061.0349999999999,"endTime":1061.845,"body":"Well, it did."},{"speaker":"Brandee Gaar","startTime":1061.925,"endTime":1065.955,"body":"And so what we did was we"},{"speaker":"Brandee Gaar","startTime":1061.925,"endTime":1065.955,"body":"have one person on our team,"},{"speaker":"Brandee Gaar","startTime":1065.9850000000001,"endTime":1068.315,"body":"which for now would be you,"},{"speaker":"Brandee Gaar","startTime":1065.9850000000001,"endTime":1068.315,"body":"though I know you're looking"},{"speaker":"Brandee Gaar","startTime":1068.315,"endTime":1070.095,"body":"to grow and scale fast, right?"},{"speaker":"Brandee Gaar","startTime":1070.4650000000001,"endTime":1074.525,"body":"What I would suggest for you"},{"speaker":"Brandee Gaar","startTime":1070.4650000000001,"endTime":1074.525,"body":"though, Felicia, is to, um, have"},{"speaker":"Brandee Gaar","startTime":1074.525,"endTime":1078.4450000000002,"body":"a dummy email address that is"},{"speaker":"Brandee Gaar","startTime":1074.525,"endTime":1078.4450000000002,"body":"literally just like, Events at"},{"speaker":"Brandee Gaar","startTime":1078.4450000000002,"endTime":1083.705,"body":"Posh because, and then make your"},{"speaker":"Brandee Gaar","startTime":1078.4450000000002,"endTime":1083.705,"body":"signature not from you for these"},{"speaker":"Brandee Gaar","startTime":1084.185,"endTime":1087.155,"body":"weddings so that they're not"},{"speaker":"Brandee Gaar","startTime":1084.185,"endTime":1087.155,"body":"like falling in love with you."},{"speaker":"Brandee Gaar","startTime":1087.185,"endTime":1089.9450000000002,"body":"You can just say,"},{"speaker":"Brandee Gaar","startTime":1087.185,"endTime":1089.9450000000002,"body":"my team will answer."},{"speaker":"Brandee Gaar","startTime":1090.245,"endTime":1090.3649999999998,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1090.395,"endTime":1093.875,"body":"Or like, and like posh"},{"speaker":"Brandee Gaar","startTime":1090.395,"endTime":1093.875,"body":"team or the ladies at Posh."},{"speaker":"Brandee Gaar","startTime":1095.505,"endTime":1096.935,"body":"So that they're not"},{"speaker":"Brandee Gaar","startTime":1095.505,"endTime":1096.935,"body":"thinking it's you."},{"speaker":"Brandee Gaar","startTime":1097.2849999999999,"endTime":1099.9850000000001,"body":"And what happens is you"},{"speaker":"Brandee Gaar","startTime":1097.2849999999999,"endTime":1099.9850000000001,"body":"want to, you have to"},{"speaker":"Brandee Gaar","startTime":1099.9850000000001,"endTime":1100.855,"body":"set those boundaries."},{"speaker":"Brandee Gaar","startTime":1101.205,"endTime":1103.6950000000002,"body":"So, like, emails and"},{"speaker":"Brandee Gaar","startTime":1101.205,"endTime":1103.6950000000002,"body":"says, hey, am I taking"},{"speaker":"Brandee Gaar","startTime":1103.6950000000002,"endTime":1104.7150000000001,"body":"a look at your proposal?"},{"speaker":"Brandee Gaar","startTime":1104.7150000000001,"endTime":1108.205,"body":"I would say, hey, that's"},{"speaker":"Brandee Gaar","startTime":1104.7150000000001,"endTime":1108.205,"body":"actually something that we do"},{"speaker":"Brandee Gaar","startTime":1108.205,"endTime":1109.8049999999998,"body":"as part of our partial service."},{"speaker":"Brandee Gaar","startTime":1109.8049999999998,"endTime":1113.955,"body":"If you'd like to upgrade, I"},{"speaker":"Brandee Gaar","startTime":1109.8049999999998,"endTime":1113.955,"body":"can certainly, Because we say"},{"speaker":"Brandee Gaar","startTime":1162.985,"endTime":1165.615,"body":"right in the beginning and right"},{"speaker":"Brandee Gaar","startTime":1162.985,"endTime":1165.615,"body":"in our welcome guide that our"},{"speaker":"Brandee Gaar","startTime":1165.615,"endTime":1168.385,"body":"event management clients are"},{"speaker":"Brandee Gaar","startTime":1165.615,"endTime":1168.385,"body":"welcome to send us questions,"},{"speaker":"Brandee Gaar","startTime":1168.655,"endTime":1169.9350000000002,"body":"but we don't review contracts."},{"speaker":"Brandee Gaar","startTime":1169.9350000000002,"endTime":1171.0649999999998,"body":"We don't negotiate contracts."},{"speaker":"Brandee Gaar","startTime":1171.0649999999998,"endTime":1173.4350000000002,"body":"We don't communicate"},{"speaker":"Brandee Gaar","startTime":1171.0649999999998,"endTime":1173.4350000000002,"body":"like any of that."},{"speaker":"Brandee Gaar","startTime":1174.075,"endTime":1175.235,"body":"So really good thing."},{"speaker":"Brandee Gaar","startTime":1175.285,"endTime":1177.2250000000001,"body":"I mean, honestly, it hasn't"},{"speaker":"Brandee Gaar","startTime":1175.285,"endTime":1177.2250000000001,"body":"been a problem since we've"},{"speaker":"Brandee Gaar","startTime":1177.2450000000001,"endTime":1178.2549999999999,"body":"set those clear boundaries."},{"speaker":"Brandee Gaar","startTime":1179.785,"endTime":1182.2949999999998,"body":"and then we do offer, like if"},{"speaker":"Brandee Gaar","startTime":1179.785,"endTime":1182.2949999999998,"body":"they say the email and they're"},{"speaker":"Brandee Gaar","startTime":1182.2949999999998,"endTime":1184.215,"body":"like, I am literally stuck."},{"speaker":"Brandee Gaar","startTime":1184.2749999999999,"endTime":1185.265,"body":"I'm so overwhelmed."},{"speaker":"Brandee Gaar","startTime":1185.3549999999998,"endTime":1185.7450000000001,"body":"I feel."},{"speaker":"Brandee Gaar","startTime":1186.735,"endTime":1189.0449999999998,"body":"Like I'm just, I don't"},{"speaker":"Brandee Gaar","startTime":1186.735,"endTime":1189.0449999999998,"body":"even know what to do next."},{"speaker":"Brandee Gaar","startTime":1189.0449999999998,"endTime":1192.0849999999998,"body":"And I just go, um, can you help?"},{"speaker":"Brandee Gaar","startTime":1192.2949999999998,"endTime":1195.2250000000001,"body":"We do have a link where"},{"speaker":"Brandee Gaar","startTime":1192.2949999999998,"endTime":1195.2250000000001,"body":"they can book a one hour"},{"speaker":"Brandee Gaar","startTime":1195.2949999999998,"endTime":1197.675,"body":"call with someone on our"},{"speaker":"Brandee Gaar","startTime":1195.2949999999998,"endTime":1197.675,"body":"team to just get them."},{"speaker":"Brandee Gaar","startTime":1198.865,"endTime":1201.965,"body":"And so we call that a power"},{"speaker":"Brandee Gaar","startTime":1198.865,"endTime":1201.965,"body":"hour, kind of like these, and we"},{"speaker":"Brandee Gaar","startTime":1201.965,"endTime":1203.6250000000002,"body":"just call to get them unstuck."},{"speaker":"Brandee Gaar","startTime":1204.5249999999999,"endTime":1208.0449999999998,"body":"And that's something that you"},{"speaker":"Brandee Gaar","startTime":1204.5249999999999,"endTime":1208.0449999999998,"body":"have like an extra fee for."},{"speaker":"Brandee Gaar","startTime":1208.0449999999998,"endTime":1208.8950000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1209.075,"endTime":1209.825,"body":"So versus 300."},{"speaker":"Brandee Gaar","startTime":1210.2949999999998,"endTime":1212.535,"body":"I mean, I think you could"},{"speaker":"Brandee Gaar","startTime":1210.2949999999998,"endTime":1212.535,"body":"probably charge three, 500,"},{"speaker":"Brandee Gaar","startTime":1212.5849999999998,"endTime":1214.2949999999998,"body":"whatever feels okay for you."},{"speaker":"Brandee Gaar","startTime":1215.1049999999998,"endTime":1217.4150000000002,"body":"But that's the way so that"},{"speaker":"Brandee Gaar","startTime":1215.1049999999998,"endTime":1217.4150000000002,"body":"if they email you and they're"},{"speaker":"Brandee Gaar","startTime":1217.4150000000002,"endTime":1219.2250000000001,"body":"like, I'm so overwhelmed,"},{"speaker":"Brandee Gaar","startTime":1217.4150000000002,"endTime":1219.2250000000001,"body":"I'm so stressed that you"},{"speaker":"Brandee Gaar","startTime":1219.2250000000001,"endTime":1221.195,"body":"don't email them back and"},{"speaker":"Brandee Gaar","startTime":1219.2250000000001,"endTime":1221.195,"body":"be like, sorry, that sucks."},{"speaker":"Brandee Gaar","startTime":1221.195,"endTime":1222.8750000000002,"body":"You only booked our"},{"speaker":"Brandee Gaar","startTime":1221.195,"endTime":1222.8750000000002,"body":"management service."},{"speaker":"Brandee Gaar","startTime":1223.7949999999998,"endTime":1225.115,"body":"Like you want to be"},{"speaker":"Brandee Gaar","startTime":1223.7949999999998,"endTime":1225.115,"body":"able to offer them a"},{"speaker":"Brandee Gaar","startTime":1225.115,"endTime":1227.3349999999998,"body":"solution, but again, you're"},{"speaker":"Brandee Gaar","startTime":1225.115,"endTime":1227.3349999999998,"body":"giving them your time."},{"speaker":"Brandee Gaar","startTime":1227.3549999999998,"endTime":1228.4950000000001,"body":"They're going to"},{"speaker":"Brandee Gaar","startTime":1227.3549999999998,"endTime":1228.4950000000001,"body":"need to pay for it."},{"speaker":"Brandee Gaar","startTime":1228.7450000000001,"endTime":1229.0849999999998,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1229.1450000000002,"endTime":1229.405,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1229.655,"endTime":1230.1049999999998,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1230.485,"endTime":1232.9350000000002,"body":"And then like setting these,"},{"speaker":"Brandee Gaar","startTime":1230.485,"endTime":1232.9350000000002,"body":"these boundaries, like,"},{"speaker":"Brandee Gaar","startTime":1232.965,"endTime":1235.515,"body":"okay, with our wedding"},{"speaker":"Brandee Gaar","startTime":1232.965,"endTime":1235.515,"body":"management package, we"},{"speaker":"Brandee Gaar","startTime":1235.5449999999998,"endTime":1237.3549999999998,"body":"don't review contracts,"},{"speaker":"Brandee Gaar","startTime":1235.5449999999998,"endTime":1237.3549999999998,"body":"like blah, blah, blah."},{"speaker":"Brandee Gaar","startTime":1237.5449999999998,"endTime":1238.2450000000001,"body":"That's an add on."},{"speaker":"Brandee Gaar","startTime":1238.5049999999999,"endTime":1242.7549999999999,"body":"Do you mention that during the"},{"speaker":"Brandee Gaar","startTime":1238.5049999999999,"endTime":1242.7549999999999,"body":"consultation or is that, does"},{"speaker":"Brandee Gaar","startTime":1242.7549999999999,"endTime":1244.425,"body":"that like scare people away?"},{"speaker":"Brandee Gaar","startTime":1244.9150000000002,"endTime":1247.7549999999999,"body":"No, I don't mention it"},{"speaker":"Brandee Gaar","startTime":1244.9150000000002,"endTime":1247.7549999999999,"body":"during consultation is"},{"speaker":"Brandee Gaar","startTime":1247.785,"endTime":1248.945,"body":"all the things we do."},{"speaker":"Brandee Gaar","startTime":1249.4750000000001,"endTime":1252.075,"body":"Okay, like talk about"},{"speaker":"Brandee Gaar","startTime":1249.4750000000001,"endTime":1252.075,"body":"the things you don't do."},{"speaker":"Brandee Gaar","startTime":1252.445,"endTime":1255.9950000000001,"body":"but it would be detailed"},{"speaker":"Brandee Gaar","startTime":1252.445,"endTime":1255.9950000000001,"body":"in the contract, right?"},{"speaker":"Brandee Gaar","startTime":1256.0849999999998,"endTime":1258.675,"body":"So in the contract, you're"},{"speaker":"Brandee Gaar","startTime":1256.0849999999998,"endTime":1258.675,"body":"not going to say we don't do"},{"speaker":"Brandee Gaar","startTime":1258.675,"endTime":1261.695,"body":"this, we don't do this, but"},{"speaker":"Brandee Gaar","startTime":1258.675,"endTime":1261.695,"body":"you could say, yeah, we provide"},{"speaker":"Brandee Gaar","startTime":1261.7250000000001,"endTime":1264.715,"body":"unlimited email communication"},{"speaker":"Brandee Gaar","startTime":1261.7250000000001,"endTime":1264.715,"body":"for questions and advice."},{"speaker":"Brandee Gaar","startTime":1264.7749999999999,"endTime":1267.035,"body":"However, we don't"},{"speaker":"Brandee Gaar","startTime":1264.7749999999999,"endTime":1267.035,"body":"review contracts."},{"speaker":"Brandee Gaar","startTime":1267.1499999999999,"endTime":1269.655,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1269.6850000000002,"endTime":1273.055,"body":"and then in your welcome guide,"},{"speaker":"Brandee Gaar","startTime":1269.6850000000002,"endTime":1273.055,"body":"because you definitely have a"},{"speaker":"Brandee Gaar","startTime":1273.055,"endTime":1276.135,"body":"welcome guide, I have a template"},{"speaker":"Brandee Gaar","startTime":1273.055,"endTime":1276.135,"body":"for inside the accelerator."},{"speaker":"Brandee Gaar","startTime":1276.135,"endTime":1279.5649999999998,"body":"So that's like once they"},{"speaker":"Brandee Gaar","startTime":1276.135,"endTime":1279.5649999999998,"body":"look at it, yeah, so jump"},{"speaker":"Brandee Gaar","startTime":1279.5649999999998,"endTime":1281.845,"body":"into the accelerator,"},{"speaker":"Brandee Gaar","startTime":1279.5649999999998,"endTime":1281.845,"body":"grab the welcome guide."},{"speaker":"Brandee Gaar","startTime":1282.6650000000002,"endTime":1285.575,"body":"I think it's under sales,"},{"speaker":"Brandee Gaar","startTime":1282.6650000000002,"endTime":1285.575,"body":"under the sales module."},{"speaker":"Brandee Gaar","startTime":1285.7549999999999,"endTime":1286.0649999999998,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1287.0249999999999,"endTime":1289.555,"body":"You would create your welcome"},{"speaker":"Brandee Gaar","startTime":1287.0249999999999,"endTime":1289.555,"body":"guide, and it's basically just"},{"speaker":"Brandee Gaar","startTime":1289.555,"endTime":1292.1450000000002,"body":"like, we're so excited to have"},{"speaker":"Brandee Gaar","startTime":1289.555,"endTime":1292.1450000000002,"body":"you with the Posh Vows family."},{"speaker":"Brandee Gaar","startTime":1292.385,"endTime":1294.7749999999999,"body":"Here's what to expect in your"},{"speaker":"Brandee Gaar","startTime":1292.385,"endTime":1294.7749999999999,"body":"planning, and we have a separate"},{"speaker":"Brandee Gaar","startTime":1294.785,"endTime":1297.055,"body":"one for event management, one"},{"speaker":"Brandee Gaar","startTime":1294.785,"endTime":1297.055,"body":"for partial, one for full."},{"speaker":"Brandee Gaar","startTime":1297.805,"endTime":1301.115,"body":"And it's like for the event"},{"speaker":"Brandee Gaar","startTime":1297.805,"endTime":1301.115,"body":"management one, it'll say"},{"speaker":"Brandee Gaar","startTime":1301.115,"endTime":1304.845,"body":"something like, I think ours"},{"speaker":"Brandee Gaar","startTime":1301.115,"endTime":1304.845,"body":"says something like, you"},{"speaker":"Brandee Gaar","startTime":1304.845,"endTime":1307.1250000000002,"body":"know, you have unlimited"},{"speaker":"Brandee Gaar","startTime":1304.845,"endTime":1307.1250000000002,"body":"email communication with our"},{"speaker":"Brandee Gaar","startTime":1307.1250000000002,"endTime":1308.215,"body":"team throughout the process."},{"speaker":"Brandee Gaar","startTime":1308.2450000000001,"endTime":1311.155,"body":"What are some of the questions"},{"speaker":"Brandee Gaar","startTime":1308.2450000000001,"endTime":1311.155,"body":"that most of our clients ask?"},{"speaker":"Brandee Gaar","startTime":1311.1650000000002,"endTime":1314.59,"body":"And we'll list, like, and we'll"},{"speaker":"Brandee Gaar","startTime":1311.1650000000002,"endTime":1314.59,"body":"say, What are some questions"},{"speaker":"Brandee Gaar","startTime":1314.64,"endTime":1316.68,"body":"that we wouldn't be able to"},{"speaker":"Brandee Gaar","startTime":1314.64,"endTime":1316.68,"body":"answer with this service?"},{"speaker":"Brandee Gaar","startTime":1316.68,"endTime":1319.1200000000001,"body":"And we'll say like, can you"},{"speaker":"Brandee Gaar","startTime":1316.68,"endTime":1319.1200000000001,"body":"review my floor proposal?"},{"speaker":"Brandee Gaar","startTime":1319.1200000000001,"endTime":1319.7,"body":"Can you do this?"},{"speaker":"Brandee Gaar","startTime":1319.7,"endTime":1322.3,"body":"And we'll say, if you need"},{"speaker":"Brandee Gaar","startTime":1319.7,"endTime":1322.3,"body":"more help, you can book a"},{"speaker":"Brandee Gaar","startTime":1322.3,"endTime":1323.55,"body":"power hour with our team."},{"speaker":"Brandee Gaar","startTime":1324.01,"endTime":1327.1499999999999,"body":"okay, so for your partial,"},{"speaker":"Brandee Gaar","startTime":1324.01,"endTime":1327.1499999999999,"body":"what I would consider adding,"},{"speaker":"Brandee Gaar","startTime":1327.66,"endTime":1331.9399999999998,"body":"so your full right now is"},{"speaker":"Brandee Gaar","startTime":1327.66,"endTime":1331.9399999999998,"body":"7, 000, which is too low."},{"speaker":"Brandee Gaar","startTime":1332.0400000000002,"endTime":1335.6699999999998,"body":"We're going to increase that"},{"speaker":"Brandee Gaar","startTime":1332.0400000000002,"endTime":1335.6699999999998,"body":"and we'll go back to that."},{"speaker":"Brandee Gaar","startTime":1336.2700000000002,"endTime":1341.22,"body":"But what I'd like to see"},{"speaker":"Brandee Gaar","startTime":1336.2700000000002,"endTime":1341.22,"body":"from your partial is We want"},{"speaker":"Brandee Gaar","startTime":1341.22,"endTime":1344.03,"body":"to make an enhancement to"},{"speaker":"Brandee Gaar","startTime":1341.22,"endTime":1344.03,"body":"your wedding management,"},{"speaker":"Brandee Gaar","startTime":1344.03,"endTime":1345.28,"body":"so we want to add toppings."},{"speaker":"Brandee Gaar","startTime":1345.89,"endTime":1349.6200000000001,"body":"I would like to see you around"},{"speaker":"Brandee Gaar","startTime":1345.89,"endTime":1349.6200000000001,"body":"4, 500 for your apartment."},{"speaker":"Brandee Gaar","startTime":1350.78,"endTime":1351.1499999999999,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1351.55,"endTime":1354.5400000000002,"body":"And so with that, that's where"},{"speaker":"Brandee Gaar","startTime":1351.55,"endTime":1354.5400000000002,"body":"you can look at adding some of"},{"speaker":"Brandee Gaar","startTime":1354.55,"endTime":1357.99,"body":"these things back in, like the"},{"speaker":"Brandee Gaar","startTime":1354.55,"endTime":1357.99,"body":"two logistics meetings, right?"},{"speaker":"Brandee Gaar","startTime":1358.0800000000002,"endTime":1358.3100000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1358.7700000000002,"endTime":1365.2700000000002,"body":"Um, you can also add in custom"},{"speaker":"Brandee Gaar","startTime":1358.7700000000002,"endTime":1365.2700000000002,"body":"vendor referrals, so instead"},{"speaker":"Brandee Gaar","startTime":1365.2700000000002,"endTime":1367.78,"body":"of just giving them your vendor"},{"speaker":"Brandee Gaar","startTime":1365.2700000000002,"endTime":1367.78,"body":"list, which is included in the"},{"speaker":"Brandee Gaar","startTime":1367.78,"endTime":1372.575,"body":"portal for event management, You"},{"speaker":"Brandee Gaar","startTime":1367.78,"endTime":1372.575,"body":"would maybe that first logistics"},{"speaker":"Brandee Gaar","startTime":1372.595,"endTime":1376.305,"body":"meeting would be talking"},{"speaker":"Brandee Gaar","startTime":1372.595,"endTime":1376.305,"body":"about their budget, right?"},{"speaker":"Brandee Gaar","startTime":1376.3349999999998,"endTime":1378.385,"body":"You can help them"},{"speaker":"Brandee Gaar","startTime":1376.3349999999998,"endTime":1378.385,"body":"fill out their budget."},{"speaker":"Brandee Gaar","startTime":1378.3950000000002,"endTime":1380.9750000000001,"body":"So with our partial plan,"},{"speaker":"Brandee Gaar","startTime":1378.3950000000002,"endTime":1380.9750000000001,"body":"that is our very first call."},{"speaker":"Brandee Gaar","startTime":1381.5649999999998,"endTime":1383.3349999999998,"body":"We don't budget for them."},{"speaker":"Brandee Gaar","startTime":1383.3549999999998,"endTime":1385.135,"body":"We're not responsible for"},{"speaker":"Brandee Gaar","startTime":1383.3549999999998,"endTime":1385.135,"body":"it for partial planning,"},{"speaker":"Brandee Gaar","startTime":1385.135,"endTime":1387.3950000000002,"body":"but we do create it for"},{"speaker":"Brandee Gaar","startTime":1385.135,"endTime":1387.3950000000002,"body":"them so that they have an"},{"speaker":"Brandee Gaar","startTime":1387.405,"endTime":1389.445,"body":"idea of in each category."},{"speaker":"Brandee Gaar","startTime":1390.0249999999999,"endTime":1390.215,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1390.2749999999999,"endTime":1393.515,"body":"Um, so that could be one"},{"speaker":"Brandee Gaar","startTime":1390.2749999999999,"endTime":1393.515,"body":"of those calls, right?"},{"speaker":"Brandee Gaar","startTime":1394.8500000000001,"endTime":1397.55,"body":"and then from there, you"},{"speaker":"Brandee Gaar","startTime":1394.8500000000001,"endTime":1397.55,"body":"can give them custom vendor"},{"speaker":"Brandee Gaar","startTime":1397.55,"endTime":1399.41,"body":"referrals based on that budget."},{"speaker":"Brandee Gaar","startTime":1399.45,"endTime":1401.51,"body":"So you already know who's"},{"speaker":"Brandee Gaar","startTime":1399.45,"endTime":1401.51,"body":"a good vendor for them."},{"speaker":"Brandee Gaar","startTime":1401.51,"endTime":1402.16,"body":"That's going to be good."},{"speaker":"Brandee Gaar","startTime":1403.0200000000002,"endTime":1403.7700000000002,"body":"So, you can do that."},{"speaker":"Brandee Gaar","startTime":1404.6499999999999,"endTime":1407.4599999999998,"body":"and then I would maybe put"},{"speaker":"Brandee Gaar","startTime":1404.6499999999999,"endTime":1407.4599999999998,"body":"the final walkthrough back in."},{"speaker":"Brandee Gaar","startTime":1407.9399999999998,"endTime":1409.5200000000002,"body":"Okay, a venue walkthrough."},{"speaker":"Brandee Gaar","startTime":1410.36,"endTime":1411.4599999999998,"body":"that's all I would add in."},{"speaker":"Brandee Gaar","startTime":1411.47,"endTime":1416.7700000000002,"body":"I wouldn't add any more because"},{"speaker":"Brandee Gaar","startTime":1411.47,"endTime":1416.7700000000002,"body":"you're going to charge 2, 000"},{"speaker":"Brandee Gaar","startTime":1416.78,"endTime":1419.39,"body":"more, but you're going to give"},{"speaker":"Brandee Gaar","startTime":1416.78,"endTime":1419.39,"body":"them two additional meetings,"},{"speaker":"Brandee Gaar","startTime":1420.47,"endTime":1422.93,"body":"a custom vendor referrals."},{"speaker":"Brandee Gaar","startTime":1423.24,"endTime":1425.8999999999999,"body":"I would add budget"},{"speaker":"Brandee Gaar","startTime":1423.24,"endTime":1425.8999999999999,"body":"creation in here if you"},{"speaker":"Brandee Gaar","startTime":1425.8999999999999,"endTime":1427.1200000000001,"body":"think that's a thing."},{"speaker":"Brandee Gaar","startTime":1427.39,"endTime":1428.78,"body":"I think that's a massive value."},{"speaker":"Brandee Gaar","startTime":1428.89,"endTime":1431.82,"body":"We sell it like my"},{"speaker":"Brandee Gaar","startTime":1428.89,"endTime":1431.82,"body":"clients on a sales call."},{"speaker":"Brandee Gaar","startTime":1431.82,"endTime":1432.3799999999999,"body":"I'm like."},{"speaker":"Brandee Gaar","startTime":1433.1200000000001,"endTime":1435.97,"body":"Listen, this is like the"},{"speaker":"Brandee Gaar","startTime":1433.1200000000001,"endTime":1435.97,"body":"most, this is the best"},{"speaker":"Brandee Gaar","startTime":1435.97,"endTime":1439.1000000000001,"body":"thing that's included in our"},{"speaker":"Brandee Gaar","startTime":1435.97,"endTime":1439.1000000000001,"body":"partial plan because from"},{"speaker":"Brandee Gaar","startTime":1439.1000000000001,"endTime":1441.6899999999998,"body":"the beginning, like, we had a"},{"speaker":"Brandee Gaar","startTime":1439.1000000000001,"endTime":1441.6899999999998,"body":"client the other day that said"},{"speaker":"Brandee Gaar","startTime":1441.7,"endTime":1443.3999999999999,"body":"they have a 75, 000 budget."},{"speaker":"Brandee Gaar","startTime":1443.3999999999999,"endTime":1445.01,"body":"She was like, is that"},{"speaker":"Brandee Gaar","startTime":1443.3999999999999,"endTime":1445.01,"body":"even reasonable for"},{"speaker":"Brandee Gaar","startTime":1445.01,"endTime":1445.7700000000002,"body":"what we're trying to do?"},{"speaker":"Brandee Gaar","startTime":1445.8100000000002,"endTime":1446.43,"body":"They don't know."},{"speaker":"Brandee Gaar","startTime":1446.43,"endTime":1447.5800000000002,"body":"They made up the number."},{"speaker":"Brandee Gaar","startTime":1448.1899999999998,"endTime":1450.2700000000002,"body":"And so I'm like, well,"},{"speaker":"Brandee Gaar","startTime":1448.1899999999998,"endTime":1450.2700000000002,"body":"the very first thing we"},{"speaker":"Brandee Gaar","startTime":1450.2700000000002,"endTime":1452.64,"body":"do in our partial plan is"},{"speaker":"Brandee Gaar","startTime":1450.2700000000002,"endTime":1452.64,"body":"do a budget call with you."},{"speaker":"Brandee Gaar","startTime":1452.6899999999998,"endTime":1455.43,"body":"And we literally give you a"},{"speaker":"Brandee Gaar","startTime":1452.6899999999998,"endTime":1455.43,"body":"whole budget with all the line"},{"speaker":"Brandee Gaar","startTime":1455.43,"endTime":1458.3300000000002,"body":"items of what you're going to"},{"speaker":"Brandee Gaar","startTime":1455.43,"endTime":1458.3300000000002,"body":"spend so that when you start"},{"speaker":"Brandee Gaar","startTime":1458.3300000000002,"endTime":1461.78,"body":"booking your vendors, you're"},{"speaker":"Brandee Gaar","startTime":1458.3300000000002,"endTime":1461.78,"body":"not using monopoly money."},{"speaker":"Brandee Gaar","startTime":1461.7900000000002,"endTime":1463.93,"body":"Like, you know, right."},{"speaker":"Brandee Gaar","startTime":1463.93,"endTime":1466.8999999999999,"body":"Oh my gosh, that's so awesome."},{"speaker":"Brandee Gaar","startTime":1467.5800000000002,"endTime":1469.4199999999998,"body":"So I think that"},{"speaker":"Brandee Gaar","startTime":1467.5800000000002,"endTime":1469.4199999999998,"body":"would be helpful."},{"speaker":"Brandee Gaar","startTime":1469.45,"endTime":1472.615,"body":"And then the final venue"},{"speaker":"Brandee Gaar","startTime":1469.45,"endTime":1472.615,"body":"walkthrough and it's 4, 500."},{"speaker":"Brandee Gaar","startTime":1473.0849999999998,"endTime":1475.9950000000001,"body":"Okay, now think about the value"},{"speaker":"Brandee Gaar","startTime":1473.0849999999998,"endTime":1475.9950000000001,"body":"you've created for that client,"},{"speaker":"Brandee Gaar","startTime":1475.9950000000001,"endTime":1480.2749999999999,"body":"but how it's only what another"},{"speaker":"Brandee Gaar","startTime":1475.9950000000001,"endTime":1480.2749999999999,"body":"maybe 10 hours of work for you."},{"speaker":"Brandee Gaar","startTime":1480.465,"endTime":1481.925,"body":"Yeah Exactly."},{"speaker":"Brandee Gaar","startTime":1481.965,"endTime":1485.285,"body":"Okay, so that's what"},{"speaker":"Brandee Gaar","startTime":1481.965,"endTime":1485.285,"body":"your commercial would be."},{"speaker":"Brandee Gaar","startTime":1485.615,"endTime":1488.6049999999998,"body":"Okay, and now I'm thinking"},{"speaker":"Brandee Gaar","startTime":1485.615,"endTime":1488.6049999999998,"body":"like for the wedding"},{"speaker":"Brandee Gaar","startTime":1488.675,"endTime":1493.515,"body":"management Should I even be"},{"speaker":"Brandee Gaar","startTime":1488.675,"endTime":1493.515,"body":"giving them all of these like"},{"speaker":"Brandee Gaar","startTime":1493.6450000000002,"endTime":1495.195,"body":"guides that I've created?"},{"speaker":"Brandee Gaar","startTime":1495.2050000000002,"endTime":1495.885,"body":"Do you think?"},{"speaker":"Brandee Gaar","startTime":1496.8,"endTime":1497.64,"body":"That's like too much."},{"speaker":"Brandee Gaar","startTime":1497.6699999999998,"endTime":1498.64,"body":"Yeah, I would."},{"speaker":"Brandee Gaar","startTime":1498.64,"endTime":1502.41,"body":"We give our event management"},{"speaker":"Brandee Gaar","startTime":1498.64,"endTime":1502.41,"body":"clients access to everything"},{"speaker":"Brandee Gaar","startTime":1502.43,"endTime":1505.052,"body":"we keep inside our portal"},{"speaker":"Brandee Gaar","startTime":1502.43,"endTime":1505.052,"body":"because what does it mean to us?"},{"speaker":"Brandee Gaar","startTime":1505.052,"endTime":1505.9399999999998,"body":"It costs me nothing."},{"speaker":"Brandee Gaar","startTime":1506.3300000000002,"endTime":1506.7,"body":"Nothing."},{"speaker":"Brandee Gaar","startTime":1506.7,"endTime":1507.01,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1507.8700000000001,"endTime":1510.07,"body":"We're still not doing it for"},{"speaker":"Brandee Gaar","startTime":1507.8700000000001,"endTime":1510.07,"body":"them, but if they want to use"},{"speaker":"Brandee Gaar","startTime":1510.09,"endTime":1511.64,"body":"our budget tool, they can do it."},{"speaker":"Brandee Gaar","startTime":1511.64,"endTime":1512.64,"body":"They can go in and"},{"speaker":"Brandee Gaar","startTime":1511.64,"endTime":1512.64,"body":"throw their money."},{"speaker":"Brandee Gaar","startTime":1513.2299999999998,"endTime":1516.8100000000002,"body":"They can go in and You know,"},{"speaker":"Brandee Gaar","startTime":1513.2299999999998,"endTime":1516.8100000000002,"body":"create their timeline earlier"},{"speaker":"Brandee Gaar","startTime":1516.8100000000002,"endTime":1517.7700000000002,"body":"than we're going to create it."},{"speaker":"Brandee Gaar","startTime":1517.78,"endTime":1518.8799999999999,"body":"They can use our guides."},{"speaker":"Brandee Gaar","startTime":1519.45,"endTime":1520.0600000000002,"body":"Cause okay."},{"speaker":"Brandee Gaar","startTime":1520.59,"endTime":1523.49,"body":"And then in terms of like,"},{"speaker":"Brandee Gaar","startTime":1520.59,"endTime":1523.49,"body":"because what I was doing"},{"speaker":"Brandee Gaar","startTime":1523.49,"endTime":1525.7900000000002,"body":"originally also, which I"},{"speaker":"Brandee Gaar","startTime":1523.49,"endTime":1525.7900000000002,"body":"think was like way too much"},{"speaker":"Brandee Gaar","startTime":1525.8100000000002,"endTime":1528.14,"body":"is I was like creating a"},{"speaker":"Brandee Gaar","startTime":1525.8100000000002,"endTime":1528.14,"body":"custom, like checklist for"},{"speaker":"Brandee Gaar","startTime":1528.14,"endTime":1529.5600000000002,"body":"them and all those things."},{"speaker":"Brandee Gaar","startTime":1529.5600000000002,"endTime":1532.5000000000002,"body":"Like, I, is it like those"},{"speaker":"Brandee Gaar","startTime":1529.5600000000002,"endTime":1532.5000000000002,"body":"types of things you're"},{"speaker":"Brandee Gaar","startTime":1532.5000000000002,"endTime":1533.4199999999998,"body":"not doing for them?"},{"speaker":"Brandee Gaar","startTime":1533.4199999999998,"endTime":1533.78,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1533.8799999999999,"endTime":1534.6499999999999,"body":"And wedding management."},{"speaker":"Brandee Gaar","startTime":1534.6499999999999,"endTime":1536.8799999999999,"body":"Cause that's, that's where"},{"speaker":"Brandee Gaar","startTime":1534.6499999999999,"endTime":1536.8799999999999,"body":"it's getting like full."},{"speaker":"Brandee Gaar","startTime":1537.2700000000002,"endTime":1537.7700000000002,"body":"Oh yeah."},{"speaker":"Brandee Gaar","startTime":1538.1200000000001,"endTime":1541.55,"body":"You're creating zero"},{"speaker":"Brandee Gaar","startTime":1538.1200000000001,"endTime":1541.55,"body":"custom things like they"},{"speaker":"Brandee Gaar","startTime":1541.6200000000001,"endTime":1544.43,"body":"book and you turn their"},{"speaker":"Brandee Gaar","startTime":1541.6200000000001,"endTime":1544.43,"body":"portal on and That's it."},{"speaker":"Brandee Gaar","startTime":1544.51,"endTime":1545.5400000000002,"body":"Like, done."},{"speaker":"Brandee Gaar","startTime":1546.0400000000002,"endTime":1549.68,"body":"So now I would have"},{"speaker":"Brandee Gaar","startTime":1546.0400000000002,"endTime":1549.68,"body":"like a sample checklist"},{"speaker":"Brandee Gaar","startTime":1549.7,"endTime":1550.59,"body":"inside your portal."},{"speaker":"Brandee Gaar","startTime":1550.6200000000001,"endTime":1552.47,"body":"I would have a sample budget."},{"speaker":"Brandee Gaar","startTime":1552.86,"endTime":1554.6090000000002,"body":"We also have created"},{"speaker":"Brandee Gaar","startTime":1552.86,"endTime":1554.6090000000002,"body":"sample timelines."},{"speaker":"Brandee Gaar","startTime":1554.6090000000002,"endTime":1557.11,"body":"So like, you know, if"},{"speaker":"Brandee Gaar","startTime":1554.6090000000002,"endTime":1557.11,"body":"you're doing a first look,"},{"speaker":"Brandee Gaar","startTime":1557.1200000000001,"endTime":1558.45,"body":"here's a sample timeline."},{"speaker":"Brandee Gaar","startTime":1558.9799999999998,"endTime":1561.66,"body":"Because we're not making until"},{"speaker":"Brandee Gaar","startTime":1558.9799999999998,"endTime":1561.66,"body":"90 days out, so they're wanting"},{"speaker":"Brandee Gaar","startTime":1561.66,"endTime":1565.0000000000002,"body":"to know what time they can"},{"speaker":"Brandee Gaar","startTime":1561.66,"endTime":1565.0000000000002,"body":"play around with it, right?"},{"speaker":"Brandee Gaar","startTime":1565.03,"endTime":1565.57,"body":"On their own."},{"speaker":"Brandee Gaar","startTime":1566.09,"endTime":1566.49,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":1567.78,"endTime":1570.7500000000002,"body":"That's things that, yeah, I,"},{"speaker":"Brandee Gaar","startTime":1567.78,"endTime":1570.7500000000002,"body":"you, you set it and forget it"},{"speaker":"Brandee Gaar","startTime":1570.7500000000002,"endTime":1572.55,"body":"with event management and, okay."},{"speaker":"Brandee Gaar","startTime":1573.22,"endTime":1576.1000000000001,"body":"And again, it's not"},{"speaker":"Brandee Gaar","startTime":1573.22,"endTime":1576.1000000000001,"body":"because, it's not like, oh,"},{"speaker":"Brandee Gaar","startTime":1576.1000000000001,"endTime":1577.2700000000002,"body":"that's a crappy service."},{"speaker":"Brandee Gaar","startTime":1577.2700000000002,"endTime":1579.0400000000002,"body":"It's actually a really,"},{"speaker":"Brandee Gaar","startTime":1577.2700000000002,"endTime":1579.0400000000002,"body":"really good service."},{"speaker":"Brandee Gaar","startTime":1579.0400000000002,"endTime":1582.07,"body":"But they plan a hundred"},{"speaker":"Brandee Gaar","startTime":1579.0400000000002,"endTime":1582.07,"body":"percent on their own."},{"speaker":"Brandee Gaar","startTime":1582.28,"endTime":1584.74,"body":"You execute their"},{"speaker":"Brandee Gaar","startTime":1582.28,"endTime":1584.74,"body":"plan flawlessly."},{"speaker":"Brandee Gaar","startTime":1584.7450000000001,"endTime":1584.7700000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1585.16,"endTime":1585.49,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1585.55,"endTime":1585.8500000000001,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1586.1200000000001,"endTime":1589.26,"body":"Virtual, you're think of"},{"speaker":"Brandee Gaar","startTime":1586.1200000000001,"endTime":1589.26,"body":"partial as like you're"},{"speaker":"Brandee Gaar","startTime":1589.26,"endTime":1590.82,"body":"a coach along the way."},{"speaker":"Brandee Gaar","startTime":1591.4399999999998,"endTime":1591.6200000000001,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1591.6200000000001,"endTime":1591.8,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1591.8,"endTime":1593.24,"body":"Like coaching them."},{"speaker":"Brandee Gaar","startTime":1594.6499999999999,"endTime":1597.1299999999999,"body":"So you're a lot more involved"},{"speaker":"Brandee Gaar","startTime":1594.6499999999999,"endTime":1597.1299999999999,"body":"in communicating with them."},{"speaker":"Brandee Gaar","startTime":1597.39,"endTime":1598.8100000000002,"body":"You're giving them"},{"speaker":"Brandee Gaar","startTime":1597.39,"endTime":1598.8100000000002,"body":"custom intervals."},{"speaker":"Brandee Gaar","startTime":1598.8100000000002,"endTime":1600.0800000000002,"body":"You're telling them how"},{"speaker":"Brandee Gaar","startTime":1598.8100000000002,"endTime":1600.0800000000002,"body":"much to spend in their"},{"speaker":"Brandee Gaar","startTime":1600.0800000000002,"endTime":1602.2900000000002,"body":"budget, but they're still"},{"speaker":"Brandee Gaar","startTime":1600.0800000000002,"endTime":1602.2900000000002,"body":"doing it all on their own."},{"speaker":"Brandee Gaar","startTime":1602.2900000000002,"endTime":1609.1299999999999,"body":"And the full, so full service"},{"speaker":"Brandee Gaar","startTime":1602.2900000000002,"endTime":1609.1299999999999,"body":"is, is a whole different client."},{"speaker":"Brandee Gaar","startTime":1609.49,"endTime":1614.34,"body":"It's, the client is, they, like"},{"speaker":"Brandee Gaar","startTime":1609.49,"endTime":1614.34,"body":"I said, they value their time."},{"speaker":"Brandee Gaar","startTime":1615.5800000000002,"endTime":1619.66,"body":"They, they, they want an epic"},{"speaker":"Brandee Gaar","startTime":1615.5800000000002,"endTime":1619.66,"body":"celebration, but they just don't"},{"speaker":"Brandee Gaar","startTime":1619.66,"endTime":1621.1499999999999,"body":"have the time to pull it off."},{"speaker":"Brandee Gaar","startTime":1621.2,"endTime":1623.8799999999999,"body":"And they just don't"},{"speaker":"Brandee Gaar","startTime":1621.2,"endTime":1623.8799999999999,"body":"want to pull it off."},{"speaker":"Brandee Gaar","startTime":1623.8999999999999,"endTime":1626.05,"body":"They're like, I don't want"},{"speaker":"Brandee Gaar","startTime":1623.8999999999999,"endTime":1626.05,"body":"to deal with it, but they do"},{"speaker":"Brandee Gaar","startTime":1626.05,"endTime":1627.89,"body":"have fun in their planning."},{"speaker":"Brandee Gaar","startTime":1627.9199999999998,"endTime":1631.0800000000002,"body":"And so what we always"},{"speaker":"Brandee Gaar","startTime":1627.9199999999998,"endTime":1631.0800000000002,"body":"tell our clients is we do"},{"speaker":"Brandee Gaar","startTime":1631.16,"endTime":1632.76,"body":"everything with, and for you."},{"speaker":"Brandee Gaar","startTime":1632.91,"endTime":1634.6000000000001,"body":"So you can be as"},{"speaker":"Brandee Gaar","startTime":1632.91,"endTime":1634.6000000000001,"body":"involved as you want."},{"speaker":"Brandee Gaar","startTime":1636.11,"endTime":1637.2700000000002,"body":"I honestly have clients."},{"speaker":"Brandee Gaar","startTime":1637.2900000000002,"endTime":1638.2500000000002,"body":"I'm not even kidding you."},{"speaker":"Brandee Gaar","startTime":1638.2700000000002,"endTime":1641.86,"body":"I might see face to face one"},{"speaker":"Brandee Gaar","startTime":1638.2700000000002,"endTime":1641.86,"body":"time during their entire plan."},{"speaker":"Brandee Gaar","startTime":1642.84,"endTime":1644.0000000000002,"body":"They don't have time."},{"speaker":"Brandee Gaar","startTime":1644.905,"endTime":1645.8950000000002,"body":"They're like, I trust you."},{"speaker":"Brandee Gaar","startTime":1646.325,"endTime":1646.715,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1647.1049999999998,"endTime":1647.9550000000002,"body":"That's what we want, right?"},{"speaker":"Brandee Gaar","startTime":1647.9550000000002,"endTime":1648.575,"body":"With a full service."},{"speaker":"Brandee Gaar","startTime":1649.345,"endTime":1652.5649999999998,"body":"Um, and then we have others that"},{"speaker":"Brandee Gaar","startTime":1649.345,"endTime":1652.5649999999998,"body":"are like, no, I really want to"},{"speaker":"Brandee Gaar","startTime":1652.5649999999998,"endTime":1653.7549999999999,"body":"go to all the vendor meetings."},{"speaker":"Brandee Gaar","startTime":1653.7549999999999,"endTime":1654.8149999999998,"body":"And I'm like, that's fine."},{"speaker":"Brandee Gaar","startTime":1654.945,"endTime":1658.535,"body":"Come along, you know, um,"},{"speaker":"Brandee Gaar","startTime":1654.945,"endTime":1658.535,"body":"but they still want us to"},{"speaker":"Brandee Gaar","startTime":1658.5449999999998,"endTime":1659.3750000000002,"body":"manage everything for them."},{"speaker":"Brandee Gaar","startTime":1659.3750000000002,"endTime":1664.8950000000002,"body":"So the things I would say with"},{"speaker":"Brandee Gaar","startTime":1659.3750000000002,"endTime":1664.8950000000002,"body":"full service is that also here"},{"speaker":"Brandee Gaar","startTime":1664.905,"endTime":1667.1650000000002,"body":"on your website, this is an"},{"speaker":"Brandee Gaar","startTime":1664.905,"endTime":1667.1650000000002,"body":"incredible amount of text."},{"speaker":"Brandee Gaar","startTime":1668.7,"endTime":1672.4399999999998,"body":"So I actually go"},{"speaker":"Brandee Gaar","startTime":1668.7,"endTime":1672.4399999999998,"body":"use this as a model."},{"speaker":"Brandee Gaar","startTime":1672.4399999999998,"endTime":1677.53,"body":"Honestly, for most of my"},{"speaker":"Brandee Gaar","startTime":1672.4399999999998,"endTime":1677.53,"body":"clients, I tell them not to"},{"speaker":"Brandee Gaar","startTime":1677.53,"endTime":1679.05,"body":"put bullet points at all."},{"speaker":"Brandee Gaar","startTime":1679.1200000000001,"endTime":1680.49,"body":"Like I don't want them"},{"speaker":"Brandee Gaar","startTime":1679.1200000000001,"endTime":1680.49,"body":"to see bullet points at"},{"speaker":"Brandee Gaar","startTime":1680.49,"endTime":1682.3300000000002,"body":"all, but yours are very."},{"speaker":"Brandee Gaar","startTime":1682.8,"endTime":1683.5200000000002,"body":"Broad."},{"speaker":"Brandee Gaar","startTime":1683.55,"endTime":1684.51,"body":"So I like that."},{"speaker":"Brandee Gaar","startTime":1684.51,"endTime":1684.5400000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1684.89,"endTime":1688.36,"body":"But like with, we do not"},{"speaker":"Brandee Gaar","startTime":1684.89,"endTime":1688.36,"body":"need this much detail."},{"speaker":"Brandee Gaar","startTime":1690.43,"endTime":1691.8700000000001,"body":"client, they just don't care."},{"speaker":"Brandee Gaar","startTime":1691.965,"endTime":1692.575,"body":"They don't care."},{"speaker":"Brandee Gaar","startTime":1692.575,"endTime":1692.8149999999998,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1692.8149999999998,"endTime":1696.45,"body":"They wanna things like, so"},{"speaker":"Brandee Gaar","startTime":1692.8149999999998,"endTime":1696.45,"body":"if you're gonna add bullets"},{"speaker":"Brandee Gaar","startTime":1696.4550000000002,"endTime":1699.45,"body":"here, it would be something"},{"speaker":"Brandee Gaar","startTime":1696.4550000000002,"endTime":1699.45,"body":"that says like everything"},{"speaker":"Brandee Gaar","startTime":1699.4550000000002,"endTime":1702.7500000000002,"body":"included in our event management"},{"speaker":"Brandee Gaar","startTime":1699.4550000000002,"endTime":1702.7500000000002,"body":"package plus, because we don't"},{"speaker":"Brandee Gaar","startTime":1702.7500000000002,"endTime":1704.8799999999999,"body":"need to re-list everything"},{"speaker":"Brandee Gaar","startTime":1702.7500000000002,"endTime":1704.8799999999999,"body":"that's in event management."},{"speaker":"Brandee Gaar","startTime":1704.9399999999998,"endTime":1705.0000000000002,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1705.0000000000002,"endTime":1707.1299999999999,"body":"Obviously we're doing"},{"speaker":"Brandee Gaar","startTime":1705.0000000000002,"endTime":1707.1299999999999,"body":"all of that, right?"},{"speaker":"Brandee Gaar","startTime":1707.16,"endTime":1707.43,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1707.8700000000001,"endTime":1708.2299999999998,"body":"Plus."},{"speaker":"Brandee Gaar","startTime":1708.7900000000002,"endTime":1710.6699999999998,"body":"Venue selection as needed."},{"speaker":"Brandee Gaar","startTime":1710.72,"endTime":1712.55,"body":"We don't take out part of"},{"speaker":"Brandee Gaar","startTime":1710.72,"endTime":1712.55,"body":"the fee if they already"},{"speaker":"Brandee Gaar","startTime":1712.5600000000002,"endTime":1714.93,"body":"have their venue, but if"},{"speaker":"Brandee Gaar","startTime":1712.5600000000002,"endTime":1714.93,"body":"you still need a venue, we"},{"speaker":"Brandee Gaar","startTime":1714.93,"endTime":1715.9599999999998,"body":"do your venue selection."},{"speaker":"Brandee Gaar","startTime":1716.7700000000002,"endTime":1721.07,"body":"It would be things like venue"},{"speaker":"Brandee Gaar","startTime":1716.7700000000002,"endTime":1721.07,"body":"selection, stationary, We"},{"speaker":"Brandee Gaar","startTime":1721.07,"endTime":1723.6499999999999,"body":"assemble and mail all your"},{"speaker":"Brandee Gaar","startTime":1721.07,"endTime":1723.6499999999999,"body":"invitations, hotel room blocks."},{"speaker":"Brandee Gaar","startTime":1724.1000000000001,"endTime":1725.6699999999998,"body":"Contracting of all"},{"speaker":"Brandee Gaar","startTime":1724.1000000000001,"endTime":1725.6699999999998,"body":"of your vendors, like"},{"speaker":"Brandee Gaar","startTime":1725.7099999999998,"endTime":1726.8500000000001,"body":"all the things, right?"},{"speaker":"Brandee Gaar","startTime":1727.1699999999998,"endTime":1727.61,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1727.97,"endTime":1729.8999999999999,"body":"So we're going to"},{"speaker":"Brandee Gaar","startTime":1727.97,"endTime":1729.8999999999999,"body":"put all of that here."},{"speaker":"Brandee Gaar","startTime":1730.36,"endTime":1730.64,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1730.72,"endTime":1734.6499999999999,"body":"what we don't want to do here"},{"speaker":"Brandee Gaar","startTime":1730.72,"endTime":1734.6499999999999,"body":"you get seven meetings, you"},{"speaker":"Brandee Gaar","startTime":1734.6499999999999,"endTime":1739.7099999999998,"body":"get 90 hours, no, like every"},{"speaker":"Brandee Gaar","startTime":1734.6499999999999,"endTime":1739.7099999999998,"body":"client will be different."},{"speaker":"Brandee Gaar","startTime":1740.5600000000002,"endTime":1742.16,"body":"And there's, we do"},{"speaker":"Brandee Gaar","startTime":1740.5600000000002,"endTime":1742.16,"body":"not want to say that."},{"speaker":"Brandee Gaar","startTime":1742.22,"endTime":1745.05,"body":"We just want to tell them the"},{"speaker":"Brandee Gaar","startTime":1742.22,"endTime":1745.05,"body":"broad strokes of the things that"},{"speaker":"Brandee Gaar","startTime":1745.05,"endTime":1746.1200000000001,"body":"we're going to handle for them."},{"speaker":"Brandee Gaar","startTime":1746.4799999999998,"endTime":1746.6899999999998,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1747.3300000000002,"endTime":1747.57,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1747.6000000000001,"endTime":1751.3,"body":"Um, because some people will"},{"speaker":"Brandee Gaar","startTime":1747.6000000000001,"endTime":1751.3,"body":"be out of state and that they"},{"speaker":"Brandee Gaar","startTime":1751.3,"endTime":1753.0000000000002,"body":"won't need seven meetings."},{"speaker":"Brandee Gaar","startTime":1753.0200000000002,"endTime":1755.2900000000002,"body":"They don't even, you know, okay."},{"speaker":"Brandee Gaar","startTime":1755.8999999999999,"endTime":1758.8500000000001,"body":"And if I don't do the"},{"speaker":"Brandee Gaar","startTime":1755.8999999999999,"endTime":1758.8500000000001,"body":"bullet points, I mean,"},{"speaker":"Brandee Gaar","startTime":1758.8500000000001,"endTime":1760.49,"body":"what, what do you recommend?"},{"speaker":"Brandee Gaar","startTime":1760.49,"endTime":1761.61,"body":"Like, do I just, would I just."},{"speaker":"Brandee Gaar","startTime":1762.14,"endTime":1765.2299999999998,"body":"Do like a little overview"},{"speaker":"Brandee Gaar","startTime":1762.14,"endTime":1765.2299999999998,"body":"paragraph or like Exactly what"},{"speaker":"Brandee Gaar","startTime":1765.2299999999998,"endTime":1766.66,"body":"you have on the left hand side."},{"speaker":"Brandee Gaar","startTime":1766.74,"endTime":1770.6499999999999,"body":"I mean, honestly, if you redid"},{"speaker":"Brandee Gaar","startTime":1766.74,"endTime":1770.6499999999999,"body":"all of your services right"},{"speaker":"Brandee Gaar","startTime":1770.6499999999999,"endTime":1773.7099999999998,"body":"here, I would take the whole"},{"speaker":"Brandee Gaar","startTime":1770.6499999999999,"endTime":1773.7099999999998,"body":"right side out and just center"},{"speaker":"Brandee Gaar","startTime":1773.7099999999998,"endTime":1775.1200000000001,"body":"them, center the left side."},{"speaker":"Brandee Gaar","startTime":1775.53,"endTime":1778.26,"body":"Okay, and you think that's,"},{"speaker":"Brandee Gaar","startTime":1775.53,"endTime":1778.26,"body":"like, is that what you prefer"},{"speaker":"Brandee Gaar","startTime":1778.2900000000002,"endTime":1779.963,"body":"versus the bullet point?"},{"speaker":"Brandee Gaar","startTime":1779.963,"endTime":1780.57,"body":"100%."},{"speaker":"Brandee Gaar","startTime":1780.57,"endTime":1781.51,"body":"Okay, that's what I'll do then."},{"speaker":"Brandee Gaar","startTime":1781.51,"endTime":1784.133,"body":"Now, remember, there's"},{"speaker":"Brandee Gaar","startTime":1781.51,"endTime":1784.133,"body":"levels of buying, right?"},{"speaker":"Brandee Gaar","startTime":1784.133,"endTime":1787.506,"body":"So on your website, you're"},{"speaker":"Brandee Gaar","startTime":1784.133,"endTime":1787.506,"body":"just explaining to them"},{"speaker":"Brandee Gaar","startTime":1787.506,"endTime":1789.3799999999999,"body":"who this service is for."},{"speaker":"Brandee Gaar","startTime":1789.3799999999999,"endTime":1789.7549999999999,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1790.3349999999998,"endTime":1791.8750000000002,"body":"So that's why you only"},{"speaker":"Brandee Gaar","startTime":1790.3349999999998,"endTime":1791.8750000000002,"body":"need the paragraph."},{"speaker":"Brandee Gaar","startTime":1791.9550000000002,"endTime":1794.345,"body":"Now when they reach out and"},{"speaker":"Brandee Gaar","startTime":1791.9550000000002,"endTime":1794.345,"body":"they ask you for pricing,"},{"speaker":"Brandee Gaar","startTime":1794.7749999999999,"endTime":1796.865,"body":"that's where the bullet points"},{"speaker":"Brandee Gaar","startTime":1794.7749999999999,"endTime":1796.865,"body":"are going to come in handy."},{"speaker":"Brandee Gaar","startTime":1797.0649999999998,"endTime":1799.6450000000002,"body":"So you're going to want"},{"speaker":"Brandee Gaar","startTime":1797.0649999999998,"endTime":1799.6450000000002,"body":"a pricing guide that you"},{"speaker":"Brandee Gaar","startTime":1799.6450000000002,"endTime":1802.345,"body":"can send to them that"},{"speaker":"Brandee Gaar","startTime":1799.6450000000002,"endTime":1802.345,"body":"has more of this kind of"},{"speaker":"Brandee Gaar","startTime":1802.345,"endTime":1803.635,"body":"information, more details."},{"speaker":"Brandee Gaar","startTime":1803.7549999999999,"endTime":1805.8750000000002,"body":"Still need paragraphs of"},{"speaker":"Brandee Gaar","startTime":1803.7549999999999,"endTime":1805.8750000000002,"body":"information like this."},{"speaker":"Brandee Gaar","startTime":1806.3950000000002,"endTime":1808.8149999999998,"body":"Yeah, bullet points of all the"},{"speaker":"Brandee Gaar","startTime":1806.3950000000002,"endTime":1808.8149999999998,"body":"things that you're going to"},{"speaker":"Brandee Gaar","startTime":1808.8149999999998,"endTime":1811.055,"body":"do should be in your pricing"},{"speaker":"Brandee Gaar","startTime":1808.8149999999998,"endTime":1811.055,"body":"guide because now they're"},{"speaker":"Brandee Gaar","startTime":1811.055,"endTime":1814.075,"body":"more interested And then your"},{"speaker":"Brandee Gaar","startTime":1811.055,"endTime":1814.075,"body":"contract is going to have things"},{"speaker":"Brandee Gaar","startTime":1814.075,"endTime":1816.765,"body":"like we're there in 30 minutes"},{"speaker":"Brandee Gaar","startTime":1814.075,"endTime":1816.765,"body":"before the first vendor and"},{"speaker":"Brandee Gaar","startTime":1816.7749999999999,"endTime":1818.8750000000002,"body":"you know, okay Okay, perfect."},{"speaker":"Brandee Gaar","startTime":1819.2450000000001,"endTime":1820.0449999999998,"body":"That makes sense."},{"speaker":"Brandee Gaar","startTime":1820.1250000000002,"endTime":1823.055,"body":"Okay, let's talk about"},{"speaker":"Brandee Gaar","startTime":1820.1250000000002,"endTime":1823.055,"body":"your pricing for this."},{"speaker":"Brandee Gaar","startTime":1823.1049999999998,"endTime":1828.256,"body":"I really want to push you"},{"speaker":"Brandee Gaar","startTime":1823.1049999999998,"endTime":1828.256,"body":"to a percentage based model"},{"speaker":"Brandee Gaar","startTime":1828.256,"endTime":1829.046,"body":"for your full service."},{"speaker":"Brandee Gaar","startTime":1829.5359999999998,"endTime":1829.816,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1830.6209999999999,"endTime":1833.541,"body":"Most planners who are just"},{"speaker":"Brandee Gaar","startTime":1830.6209999999999,"endTime":1833.541,"body":"starting out are so afraid of"},{"speaker":"Brandee Gaar","startTime":1833.541,"endTime":1836.0310000000002,"body":"percentage based, they feel like"},{"speaker":"Brandee Gaar","startTime":1833.541,"endTime":1836.0310000000002,"body":"they can't do it, so they don't."},{"speaker":"Brandee Gaar","startTime":1836.6609999999998,"endTime":1839.521,"body":"And I'm telling you, if I could"},{"speaker":"Brandee Gaar","startTime":1836.6609999999998,"endTime":1839.521,"body":"go back and charge percentage"},{"speaker":"Brandee Gaar","startTime":1839.521,"endTime":1843.081,"body":"based for the last 10 years that"},{"speaker":"Brandee Gaar","startTime":1839.521,"endTime":1843.081,"body":"I was not doing it, I would be"},{"speaker":"Brandee Gaar","startTime":1843.131,"endTime":1849.4309999999998,"body":"so rich because I, the amount of"},{"speaker":"Brandee Gaar","startTime":1843.131,"endTime":1849.4309999999998,"body":"money we left on the table and"},{"speaker":"Brandee Gaar","startTime":1850.191,"endTime":1853.291,"body":"you know, we bend over backwards"},{"speaker":"Brandee Gaar","startTime":1850.191,"endTime":1853.291,"body":"for our full service clients."},{"speaker":"Brandee Gaar","startTime":1854.9309999999998,"endTime":1856.7410000000002,"body":"So for any of our"},{"speaker":"Brandee Gaar","startTime":1854.9309999999998,"endTime":1856.7410000000002,"body":"clients, really."},{"speaker":"Brandee Gaar","startTime":1856.791,"endTime":1858.8210000000001,"body":"And so we're doing the work."},{"speaker":"Brandee Gaar","startTime":1859.001,"endTime":1861.791,"body":"And here's the challenge most"},{"speaker":"Brandee Gaar","startTime":1859.001,"endTime":1861.791,"body":"of the time when a client comes"},{"speaker":"Brandee Gaar","startTime":1861.791,"endTime":1864.2810000000002,"body":"to you at the very beginning"},{"speaker":"Brandee Gaar","startTime":1861.791,"endTime":1864.2810000000002,"body":"of their planning, they don't"},{"speaker":"Brandee Gaar","startTime":1864.2810000000002,"endTime":1865.711,"body":"even fully know what they want."},{"speaker":"Brandee Gaar","startTime":1866.1409999999998,"endTime":1867.901,"body":"And so they're trying"},{"speaker":"Brandee Gaar","startTime":1866.1409999999998,"endTime":1867.901,"body":"to describe it."},{"speaker":"Brandee Gaar","startTime":1867.901,"endTime":1869.751,"body":"And so you're pricing"},{"speaker":"Brandee Gaar","startTime":1867.901,"endTime":1869.751,"body":"it based on what they're"},{"speaker":"Brandee Gaar","startTime":1869.751,"endTime":1870.961,"body":"describing right now."},{"speaker":"Brandee Gaar","startTime":1871.1409999999998,"endTime":1875.381,"body":"But as that vision changes,"},{"speaker":"Brandee Gaar","startTime":1871.1409999999998,"endTime":1875.381,"body":"as people get involved, as"},{"speaker":"Brandee Gaar","startTime":1875.381,"endTime":1878.2210000000002,"body":"money becomes available, all"},{"speaker":"Brandee Gaar","startTime":1875.381,"endTime":1878.2210000000002,"body":"of a sudden they went from,"},{"speaker":"Brandee Gaar","startTime":1878.251,"endTime":1881.9910000000002,"body":"I have a 60, 000 budget with,"},{"speaker":"Brandee Gaar","startTime":1878.251,"endTime":1881.9910000000002,"body":"you know, 80 people to I'm"},{"speaker":"Brandee Gaar","startTime":1881.9910000000002,"endTime":1883.651,"body":"spending 150, 000 budget."},{"speaker":"Brandee Gaar","startTime":1883.6609999999998,"endTime":1885.0910000000001,"body":"We're flying a band"},{"speaker":"Brandee Gaar","startTime":1883.6609999999998,"endTime":1885.0910000000001,"body":"in from New York."},{"speaker":"Brandee Gaar","startTime":1885.251,"endTime":1885.6409999999998,"body":"Like."},{"speaker":"Brandee Gaar","startTime":1886.0310000000002,"endTime":1886.381,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1886.9910000000002,"endTime":1887.421,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1887.731,"endTime":1889.131,"body":"And so, that's fine."},{"speaker":"Brandee Gaar","startTime":1889.131,"endTime":1890.021,"body":"You can totally do that."},{"speaker":"Brandee Gaar","startTime":1890.021,"endTime":1892.5310000000002,"body":"But the way you priced"},{"speaker":"Brandee Gaar","startTime":1890.021,"endTime":1892.5310000000002,"body":"yourself was for that original"},{"speaker":"Brandee Gaar","startTime":1892.5310000000002,"endTime":1894.6809999999998,"body":"vision, and now you're"},{"speaker":"Brandee Gaar","startTime":1892.5310000000002,"endTime":1894.6809999999998,"body":"doing so much more work."},{"speaker":"Brandee Gaar","startTime":1894.7610000000002,"endTime":1896.0110000000002,"body":"And this is how you"},{"speaker":"Brandee Gaar","startTime":1894.7610000000002,"endTime":1896.0110000000002,"body":"get overwhelmed."},{"speaker":"Brandee Gaar","startTime":1896.0110000000002,"endTime":1899.0310000000002,"body":"This is how you don't"},{"speaker":"Brandee Gaar","startTime":1896.0110000000002,"endTime":1899.0310000000002,"body":"make enough money."},{"speaker":"Brandee Gaar","startTime":1899.566,"endTime":1899.776,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1899.836,"endTime":1903.486,"body":"So, what I would encourage"},{"speaker":"Brandee Gaar","startTime":1899.836,"endTime":1903.486,"body":"you to do is I would speak at"},{"speaker":"Brandee Gaar","startTime":1903.586,"endTime":1908.046,"body":"percentage based, in the budget"},{"speaker":"Brandee Gaar","startTime":1903.586,"endTime":1908.046,"body":"that you manage, and you can"},{"speaker":"Brandee Gaar","startTime":1908.046,"endTime":1912.6760000000002,"body":"have a minimum of 7, 000, so you"},{"speaker":"Brandee Gaar","startTime":1908.046,"endTime":1912.6760000000002,"body":"can make it well below 7, 000,"},{"speaker":"Brandee Gaar","startTime":1913.6360000000002,"endTime":1917.486,"body":"but as you get bigger clients,"},{"speaker":"Brandee Gaar","startTime":1913.6360000000002,"endTime":1917.486,"body":"bigger budgets, more involved"},{"speaker":"Brandee Gaar","startTime":1917.736,"endTime":1920.1560000000002,"body":"in the wedding, you would make"},{"speaker":"Brandee Gaar","startTime":1917.736,"endTime":1920.1560000000002,"body":"more money from those weddings."},{"speaker":"Brandee Gaar","startTime":1920.836,"endTime":1921.356,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1921.8259999999998,"endTime":1924.4260000000002,"body":"And is it typically like 10%?"},{"speaker":"Brandee Gaar","startTime":1925.126,"endTime":1926.206,"body":"So that's up to you."},{"speaker":"Brandee Gaar","startTime":1926.2459999999999,"endTime":1927.7659999999998,"body":"I would start at 10%."},{"speaker":"Brandee Gaar","startTime":1928.3660000000002,"endTime":1928.526,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1929.0559999999998,"endTime":1929.5960000000002,"body":"tell me this."},{"speaker":"Brandee Gaar","startTime":1929.646,"endTime":1933.106,"body":"What would you say do you"},{"speaker":"Brandee Gaar","startTime":1929.646,"endTime":1933.106,"body":"think would be your average"},{"speaker":"Brandee Gaar","startTime":1933.186,"endTime":1935.5159999999998,"body":"budget, their average"},{"speaker":"Brandee Gaar","startTime":1933.186,"endTime":1935.5159999999998,"body":"budget for their wedding"},{"speaker":"Brandee Gaar","startTime":1935.586,"endTime":1936.646,"body":"for a full service client?"},{"speaker":"Brandee Gaar","startTime":1936.646,"endTime":1938.9959999999999,"body":"like 70, 000."},{"speaker":"Brandee Gaar","startTime":1938.9959999999999,"endTime":1940.166,"body":"It's like starting."},{"speaker":"Brandee Gaar","startTime":1940.561,"endTime":1942.8410000000001,"body":"Yeah, that's what I was"},{"speaker":"Brandee Gaar","startTime":1940.561,"endTime":1942.8410000000001,"body":"thinking too, like 60 to 80"},{"speaker":"Brandee Gaar","startTime":1942.8410000000001,"endTime":1946.3410000000001,"body":"is kind of the for a, and"},{"speaker":"Brandee Gaar","startTime":1942.8410000000001,"endTime":1946.3410000000001,"body":"then they go up from there."},{"speaker":"Brandee Gaar","startTime":1946.401,"endTime":1946.791,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1946.796,"endTime":1947.006,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1947.006,"endTime":1951.3210000000001,"body":"So I actually really like"},{"speaker":"Brandee Gaar","startTime":1947.006,"endTime":1951.3210000000001,"body":"10% with a minimum of 7,000"},{"speaker":"Brandee Gaar","startTime":1951.3509999999999,"endTime":1952.582,"body":"for you because that looks."},{"speaker":"Brandee Gaar","startTime":1952.9959999999999,"endTime":1955.9959999999999,"body":"You play in that sweet"},{"speaker":"Brandee Gaar","startTime":1952.9959999999999,"endTime":1955.9959999999999,"body":"spot of the 60 to 80"},{"speaker":"Brandee Gaar","startTime":1955.9959999999999,"endTime":1957.506,"body":"and not alienate them."},{"speaker":"Brandee Gaar","startTime":1957.916,"endTime":1958.1560000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1958.186,"endTime":1962.046,"body":"But when you see a client"},{"speaker":"Brandee Gaar","startTime":1958.186,"endTime":1962.046,"body":"that has 100, 120, 150, and"},{"speaker":"Brandee Gaar","startTime":1962.046,"endTime":1964.8460000000002,"body":"they want more, there's going"},{"speaker":"Brandee Gaar","startTime":1962.046,"endTime":1964.8460000000002,"body":"to be more involved, you're"},{"speaker":"Brandee Gaar","startTime":1964.8460000000002,"endTime":1969.186,"body":"going to scale with them"},{"speaker":"Brandee Gaar","startTime":1964.8460000000002,"endTime":1969.186,"body":"versus I'm 7, 000, right?"},{"speaker":"Brandee Gaar","startTime":1969.2259999999999,"endTime":1969.4260000000002,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":1969.816,"endTime":1973.2659999999998,"body":"The reason I prefer percentage"},{"speaker":"Brandee Gaar","startTime":1969.816,"endTime":1973.2659999999998,"body":"based, especially when you're"},{"speaker":"Brandee Gaar","startTime":1973.2659999999998,"endTime":1978.876,"body":"starting out is because if"},{"speaker":"Brandee Gaar","startTime":1973.2659999999998,"endTime":1978.876,"body":"you said you're 7, 000 to a"},{"speaker":"Brandee Gaar","startTime":1978.876,"endTime":1981.526,"body":"couple who has 150, 000 budget,"},{"speaker":"Brandee Gaar","startTime":1978.876,"endTime":1981.526,"body":"they're going to think you're"},{"speaker":"Brandee Gaar","startTime":1981.526,"endTime":1982.706,"body":"too cheap and something's wrong."},{"speaker":"Brandee Gaar","startTime":1983.276,"endTime":1987.2659999999998,"body":"by saying our fee is 10"},{"speaker":"Brandee Gaar","startTime":1983.276,"endTime":1987.2659999999998,"body":"percent with a minimum of 7,"},{"speaker":"Brandee Gaar","startTime":1987.2659999999998,"endTime":1990.1360000000002,"body":"000 makes them understand,"},{"speaker":"Brandee Gaar","startTime":1987.2659999999998,"endTime":1990.1360000000002,"body":"okay, it's going to be"},{"speaker":"Brandee Gaar","startTime":1990.1360000000002,"endTime":1991.686,"body":"15, 000 for me, right?"},{"speaker":"Brandee Gaar","startTime":1991.6960000000001,"endTime":1992.4260000000002,"body":"Does that make sense?"},{"speaker":"Brandee Gaar","startTime":1992.8059999999998,"endTime":1993.0559999999998,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":1993.0559999999998,"endTime":1993.646,"body":"It does."},{"speaker":"Brandee Gaar","startTime":1994.6160000000002,"endTime":1996.736,"body":"So I would direct"},{"speaker":"Brandee Gaar","startTime":1994.6160000000002,"endTime":1996.736,"body":"you to two things."},{"speaker":"Brandee Gaar","startTime":1996.816,"endTime":2000.5739999999998,"body":"There's a, I have a podcast"},{"speaker":"Brandee Gaar","startTime":1996.816,"endTime":2000.5739999999998,"body":"with Nicole Moore, um, on"},{"speaker":"Brandee Gaar","startTime":2000.5739999999998,"endTime":2001.918,"body":"percentage based pricing."},{"speaker":"Brandee Gaar","startTime":2001.918,"endTime":2003.6360000000002,"body":"So if you haven't listened"},{"speaker":"Brandee Gaar","startTime":2001.918,"endTime":2003.6360000000002,"body":"to those, go listen."},{"speaker":"Brandee Gaar","startTime":2004.336,"endTime":2004.7259999999999,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":2005.1160000000002,"endTime":2008.3059999999998,"body":"But then inside the"},{"speaker":"Brandee Gaar","startTime":2005.1160000000002,"endTime":2008.3059999999998,"body":"accelerator under expert calls."},{"speaker":"Brandee Gaar","startTime":2008.8259999999998,"endTime":2012.606,"body":"We actually did a deep dive"},{"speaker":"Brandee Gaar","startTime":2008.8259999999998,"endTime":2012.606,"body":"into how to price this, how"},{"speaker":"Brandee Gaar","startTime":2012.606,"endTime":2017.1960000000001,"body":"to make the contract, how"},{"speaker":"Brandee Gaar","startTime":2012.606,"endTime":2017.1960000000001,"body":"to keep the budget, and make"},{"speaker":"Brandee Gaar","startTime":2017.1960000000001,"endTime":2019.9060000000002,"body":"sure you understand how to do"},{"speaker":"Brandee Gaar","startTime":2017.1960000000001,"endTime":2019.9060000000002,"body":"the budget for a full service"},{"speaker":"Brandee Gaar","startTime":2019.9959999999999,"endTime":2020.6160000000002,"body":"or for a percentage fee."},{"speaker":"Brandee Gaar","startTime":2021.4260000000002,"endTime":2025.856,"body":"so the call you have today,"},{"speaker":"Brandee Gaar","startTime":2021.4260000000002,"endTime":2025.856,"body":"because you already have put"},{"speaker":"Brandee Gaar","startTime":2025.856,"endTime":2028.9460000000001,"body":"7, 000 on your website, the"},{"speaker":"Brandee Gaar","startTime":2025.856,"endTime":2028.9460000000001,"body":"way I would do it, is I would"},{"speaker":"Brandee Gaar","startTime":2028.9460000000001,"endTime":2036.916,"body":"say our fee is 7, 000 up to,"},{"speaker":"Brandee Gaar","startTime":2028.9460000000001,"endTime":2036.916,"body":"uh, an 85, 000 budget, right?"},{"speaker":"Brandee Gaar","startTime":2036.9260000000002,"endTime":2037.706,"body":"Up to 85, 000."},{"speaker":"Brandee Gaar","startTime":2038.1760000000002,"endTime":2042.626,"body":"That gives you some flexibility,"},{"speaker":"Brandee Gaar","startTime":2038.1760000000002,"endTime":2042.626,"body":"and then anything over 85,"},{"speaker":"Brandee Gaar","startTime":2042.626,"endTime":2045.4660000000001,"body":"000, then we would charge a"},{"speaker":"Brandee Gaar","startTime":2042.626,"endTime":2045.4660000000001,"body":"10 percent production fee."},{"speaker":"Brandee Gaar","startTime":2046.271,"endTime":2046.7610000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":2046.9509999999998,"endTime":2047.2210000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":2047.2210000000002,"endTime":2047.836,"body":"Got it."},{"speaker":"Brandee Gaar","startTime":2047.836,"endTime":2048.671,"body":"Does that make sense?"},{"speaker":"Brandee Gaar","startTime":2049.051,"endTime":2049.801,"body":"Yes, it does."},{"speaker":"Brandee Gaar","startTime":2050.3309999999997,"endTime":2053.781,"body":"And so that way you've"},{"speaker":"Brandee Gaar","startTime":2050.3309999999997,"endTime":2053.781,"body":"got that little insurance"},{"speaker":"Brandee Gaar","startTime":2053.781,"endTime":2055.8709999999996,"body":"pocket there and you've"},{"speaker":"Brandee Gaar","startTime":2053.781,"endTime":2055.8709999999996,"body":"got it if you need it."},{"speaker":"Brandee Gaar","startTime":2056.421,"endTime":2061.221,"body":"Um, and honestly, that's"},{"speaker":"Brandee Gaar","startTime":2056.421,"endTime":2061.221,"body":"actually how we sold percentage"},{"speaker":"Brandee Gaar","startTime":2061.341,"endTime":2064.111,"body":"based with the first probably"},{"speaker":"Brandee Gaar","startTime":2061.341,"endTime":2064.111,"body":"12 months that we did it"},{"speaker":"Brandee Gaar","startTime":2064.111,"endTime":2065.971,"body":"because it just felt for us."},{"speaker":"Brandee Gaar","startTime":2066.171,"endTime":2066.651,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":2066.651,"endTime":2068.881,"body":"Now we're just straight 15%."},{"speaker":"Brandee Gaar","startTime":2068.961,"endTime":2071.6409999999996,"body":"But, and you scale that"},{"speaker":"Brandee Gaar","startTime":2068.961,"endTime":2071.6409999999996,"body":"percent as you, again,"},{"speaker":"Brandee Gaar","startTime":2071.6409999999996,"endTime":2073.961,"body":"when you try to push up the"},{"speaker":"Brandee Gaar","startTime":2071.6409999999996,"endTime":2073.961,"body":"prices to do less again."},{"speaker":"Brandee Gaar","startTime":2074.741,"endTime":2078.011,"body":"Okay, 10 percent and 12"},{"speaker":"Brandee Gaar","startTime":2074.741,"endTime":2078.011,"body":"percent then and you start"},{"speaker":"Brandee Gaar","startTime":2078.011,"endTime":2078.8909999999996,"body":"raising your minimum."},{"speaker":"Brandee Gaar","startTime":2078.8909999999996,"endTime":2082.2509999999997,"body":"We're 10, 000 minimum or"},{"speaker":"Brandee Gaar","startTime":2078.8909999999996,"endTime":2082.2509999999997,"body":"12, 000 minimum, right?"},{"speaker":"Brandee Gaar","startTime":2083.551,"endTime":2086.921,"body":"For now, I think I love 10"},{"speaker":"Brandee Gaar","startTime":2083.551,"endTime":2086.921,"body":"percent with the 7, 000."},{"speaker":"Brandee Gaar","startTime":2088.031,"endTime":2089.401,"body":"Okay, that's what I'll do."},{"speaker":"Brandee Gaar","startTime":2089.421,"endTime":2089.7709999999997,"body":"Perfect."},{"speaker":"Brandee Gaar","startTime":2089.7709999999997,"endTime":2096.571,"body":"Okay, so how does this all feel?"},{"speaker":"Brandee Gaar","startTime":2097.6009999999997,"endTime":2100.3109999999997,"body":"No, it feels a lot better"},{"speaker":"Brandee Gaar","startTime":2097.6009999999997,"endTime":2100.3109999999997,"body":"because I was like really like"},{"speaker":"Brandee Gaar","startTime":2101.491,"endTime":2105.4509999999996,"body":"this whole service section I"},{"speaker":"Brandee Gaar","startTime":2101.491,"endTime":2105.4509999999996,"body":"was really like confused about"},{"speaker":"Brandee Gaar","startTime":2105.5009999999997,"endTime":2108.321,"body":"and just like I was like, I"},{"speaker":"Brandee Gaar","startTime":2105.5009999999997,"endTime":2108.321,"body":"don't know and I changed it a"},{"speaker":"Brandee Gaar","startTime":2108.321,"endTime":2112.341,"body":"hundred times Because I just"},{"speaker":"Brandee Gaar","startTime":2108.321,"endTime":2112.341,"body":"really didn't know like what"},{"speaker":"Brandee Gaar","startTime":2112.461,"endTime":2115.8309999999997,"body":"to put and like no, I feel a"},{"speaker":"Brandee Gaar","startTime":2112.461,"endTime":2115.8309999999997,"body":"lot better like way better."},{"speaker":"Brandee Gaar","startTime":2115.8709999999996,"endTime":2120.131,"body":"So And what I think is really"},{"speaker":"Brandee Gaar","startTime":2115.8709999999996,"endTime":2120.131,"body":"important to give yourself"},{"speaker":"Brandee Gaar","startTime":2120.131,"endTime":2122.3309999999997,"body":"some grace on is like, I think"},{"speaker":"Brandee Gaar","startTime":2120.131,"endTime":2122.3309999999997,"body":"the reason you were getting"},{"speaker":"Brandee Gaar","startTime":2122.3309999999997,"endTime":2124.801,"body":"price shopped in the beginning,"},{"speaker":"Brandee Gaar","startTime":2122.3309999999997,"endTime":2124.801,"body":"really it does go back to the"},{"speaker":"Brandee Gaar","startTime":2124.801,"endTime":2127.241,"body":"fact that you had a different"},{"speaker":"Brandee Gaar","startTime":2124.801,"endTime":2127.241,"body":"messaging on social media."},{"speaker":"Brandee Gaar","startTime":2127.721,"endTime":2129.531,"body":"I think you really"},{"speaker":"Brandee Gaar","startTime":2127.721,"endTime":2129.531,"body":"nailed your messaging."},{"speaker":"Brandee Gaar","startTime":2129.5409999999997,"endTime":2132.1609999999996,"body":"I think you have"},{"speaker":"Brandee Gaar","startTime":2129.5409999999997,"endTime":2132.1609999999996,"body":"nailed your website."},{"speaker":"Brandee Gaar","startTime":2132.2509999999997,"endTime":2134.7309999999998,"body":"Everything about"},{"speaker":"Brandee Gaar","startTime":2132.2509999999997,"endTime":2134.7309999999998,"body":"everything you're putting"},{"speaker":"Brandee Gaar","startTime":2134.7309999999998,"endTime":2136.171,"body":"out looks luxury to me."},{"speaker":"Brandee Gaar","startTime":2136.9309999999996,"endTime":2139.031,"body":"so I think you're going to"},{"speaker":"Brandee Gaar","startTime":2136.9309999999996,"endTime":2139.031,"body":"stop getting price shopped."},{"speaker":"Brandee Gaar","startTime":2139.071,"endTime":2142.921,"body":"And I think you still fall in"},{"speaker":"Brandee Gaar","startTime":2139.071,"endTime":2142.921,"body":"like a, I think you've found a"},{"speaker":"Brandee Gaar","startTime":2142.921,"endTime":2145.2309999999998,"body":"great price point where you're"},{"speaker":"Brandee Gaar","startTime":2142.921,"endTime":2145.2309999999998,"body":"not going to get DIY clients."},{"speaker":"Brandee Gaar","startTime":2145.696,"endTime":2150.926,"body":"Yeah, you're not alienating"},{"speaker":"Brandee Gaar","startTime":2145.696,"endTime":2150.926,"body":"the average client either."},{"speaker":"Brandee Gaar","startTime":2150.966,"endTime":2151.7659999999996,"body":"I'm so excited."},{"speaker":"Brandee Gaar","startTime":2152.0159999999996,"endTime":2152.406,"body":"Thank you."},{"speaker":"Brandee Gaar","startTime":2152.406,"endTime":2153.546,"body":"You make me feel so much better."},{"speaker":"Brandee Gaar","startTime":2154.096,"endTime":2155.906,"body":"Okay, CEO, if"},{"speaker":"Brandee Gaar","startTime":2154.096,"endTime":2155.906,"body":"you listened to that call"},{"speaker":"Brandee Gaar","startTime":2155.9359999999997,"endTime":2158.406,"body":"and you were like, yes,"},{"speaker":"Brandee Gaar","startTime":2155.9359999999997,"endTime":2158.406,"body":"this is the kind of support"},{"speaker":"Brandee Gaar","startTime":2158.4159999999997,"endTime":2159.846,"body":"that I need in my business."},{"speaker":"Brandee Gaar","startTime":2159.8759999999997,"endTime":2164.546,"body":"And I am so ready to break"},{"speaker":"Brandee Gaar","startTime":2159.8759999999997,"endTime":2164.546,"body":"through the wall and just scale"},{"speaker":"Brandee Gaar","startTime":2164.546,"endTime":2165.836,"body":"the heck out of my business."},{"speaker":"Brandee Gaar","startTime":2166.066,"endTime":2169.0959999999995,"body":"Then I want to invite you to"},{"speaker":"Brandee Gaar","startTime":2166.066,"endTime":2169.0959999999995,"body":"join me inside the accelerator."},{"speaker":"Brandee Gaar","startTime":2169.1059999999998,"endTime":2170.4059999999995,"body":"Just head over to brandegaar."},{"speaker":"Brandee Gaar","startTime":2170.6859999999997,"endTime":2174.006,"body":"com slash apply, fill out all"},{"speaker":"Brandee Gaar","startTime":2170.6859999999997,"endTime":2174.006,"body":"of the information and then"},{"speaker":"Brandee Gaar","startTime":2174.046,"endTime":2176.8259999999996,"body":"I'll drop into your DM so we"},{"speaker":"Brandee Gaar","startTime":2174.046,"endTime":2176.8259999999996,"body":"can chat about whether it's the"},{"speaker":"Brandee Gaar","startTime":2176.8259999999996,"endTime":2181.006,"body":"right program for you and what"},{"speaker":"Brandee Gaar","startTime":2176.8259999999996,"endTime":2181.006,"body":"your business can look like."},{"speaker":"Brandee Gaar","startTime":2181.2259999999997,"endTime":2182.8389999999995,"body":"in just a few short months."},{"speaker":"Brandee Gaar","startTime":2182.8389999999995,"endTime":2185.073,"body":"do not wait to get help"},{"speaker":"Brandee Gaar","startTime":2182.8389999999995,"endTime":2185.073,"body":"inside your business."},{"speaker":"Brandee Gaar","startTime":2185.1029999999996,"endTime":2187.7929999999997,"body":"I'm telling you, your"},{"speaker":"Brandee Gaar","startTime":2185.1029999999996,"endTime":2187.7929999999997,"body":"business could look wildly"},{"speaker":"Brandee Gaar","startTime":2187.7929999999997,"endTime":2189.3329999999996,"body":"different this time next year."}]}