{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":65.57300000000001,"endTime":67.513,"body":"I don't know"},{"speaker":"Brandee Gaar","startTime":65.57300000000001,"endTime":67.513,"body":"about you, but running"},{"speaker":"Brandee Gaar","startTime":67.57300000000001,"endTime":71.24300000000001,"body":"ads has always seemed like"},{"speaker":"Brandee Gaar","startTime":67.57300000000001,"endTime":71.24300000000001,"body":"something that is so scary"},{"speaker":"Brandee Gaar","startTime":71.253,"endTime":72.703,"body":"for me in my wedding business."},{"speaker":"Brandee Gaar","startTime":73.233,"endTime":77.373,"body":"As a coach, I've run ads for"},{"speaker":"Brandee Gaar","startTime":73.233,"endTime":77.373,"body":"years, and it seems so natural."},{"speaker":"Brandee Gaar","startTime":77.69300000000001,"endTime":80.49300000000001,"body":"But in our wedding business,"},{"speaker":"Brandee 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Gaar","startTime":95.46300000000001,"endTime":99.38300000000001,"body":"to create an ecosystem of"},{"speaker":"Brandee Gaar","startTime":95.46300000000001,"endTime":99.38300000000001,"body":"consistent traffic coming"},{"speaker":"Brandee Gaar","startTime":99.38300000000001,"endTime":103.00300000000001,"body":"to your website and booking"},{"speaker":"Brandee Gaar","startTime":99.38300000000001,"endTime":103.00300000000001,"body":"you becoming new leads."},{"speaker":"Brandee Gaar","startTime":103.16300000000001,"endTime":104.423,"body":"Every single day."},{"speaker":"Brandee Gaar","startTime":104.703,"endTime":108.303,"body":"You guys, when I saw the way"},{"speaker":"Brandee Gaar","startTime":104.703,"endTime":108.303,"body":"that they handle ads and the"},{"speaker":"Brandee Gaar","startTime":108.303,"endTime":111.44300000000001,"body":"way that they create this"},{"speaker":"Brandee Gaar","startTime":108.303,"endTime":111.44300000000001,"body":"ecosystem of traffic using"},{"speaker":"Brandee Gaar","startTime":111.44300000000001,"endTime":115.25300000000001,"body":"different ad strategies, I was"},{"speaker":"Brandee Gaar","startTime":111.44300000000001,"endTime":115.25300000000001,"body":"immediately hooked and I know"},{"speaker":"Brandee Gaar","startTime":115.263,"endTime":118.403,"body":"that you will be too after"},{"speaker":"Brandee Gaar","startTime":115.263,"endTime":118.403,"body":"you listen to today's episode."},{"speaker":"Brandee Gaar","startTime":118.733,"endTime":122.043,"body":"So sit down, grab a notebook,"},{"speaker":"Brandee Gaar","startTime":118.733,"endTime":122.043,"body":"and settle in because"},{"speaker":"Brandee Gaar","startTime":122.053,"endTime":123.97300000000001,"body":"this one is so juicy."},{"speaker":"Brandee Gaar","startTime":124.476,"endTime":127.696,"body":"Okay, ladies, welcome to"},{"speaker":"Brandee Gaar","startTime":124.476,"endTime":127.696,"body":"the Wedding Pro CEO podcast."},{"speaker":"Brandee Gaar","startTime":127.74600000000001,"endTime":131.086,"body":"I'm so excited that you're"},{"speaker":"Brandee Gaar","startTime":127.74600000000001,"endTime":131.086,"body":"here and to dig into this topic"},{"speaker":"Brandee Gaar","startTime":131.11599999999999,"endTime":135.57600000000002,"body":"because, I don't know if you"},{"speaker":"Brandee Gaar","startTime":131.11599999999999,"endTime":135.57600000000002,"body":"guys feel this, but ads are"},{"speaker":"Brandee Gaar","startTime":135.57600000000002,"endTime":138.14600000000002,"body":"kind of one of these things"},{"speaker":"Brandee Gaar","startTime":135.57600000000002,"endTime":138.14600000000002,"body":"where it's like wedding pros"},{"speaker":"Brandee Gaar","startTime":138.14600000000002,"endTime":140.566,"body":"are not so sure about it."},{"speaker":"Brandee Gaar","startTime":140.60000000000002,"endTime":141.07999999999998,"body":"I don't know."},{"speaker":"Brandee Gaar","startTime":141.07999999999998,"endTime":143.94,"body":"You guys tell me, , what"},{"speaker":"Brandee Gaar","startTime":141.07999999999998,"endTime":143.94,"body":"do you feel like is the"},{"speaker":"Brandee Gaar","startTime":143.94,"endTime":146.82,"body":"general consensus in the"},{"speaker":"Brandee Gaar","startTime":143.94,"endTime":146.82,"body":"wedding industry about"},{"speaker":"Brandee Gaar","startTime":146.82,"endTime":147.87,"body":"just ads in general?"},{"speaker":"Whitney Hodges","startTime":147.87,"endTime":151.41000000000003,"body":"So we see that"},{"speaker":"Whitney Hodges","startTime":147.87,"endTime":151.41000000000003,"body":"a lot of wedding pros, venues,"},{"speaker":"Whitney Hodges","startTime":151.42000000000002,"endTime":156.93,"body":"vendors kind of have a love hate"},{"speaker":"Whitney Hodges","startTime":151.42000000000002,"endTime":156.93,"body":"relationship with advertising"},{"speaker":"Whitney Hodges","startTime":157.5,"endTime":161.96,"body":"and advertising on, you know,"},{"speaker":"Whitney Hodges","startTime":157.5,"endTime":161.96,"body":"Google and Meta specifically."},{"speaker":"Whitney Hodges","startTime":162.01,"endTime":164.60000000000002,"body":"That's what we focus"},{"speaker":"Whitney Hodges","startTime":162.01,"endTime":164.60000000000002,"body":"on in our agency."},{"speaker":"Whitney Hodges","startTime":165.10000000000002,"endTime":169.575,"body":"So, so many see The"},{"speaker":"Whitney Hodges","startTime":165.10000000000002,"endTime":169.575,"body":"value there, right?"},{"speaker":"Whitney Hodges","startTime":169.60500000000002,"endTime":174.065,"body":"They know that there is"},{"speaker":"Whitney Hodges","startTime":169.60500000000002,"endTime":174.065,"body":"potential there, but they"},{"speaker":"Whitney Hodges","startTime":174.075,"endTime":178.135,"body":"don't necessarily know how to"},{"speaker":"Whitney Hodges","startTime":174.075,"endTime":178.135,"body":"get there in terms of results."},{"speaker":"Whitney Hodges","startTime":178.895,"endTime":182.60500000000002,"body":"We talked to a lot of clients"},{"speaker":"Whitney Hodges","startTime":178.895,"endTime":182.60500000000002,"body":"who have been trying to go"},{"speaker":"Whitney Hodges","startTime":182.615,"endTime":188.805,"body":"the DIY route and are just"},{"speaker":"Whitney Hodges","startTime":182.615,"endTime":188.805,"body":"missing certain pieces, right?"},{"speaker":"Whitney Hodges","startTime":189.525,"endTime":192.91500000000002,"body":"And that's because these"},{"speaker":"Whitney Hodges","startTime":189.525,"endTime":192.91500000000002,"body":"platforms are so Robust."},{"speaker":"Whitney Hodges","startTime":194.025,"endTime":195.475,"body":"There's so much potential there."},{"speaker":"Whitney Hodges","startTime":195.695,"endTime":198.755,"body":"There's a lot of nuance when"},{"speaker":"Whitney Hodges","startTime":195.695,"endTime":198.755,"body":"it comes to setting up ads"},{"speaker":"Whitney Hodges","startTime":198.845,"endTime":200.445,"body":"inside of these platforms."},{"speaker":"Whitney Hodges","startTime":200.815,"endTime":203.935,"body":"So it's easy to set up"},{"speaker":"Whitney Hodges","startTime":200.815,"endTime":203.935,"body":"ads in these platforms,"},{"speaker":"Whitney Hodges","startTime":203.975,"endTime":207.51500000000001,"body":"but it's also easy to set"},{"speaker":"Whitney Hodges","startTime":203.975,"endTime":207.51500000000001,"body":"them up the wrong way."},{"speaker":"Whitney Hodges","startTime":207.985,"endTime":211.975,"body":"So a lot of times when we will"},{"speaker":"Whitney Hodges","startTime":207.985,"endTime":211.975,"body":"do audits inside of Wedding"},{"speaker":"Whitney Hodges","startTime":211.975,"endTime":216.155,"body":"Pro's ad accounts, they have"},{"speaker":"Whitney 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get started."},{"speaker":"Whitney Hodges","startTime":231.05,"endTime":235.37,"body":"It can be very kind of"},{"speaker":"Whitney Hodges","startTime":231.05,"endTime":235.37,"body":"techie and overwhelming."},{"speaker":"Whitney Hodges","startTime":235.41,"endTime":238.52,"body":"And so it's something"},{"speaker":"Whitney Hodges","startTime":235.41,"endTime":238.52,"body":"that they're interested in"},{"speaker":"Whitney Hodges","startTime":238.52,"endTime":243.21,"body":"exploring, but maybe has been"},{"speaker":"Whitney Hodges","startTime":238.52,"endTime":243.21,"body":"turned off just by it being"},{"speaker":"Whitney Hodges","startTime":243.22,"endTime":245.92000000000002,"body":"high barrier in terms of"},{"speaker":"Whitney Hodges","startTime":243.22,"endTime":245.92000000000002,"body":"something for them to learn."},{"speaker":"Whitney Hodges","startTime":246.47,"endTime":251.36,"body":"Or having to hire an agency"},{"speaker":"Whitney 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money."},{"speaker":"Brandee Gaar","startTime":265.03,"endTime":268.28999999999996,"body":"Up front to get ads running"},{"speaker":"Brandee Gaar","startTime":265.03,"endTime":268.28999999999996,"body":"if you're gonna use an agency"},{"speaker":"Brandee Gaar","startTime":268.31,"endTime":271.53,"body":"or just ongoing It's like"},{"speaker":"Brandee Gaar","startTime":268.31,"endTime":271.53,"body":"I remember when I started"},{"speaker":"Brandee Gaar","startTime":271.53,"endTime":275.70000000000005,"body":"running ads and my ads agency"},{"speaker":"Brandee Gaar","startTime":271.53,"endTime":275.70000000000005,"body":"said well, and I do it for my"},{"speaker":"Brandee Gaar","startTime":275.70000000000005,"endTime":278.74,"body":"coaching business So but they"},{"speaker":"Brandee Gaar","startTime":275.70000000000005,"endTime":278.74,"body":"were like well, you have to"},{"speaker":"Brandee Gaar","startTime":278.74,"endTime":283.3,"body":"start at 100 a day and I threw"},{"speaker":"Brandee Gaar","startTime":278.74,"endTime":283.3,"body":"up like I was like I I what who"},{"speaker":"Brandee Gaar","startTime":283.36,"endTime":285.24,"body":"had what are we talking about?"},{"speaker":"Brandee Gaar","startTime":285.85,"endTime":289.20000000000005,"body":"And she was just like we just"},{"speaker":"Brandee Gaar","startTime":285.85,"endTime":289.20000000000005,"body":"we we can't get the right time"},{"speaker":"Brandee Gaar","startTime":289.24,"endTime":293.625,"body":"and I was just like every day"},{"speaker":"Brandee Gaar","startTime":289.24,"endTime":293.625,"body":"Every day I would literally"},{"speaker":"Brandee Gaar","startTime":293.625,"endTime":295.495,"body":"lay my head on the pillow and"},{"speaker":"Brandee Gaar","startTime":293.625,"endTime":295.495,"body":"be like we spent a hundred"},{"speaker":"Brandee Gaar","startTime":295.495,"endTime":297.625,"body":"dollars today And we didn't"},{"speaker":"Brandee Gaar","startTime":295.495,"endTime":297.625,"body":"make any money back like and"},{"speaker":"Brandee Gaar","startTime":297.625,"endTime":300.595,"body":"that was the mentality of it"},{"speaker":"Brandee Gaar","startTime":297.625,"endTime":300.595,"body":"versus but what's so interesting"},{"speaker":"Brandee Gaar","startTime":300.595,"endTime":302.975,"body":"to me about that the reason"},{"speaker":"Brandee Gaar","startTime":300.595,"endTime":302.975,"body":"I bring that up is because"},{"speaker":"Brandee Gaar","startTime":303.655,"endTime":307.185,"body":"We have no problem shelling"},{"speaker":"Brandee Gaar","startTime":303.655,"endTime":307.185,"body":"out thousands of dollars a"},{"speaker":"Brandee Gaar","startTime":307.185,"endTime":312.32500000000005,"body":"month for publications That"},{"speaker":"Brandee Gaar","startTime":307.185,"endTime":312.32500000000005,"body":"we have very little control"},{"speaker":"Brandee Gaar","startTime":312.32500000000005,"endTime":315.28499999999997,"body":"over whether we're getting"},{"speaker":"Brandee Gaar","startTime":312.32500000000005,"endTime":315.28499999999997,"body":"a return or not And we're"},{"speaker":"Brandee Gaar","startTime":315.28499999999997,"endTime":318.16499999999996,"body":"not tracking the return as"},{"speaker":"Brandee Gaar","startTime":315.28499999999997,"endTime":318.16499999999996,"body":"tightly as we're tracking"},{"speaker":"Brandee Gaar","startTime":318.16499999999996,"endTime":320.46500000000003,"body":"the this ad spend return."},{"speaker":"Brandee Gaar","startTime":321.025,"endTime":323.295,"body":"But because that's the normal"},{"speaker":"Brandee Gaar","startTime":321.025,"endTime":323.295,"body":"way to do it, that's the way"},{"speaker":"Brandee Gaar","startTime":323.295,"endTime":325.685,"body":"the industry's always done"},{"speaker":"Brandee Gaar","startTime":323.295,"endTime":325.685,"body":"it, it feels like, well,"},{"speaker":"Brandee Gaar","startTime":325.685,"endTime":326.505,"body":"that's what you do, right?"},{"speaker":"Brandee Gaar","startTime":326.505,"endTime":328.565,"body":"You just give a publication"},{"speaker":"Brandee Gaar","startTime":326.505,"endTime":328.565,"body":"thousands of dollars."},{"speaker":"Brandee Gaar","startTime":329.15500000000003,"endTime":331.595,"body":"And in this, in this"},{"speaker":"Brandee Gaar","startTime":329.15500000000003,"endTime":331.595,"body":"respect, with ads, you can"},{"speaker":"Brandee Gaar","startTime":331.595,"endTime":334.185,"body":"actually control a lot of"},{"speaker":"Brandee Gaar","startTime":331.595,"endTime":334.185,"body":"the return,  when you know"},{"speaker":"Brandee Gaar","startTime":334.185,"endTime":335.175,"body":"what you're doing, right?"},{"speaker":"Daniela Justus","startTime":335.416,"endTime":337.876,"body":"Yeah, I think"},{"speaker":"Daniela Justus","startTime":335.416,"endTime":337.876,"body":"with the advent of social media,"},{"speaker":"Daniela Justus","startTime":337.876,"endTime":340.276,"body":"which in the grand scheme of,"},{"speaker":"Daniela Justus","startTime":337.876,"endTime":340.276,"body":"you know, the wedding industry"},{"speaker":"Daniela Justus","startTime":340.276,"endTime":344.076,"body":"is a relatively new platform"},{"speaker":"Daniela Justus","startTime":340.276,"endTime":344.076,"body":"for us to be utilizing and"},{"speaker":"Daniela Justus","startTime":344.276,"endTime":345.586,"body":"to market our businesses."},{"speaker":"Daniela Justus","startTime":345.81600000000003,"endTime":349.586,"body":"And we get to have so much more"},{"speaker":"Daniela Justus","startTime":345.81600000000003,"endTime":349.586,"body":"control over how we represent"},{"speaker":"Daniela Justus","startTime":349.586,"endTime":353.326,"body":"ourselves as brands, how we show"},{"speaker":"Daniela Justus","startTime":349.586,"endTime":353.326,"body":"up for our communities and kind"},{"speaker":"Daniela Justus","startTime":353.326,"endTime":356.456,"body":"of start those conversations and"},{"speaker":"Daniela Justus","startTime":353.326,"endTime":356.456,"body":"make those initial connections."},{"speaker":"Daniela Justus","startTime":356.876,"endTime":361.001,"body":"And I think that because"},{"speaker":"Daniela Justus","startTime":356.876,"endTime":361.001,"body":"it's, you know, something"},{"speaker":"Daniela Justus","startTime":361.001,"endTime":362.491,"body":"that you can do yourself."},{"speaker":"Daniela Justus","startTime":362.501,"endTime":365.251,"body":"I think a lot of business"},{"speaker":"Daniela Justus","startTime":362.501,"endTime":365.251,"body":"owners may be questioned"},{"speaker":"Daniela Justus","startTime":365.261,"endTime":366.431,"body":"the validity of that."},{"speaker":"Daniela Justus","startTime":366.461,"endTime":369.071,"body":"You know, am I qualified to"},{"speaker":"Daniela Justus","startTime":366.461,"endTime":369.071,"body":"even set this up for myself?"},{"speaker":"Daniela Justus","startTime":369.071,"endTime":371.021,"body":"Am I going to be able to"},{"speaker":"Daniela Justus","startTime":369.071,"endTime":371.021,"body":"get results that are making"},{"speaker":"Daniela Justus","startTime":371.021,"endTime":374.351,"body":"it worth it to put in the"},{"speaker":"Daniela Justus","startTime":371.021,"endTime":374.351,"body":"time or effort to learn"},{"speaker":"Daniela Justus","startTime":374.351,"endTime":375.871,"body":"how to set it up properly?"},{"speaker":"Daniela Justus","startTime":376.271,"endTime":380.946,"body":"Um, but when you can kind of"},{"speaker":"Daniela Justus","startTime":376.271,"endTime":380.946,"body":"get over that, Mindset block"},{"speaker":"Daniela Justus","startTime":380.946,"endTime":384.336,"body":"and just commit to the platform"},{"speaker":"Daniela Justus","startTime":380.946,"endTime":384.336,"body":"and understand that it is"},{"speaker":"Daniela Justus","startTime":384.336,"endTime":387.186,"body":"a tool, the really, really"},{"speaker":"Daniela Justus","startTime":384.336,"endTime":387.186,"body":"powerful tool that can help you"},{"speaker":"Daniela Justus","startTime":387.186,"endTime":388.56600000000003,"body":"connect with the right people."},{"speaker":"Daniela Justus","startTime":389.076,"endTime":391.156,"body":"I think that they're, that's"},{"speaker":"Daniela Justus","startTime":389.076,"endTime":391.156,"body":"where you can really take"},{"speaker":"Daniela Justus","startTime":391.156,"endTime":394.966,"body":"your power back and really"},{"speaker":"Daniela Justus","startTime":391.156,"endTime":394.966,"body":"start to, um, leverage what's"},{"speaker":"Daniela Justus","startTime":394.966,"endTime":398.146,"body":"available to all of us, which"},{"speaker":"Daniela Justus","startTime":394.966,"endTime":398.146,"body":"is really, really powerful."},{"speaker":"Daniela Justus","startTime":398.346,"endTime":402.706,"body":"If you think about advertising,"},{"speaker":"Daniela Justus","startTime":398.346,"endTime":402.706,"body":"even 10, 15 years ago, we're"},{"speaker":"Daniela Justus","startTime":402.706,"endTime":406.346,"body":"thinking about television"},{"speaker":"Daniela Justus","startTime":402.706,"endTime":406.346,"body":"spots or print and that's"},{"speaker":"Daniela Justus","startTime":406.346,"endTime":407.81600000000003,"body":"expensive advertising."},{"speaker":"Daniela Justus","startTime":407.826,"endTime":410.076,"body":"I'm sure you've heard, you"},{"speaker":"Daniela Justus","startTime":407.826,"endTime":410.076,"body":"know, for the Super Bowl,"},{"speaker":"Daniela Justus","startTime":410.546,"endTime":413.916,"body":"30 seconds is millions and"},{"speaker":"Daniela Justus","startTime":410.546,"endTime":413.916,"body":"millions of dollars, right?"},{"speaker":"Daniela Justus","startTime":414.326,"endTime":417.806,"body":"Here, we have the opportunity"},{"speaker":"Daniela Justus","startTime":414.326,"endTime":417.806,"body":"to get in front of very"},{"speaker":"Daniela Justus","startTime":417.806,"endTime":419.606,"body":"targeted, specific people."},{"speaker":"Daniela Justus","startTime":419.616,"endTime":422.736,"body":"So the right people who are"},{"speaker":"Daniela Justus","startTime":419.616,"endTime":422.736,"body":"going to be buyers and clients"},{"speaker":"Daniela Justus","startTime":422.746,"endTime":426.526,"body":"for us for as little as just"},{"speaker":"Daniela Justus","startTime":422.746,"endTime":426.526,"body":"a few dollars every day."},{"speaker":"Daniela Justus","startTime":426.526,"endTime":428.416,"body":"It doesn't even, especially"},{"speaker":"Daniela Justus","startTime":426.526,"endTime":428.416,"body":"in the wedding space, it"},{"speaker":"Daniela Justus","startTime":428.416,"endTime":430.326,"body":"doesn't have to be a hundred"},{"speaker":"Daniela 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doesn't have to be really"},{"speaker":"Daniela Justus","startTime":445.423,"endTime":448.663,"body":"high risk in terms of how much"},{"speaker":"Daniela Justus","startTime":445.423,"endTime":448.663,"body":"money you're putting into it."},{"speaker":"Brandee Gaar","startTime":448.868,"endTime":453.678,"body":"Yeah, I, I"},{"speaker":"Brandee Gaar","startTime":448.868,"endTime":453.678,"body":"genuinely love so much the way"},{"speaker":"Brandee Gaar","startTime":453.678,"endTime":458.748,"body":"that you two present how to use"},{"speaker":"Brandee Gaar","startTime":453.678,"endTime":458.748,"body":"ads, but also why you want to"},{"speaker":"Brandee Gaar","startTime":458.748,"endTime":460.068,"body":"use ads in the wedding space."},{"speaker":"Brandee Gaar","startTime":460.438,"endTime":462.57800000000003,"body":"And I want to get into those"},{"speaker":"Brandee Gaar","startTime":460.438,"endTime":462.57800000000003,"body":"because it's so important."},{"speaker":"Brandee Gaar","startTime":462.898,"endTime":465.528,"body":"It honestly, to me,"},{"speaker":"Brandee Gaar","startTime":462.898,"endTime":465.528,"body":"it felt so genuine."},{"speaker":"Brandee Gaar","startTime":465.528,"endTime":467.948,"body":"It was like, yeah, this"},{"speaker":"Brandee Gaar","startTime":465.528,"endTime":467.948,"body":"makes so much sense."},{"speaker":"Brandee Gaar","startTime":468.348,"endTime":472.32800000000003,"body":"But before we get into all of"},{"speaker":"Brandee Gaar","startTime":468.348,"endTime":472.32800000000003,"body":"that, I want everybody here"},{"speaker":"Brandee Gaar","startTime":472.32800000000003,"endTime":474.678,"body":"that's listening, I want all"},{"speaker":"Brandee Gaar","startTime":472.32800000000003,"endTime":474.678,"body":"of our CEOs that are listening"},{"speaker":"Brandee Gaar","startTime":474.678,"endTime":477.858,"body":"right now to learn a little bit"},{"speaker":"Brandee Gaar","startTime":474.678,"endTime":477.858,"body":"more about what got you guys"},{"speaker":"Brandee Gaar","startTime":477.858,"endTime":479.708,"body":"into the wedding space because"},{"speaker":"Brandee Gaar","startTime":477.858,"endTime":479.708,"body":"one of the things I think is"},{"speaker":"Brandee Gaar","startTime":479.718,"endTime":483.023,"body":"unique to you as well is that"},{"speaker":"Brandee Gaar","startTime":479.718,"endTime":483.023,"body":"you really only work in the"},{"speaker":"Brandee Gaar","startTime":483.023,"endTime":484.523,"body":"wedding space, which is great."},{"speaker":"Brandee Gaar","startTime":484.853,"endTime":487.993,"body":"Um, but also to let everybody"},{"speaker":"Brandee Gaar","startTime":484.853,"endTime":487.993,"body":"know that you guys are"},{"speaker":"Brandee Gaar","startTime":488.003,"endTime":490.553,"body":"coming to the summit this"},{"speaker":"Brandee Gaar","startTime":488.003,"endTime":490.553,"body":"year to the wedding pro CEO"},{"speaker":"Brandee Gaar","startTime":490.593,"endTime":493.14300000000003,"body":"summit, brand new speakers"},{"speaker":"Brandee Gaar","startTime":490.593,"endTime":493.14300000000003,"body":"to the summit this year."},{"speaker":"Brandee Gaar","startTime":493.163,"endTime":496.623,"body":"And you're doing a whole"},{"speaker":"Brandee Gaar","startTime":493.163,"endTime":496.623,"body":"workshop on how to run"},{"speaker":"Brandee Gaar","startTime":496.873,"endTime":498.243,"body":"Google and meta ads, right?"},{"speaker":"Brandee Gaar","startTime":498.243,"endTime":500.373,"body":"I cannot wait to have"},{"speaker":"Brandee Gaar","startTime":498.243,"endTime":500.373,"body":"you guys at the summit."},{"speaker":"Brandee Gaar","startTime":500.373,"endTime":504.023,"body":"Yes."},{"speaker":"Whitney Hodges","startTime":504.183,"endTime":504.673,"body":"the summit."},{"speaker":"Whitney Hodges","startTime":504.933,"endTime":506.993,"body":"Um, I am based in Austin."},{"speaker":"Whitney Hodges","startTime":507.26800000000003,"endTime":512.2180000000001,"body":"So I'm so excited to welcome you"},{"speaker":"Whitney Hodges","startTime":507.26800000000003,"endTime":512.2180000000001,"body":"and everybody else to my city."},{"speaker":"Whitney Hodges","startTime":512.598,"endTime":516.358,"body":"Um, my background actually"},{"speaker":"Whitney Hodges","startTime":512.598,"endTime":516.358,"body":"is in the wedding and events"},{"speaker":"Whitney Hodges","startTime":516.428,"endTime":518.4680000000001,"body":"industry here in Austin, Texas."},{"speaker":"Whitney Hodges","startTime":518.4780000000001,"endTime":523.188,"body":"So I've worked at a variety"},{"speaker":"Whitney Hodges","startTime":518.4780000000001,"endTime":523.188,"body":"of a different wedding venues."},{"speaker":"Whitney Hodges","startTime":523.238,"endTime":527.538,"body":"Um, but then ultimately the"},{"speaker":"Whitney Hodges","startTime":523.238,"endTime":527.538,"body":"majority of my career was in"},{"speaker":"Whitney Hodges","startTime":527.788,"endTime":533.178,"body":"the hotel and resort space as"},{"speaker":"Whitney Hodges","startTime":527.788,"endTime":533.178,"body":"a senior catering sales manager"},{"speaker":"Whitney Hodges","startTime":533.188,"endTime":535.798,"body":"and then a director of catering."},{"speaker":"Whitney Hodges","startTime":536.038,"endTime":541.918,"body":"I did that for 12 years up until"},{"speaker":"Whitney Hodges","startTime":536.038,"endTime":541.918,"body":"COVID hit and then everything"},{"speaker":"Whitney Hodges","startTime":541.918,"endTime":543.308,"body":"was put on pause, right?"},{"speaker":"Brandee Gaar","startTime":544.2629999999999,"endTime":544.573,"body":"Yes."},{"speaker":"Whitney Hodges","startTime":544.588,"endTime":546.418,"body":"So it was"},{"speaker":"Whitney Hodges","startTime":544.588,"endTime":546.418,"body":"really an opportunity for"},{"speaker":"Whitney Hodges","startTime":546.418,"endTime":550.988,"body":"me to take a step back and"},{"speaker":"Whitney Hodges","startTime":546.418,"endTime":550.988,"body":"say, okay, this path that I"},{"speaker":"Whitney Hodges","startTime":550.998,"endTime":554.608,"body":"have been on, is this really"},{"speaker":"Whitney Hodges","startTime":550.998,"endTime":554.608,"body":"the path that I want to?"},{"speaker":"Whitney Hodges","startTime":555.148,"endTime":556.1379999999999,"body":"Continue down."},{"speaker":"Whitney Hodges","startTime":556.928,"endTime":559.198,"body":"I had a young daughter"},{"speaker":"Whitney Hodges","startTime":556.928,"endTime":559.198,"body":"at home at the time."},{"speaker":"Whitney Hodges","startTime":559.198,"endTime":563.088,"body":"So COVID was my opportunity"},{"speaker":"Whitney Hodges","startTime":559.198,"endTime":563.088,"body":"to kind of get to experience"},{"speaker":"Whitney Hodges","startTime":563.108,"endTime":566.078,"body":"being a stay at home mom and"},{"speaker":"Whitney Hodges","startTime":563.108,"endTime":566.078,"body":"realize some of the things"},{"speaker":"Whitney Hodges","startTime":566.078,"endTime":568.028,"body":"that I had been missing out on."},{"speaker":"Whitney Hodges","startTime":568.048,"endTime":572.828,"body":"So it was a really huge"},{"speaker":"Whitney Hodges","startTime":568.048,"endTime":572.828,"body":"opportunity for some personal"},{"speaker":"Whitney Hodges","startTime":572.828,"endTime":574.658,"body":"growth and reflection for me."},{"speaker":"Whitney Hodges","startTime":575.2280000000001,"endTime":577.558,"body":"And that's when I decided"},{"speaker":"Whitney Hodges","startTime":575.2280000000001,"endTime":577.558,"body":"I don't want to go back."},{"speaker":"Whitney Hodges","startTime":578.338,"endTime":580.018,"body":"And I want to start"},{"speaker":"Whitney Hodges","startTime":578.338,"endTime":580.018,"body":"my own business."},{"speaker":"Whitney Hodges","startTime":580.728,"endTime":582.478,"body":"I want to be an"},{"speaker":"Whitney Hodges","startTime":580.728,"endTime":582.478,"body":"online business owner."},{"speaker":"Whitney Hodges","startTime":583.093,"endTime":586.2330000000001,"body":"But what am I going to do"},{"speaker":"Whitney Hodges","startTime":583.093,"endTime":586.2330000000001,"body":"as an online business owner?"},{"speaker":"Whitney Hodges","startTime":635.303,"endTime":637.443,"body":"And that's where I really"},{"speaker":"Whitney Hodges","startTime":635.303,"endTime":637.443,"body":"got into the world of digital"},{"speaker":"Whitney Hodges","startTime":637.553,"endTime":643.743,"body":"marketing and uncovered the"},{"speaker":"Whitney Hodges","startTime":637.553,"endTime":643.743,"body":"need for Facebook ad managers"},{"speaker":"Whitney Hodges","startTime":644.383,"endTime":647.6030000000001,"body":"and started learning the"},{"speaker":"Whitney Hodges","startTime":644.383,"endTime":647.6030000000001,"body":"platform and dove right in."},{"speaker":"Whitney Hodges","startTime":647.918,"endTime":649.958,"body":"And that's what brought"},{"speaker":"Whitney Hodges","startTime":647.918,"endTime":649.958,"body":"me and Daniela together."},{"speaker":"Whitney Hodges","startTime":650.3580000000001,"endTime":653.838,"body":"Uh, we met as we were both"},{"speaker":"Whitney Hodges","startTime":650.3580000000001,"endTime":653.838,"body":"starting our own digital"},{"speaker":"Whitney Hodges","startTime":653.838,"endTime":657.688,"body":"marketing Facebook ads"},{"speaker":"Whitney Hodges","startTime":653.838,"endTime":657.688,"body":"management agencies, and we've"},{"speaker":"Whitney Hodges","startTime":657.688,"endTime":660.168,"body":"been partnering together and"},{"speaker":"Whitney Hodges","startTime":657.688,"endTime":660.168,"body":"working together ever since."},{"speaker":"Brandee Gaar","startTime":661.178,"endTime":661.818,"body":"I love that."},{"speaker":"Brandee Gaar","startTime":661.868,"endTime":665.828,"body":"Okay, and so, Daniela, tell us"},{"speaker":"Brandee Gaar","startTime":661.868,"endTime":665.828,"body":"a little bit about you as well."},{"speaker":"Daniela Justus","startTime":666.448,"endTime":666.968,"body":"Thank you."},{"speaker":"Daniela Justus","startTime":666.9780000000001,"endTime":668.398,"body":"My story is a little"},{"speaker":"Daniela Justus","startTime":666.9780000000001,"endTime":668.398,"body":"bit different."},{"speaker":"Daniela Justus","startTime":668.408,"endTime":670.9780000000001,"body":"So I am newer to the"},{"speaker":"Daniela Justus","startTime":668.408,"endTime":670.9780000000001,"body":"wedding industry."},{"speaker":"Daniela Justus","startTime":670.9780000000001,"endTime":672.788,"body":"I would say that, you"},{"speaker":"Daniela Justus","startTime":670.9780000000001,"endTime":672.788,"body":"know, I started working"},{"speaker":"Daniela Justus","startTime":672.788,"endTime":676.018,"body":"with clients in this space"},{"speaker":"Daniela Justus","startTime":672.788,"endTime":676.018,"body":"three or four years ago."},{"speaker":"Daniela Justus","startTime":676.068,"endTime":679.763,"body":"So not brand, brand"},{"speaker":"Daniela Justus","startTime":676.068,"endTime":679.763,"body":"new, but Relatively new."},{"speaker":"Daniela Justus","startTime":680.083,"endTime":682.793,"body":"Um, but before this, I was"},{"speaker":"Daniela Justus","startTime":680.083,"endTime":682.793,"body":"really focusing on the coaching"},{"speaker":"Daniela Justus","startTime":682.793,"endTime":687.093,"body":"industry, which as you know,"},{"speaker":"Daniela Justus","startTime":682.793,"endTime":687.093,"body":"are much more complex funnels, a"},{"speaker":"Daniela Justus","startTime":687.093,"endTime":690.673,"body":"lot more relationship building,"},{"speaker":"Daniela Justus","startTime":687.093,"endTime":690.673,"body":"talk about longer sales cycles."},{"speaker":"Daniela Justus","startTime":690.683,"endTime":692.333,"body":"I mean, it was a"},{"speaker":"Daniela Justus","startTime":690.683,"endTime":692.333,"body":"really different game."},{"speaker":"Daniela Justus","startTime":693.113,"endTime":695.4830000000001,"body":"And so coming from that"},{"speaker":"Daniela Justus","startTime":693.113,"endTime":695.4830000000001,"body":"background and being able to"},{"speaker":"Daniela Justus","startTime":695.4830000000001,"endTime":699.893,"body":"apply all of that complexity"},{"speaker":"Daniela Justus","startTime":695.4830000000001,"endTime":699.893,"body":"to how can we simplify this?"},{"speaker":"Daniela Justus","startTime":699.893,"endTime":701.173,"body":"How can we make this"},{"speaker":"Daniela Justus","startTime":699.893,"endTime":701.173,"body":"more accessible?"},{"speaker":"Daniela Justus","startTime":701.183,"endTime":704.243,"body":"How can we make this"},{"speaker":"Daniela Justus","startTime":701.183,"endTime":704.243,"body":"work for local lead gen"},{"speaker":"Daniela Justus","startTime":704.243,"endTime":707.653,"body":"businesses, for people"},{"speaker":"Daniela Justus","startTime":704.243,"endTime":707.653,"body":"who are serving not these."},{"speaker":"Daniela Justus","startTime":708.163,"endTime":711.7230000000001,"body":"scalable offers that are,"},{"speaker":"Daniela Justus","startTime":708.163,"endTime":711.7230000000001,"body":"you know, global, but really,"},{"speaker":"Daniela Justus","startTime":711.803,"endTime":714.373,"body":"they're, they're local"},{"speaker":"Daniela Justus","startTime":711.803,"endTime":714.373,"body":"communities and connecting"},{"speaker":"Daniela Justus","startTime":714.373,"endTime":717.4730000000001,"body":"with the right people and"},{"speaker":"Daniela Justus","startTime":714.373,"endTime":717.4730000000001,"body":"making sure that, that the"},{"speaker":"Daniela Justus","startTime":717.4730000000001,"endTime":718.863,"body":"strategy really makes sense."},{"speaker":"Daniela Justus","startTime":719.593,"endTime":721.553,"body":"That's where that started."},{"speaker":"Daniela Justus","startTime":721.553,"endTime":725.283,"body":"But to go a little bit further"},{"speaker":"Daniela Justus","startTime":721.553,"endTime":725.283,"body":"back in my story, I have a"},{"speaker":"Daniela Justus","startTime":725.283,"endTime":728.4830000000001,"body":"background in fine arts, and"},{"speaker":"Daniela Justus","startTime":725.283,"endTime":728.4830000000001,"body":"then I had a career working"},{"speaker":"Daniela Justus","startTime":728.493,"endTime":733.433,"body":"at a Transactional real"},{"speaker":"Daniela Justus","startTime":728.493,"endTime":733.433,"body":"estate law firm for six years."},{"speaker":"Daniela Justus","startTime":733.613,"endTime":737.153,"body":"So that's really out of left"},{"speaker":"Daniela Justus","startTime":733.613,"endTime":737.153,"body":"field seemingly, but it gave"},{"speaker":"Daniela Justus","startTime":737.153,"endTime":741.563,"body":"me a ton of experience in"},{"speaker":"Daniela Justus","startTime":737.153,"endTime":741.563,"body":"operations, business management."},{"speaker":"Daniela Justus","startTime":741.653,"endTime":745.493,"body":"I was basically running the firm"},{"speaker":"Daniela Justus","startTime":741.653,"endTime":745.493,"body":"without being an attorney and"},{"speaker":"Daniela Justus","startTime":745.493,"endTime":749.493,"body":"from there, that's when I really"},{"speaker":"Daniela Justus","startTime":745.493,"endTime":749.493,"body":"started to experience a lot of"},{"speaker":"Daniela Justus","startTime":750.258,"endTime":753.7280000000001,"body":"I had a lot of burnout, but I"},{"speaker":"Daniela Justus","startTime":750.258,"endTime":753.7280000000001,"body":"had also hit a ceiling with what"},{"speaker":"Daniela Justus","startTime":753.7280000000001,"endTime":756.828,"body":"I could do and with my ability"},{"speaker":"Daniela Justus","startTime":753.7280000000001,"endTime":756.828,"body":"to grow in that position."},{"speaker":"Daniela Justus","startTime":757.278,"endTime":761.388,"body":"So that's when I started really"},{"speaker":"Daniela Justus","startTime":757.278,"endTime":761.388,"body":"exploring these other ways of"},{"speaker":"Daniela Justus","startTime":761.6080000000001,"endTime":767.543,"body":"creating income for myself in"},{"speaker":"Daniela Justus","startTime":761.6080000000001,"endTime":767.543,"body":"ways that felt not only Less"},{"speaker":"Daniela Justus","startTime":767.543,"endTime":770.513,"body":"pressure and less stress, but"},{"speaker":"Daniela Justus","startTime":767.543,"endTime":770.513,"body":"where I was able to do it on"},{"speaker":"Daniela Justus","startTime":770.513,"endTime":773.653,"body":"my own terms and, and actually"},{"speaker":"Daniela Justus","startTime":770.513,"endTime":773.653,"body":"serve the people who I wanted"},{"speaker":"Daniela Justus","startTime":773.663,"endTime":776.953,"body":"to be helping and not just"},{"speaker":"Daniela Justus","startTime":773.663,"endTime":776.953,"body":"the ones who kind of came in"},{"speaker":"Daniela Justus","startTime":776.953,"endTime":779.693,"body":"through the door for this other"},{"speaker":"Daniela Justus","startTime":776.953,"endTime":779.693,"body":"business that I was a part of."},{"speaker":"Daniela Justus","startTime":780.043,"endTime":784.243,"body":"So that, that, uh, I think"},{"speaker":"Daniela Justus","startTime":780.043,"endTime":784.243,"body":"a lot of entrepreneurs these"},{"speaker":"Daniela Justus","startTime":784.243,"endTime":786.123,"body":"days, the story's not linear."},{"speaker":"Daniela Justus","startTime":786.4830000000001,"endTime":788.823,"body":"Um, there were a lot of"},{"speaker":"Daniela Justus","startTime":786.4830000000001,"endTime":788.823,"body":"twists and turns and one"},{"speaker":"Daniela Justus","startTime":788.823,"endTime":791.293,"body":"of my first businesses was"},{"speaker":"Daniela Justus","startTime":788.823,"endTime":791.293,"body":"a bookkeeping business."},{"speaker":"Daniela Justus","startTime":791.593,"endTime":795.453,"body":"Um, and then I've, Sort of"},{"speaker":"Daniela Justus","startTime":791.593,"endTime":795.453,"body":"naturally from there, a lot of"},{"speaker":"Daniela Justus","startTime":795.453,"endTime":799.593,"body":"my book, bookkeeping clients"},{"speaker":"Daniela Justus","startTime":795.453,"endTime":799.593,"body":"started asking for help with"},{"speaker":"Daniela Justus","startTime":799.623,"endTime":802.933,"body":"their websites, help with"},{"speaker":"Daniela Justus","startTime":799.623,"endTime":802.933,"body":"their Google placements."},{"speaker":"Daniela Justus","startTime":802.9830000000001,"endTime":807.4730000000001,"body":"And it was really easy for"},{"speaker":"Daniela Justus","startTime":802.9830000000001,"endTime":807.4730000000001,"body":"me to figure that stuff out."},{"speaker":"Daniela Justus","startTime":807.783,"endTime":811.2330000000001,"body":"And so all of this to say is,"},{"speaker":"Daniela Justus","startTime":807.783,"endTime":811.2330000000001,"body":"you know, with advertising, I"},{"speaker":"Daniela Justus","startTime":811.253,"endTime":815.163,"body":"found this beautiful marriage"},{"speaker":"Daniela Justus","startTime":811.253,"endTime":815.163,"body":"of the creative problem"},{"speaker":"Daniela Justus","startTime":815.163,"endTime":819.263,"body":"solving, the visual design,"},{"speaker":"Daniela Justus","startTime":815.163,"endTime":819.263,"body":"the storytelling elements from,"},{"speaker":"Daniela Justus","startTime":819.433,"endTime":822.243,"body":"you know, the passion that I"},{"speaker":"Daniela Justus","startTime":819.433,"endTime":822.243,"body":"have in that, in that area."},{"speaker":"Daniela Justus","startTime":822.903,"endTime":827.653,"body":"But bridging that with the, the"},{"speaker":"Daniela Justus","startTime":822.903,"endTime":827.653,"body":"data, the numbers, the money,"},{"speaker":"Daniela Justus","startTime":827.693,"endTime":833.073,"body":"the story that these data points"},{"speaker":"Daniela Justus","startTime":827.693,"endTime":833.073,"body":"is telling us is so powerful."},{"speaker":"Daniela Justus","startTime":833.253,"endTime":836.043,"body":"And then how can we leverage"},{"speaker":"Daniela Justus","startTime":833.253,"endTime":836.043,"body":"that and utilize both of those"},{"speaker":"Daniela Justus","startTime":836.043,"endTime":839.553,"body":"things to help our clients"},{"speaker":"Daniela Justus","startTime":836.043,"endTime":839.553,"body":"really reach their goals and"},{"speaker":"Daniela Justus","startTime":839.563,"endTime":842.503,"body":"see that big picture and how"},{"speaker":"Daniela Justus","startTime":839.563,"endTime":842.503,"body":"everything works together."},{"speaker":"Daniela Justus","startTime":842.903,"endTime":847.0260000000001,"body":"Once I met Whitney, we really"},{"speaker":"Daniela Justus","startTime":842.903,"endTime":847.0260000000001,"body":"hit it off and I think we"},{"speaker":"Daniela Justus","startTime":847.0260000000001,"endTime":851.576,"body":"have very complementary skill"},{"speaker":"Daniela Justus","startTime":847.0260000000001,"endTime":851.576,"body":"sets and perspectives on"},{"speaker":"Daniela Justus","startTime":851.606,"endTime":855.5360000000001,"body":"life, on business, and working"},{"speaker":"Daniela Justus","startTime":851.606,"endTime":855.5360000000001,"body":"together has been just a treat."},{"speaker":"Daniela Justus","startTime":855.5360000000001,"endTime":858.3530000000001,"body":"I definitely believe that"},{"speaker":"Daniela Justus","startTime":855.5360000000001,"endTime":858.3530000000001,"body":"all ships rise with the tide,"},{"speaker":"Daniela Justus","startTime":858.3530000000001,"endTime":861.553,"body":"and so we've really embodied"},{"speaker":"Daniela Justus","startTime":858.3530000000001,"endTime":861.553,"body":"that with this business in"},{"speaker":"Daniela Justus","startTime":861.553,"endTime":864.903,"body":"terms of our mission being"},{"speaker":"Daniela Justus","startTime":861.553,"endTime":864.903,"body":"to make advertising just more"},{"speaker":"Daniela Justus","startTime":864.903,"endTime":868.743,"body":"accessible to the wedding"},{"speaker":"Daniela Justus","startTime":864.903,"endTime":868.743,"body":"industry and to people who"},{"speaker":"Daniela Justus","startTime":868.743,"endTime":871.403,"body":"are so passionate about what"},{"speaker":"Daniela Justus","startTime":868.743,"endTime":871.403,"body":"it is that they do and how"},{"speaker":"Daniela Justus","startTime":871.403,"endTime":872.543,"body":"they serve their couples."},{"speaker":"Brandee Gaar","startTime":872.607,"endTime":873.167,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":873.237,"endTime":874.847,"body":"Oh my gosh, this is so good."},{"speaker":"Brandee Gaar","startTime":874.847,"endTime":879.357,"body":"I'm, I'm really excited"},{"speaker":"Brandee Gaar","startTime":874.847,"endTime":879.357,"body":"to dig into exactly how"},{"speaker":"Brandee Gaar","startTime":879.3870000000001,"endTime":882.047,"body":"you guys are, bringing ads"},{"speaker":"Brandee Gaar","startTime":879.3870000000001,"endTime":882.047,"body":"to the wedding industry."},{"speaker":"Brandee Gaar","startTime":882.067,"endTime":884.7570000000001,"body":"And so, you guys, if you"},{"speaker":"Brandee Gaar","startTime":882.067,"endTime":884.7570000000001,"body":"haven't already grabbed your"},{"speaker":"Brandee Gaar","startTime":884.7570000000001,"endTime":887.247,"body":"ticket to the summit, make sure"},{"speaker":"Brandee Gaar","startTime":884.7570000000001,"endTime":887.247,"body":"you head over to BrandeeGaar."},{"speaker":"Brandee Gaar","startTime":887.277,"endTime":891.527,"body":"com slash summit, because our"},{"speaker":"Brandee Gaar","startTime":887.277,"endTime":891.527,"body":"speaker lineup is ridiculous."},{"speaker":"Brandee Gaar","startTime":891.607,"endTime":893.947,"body":"I'm so excited about all"},{"speaker":"Brandee Gaar","startTime":891.607,"endTime":893.947,"body":"the new speakers this year,"},{"speaker":"Brandee Gaar","startTime":893.967,"endTime":895.947,"body":"especially Whitney and Daniela."},{"speaker":"Brandee Gaar","startTime":896.267,"endTime":898.577,"body":"We're just giving you a"},{"speaker":"Brandee 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I"},{"speaker":"Brandee Gaar","startTime":912.347,"endTime":917.177,"body":"talk about How necessary it is"},{"speaker":"Brandee Gaar","startTime":912.347,"endTime":917.177,"body":"to be on social media, to have"},{"speaker":"Brandee Gaar","startTime":917.177,"endTime":920.307,"body":"a really strong social media"},{"speaker":"Brandee Gaar","startTime":917.177,"endTime":920.307,"body":"presence as a wedding pro."},{"speaker":"Brandee Gaar","startTime":920.707,"endTime":923.6270000000001,"body":"It's really not anymore"},{"speaker":"Brandee Gaar","startTime":920.707,"endTime":923.6270000000001,"body":"something that's like, if I"},{"speaker":"Brandee Gaar","startTime":923.6370000000001,"endTime":926.017,"body":"have time, I'll jump on, right?"},{"speaker":"Brandee Gaar","startTime":926.017,"endTime":928.707,"body":"And I've been in the business"},{"speaker":"Brandee Gaar","startTime":926.017,"endTime":928.707,"body":"for a long time, so I know"},{"speaker":"Brandee 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and"},{"speaker":"Whitney Hodges","startTime":960.447,"endTime":963.6270000000001,"body":"something that, at least in"},{"speaker":"Whitney Hodges","startTime":960.447,"endTime":963.6270000000001,"body":"terms of the clients that"},{"speaker":"Whitney Hodges","startTime":963.6270000000001,"endTime":966.1370000000001,"body":"we've talked to so far, that"},{"speaker":"Whitney Hodges","startTime":963.6270000000001,"endTime":966.1370000000001,"body":"they don't, they weren't"},{"speaker":"Whitney Hodges","startTime":966.1370000000001,"endTime":968.407,"body":"even aware that this was"},{"speaker":"Whitney Hodges","startTime":966.1370000000001,"endTime":968.407,"body":"an option for them, right?"},{"speaker":"Whitney Hodges","startTime":968.417,"endTime":969.807,"body":"They haven't been"},{"speaker":"Whitney Hodges","startTime":968.417,"endTime":969.807,"body":"thinking about."},{"speaker":"Whitney Hodges","startTime":970.157,"endTime":974.077,"body":"Ads in this sort of context,"},{"speaker":"Whitney Hodges","startTime":970.157,"endTime":974.077,"body":"a lot of times we're thinking"},{"speaker":"Whitney Hodges","startTime":974.087,"endTime":977.557,"body":"about ads strictly from a"},{"speaker":"Whitney Hodges","startTime":974.087,"endTime":977.557,"body":"lead generation perspective,"},{"speaker":"Whitney Hodges","startTime":977.947,"endTime":981.497,"body":"but they can do so much more"},{"speaker":"Whitney Hodges","startTime":977.947,"endTime":981.497,"body":"for you than that, and it"},{"speaker":"Whitney Hodges","startTime":981.497,"endTime":982.717,"body":"doesn't have to be expensive."},{"speaker":"Whitney Hodges","startTime":982.777,"endTime":986.747,"body":"It can really be just"},{"speaker":"Whitney Hodges","startTime":982.777,"endTime":986.747,"body":"a few dollars, a day."},{"speaker":"Whitney Hodges","startTime":987.1320000000001,"endTime":989.572,"body":"So think about it"},{"speaker":"Whitney 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about"},{"speaker":"Daniela Justus","startTime":1248.852,"endTime":1252.452,"body":"advertising is that it's all"},{"speaker":"Daniela Justus","startTime":1252.452,"endTime":1255.832,"body":"or nothing and that there's"},{"speaker":"Daniela Justus","startTime":1252.452,"endTime":1255.832,"body":"only one way to do it."},{"speaker":"Daniela Justus","startTime":1256.222,"endTime":1257.8619999999999,"body":"And that's just not the case."},{"speaker":"Daniela Justus","startTime":1257.872,"endTime":1260.472,"body":"so within each platform,"},{"speaker":"Daniela Justus","startTime":1257.872,"endTime":1260.472,"body":"there are lots of different"},{"speaker":"Daniela Justus","startTime":1260.472,"endTime":1262.7320000000002,"body":"times, types of campaigns,"},{"speaker":"Daniela Justus","startTime":1260.472,"endTime":1262.7320000000002,"body":"lots of different types of"},{"speaker":"Daniela Justus","startTime":1262.7320000000002,"endTime":1265.0620000000001,"body":"objectives that you can set"},{"speaker":"Daniela Justus","startTime":1262.7320000000002,"endTime":1265.0620000000001,"body":"up within those campaigns."},{"speaker":"Daniela Justus","startTime":1265.0620000000001,"endTime":1268.742,"body":"And that's where you get to"},{"speaker":"Daniela Justus","startTime":1265.0620000000001,"endTime":1268.742,"body":"really be strategic and make"},{"speaker":"Daniela Justus","startTime":1268.742,"endTime":1271.122,"body":"your dollars go further,"},{"speaker":"Daniela Justus","startTime":1268.742,"endTime":1271.122,"body":"but also make the effort"},{"speaker":"Daniela Justus","startTime":1271.122,"endTime":1274.1319999999998,"body":"into putting your content or"},{"speaker":"Daniela Justus","startTime":1271.122,"endTime":1274.1319999999998,"body":"creating content go further."},{"speaker":"Daniela Justus","startTime":1274.7120000000002,"endTime":1278.5620000000001,"body":"We have found that, you know,"},{"speaker":"Daniela Justus","startTime":1274.7120000000002,"endTime":1278.5620000000001,"body":"Google has its strengths"},{"speaker":"Daniela Justus","startTime":1278.5620000000001,"endTime":1283.032,"body":"and its applications, just"},{"speaker":"Daniela Justus","startTime":1278.5620000000001,"endTime":1283.032,"body":"like Meta also has its"},{"speaker":"Daniela Justus","startTime":1283.0420000000001,"endTime":1284.3619999999999,"body":"strengths and applications."},{"speaker":"Daniela Justus","startTime":1284.3619999999999,"endTime":1287.432,"body":"And when it comes to retargeting"},{"speaker":"Daniela Justus","startTime":1284.3619999999999,"endTime":1287.432,"body":"and staying top of mind,"},{"speaker":"Daniela Justus","startTime":1287.7320000000002,"endTime":1290.952,"body":"Meta is a really powerful"},{"speaker":"Daniela Justus","startTime":1287.7320000000002,"endTime":1290.952,"body":"platform to really connect"},{"speaker":"Daniela Justus","startTime":1291.0020000000002,"endTime":1294.032,"body":"and build relationships with"},{"speaker":"Daniela Justus","startTime":1291.0020000000002,"endTime":1294.032,"body":"the people who are in your"},{"speaker":"Daniela Justus","startTime":1294.072,"endTime":1295.2520000000002,"body":"community, like in your circle."},{"speaker":"Brandee Gaar","startTime":1295.572,"endTime":1295.852,"body":"Yep."},{"speaker":"Brandee Gaar","startTime":1296.1519999999998,"endTime":1300.1719999999998,"body":"And when you're saying meta,"},{"speaker":"Brandee Gaar","startTime":1296.1519999999998,"endTime":1300.1719999999998,"body":"just so everybody knows, that"},{"speaker":"Brandee Gaar","startTime":1300.2120000000002,"endTime":1301.992,"body":"would be Facebook and Instagram."},{"speaker":"Brandee Gaar","startTime":1302.0420000000001,"endTime":1302.2720000000002,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1302.2720000000002,"endTime":1302.5919999999999,"body":"It's not just"},{"speaker":"Daniela Justus","startTime":1302.932,"endTime":1303.582,"body":"Correct."},{"speaker":"Daniela Justus","startTime":1303.682,"endTime":1304.1319999999998,"body":"Yes."},{"speaker":"Daniela Justus","startTime":1304.1319999999998,"endTime":1307.472,"body":"So Meta is the parent company,"},{"speaker":"Daniela Justus","startTime":1304.1319999999998,"endTime":1307.472,"body":"kind of like the umbrella parent"},{"speaker":"Daniela Justus","startTime":1307.472,"endTime":1312.3419999999999,"body":"company that owns Facebook,"},{"speaker":"Daniela Justus","startTime":1307.472,"endTime":1312.3419999999999,"body":"Instagram, uh, Messenger."},{"speaker":"Daniela Justus","startTime":1312.5620000000001,"endTime":1314.8419999999999,"body":"So there are different apps"},{"speaker":"Daniela Justus","startTime":1312.5620000000001,"endTime":1314.8419999999999,"body":"that are sort of housed"},{"speaker":"Daniela Justus","startTime":1314.8819999999998,"endTime":1316.222,"body":"under the Meta platform."},{"speaker":"Daniela Justus","startTime":1316.222,"endTime":1319.532,"body":"We actually have a lot of"},{"speaker":"Daniela Justus","startTime":1316.222,"endTime":1319.532,"body":"clients who feel like Well,"},{"speaker":"Daniela Justus","startTime":1319.532,"endTime":1322.1719999999998,"body":"we only want to run ads on"},{"speaker":"Daniela Justus","startTime":1319.532,"endTime":1322.1719999999998,"body":"Instagram because that's where"},{"speaker":"Daniela Justus","startTime":1322.6719999999998,"endTime":1325.742,"body":"our couples are spending time"},{"speaker":"Daniela Justus","startTime":1322.6719999999998,"endTime":1325.742,"body":"or that's where people hang out."},{"speaker":"Daniela Justus","startTime":1326.072,"endTime":1329.5870000000002,"body":"And what's really interesting"},{"speaker":"Daniela Justus","startTime":1326.072,"endTime":1329.5870000000002,"body":"is, you know, We see the"},{"speaker":"Daniela Justus","startTime":1329.5870000000002,"endTime":1331.557,"body":"data, and that's not true."},{"speaker":"Daniela Justus","startTime":1332.1070000000002,"endTime":1334.7169999999999,"body":"There are a lot of people who"},{"speaker":"Daniela Justus","startTime":1332.1070000000002,"endTime":1334.7169999999999,"body":"are still using Facebook as"},{"speaker":"Daniela Justus","startTime":1334.7169999999999,"endTime":1338.077,"body":"their primary platform, and when"},{"speaker":"Daniela Justus","startTime":1334.7169999999999,"endTime":1338.077,"body":"we're thinking about the buyers"},{"speaker":"Daniela Justus","startTime":1338.0870000000002,"endTime":1342.8970000000002,"body":"for these services, sometimes"},{"speaker":"Daniela Justus","startTime":1338.0870000000002,"endTime":1342.8970000000002,"body":"the people who find the best, or"},{"speaker":"Daniela Justus","startTime":1342.907,"endTime":1346.5420000000001,"body":"the right fit for them Service"},{"speaker":"Daniela Justus","startTime":1342.907,"endTime":1346.5420000000001,"body":"provider, it's not the couple."},{"speaker":"Daniela Justus","startTime":1346.5420000000001,"endTime":1348.432,"body":"It might be the"},{"speaker":"Daniela Justus","startTime":1346.5420000000001,"endTime":1348.432,"body":"mother of the bride."},{"speaker":"Daniela Justus","startTime":1348.432,"endTime":1351.2320000000002,"body":"It might be another family"},{"speaker":"Daniela Justus","startTime":1348.432,"endTime":1351.2320000000002,"body":"member who is, you know,"},{"speaker":"Daniela Justus","startTime":1351.2320000000002,"endTime":1354.142,"body":"just as invested in the event"},{"speaker":"Daniela Justus","startTime":1351.2320000000002,"endTime":1354.142,"body":"as the couple themselves."},{"speaker":"Daniela Justus","startTime":1354.412,"endTime":1357.372,"body":"And so having those, the"},{"speaker":"Daniela Justus","startTime":1354.412,"endTime":1357.372,"body":"ability to set up a campaign,"},{"speaker":"Daniela Justus","startTime":1357.432,"endTime":1360.032,"body":"but have the placements"},{"speaker":"Daniela Justus","startTime":1357.432,"endTime":1360.032,"body":"run on both platforms is"},{"speaker":"Daniela Justus","startTime":1360.032,"endTime":1361.722,"body":"actually to your benefit."},{"speaker":"Brandee Gaar","startTime":1362.2120000000002,"endTime":1362.5620000000001,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1362.5620000000001,"endTime":1366.5220000000002,"body":"And the, in Instagram, it can"},{"speaker":"Brandee Gaar","startTime":1362.5620000000001,"endTime":1366.5220000000002,"body":"also run in stories, right?"},{"speaker":"Brandee Gaar","startTime":1366.582,"endTime":1367.2720000000002,"body":"Ads can run in"},{"speaker":"Daniela Justus","startTime":1367.602,"endTime":1368.162,"body":"Yes."},{"speaker":"Daniela Justus","startTime":1368.6719999999998,"endTime":1369.162,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":1369.2969999999998,"endTime":1371.3370000000002,"body":"because then it"},{"speaker":"Brandee Gaar","startTime":1369.2969999999998,"endTime":1371.3370000000002,"body":"also makes it look like you're"},{"speaker":"Brandee Gaar","startTime":1371.727,"endTime":1376.947,"body":"staying daily posting on stories"},{"speaker":"Brandee Gaar","startTime":1371.727,"endTime":1376.947,"body":"because your ads are running."},{"speaker":"Daniela Justus","startTime":1377.7320000000002,"endTime":1379.032,"body":"It's"},{"speaker":"Daniela Justus","startTime":1377.7320000000002,"endTime":1379.032,"body":"interesting, actually, like"},{"speaker":"Daniela Justus","startTime":1379.032,"endTime":1381.9820000000002,"body":"the different placements"},{"speaker":"Daniela Justus","startTime":1379.032,"endTime":1381.9820000000002,"body":"sort of, um, Within Instagram"},{"speaker":"Daniela Justus","startTime":1381.9820000000002,"endTime":1384.392,"body":"alone, I like to think about"},{"speaker":"Daniela Justus","startTime":1381.9820000000002,"endTime":1384.392,"body":"the different placements"},{"speaker":"Daniela Justus","startTime":1384.392,"endTime":1386.0020000000002,"body":"or different features of"},{"speaker":"Daniela Justus","startTime":1384.392,"endTime":1386.0020000000002,"body":"the platform, different"},{"speaker":"Daniela Justus","startTime":1386.0020000000002,"endTime":1388.582,"body":"ways of posting and serving"},{"speaker":"Daniela Justus","startTime":1386.0020000000002,"endTime":1388.582,"body":"different objectives as well."},{"speaker":"Daniela Justus","startTime":1388.832,"endTime":1392.0919999999999,"body":"So stories are a great way"},{"speaker":"Daniela Justus","startTime":1388.832,"endTime":1392.0919999999999,"body":"to actually point people to"},{"speaker":"Daniela Justus","startTime":1392.142,"endTime":1394.7520000000002,"body":"take that next step, whether"},{"speaker":"Daniela Justus","startTime":1392.142,"endTime":1394.7520000000002,"body":"it's starting a conversation"},{"speaker":"Daniela Justus","startTime":1394.7520000000002,"endTime":1398.5020000000002,"body":"in the DMs or putting a link"},{"speaker":"Daniela Justus","startTime":1394.7520000000002,"endTime":1398.5020000000002,"body":"that they can then go leave"},{"speaker":"Daniela Justus","startTime":1398.5020000000002,"endTime":1402.0159999999998,"body":"the platform, land on your"},{"speaker":"Daniela Justus","startTime":1398.5020000000002,"endTime":1402.0159999999998,"body":"website, submit the inquiry"},{"speaker":"Daniela Justus","startTime":1402.0159999999998,"endTime":1405.5849999999998,"body":"form, and really lead into a"},{"speaker":"Daniela Justus","startTime":1402.0159999999998,"endTime":1405.5849999999998,"body":"sales conversation from there."},{"speaker":"Daniela Justus","startTime":1405.5849999999998,"endTime":1408.7969999999998,"body":"Your news feed, for example,"},{"speaker":"Daniela Justus","startTime":1405.5849999999998,"endTime":1408.7969999999998,"body":"though, Functions almost"},{"speaker":"Daniela Justus","startTime":1408.7969999999998,"endTime":1412.0670000000002,"body":"like a living and breathing"},{"speaker":"Daniela Justus","startTime":1408.7969999999998,"endTime":1412.0670000000002,"body":"portfolio of the work that you"},{"speaker":"Daniela Justus","startTime":1412.0670000000002,"endTime":1415.787,"body":"do and who you are as a person"},{"speaker":"Daniela Justus","startTime":1412.0670000000002,"endTime":1415.787,"body":"and who you are as a brand."},{"speaker":"Daniela Justus","startTime":1416.157,"endTime":1418.057,"body":"Because nine times out of"},{"speaker":"Daniela Justus","startTime":1416.157,"endTime":1418.057,"body":"ten, when somebody sees an"},{"speaker":"Daniela Justus","startTime":1418.0670000000002,"endTime":1420.747,"body":"ad, one of the first things"},{"speaker":"Daniela Justus","startTime":1418.0670000000002,"endTime":1420.747,"body":"that they do is they click"},{"speaker":"Daniela Justus","startTime":1420.747,"endTime":1424.0870000000002,"body":"on your face and go over to"},{"speaker":"Daniela Justus","startTime":1420.747,"endTime":1424.0870000000002,"body":"your profile and check it out."},{"speaker":"Daniela Justus","startTime":1424.3770000000002,"endTime":1426.8970000000002,"body":"See if it's a real company,"},{"speaker":"Daniela Justus","startTime":1424.3770000000002,"endTime":1426.8970000000002,"body":"see what else they're about."},{"speaker":"Daniela Justus","startTime":1427.1470000000002,"endTime":1430.0069999999998,"body":"And so that's, you know,"},{"speaker":"Daniela Justus","startTime":1427.1470000000002,"endTime":1430.0069999999998,"body":"to your point, why ads and"},{"speaker":"Daniela Justus","startTime":1430.017,"endTime":1433.9170000000001,"body":"the organic content piece"},{"speaker":"Daniela Justus","startTime":1430.017,"endTime":1433.9170000000001,"body":"work so closely together."},{"speaker":"Brandee Gaar","startTime":1434.992,"endTime":1436.242,"body":"Yep,"},{"speaker":"Brandee Gaar","startTime":1434.992,"endTime":1436.242,"body":"a hundred percent."},{"speaker":"Brandee Gaar","startTime":1436.2520000000002,"endTime":1439.5420000000001,"body":"If you don't have a great"},{"speaker":"Brandee Gaar","startTime":1436.2520000000002,"endTime":1439.5420000000001,"body":"optimized profile and your"},{"speaker":"Brandee Gaar","startTime":1439.5420000000001,"endTime":1442.262,"body":"highlights and things like"},{"speaker":"Brandee Gaar","startTime":1439.5420000000001,"endTime":1442.262,"body":"that or a really clear path"},{"speaker":"Brandee Gaar","startTime":1442.262,"endTime":1445.2520000000002,"body":"of how somebody's gonna work"},{"speaker":"Brandee Gaar","startTime":1442.262,"endTime":1445.2520000000002,"body":"with you, you know, the ad"},{"speaker":"Brandee Gaar","startTime":1445.2520000000002,"endTime":1446.702,"body":"can only do so much, right?"},{"speaker":"Brandee Gaar","startTime":1446.8819999999998,"endTime":1448.872,"body":"But one of the things I"},{"speaker":"Brandee Gaar","startTime":1446.8819999999998,"endTime":1448.872,"body":"thought was interesting"},{"speaker":"Brandee Gaar","startTime":1448.892,"endTime":1452.322,"body":"that you, you touched on"},{"speaker":"Brandee Gaar","startTime":1448.892,"endTime":1452.322,"body":"was that there's different"},{"speaker":"Brandee Gaar","startTime":1452.3619999999999,"endTime":1455.4820000000002,"body":"objectives for ads and, and"},{"speaker":"Brandee Gaar","startTime":1452.3619999999999,"endTime":1455.4820000000002,"body":"the mentality is sometimes"},{"speaker":"Brandee Gaar","startTime":1455.4820000000002,"endTime":1456.9820000000002,"body":"that it's all or nothing."},{"speaker":"Brandee Gaar","startTime":1456.992,"endTime":1460.3370000000002,"body":"And honestly, Even for"},{"speaker":"Brandee Gaar","startTime":1456.992,"endTime":1460.3370000000002,"body":"myself, you know, for"},{"speaker":"Brandee Gaar","startTime":1460.3570000000002,"endTime":1463.137,"body":"my coaching business,"},{"speaker":"Brandee Gaar","startTime":1460.3570000000002,"endTime":1463.137,"body":"obviously the goal is to get"},{"speaker":"Brandee Gaar","startTime":1463.1470000000002,"endTime":1464.1870000000001,"body":"somebody into a sale, right?"},{"speaker":"Brandee Gaar","startTime":1464.1870000000001,"endTime":1465.8970000000002,"body":"But it is a much"},{"speaker":"Brandee Gaar","startTime":1464.1870000000001,"endTime":1465.8970000000002,"body":"longer sales funnel."},{"speaker":"Brandee Gaar","startTime":1466.1870000000001,"endTime":1468.0069999999998,"body":"That would be the goal"},{"speaker":"Brandee Gaar","startTime":1466.1870000000001,"endTime":1468.0069999999998,"body":"with, with the wedding"},{"speaker":"Brandee Gaar","startTime":1468.0069999999998,"endTime":1469.037,"body":"industry as well."},{"speaker":"Brandee Gaar","startTime":1469.057,"endTime":1472.6470000000002,"body":"But I think when I've thought"},{"speaker":"Brandee Gaar","startTime":1469.057,"endTime":1472.6470000000002,"body":"about ads in my wedding"},{"speaker":"Brandee Gaar","startTime":1472.6470000000002,"endTime":1475.3770000000002,"body":"business, I've thought, Oh,"},{"speaker":"Brandee Gaar","startTime":1472.6470000000002,"endTime":1475.3770000000002,"body":"I mean, what am I doing?"},{"speaker":"Brandee Gaar","startTime":1475.387,"endTime":1477.137,"body":"Trying to get them to"},{"speaker":"Brandee Gaar","startTime":1475.387,"endTime":1477.137,"body":"go to a consultation?"},{"speaker":"Brandee Gaar","startTime":1477.137,"endTime":1480.447,"body":"Like it, it, Honestly, it"},{"speaker":"Brandee Gaar","startTime":1477.137,"endTime":1480.447,"body":"didn't compute because the"},{"speaker":"Brandee Gaar","startTime":1480.447,"endTime":1482.2369999999999,"body":"funnel wasn't very long, right?"},{"speaker":"Brandee Gaar","startTime":1482.2569999999998,"endTime":1485.907,"body":"And so now hearing you talk"},{"speaker":"Brandee Gaar","startTime":1482.2569999999998,"endTime":1485.907,"body":"about it, I'm thinking more"},{"speaker":"Brandee Gaar","startTime":1485.9869999999999,"endTime":1489.8370000000002,"body":"just visibility ads or getting"},{"speaker":"Brandee Gaar","startTime":1485.9869999999999,"endTime":1489.8370000000002,"body":"a freebie into their hands"},{"speaker":"Brandee Gaar","startTime":1489.8770000000002,"endTime":1495.0670000000002,"body":"or sending them to a really"},{"speaker":"Brandee Gaar","startTime":1489.8770000000002,"endTime":1495.0670000000002,"body":"killer blog with, you know,"},{"speaker":"Brandee Gaar","startTime":1495.077,"endTime":1497.3370000000002,"body":"how to create their budget"},{"speaker":"Brandee Gaar","startTime":1495.077,"endTime":1497.3370000000002,"body":"or something that would be,"},{"speaker":"Brandee Gaar","startTime":1497.6070000000002,"endTime":1500.4370000000001,"body":"that would get them into"},{"speaker":"Brandee Gaar","startTime":1497.6070000000002,"endTime":1500.4370000000001,"body":"my stratosphere, right?"},{"speaker":"Brandee Gaar","startTime":1500.447,"endTime":1502.5670000000002,"body":"So is that kind of what"},{"speaker":"Brandee Gaar","startTime":1500.447,"endTime":1502.5670000000002,"body":"you're saying when you're"},{"speaker":"Brandee Gaar","startTime":1502.5670000000002,"endTime":1503.7769999999998,"body":"talking about different ways?"},{"speaker":"Brandee Gaar","startTime":1503.9170000000001,"endTime":1504.287,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1504.287,"endTime":1507.077,"body":"Yeah."},{"speaker":"Daniela Justus","startTime":1507.392,"endTime":1508.832,"body":"that, or"},{"speaker":"Daniela Justus","startTime":1507.392,"endTime":1508.832,"body":"to take that even further,"},{"speaker":"Daniela Justus","startTime":1508.8419999999999,"endTime":1510.892,"body":"since you have a little bit"},{"speaker":"Daniela Justus","startTime":1508.8419999999999,"endTime":1510.892,"body":"of an understanding of ads,"},{"speaker":"Daniela Justus","startTime":1510.932,"endTime":1514.122,"body":"the ads platform, um, Um,"},{"speaker":"Daniela Justus","startTime":1510.932,"endTime":1514.122,"body":"I'll speak to a few of the"},{"speaker":"Daniela Justus","startTime":1514.122,"endTime":1517.162,"body":"different objectives that are"},{"speaker":"Daniela Justus","startTime":1514.122,"endTime":1517.162,"body":"available and what's really"},{"speaker":"Daniela Justus","startTime":1517.162,"endTime":1519.6519999999998,"body":"interesting, looking at it"},{"speaker":"Daniela Justus","startTime":1517.162,"endTime":1519.6519999999998,"body":"through the lens of what"},{"speaker":"Daniela Justus","startTime":1519.6519999999998,"endTime":1522.9620000000002,"body":"budget you have available"},{"speaker":"Daniela Justus","startTime":1519.6519999999998,"endTime":1522.9620000000002,"body":"to put into ads, different"},{"speaker":"Daniela Justus","startTime":1522.9620000000002,"endTime":1525.782,"body":"objectives have different"},{"speaker":"Daniela Justus","startTime":1522.9620000000002,"endTime":1525.782,"body":"values associated with them."},{"speaker":"Daniela Justus","startTime":1526.082,"endTime":1529.7520000000002,"body":"So a lead generation objective"},{"speaker":"Daniela Justus","startTime":1526.082,"endTime":1529.7520000000002,"body":"would probably be a conversion"},{"speaker":"Daniela Justus","startTime":1529.7520000000002,"endTime":1531.7720000000002,"body":"campaign, and that's going"},{"speaker":"Daniela Justus","startTime":1529.7520000000002,"endTime":1531.7720000000002,"body":"to be the most expensive."},{"speaker":"Daniela 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Justus","startTime":1546.082,"endTime":1549.0020000000002,"body":"inquiry That's the more you're"},{"speaker":"Daniela Justus","startTime":1546.082,"endTime":1549.0020000000002,"body":"asking of people the more it's"},{"speaker":"Daniela Justus","startTime":1549.0020000000002,"endTime":1553.6270000000002,"body":"going to cost to get somebody"},{"speaker":"Daniela Justus","startTime":1549.0020000000002,"endTime":1553.6270000000002,"body":"to through to that next step But"},{"speaker":"Daniela Justus","startTime":1553.747,"endTime":1557.6470000000002,"body":"if you start with an awareness"},{"speaker":"Daniela Justus","startTime":1553.747,"endTime":1557.6470000000002,"body":"objective where really the"},{"speaker":"Daniela Justus","startTime":1557.707,"endTime":1562.1470000000002,"body":"objective is video views, for"},{"speaker":"Daniela Justus","startTime":1557.707,"endTime":1562.1470000000002,"body":"example, on a reel or a great"},{"speaker":"Daniela Justus","startTime":1562.1470000000002,"endTime":1564.457,"body":"piece of content that you have,"},{"speaker":"Daniela Justus","startTime":1562.1470000000002,"endTime":1564.457,"body":"face to cam would be great."},{"speaker":"Daniela Justus","startTime":1565.327,"endTime":1567.6870000000001,"body":"But even if it's b roll"},{"speaker":"Daniela Justus","startTime":1565.327,"endTime":1567.6870000000001,"body":"video, that's fine too."},{"speaker":"Daniela Justus","startTime":1567.9170000000001,"endTime":1570.197,"body":"You're able to measure"},{"speaker":"Daniela Justus","startTime":1567.9170000000001,"endTime":1570.197,"body":"duration of, of people"},{"speaker":"Daniela Justus","startTime":1570.197,"endTime":1573.407,"body":"watching and the result is"},{"speaker":"Daniela Justus","startTime":1570.197,"endTime":1573.407,"body":"a throughplay, which is 15"},{"speaker":"Daniela Justus","startTime":1573.407,"endTime":1575.0069999999998,"body":"seconds of somebody's attention."},{"speaker":"Daniela Justus","startTime":1575.4869999999999,"endTime":1577.0069999999998,"body":"You're not asking"},{"speaker":"Daniela Justus","startTime":1575.4869999999999,"endTime":1577.0069999999998,"body":"them to leave the app."},{"speaker":"Daniela Justus","startTime":1577.267,"endTime":1579.9370000000001,"body":"And so you can get that"},{"speaker":"Daniela Justus","startTime":1577.267,"endTime":1579.9370000000001,"body":"result for pennies."},{"speaker":"Brandee Gaar","startTime":1579.9370000000001,"endTime":1581.157,"body":"Yes,"},{"speaker":"Brandee Gaar","startTime":1579.9370000000001,"endTime":1581.157,"body":"this is so good."},{"speaker":"Brandee Gaar","startTime":1581.407,"endTime":1585.0269999999998,"body":"And it has my noodle completely"},{"speaker":"Brandee Gaar","startTime":1581.407,"endTime":1585.0269999999998,"body":"on overdrive at the moment"},{"speaker":"Brandee Gaar","startTime":1585.0269999999998,"endTime":1589.2769999999998,"body":"because I am excited about,"},{"speaker":"Brandee Gaar","startTime":1585.0269999999998,"endTime":1589.2769999999998,"body":"um, I know for a fact, there's"},{"speaker":"Brandee Gaar","startTime":1589.287,"endTime":1591.7369999999999,"body":"several of our listeners"},{"speaker":"Brandee Gaar","startTime":1589.287,"endTime":1591.7369999999999,"body":"that are thinking, how do"},{"speaker":"Brandee Gaar","startTime":1591.7369999999999,"endTime":1593.407,"body":"I break into a new market?"},{"speaker":"Brandee Gaar","startTime":1593.477,"endTime":1593.847,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1594.0469999999998,"endTime":1596.117,"body":"It's definitely something that"},{"speaker":"Brandee Gaar","startTime":1594.0469999999998,"endTime":1596.117,"body":"my company is actually going"},{"speaker":"Brandee Gaar","startTime":1596.117,"endTime":1598.807,"body":"through as well as that we've,"},{"speaker":"Brandee Gaar","startTime":1596.117,"endTime":1598.807,"body":"we've tiptoed into a new market."},{"speaker":"Brandee Gaar","startTime":1598.807,"endTime":1601.8970000000002,"body":"And it's like, how do you,"},{"speaker":"Brandee Gaar","startTime":1598.807,"endTime":1601.8970000000002,"body":"honestly, a simple visibility"},{"speaker":"Brandee Gaar","startTime":1601.9370000000001,"endTime":1605.6870000000001,"body":"ad in that new market would help"},{"speaker":"Brandee Gaar","startTime":1601.9370000000001,"endTime":1605.6870000000001,"body":"so much One of the things that"},{"speaker":"Brandee Gaar","startTime":1605.6870000000001,"endTime":1608.247,"body":"we're battling in the new market"},{"speaker":"Brandee Gaar","startTime":1605.6870000000001,"endTime":1608.247,"body":"is that our name just isn't"},{"speaker":"Brandee Gaar","startTime":1608.2769999999998,"endTime":1610.1070000000002,"body":"as well known as it is here."},{"speaker":"Brandee Gaar","startTime":1610.1070000000002,"endTime":1613.267,"body":"So running a visibility ad"},{"speaker":"Brandee Gaar","startTime":1610.1070000000002,"endTime":1613.267,"body":"in that new market would"},{"speaker":"Brandee Gaar","startTime":1613.267,"endTime":1615.767,"body":"help so much, and that's"},{"speaker":"Brandee Gaar","startTime":1613.267,"endTime":1615.767,"body":"such an inexpensive cost."},{"speaker":"Brandee Gaar","startTime":1615.7969999999998,"endTime":1616.447,"body":"Would you agree?"},{"speaker":"Daniela Justus","startTime":1617.1670000000001,"endTime":1619.2769999999998,"body":"Absolutely,"},{"speaker":"Daniela Justus","startTime":1617.1670000000001,"endTime":1619.2769999999998,"body":"and the great thing about it"},{"speaker":"Daniela Justus","startTime":1619.2769999999998,"endTime":1622.427,"body":"is that by leading with video,"},{"speaker":"Daniela Justus","startTime":1619.2769999999998,"endTime":1622.427,"body":"for example, which is what I"},{"speaker":"Daniela Justus","startTime":1622.427,"endTime":1626.867,"body":"would recommend for that, um,"},{"speaker":"Daniela Justus","startTime":1622.427,"endTime":1626.867,"body":"you're able to capture who's"},{"speaker":"Daniela Justus","startTime":1626.8770000000002,"endTime":1630.3170000000002,"body":"watching that video and you"},{"speaker":"Daniela Justus","startTime":1626.8770000000002,"endTime":1630.3170000000002,"body":"can retarget that audience."},{"speaker":"Daniela Justus","startTime":1630.327,"endTime":1633.1470000000002,"body":"So you're building an"},{"speaker":"Daniela Justus","startTime":1630.327,"endTime":1633.1470000000002,"body":"audience even without"},{"speaker":"Daniela Justus","startTime":1633.347,"endTime":1634.5670000000002,"body":"capturing their emails."},{"speaker":"Daniela Justus","startTime":1635.5870000000002,"endTime":1637.867,"body":"And you're able to follow"},{"speaker":"Daniela Justus","startTime":1635.5870000000002,"endTime":1637.867,"body":"up with them with a really"},{"speaker":"Daniela Justus","startTime":1637.867,"endTime":1640.5469999999998,"body":"specific messaging to invite"},{"speaker":"Daniela Justus","startTime":1637.867,"endTime":1640.5469999999998,"body":"them to take the next step."},{"speaker":"Daniela Justus","startTime":1640.5469999999998,"endTime":1642.177,"body":"And you know that they're"},{"speaker":"Daniela Justus","startTime":1640.5469999999998,"endTime":1642.177,"body":"interested because they"},{"speaker":"Daniela Justus","startTime":1642.177,"endTime":1646.367,"body":"watched your 30 second video,"},{"speaker":"Daniela Justus","startTime":1642.177,"endTime":1646.367,"body":"your full five minute video."},{"speaker":"Daniela Justus","startTime":1646.4669999999999,"endTime":1649.077,"body":"I mean, if you have a 20 minute"},{"speaker":"Daniela Justus","startTime":1646.4669999999999,"endTime":1649.077,"body":"video that they're watching the"},{"speaker":"Daniela Justus","startTime":1649.077,"endTime":1651.477,"body":"whole thing, that's a piping"},{"speaker":"Daniela 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the very end of it."},{"speaker":"Brandee Gaar","startTime":1665.9820000000002,"endTime":1668.1920000000002,"body":"Yes, yes, I love"},{"speaker":"Brandee Gaar","startTime":1665.9820000000002,"endTime":1668.1920000000002,"body":"that how you're talking about"},{"speaker":"Brandee Gaar","startTime":1668.1920000000002,"endTime":1671.682,"body":"that and for anybody that's"},{"speaker":"Brandee Gaar","startTime":1668.1920000000002,"endTime":1671.682,"body":"listening one of the things That"},{"speaker":"Brandee Gaar","startTime":1671.682,"endTime":1674.702,"body":"I have found interesting about"},{"speaker":"Brandee Gaar","startTime":1671.682,"endTime":1674.702,"body":"ads is that when we do run just"},{"speaker":"Brandee Gaar","startTime":1674.702,"endTime":1677.4420000000002,"body":"a visibility ad Honestly a lot"},{"speaker":"Brandee Gaar","startTime":1674.702,"endTime":1677.4420000000002,"body":"of times we're running it just"},{"speaker":"Brandee Gaar","startTime":1677.452,"endTime":1681.602,"body":"to get the the audience so that"},{"speaker":"Brandee Gaar","startTime":1677.452,"endTime":1681.602,"body":"we can then Retarget and do the"},{"speaker":"Brandee Gaar","startTime":1681.602,"endTime":1684.952,"body":"look alike and all the things"},{"speaker":"Brandee Gaar","startTime":1681.602,"endTime":1684.952,"body":"right so because it does cost so"},{"speaker":"Brandee Gaar","startTime":1684.952,"endTime":1689.0420000000001,"body":"much more money to turn on those"},{"speaker":"Brandee Gaar","startTime":1684.952,"endTime":1689.0420000000001,"body":"conversion ads Can make me throw"},{"speaker":"Brandee Gaar","startTime":1689.0420000000001,"endTime":1692.222,"body":"up sometimes when I see those"},{"speaker":"Brandee Gaar","startTime":1689.0420000000001,"endTime":1692.222,"body":"numbers come in but but this"},{"speaker":"Brandee Gaar","startTime":1692.222,"endTime":1696.222,"body":"is so exciting like I'm I'm You"},{"speaker":"Brandee Gaar","startTime":1692.222,"endTime":1696.222,"body":"guys are totally making me think"},{"speaker":"Brandee Gaar","startTime":1696.8619999999999,"endTime":1699.0020000000002,"body":"how this can be used so simply."},{"speaker":"Brandee Gaar","startTime":1699.432,"endTime":1701.142,"body":"And for a visibility"},{"speaker":"Brandee Gaar","startTime":1699.432,"endTime":1701.142,"body":"ad,  you were talking"},{"speaker":"Brandee Gaar","startTime":1701.142,"endTime":1702.5020000000002,"body":"about even a dollar a day."},{"speaker":"Brandee Gaar","startTime":1702.512,"endTime":1705.4620000000002,"body":"Do you feel like that's"},{"speaker":"Brandee Gaar","startTime":1702.512,"endTime":1705.4620000000002,"body":"actually a decent budget that,"},{"speaker":"Brandee Gaar","startTime":1705.4620000000002,"endTime":1708.322,"body":"somebody that's listening could"},{"speaker":"Brandee Gaar","startTime":1705.4620000000002,"endTime":1708.322,"body":"start with to get visible?"},{"speaker":"Whitney Hodges","startTime":1708.322,"endTime":1708.8619999999999,"body":"Yes."},{"speaker":"Whitney Hodges","startTime":1709.0020000000002,"endTime":1709.2520000000002,"body":"Yeah."},{"speaker":"Whitney Hodges","startTime":1709.322,"endTime":1711.2520000000002,"body":"It's the perfect amount of"},{"speaker":"Whitney Hodges","startTime":1709.322,"endTime":1711.2520000000002,"body":"money to start with that."},{"speaker":"Whitney Hodges","startTime":1711.3120000000001,"endTime":1714.1519999999998,"body":"Even, you know, our clients"},{"speaker":"Whitney Hodges","startTime":1711.3120000000001,"endTime":1714.1519999999998,"body":"who are spending closer to,"},{"speaker":"Whitney Hodges","startTime":1714.492,"endTime":1717.202,"body":"a hundred dollars a day on"},{"speaker":"Whitney Hodges","startTime":1714.492,"endTime":1717.202,"body":"their Facebook ads and meta"},{"speaker":"Whitney Hodges","startTime":1717.2120000000002,"endTime":1720.162,"body":"ads overall, we still have"},{"speaker":"Whitney Hodges","startTime":1717.2120000000002,"endTime":1720.162,"body":"what we like to call these"},{"speaker":"Whitney Hodges","startTime":1720.162,"endTime":1723.452,"body":"client attraction campaigns"},{"speaker":"Whitney Hodges","startTime":1720.162,"endTime":1723.452,"body":"that are set up at the tip"},{"speaker":"Whitney Hodges","startTime":1723.452,"endTime":1727.0220000000002,"body":"top of their funnel for just"},{"speaker":"Whitney Hodges","startTime":1723.452,"endTime":1727.0220000000002,"body":"a couple of dollars a day."},{"speaker":"Whitney Hodges","startTime":1727.372,"endTime":1730.4820000000002,"body":"We'll usually set one up as a"},{"speaker":"Whitney Hodges","startTime":1727.372,"endTime":1730.4820000000002,"body":"video views campaign, then use"},{"speaker":"Whitney Hodges","startTime":1730.4820000000002,"endTime":1733.432,"body":"the exact same ad and set it"},{"speaker":"Whitney 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ever"},{"speaker":"Whitney Hodges","startTime":1743.932,"endTime":1748.782,"body":"visited your, you know, Facebook"},{"speaker":"Whitney Hodges","startTime":1748.782,"endTime":1750.492,"body":"and Instagram page or interacted"},{"speaker":"Whitney Hodges","startTime":1748.782,"endTime":1750.492,"body":"with you on Facebook and"},{"speaker":"Whitney Hodges","startTime":1750.492,"endTime":1752.4620000000002,"body":"Instagram for the past, year."},{"speaker":"Whitney Hodges","startTime":1752.682,"endTime":1756.452,"body":"To really ensure that even"},{"speaker":"Whitney Hodges","startTime":1752.682,"endTime":1756.452,"body":"those couple of dollars that"},{"speaker":"Whitney Hodges","startTime":1756.452,"endTime":1758.892,"body":"we're spending on these types"},{"speaker":"Whitney Hodges","startTime":1756.452,"endTime":1758.892,"body":"of campaigns are going as"},{"speaker":"Whitney Hodges","startTime":1758.892,"endTime":1762.282,"body":"far as they absolutely can"},{"speaker":"Whitney 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and"},{"speaker":"Brandee Gaar","startTime":1776.0269999999998,"endTime":1780.497,"body":"Instagram ads, but I know that"},{"speaker":"Brandee Gaar","startTime":1776.0269999999998,"endTime":1780.497,"body":"you guys really, you also do"},{"speaker":"Brandee Gaar","startTime":1780.497,"endTime":1783.7969999999998,"body":"Google Ads, and you really have"},{"speaker":"Brandee Gaar","startTime":1780.497,"endTime":1783.7969999999998,"body":"a philosophy that the two can"},{"speaker":"Brandee Gaar","startTime":1783.7969999999998,"endTime":1785.1070000000002,"body":"and should work together, right?"},{"speaker":"Brandee Gaar","startTime":1785.1070000000002,"endTime":1788.1670000000001,"body":"Can you tell us a little bit"},{"speaker":"Brandee Gaar","startTime":1785.1070000000002,"endTime":1788.1670000000001,"body":"more about how Google Ads are"},{"speaker":"Brandee Gaar","startTime":1788.1870000000001,"endTime":1791.2769999999998,"body":"different than meta ads, and"},{"speaker":"Brandee Gaar","startTime":1788.1870000000001,"endTime":1791.2769999999998,"body":"maybe what your philosophy"},{"speaker":"Brandee Gaar","startTime":1791.2769999999998,"endTime":1792.577,"body":"is on the two together?"},{"speaker":"Daniela Justus","startTime":1792.919,"endTime":1795.3039999999999,"body":"Of course, yeah."},{"speaker":"Daniela Justus","startTime":1795.3039999999999,"endTime":1797.5939999999998,"body":"so they're very"},{"speaker":"Daniela Justus","startTime":1795.3039999999999,"endTime":1797.5939999999998,"body":"different platforms."},{"speaker":"Daniela Justus","startTime":1797.5939999999998,"endTime":1798.5739999999998,"body":"We'll start with that."},{"speaker":"Daniela Justus","startTime":1798.6740000000002,"endTime":1802.124,"body":"Google is a search engine"},{"speaker":"Daniela Justus","startTime":1798.6740000000002,"endTime":1802.124,"body":"platform and Facebook,"},{"speaker":"Daniela 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capturing that initial"},{"speaker":"Daniela Justus","startTime":1876.244,"endTime":1881.0339999999999,"body":"search traffic and creating an"},{"speaker":"Daniela Justus","startTime":1876.244,"endTime":1881.0339999999999,"body":"audience of website visitors"},{"speaker":"Daniela Justus","startTime":1881.124,"endTime":1885.064,"body":"who are researching and trying"},{"speaker":"Daniela Justus","startTime":1881.124,"endTime":1885.064,"body":"to find providers that fit"},{"speaker":"Daniela Justus","startTime":1885.084,"endTime":1886.9840000000002,"body":"a really specific parameter."},{"speaker":"Daniela Justus","startTime":1887.294,"endTime":1890.454,"body":"So they might be searching,"},{"speaker":"Daniela Justus","startTime":1887.294,"endTime":1890.454,"body":"you know, best photographer in"},{"speaker":"Daniela Justus","startTime":1890.454,"endTime":1895.0240000000001,"body":"my area or, uh, really looking"},{"speaker":"Daniela 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Justus","startTime":1908.0600000000002,"endTime":1909.1699999999998,"body":"showcasing your work."},{"speaker":"Daniela Justus","startTime":1909.2099999999998,"endTime":1912.05,"body":"There are a lot more visual"},{"speaker":"Daniela Justus","startTime":1909.2099999999998,"endTime":1912.05,"body":"and storytelling elements that"},{"speaker":"Daniela Justus","startTime":1912.05,"endTime":1915.49,"body":"are capable, or that you're"},{"speaker":"Daniela Justus","startTime":1912.05,"endTime":1915.49,"body":"capable of utilizing on those"},{"speaker":"Daniela Justus","startTime":1915.5000000000002,"endTime":1918.9599999999998,"body":"platforms, whereas Google"},{"speaker":"Daniela Justus","startTime":1915.5000000000002,"endTime":1918.9599999999998,"body":"is a lot more text driven."},{"speaker":"Daniela Justus","startTime":1919.3700000000001,"endTime":1920.03,"body":"Um, so."},{"speaker":"Daniela Justus","startTime":1920.7,"endTime":1924.0400000000002,"body":"That's kind of how they"},{"speaker":"Daniela Justus","startTime":1920.7,"endTime":1924.0400000000002,"body":"come together is that Google"},{"speaker":"Daniela Justus","startTime":1924.0400000000002,"endTime":1925.39,"body":"serves the top of funnel."},{"speaker":"Daniela Justus","startTime":1925.5400000000002,"endTime":1927.68,"body":"There are some retargeting"},{"speaker":"Daniela Justus","startTime":1925.5400000000002,"endTime":1927.68,"body":"options on Google as well"},{"speaker":"Daniela Justus","startTime":1927.68,"endTime":1930.09,"body":"with display campaigns"},{"speaker":"Daniela Justus","startTime":1927.68,"endTime":1930.09,"body":"that we can get into later."},{"speaker":"Daniela Justus","startTime":1930.34,"endTime":1933.1299999999999,"body":"But really thinking of Google"},{"speaker":"Daniela Justus","startTime":1930.34,"endTime":1933.1299999999999,"body":"as that initial point of"},{"speaker":"Daniela Justus","startTime":1933.1299999999999,"endTime":1936.64,"body":"entry and a way of building"},{"speaker":"Daniela Justus","startTime":1933.1299999999999,"endTime":1936.64,"body":"audiences based on intent."},{"speaker":"Daniela Justus","startTime":1936.93,"endTime":1939.3999999999999,"body":"And then meta is the"},{"speaker":"Daniela Justus","startTime":1936.93,"endTime":1939.3999999999999,"body":"place where we follow up."},{"speaker":"Daniela Justus","startTime":1939.6299999999999,"endTime":1942.4599999999998,"body":"We continue showing up, we"},{"speaker":"Daniela Justus","startTime":1939.6299999999999,"endTime":1942.4599999999998,"body":"showcase what we do, and we"},{"speaker":"Daniela Justus","startTime":1942.4599999999998,"endTime":1945.365,"body":"then Really invite people"},{"speaker":"Daniela Justus","startTime":1942.4599999999998,"endTime":1945.365,"body":"to take that next step so it"},{"speaker":"Daniela Justus","startTime":1945.365,"endTime":1948.8349999999998,"body":"serves sort of more of the"},{"speaker":"Daniela Justus","startTime":1945.365,"endTime":1948.8349999999998,"body":"middle and the bottom of funnel"},{"speaker":"Daniela Justus","startTime":1948.885,"endTime":1951.575,"body":"where we're then getting people"},{"speaker":"Daniela Justus","startTime":1948.885,"endTime":1951.575,"body":"not just from those early"},{"speaker":"Daniela Justus","startTime":1952.155,"endTime":1956.445,"body":"research phase and, and sort"},{"speaker":"Daniela Justus","startTime":1952.155,"endTime":1956.445,"body":"of explore, exploratory phases"},{"speaker":"Daniela Justus","startTime":1957.055,"endTime":1961.325,"body":"into deeper, uh, sales driven"},{"speaker":"Daniela Justus","startTime":1957.055,"endTime":1961.325,"body":"conversations and submitting"},{"speaker":"Daniela Justus","startTime":1961.3349999999998,"endTime":1964.6850000000002,"body":"inquiry forms and then starting"},{"speaker":"Daniela Justus","startTime":1961.3349999999998,"endTime":1964.6850000000002,"body":"the process of becoming clients."},{"speaker":"Brandee Gaar","startTime":1964.965,"endTime":1966.1450000000002,"body":"Oh,"},{"speaker":"Brandee Gaar","startTime":1964.965,"endTime":1966.1450000000002,"body":"this is so good."},{"speaker":"Brandee Gaar","startTime":1966.175,"endTime":1969.1850000000002,"body":"And I actually love that"},{"speaker":"Brandee Gaar","startTime":1966.175,"endTime":1969.1850000000002,"body":"you didn't go there with"},{"speaker":"Brandee Gaar","startTime":1969.1850000000002,"endTime":1970.3549999999998,"body":"the display campaigns."},{"speaker":"Brandee Gaar","startTime":1970.3750000000002,"endTime":1974.055,"body":"One, because I think it'll be"},{"speaker":"Brandee Gaar","startTime":1970.3750000000002,"endTime":1974.055,"body":"a whole different rabbit trail."},{"speaker":"Brandee Gaar","startTime":1974.0649999999998,"endTime":1977.9579999999999,"body":"But also because in my mind,"},{"speaker":"Brandee Gaar","startTime":1974.0649999999998,"endTime":1977.9579999999999,"body":"that is what I think of when"},{"speaker":"Brandee Gaar","startTime":1977.9579999999999,"endTime":1980.693,"body":"I think of Google Ads is"},{"speaker":"Brandee Gaar","startTime":1977.9579999999999,"endTime":1980.693,"body":"I'm like, I mean, really,"},{"speaker":"Brandee Gaar","startTime":1980.693,"endTime":1982.983,"body":"like, is this going to work"},{"speaker":"Brandee Gaar","startTime":1980.693,"endTime":1982.983,"body":"for the wedding industry?"},{"speaker":"Brandee Gaar","startTime":1982.983,"endTime":1984.8329999999999,"body":"But the way that you've"},{"speaker":"Brandee Gaar","startTime":1982.983,"endTime":1984.8329999999999,"body":"described it and how you would"},{"speaker":"Brandee Gaar","startTime":1984.843,"endTime":1988.7630000000001,"body":"use it being top of funnel"},{"speaker":"Brandee Gaar","startTime":1984.843,"endTime":1988.7630000000001,"body":"to then kind of re target."},{"speaker":"Brandee Gaar","startTime":1988.7830000000001,"endTime":1990.273,"body":"Cause that is what"},{"speaker":"Brandee Gaar","startTime":1988.7830000000001,"endTime":1990.273,"body":"happens, right?"},{"speaker":"Brandee Gaar","startTime":1990.273,"endTime":1992.9530000000002,"body":"Like you search something on"},{"speaker":"Brandee Gaar","startTime":1990.273,"endTime":1992.9530000000002,"body":"your phone or you're talking"},{"speaker":"Brandee Gaar","startTime":1992.9530000000002,"endTime":1995.053,"body":"to a friend about it and"},{"speaker":"Brandee Gaar","startTime":1992.9530000000002,"endTime":1995.053,"body":"I swear our phones listen."},{"speaker":"Brandee Gaar","startTime":1995.2830000000001,"endTime":1998.3729999999998,"body":"But then all sudden, like"},{"speaker":"Brandee Gaar","startTime":1995.2830000000001,"endTime":1998.3729999999998,"body":"your Instagram or on the"},{"speaker":"Brandee Gaar","startTime":1998.383,"endTime":2000.963,"body":"right side of your Facebook"},{"speaker":"Brandee Gaar","startTime":1998.383,"endTime":2000.963,"body":"is exactly what you were"},{"speaker":"Brandee Gaar","startTime":2000.963,"endTime":2002.5629999999999,"body":"talking about earlier that day."},{"speaker":"Brandee Gaar","startTime":2003.2430000000002,"endTime":2005.113,"body":"And it, it, you know, we"},{"speaker":"Brandee Gaar","startTime":2003.2430000000002,"endTime":2005.113,"body":"talk about all the time, like"},{"speaker":"Brandee Gaar","startTime":2005.113,"endTime":2007.1830000000002,"body":"somebody has to see you seven"},{"speaker":"Brandee Gaar","startTime":2005.113,"endTime":2007.1830000000002,"body":"times before they're going"},{"speaker":"Brandee Gaar","startTime":2007.1830000000002,"endTime":2008.863,"body":"to inquire, before they're"},{"speaker":"Brandee Gaar","startTime":2007.1830000000002,"endTime":2008.863,"body":"going to reach out, right?"},{"speaker":"Brandee Gaar","startTime":2008.863,"endTime":2010.803,"body":"Like you're staying top of mind."},{"speaker":"Brandee Gaar","startTime":2010.803,"endTime":2011.8729999999998,"body":"You're staying top of mind."},{"speaker":"Brandee Gaar","startTime":2011.8729999999998,"endTime":2015.903,"body":"And I'm obsessed with this"},{"speaker":"Brandee Gaar","startTime":2011.8729999999998,"endTime":2015.903,"body":"methodology of using the"},{"speaker":"Brandee Gaar","startTime":2015.903,"endTime":2017.3929999999998,"body":"Google ads to be top of funnel."},{"speaker":"Brandee Gaar","startTime":2017.3929999999998,"endTime":2020.4730000000002,"body":"I think that's brilliant"},{"speaker":"Brandee Gaar","startTime":2017.3929999999998,"endTime":2020.4730000000002,"body":"for the wedding"},{"speaker":"Daniela Justus","startTime":2020.5580000000002,"endTime":2021.9379999999999,"body":"The"},{"speaker":"Daniela Justus","startTime":2020.5580000000002,"endTime":2021.9379999999999,"body":"logic tracks, right?"},{"speaker":"Daniela Justus","startTime":2021.968,"endTime":2026.0330000000001,"body":"I feel once you can kind of"},{"speaker":"Daniela Justus","startTime":2021.968,"endTime":2026.0330000000001,"body":"see it It makes so much sense"},{"speaker":"Daniela Justus","startTime":2026.2630000000001,"endTime":2029.323,"body":"that it's hard to ignore,"},{"speaker":"Daniela Justus","startTime":2026.2630000000001,"endTime":2029.323,"body":"but it is something that"},{"speaker":"Daniela Justus","startTime":2029.3329999999999,"endTime":2033.2630000000001,"body":"unless you are familiar with"},{"speaker":"Daniela Justus","startTime":2029.3329999999999,"endTime":2033.2630000000001,"body":"this space or unless you are"},{"speaker":"Daniela Justus","startTime":2033.2630000000001,"endTime":2035.963,"body":"having these kind of deeper"},{"speaker":"Daniela Justus","startTime":2033.2630000000001,"endTime":2035.963,"body":"marketing conversations,"},{"speaker":"Daniela Justus","startTime":2036.053,"endTime":2039.053,"body":"you're not gonna, you're not"},{"speaker":"Daniela Justus","startTime":2036.053,"endTime":2039.053,"body":"gonna be able to just discover"},{"speaker":"Daniela Justus","startTime":2039.053,"endTime":2041.6630000000002,"body":"that, I think, as a service"},{"speaker":"Daniela Justus","startTime":2039.053,"endTime":2041.6630000000002,"body":"provider trying to DIY it."},{"speaker":"Daniela Justus","startTime":2041.6630000000002,"endTime":2044.903,"body":"And so that's why we are"},{"speaker":"Daniela Justus","startTime":2041.6630000000002,"endTime":2044.903,"body":"so excited to be able"},{"speaker":"Daniela Justus","startTime":2044.903,"endTime":2048.5629999999996,"body":"to just spread the word"},{"speaker":"Daniela Justus","startTime":2044.903,"endTime":2048.5629999999996,"body":"because it's so powerful."},{"speaker":"Daniela Justus","startTime":2048.5629999999996,"endTime":2052.1229999999996,"body":"These tools are so powerful,"},{"speaker":"Daniela Justus","startTime":2048.5629999999996,"endTime":2052.1229999999996,"body":"um, and we just want everybody"},{"speaker":"Daniela Justus","startTime":2052.1229999999996,"endTime":2053.8329999999996,"body":"to be utilizing them."},{"speaker":"Brandee Gaar","startTime":2053.926,"endTime":2057.3259999999996,"body":"I know Instagram"},{"speaker":"Brandee Gaar","startTime":2053.926,"endTime":2057.3259999999996,"body":"especially, but Instagram and"},{"speaker":"Brandee Gaar","startTime":2057.3259999999996,"endTime":2060.8559999999998,"body":"Facebook tempt us all the time"},{"speaker":"Brandee Gaar","startTime":2057.3259999999996,"endTime":2060.8559999999998,"body":"with the dang boost button."},{"speaker":"Brandee Gaar","startTime":2061.2259999999997,"endTime":2061.5559999999996,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":2061.5559999999996,"endTime":2065.256,"body":"Like, oh, just boost this for"},{"speaker":"Brandee Gaar","startTime":2061.5559999999996,"endTime":2065.256,"body":"$15, and you're like, well $15"},{"speaker":"Brandee Gaar","startTime":2065.2659999999996,"endTime":2067.216,"body":"is fine, and then you don't see"},{"speaker":"Brandee Gaar","startTime":2065.2659999999996,"endTime":2067.216,"body":"anything from it, then you think"},{"speaker":"Brandee Gaar","startTime":2067.236,"endTime":2069.276,"body":"ads don't work, or you don't"},{"speaker":"Brandee Gaar","startTime":2067.236,"endTime":2069.276,"body":"really know what you're doing."},{"speaker":"Brandee Gaar","startTime":2070.0759999999996,"endTime":2072.6059999999998,"body":"Do you guys think that"},{"speaker":"Brandee Gaar","startTime":2070.0759999999996,"endTime":2072.6059999999998,"body":"the boost button works?"},{"speaker":"Brandee Gaar","startTime":2072.7059999999997,"endTime":2074.1659999999997,"body":"Is it an easy DIY option?"},{"speaker":"Brandee Gaar","startTime":2074.1659999999997,"endTime":2076.7259999999997,"body":"Like, what, what do we"},{"speaker":"Brandee Gaar","startTime":2074.1659999999997,"endTime":2076.7259999999997,"body":"do with the boost button?"},{"speaker":"Whitney Hodges","startTime":2077.138,"endTime":2080.298,"body":"So, the boost"},{"speaker":"Whitney Hodges","startTime":2077.138,"endTime":2080.298,"body":"button is definitely going to"},{"speaker":"Whitney Hodges","startTime":2080.298,"endTime":2082.308,"body":"get you more visibility, right?"},{"speaker":"Whitney Hodges","startTime":2082.3579999999997,"endTime":2084.7479999999996,"body":"Like, it is going to"},{"speaker":"Whitney Hodges","startTime":2082.3579999999997,"endTime":2084.7479999999996,"body":"increase your reach"},{"speaker":"Whitney Hodges","startTime":2084.7679999999996,"endTime":2086.618,"body":"when you boost a post."},{"speaker":"Whitney Hodges","startTime":2088.0879999999997,"endTime":2091.778,"body":"But are you wanting to pay just"},{"speaker":"Whitney Hodges","startTime":2088.0879999999997,"endTime":2091.778,"body":"to have more people see the"},{"speaker":"Whitney Hodges","startTime":2091.778,"endTime":2096.308,"body":"post and not take any sort of"},{"speaker":"Whitney Hodges","startTime":2091.778,"endTime":2096.308,"body":"action and not really have any"},{"speaker":"Whitney Hodges","startTime":2096.308,"endTime":2100.7679999999996,"body":"great data that you're going to"},{"speaker":"Whitney Hodges","startTime":2096.308,"endTime":2100.7679999999996,"body":"be able to collect from that?"},{"speaker":"Whitney Hodges","startTime":2101.4779999999996,"endTime":2104.3579999999997,"body":"Um, if the answer is"},{"speaker":"Whitney Hodges","startTime":2101.4779999999996,"endTime":2104.3579999999997,"body":"yes, then keep boosting."},{"speaker":"Whitney Hodges","startTime":2105.343,"endTime":2109.013,"body":"But we have a better way that"},{"speaker":"Whitney Hodges","startTime":2105.343,"endTime":2109.013,"body":"we want to show everyone."},{"speaker":"Whitney Hodges","startTime":2109.243,"endTime":2111.863,"body":"And that's really what the"},{"speaker":"Whitney Hodges","startTime":2109.243,"endTime":2111.863,"body":"workshop at the summit is"},{"speaker":"Whitney Hodges","startTime":2111.863,"endTime":2116.7329999999997,"body":"going be geared towards is"},{"speaker":"Whitney Hodges","startTime":2111.863,"endTime":2116.7329999999997,"body":"there is a way that you can"},{"speaker":"Whitney Hodges","startTime":2116.803,"endTime":2120.653,"body":"quote unquote boost a post"},{"speaker":"Whitney Hodges","startTime":2116.803,"endTime":2120.653,"body":"by taking an existing piece"},{"speaker":"Whitney Hodges","startTime":2120.653,"endTime":2124.1929999999998,"body":"of content and existing posts"},{"speaker":"Whitney Hodges","startTime":2120.653,"endTime":2124.1929999999998,"body":"and building it out as an ad,"},{"speaker":"Whitney Hodges","startTime":2124.283,"endTime":2127.6029999999996,"body":"but doing it inside the meta"},{"speaker":"Whitney Hodges","startTime":2124.283,"endTime":2127.6029999999996,"body":"ads manager so that you can"},{"speaker":"Whitney Hodges","startTime":2127.6029999999996,"endTime":2131.8529999999996,"body":"be super intentional with what"},{"speaker":"Whitney Hodges","startTime":2127.6029999999996,"endTime":2131.8529999999996,"body":"your targeting is, what your"},{"speaker":"Whitney Hodges","startTime":2131.8929999999996,"endTime":2136.7529999999997,"body":"objective is, and Be able to"},{"speaker":"Whitney Hodges","startTime":2131.8929999999996,"endTime":2136.7529999999997,"body":"potentially see real results"},{"speaker":"Whitney Hodges","startTime":2136.783,"endTime":2139.6429999999996,"body":"in terms of people clicking"},{"speaker":"Whitney Hodges","startTime":2136.783,"endTime":2139.6429999999996,"body":"through and hitting your website"},{"speaker":"Whitney Hodges","startTime":2139.683,"endTime":2144.2729999999997,"body":"or becoming leads or becoming"},{"speaker":"Whitney Hodges","startTime":2139.683,"endTime":2144.2729999999997,"body":"retargeting audiences inside"},{"speaker":"Whitney Hodges","startTime":2144.2729999999997,"endTime":2146.6429999999996,"body":"the meta app manager is going"},{"speaker":"Whitney Hodges","startTime":2144.2729999999997,"endTime":2146.6429999999996,"body":"to be the only place where we"},{"speaker":"Whitney Hodges","startTime":2146.6429999999996,"endTime":2150.283,"body":"can do that sort of retargeting"},{"speaker":"Whitney Hodges","startTime":2146.6429999999996,"endTime":2150.283,"body":"based on website visitors."},{"speaker":"Whitney Hodges","startTime":2150.508,"endTime":2154.218,"body":"Or people who have interacted"},{"speaker":"Whitney Hodges","startTime":2150.508,"endTime":2154.218,"body":"with you on Facebook Instagram."},{"speaker":"Whitney Hodges","startTime":2154.448,"endTime":2156.4379999999996,"body":"You can't retarget people"},{"speaker":"Whitney Hodges","startTime":2154.448,"endTime":2156.4379999999996,"body":"when you're clicking"},{"speaker":"Whitney Hodges","startTime":2156.598,"endTime":2158.3579999999997,"body":"the boost, right?"},{"speaker":"Whitney Hodges","startTime":2158.6879999999996,"endTime":2160.808,"body":"There's not nearly as"},{"speaker":"Whitney Hodges","startTime":2158.6879999999996,"endTime":2160.808,"body":"much control there."},{"speaker":"Brandee Gaar","startTime":2160.808,"endTime":2163.0779999999995,"body":"That makes sense"},{"speaker":"Brandee Gaar","startTime":2160.808,"endTime":2163.0779999999995,"body":"because when we were talking"},{"speaker":"Brandee Gaar","startTime":2163.0779999999995,"endTime":2166.3679999999995,"body":"about running visibility ads,"},{"speaker":"Brandee Gaar","startTime":2163.0779999999995,"endTime":2166.3679999999995,"body":"you think, Oh, well, if I'm just"},{"speaker":"Brandee Gaar","startTime":2166.3679999999995,"endTime":2168.6379999999995,"body":"trying to get visible, then I"},{"speaker":"Brandee Gaar","startTime":2166.3679999999995,"endTime":2168.6379999999995,"body":"could just click boost, right?"},{"speaker":"Brandee Gaar","startTime":2168.6379999999995,"endTime":2169.278,"body":"Like that's easy."},{"speaker":"Brandee Gaar","startTime":2169.278,"endTime":2170.028,"body":"I'm just trying to get visible."},{"speaker":"Brandee Gaar","startTime":2170.0379999999996,"endTime":2172.6579999999994,"body":"But the difference that you're"},{"speaker":"Brandee Gaar","startTime":2170.0379999999996,"endTime":2172.6579999999994,"body":"talking about and what we're"},{"speaker":"Brandee Gaar","startTime":2172.6579999999994,"endTime":2174.6879999999996,"body":"going to be talking about"},{"speaker":"Brandee Gaar","startTime":2172.6579999999994,"endTime":2174.6879999999996,"body":"and workshopping during the"},{"speaker":"Brandee Gaar","startTime":2174.6879999999996,"endTime":2178.3879999999995,"body":"summit is more that, yes,"},{"speaker":"Brandee Gaar","startTime":2174.6879999999996,"endTime":2178.3879999999995,"body":"we're, you're still getting"},{"speaker":"Brandee Gaar","startTime":2178.3879999999995,"endTime":2181.4179999999997,"body":"visibility, but now we also"},{"speaker":"Brandee Gaar","startTime":2178.3879999999995,"endTime":2181.4179999999997,"body":"have all the data that we can"},{"speaker":"Brandee Gaar","startTime":2181.428,"endTime":2186.3279999999995,"body":"use to make that visibility"},{"speaker":"Brandee Gaar","startTime":2181.428,"endTime":2186.3279999999995,"body":"super targeted, but also to then"},{"speaker":"Brandee Gaar","startTime":2186.3279999999995,"endTime":2188.8679999999995,"body":"reuse it to retarget, right?"},{"speaker":"Daniela Justus","startTime":2190.048,"endTime":2193.2079999999996,"body":"so there are"},{"speaker":"Daniela Justus","startTime":2190.048,"endTime":2193.2079999999996,"body":"a lot of limitations with"},{"speaker":"Daniela Justus","startTime":2193.2479999999996,"endTime":2197.448,"body":"just boosting posts from"},{"speaker":"Daniela Justus","startTime":2193.2479999999996,"endTime":2197.448,"body":"within the sort of native"},{"speaker":"Daniela Justus","startTime":2197.448,"endTime":2201.0579999999995,"body":"platform the way that Meta is"},{"speaker":"Daniela Justus","startTime":2197.448,"endTime":2201.0579999999995,"body":"encouraging its users to do."},{"speaker":"Daniela Justus","startTime":2201.258,"endTime":2202.8879999999995,"body":"And they make it so easy, right?"},{"speaker":"Daniela Justus","startTime":2202.9179999999997,"endTime":2204.1479999999997,"body":"But the, the,"},{"speaker":"Brandee Gaar","startTime":2204.7079999999996,"endTime":2205.468,"body":"Yeah."},{"speaker":"Daniela Justus","startTime":2205.8279999999995,"endTime":2209.4349999999995,"body":"the problem is"},{"speaker":"Daniela Justus","startTime":2205.8279999999995,"endTime":2209.4349999999995,"body":"that, you know, their objective"},{"speaker":"Daniela Justus","startTime":2209.4549999999995,"endTime":2210.7949999999996,"body":"is different from yours."},{"speaker":"Daniela Justus","startTime":2211.2249999999995,"endTime":2212.7749999999996,"body":"And so your objective"},{"speaker":"Daniela Justus","startTime":2211.2249999999995,"endTime":2212.7749999999996,"body":"as a business owner"},{"speaker":"Daniela Justus","startTime":2212.7749999999996,"endTime":2213.4849999999997,"body":"is to get in front of."},{"speaker":"Daniela Justus","startTime":2213.9649999999997,"endTime":2217.6449999999995,"body":"potential clients, ideally,"},{"speaker":"Daniela Justus","startTime":2213.9649999999997,"endTime":2217.6449999999995,"body":"their objective is to get in"},{"speaker":"Daniela Justus","startTime":2217.6449999999995,"endTime":2221.265,"body":"front of people who are going"},{"speaker":"Daniela Justus","startTime":2217.6449999999995,"endTime":2221.265,"body":"to see your post, engage with"},{"speaker":"Daniela Justus","startTime":2221.265,"endTime":2222.9549999999995,"body":"it, and not leave the app."},{"speaker":"Brandee Gaar","startTime":2223.575,"endTime":2223.8349999999996,"body":"Yep."},{"speaker":"Daniela Justus","startTime":2224.4549999999995,"endTime":2226.575,"body":"And that"},{"speaker":"Daniela Justus","startTime":2224.4549999999995,"endTime":2226.575,"body":"discrepancy alone, that"},{"speaker":"Daniela Justus","startTime":2226.575,"endTime":2229.2249999999995,"body":"difference, makes it to"},{"speaker":"Daniela Justus","startTime":2226.575,"endTime":2229.2249999999995,"body":"where you don't want to be"},{"speaker":"Daniela Justus","startTime":2229.2249999999995,"endTime":2231.555,"body":"boosting the posts, because"},{"speaker":"Daniela Justus","startTime":2229.2249999999995,"endTime":2231.555,"body":"then you're just, you're"},{"speaker":"Daniela Justus","startTime":2231.555,"endTime":2233.995,"body":"just feeding their objective."},{"speaker":"Daniela Justus","startTime":2234.015,"endTime":2237.0049999999997,"body":"You're feeding the platform"},{"speaker":"Daniela Justus","startTime":2234.015,"endTime":2237.0049999999997,"body":"that you're working on rather"},{"speaker":"Daniela Justus","startTime":2237.0049999999997,"endTime":2238.265,"body":"than fueling your business."},{"speaker":"Daniela Justus","startTime":2238.615,"endTime":2241.6049999999996,"body":"Um, so when you set up the,"},{"speaker":"Daniela Justus","startTime":2238.615,"endTime":2241.6049999999996,"body":"instead of boosting the posts,"},{"speaker":"Daniela Justus","startTime":2241.6249999999995,"endTime":2245.0449999999996,"body":"you can still kind of use the"},{"speaker":"Daniela Justus","startTime":2241.6249999999995,"endTime":2245.0449999999996,"body":"same piece of content promote"},{"speaker":"Daniela Justus","startTime":2245.0449999999996,"endTime":2248.74,"body":"it through a really simple"},{"speaker":"Daniela Justus","startTime":2245.0449999999996,"endTime":2248.74,"body":"ad campaign, but you have so"},{"speaker":"Daniela Justus","startTime":2248.74,"endTime":2251.6099999999997,"body":"much more control on the back"},{"speaker":"Daniela Justus","startTime":2248.74,"endTime":2251.6099999999997,"body":"end in terms of who sees it,"},{"speaker":"Daniela Justus","startTime":2251.8799999999997,"endTime":2255.5799999999995,"body":"making sure that you're really"},{"speaker":"Daniela Justus","startTime":2251.8799999999997,"endTime":2255.5799999999995,"body":"targeting people who either are"},{"speaker":"Daniela Justus","startTime":2255.6699999999996,"endTime":2259.24,"body":"your engaged followers that you"},{"speaker":"Daniela Justus","startTime":2255.6699999999996,"endTime":2259.24,"body":"want to retarget, or that you're"},{"speaker":"Daniela Justus","startTime":2259.2499999999995,"endTime":2261.9199999999996,"body":"being really specific about"},{"speaker":"Daniela Justus","startTime":2259.2499999999995,"endTime":2261.9199999999996,"body":"who you're showing that piece"},{"speaker":"Daniela Justus","startTime":2261.9199999999996,"endTime":2265.87,"body":"of content to, that they're"},{"speaker":"Daniela Justus","startTime":2261.9199999999996,"endTime":2265.87,"body":"actually going to potentially"},{"speaker":"Daniela Justus","startTime":2265.87,"endTime":2269.66,"body":"become clients or be people who"},{"speaker":"Daniela Justus","startTime":2265.87,"endTime":2269.66,"body":"fit the bill, rather than just"},{"speaker":"Daniela Justus","startTime":2269.66,"endTime":2274.575,"body":"your who's still scrolling at"},{"speaker":"Daniela Justus","startTime":2269.66,"endTime":2274.575,"body":"whatever time of night when,"},{"speaker":"Daniela Justus","startTime":2274.6349999999998,"endTime":2277.4749999999995,"body":"you know, when we're trying"},{"speaker":"Daniela Justus","startTime":2274.6349999999998,"endTime":2277.4749999999995,"body":"to get that added visibility."},{"speaker":"Brandee Gaar","startTime":2277.8749999999995,"endTime":2278.4149999999995,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":2278.5649999999996,"endTime":2278.9349999999995,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":2278.9849999999997,"endTime":2280.1349999999998,"body":"Oh, this makes so much sense."},{"speaker":"Brandee Gaar","startTime":2280.4549999999995,"endTime":2284.615,"body":"And what I think is really"},{"speaker":"Brandee Gaar","startTime":2280.4549999999995,"endTime":2284.615,"body":"exciting about this particular"},{"speaker":"Brandee Gaar","startTime":2284.615,"endTime":2287.015,"body":"topic is, at the summit,"},{"speaker":"Brandee Gaar","startTime":2284.615,"endTime":2287.015,"body":"you guys are doing a whole"},{"speaker":"Brandee Gaar","startTime":2287.015,"endTime":2291.0249999999996,"body":"workshop on On literally how"},{"speaker":"Brandee Gaar","startTime":2287.015,"endTime":2291.0249999999996,"body":"to set this up and the goal"},{"speaker":"Brandee Gaar","startTime":2291.0249999999996,"endTime":2294.4049999999997,"body":"is that our attendees will"},{"speaker":"Brandee Gaar","startTime":2291.0249999999996,"endTime":2294.4049999999997,"body":"walk away with this being"},{"speaker":"Brandee Gaar","startTime":2294.4149999999995,"endTime":2295.7949999999996,"body":"able to run in the background."},{"speaker":"Brandee Gaar","startTime":2295.7949999999996,"endTime":2298.5849999999996,"body":"And so what I think is so cool"},{"speaker":"Brandee Gaar","startTime":2295.7949999999996,"endTime":2298.5849999999996,"body":"about that is like you could"},{"speaker":"Brandee Gaar","startTime":2298.6449999999995,"endTime":2301.8149999999996,"body":"make back the price of your"},{"speaker":"Brandee Gaar","startTime":2298.6449999999995,"endTime":2301.8149999999996,"body":"summit ticket literally just"},{"speaker":"Brandee Gaar","startTime":2301.8149999999996,"endTime":2306.075,"body":"from doing this one workshop at"},{"speaker":"Brandee Gaar","startTime":2301.8149999999996,"endTime":2306.075,"body":"the summit and having leads come"},{"speaker":"Brandee Gaar","startTime":2306.075,"endTime":2309.365,"body":"in while you're still learning"},{"speaker":"Brandee Gaar","startTime":2306.075,"endTime":2309.365,"body":"how to grow your profitable"},{"speaker":"Brandee Gaar","startTime":2309.365,"endTime":2310.4149999999995,"body":"business at the summit."},{"speaker":"Brandee Gaar","startTime":2310.4149999999995,"endTime":2314.9349999999995,"body":"And I'm so excited about it when"},{"speaker":"Brandee Gaar","startTime":2310.4149999999995,"endTime":2314.9349999999995,"body":"I Got your speaker application."},{"speaker":"Brandee Gaar","startTime":2314.9549999999995,"endTime":2317.1049999999996,"body":"I was just like I'm"},{"speaker":"Brandee Gaar","startTime":2314.9549999999995,"endTime":2317.1049999999996,"body":"in like I'm hooked."},{"speaker":"Brandee Gaar","startTime":2317.1449999999995,"endTime":2319.9349999999995,"body":"I love the way you guys talk"},{"speaker":"Brandee Gaar","startTime":2317.1449999999995,"endTime":2319.9349999999995,"body":"about ads I love how simple"},{"speaker":"Brandee Gaar","startTime":2319.9349999999995,"endTime":2322.6749999999997,"body":"you make it I love that"},{"speaker":"Brandee Gaar","startTime":2319.9349999999995,"endTime":2322.6749999999997,"body":"you understand the wedding"},{"speaker":"Brandee Gaar","startTime":2322.6849999999995,"endTime":2325.595,"body":"industry and how different"},{"speaker":"Brandee Gaar","startTime":2322.6849999999995,"endTime":2325.595,"body":"it is hearing you Daniela"},{"speaker":"Brandee Gaar","startTime":2325.615,"endTime":2327.9749999999995,"body":"say, you know Coaching"},{"speaker":"Brandee Gaar","startTime":2325.615,"endTime":2327.9749999999995,"body":"is like this long funnel."},{"speaker":"Brandee Gaar","startTime":2327.9849999999997,"endTime":2331.2949999999996,"body":"I swear my funnels are so long"},{"speaker":"Brandee Gaar","startTime":2327.9849999999997,"endTime":2331.2949999999996,"body":"like spaghetti everywhere And"},{"speaker":"Brandee Gaar","startTime":2331.4049999999997,"endTime":2334.1349999999998,"body":"that's not the same for the"},{"speaker":"Brandee Gaar","startTime":2331.4049999999997,"endTime":2334.1349999999998,"body":"wedding industry at all So I"},{"speaker":"Brandee Gaar","startTime":2334.1349999999998,"endTime":2337.3349999999996,"body":"love that you guys know that and"},{"speaker":"Brandee Gaar","startTime":2334.1349999999998,"endTime":2337.3349999999996,"body":"I'm just obsessed with getting"},{"speaker":"Brandee Gaar","startTime":2337.3349999999996,"endTime":2340.7499999999995,"body":"you in front of my audience at"},{"speaker":"Brandee Gaar","startTime":2337.3349999999996,"endTime":2340.7499999999995,"body":"the summit and our attendees."},{"speaker":"Brandee Gaar","startTime":2340.7599999999998,"endTime":2343.2899999999995,"body":"So, um, where can"},{"speaker":"Brandee Gaar","startTime":2340.7599999999998,"endTime":2343.2899999999995,"body":"everybody connect with"},{"speaker":"Brandee Gaar","startTime":2343.2899999999995,"endTime":2344.3499999999995,"body":"you before the summit?"},{"speaker":"Brandee Gaar","startTime":2344.3499999999995,"endTime":2346.41,"body":"Where can everybody connect"},{"speaker":"Brandee Gaar","startTime":2344.3499999999995,"endTime":2346.41,"body":"with you right now as they're"},{"speaker":"Brandee Gaar","startTime":2346.41,"endTime":2347.3999999999996,"body":"listening to this podcast?"},{"speaker":"Whitney Hodges","startTime":2347.6249999999995,"endTime":2348.3949999999995,"body":"Great question."},{"speaker":"Whitney Hodges","startTime":2348.4549999999995,"endTime":2350.7249999999995,"body":"Um, Instagram really"},{"speaker":"Whitney Hodges","startTime":2348.4549999999995,"endTime":2350.7249999999995,"body":"is where we hang out."},{"speaker":"Whitney Hodges","startTime":2351.1849999999995,"endTime":2352.9149999999995,"body":"So you can find us on Instagram."},{"speaker":"Whitney Hodges","startTime":2353.0449999999996,"endTime":2354.8349999999996,"body":"Our handle is"},{"speaker":"Whitney Hodges","startTime":2353.0449999999996,"endTime":2354.8349999999996,"body":"WeddingIndustryAds."},{"speaker":"Whitney Hodges","startTime":2355.2949999999996,"endTime":2358.0849999999996,"body":"Um, from there, you know,"},{"speaker":"Whitney Hodges","startTime":2355.2949999999996,"endTime":2358.0849999999996,"body":"there's lots of great content"},{"speaker":"Whitney Hodges","startTime":2358.1049999999996,"endTime":2361.055,"body":"on our grid, but you can also"},{"speaker":"Whitney Hodges","startTime":2358.1049999999996,"endTime":2361.055,"body":"head over to our LinkedIn"},{"speaker":"Whitney Hodges","startTime":2361.055,"endTime":2364.4849999999997,"body":"bio if you want to Check"},{"speaker":"Whitney Hodges","startTime":2361.055,"endTime":2364.4849999999997,"body":"out our website, check out"},{"speaker":"Whitney Hodges","startTime":2364.575,"endTime":2368.365,"body":"other, you know, upcoming,"},{"speaker":"Whitney Hodges","startTime":2364.575,"endTime":2368.365,"body":"uh, education opportunities."},{"speaker":"Whitney Hodges","startTime":2368.3749999999995,"endTime":2371.0049999999997,"body":"That's where we always, you"},{"speaker":"Whitney Hodges","startTime":2368.3749999999995,"endTime":2371.0049999999997,"body":"know, keep everything up to"},{"speaker":"Whitney Hodges","startTime":2371.0049999999997,"endTime":2373.6249999999995,"body":"date in terms of podcasts we've"},{"speaker":"Whitney Hodges","startTime":2371.0049999999997,"endTime":2373.6249999999995,"body":"been featured on or, you know,"},{"speaker":"Whitney Hodges","startTime":2373.7949999999996,"endTime":2376.0049999999997,"body":"summits that we are a part of."},{"speaker":"Whitney Hodges","startTime":2376.325,"endTime":2380.115,"body":"You'll also find on there,"},{"speaker":"Whitney Hodges","startTime":2376.325,"endTime":2380.115,"body":"um, you know, some cool"},{"speaker":"Whitney Hodges","startTime":2380.2249999999995,"endTime":2384.9999999999995,"body":"freebies, like if you want to"},{"speaker":"Whitney Hodges","startTime":2380.2249999999995,"endTime":2384.9999999999995,"body":"Opt in for this really great"},{"speaker":"Whitney Hodges","startTime":2384.9999999999995,"endTime":2387.41,"body":"presentation that we have"},{"speaker":"Whitney Hodges","startTime":2384.9999999999995,"endTime":2387.41,"body":"that really gets into the"},{"speaker":"Whitney Hodges","startTime":2387.41,"endTime":2391.1299999999997,"body":"specifics about how Google"},{"speaker":"Whitney Hodges","startTime":2387.41,"endTime":2391.1299999999997,"body":"and Meta ads work together."},{"speaker":"Whitney Hodges","startTime":2391.4399999999996,"endTime":2392.7899999999995,"body":"You can check that out there."},{"speaker":"Whitney Hodges","startTime":2392.93,"endTime":2393.0799999999995,"body":"So"},{"speaker":"Brandee Gaar","startTime":2393.4159999999997,"endTime":2394.006,"body":"I love it."},{"speaker":"Brandee Gaar","startTime":2394.2259999999997,"endTime":2397.4159999999997,"body":"You guys, I am so, so"},{"speaker":"Brandee Gaar","startTime":2394.2259999999997,"endTime":2397.4159999999997,"body":"excited to have Daniella"},{"speaker":"Brandee Gaar","startTime":2397.4259999999995,"endTime":2398.5959999999995,"body":"and Whitney at the Summit."},{"speaker":"Brandee Gaar","startTime":2398.6159999999995,"endTime":2400.3259999999996,"body":"If you don't already"},{"speaker":"Brandee Gaar","startTime":2398.6159999999995,"endTime":2400.3259999999996,"body":"have your Summit ticket,"},{"speaker":"Brandee Gaar","startTime":2400.336,"endTime":2401.486,"body":"head over to brandegaar."},{"speaker":"Brandee Gaar","startTime":2401.486,"endTime":2402.7459999999996,"body":"com slash summit."},{"speaker":"Brandee Gaar","startTime":2402.756,"endTime":2405.756,"body":"It's coming up the first"},{"speaker":"Brandee Gaar","startTime":2402.756,"endTime":2405.756,"body":"week of June in Austin in"},{"speaker":"Brandee Gaar","startTime":2405.796,"endTime":2408.5759999999996,"body":"one of the quirkiest cities"},{"speaker":"Brandee Gaar","startTime":2405.796,"endTime":2408.5759999999996,"body":"I've ever been to in my life."},{"speaker":"Brandee Gaar","startTime":2408.6059999999998,"endTime":2411.586,"body":"So, Whitney, I'm excited"},{"speaker":"Brandee Gaar","startTime":2408.6059999999998,"endTime":2411.586,"body":"to get to know more"},{"speaker":"Brandee Gaar","startTime":2411.6059999999998,"endTime":2412.9959999999996,"body":"about your city as well."},{"speaker":"Brandee Gaar","startTime":2412.9959999999996,"endTime":2417.9459999999995,"body":"We have Such a fun lineup"},{"speaker":"Brandee Gaar","startTime":2412.9959999999996,"endTime":2417.9459999999995,"body":"of speakers, and it will 100"},{"speaker":"Brandee Gaar","startTime":2417.9459999999995,"endTime":2421.316,"body":"percent be worth your investment"},{"speaker":"Brandee Gaar","startTime":2417.9459999999995,"endTime":2421.316,"body":"to be there and be in that"},{"speaker":"Brandee Gaar","startTime":2421.316,"endTime":2423.0759999999996,"body":"room learning how to build"},{"speaker":"Brandee Gaar","startTime":2421.316,"endTime":2423.0759999999996,"body":"your profitable business."},{"speaker":"Brandee Gaar","startTime":2423.1059999999998,"endTime":2426.0759999999996,"body":"Ladies, thank you so much for"},{"speaker":"Brandee Gaar","startTime":2423.1059999999998,"endTime":2426.0759999999996,"body":"pouring into our audience today."},{"speaker":"Brandee Gaar","startTime":2426.0959999999995,"endTime":2428.756,"body":"I cannot wait to see you"},{"speaker":"Brandee Gaar","startTime":2426.0959999999995,"endTime":2428.756,"body":"in just a couple of months"},{"speaker":"Brandee Gaar","startTime":2428.7859999999996,"endTime":2429.816,"body":"at Summit in Austin."},{"speaker":"Daniela Justus","startTime":2430.1249999999995,"endTime":2430.9749999999995,"body":"Thank you, Brandee."},{"speaker":"Daniela Justus","startTime":2430.9749999999995,"endTime":2431.9149999999995,"body":"This has been a lot of fun."},{"speaker":"Daniela Justus","startTime":2431.9149999999995,"endTime":2432.6649999999995,"body":"We're excited too."},{"speaker":"Whitney Hodges","startTime":2432.8459999999995,"endTime":2433.6959999999995,"body":"thanks for having us."},{"speaker":"Whitney Hodges","startTime":2433.6959999999995,"endTime":2435.0759999999996,"body":"We can't wait see"},{"speaker":"Whitney Hodges","startTime":2433.6959999999995,"endTime":2435.0759999999996,"body":"everybody in June."},{"speaker":"Brandee Gaar","startTime":2435.2229999999995,"endTime":2435.823,"body":"Bye, guys!"}]}