{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":65.43900000000001,"endTime":65.79,"body":"Oof!"},{"speaker":"Brandee Gaar","startTime":65.87,"endTime":69.536,"body":"Thee debate of whether to add"},{"speaker":"Brandee Gaar","startTime":65.87,"endTime":69.536,"body":"pricing to your website or not"},{"speaker":"Brandee Gaar","startTime":69.536,"endTime":73.35600000000001,"body":"has heated up over on TikTok and"},{"speaker":"Brandee Gaar","startTime":69.536,"endTime":73.35600000000001,"body":"I decided it's time to weigh in."},{"speaker":"Brandee Gaar","startTime":73.35600000000001,"endTime":75.226,"body":"Because if you've been"},{"speaker":"Brandee Gaar","startTime":73.35600000000001,"endTime":75.226,"body":"a long time listener of"},{"speaker":"Brandee Gaar","startTime":75.226,"endTime":79.30600000000001,"body":"this podcast, you may know"},{"speaker":"Brandee Gaar","startTime":75.226,"endTime":79.30600000000001,"body":"that for a long time I was"},{"speaker":"Brandee Gaar","startTime":79.30600000000001,"endTime":80.846,"body":"Switzerland on this topic."},{"speaker":"Brandee Gaar","startTime":80.846,"endTime":83.221,"body":"I honestly didn't care"},{"speaker":"Brandee Gaar","startTime":80.846,"endTime":83.221,"body":"if you wanted to add"},{"speaker":"Brandee Gaar","startTime":83.221,"endTime":84.09100000000001,"body":"pricing to your website."},{"speaker":"Brandee Gaar","startTime":84.09100000000001,"endTime":84.46100000000001,"body":"Great."},{"speaker":"Brandee Gaar","startTime":84.511,"endTime":86.641,"body":"If you didn't want to have"},{"speaker":"Brandee Gaar","startTime":84.511,"endTime":86.641,"body":"it on your website, great."},{"speaker":"Brandee Gaar","startTime":86.671,"endTime":89.261,"body":"And me personally, we did"},{"speaker":"Brandee Gaar","startTime":86.671,"endTime":89.261,"body":"not have pricing on our"},{"speaker":"Brandee Gaar","startTime":89.261,"endTime":93.70100000000001,"body":"website for the first 14"},{"speaker":"Brandee Gaar","startTime":89.261,"endTime":93.70100000000001,"body":"years of doing business."},{"speaker":"Brandee Gaar","startTime":93.721,"endTime":97.87100000000001,"body":"But now my feet are firmly"},{"speaker":"Brandee Gaar","startTime":93.721,"endTime":97.87100000000001,"body":"planted on the side of yes,"},{"speaker":"Brandee Gaar","startTime":98.161,"endTime":102.321,"body":"you definitely should have"},{"speaker":"Brandee Gaar","startTime":98.161,"endTime":102.321,"body":"pricing listed on your website."},{"speaker":"Brandee Gaar","startTime":102.86600000000001,"endTime":103.546,"body":"But why?"},{"speaker":"Brandee Gaar","startTime":103.61600000000001,"endTime":105.346,"body":"Why did I make this change?"},{"speaker":"Brandee Gaar","startTime":105.356,"endTime":108.906,"body":"And why am I so confident"},{"speaker":"Brandee Gaar","startTime":105.356,"endTime":108.906,"body":"that this is the right choice?"},{"speaker":"Brandee Gaar","startTime":109.446,"endTime":110.236,"body":"And how?"},{"speaker":"Brandee Gaar","startTime":110.24600000000001,"endTime":112.21600000000001,"body":"How do you add it"},{"speaker":"Brandee Gaar","startTime":110.24600000000001,"endTime":112.21600000000001,"body":"to your website?"},{"speaker":"Brandee Gaar","startTime":112.636,"endTime":113.196,"body":"And where?"},{"speaker":"Brandee Gaar","startTime":113.206,"endTime":114.926,"body":"Where do you even list it?"},{"speaker":"Brandee Gaar","startTime":115.33600000000001,"endTime":118.846,"body":"I'm digging into all of"},{"speaker":"Brandee Gaar","startTime":115.33600000000001,"endTime":118.846,"body":"this today in this episode,"},{"speaker":"Brandee Gaar","startTime":118.846,"endTime":121.846,"body":"and it's chock full of"},{"speaker":"Brandee Gaar","startTime":118.846,"endTime":121.846,"body":"practical, tangible tips that"},{"speaker":"Brandee Gaar","startTime":121.846,"endTime":123.796,"body":"you can implement, today."},{"speaker":"Brandee Gaar","startTime":123.851,"endTime":126.751,"body":"So grab your coffee, make"},{"speaker":"Brandee Gaar","startTime":123.851,"endTime":126.751,"body":"sure it's hot, and let's dig"},{"speaker":"Brandee Gaar","startTime":126.751,"endTime":128.221,"body":"into this episode together."},{"speaker":"Brandee Gaar","startTime":128.221,"endTime":131.531,"body":"So the age old question that"},{"speaker":"Brandee Gaar","startTime":128.221,"endTime":131.531,"body":"comes up over and over again"},{"speaker":"Brandee Gaar","startTime":131.571,"endTime":135.681,"body":"inside my accelerator, on my"},{"speaker":"Brandee Gaar","startTime":131.571,"endTime":135.681,"body":"Instagram, in my DMs, all over"},{"speaker":"Brandee Gaar","startTime":135.681,"endTime":139.051,"body":"the place, has now heated up"},{"speaker":"Brandee Gaar","startTime":135.681,"endTime":139.051,"body":"once again over on TikTok."},{"speaker":"Brandee Gaar","startTime":139.371,"endTime":143.801,"body":"And the question is, should"},{"speaker":"Brandee Gaar","startTime":139.371,"endTime":143.801,"body":"you have pricing on your"},{"speaker":"Brandee Gaar","startTime":143.801,"endTime":144.941,"body":"wedding business website?"},{"speaker":"Brandee Gaar","startTime":145.27100000000002,"endTime":148.711,"body":"And the short answer is"},{"speaker":"Brandee Gaar","startTime":145.27100000000002,"endTime":148.711,"body":"yes, you absolutely should."},{"speaker":"Brandee Gaar","startTime":148.77100000000002,"endTime":151.671,"body":"But let's back up a second"},{"speaker":"Brandee Gaar","startTime":148.77100000000002,"endTime":151.671,"body":"to see how we got here."},{"speaker":"Brandee Gaar","startTime":151.671,"endTime":155.161,"body":"I have not always believed"},{"speaker":"Brandee Gaar","startTime":151.671,"endTime":155.161,"body":"that this was the right answer."},{"speaker":"Brandee Gaar","startTime":155.211,"endTime":158.751,"body":"And honestly, I don't think I"},{"speaker":"Brandee Gaar","startTime":155.211,"endTime":158.751,"body":"ever firmly planted my foot in"},{"speaker":"Brandee Gaar","startTime":158.821,"endTime":161.171,"body":"either camp for a long time."},{"speaker":"Brandee Gaar","startTime":161.531,"endTime":164.52100000000002,"body":"Because I personally"},{"speaker":"Brandee Gaar","startTime":161.531,"endTime":164.52100000000002,"body":"did not want to have"},{"speaker":"Brandee Gaar","startTime":164.52100000000002,"endTime":165.431,"body":"pricing on my website."},{"speaker":"Brandee Gaar","startTime":165.441,"endTime":167.781,"body":"It was something that I was"},{"speaker":"Brandee Gaar","startTime":165.441,"endTime":167.781,"body":"pretty passionate about."},{"speaker":"Brandee Gaar","startTime":167.801,"endTime":170.65800000000002,"body":"I said, I'm not putting"},{"speaker":"Brandee Gaar","startTime":167.801,"endTime":170.65800000000002,"body":"pricing on Blush's website."},{"speaker":"Brandee Gaar","startTime":170.65800000000002,"endTime":172.878,"body":"But I also didn't have"},{"speaker":"Brandee Gaar","startTime":170.65800000000002,"endTime":172.878,"body":"a preference on whether"},{"speaker":"Brandee Gaar","startTime":172.878,"endTime":174.14800000000002,"body":"you should or not."},{"speaker":"Brandee Gaar","startTime":174.348,"endTime":176.928,"body":"That was simply my preference,"},{"speaker":"Brandee Gaar","startTime":174.348,"endTime":176.928,"body":"and I really, really"},{"speaker":"Brandee Gaar","startTime":176.928,"endTime":178.15800000000002,"body":"didn't have a stance on it."},{"speaker":"Brandee Gaar","startTime":178.498,"endTime":182.14800000000002,"body":"However, back in episode"},{"speaker":"Brandee Gaar","startTime":178.498,"endTime":182.14800000000002,"body":"78 of this podcast, I"},{"speaker":"Brandee 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thinking."},{"speaker":"Brandee Gaar","startTime":211.294,"endTime":212.264,"body":"I get it now."},{"speaker":"Brandee Gaar","startTime":212.294,"endTime":213.104,"body":"Like I get it."},{"speaker":"Brandee Gaar","startTime":213.114,"endTime":217.104,"body":"When our ideal customers"},{"speaker":"Brandee Gaar","startTime":213.114,"endTime":217.104,"body":"are looking for a wedding"},{"speaker":"Brandee Gaar","startTime":217.104,"endTime":220.584,"body":"pro, they're embarrassed to"},{"speaker":"Brandee Gaar","startTime":217.104,"endTime":220.584,"body":"ask about pricing sometimes"},{"speaker":"Brandee Gaar","startTime":220.584,"endTime":223.66400000000002,"body":"because they honestly have"},{"speaker":"Brandee Gaar","startTime":220.584,"endTime":223.66400000000002,"body":"no clue where you fall."},{"speaker":"Brandee Gaar","startTime":224.304,"endTime":227.174,"body":"And this is the first time"},{"speaker":"Brandee Gaar","startTime":224.304,"endTime":227.174,"body":"they're doing shopping for"},{"speaker":"Brandee Gaar","startTime":227.174,"endTime":230.074,"body":"things like a wedding DJ, a"},{"speaker":"Brandee Gaar","startTime":227.174,"endTime":230.074,"body":"wedding photographer, a wedding"},{"speaker":"Brandee Gaar","startTime":230.074,"endTime":231.391,"body":"planner, a wedding florist."},{"speaker":"Brandee Gaar","startTime":231.391,"endTime":234.171,"body":"So they genuinely have no"},{"speaker":"Brandee Gaar","startTime":231.391,"endTime":234.171,"body":"idea where your pricing"},{"speaker":"Brandee Gaar","startTime":234.171,"endTime":235.241,"body":"could possibly fall."},{"speaker":"Brandee Gaar","startTime":235.631,"endTime":238.591,"body":"They fall in love with your"},{"speaker":"Brandee Gaar","startTime":235.631,"endTime":238.591,"body":"marketing, hopefully, and they"},{"speaker":"Brandee Gaar","startTime":238.591,"endTime":242.601,"body":"want to just understand, are"},{"speaker":"Brandee Gaar","startTime":238.591,"endTime":242.601,"body":"you even remotely close to their"},{"speaker":"Brandee Gaar","startTime":242.601,"endTime":244.121,"body":"budget before they reach out?"},{"speaker":"Brandee Gaar","startTime":244.441,"endTime":247.621,"body":"But if you have no pricing"},{"speaker":"Brandee Gaar","startTime":244.441,"endTime":247.621,"body":"on your website, Oftentimes"},{"speaker":"Brandee Gaar","startTime":247.621,"endTime":250.351,"body":"they can bounce to someone"},{"speaker":"Brandee Gaar","startTime":247.621,"endTime":250.351,"body":"else because they're"},{"speaker":"Brandee Gaar","startTime":250.351,"endTime":253.091,"body":"just too embarrassed to"},{"speaker":"Brandee Gaar","startTime":250.351,"endTime":253.091,"body":"ask about the pricing."},{"speaker":"Brandee Gaar","startTime":253.091,"endTime":257.14099999999996,"body":"This actually happened to me"},{"speaker":"Brandee Gaar","startTime":253.091,"endTime":257.14099999999996,"body":"recently in a real life example."},{"speaker":"Brandee Gaar","startTime":257.14099999999996,"endTime":260.091,"body":"Back in December, my mom"},{"speaker":"Brandee Gaar","startTime":257.14099999999996,"endTime":260.091,"body":"and my daughter and I were"},{"speaker":"Brandee Gaar","startTime":260.091,"endTime":261.39099999999996,"body":"shopping for a designer purse."},{"speaker":"Brandee Gaar","startTime":261.43100000000004,"endTime":263.571,"body":"It was my oldest"},{"speaker":"Brandee Gaar","startTime":261.43100000000004,"endTime":263.571,"body":"daughter's 18th birthday."},{"speaker":"Brandee Gaar","startTime":263.601,"endTime":265.80100000000004,"body":"We took her to New York with"},{"speaker":"Brandee Gaar","startTime":263.601,"endTime":265.80100000000004,"body":"some friends for her birthday."},{"speaker":"Brandee Gaar","startTime":265.831,"endTime":269.121,"body":"And my mom really wanted to"},{"speaker":"Brandee Gaar","startTime":265.831,"endTime":269.121,"body":"buy her a designer purse."},{"speaker":"Brandee Gaar","startTime":269.501,"endTime":271.14099999999996,"body":"So it was really"},{"speaker":"Brandee Gaar","startTime":269.501,"endTime":271.14099999999996,"body":"important to her."},{"speaker":"Brandee Gaar","startTime":271.351,"endTime":272.55100000000004,"body":"It's just my mom's thing."},{"speaker":"Brandee Gaar","startTime":272.55100000000004,"endTime":275.851,"body":"She loves designer purses"},{"speaker":"Brandee Gaar","startTime":272.55100000000004,"endTime":275.851,"body":"and she wanted to buy her,"},{"speaker":"Brandee Gaar","startTime":276.30100000000004,"endTime":277.621,"body":"her first designer purse."},{"speaker":"Brandee Gaar","startTime":278.021,"endTime":281.211,"body":"And so we started going in some"},{"speaker":"Brandee Gaar","startTime":278.021,"endTime":281.211,"body":"of the different designers all"},{"speaker":"Brandee Gaar","startTime":281.211,"endTime":283.581,"body":"down Fifth Avenue, which if"},{"speaker":"Brandee Gaar","startTime":281.211,"endTime":283.581,"body":"you've never done with a group"},{"speaker":"Brandee Gaar","startTime":283.581,"endTime":286.56100000000004,"body":"of girls is so, so fun, but."},{"speaker":"Brandee Gaar","startTime":286.921,"endTime":289.971,"body":"There is a difference in"},{"speaker":"Brandee Gaar","startTime":286.921,"endTime":289.971,"body":"level of designer, right?"},{"speaker":"Brandee Gaar","startTime":289.991,"endTime":291.851,"body":"I don't know if you guys"},{"speaker":"Brandee Gaar","startTime":289.991,"endTime":291.851,"body":"know this and I'm sure you"},{"speaker":"Brandee Gaar","startTime":291.861,"endTime":295.221,"body":"do, but I don't buy very"},{"speaker":"Brandee Gaar","startTime":291.861,"endTime":295.221,"body":"many designer things at all."},{"speaker":"Brandee Gaar","startTime":295.831,"endTime":299.711,"body":"And so my daughter who'd seen"},{"speaker":"Brandee Gaar","startTime":295.831,"endTime":299.711,"body":"Dior and Chanel and Gucci"},{"speaker":"Brandee Gaar","startTime":299.711,"endTime":302.951,"body":"and all these things all over"},{"speaker":"Brandee Gaar","startTime":299.711,"endTime":302.951,"body":"TikTok, these were the stores"},{"speaker":"Brandee Gaar","startTime":302.951,"endTime":304.251,"body":"that we started to walk into."},{"speaker":"Brandee Gaar","startTime":304.291,"endTime":306.44100000000003,"body":"And quickly we"},{"speaker":"Brandee Gaar","startTime":304.291,"endTime":306.44100000000003,"body":"started to realize."},{"speaker":"Brandee Gaar","startTime":307.096,"endTime":309.616,"body":"These aren't the places that"},{"speaker":"Brandee Gaar","startTime":307.096,"endTime":309.616,"body":"we're going to be able to shop."},{"speaker":"Brandee Gaar","startTime":310.226,"endTime":312.76599999999996,"body":"But what was frustrating"},{"speaker":"Brandee Gaar","startTime":310.226,"endTime":312.76599999999996,"body":"and honestly kind of"},{"speaker":"Brandee Gaar","startTime":312.76599999999996,"endTime":317.416,"body":"embarrassing was that we"},{"speaker":"Brandee Gaar","startTime":312.76599999999996,"endTime":317.416,"body":"genuinely had no idea what"},{"speaker":"Brandee Gaar","startTime":317.416,"endTime":319.506,"body":"a designer purse would cost."},{"speaker":"Brandee Gaar","startTime":319.846,"endTime":325.266,"body":"Because there was so many"},{"speaker":"Brandee Gaar","startTime":319.846,"endTime":325.266,"body":"levels of designer out there."},{"speaker":"Brandee Gaar","startTime":325.576,"endTime":327.796,"body":"Just like with"},{"speaker":"Brandee Gaar","startTime":325.576,"endTime":327.796,"body":"wedding pros, right?"},{"speaker":"Brandee Gaar","startTime":328.06600000000003,"endTime":332.246,"body":"Photographers, for instance, can"},{"speaker":"Brandee Gaar","startTime":328.06600000000003,"endTime":332.246,"body":"range in pricing from $1,500 all"},{"speaker":"Brandee Gaar","startTime":332.246,"endTime":335.079,"body":"the way up to $15,000 and more."},{"speaker":"Brandee Gaar","startTime":335.079,"endTime":338.539,"body":"And your marketing should be"},{"speaker":"Brandee Gaar","startTime":335.079,"endTime":338.539,"body":"drawing in that ideal customer,"},{"speaker":"Brandee Gaar","startTime":338.559,"endTime":341.549,"body":"but oftentimes they really"},{"speaker":"Brandee Gaar","startTime":338.559,"endTime":341.549,"body":"genuinely have no idea if"},{"speaker":"Brandee Gaar","startTime":341.549,"endTime":345.349,"body":"you fall somewhere in the 1,"},{"speaker":"Brandee Gaar","startTime":341.549,"endTime":345.349,"body":"500 to maybe 5, 000 range,"},{"speaker":"Brandee Gaar","startTime":345.359,"endTime":348.749,"body":"or if you fall closer to"},{"speaker":"Brandee Gaar","startTime":345.359,"endTime":348.749,"body":"like the 15, 000 plus range."},{"speaker":"Brandee Gaar","startTime":349.339,"endTime":351.949,"body":"And it can be very, very"},{"speaker":"Brandee Gaar","startTime":349.339,"endTime":351.949,"body":"frustrating for our customers."},{"speaker":"Brandee Gaar","startTime":352.009,"endTime":355.619,"body":"As we, my daughter, my mom,"},{"speaker":"Brandee Gaar","startTime":352.009,"endTime":355.619,"body":"myself, and her friends were"},{"speaker":"Brandee Gaar","startTime":355.619,"endTime":358.789,"body":"walking in and out of these"},{"speaker":"Brandee Gaar","startTime":355.619,"endTime":358.789,"body":"designer stores, there was no"},{"speaker":"Brandee Gaar","startTime":358.789,"endTime":360.899,"body":"pricing listed anywhere at all."},{"speaker":"Brandee Gaar","startTime":360.909,"endTime":364.954,"body":"So you had to actually, ask"},{"speaker":"Brandee Gaar","startTime":360.909,"endTime":364.954,"body":"an associate what the pricing"},{"speaker":"Brandee Gaar","startTime":364.954,"endTime":367.484,"body":"was for the different things"},{"speaker":"Brandee Gaar","startTime":364.954,"endTime":367.484,"body":"that you wanted to look at."},{"speaker":"Brandee Gaar","startTime":367.994,"endTime":370.36400000000003,"body":"The frustration and the"},{"speaker":"Brandee Gaar","startTime":367.994,"endTime":370.36400000000003,"body":"embarrassment comes in when"},{"speaker":"Brandee Gaar","startTime":370.36400000000003,"endTime":373.754,"body":"it's so far out of your budget"},{"speaker":"Brandee Gaar","startTime":370.36400000000003,"endTime":373.754,"body":"that you're like, uh, if this"},{"speaker":"Brandee Gaar","startTime":373.794,"endTime":378.171,"body":"tiny little wallet is six times"},{"speaker":"Brandee Gaar","startTime":373.794,"endTime":378.171,"body":"my budget for a purse, , I"},{"speaker":"Brandee Gaar","startTime":378.171,"endTime":379.481,"body":"shouldn't even be in this store."},{"speaker":"Brandee Gaar","startTime":379.626,"endTime":379.926,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":379.926,"endTime":381.876,"body":"And so you want to turn"},{"speaker":"Brandee Gaar","startTime":379.926,"endTime":381.876,"body":"around and walk out, but"},{"speaker":"Brandee Gaar","startTime":381.876,"endTime":383.266,"body":"it's embarrassing to do that."},{"speaker":"Brandee Gaar","startTime":383.466,"endTime":385.876,"body":"And the same thing is"},{"speaker":"Brandee Gaar","startTime":383.466,"endTime":385.876,"body":"happening with our clients."},{"speaker":"Brandee Gaar","startTime":385.876,"endTime":389.196,"body":"I wish so badly that Dior"},{"speaker":"Brandee Gaar","startTime":385.876,"endTime":389.196,"body":"and Gucci and some of these"},{"speaker":"Brandee Gaar","startTime":389.216,"endTime":391.356,"body":"other designers would put"},{"speaker":"Brandee Gaar","startTime":389.216,"endTime":391.356,"body":"something on the front"},{"speaker":"Brandee Gaar","startTime":391.386,"endTime":395.556,"body":"of their store that said,"},{"speaker":"Brandee Gaar","startTime":391.386,"endTime":395.556,"body":"Starting pricing $2,000, right?"},{"speaker":"Brandee Gaar","startTime":395.556,"endTime":398.186,"body":"Then at least we would know,"},{"speaker":"Brandee Gaar","startTime":395.556,"endTime":398.186,"body":"okay, if we're not planning"},{"speaker":"Brandee Gaar","startTime":398.186,"endTime":402.496,"body":"on spending at least, at"},{"speaker":"Brandee Gaar","startTime":398.186,"endTime":402.496,"body":"least $2,000, then this is"},{"speaker":"Brandee Gaar","startTime":402.516,"endTime":405.086,"body":"probably not the place that"},{"speaker":"Brandee Gaar","startTime":402.516,"endTime":405.086,"body":"we need to go into to shop."},{"speaker":"Brandee Gaar","startTime":405.176,"endTime":405.526,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":405.936,"endTime":408.776,"body":"We ended up actually finding"},{"speaker":"Brandee Gaar","startTime":405.936,"endTime":408.776,"body":"an incredible purse that my"},{"speaker":"Brandee Gaar","startTime":408.776,"endTime":410.776,"body":"daughter liked more than any"},{"speaker":"Brandee Gaar","startTime":408.776,"endTime":410.776,"body":"of the other ones that she'd"},{"speaker":"Brandee Gaar","startTime":410.776,"endTime":414.406,"body":"seen anyway, which was well"},{"speaker":"Brandee Gaar","startTime":410.776,"endTime":414.406,"body":"more in her price range."},{"speaker":"Brandee Gaar","startTime":414.406,"endTime":415.416,"body":"But."},{"speaker":"Brandee Gaar","startTime":415.736,"endTime":420.626,"body":"It took us many, many, many"},{"speaker":"Brandee Gaar","startTime":415.736,"endTime":420.626,"body":"embarrassing walks in and out"},{"speaker":"Brandee Gaar","startTime":420.656,"endTime":423.896,"body":"of designer shops before we"},{"speaker":"Brandee Gaar","startTime":420.656,"endTime":423.896,"body":"finally settled on this one."},{"speaker":"Brandee Gaar","startTime":424.226,"endTime":426.426,"body":"And I want to avoid"},{"speaker":"Brandee Gaar","startTime":424.226,"endTime":426.426,"body":"that for our customers."},{"speaker":"Brandee Gaar","startTime":426.426,"endTime":430.576,"body":"So we have proudly joined"},{"speaker":"Brandee Gaar","startTime":426.426,"endTime":430.576,"body":"the camp of yes, you need to"},{"speaker":"Brandee Gaar","startTime":430.586,"endTime":431.916,"body":"have pricing on your website."},{"speaker":"Brandee Gaar","startTime":431.916,"endTime":433.656,"body":"But how, where"},{"speaker":"Brandee Gaar","startTime":431.916,"endTime":433.656,"body":"should you list it?"},{"speaker":"Brandee Gaar","startTime":433.656,"endTime":435.196,"body":"And exactly what should you say?"},{"speaker":"Brandee Gaar","startTime":435.196,"endTime":437.346,"body":"I'm going to get into all"},{"speaker":"Brandee Gaar","startTime":435.196,"endTime":437.346,"body":"of that in this episode, but"},{"speaker":"Brandee Gaar","startTime":437.346,"endTime":441.31600000000003,"body":"before we dig too much into the"},{"speaker":"Brandee Gaar","startTime":437.346,"endTime":441.31600000000003,"body":"practical tips, I want to talk"},{"speaker":"Brandee Gaar","startTime":441.336,"endTime":444.536,"body":"about Three different things"},{"speaker":"Brandee Gaar","startTime":441.336,"endTime":444.536,"body":"that I hear from wedding pros"},{"speaker":"Brandee Gaar","startTime":444.586,"endTime":447.31600000000003,"body":"when I'm telling them that,"},{"speaker":"Brandee Gaar","startTime":444.586,"endTime":447.31600000000003,"body":"yes, you should definitely"},{"speaker":"Brandee Gaar","startTime":447.346,"endTime":450.706,"body":"put it on your website because"},{"speaker":"Brandee Gaar","startTime":447.346,"endTime":450.706,"body":"you may be feeling this too,"},{"speaker":"Brandee Gaar","startTime":450.706,"endTime":454.56600000000003,"body":"So I want to just quickly"},{"speaker":"Brandee Gaar","startTime":450.706,"endTime":454.56600000000003,"body":"touch on these three points"},{"speaker":"Brandee Gaar","startTime":454.56600000000003,"endTime":456.896,"body":"So that you can really"},{"speaker":"Brandee Gaar","startTime":454.56600000000003,"endTime":456.896,"body":"understand for yourself"},{"speaker":"Brandee Gaar","startTime":456.946,"endTime":459.586,"body":"exactly why you're"},{"speaker":"Brandee Gaar","startTime":456.946,"endTime":459.586,"body":"going to make this step."},{"speaker":"Brandee Gaar","startTime":459.586,"endTime":462.576,"body":"Because at the end of the day, I"},{"speaker":"Brandee Gaar","startTime":459.586,"endTime":462.576,"body":"don't want you to just listen to"},{"speaker":"Brandee Gaar","startTime":462.576,"endTime":465.446,"body":"what I say on this podcast and"},{"speaker":"Brandee Gaar","startTime":462.576,"endTime":465.446,"body":"go do it and not understand why."},{"speaker":"Brandee Gaar","startTime":465.456,"endTime":468.336,"body":"I really want you to understand"},{"speaker":"Brandee Gaar","startTime":465.456,"endTime":468.336,"body":"the why behind every decision"},{"speaker":"Brandee Gaar","startTime":468.336,"endTime":469.406,"body":"that you make in your business."},{"speaker":"Brandee Gaar","startTime":469.406,"endTime":472.606,"body":"If you're loving this video and"},{"speaker":"Brandee Gaar","startTime":469.406,"endTime":472.606,"body":"you wanna know more about how I"},{"speaker":"Brandee Gaar","startTime":472.616,"endTime":477.25600000000003,"body":"help hundreds of wedding pros to"},{"speaker":"Brandee Gaar","startTime":472.616,"endTime":477.25600000000003,"body":"2 and even 3X their revenue all"},{"speaker":"Brandee Gaar","startTime":477.25600000000003,"endTime":480.206,"body":"while working less, make sure"},{"speaker":"Brandee Gaar","startTime":477.25600000000003,"endTime":480.206,"body":"you hit that subscribe button"},{"speaker":"Brandee Gaar","startTime":480.206,"endTime":483.896,"body":"so you never miss a notification"},{"speaker":"Brandee Gaar","startTime":480.206,"endTime":483.896,"body":"for all the tips and strategies"},{"speaker":"Brandee Gaar","startTime":483.926,"endTime":485.25600000000003,"body":"I share here on this channel."},{"speaker":"Brandee Gaar","startTime":485.519,"endTime":487.998,"body":"so the first thing that I hear"},{"speaker":"Brandee Gaar","startTime":485.519,"endTime":487.998,"body":"from wedding pros all the time"},{"speaker":"Brandee Gaar","startTime":488.348,"endTime":491.028,"body":"is I don't want to put pricing"},{"speaker":"Brandee Gaar","startTime":488.348,"endTime":491.028,"body":"on my website because if I"},{"speaker":"Brandee Gaar","startTime":491.028,"endTime":493.898,"body":"could just get them on the"},{"speaker":"Brandee Gaar","startTime":491.028,"endTime":493.898,"body":"phone, I know I could sell them."},{"speaker":"Brandee Gaar","startTime":495.188,"endTime":498.738,"body":"And I love this one because"},{"speaker":"Brandee Gaar","startTime":495.188,"endTime":498.738,"body":"it goes right back to"},{"speaker":"Brandee Gaar","startTime":498.738,"endTime":500.238,"body":"my Dior story, right?"},{"speaker":"Brandee Gaar","startTime":500.698,"endTime":504.608,"body":"Yes, if we would have walked"},{"speaker":"Brandee Gaar","startTime":500.698,"endTime":504.608,"body":"into Dior and And we could"},{"speaker":"Brandee Gaar","startTime":504.608,"endTime":508.57800000000003,"body":"have found a purse that my"},{"speaker":"Brandee Gaar","startTime":504.608,"endTime":508.57800000000003,"body":"daughter loved for maybe six"},{"speaker":"Brandee Gaar","startTime":508.57800000000003,"endTime":509.858,"body":"or seven hundred dollars."},{"speaker":"Brandee Gaar","startTime":510.438,"endTime":513.258,"body":"It's likely my mom would"},{"speaker":"Brandee Gaar","startTime":510.438,"endTime":513.258,"body":"have gone ahead and purchased"},{"speaker":"Brandee Gaar","startTime":513.258,"endTime":516.168,"body":"that purse because her"},{"speaker":"Brandee Gaar","startTime":513.258,"endTime":516.168,"body":"budget was more like three"},{"speaker":"Brandee Gaar","startTime":516.168,"endTime":517.438,"body":"to five hundred dollars."},{"speaker":"Brandee Gaar","startTime":517.7080000000001,"endTime":521.568,"body":"But if my daughter loved it"},{"speaker":"Brandee Gaar","startTime":517.7080000000001,"endTime":521.568,"body":"that much and it was like the"},{"speaker":"Brandee Gaar","startTime":521.568,"endTime":524.318,"body":"purse that she wanted and she"},{"speaker":"Brandee Gaar","startTime":521.568,"endTime":524.318,"body":"just loved everything about it,"},{"speaker":"Brandee Gaar","startTime":524.328,"endTime":527.398,"body":"my mom likely would have gone"},{"speaker":"Brandee Gaar","startTime":524.328,"endTime":527.398,"body":"ahead and splurged on the six"},{"speaker":"Brandee Gaar","startTime":527.398,"endTime":528.578,"body":"or seven hundred dollar purse."},{"speaker":"Brandee Gaar","startTime":529.008,"endTime":531.948,"body":"Yes, I know you guys, if you"},{"speaker":"Brandee Gaar","startTime":529.008,"endTime":531.948,"body":"don't buy designer purses."},{"speaker":"Brandee Gaar","startTime":532.068,"endTime":532.668,"body":"I don't either."},{"speaker":"Brandee Gaar","startTime":532.688,"endTime":535.028,"body":"I go to Target and buy"},{"speaker":"Brandee Gaar","startTime":532.688,"endTime":535.028,"body":"the $30 purse and I"},{"speaker":"Brandee Gaar","startTime":535.038,"endTime":535.998,"body":"think it works just fine."},{"speaker":"Brandee Gaar","startTime":535.998,"endTime":537.892,"body":"Everybody has the things that"},{"speaker":"Brandee Gaar","startTime":535.998,"endTime":537.892,"body":"they want to spend their money"},{"speaker":"Brandee Gaar","startTime":537.892,"endTime":541.855,"body":"on, Listen I am positive that"},{"speaker":"Brandee Gaar","startTime":537.892,"endTime":541.855,"body":"you are an amazing salesperson,"},{"speaker":"Brandee Gaar","startTime":541.855,"endTime":545.095,"body":"but everyone has a budget"},{"speaker":"Brandee Gaar","startTime":541.855,"endTime":545.095,"body":"that they're comfortable with"},{"speaker":"Brandee Gaar","startTime":545.505,"endTime":550.135,"body":"Everyone has a budget We can't"},{"speaker":"Brandee Gaar","startTime":545.505,"endTime":550.135,"body":"simply double or triple people's"},{"speaker":"Brandee Gaar","startTime":550.135,"endTime":553.005,"body":"wedding budget in every single"},{"speaker":"Brandee Gaar","startTime":550.135,"endTime":553.005,"body":"category if all of us were"},{"speaker":"Brandee Gaar","startTime":553.005,"endTime":555.095,"body":"out here saying Oh if I could"},{"speaker":"Brandee Gaar","startTime":553.005,"endTime":555.095,"body":"just get them on the phone,"},{"speaker":"Brandee Gaar","startTime":555.095,"endTime":558.025,"body":"I know I could get them to"},{"speaker":"Brandee Gaar","startTime":555.095,"endTime":558.025,"body":"spend 10, 000 instead of the"},{"speaker":"Brandee Gaar","startTime":558.025,"endTime":559.2950000000001,"body":"3, 000 that they budgeted."},{"speaker":"Brandee Gaar","startTime":559.375,"endTime":562.895,"body":"That's not realistic and it's"},{"speaker":"Brandee Gaar","startTime":559.375,"endTime":562.895,"body":"a waste of their time and"},{"speaker":"Brandee Gaar","startTime":562.895,"endTime":564.425,"body":"it's a waste of your time."},{"speaker":"Brandee Gaar","startTime":564.775,"endTime":568.175,"body":"Why do you want to spend your"},{"speaker":"Brandee Gaar","startTime":564.775,"endTime":568.175,"body":"time doing a consultation"},{"speaker":"Brandee Gaar","startTime":568.215,"endTime":572.415,"body":"with a client who has a max"},{"speaker":"Brandee Gaar","startTime":568.215,"endTime":572.415,"body":"budget of 3, 000 and your"},{"speaker":"Brandee Gaar","startTime":572.425,"endTime":574.605,"body":"starting price is 6, 000?"},{"speaker":"Brandee Gaar","startTime":574.605,"endTime":575.9449999999999,"body":"It doesn't make any sense."},{"speaker":"Brandee Gaar","startTime":576.005,"endTime":579.655,"body":"I would rather spend my time"},{"speaker":"Brandee Gaar","startTime":576.005,"endTime":579.655,"body":"with a client who says, I"},{"speaker":"Brandee Gaar","startTime":579.715,"endTime":582.775,"body":"understand that your minimum"},{"speaker":"Brandee Gaar","startTime":579.715,"endTime":582.775,"body":"budget is 6, 000 and that"},{"speaker":"Brandee Gaar","startTime":582.775,"endTime":583.895,"body":"feels comfortable to me."},{"speaker":"Brandee Gaar","startTime":584.205,"endTime":587.255,"body":"And then based on their needs,"},{"speaker":"Brandee Gaar","startTime":584.205,"endTime":587.255,"body":"I could possibly even upsell"},{"speaker":"Brandee Gaar","startTime":587.255,"endTime":590.855,"body":"them into my 7, 000, 8, 000,"},{"speaker":"Brandee Gaar","startTime":587.255,"endTime":590.855,"body":"or 9, 000 package, right?"},{"speaker":"Brandee Gaar","startTime":591.295,"endTime":593.215,"body":"That's where I want"},{"speaker":"Brandee Gaar","startTime":591.295,"endTime":593.215,"body":"to spend my time."},{"speaker":"Brandee Gaar","startTime":593.255,"endTime":595.595,"body":"I don't want to spend"},{"speaker":"Brandee Gaar","startTime":593.255,"endTime":595.595,"body":"my time with a client"},{"speaker":"Brandee Gaar","startTime":595.865,"endTime":596.945,"body":"who's below my budget."},{"speaker":"Brandee Gaar","startTime":596.945,"endTime":600.045,"body":"Because listen, there is"},{"speaker":"Brandee Gaar","startTime":596.945,"endTime":600.045,"body":"a wedding pro for every"},{"speaker":"Brandee Gaar","startTime":600.045,"endTime":603.71,"body":"single client out there,"},{"speaker":"Brandee Gaar","startTime":600.045,"endTime":603.71,"body":"and there's a couple for"},{"speaker":"Brandee Gaar","startTime":603.71,"endTime":605.0,"body":"every single wedding pro."},{"speaker":"Brandee Gaar","startTime":605.12,"endTime":606.32,"body":"That's what I want"},{"speaker":"Brandee Gaar","startTime":605.12,"endTime":606.32,"body":"you to understand."},{"speaker":"Brandee Gaar","startTime":606.32,"endTime":608.93,"body":"Not everybody is your"},{"speaker":"Brandee Gaar","startTime":606.32,"endTime":608.93,"body":"ideal customer, and"},{"speaker":"Brandee Gaar","startTime":608.93,"endTime":610.55,"body":"that has to be okay."},{"speaker":"Brandee Gaar","startTime":610.55,"endTime":614.36,"body":"So number two that I hear all"},{"speaker":"Brandee Gaar","startTime":610.55,"endTime":614.36,"body":"the time is if I put my pricing"},{"speaker":"Brandee Gaar","startTime":614.36,"endTime":617.78,"body":"on my website, my competitors"},{"speaker":"Brandee Gaar","startTime":614.36,"endTime":617.78,"body":"will see it and they'll be able"},{"speaker":"Brandee Gaar","startTime":617.78,"endTime":619.61,"body":"to use that and their strategy."},{"speaker":"Brandee Gaar","startTime":619.61,"endTime":622.25,"body":"This one I don't even"},{"speaker":"Brandee Gaar","startTime":619.61,"endTime":622.25,"body":"understand, so the only thing I"},{"speaker":"Brandee Gaar","startTime":622.25,"endTime":623.455,"body":"have to say about this is like."},{"speaker":"Brandee Gaar","startTime":624.135,"endTime":625.035,"body":"Who cares?"},{"speaker":"Brandee Gaar","startTime":625.085,"endTime":626.765,"body":"Who cares who sees your pricing?"},{"speaker":"Brandee Gaar","startTime":627.075,"endTime":630.345,"body":"If they really want to know what"},{"speaker":"Brandee Gaar","startTime":627.075,"endTime":630.345,"body":"your pricing is, I promise you"},{"speaker":"Brandee Gaar","startTime":630.405,"endTime":633.295,"body":"they will ghost shop you and"},{"speaker":"Brandee Gaar","startTime":630.405,"endTime":633.295,"body":"they will figure it out anyway."},{"speaker":"Brandee Gaar","startTime":633.295,"endTime":635.515,"body":"So put it out there"},{"speaker":"Brandee Gaar","startTime":633.295,"endTime":635.515,"body":"loud and proud."},{"speaker":"Brandee Gaar","startTime":635.795,"endTime":638.785,"body":"Who cares if your competitors"},{"speaker":"Brandee Gaar","startTime":635.795,"endTime":638.785,"body":"know what your pricing is?"},{"speaker":"Brandee Gaar","startTime":638.785,"endTime":641.585,"body":"And number three, if I put"},{"speaker":"Brandee Gaar","startTime":638.785,"endTime":641.585,"body":"my pricing on my website,"},{"speaker":"Brandee Gaar","startTime":641.635,"endTime":644.325,"body":"then I'm going to get price"},{"speaker":"Brandee Gaar","startTime":641.635,"endTime":644.325,"body":"shopped even more because"},{"speaker":"Brandee Gaar","startTime":644.595,"endTime":647.69,"body":"clients are just going to"},{"speaker":"Brandee Gaar","startTime":644.595,"endTime":647.69,"body":"pick somebody that's less"},{"speaker":"Brandee Gaar","startTime":647.69,"endTime":649.12,"body":"expensive and acquire with them."},{"speaker":"Brandee Gaar","startTime":649.12,"endTime":649.95,"body":"Oh my gosh."},{"speaker":"Brandee Gaar","startTime":649.97,"endTime":652.14,"body":"I love this one so much"},{"speaker":"Brandee Gaar","startTime":649.97,"endTime":652.14,"body":"because I talk about"},{"speaker":"Brandee Gaar","startTime":652.15,"endTime":654.24,"body":"marketing on this podcast."},{"speaker":"Brandee Gaar","startTime":654.52,"endTime":655.99,"body":"So often."},{"speaker":"Brandee Gaar","startTime":656.35,"endTime":658.86,"body":"And what I want to tell"},{"speaker":"Brandee Gaar","startTime":656.35,"endTime":658.86,"body":"you, if this is one of your"},{"speaker":"Brandee Gaar","startTime":658.86,"endTime":662.18,"body":"fears, is that you are going"},{"speaker":"Brandee Gaar","startTime":658.86,"endTime":662.18,"body":"to just lose because there's"},{"speaker":"Brandee Gaar","startTime":662.18,"endTime":664.37,"body":"someone else out there that's"},{"speaker":"Brandee Gaar","startTime":662.18,"endTime":664.37,"body":"less expensive than you."},{"speaker":"Brandee Gaar","startTime":664.64,"endTime":668.26,"body":"I want you to really go back and"},{"speaker":"Brandee Gaar","startTime":664.64,"endTime":668.26,"body":"do a gut check on your marketing"},{"speaker":"Brandee Gaar","startTime":668.62,"endTime":671.8,"body":"because your marketing should"},{"speaker":"Brandee Gaar","startTime":668.62,"endTime":671.8,"body":"be doing the selling for you"},{"speaker":"Brandee Gaar","startTime":671.83,"endTime":675.21,"body":"and your pricing should just"},{"speaker":"Brandee Gaar","startTime":671.83,"endTime":675.21,"body":"be like one of the factors"},{"speaker":"Brandee Gaar","startTime":675.21,"endTime":676.29,"body":"that they're considering."},{"speaker":"Brandee Gaar","startTime":676.65,"endTime":680.4,"body":"If you're simply getting"},{"speaker":"Brandee Gaar","startTime":676.65,"endTime":680.4,"body":"shopped based on pricing, you"},{"speaker":"Brandee Gaar","startTime":680.43,"endTime":683.0600000000001,"body":"are not doing a good enough"},{"speaker":"Brandee Gaar","startTime":680.43,"endTime":683.0600000000001,"body":"job with your marketing to"},{"speaker":"Brandee Gaar","startTime":683.0600000000001,"endTime":687.53,"body":"explain why you are the best,"},{"speaker":"Brandee Gaar","startTime":683.0600000000001,"endTime":687.53,"body":"the elite, the one that they"},{"speaker":"Brandee Gaar","startTime":687.53,"endTime":689.42,"body":"want to go with in your market."},{"speaker":"Brandee Gaar","startTime":689.42,"endTime":690.5,"body":"Think about it for a second."},{"speaker":"Brandee Gaar","startTime":690.57,"endTime":694.08,"body":"I could go to Target and"},{"speaker":"Brandee Gaar","startTime":690.57,"endTime":694.08,"body":"buy a purse for 30 that"},{"speaker":"Brandee Gaar","startTime":694.15,"endTime":697.62,"body":"I love and does the job"},{"speaker":"Brandee Gaar","startTime":694.15,"endTime":697.62,"body":"perfectly well, right?"},{"speaker":"Brandee Gaar","startTime":697.62,"endTime":701.208,"body":"But my mom is willing to"},{"speaker":"Brandee Gaar","startTime":697.62,"endTime":701.208,"body":"spend hundreds and hundreds"},{"speaker":"Brandee Gaar","startTime":701.208,"endTime":706.748,"body":"of dollars on a purse simply"},{"speaker":"Brandee Gaar","startTime":701.208,"endTime":706.748,"body":"because it's designer, right?"},{"speaker":"Brandee Gaar","startTime":707.248,"endTime":708.548,"body":"And she loves it."},{"speaker":"Brandee Gaar","startTime":708.558,"endTime":710.278,"body":"My daughter loves the marketing."},{"speaker":"Brandee Gaar","startTime":710.288,"endTime":713.598,"body":"She loves that that"},{"speaker":"Brandee Gaar","startTime":710.288,"endTime":713.598,"body":"designer is who's going"},{"speaker":"Brandee Gaar","startTime":713.598,"endTime":714.888,"body":"to be listed on her purse."},{"speaker":"Brandee Gaar","startTime":714.888,"endTime":716.658,"body":"Who's going to have"},{"speaker":"Brandee Gaar","startTime":714.888,"endTime":716.658,"body":"their logo on her purse."},{"speaker":"Brandee Gaar","startTime":716.948,"endTime":718.008,"body":"She loves the experience."},{"speaker":"Brandee Gaar","startTime":718.303,"endTime":722.313,"body":"Experience right the experience"},{"speaker":"Brandee Gaar","startTime":718.303,"endTime":722.313,"body":"of going into a designer store"},{"speaker":"Brandee Gaar","startTime":722.493,"endTime":724.783,"body":"or going into target to buy"},{"speaker":"Brandee Gaar","startTime":722.493,"endTime":724.783,"body":"your purse I don't even think"},{"speaker":"Brandee Gaar","startTime":724.783,"endTime":727.533,"body":"I need to describe what the"},{"speaker":"Brandee Gaar","startTime":724.783,"endTime":727.533,"body":"difference is there But that"},{"speaker":"Brandee Gaar","startTime":727.553,"endTime":731.403,"body":"experience alone of going in"},{"speaker":"Brandee Gaar","startTime":727.553,"endTime":731.403,"body":"and shopping for that item."},{"speaker":"Brandee Gaar","startTime":731.403,"endTime":735.683,"body":"A lot of times is worth the"},{"speaker":"Brandee Gaar","startTime":731.403,"endTime":735.683,"body":"difference in price For me,"},{"speaker":"Brandee Gaar","startTime":735.993,"endTime":740.803,"body":"I 100%, 100 percent of my"},{"speaker":"Brandee Gaar","startTime":735.993,"endTime":740.803,"body":"grocery money goes to Publix."},{"speaker":"Brandee Gaar","startTime":740.833,"endTime":742.893,"body":"If you're in the South, you"},{"speaker":"Brandee Gaar","startTime":740.833,"endTime":742.893,"body":"know what I'm talking about."},{"speaker":"Brandee Gaar","startTime":742.943,"endTime":745.443,"body":"If I cared only about"},{"speaker":"Brandee Gaar","startTime":742.943,"endTime":745.443,"body":"price, I would likely"},{"speaker":"Brandee Gaar","startTime":745.443,"endTime":746.893,"body":"go to Walmart or Aldi."},{"speaker":"Brandee Gaar","startTime":746.933,"endTime":749.393,"body":"But the experience of shopping"},{"speaker":"Brandee Gaar","startTime":746.933,"endTime":749.393,"body":"at either one of those stores"},{"speaker":"Brandee Gaar","startTime":749.423,"endTime":753.193,"body":"is so tragic to me that I"},{"speaker":"Brandee Gaar","startTime":749.423,"endTime":753.193,"body":"want to go where shopping"},{"speaker":"Brandee Gaar","startTime":753.223,"endTime":755.973,"body":"actually is a pleasure, where"},{"speaker":"Brandee Gaar","startTime":753.223,"endTime":755.973,"body":"it's light and bright and"},{"speaker":"Brandee Gaar","startTime":755.973,"endTime":758.683,"body":"people are nice and I don't"},{"speaker":"Brandee Gaar","startTime":755.973,"endTime":758.683,"body":"have to pay a quarter to get a"},{"speaker":"Brandee Gaar","startTime":758.683,"endTime":761.263,"body":"shopping cart or pay a dime for"},{"speaker":"Brandee Gaar","startTime":758.683,"endTime":761.263,"body":"every single bag that I have."},{"speaker":"Brandee Gaar","startTime":761.703,"endTime":764.143,"body":"I love shopping at Publix."},{"speaker":"Brandee Gaar","startTime":764.143,"endTime":767.323,"body":"And the experience is"},{"speaker":"Brandee Gaar","startTime":764.143,"endTime":767.323,"body":"worth it for me to want"},{"speaker":"Brandee Gaar","startTime":767.333,"endTime":768.773,"body":"to spend the extra money."},{"speaker":"Brandee Gaar","startTime":768.773,"endTime":770.303,"body":"And that's what I want"},{"speaker":"Brandee Gaar","startTime":768.773,"endTime":770.303,"body":"you to think about."},{"speaker":"Brandee Gaar","startTime":770.313,"endTime":773.583,"body":"Your marketing should describe"},{"speaker":"Brandee Gaar","startTime":770.313,"endTime":773.583,"body":"the experience of working"},{"speaker":"Brandee Gaar","startTime":773.583,"endTime":777.023,"body":"with you and why you are"},{"speaker":"Brandee Gaar","startTime":773.583,"endTime":777.023,"body":"worth what you're charging."},{"speaker":"Brandee Gaar","startTime":777.293,"endTime":779.723,"body":"Why that experience will be"},{"speaker":"Brandee Gaar","startTime":777.293,"endTime":779.723,"body":"different than working with"},{"speaker":"Brandee Gaar","startTime":779.723,"endTime":780.753,"body":"some of your competitors."},{"speaker":"Brandee Gaar","startTime":780.903,"endTime":781.143,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":781.2330000000001,"endTime":785.043,"body":"So you have to understand your"},{"speaker":"Brandee Gaar","startTime":781.2330000000001,"endTime":785.043,"body":"competitive edge in your market."},{"speaker":"Brandee Gaar","startTime":785.063,"endTime":786.373,"body":"What do you do differently?"},{"speaker":"Brandee Gaar","startTime":786.383,"endTime":787.903,"body":"What makes you unique?"},{"speaker":"Brandee Gaar","startTime":788.223,"endTime":790.333,"body":"Who exactly is it"},{"speaker":"Brandee Gaar","startTime":788.223,"endTime":790.333,"body":"that you serve?"},{"speaker":"Brandee Gaar","startTime":790.363,"endTime":792.063,"body":"And what is your ideal customer?"},{"speaker":"Brandee Gaar","startTime":792.543,"endTime":794.713,"body":"If you're not sure about some"},{"speaker":"Brandee Gaar","startTime":792.543,"endTime":794.713,"body":"of these things, there's a"},{"speaker":"Brandee Gaar","startTime":794.713,"endTime":796.973,"body":"couple of episodes that I want"},{"speaker":"Brandee Gaar","startTime":794.713,"endTime":796.973,"body":"you to go back and listen to."},{"speaker":"Brandee Gaar","startTime":797.203,"endTime":800.123,"body":"Episode 78 that I already"},{"speaker":"Brandee Gaar","startTime":797.203,"endTime":800.123,"body":"talked about with Taylor De La"},{"speaker":"Brandee Gaar","startTime":800.253,"endTime":804.293,"body":"Fuente, and Episode 165 with"},{"speaker":"Brandee Gaar","startTime":800.253,"endTime":804.293,"body":"Bethel Nathan talking all about"},{"speaker":"Brandee Gaar","startTime":804.303,"endTime":806.923,"body":"finding your ideal customer"},{"speaker":"Brandee Gaar","startTime":804.303,"endTime":806.923,"body":"and speaking directly to them."},{"speaker":"Brandee Gaar","startTime":807.183,"endTime":811.063,"body":"And episode 217 with Taylor"},{"speaker":"Brandee Gaar","startTime":807.183,"endTime":811.063,"body":"Cusick Holman from Engie."},{"speaker":"Brandee Gaar","startTime":811.293,"endTime":813.793,"body":"You guys, all three of these"},{"speaker":"Brandee Gaar","startTime":811.293,"endTime":813.793,"body":"episodes are going to really"},{"speaker":"Brandee Gaar","startTime":813.793,"endTime":816.713,"body":"get in your gut and help you"},{"speaker":"Brandee Gaar","startTime":813.793,"endTime":816.713,"body":"to understand how to market"},{"speaker":"Brandee Gaar","startTime":816.713,"endTime":819.403,"body":"before someone even wants to"},{"speaker":"Brandee Gaar","startTime":816.713,"endTime":819.403,"body":"know what your pricing is."},{"speaker":"Brandee Gaar","startTime":819.403,"endTime":822.713,"body":"So now you get it and you're"},{"speaker":"Brandee Gaar","startTime":819.403,"endTime":822.713,"body":"like, okay, Brandee, I got you."},{"speaker":"Brandee Gaar","startTime":822.743,"endTime":824.693,"body":"I'm going to go add it"},{"speaker":"Brandee Gaar","startTime":822.743,"endTime":824.693,"body":"to my website right now."},{"speaker":"Brandee Gaar","startTime":824.693,"endTime":827.473,"body":"But where do I need to"},{"speaker":"Brandee Gaar","startTime":824.693,"endTime":827.473,"body":"add it to my website?"},{"speaker":"Brandee Gaar","startTime":827.633,"endTime":830.713,"body":"I'm so glad that you asked"},{"speaker":"Brandee Gaar","startTime":827.633,"endTime":830.713,"body":"because there's three places"},{"speaker":"Brandee Gaar","startTime":830.713,"endTime":831.593,"body":"that you're going to add it."},{"speaker":"Brandee Gaar","startTime":831.623,"endTime":834.583,"body":"Most of the time people"},{"speaker":"Brandee Gaar","startTime":831.623,"endTime":834.583,"body":"go to number one, which"},{"speaker":"Brandee Gaar","startTime":834.583,"endTime":835.773,"body":"is your services page."},{"speaker":"Brandee Gaar","startTime":835.793,"endTime":836.463,"body":"Okay, so."},{"speaker":"Brandee Gaar","startTime":836.658,"endTime":839.308,"body":"Obviously you're going to add"},{"speaker":"Brandee Gaar","startTime":836.658,"endTime":839.308,"body":"it to your services page, but"},{"speaker":"Brandee Gaar","startTime":839.308,"endTime":841.408,"body":"something I want you to really"},{"speaker":"Brandee Gaar","startTime":839.308,"endTime":841.408,"body":"think about here is that I"},{"speaker":"Brandee Gaar","startTime":841.408,"endTime":843.088,"body":"want it to be loud and proud."},{"speaker":"Brandee Gaar","startTime":843.088,"endTime":845.838,"body":"I do not want it to just"},{"speaker":"Brandee Gaar","startTime":843.088,"endTime":845.838,"body":"be like this teeny little"},{"speaker":"Brandee Gaar","startTime":845.848,"endTime":847.768,"body":"thing in the corner that"},{"speaker":"Brandee Gaar","startTime":845.848,"endTime":847.768,"body":"you're afraid to say."},{"speaker":"Brandee Gaar","startTime":848.038,"endTime":849.478,"body":"Be proud of your pricing."},{"speaker":"Brandee Gaar","startTime":849.668,"endTime":851.738,"body":"You know that your"},{"speaker":"Brandee Gaar","startTime":849.668,"endTime":851.738,"body":"pricing is worth it."},{"speaker":"Brandee Gaar","startTime":851.748,"endTime":854.518,"body":"You know the experience and"},{"speaker":"Brandee Gaar","startTime":851.748,"endTime":854.518,"body":"you know the quality of product"},{"speaker":"Brandee Gaar","startTime":854.538,"endTime":855.428,"body":"that you're going to deliver."},{"speaker":"Brandee Gaar","startTime":855.428,"endTime":859.188,"body":"So be proud of it and make"},{"speaker":"Brandee Gaar","startTime":855.428,"endTime":859.188,"body":"sure that it's clearly listed"},{"speaker":"Brandee Gaar","startTime":859.618,"endTime":861.1080000000001,"body":"under each of your packages."},{"speaker":"Brandee Gaar","startTime":861.1080000000001,"endTime":861.478,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":861.528,"endTime":863.378,"body":"That is going to be"},{"speaker":"Brandee Gaar","startTime":861.528,"endTime":863.378,"body":"on your services page."},{"speaker":"Brandee Gaar","startTime":863.778,"endTime":865.708,"body":"The next place I also"},{"speaker":"Brandee Gaar","startTime":863.778,"endTime":865.708,"body":"want you to list it is"},{"speaker":"Brandee Gaar","startTime":865.708,"endTime":867.128,"body":"on your contact us page."},{"speaker":"Brandee Gaar","startTime":867.138,"endTime":872.228,"body":"And you may be surprised by"},{"speaker":"Brandee Gaar","startTime":867.138,"endTime":872.228,"body":"this, but Shocker, shocker alert"},{"speaker":"Brandee Gaar","startTime":872.528,"endTime":876.408,"body":"is that honestly, you guys,"},{"speaker":"Brandee Gaar","startTime":872.528,"endTime":876.408,"body":"a lot of people are bypassing"},{"speaker":"Brandee Gaar","startTime":876.448,"endTime":878.638,"body":"the rest of your website and"},{"speaker":"Brandee Gaar","startTime":876.448,"endTime":878.638,"body":"they're going straight to your"},{"speaker":"Brandee Gaar","startTime":878.638,"endTime":881.548,"body":"contact us page because they've"},{"speaker":"Brandee Gaar","startTime":878.638,"endTime":881.548,"body":"been on your Instagram or your"},{"speaker":"Brandee Gaar","startTime":881.548,"endTime":884.998,"body":"Pinterest or your Tik Tok, and"},{"speaker":"Brandee Gaar","startTime":881.548,"endTime":884.998,"body":"they're ready to inquire now."},{"speaker":"Brandee Gaar","startTime":885.268,"endTime":888.068,"body":"So they go to your contact us"},{"speaker":"Brandee Gaar","startTime":885.268,"endTime":888.068,"body":"page and they've never even"},{"speaker":"Brandee Gaar","startTime":888.068,"endTime":889.788,"body":"read the rest of your website."},{"speaker":"Brandee Gaar","startTime":890.278,"endTime":893.618,"body":"So on your contact us page,"},{"speaker":"Brandee Gaar","startTime":890.278,"endTime":893.618,"body":"right around the submit button"},{"speaker":"Brandee Gaar","startTime":893.668,"endTime":898.368,"body":"of your contact form, I want you"},{"speaker":"Brandee Gaar","startTime":893.668,"endTime":898.368,"body":"to put our pricing starts at, or"},{"speaker":"Brandee Gaar","startTime":898.418,"endTime":900.598,"body":"our pricing ranges from, okay?"},{"speaker":"Brandee Gaar","startTime":900.638,"endTime":903.578,"body":"I want you to put that right"},{"speaker":"Brandee Gaar","startTime":900.638,"endTime":903.578,"body":"there, right around the submit"},{"speaker":"Brandee Gaar","startTime":903.578,"endTime":905.238,"body":"button of your contact us form."},{"speaker":"Brandee Gaar","startTime":905.818,"endTime":907.918,"body":"Okay, and the last place"},{"speaker":"Brandee Gaar","startTime":905.818,"endTime":907.918,"body":"I want you to put it is"},{"speaker":"Brandee Gaar","startTime":907.938,"endTime":909.468,"body":"on your online scheduler."},{"speaker":"Brandee Gaar","startTime":909.818,"endTime":913.668,"body":"So I, I've talked many, many"},{"speaker":"Brandee Gaar","startTime":909.818,"endTime":913.668,"body":"times on this podcast about"},{"speaker":"Brandee Gaar","startTime":913.678,"endTime":916.338,"body":"why you should have an online"},{"speaker":"Brandee Gaar","startTime":913.678,"endTime":916.338,"body":"scheduler, which basically"},{"speaker":"Brandee Gaar","startTime":916.338,"endTime":918.648,"body":"means that a client can go"},{"speaker":"Brandee Gaar","startTime":916.338,"endTime":918.648,"body":"right to your website, click"},{"speaker":"Brandee Gaar","startTime":918.648,"endTime":922.348,"body":"book a consultation and book a"},{"speaker":"Brandee Gaar","startTime":918.648,"endTime":922.348,"body":"time with you on your calendar."},{"speaker":"Brandee Gaar","startTime":922.848,"endTime":925.618,"body":"But I want to make sure that"},{"speaker":"Brandee Gaar","startTime":922.848,"endTime":925.618,"body":"when they book a time with"},{"speaker":"Brandee Gaar","startTime":925.618,"endTime":929.123,"body":"you, that there's a checkbox"},{"speaker":"Brandee Gaar","startTime":925.618,"endTime":929.123,"body":"There's a checkbox that they"},{"speaker":"Brandee Gaar","startTime":929.123,"endTime":933.443,"body":"have to check that says, yes, I"},{"speaker":"Brandee Gaar","startTime":929.123,"endTime":933.443,"body":"understand the starting prices"},{"speaker":"Brandee Gaar","startTime":933.443,"endTime":937.003,"body":"are, or I have reviewed the"},{"speaker":"Brandee Gaar","startTime":933.443,"endTime":937.003,"body":"packages and understand that"},{"speaker":"Brandee Gaar","startTime":937.003,"endTime":939.373,"body":"pricing ranges from X to X."},{"speaker":"Brandee Gaar","startTime":939.433,"endTime":939.823,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":939.853,"endTime":943.003,"body":"And we link our packages right"},{"speaker":"Brandee Gaar","startTime":939.853,"endTime":943.003,"body":"there with that checkbox."},{"speaker":"Brandee Gaar","startTime":943.003,"endTime":944.971,"body":"Because I want to make sure"},{"speaker":"Brandee Gaar","startTime":943.003,"endTime":944.971,"body":"that by the time I get on"},{"speaker":"Brandee Gaar","startTime":944.971,"endTime":947.111,"body":"that consultation, that"},{"speaker":"Brandee Gaar","startTime":944.971,"endTime":947.111,"body":"pricing is not something"},{"speaker":"Brandee Gaar","startTime":947.111,"endTime":950.441,"body":"that I even need to worry if"},{"speaker":"Brandee Gaar","startTime":947.111,"endTime":950.441,"body":"they know my pricing or not."},{"speaker":"Brandee Gaar","startTime":950.441,"endTime":953.061,"body":"Because they've had to check"},{"speaker":"Brandee Gaar","startTime":950.441,"endTime":953.061,"body":"a box that says, yes, they've"},{"speaker":"Brandee Gaar","startTime":953.061,"endTime":955.241,"body":"reviewed our packages, and"},{"speaker":"Brandee Gaar","startTime":953.061,"endTime":955.241,"body":"they understand our pricing"},{"speaker":"Brandee Gaar","startTime":955.241,"endTime":957.191,"body":"starts at blank, okay?"},{"speaker":"Brandee Gaar","startTime":957.441,"endTime":959.4110000000001,"body":"So these are the three"},{"speaker":"Brandee Gaar","startTime":957.441,"endTime":959.4110000000001,"body":"places I want you to list it."},{"speaker":"Brandee Gaar","startTime":959.421,"endTime":961.881,"body":"Services page, Contact"},{"speaker":"Brandee Gaar","startTime":959.421,"endTime":961.881,"body":"Us page, and on your"},{"speaker":"Brandee Gaar","startTime":961.881,"endTime":963.181,"body":"online scheduler, okay?"},{"speaker":"Brandee Gaar","startTime":963.181,"endTime":967.111,"body":"All right, so now you know"},{"speaker":"Brandee Gaar","startTime":963.181,"endTime":967.111,"body":"exactly, where you're going to"},{"speaker":"Brandee Gaar","startTime":967.111,"endTime":969.881,"body":"list it and you know why you're"},{"speaker":"Brandee Gaar","startTime":967.111,"endTime":969.881,"body":"listing pricing on your website."},{"speaker":"Brandee Gaar","startTime":970.291,"endTime":971.641,"body":"But what are you going to say?"},{"speaker":"Brandee Gaar","startTime":971.671,"endTime":975.541,"body":"Because there's many, many"},{"speaker":"Brandee Gaar","startTime":971.671,"endTime":975.541,"body":"schools of thought here about"},{"speaker":"Brandee Gaar","startTime":975.551,"endTime":979.551,"body":"what exactly you're supposed"},{"speaker":"Brandee Gaar","startTime":975.551,"endTime":979.551,"body":"to put for your pricing, right?"},{"speaker":"Brandee Gaar","startTime":979.551,"endTime":982.881,"body":"And I'll tell you guys this, I'm"},{"speaker":"Brandee Gaar","startTime":979.551,"endTime":982.881,"body":"still Switzerland on this topic."},{"speaker":"Brandee Gaar","startTime":982.901,"endTime":984.321,"body":"I think there's a"},{"speaker":"Brandee Gaar","startTime":982.901,"endTime":984.321,"body":"lot of different ways"},{"speaker":"Brandee Gaar","startTime":984.331,"endTime":985.151,"body":"that you can do this."},{"speaker":"Brandee Gaar","startTime":985.431,"endTime":987.561,"body":"And you as the business"},{"speaker":"Brandee Gaar","startTime":985.431,"endTime":987.561,"body":"owner have to decide what"},{"speaker":"Brandee Gaar","startTime":987.571,"endTime":990.271,"body":"you're comfortable with and"},{"speaker":"Brandee Gaar","startTime":987.571,"endTime":990.271,"body":"how you're going to add the"},{"speaker":"Brandee Gaar","startTime":990.271,"endTime":991.201,"body":"pricing to your website."},{"speaker":"Brandee Gaar","startTime":991.201,"endTime":994.491,"body":"But here's three different"},{"speaker":"Brandee Gaar","startTime":991.201,"endTime":994.491,"body":"ways that you can add the"},{"speaker":"Brandee Gaar","startTime":994.491,"endTime":995.471,"body":"pricing to your website."},{"speaker":"Brandee Gaar","startTime":995.471,"endTime":998.461,"body":"So number one would just"},{"speaker":"Brandee Gaar","startTime":995.471,"endTime":998.461,"body":"be to list the pricing"},{"speaker":"Brandee Gaar","startTime":998.501,"endTime":1001.186,"body":"under each of your packages"},{"speaker":"Brandee Gaar","startTime":998.501,"endTime":1001.186,"body":"and say, starting at."},{"speaker":"Brandee Gaar","startTime":1001.366,"endTime":1001.576,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1001.576,"endTime":1004.136,"body":"So if you're a planner, DJ,"},{"speaker":"Brandee Gaar","startTime":1001.576,"endTime":1004.136,"body":"photographer, you've got"},{"speaker":"Brandee Gaar","startTime":1004.436,"endTime":1007.066,"body":"package number one, and you can"},{"speaker":"Brandee Gaar","startTime":1004.436,"endTime":1007.066,"body":"say starts at blank package."},{"speaker":"Brandee Gaar","startTime":1007.066,"endTime":1008.646,"body":"Number two starts"},{"speaker":"Brandee Gaar","startTime":1007.066,"endTime":1008.646,"body":"at blank, right?"},{"speaker":"Brandee Gaar","startTime":1008.646,"endTime":1010.486,"body":"So super, super simple, right?"},{"speaker":"Brandee Gaar","startTime":1010.506,"endTime":1011.166,"body":"That's number one."},{"speaker":"Brandee Gaar","startTime":1011.203,"endTime":1015.453,"body":"Number two is to give a typical"},{"speaker":"Brandee Gaar","startTime":1011.203,"endTime":1015.453,"body":"amount of money that people"},{"speaker":"Brandee Gaar","startTime":1015.573,"endTime":1018.093,"body":"spend with you, that your"},{"speaker":"Brandee Gaar","startTime":1015.573,"endTime":1018.093,"body":"ideal customers spend with you."},{"speaker":"Brandee Gaar","startTime":1018.393,"endTime":1021.283,"body":"I think this works really"},{"speaker":"Brandee Gaar","startTime":1018.393,"endTime":1021.283,"body":"great for wedding pros,"},{"speaker":"Brandee Gaar","startTime":1021.283,"endTime":1024.3229999999999,"body":"such as florists or"},{"speaker":"Brandee Gaar","startTime":1021.283,"endTime":1024.3229999999999,"body":"stationers, more custom"},{"speaker":"Brandee Gaar","startTime":1024.633,"endTime":1025.903,"body":"type of wedding pros, right?"},{"speaker":"Brandee Gaar","startTime":1025.903,"endTime":1028.5929999999998,"body":"Where you probably don't"},{"speaker":"Brandee Gaar","startTime":1025.903,"endTime":1028.5929999999998,"body":"have necessarily packages"},{"speaker":"Brandee Gaar","startTime":1028.8229999999999,"endTime":1030.943,"body":"and you're kind of creating"},{"speaker":"Brandee Gaar","startTime":1028.8229999999999,"endTime":1030.943,"body":"a custom proposal for"},{"speaker":"Brandee Gaar","startTime":1031.0030000000002,"endTime":1032.013,"body":"every single client."},{"speaker":"Brandee Gaar","startTime":1032.283,"endTime":1036.7730000000001,"body":"So you could say something"},{"speaker":"Brandee Gaar","startTime":1032.283,"endTime":1036.7730000000001,"body":"like, our minimum for weekend"},{"speaker":"Brandee Gaar","startTime":1036.8029999999999,"endTime":1041.353,"body":"events is $4, 000 and our"},{"speaker":"Brandee Gaar","startTime":1036.8029999999999,"endTime":1041.353,"body":"typical client spends between"},{"speaker":"Brandee Gaar","startTime":1041.403,"endTime":1043.583,"body":"six and $8, 000, right?"},{"speaker":"Brandee Gaar","startTime":1043.583,"endTime":1047.403,"body":"So that's a really great way"},{"speaker":"Brandee Gaar","startTime":1043.583,"endTime":1047.403,"body":"of giving people an example"},{"speaker":"Brandee Gaar","startTime":1047.653,"endTime":1050.0529999999999,"body":"of the pricing that they can"},{"speaker":"Brandee Gaar","startTime":1047.653,"endTime":1050.0529999999999,"body":"expect and helping them to"},{"speaker":"Brandee Gaar","startTime":1050.0529999999999,"endTime":1052.623,"body":"understand that you're not"},{"speaker":"Brandee Gaar","startTime":1050.0529999999999,"endTime":1052.623,"body":"gonna go out for less than"},{"speaker":"Brandee Gaar","startTime":1052.653,"endTime":1054.893,"body":"$4, 000 on a weekend, right?"},{"speaker":"Brandee Gaar","startTime":1055.143,"endTime":1056.943,"body":"So you don't have to list"},{"speaker":"Brandee Gaar","startTime":1055.143,"endTime":1056.943,"body":"out all your pricing and say,"},{"speaker":"Brandee Gaar","startTime":1056.943,"endTime":1059.263,"body":"but on a Tuesday, we're this"},{"speaker":"Brandee Gaar","startTime":1056.943,"endTime":1059.263,"body":"much, or on a Thursday, we're"},{"speaker":"Brandee Gaar","startTime":1059.263,"endTime":1060.5120000000002,"body":"this much, no, no, no, no."},{"speaker":"Brandee Gaar","startTime":1060.513,"endTime":1063.3029999999999,"body":"We're just trying to give"},{"speaker":"Brandee Gaar","startTime":1060.513,"endTime":1063.3029999999999,"body":"them a general idea of how"},{"speaker":"Brandee Gaar","startTime":1063.3029999999999,"endTime":1064.2269999999999,"body":"much they're gonna spend."},{"speaker":"Brandee Gaar","startTime":1064.3580000000002,"endTime":1066.708,"body":"Spend if they inquire"},{"speaker":"Brandee Gaar","startTime":1064.3580000000002,"endTime":1066.708,"body":"with you, right?"},{"speaker":"Brandee Gaar","startTime":1066.708,"endTime":1070.3980000000001,"body":"So this again is kind of"},{"speaker":"Brandee Gaar","startTime":1066.708,"endTime":1070.3980000000001,"body":"that typical spend method."},{"speaker":"Brandee Gaar","startTime":1070.3980000000001,"endTime":1074.078,"body":"So it would just be something"},{"speaker":"Brandee Gaar","startTime":1070.3980000000001,"endTime":1074.078,"body":"like, our minimum is this for"},{"speaker":"Brandee Gaar","startTime":1074.098,"endTime":1077.778,"body":"weekend events and our clients"},{"speaker":"Brandee Gaar","startTime":1074.098,"endTime":1077.778,"body":"typically spend this to this."},{"speaker":"Brandee Gaar","startTime":1077.778,"endTime":1078.554,"body":"so that's number two."},{"speaker":"Brandee Gaar","startTime":1078.554,"endTime":1080.024,"body":"That's the second way that"},{"speaker":"Brandee Gaar","startTime":1078.554,"endTime":1080.024,"body":"you can list your pricing."},{"speaker":"Brandee Gaar","startTime":1080.034,"endTime":1081.824,"body":"And number three is"},{"speaker":"Brandee Gaar","startTime":1080.034,"endTime":1081.824,"body":"going to be a range."},{"speaker":"Brandee Gaar","startTime":1082.084,"endTime":1084.634,"body":"So it could say something"},{"speaker":"Brandee Gaar","startTime":1082.084,"endTime":1084.634,"body":"like, Our pricing ranges"},{"speaker":"Brandee Gaar","startTime":1084.634,"endTime":1086.7939999999999,"body":"from $3, 000 to $7, 000."},{"speaker":"Brandee Gaar","startTime":1087.194,"endTime":1090.174,"body":"Now this is my least favorite"},{"speaker":"Brandee Gaar","startTime":1087.194,"endTime":1090.174,"body":"way of listing your pricing"},{"speaker":"Brandee Gaar","startTime":1090.174,"endTime":1093.424,"body":"because it doesn't really"},{"speaker":"Brandee Gaar","startTime":1090.174,"endTime":1093.424,"body":"help them to understand,"},{"speaker":"Brandee Gaar","startTime":1093.504,"endTime":1096.0140000000001,"body":"like, are they going to"},{"speaker":"Brandee Gaar","startTime":1093.504,"endTime":1096.0140000000001,"body":"fall more like the $3, 000"},{"speaker":"Brandee Gaar","startTime":1096.0140000000001,"endTime":1097.384,"body":"or more like the $7, 000?"},{"speaker":"Brandee Gaar","startTime":1097.384,"endTime":1100.5140000000001,"body":"So if their budget is,"},{"speaker":"Brandee Gaar","startTime":1097.384,"endTime":1100.5140000000001,"body":"Maybe 3, 000 or 4, 000."},{"speaker":"Brandee Gaar","startTime":1100.524,"endTime":1102.344,"body":"They're like, well, am"},{"speaker":"Brandee Gaar","startTime":1100.524,"endTime":1102.344,"body":"I just going to get like"},{"speaker":"Brandee Gaar","startTime":1102.344,"endTime":1104.7640000000001,"body":"the most basic level?"},{"speaker":"Brandee Gaar","startTime":1104.7640000000001,"endTime":1107.3339999999998,"body":"Like, what am I going to get"},{"speaker":"Brandee Gaar","startTime":1104.7640000000001,"endTime":1107.3339999999998,"body":"for that amount of money?"},{"speaker":"Brandee Gaar","startTime":1107.364,"endTime":1107.634,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1107.634,"endTime":1109.4540000000002,"body":"So I don't love this method."},{"speaker":"Brandee Gaar","startTime":1109.4540000000002,"endTime":1112.194,"body":"I think if you're still just"},{"speaker":"Brandee Gaar","startTime":1109.4540000000002,"endTime":1112.194,"body":"tiptoeing into this and you"},{"speaker":"Brandee Gaar","startTime":1112.214,"endTime":1114.404,"body":"feel really strongly that you"},{"speaker":"Brandee Gaar","startTime":1112.214,"endTime":1114.404,"body":"still want to keep it pretty"},{"speaker":"Brandee Gaar","startTime":1114.4140000000002,"endTime":1117.254,"body":"vague, I think this would"},{"speaker":"Brandee Gaar","startTime":1114.4140000000002,"endTime":1117.254,"body":"be the tiptoe method, but it"},{"speaker":"Brandee Gaar","startTime":1117.274,"endTime":1120.9140000000002,"body":"is my least favorite because"},{"speaker":"Brandee Gaar","startTime":1117.274,"endTime":1120.9140000000002,"body":"it really doesn't tell them"},{"speaker":"Brandee Gaar","startTime":1121.234,"endTime":1125.4140000000002,"body":"exactly the price range for what"},{"speaker":"Brandee Gaar","startTime":1121.234,"endTime":1125.4140000000002,"body":"they're looking for, for their"},{"speaker":"Brandee Gaar","startTime":1125.464,"endTime":1127.594,"body":"wedding and the service that"},{"speaker":"Brandee Gaar","startTime":1125.464,"endTime":1127.594,"body":"they're looking for from you."},{"speaker":"Brandee Gaar","startTime":1127.6680000000001,"endTime":1130.998,"body":"Okay, CEO, so we covered a lot"},{"speaker":"Brandee Gaar","startTime":1127.6680000000001,"endTime":1130.998,"body":"in this episode, but by now"},{"speaker":"Brandee Gaar","startTime":1130.998,"endTime":1135.228,"body":"you should have some really"},{"speaker":"Brandee Gaar","startTime":1130.998,"endTime":1135.228,"body":"tangible tips on exactly why"},{"speaker":"Brandee Gaar","startTime":1135.3180000000002,"endTime":1138.8780000000002,"body":"you should list, pricing on"},{"speaker":"Brandee Gaar","startTime":1135.3180000000002,"endTime":1138.8780000000002,"body":"your website, how you should"},{"speaker":"Brandee Gaar","startTime":1138.8780000000002,"endTime":1142.038,"body":"list pricing on your website"},{"speaker":"Brandee Gaar","startTime":1138.8780000000002,"endTime":1142.038,"body":"and where you should list"},{"speaker":"Brandee Gaar","startTime":1142.038,"endTime":1143.188,"body":"the pricing on your website."},{"speaker":"Brandee Gaar","startTime":1143.188,"endTime":1145.7779999999998,"body":"I want you to go right now"},{"speaker":"Brandee Gaar","startTime":1143.188,"endTime":1145.7779999999998,"body":"and I want you to make these"},{"speaker":"Brandee Gaar","startTime":1145.848,"endTime":1149.7779999999998,"body":"updates to your pricing listed"},{"speaker":"Brandee Gaar","startTime":1145.848,"endTime":1149.7779999999998,"body":"on your website in all the"},{"speaker":"Brandee Gaar","startTime":1149.7779999999998,"endTime":1150.9180000000001,"body":"places that we talked about."},{"speaker":"Brandee Gaar","startTime":1151.478,"endTime":1153.768,"body":"And CEO, if you're listening"},{"speaker":"Brandee Gaar","startTime":1151.478,"endTime":1153.768,"body":"to this and you're like,"},{"speaker":"Brandee Gaar","startTime":1153.993,"endTime":1155.893,"body":"Gosh, this was so, so helpful."},{"speaker":"Brandee Gaar","startTime":1155.893,"endTime":1157.4630000000002,"body":"And this is my year."},{"speaker":"Brandee Gaar","startTime":1157.4630000000002,"endTime":1160.2130000000002,"body":"Like this is the year that"},{"speaker":"Brandee Gaar","startTime":1157.4630000000002,"endTime":1160.2130000000002,"body":"I am ready to double or"},{"speaker":"Brandee Gaar","startTime":1160.2130000000002,"endTime":1161.8829999999998,"body":"even triple my revenue."},{"speaker":"Brandee Gaar","startTime":1161.8829999999998,"endTime":1163.783,"body":"I want to invite you to"},{"speaker":"Brandee Gaar","startTime":1161.8829999999998,"endTime":1163.783,"body":"join us inside the Wedding"},{"speaker":"Brandee Gaar","startTime":1163.783,"endTime":1164.9430000000002,"body":"Pro CEO Accelerator."},{"speaker":"Brandee Gaar","startTime":1165.333,"endTime":1168.183,"body":"This topic that we're talking"},{"speaker":"Brandee Gaar","startTime":1165.333,"endTime":1168.183,"body":"about today, and all of the"},{"speaker":"Brandee Gaar","startTime":1168.183,"endTime":1171.993,"body":"topics we talk about on this"},{"speaker":"Brandee Gaar","startTime":1168.183,"endTime":1171.993,"body":"show, we dig into so deep with"},{"speaker":"Brandee Gaar","startTime":1172.033,"endTime":1174.563,"body":"every single Wedding Pro who"},{"speaker":"Brandee Gaar","startTime":1172.033,"endTime":1174.563,"body":"joins the Accelerator, and"},{"speaker":"Brandee Gaar","startTime":1174.563,"endTime":1175.627,"body":"sometimes it's just so helpful."},{"speaker":"Brandee Gaar","startTime":1175.748,"endTime":1179.7980000000002,"body":"Small, tangible strategies"},{"speaker":"Brandee Gaar","startTime":1175.748,"endTime":1179.7980000000002,"body":"that you can implement right"},{"speaker":"Brandee Gaar","startTime":1179.7980000000002,"endTime":1183.2980000000002,"body":"away that will accelerate"},{"speaker":"Brandee Gaar","startTime":1179.7980000000002,"endTime":1183.2980000000002,"body":"your growth in no time."},{"speaker":"Brandee Gaar","startTime":1183.308,"endTime":1186.1480000000001,"body":"And we have so many wedding pros"},{"speaker":"Brandee Gaar","startTime":1183.308,"endTime":1186.1480000000001,"body":"that are joining us inside the"},{"speaker":"Brandee Gaar","startTime":1186.158,"endTime":1189.078,"body":"Accelerator that are doubling"},{"speaker":"Brandee Gaar","startTime":1186.158,"endTime":1189.078,"body":"and tripling their revenue"},{"speaker":"Brandee Gaar","startTime":1189.0880000000002,"endTime":1190.038,"body":"in less than six months."},{"speaker":"Brandee Gaar","startTime":1190.0680000000002,"endTime":1191.9920000000002,"body":"And I want this to be"},{"speaker":"Brandee Gaar","startTime":1190.0680000000002,"endTime":1191.9920000000002,"body":"the year that you start."},{"speaker":"Brandee Gaar","startTime":1191.993,"endTime":1195.743,"body":"Stop saying one day and you"},{"speaker":"Brandee Gaar","startTime":1191.993,"endTime":1195.743,"body":"say, no, today is the day"},{"speaker":"Brandee Gaar","startTime":1195.743,"endTime":1198.2930000000001,"body":"that I'm gonna join, and you"},{"speaker":"Brandee Gaar","startTime":1195.743,"endTime":1198.2930000000001,"body":"can click the link down in"},{"speaker":"Brandee Gaar","startTime":1198.2930000000001,"endTime":1201.143,"body":"the show notes below to join"},{"speaker":"Brandee Gaar","startTime":1198.2930000000001,"endTime":1201.143,"body":"us inside the accelerator"},{"speaker":"Brandee Gaar","startTime":1201.143,"endTime":1203.063,"body":"or DM me over on Instagram."},{"speaker":"Brandee Gaar","startTime":1203.0929999999998,"endTime":1204.243,"body":"I'm @BrandeeGaar."},{"speaker":"Brandee Gaar","startTime":1204.263,"endTime":1206.873,"body":"If you have questions about"},{"speaker":"Brandee Gaar","startTime":1204.263,"endTime":1206.873,"body":"how I can help you to double"},{"speaker":"Brandee Gaar","startTime":1206.873,"endTime":1208.3429999999998,"body":"and even triple your revenue."},{"speaker":"Brandee Gaar","startTime":1208.3429999999998,"endTime":1210.7730000000001,"body":"If you loved this video,"},{"speaker":"Brandee Gaar","startTime":1208.3429999999998,"endTime":1210.7730000000001,"body":"make sure to check out my"},{"speaker":"Brandee Gaar","startTime":1210.783,"endTime":1213.833,"body":"three part series called"},{"speaker":"Brandee Gaar","startTime":1210.783,"endTime":1213.833,"body":"the Make Money Series."},{"speaker":"Brandee Gaar","startTime":1213.8629999999998,"endTime":1217.013,"body":"All about how to increase"},{"speaker":"Brandee Gaar","startTime":1213.8629999999998,"endTime":1217.013,"body":"your revenue and to start"},{"speaker":"Brandee Gaar","startTime":1217.013,"endTime":1218.083,"body":"paying yourself a salary."},{"speaker":"Brandee Gaar","startTime":1218.083,"endTime":1220.333,"body":"You guys, thank you so"},{"speaker":"Brandee Gaar","startTime":1218.083,"endTime":1220.333,"body":"much for being here and"},{"speaker":"Brandee Gaar","startTime":1220.333,"endTime":1221.743,"body":"I'll see you next time."}]}