{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":65.703,"endTime":68.033,"body":"Recently in"},{"speaker":"Brandee Gaar","startTime":65.703,"endTime":68.033,"body":"my group, a question came"},{"speaker":"Brandee Gaar","startTime":68.033,"endTime":71.173,"body":"up about when you should"},{"speaker":"Brandee Gaar","startTime":68.033,"endTime":71.173,"body":"start to run Google ads."},{"speaker":"Brandee Gaar","startTime":71.82600000000001,"endTime":75.236,"body":"If you need a few extra leads,"},{"speaker":"Brandee Gaar","startTime":71.82600000000001,"endTime":75.236,"body":"should you turn on a Google ad?"},{"speaker":"Brandee Gaar","startTime":75.643,"endTime":78.183,"body":"When is the right time to"},{"speaker":"Brandee Gaar","startTime":75.643,"endTime":78.183,"body":"do it so that you ensure"},{"speaker":"Brandee Gaar","startTime":78.183,"endTime":79.52300000000001,"body":"you have enough leads?"},{"speaker":"Brandee Gaar","startTime":79.91300000000001,"endTime":83.63300000000001,"body":"And so many more questions"},{"speaker":"Brandee Gaar","startTime":79.91300000000001,"endTime":83.63300000000001,"body":"all surrounding when and"},{"speaker":"Brandee Gaar","startTime":83.63300000000001,"endTime":85.47300000000001,"body":"how to turn on paid ads."},{"speaker":"Brandee Gaar","startTime":86.843,"endTime":91.263,"body":"I am a massive fan of paid"},{"speaker":"Brandee Gaar","startTime":86.843,"endTime":91.263,"body":"advertising here for this"},{"speaker":"Brandee Gaar","startTime":91.263,"endTime":92.803,"body":"brand, for Wedding Pro CEO."},{"speaker":"Brandee Gaar","startTime":93.083,"endTime":95.32300000000001,"body":"We do paid advertising"},{"speaker":"Brandee Gaar","startTime":93.083,"endTime":95.32300000000001,"body":"every single month."},{"speaker":"Brandee Gaar","startTime":95.35300000000001,"endTime":97.16300000000001,"body":"We've been doing it for"},{"speaker":"Brandee Gaar","startTime":95.35300000000001,"endTime":97.16300000000001,"body":"almost two years now."},{"speaker":"Brandee Gaar","startTime":97.16300000000001,"endTime":99.66300000000001,"body":"And honestly, I don't know"},{"speaker":"Brandee Gaar","startTime":97.16300000000001,"endTime":99.66300000000001,"body":"that I can ever see myself"},{"speaker":"Brandee Gaar","startTime":99.66300000000001,"endTime":103.433,"body":"turning that off, but as I've"},{"speaker":"Brandee Gaar","startTime":99.66300000000001,"endTime":103.433,"body":"shared before on the podcast,"},{"speaker":"Brandee Gaar","startTime":103.46300000000001,"endTime":107.173,"body":"and you'll hear me say in this"},{"speaker":"Brandee Gaar","startTime":103.46300000000001,"endTime":107.173,"body":"episode, I still have not yet"},{"speaker":"Brandee Gaar","startTime":107.173,"endTime":110.47300000000001,"body":"pulled the trigger and running"},{"speaker":"Brandee Gaar","startTime":107.173,"endTime":110.47300000000001,"body":"paid advertising for Blush."},{"speaker":"Brandee Gaar","startTime":110.798,"endTime":113.118,"body":"I'm incredibly excited to do so."},{"speaker":"Brandee Gaar","startTime":113.118,"endTime":116.62800000000001,"body":"And I know that it's coming"},{"speaker":"Brandee Gaar","startTime":113.118,"endTime":116.62800000000001,"body":"this year in 2024, and I'm"},{"speaker":"Brandee Gaar","startTime":116.62800000000001,"endTime":119.47800000000001,"body":"actually really excited"},{"speaker":"Brandee Gaar","startTime":116.62800000000001,"endTime":119.47800000000001,"body":"to hopefully be able to"},{"speaker":"Brandee Gaar","startTime":119.488,"endTime":121.308,"body":"document that process for you."},{"speaker":"Brandee Gaar","startTime":121.648,"endTime":124.498,"body":"from someone who's never run"},{"speaker":"Brandee Gaar","startTime":121.648,"endTime":124.498,"body":"ads so you can see exactly"},{"speaker":"Brandee Gaar","startTime":124.498,"endTime":125.688,"body":"what the process looks like."},{"speaker":"Brandee Gaar","startTime":125.708,"endTime":129.308,"body":"But in today's episode, Mark"},{"speaker":"Brandee Gaar","startTime":125.708,"endTime":129.308,"body":"Chapman from the I Do Society"},{"speaker":"Brandee Gaar","startTime":129.318,"endTime":132.628,"body":"and I are chatting all about"},{"speaker":"Brandee Gaar","startTime":129.318,"endTime":132.628,"body":"the reasons that you should"},{"speaker":"Brandee Gaar","startTime":132.638,"endTime":135.678,"body":"run ads and the things that you"},{"speaker":"Brandee Gaar","startTime":132.638,"endTime":135.678,"body":"should do before you start ads."},{"speaker":"Brandee Gaar","startTime":136.048,"endTime":139.58800000000002,"body":"And we're also talking"},{"speaker":"Brandee Gaar","startTime":136.048,"endTime":139.58800000000002,"body":"about when ads may not be"},{"speaker":"Brandee Gaar","startTime":139.618,"endTime":142.958,"body":"a great strategy for you at"},{"speaker":"Brandee Gaar","startTime":139.618,"endTime":142.958,"body":"this time in your business."},{"speaker":"Brandee Gaar","startTime":142.958,"endTime":146.828,"body":"Because there's no reason for"},{"speaker":"Brandee Gaar","startTime":142.958,"endTime":146.828,"body":"you to just waste money in"},{"speaker":"Brandee Gaar","startTime":146.828,"endTime":147.883,"body":"paying for ads that aren't good."},{"speaker":"Brandee Gaar","startTime":147.883,"endTime":149.323,"body":"Aren't going to actually work."},{"speaker":"Brandee Gaar","startTime":149.323,"endTime":152.563,"body":"So we're giving you lots"},{"speaker":"Brandee Gaar","startTime":149.323,"endTime":152.563,"body":"of tips about exactly when"},{"speaker":"Brandee Gaar","startTime":152.563,"endTime":155.923,"body":"to run ads, how to run ads,"},{"speaker":"Brandee Gaar","startTime":152.563,"endTime":155.923,"body":"and how to know if you are"},{"speaker":"Brandee Gaar","startTime":155.928,"endTime":156.973,"body":"a great candidate for it."},{"speaker":"Brandee Gaar","startTime":156.973,"endTime":159.793,"body":"So you guys, I know so many"},{"speaker":"Brandee Gaar","startTime":156.973,"endTime":159.793,"body":"of you have dm'd me and"},{"speaker":"Brandee Gaar","startTime":159.793,"endTime":161.083,"body":"said, Brandee, I'm so close."},{"speaker":"Brandee Gaar","startTime":161.083,"endTime":163.03300000000002,"body":"I'm so close on the ads train."},{"speaker":"Brandee Gaar","startTime":163.183,"endTime":165.853,"body":"So this is gonna be such"},{"speaker":"Brandee Gaar","startTime":163.183,"endTime":165.853,"body":"a fun episode for you."},{"speaker":"Brandee Gaar","startTime":166.78300000000002,"endTime":167.833,"body":"Hey, there's CEOs."},{"speaker":"Brandee Gaar","startTime":168.073,"endTime":170.803,"body":"This is the Wedding Pro CEO"},{"speaker":"Brandee Gaar","startTime":168.073,"endTime":170.803,"body":"podcast, and I'm your host."},{"speaker":"Brandee Gaar","startTime":171.663,"endTime":173.573,"body":"I'm a wedding pro just"},{"speaker":"Brandee Gaar","startTime":171.663,"endTime":173.573,"body":"like you who's built one"},{"speaker":"Brandee Gaar","startTime":173.573,"endTime":176.083,"body":"of the largest planning"},{"speaker":"Brandee Gaar","startTime":173.573,"endTime":176.083,"body":"firms in Orlando, Florida."},{"speaker":"Brandee Gaar","startTime":176.433,"endTime":178.793,"body":"But it wasn't that long"},{"speaker":"Brandee Gaar","startTime":176.433,"endTime":178.793,"body":"ago when that success came"},{"speaker":"Brandee Gaar","startTime":178.793,"endTime":182.133,"body":"with long days, sleepless"},{"speaker":"Brandee Gaar","startTime":178.793,"endTime":182.133,"body":"nights, and little to no pay."},{"speaker":"Brandee Gaar","startTime":182.173,"endTime":184.473,"body":"Fast forward to today, and"},{"speaker":"Brandee Gaar","startTime":182.173,"endTime":184.473,"body":"I have the business that"},{"speaker":"Brandee Gaar","startTime":184.473,"endTime":185.77300000000002,"body":"I've always dreamed of."},{"speaker":"Brandee Gaar","startTime":186.013,"endTime":189.493,"body":"Steady profit, a killer team,"},{"speaker":"Brandee Gaar","startTime":186.013,"endTime":189.493,"body":"and weekends with my family."},{"speaker":"Brandee Gaar","startTime":189.543,"endTime":192.453,"body":"Over the past three years, I've"},{"speaker":"Brandee Gaar","startTime":189.543,"endTime":192.453,"body":"taught more than a thousand"},{"speaker":"Brandee Gaar","startTime":192.453,"endTime":193.973,"body":"wedding pros how to do the same."},{"speaker":"Brandee Gaar","startTime":194.163,"endTime":197.223,"body":"My mission is to create a"},{"speaker":"Brandee Gaar","startTime":194.163,"endTime":197.223,"body":"movement of wedding pros who"},{"speaker":"Brandee Gaar","startTime":197.25300000000001,"endTime":200.263,"body":"are building a profitable"},{"speaker":"Brandee Gaar","startTime":197.25300000000001,"endTime":200.263,"body":"wedding business that they"},{"speaker":"Brandee Gaar","startTime":200.263,"endTime":202.893,"body":"have always dreamed  of."},{"speaker":"Brandee Gaar","startTime":203.088,"endTime":206.548,"body":"Mark, I am so excited to"},{"speaker":"Brandee Gaar","startTime":203.088,"endTime":206.548,"body":"have you back on the podcast."},{"speaker":"Brandee Gaar","startTime":206.548,"endTime":209.96800000000002,"body":"I always love chatting with"},{"speaker":"Brandee Gaar","startTime":206.548,"endTime":209.96800000000002,"body":"you about all things ads."},{"speaker":"Brandee Gaar","startTime":210.208,"endTime":212.078,"body":"And so welcome back to the show."},{"speaker":"Mark Chapman","startTime":212.308,"endTime":212.818,"body":"Thank you."},{"speaker":"Mark Chapman","startTime":212.818,"endTime":214.948,"body":"It's so good to be here"},{"speaker":"Mark Chapman","startTime":212.818,"endTime":214.948,"body":"and you do so much for"},{"speaker":"Mark Chapman","startTime":214.948,"endTime":217.428,"body":"the, for your audience and"},{"speaker":"Mark Chapman","startTime":214.948,"endTime":217.428,"body":"your circle of influence."},{"speaker":"Mark Chapman","startTime":217.428,"endTime":219.168,"body":"It's great to be here and"},{"speaker":"Mark Chapman","startTime":217.428,"endTime":219.168,"body":"just be a little part of that."},{"speaker":"Mark Chapman","startTime":219.198,"endTime":219.868,"body":"You do amazing things."},{"speaker":"Mark Chapman","startTime":219.868,"endTime":221.048,"body":"So thanks for having me."},{"speaker":"Brandee Gaar","startTime":221.308,"endTime":222.598,"body":"Well,"},{"speaker":"Brandee Gaar","startTime":221.308,"endTime":222.598,"body":"you're so sweet."},{"speaker":"Brandee Gaar","startTime":222.618,"endTime":225.828,"body":"I just could talk"},{"speaker":"Brandee Gaar","startTime":222.618,"endTime":225.828,"body":"ads with you all day."},{"speaker":"Brandee Gaar","startTime":225.828,"endTime":227.978,"body":"And so we're gonna, Mark and I"},{"speaker":"Brandee Gaar","startTime":225.828,"endTime":227.978,"body":"were talking before the show,"},{"speaker":"Brandee Gaar","startTime":227.978,"endTime":230.308,"body":"we were like, okay, we're going"},{"speaker":"Brandee Gaar","startTime":227.978,"endTime":230.308,"body":"to try to stay on track here."},{"speaker":"Brandee Gaar","startTime":230.308,"endTime":232.87800000000001,"body":"We're going to like really"},{"speaker":"Brandee Gaar","startTime":230.308,"endTime":232.87800000000001,"body":"make sure that we're answering"},{"speaker":"Brandee Gaar","startTime":232.928,"endTime":234.858,"body":"all of your ads questions."},{"speaker":"Brandee Gaar","startTime":234.90800000000002,"endTime":238.048,"body":"And if you want to know a"},{"speaker":"Brandee Gaar","startTime":234.90800000000002,"endTime":238.048,"body":"little bit more about Mark"},{"speaker":"Brandee Gaar","startTime":238.068,"endTime":241.418,"body":"and Google ads specifically,"},{"speaker":"Brandee Gaar","startTime":238.068,"endTime":241.418,"body":"go back and listen to episode"},{"speaker":"Brandee Gaar","startTime":241.418,"endTime":244.618,"body":"164, because Mark and I"},{"speaker":"Brandee Gaar","startTime":241.418,"endTime":244.618,"body":"talked All about Google ads."},{"speaker":"Brandee Gaar","startTime":244.618,"endTime":246.518,"body":"That's one of our"},{"speaker":"Brandee Gaar","startTime":244.618,"endTime":246.518,"body":"most popular episodes."},{"speaker":"Brandee Gaar","startTime":246.518,"endTime":248.048,"body":"We love that episode."},{"speaker":"Brandee Gaar","startTime":248.118,"endTime":251.43800000000002,"body":"But today we're going to talk a"},{"speaker":"Brandee Gaar","startTime":248.118,"endTime":251.43800000000002,"body":"lot more in depth about things"},{"speaker":"Brandee Gaar","startTime":251.43800000000002,"endTime":254.828,"body":"that work, things that don't"},{"speaker":"Brandee Gaar","startTime":251.43800000000002,"endTime":254.828,"body":"work with ads, and just some"},{"speaker":"Brandee Gaar","startTime":254.828,"endTime":257.308,"body":"different things that you can"},{"speaker":"Brandee Gaar","startTime":254.828,"endTime":257.308,"body":"think about when you're starting"},{"speaker":"Brandee Gaar","startTime":257.308,"endTime":260.568,"body":"to think about running Google"},{"speaker":"Brandee Gaar","startTime":257.308,"endTime":260.568,"body":"ads, Instagram ads, meta ads,"},{"speaker":"Brandee Gaar","startTime":260.578,"endTime":262.01800000000003,"body":"TikTok, all the things Yeah."},{"speaker":"Brandee Gaar","startTime":262.25800000000004,"endTime":263.848,"body":"So Mark, are you"},{"speaker":"Brandee Gaar","startTime":262.25800000000004,"endTime":263.848,"body":"ready to get into it?"},{"speaker":"Mark Chapman","startTime":264.058,"endTime":264.598,"body":"I'm ready."},{"speaker":"Mark Chapman","startTime":264.598,"endTime":265.438,"body":"Let's dive in."},{"speaker":"Mark Chapman","startTime":265.448,"endTime":268.228,"body":"This is going to be such good"},{"speaker":"Mark Chapman","startTime":265.448,"endTime":268.228,"body":"information for wedding pros."},{"speaker":"Brandee Gaar","startTime":268.45799999999997,"endTime":269.028,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":269.028,"endTime":269.33799999999997,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":269.418,"endTime":272.368,"body":"I definitely think that at"},{"speaker":"Brandee Gaar","startTime":269.418,"endTime":272.368,"body":"least from what I've seen, more"},{"speaker":"Brandee Gaar","startTime":272.368,"endTime":275.58799999999997,"body":"wedding pros are open to running"},{"speaker":"Brandee Gaar","startTime":272.368,"endTime":275.58799999999997,"body":"ads, but I think that there's"},{"speaker":"Brandee Gaar","startTime":275.598,"endTime":277.968,"body":"a lot of maybe misconceptions."},{"speaker":"Brandee Gaar","startTime":277.968,"endTime":280.108,"body":"I don't want to say mistakes,"},{"speaker":"Brandee Gaar","startTime":277.968,"endTime":280.108,"body":"but maybe misconceptions"},{"speaker":"Brandee Gaar","startTime":280.13800000000003,"endTime":281.783,"body":"about how ads work."},{"speaker":"Brandee Gaar","startTime":281.783,"endTime":284.45799999999997,"body":"So can you, Kind of just give"},{"speaker":"Brandee Gaar","startTime":281.783,"endTime":284.45799999999997,"body":"a brief overview of like, when"},{"speaker":"Brandee Gaar","startTime":284.568,"endTime":287.028,"body":"is the best time to run ads"},{"speaker":"Brandee Gaar","startTime":284.568,"endTime":287.028,"body":"or like, who should even be"},{"speaker":"Brandee Gaar","startTime":287.028,"endTime":288.078,"body":"thinking about running ads?"},{"speaker":"Mark Chapman","startTime":288.108,"endTime":288.468,"body":"Yeah."},{"speaker":"Mark Chapman","startTime":288.478,"endTime":290.398,"body":"I mean, your question is"},{"speaker":"Mark Chapman","startTime":288.478,"endTime":290.398,"body":"like, should I run ads"},{"speaker":"Mark Chapman","startTime":290.398,"endTime":291.368,"body":"or should I not run ads?"},{"speaker":"Mark Chapman","startTime":291.368,"endTime":293.51800000000003,"body":"That's in the mind of"},{"speaker":"Mark Chapman","startTime":291.368,"endTime":293.51800000000003,"body":"a, of a wedding pro."},{"speaker":"Mark Chapman","startTime":293.548,"endTime":295.37800000000004,"body":"Cause they want more business."},{"speaker":"Mark Chapman","startTime":295.658,"endTime":297.398,"body":"Maybe they only want a"},{"speaker":"Mark Chapman","startTime":295.658,"endTime":297.398,"body":"certain amount more business,"},{"speaker":"Mark Chapman","startTime":297.398,"endTime":299.938,"body":"but they want more business"},{"speaker":"Mark Chapman","startTime":297.398,"endTime":299.938,"body":"and advertising is a viable"},{"speaker":"Mark Chapman","startTime":299.938,"endTime":301.118,"body":"way to get more business."},{"speaker":"Mark Chapman","startTime":301.408,"endTime":303.528,"body":"And you know, that's the"},{"speaker":"Mark Chapman","startTime":301.408,"endTime":303.528,"body":"really long answer to that,"},{"speaker":"Mark Chapman","startTime":303.538,"endTime":306.818,"body":"but I'll give you as quick of"},{"speaker":"Mark Chapman","startTime":303.538,"endTime":306.818,"body":"an answer so we can dive into"},{"speaker":"Mark Chapman","startTime":306.818,"endTime":311.63800000000003,"body":"it deeper as possible is that"},{"speaker":"Mark Chapman","startTime":306.818,"endTime":311.63800000000003,"body":"you should run ads if you have."},{"speaker":"Mark Chapman","startTime":311.793,"endTime":314.553,"body":"No more time to nurture"},{"speaker":"Mark Chapman","startTime":311.793,"endTime":314.553,"body":"your warm leads."},{"speaker":"Mark Chapman","startTime":314.653,"endTime":318.573,"body":"If you're out of time for doing"},{"speaker":"Mark Chapman","startTime":314.653,"endTime":318.573,"body":"all the things to get warm leads"},{"speaker":"Mark Chapman","startTime":318.573,"endTime":321.743,"body":"to come into your business,"},{"speaker":"Mark Chapman","startTime":318.573,"endTime":321.743,"body":"from your referral partners,"},{"speaker":"Mark Chapman","startTime":321.763,"endTime":324.283,"body":"from your venues, if you're a"},{"speaker":"Mark Chapman","startTime":321.763,"endTime":324.283,"body":"planner or things like that."},{"speaker":"Mark Chapman","startTime":324.313,"endTime":326.64300000000003,"body":"And it kind of comes back to my"},{"speaker":"Mark Chapman","startTime":324.313,"endTime":326.64300000000003,"body":"story, actually, Brandee, where"},{"speaker":"Mark Chapman","startTime":326.64300000000003,"endTime":328.823,"body":"I was a wedding photographer and"},{"speaker":"Mark Chapman","startTime":326.64300000000003,"endTime":328.823,"body":"I was working seven days a week"},{"speaker":"Mark Chapman","startTime":328.823,"endTime":329.358,"body":"and I was doing all of that."},{"speaker":"Mark Chapman","startTime":329.398,"endTime":332.248,"body":"All the things, and I was"},{"speaker":"Mark Chapman","startTime":329.398,"endTime":332.248,"body":"tired and I actually started"},{"speaker":"Mark Chapman","startTime":332.248,"endTime":335.198,"body":"figuring out advertising because"},{"speaker":"Mark Chapman","startTime":332.248,"endTime":335.198,"body":"I wanted to buy my time back."},{"speaker":"Mark Chapman","startTime":335.458,"endTime":338.478,"body":"And so there is a significant"},{"speaker":"Mark Chapman","startTime":335.458,"endTime":338.478,"body":"difference in the leads you get"},{"speaker":"Mark Chapman","startTime":338.478,"endTime":341.098,"body":"from advertising versus those"},{"speaker":"Mark Chapman","startTime":338.478,"endTime":341.098,"body":"warm leads who come into your"},{"speaker":"Mark Chapman","startTime":341.098,"endTime":342.228,"body":"business from other places."},{"speaker":"Mark Chapman","startTime":342.228,"endTime":345.868,"body":"And so if you have more time"},{"speaker":"Mark Chapman","startTime":342.228,"endTime":345.868,"body":"and more investment of yourself"},{"speaker":"Mark Chapman","startTime":345.878,"endTime":348.538,"body":"to do with warm leads, go"},{"speaker":"Mark Chapman","startTime":345.878,"endTime":348.538,"body":"for it and do that there."},{"speaker":"Mark Chapman","startTime":348.748,"endTime":352.148,"body":"If you want to grow beyond that,"},{"speaker":"Mark Chapman","startTime":348.748,"endTime":352.148,"body":"then it's, it's time to start"},{"speaker":"Mark Chapman","startTime":352.168,"endTime":353.238,"body":"thinking about advertising."},{"speaker":"Mark Chapman","startTime":353.298,"endTime":354.048,"body":"Does that make sense?"},{"speaker":"Mark Chapman","startTime":354.128,"endTime":356.998,"body":"I feel like it's not"},{"speaker":"Mark Chapman","startTime":354.128,"endTime":356.998,"body":"always perfectly clear, but"},{"speaker":"Brandee Gaar","startTime":357.708,"endTime":359.308,"body":"yeah,"},{"speaker":"Brandee Gaar","startTime":357.708,"endTime":359.308,"body":"no, it really does."},{"speaker":"Brandee Gaar","startTime":359.308,"endTime":362.688,"body":"And as you know, I run ads"},{"speaker":"Brandee Gaar","startTime":359.308,"endTime":362.688,"body":"for my coaching business,"},{"speaker":"Brandee Gaar","startTime":362.698,"endTime":364.798,"body":"but anybody listening to this"},{"speaker":"Brandee Gaar","startTime":362.698,"endTime":364.798,"body":"episode that's heard me say"},{"speaker":"Brandee Gaar","startTime":364.798,"endTime":367.658,"body":"this multiple times, I still"},{"speaker":"Brandee Gaar","startTime":364.798,"endTime":367.658,"body":"don't run ads for blush yet."},{"speaker":"Brandee Gaar","startTime":368.088,"endTime":369.298,"body":"Um, we're getting there."},{"speaker":"Brandee Gaar","startTime":369.358,"endTime":369.718,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":369.748,"endTime":370.32800000000003,"body":"We're getting there."},{"speaker":"Brandee Gaar","startTime":370.528,"endTime":374.918,"body":"But, um, I do, I, I found"},{"speaker":"Brandee Gaar","startTime":370.528,"endTime":374.918,"body":"that to be true in my coaching"},{"speaker":"Brandee Gaar","startTime":374.918,"endTime":380.738,"body":"business is the bigger we spend"},{"speaker":"Brandee Gaar","startTime":374.918,"endTime":380.738,"body":"in ads, the less I have to"},{"speaker":"Brandee Gaar","startTime":380.738,"endTime":386.913,"body":"go out and And really, like,"},{"speaker":"Brandee Gaar","startTime":380.738,"endTime":386.913,"body":"generate those leads face to"},{"speaker":"Brandee Gaar","startTime":386.913,"endTime":388.213,"body":"face, if that makes sense."},{"speaker":"Brandee Gaar","startTime":388.213,"endTime":390.733,"body":"And it's, it's so helpful,"},{"speaker":"Brandee Gaar","startTime":388.213,"endTime":390.733,"body":"because I'm like, I"},{"speaker":"Brandee Gaar","startTime":390.733,"endTime":393.243,"body":"really love connecting"},{"speaker":"Brandee Gaar","startTime":390.733,"endTime":393.243,"body":"with people in my DMs."},{"speaker":"Brandee Gaar","startTime":393.373,"endTime":394.103,"body":"I love it."},{"speaker":"Brandee Gaar","startTime":394.20300000000003,"endTime":396.70300000000003,"body":"Um, and so, it's just been"},{"speaker":"Brandee Gaar","startTime":394.20300000000003,"endTime":396.70300000000003,"body":"so great to have people,"},{"speaker":"Brandee Gaar","startTime":396.70300000000003,"endTime":397.973,"body":"like, find me in an ad."},{"speaker":"Brandee Gaar","startTime":398.273,"endTime":400.493,"body":"Come watch my Instagram"},{"speaker":"Brandee Gaar","startTime":398.273,"endTime":400.493,"body":"for a little bit,"},{"speaker":"Brandee Gaar","startTime":400.503,"endTime":402.123,"body":"then show him my DMS."},{"speaker":"Brandee Gaar","startTime":402.123,"endTime":403.633,"body":"And I'm like, yes,"},{"speaker":"Brandee Gaar","startTime":402.123,"endTime":403.633,"body":"this is working."},{"speaker":"Brandee Gaar","startTime":403.633,"endTime":404.533,"body":"I love it so much."},{"speaker":"Brandee Gaar","startTime":404.603,"endTime":406.743,"body":"So that's a great point"},{"speaker":"Brandee Gaar","startTime":404.603,"endTime":406.743,"body":"that you're saying there."},{"speaker":"Mark Chapman","startTime":406.833,"endTime":408.593,"body":"And one of the"},{"speaker":"Mark Chapman","startTime":406.833,"endTime":408.593,"body":"things I know that you are"},{"speaker":"Mark Chapman","startTime":408.613,"endTime":410.973,"body":"constantly on your soapbox is"},{"speaker":"Mark Chapman","startTime":408.613,"endTime":410.973,"body":"sharing with your audience about"},{"speaker":"Mark Chapman","startTime":411.003,"endTime":414.123,"body":"is like having a balance between"},{"speaker":"Mark Chapman","startTime":411.003,"endTime":414.123,"body":"work and not being overwhelmed."},{"speaker":"Mark Chapman","startTime":414.583,"endTime":417.323,"body":"And there comes a point in"},{"speaker":"Mark Chapman","startTime":414.583,"endTime":417.323,"body":"every wedding pros business"},{"speaker":"Mark Chapman","startTime":417.323,"endTime":419.913,"body":"where like they reach that"},{"speaker":"Mark Chapman","startTime":417.323,"endTime":419.913,"body":"point of overwhelm, but they"},{"speaker":"Mark Chapman","startTime":419.913,"endTime":421.39300000000003,"body":"still could do more business."},{"speaker":"Mark Chapman","startTime":421.39300000000003,"endTime":423.633,"body":"And so that's a really good"},{"speaker":"Mark Chapman","startTime":421.39300000000003,"endTime":423.633,"body":"time to consider like, okay,"},{"speaker":"Mark Chapman","startTime":423.633,"endTime":426.798,"body":"uh, I don't have more brain"},{"speaker":"Mark Chapman","startTime":423.633,"endTime":426.798,"body":"space, even if you have the"},{"speaker":"Mark Chapman","startTime":426.798,"endTime":428.508,"body":"time, but you don't have the"},{"speaker":"Mark Chapman","startTime":426.798,"endTime":428.508,"body":"brain space, because you want"},{"speaker":"Mark Chapman","startTime":428.508,"endTime":430.658,"body":"to spend time with your kids,"},{"speaker":"Mark Chapman","startTime":428.508,"endTime":430.658,"body":"your family, or whatever."},{"speaker":"Mark Chapman","startTime":430.708,"endTime":433.468,"body":"Taking that step to do"},{"speaker":"Mark Chapman","startTime":430.708,"endTime":433.468,"body":"advertising correctly can be one"},{"speaker":"Mark Chapman","startTime":433.468,"endTime":436.368,"body":"of those ways that you continue"},{"speaker":"Mark Chapman","startTime":433.468,"endTime":436.368,"body":"to grow your business, and yet"},{"speaker":"Mark Chapman","startTime":436.498,"endTime":439.488,"body":"have the time to do the other"},{"speaker":"Mark Chapman","startTime":436.498,"endTime":439.488,"body":"things that make you, you, and"},{"speaker":"Mark Chapman","startTime":439.488,"endTime":441.788,"body":"that you enjoy doing, and you're"},{"speaker":"Mark Chapman","startTime":439.488,"endTime":441.788,"body":"not a slave to your business,"},{"speaker":"Mark Chapman","startTime":441.82800000000003,"endTime":442.57800000000003,"body":"because you shouldn't be."},{"speaker":"Brandee Gaar","startTime":442.738,"endTime":443.07800000000003,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":443.368,"endTime":445.26800000000003,"body":"Okay, so one of the things"},{"speaker":"Brandee Gaar","startTime":443.368,"endTime":445.26800000000003,"body":"you just said there,"},{"speaker":"Brandee Gaar","startTime":445.26800000000003,"endTime":446.628,"body":"Mark, was correctly."},{"speaker":"Mark Chapman","startTime":446.808,"endTime":447.118,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":448.358,"endTime":448.508,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":448.51800000000003,"endTime":451.948,"body":"So let's, let's talk about"},{"speaker":"Brandee Gaar","startTime":448.51800000000003,"endTime":451.948,"body":"that for a little bit."},{"speaker":"Brandee Gaar","startTime":451.958,"endTime":454.808,"body":"What, what would you"},{"speaker":"Brandee Gaar","startTime":451.958,"endTime":454.808,"body":"say correctly means?"},{"speaker":"Brandee Gaar","startTime":454.838,"endTime":456.478,"body":"Give us some touch"},{"speaker":"Brandee Gaar","startTime":454.838,"endTime":456.478,"body":"points on that."},{"speaker":"Mark Chapman","startTime":456.548,"endTime":456.968,"body":"Yeah."},{"speaker":"Mark Chapman","startTime":456.988,"endTime":459.088,"body":"I'm going to start with a really"},{"speaker":"Mark Chapman","startTime":456.988,"endTime":459.088,"body":"high level statement about"},{"speaker":"Mark Chapman","startTime":459.088,"endTime":462.718,"body":"doing it correctly is that"},{"speaker":"Mark Chapman","startTime":459.088,"endTime":462.718,"body":"couples today do not click an"},{"speaker":"Mark Chapman","startTime":462.718,"endTime":467.358,"body":"ad and book a meeting with you"},{"speaker":"Mark Chapman","startTime":462.718,"endTime":467.358,"body":"without some way of starting"},{"speaker":"Mark Chapman","startTime":467.478,"endTime":468.588,"body":"to know, like, and trust you."},{"speaker":"Mark Chapman","startTime":469.113,"endTime":472.813,"body":"So when I say correctly, we"},{"speaker":"Mark Chapman","startTime":469.113,"endTime":472.813,"body":"have to consider the end person"},{"speaker":"Mark Chapman","startTime":472.89300000000003,"endTime":475.683,"body":"who's going to see these ads"},{"speaker":"Mark Chapman","startTime":472.89300000000003,"endTime":475.683,"body":"and consider the way they shop."},{"speaker":"Mark Chapman","startTime":476.023,"endTime":477.513,"body":"They don't just click"},{"speaker":"Mark Chapman","startTime":476.023,"endTime":477.513,"body":"ads and convert."},{"speaker":"Mark Chapman","startTime":477.783,"endTime":479.89300000000003,"body":"They, they're going to"},{"speaker":"Mark Chapman","startTime":477.783,"endTime":479.89300000000003,"body":"find out all about you."},{"speaker":"Mark Chapman","startTime":480.083,"endTime":482.083,"body":"They may click on your ad and"},{"speaker":"Mark Chapman","startTime":480.083,"endTime":482.083,"body":"visit your website and they're"},{"speaker":"Mark Chapman","startTime":482.083,"endTime":484.613,"body":"in that discovery mode on"},{"speaker":"Mark Chapman","startTime":482.083,"endTime":484.613,"body":"Google finding out what are"},{"speaker":"Mark Chapman","startTime":484.613,"endTime":485.913,"body":"the venues that exist near me."},{"speaker":"Mark Chapman","startTime":486.038,"endTime":488.418,"body":"So they click on the ads,"},{"speaker":"Mark Chapman","startTime":486.038,"endTime":488.418,"body":"click on the organic results,"},{"speaker":"Mark Chapman","startTime":488.488,"endTime":490.708,"body":"figure out all the venues,"},{"speaker":"Mark Chapman","startTime":488.488,"endTime":490.708,"body":"but they didn't book a tour"},{"speaker":"Mark Chapman","startTime":490.708,"endTime":492.698,"body":"right then because that's"},{"speaker":"Mark Chapman","startTime":490.708,"endTime":492.698,"body":"not the mode that they're in."},{"speaker":"Mark Chapman","startTime":492.908,"endTime":495.628,"body":"So making sure that you show"},{"speaker":"Mark Chapman","startTime":492.908,"endTime":495.628,"body":"up in multiple places, multiple"},{"speaker":"Mark Chapman","startTime":495.628,"endTime":498.848,"body":"times, and in multiple formats"},{"speaker":"Mark Chapman","startTime":495.628,"endTime":498.848,"body":"is what I mean by correctly."},{"speaker":"Mark Chapman","startTime":498.848,"endTime":501.808,"body":"So if you run ads, you can't"},{"speaker":"Mark Chapman","startTime":498.848,"endTime":501.808,"body":"just do Google ads and be"},{"speaker":"Mark Chapman","startTime":501.808,"endTime":503.498,"body":"like, Oh, I'm going to get"},{"speaker":"Mark Chapman","startTime":501.808,"endTime":503.498,"body":"a bunch of leads by turning"},{"speaker":"Mark Chapman","startTime":503.498,"endTime":504.983,"body":"a Google ad campaign on."},{"speaker":"Mark Chapman","startTime":504.983,"endTime":508.663,"body":"You should be prepared to"},{"speaker":"Mark Chapman","startTime":504.983,"endTime":508.663,"body":"run ads on Google as well"},{"speaker":"Mark Chapman","startTime":508.663,"endTime":510.683,"body":"as a second platform like"},{"speaker":"Mark Chapman","startTime":508.663,"endTime":510.683,"body":"Meta, which is Facebook and"},{"speaker":"Mark Chapman","startTime":510.683,"endTime":514.3330000000001,"body":"Instagram, or a second platform"},{"speaker":"Mark Chapman","startTime":510.683,"endTime":514.3330000000001,"body":"like TikTok, which is super"},{"speaker":"Mark Chapman","startTime":514.3330000000001,"endTime":516.973,"body":"awesome short form video so"},{"speaker":"Mark Chapman","startTime":514.3330000000001,"endTime":516.973,"body":"that that couple sees you in"},{"speaker":"Mark Chapman","startTime":516.983,"endTime":518.5830000000001,"body":"multiple places, multiple times."},{"speaker":"Mark Chapman","startTime":518.7429999999999,"endTime":521.413,"body":"I know it's very high level"},{"speaker":"Mark Chapman","startTime":518.7429999999999,"endTime":521.413,"body":"statement, but it's really"},{"speaker":"Mark Chapman","startTime":521.413,"endTime":523.823,"body":"important to connect these"},{"speaker":"Mark Chapman","startTime":521.413,"endTime":523.823,"body":"two statements of like,"},{"speaker":"Mark Chapman","startTime":523.903,"endTime":524.983,"body":"am I ready to do ads?"},{"speaker":"Mark Chapman","startTime":525.173,"endTime":526.643,"body":"Am I ready to do ads correctly?"},{"speaker":"Mark Chapman","startTime":526.703,"endTime":530.373,"body":"You have to be willing to put"},{"speaker":"Mark Chapman","startTime":526.703,"endTime":530.373,"body":"in the time and money to make"},{"speaker":"Mark Chapman","startTime":530.373,"endTime":532.813,"body":"sure that couples see you"},{"speaker":"Mark Chapman","startTime":530.373,"endTime":532.813,"body":"again and again and again,"},{"speaker":"Mark Chapman","startTime":533.0029999999999,"endTime":534.113,"body":"so you can earn their trust."},{"speaker":"Mark Chapman","startTime":534.373,"endTime":535.703,"body":"Because they're a"},{"speaker":"Mark Chapman","startTime":534.373,"endTime":535.703,"body":"super cold audience."},{"speaker":"Mark Chapman","startTime":535.703,"endTime":536.923,"body":"They're not your warm leads."},{"speaker":"Mark Chapman","startTime":537.203,"endTime":540.053,"body":"Is it possible to use ads"},{"speaker":"Mark Chapman","startTime":537.203,"endTime":540.053,"body":"to turn those cold audience"},{"speaker":"Mark Chapman","startTime":540.053,"endTime":541.0029999999999,"body":"people into warm leads?"},{"speaker":"Mark Chapman","startTime":541.063,"endTime":541.653,"body":"Yes."},{"speaker":"Mark Chapman","startTime":542.858,"endTime":544.328,"body":"Multiple places, multiple times."},{"speaker":"Mark Chapman","startTime":544.3779999999999,"endTime":544.608,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":544.948,"endTime":545.348,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":545.3879999999999,"endTime":547.8779999999999,"body":"It's interesting to be able"},{"speaker":"Brandee Gaar","startTime":545.3879999999999,"endTime":547.8779999999999,"body":"to track back someone's"},{"speaker":"Brandee Gaar","startTime":547.8779999999999,"endTime":549.738,"body":"journey that came from an ad."},{"speaker":"Brandee Gaar","startTime":549.758,"endTime":551.918,"body":"You know, you're a"},{"speaker":"Brandee Gaar","startTime":549.758,"endTime":551.918,"body":"hundred percent right."},{"speaker":"Brandee Gaar","startTime":552.198,"endTime":553.838,"body":"People are not clicking"},{"speaker":"Brandee Gaar","startTime":552.198,"endTime":553.838,"body":"the ad and being like,"},{"speaker":"Brandee Gaar","startTime":553.9780000000001,"endTime":554.938,"body":"time to work with you."},{"speaker":"Brandee Gaar","startTime":555.198,"endTime":557.048,"body":"And it's so funny that"},{"speaker":"Brandee Gaar","startTime":555.198,"endTime":557.048,"body":"you said that, because I"},{"speaker":"Brandee Gaar","startTime":557.058,"endTime":558.8879999999999,"body":"think this will resonate"},{"speaker":"Brandee Gaar","startTime":557.058,"endTime":558.8879999999999,"body":"with some of our listeners."},{"speaker":"Brandee Gaar","startTime":558.928,"endTime":561.7080000000001,"body":"A lot of our listeners know I"},{"speaker":"Brandee Gaar","startTime":558.928,"endTime":561.7080000000001,"body":"hired a CEO to run Blush, my"},{"speaker":"Brandee Gaar","startTime":561.7080000000001,"endTime":562.6279999999999,"body":"planning company this year."},{"speaker":"Brandee Gaar","startTime":562.648,"endTime":565.3779999999999,"body":"And I told her, I think we're"},{"speaker":"Brandee Gaar","startTime":562.648,"endTime":565.3779999999999,"body":"going to start running ads."},{"speaker":"Brandee Gaar","startTime":566.283,"endTime":568.223,"body":"It's something I've been"},{"speaker":"Brandee Gaar","startTime":566.283,"endTime":568.223,"body":"wanting to do, and now that"},{"speaker":"Brandee Gaar","startTime":568.223,"endTime":570.813,"body":"we have the capacity, the"},{"speaker":"Brandee Gaar","startTime":568.223,"endTime":570.813,"body":"team, I want to turn them on."},{"speaker":"Brandee Gaar","startTime":570.8430000000001,"endTime":571.573,"body":"I want to do this."},{"speaker":"Brandee Gaar","startTime":571.923,"endTime":573.683,"body":"And she was like,"},{"speaker":"Brandee Gaar","startTime":571.923,"endTime":573.683,"body":"she's young, right?"},{"speaker":"Brandee Gaar","startTime":573.693,"endTime":577.063,"body":"So she was like, yeah, my"},{"speaker":"Brandee Gaar","startTime":573.693,"endTime":577.063,"body":"generation would literally"},{"speaker":"Brandee Gaar","startTime":577.063,"endTime":578.103,"body":"never click an ad."},{"speaker":"Brandee Gaar","startTime":578.103,"endTime":582.773,"body":"And, and, and buy a wedding"},{"speaker":"Brandee Gaar","startTime":578.103,"endTime":582.773,"body":"planner or, or any wedding pro."},{"speaker":"Brandee Gaar","startTime":583.063,"endTime":584.893,"body":"And I said, yeah,"},{"speaker":"Brandee Gaar","startTime":583.063,"endTime":584.893,"body":"but that's the thing."},{"speaker":"Brandee Gaar","startTime":584.933,"endTime":587.423,"body":"And I think that's a"},{"speaker":"Brandee Gaar","startTime":584.933,"endTime":587.423,"body":"misconception is that you"},{"speaker":"Brandee Gaar","startTime":587.523,"endTime":589.613,"body":"think an ad means a lot."},{"speaker":"Brandee Gaar","startTime":590.453,"endTime":592.083,"body":"What we used to"},{"speaker":"Brandee Gaar","startTime":590.453,"endTime":592.083,"body":"think of ads, right?"},{"speaker":"Brandee Gaar","startTime":592.083,"endTime":594.033,"body":"Which is like the banner"},{"speaker":"Brandee Gaar","startTime":592.083,"endTime":594.033,"body":"at the top of Google or"},{"speaker":"Brandee Gaar","startTime":594.033,"endTime":595.743,"body":"like, Hey, buy from me."},{"speaker":"Brandee Gaar","startTime":595.793,"endTime":597.473,"body":"But ads well done."},{"speaker":"Brandee Gaar","startTime":597.4830000000001,"endTime":598.863,"body":"And I'd love for you"},{"speaker":"Brandee Gaar","startTime":597.4830000000001,"endTime":598.863,"body":"to touch on this."},{"speaker":"Brandee Gaar","startTime":598.923,"endTime":600.503,"body":"One, don't look like an ad."},{"speaker":"Brandee Gaar","startTime":600.613,"endTime":603.283,"body":"They say sponsored, obviously,"},{"speaker":"Brandee Gaar","startTime":600.613,"endTime":603.283,"body":"but they're not just like,"},{"speaker":"Brandee Gaar","startTime":603.423,"endTime":605.473,"body":"buy from me like 200 off."},{"speaker":"Brandee Gaar","startTime":605.473,"endTime":607.553,"body":"If you book your"},{"speaker":"Brandee Gaar","startTime":605.473,"endTime":607.553,"body":"wedding with us today."},{"speaker":"Brandee Gaar","startTime":607.573,"endTime":607.773,"body":"Right."},{"speaker":"Brandee Gaar","startTime":607.773,"endTime":609.403,"body":"Can you touch a"},{"speaker":"Brandee Gaar","startTime":607.773,"endTime":609.403,"body":"little bit on that?"},{"speaker":"Brandee Gaar","startTime":609.493,"endTime":611.823,"body":"Cause I think that's a"},{"speaker":"Brandee Gaar","startTime":609.493,"endTime":611.823,"body":"misconception for a lot of our"},{"speaker":"Brandee Gaar","startTime":611.823,"endTime":614.533,"body":"listeners is like, yeah, I'm"},{"speaker":"Brandee Gaar","startTime":611.823,"endTime":614.533,"body":"never going to buy from an ad."},{"speaker":"Brandee Gaar","startTime":614.533,"endTime":615.823,"body":"So why would my people?"},{"speaker":"Mark Chapman","startTime":615.843,"endTime":617.743,"body":"So the"},{"speaker":"Mark Chapman","startTime":615.843,"endTime":617.743,"body":"ad must be helpful."},{"speaker":"Mark Chapman","startTime":618.093,"endTime":619.323,"body":"It must be relevant."},{"speaker":"Mark Chapman","startTime":619.493,"endTime":622.283,"body":"And then those are two really"},{"speaker":"Mark Chapman","startTime":619.493,"endTime":622.283,"body":"big subjective words that"},{"speaker":"Mark Chapman","startTime":622.283,"endTime":624.033,"body":"like, don't mean anything"},{"speaker":"Mark Chapman","startTime":622.283,"endTime":624.033,"body":"in terms of ad copy or"},{"speaker":"Mark Chapman","startTime":624.043,"endTime":627.173,"body":"imagery, but, but here's,"},{"speaker":"Mark Chapman","startTime":624.043,"endTime":627.173,"body":"um, an example of something"},{"speaker":"Mark Chapman","startTime":627.173,"endTime":628.103,"body":"that's working really well."},{"speaker":"Mark Chapman","startTime":628.353,"endTime":630.093,"body":"Uh, we run a lot of TikTok ads."},{"speaker":"Mark Chapman","startTime":630.103,"endTime":631.013,"body":"TikTok is amazing."},{"speaker":"Mark Chapman","startTime":631.013,"endTime":632.373,"body":"I know people have feelings."},{"speaker":"Mark Chapman","startTime":632.643,"endTime":633.743,"body":"Both good and bad about it."},{"speaker":"Mark Chapman","startTime":633.753,"endTime":636.883,"body":"But the truth is, is that TikTok"},{"speaker":"Mark Chapman","startTime":633.753,"endTime":636.883,"body":"ads at the moment is incredible."},{"speaker":"Mark Chapman","startTime":637.203,"endTime":639.913,"body":"And something we're doing with"},{"speaker":"Mark Chapman","startTime":637.203,"endTime":639.913,"body":"a lot of our bridal stores"},{"speaker":"Mark Chapman","startTime":639.913,"endTime":643.123,"body":"who work with us is that we"},{"speaker":"Mark Chapman","startTime":639.913,"endTime":643.123,"body":"are doing sort of educational"},{"speaker":"Mark Chapman","startTime":643.123,"endTime":645.813,"body":"TikTok videos, that's an ad,"},{"speaker":"Mark Chapman","startTime":643.123,"endTime":645.813,"body":"like how to prepare for your"},{"speaker":"Mark Chapman","startTime":645.813,"endTime":649.073,"body":"bridal appointment so that"},{"speaker":"Mark Chapman","startTime":645.813,"endTime":649.073,"body":"it is helpful, it's relevant."},{"speaker":"Mark Chapman","startTime":649.083,"endTime":652.903,"body":"It gives them information that"},{"speaker":"Mark Chapman","startTime":649.083,"endTime":652.903,"body":"builds no like and trust so"},{"speaker":"Mark Chapman","startTime":652.903,"endTime":655.943,"body":"that they're like, Ooh, you know"},{"speaker":"Mark Chapman","startTime":652.903,"endTime":655.943,"body":"what, I, I think this is a, no"},{"speaker":"Mark Chapman","startTime":655.943,"endTime":657.363,"body":"one else has done this for me."},{"speaker":"Mark Chapman","startTime":657.393,"endTime":659.283,"body":"And now I feel more"},{"speaker":"Mark Chapman","startTime":657.393,"endTime":659.283,"body":"confident about going"},{"speaker":"Mark Chapman","startTime":659.283,"endTime":660.313,"body":"into that experience."},{"speaker":"Mark Chapman","startTime":660.313,"endTime":662.873,"body":"That's very personal"},{"speaker":"Mark Chapman","startTime":660.313,"endTime":662.873,"body":"and it's an ad."},{"speaker":"Mark Chapman","startTime":663.378,"endTime":663.908,"body":"Bam."},{"speaker":"Mark Chapman","startTime":663.978,"endTime":664.488,"body":"You know what?"},{"speaker":"Mark Chapman","startTime":664.518,"endTime":665.428,"body":"It wasn't spammy."},{"speaker":"Mark Chapman","startTime":665.448,"endTime":666.338,"body":"It wasn't buy from us."},{"speaker":"Mark Chapman","startTime":666.3580000000001,"endTime":667.908,"body":"It was let's help"},{"speaker":"Mark Chapman","startTime":666.3580000000001,"endTime":667.908,"body":"you and educate you."},{"speaker":"Mark Chapman","startTime":667.938,"endTime":671.168,"body":"And then that bride, she might"},{"speaker":"Mark Chapman","startTime":667.938,"endTime":671.168,"body":"hate ads because we're all over"},{"speaker":"Mark Chapman","startTime":671.168,"endTime":672.688,"body":"advertised to, let's be honest."},{"speaker":"Mark Chapman","startTime":672.918,"endTime":673.708,"body":"And that's okay."},{"speaker":"Mark Chapman","startTime":673.998,"endTime":675.348,"body":"But she's like,"},{"speaker":"Mark Chapman","startTime":673.998,"endTime":675.348,"body":"this is different."},{"speaker":"Mark Chapman","startTime":675.408,"endTime":675.618,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":675.628,"endTime":675.8580000000001,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":675.8580000000001,"endTime":678.428,"body":"I think one of the things that's"},{"speaker":"Brandee Gaar","startTime":675.8580000000001,"endTime":678.428,"body":"interesting about that too,"},{"speaker":"Brandee Gaar","startTime":678.458,"endTime":680.758,"body":"and I don't know if you can do"},{"speaker":"Brandee Gaar","startTime":678.458,"endTime":680.758,"body":"this on Tik Tok, but how does"},{"speaker":"Brandee Gaar","startTime":680.758,"endTime":682.098,"body":"retargeting work on Tik Tok?"},{"speaker":"Brandee Gaar","startTime":682.118,"endTime":684.508,"body":"Is that something that you"},{"speaker":"Brandee Gaar","startTime":682.118,"endTime":684.508,"body":"can use or can you use?"},{"speaker":"Brandee Gaar","startTime":684.698,"endTime":688.828,"body":"I guess the views on TikTok"},{"speaker":"Brandee Gaar","startTime":684.698,"endTime":688.828,"body":"for other platforms or how"},{"speaker":"Brandee Gaar","startTime":688.828,"endTime":689.768,"body":"does that all work together?"},{"speaker":"Mark Chapman","startTime":689.868,"endTime":692.068,"body":"You can actually"},{"speaker":"Mark Chapman","startTime":689.868,"endTime":692.068,"body":"use TikTok for retargeting"},{"speaker":"Mark Chapman","startTime":692.1080000000001,"endTime":694.558,"body":"as of 20, the end of 2023."},{"speaker":"Mark Chapman","startTime":694.558,"endTime":695.588,"body":"It's very exciting."},{"speaker":"Mark Chapman","startTime":695.598,"endTime":696.688,"body":"They just rolled it out."},{"speaker":"Mark Chapman","startTime":697.008,"endTime":697.238,"body":"Yeah."},{"speaker":"Mark Chapman","startTime":697.238,"endTime":699.418,"body":"And, and, you know, with"},{"speaker":"Mark Chapman","startTime":697.238,"endTime":699.418,"body":"retargeting and we'll"},{"speaker":"Mark Chapman","startTime":699.438,"endTime":700.798,"body":"kind of define what"},{"speaker":"Mark Chapman","startTime":699.438,"endTime":700.798,"body":"that is really quickly."},{"speaker":"Mark Chapman","startTime":700.798,"endTime":702.988,"body":"It's like someone maybe"},{"speaker":"Mark Chapman","startTime":700.798,"endTime":702.988,"body":"visited your website and"},{"speaker":"Mark Chapman","startTime":702.988,"endTime":705.028,"body":"you want to show them an"},{"speaker":"Mark Chapman","startTime":702.988,"endTime":705.028,"body":"ad to follow up with them."},{"speaker":"Mark Chapman","startTime":705.318,"endTime":707.398,"body":"So retargeting is really"},{"speaker":"Mark Chapman","startTime":705.318,"endTime":707.398,"body":"powerful and helpful,"},{"speaker":"Mark Chapman","startTime":707.408,"endTime":710.278,"body":"especially if, You need to"},{"speaker":"Mark Chapman","startTime":707.408,"endTime":710.278,"body":"build that know, like, and"},{"speaker":"Mark Chapman","startTime":710.278,"endTime":711.408,"body":"trust this cold audience."},{"speaker":"Mark Chapman","startTime":711.408,"endTime":714.488,"body":"And so you can set up a"},{"speaker":"Mark Chapman","startTime":711.408,"endTime":714.488,"body":"retargeting campaign on TikTok"},{"speaker":"Mark Chapman","startTime":714.708,"endTime":716.618,"body":"where people have either"},{"speaker":"Mark Chapman","startTime":714.708,"endTime":716.618,"body":"interacted with your organic"},{"speaker":"Mark Chapman","startTime":716.668,"endTime":719.128,"body":"TikTok account, or maybe"},{"speaker":"Mark Chapman","startTime":716.668,"endTime":719.128,"body":"they visited your website"},{"speaker":"Mark Chapman","startTime":719.168,"endTime":722.788,"body":"and you want to nurture that"},{"speaker":"Mark Chapman","startTime":719.168,"endTime":722.788,"body":"relationship and eventually get"},{"speaker":"Mark Chapman","startTime":722.788,"endTime":723.808,"body":"them to book the appointment."},{"speaker":"Mark Chapman","startTime":723.868,"endTime":725.828,"body":"It's really powerful for that."},{"speaker":"Brandee Gaar","startTime":726.518,"endTime":727.318,"body":"That's so good."},{"speaker":"Brandee Gaar","startTime":727.478,"endTime":732.018,"body":"I love that you just touched on"},{"speaker":"Brandee Gaar","startTime":727.478,"endTime":732.018,"body":"organic content because I would"},{"speaker":"Brandee Gaar","startTime":732.018,"endTime":733.268,"body":"love to know your thoughts."},{"speaker":"Brandee Gaar","startTime":733.678,"endTime":737.198,"body":"on, you know, can ads take"},{"speaker":"Brandee Gaar","startTime":733.678,"endTime":737.198,"body":"the place of organic content?"},{"speaker":"Brandee Gaar","startTime":737.208,"endTime":740.4830000000001,"body":"Like, can you start running ads"},{"speaker":"Brandee Gaar","startTime":737.208,"endTime":740.4830000000001,"body":"and just be like, I'm all done."},{"speaker":"Brandee Gaar","startTime":740.583,"endTime":744.853,"body":"I don't need to show up"},{"speaker":"Brandee Gaar","startTime":740.583,"endTime":744.853,"body":"organically on Instagram,"},{"speaker":"Brandee Gaar","startTime":744.903,"endTime":745.923,"body":"Facebook, TikTok."},{"speaker":"Mark Chapman","startTime":746.063,"endTime":749.443,"body":"I wish that were"},{"speaker":"Mark Chapman","startTime":746.063,"endTime":749.443,"body":"the case, but those mostly"},{"speaker":"Mark Chapman","startTime":749.443,"endTime":751.683,"body":"young women who are doing"},{"speaker":"Mark Chapman","startTime":749.443,"endTime":751.683,"body":"the research to plan their"},{"speaker":"Mark Chapman","startTime":751.683,"endTime":754.4830000000001,"body":"wedding, those young couples"},{"speaker":"Mark Chapman","startTime":751.683,"endTime":754.4830000000001,"body":"are really scoping you out."},{"speaker":"Mark Chapman","startTime":754.503,"endTime":756.883,"body":"They see your business and"},{"speaker":"Mark Chapman","startTime":754.503,"endTime":756.883,"body":"within five minutes on their,"},{"speaker":"Mark Chapman","startTime":757.013,"endTime":759.398,"body":"on their smartphone, they're"},{"speaker":"Mark Chapman","startTime":757.013,"endTime":759.398,"body":"like, They are literally like,"},{"speaker":"Mark Chapman","startTime":759.398,"endTime":760.258,"body":"they know everything about you."},{"speaker":"Mark Chapman","startTime":760.258,"endTime":761.1080000000001,"body":"They've read the reviews."},{"speaker":"Mark Chapman","startTime":761.1080000000001,"endTime":762.078,"body":"They visited your website."},{"speaker":"Mark Chapman","startTime":762.078,"endTime":763.268,"body":"They visited your Instagram."},{"speaker":"Mark Chapman","startTime":763.478,"endTime":766.3580000000001,"body":"So unfortunately it doesn't"},{"speaker":"Mark Chapman","startTime":763.478,"endTime":766.3580000000001,"body":"give you an out to being"},{"speaker":"Mark Chapman","startTime":766.3580000000001,"endTime":767.718,"body":"present organically."},{"speaker":"Mark Chapman","startTime":768.008,"endTime":771.428,"body":"And wouldn't that be nice if"},{"speaker":"Mark Chapman","startTime":768.008,"endTime":771.428,"body":"it did, but I also think that"},{"speaker":"Mark Chapman","startTime":771.428,"endTime":774.348,"body":"maybe there's an sense of like,"},{"speaker":"Mark Chapman","startTime":771.428,"endTime":774.348,"body":"you can scale back a little"},{"speaker":"Mark Chapman","startTime":774.348,"endTime":777.048,"body":"bit organically because if"},{"speaker":"Mark Chapman","startTime":774.348,"endTime":777.048,"body":"you're making a big effort with"},{"speaker":"Mark Chapman","startTime":777.058,"endTime":780.788,"body":"advertising and that is one of"},{"speaker":"Mark Chapman","startTime":777.058,"endTime":780.788,"body":"your primary lead generation"},{"speaker":"Mark Chapman","startTime":780.8580000000001,"endTime":781.948,"body":"functions and sources."},{"speaker":"Mark Chapman","startTime":782.363,"endTime":784.473,"body":"Maybe you don't have to"},{"speaker":"Mark Chapman","startTime":782.363,"endTime":784.473,"body":"post every single day."},{"speaker":"Mark Chapman","startTime":784.533,"endTime":786.293,"body":"Maybe you don't have to"},{"speaker":"Mark Chapman","startTime":784.533,"endTime":786.293,"body":"worry too much about it."},{"speaker":"Mark Chapman","startTime":786.293,"endTime":790.073,"body":"Like be present, be alive"},{"speaker":"Mark Chapman","startTime":786.293,"endTime":790.073,"body":"there, but don't necessarily"},{"speaker":"Mark Chapman","startTime":790.073,"endTime":791.713,"body":"like, you can find a balance."},{"speaker":"Brandee Gaar","startTime":791.843,"endTime":793.053,"body":"Yeah, I agree."},{"speaker":"Brandee Gaar","startTime":793.053,"endTime":797.073,"body":"I definitely think you can pull"},{"speaker":"Brandee Gaar","startTime":793.053,"endTime":797.073,"body":"way back on organic content"},{"speaker":"Brandee Gaar","startTime":797.083,"endTime":800.673,"body":"because honestly the point of"},{"speaker":"Brandee Gaar","startTime":797.083,"endTime":800.673,"body":"making so much organic content"},{"speaker":"Brandee Gaar","startTime":800.693,"endTime":803.373,"body":"is to get the algorithm to"},{"speaker":"Brandee Gaar","startTime":800.693,"endTime":803.373,"body":"learn you and start pushing"},{"speaker":"Brandee Gaar","startTime":803.373,"endTime":804.183,"body":"out your content, right?"},{"speaker":"Brandee Gaar","startTime":804.183,"endTime":806.473,"body":"Well, if your ads are doing"},{"speaker":"Brandee Gaar","startTime":804.183,"endTime":806.473,"body":"that for you and they're"},{"speaker":"Brandee Gaar","startTime":806.473,"endTime":808.473,"body":"already coming to your profile,"},{"speaker":"Brandee Gaar","startTime":806.473,"endTime":808.473,"body":"it's really just a matter of"},{"speaker":"Brandee Gaar","startTime":808.473,"endTime":811.743,"body":"like, It's now nurturing in"},{"speaker":"Brandee Gaar","startTime":808.473,"endTime":811.743,"body":"your organic content, right?"},{"speaker":"Mark Chapman","startTime":811.873,"endTime":812.083,"body":"Yep."},{"speaker":"Mark Chapman","startTime":812.243,"endTime":813.163,"body":"That's exactly it."},{"speaker":"Brandee Gaar","startTime":813.583,"endTime":813.943,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":813.973,"endTime":814.583,"body":"I love this."},{"speaker":"Brandee Gaar","startTime":814.653,"endTime":814.973,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":814.973,"endTime":817.953,"body":"So I We were talking a"},{"speaker":"Brandee Gaar","startTime":814.973,"endTime":817.953,"body":"little bit before the"},{"speaker":"Brandee Gaar","startTime":817.953,"endTime":820.403,"body":"show inside my group."},{"speaker":"Brandee Gaar","startTime":820.413,"endTime":824.423,"body":"There was quite a conversation"},{"speaker":"Brandee Gaar","startTime":820.413,"endTime":824.423,"body":"Last week with a wedding pro"},{"speaker":"Brandee Gaar","startTime":824.423,"endTime":827.023,"body":"who was like I I need more"},{"speaker":"Brandee Gaar","startTime":824.423,"endTime":827.023,"body":"leads so I think i'm gonna"},{"speaker":"Brandee Gaar","startTime":827.023,"endTime":830.763,"body":"run a google ad and the"},{"speaker":"Brandee Gaar","startTime":827.023,"endTime":830.763,"body":"conversation sort of started to"},{"speaker":"Brandee Gaar","startTime":830.773,"endTime":834.293,"body":"take a turn of like It almost"},{"speaker":"Brandee Gaar","startTime":830.773,"endTime":834.293,"body":"seemed like the conversation"},{"speaker":"Brandee Gaar","startTime":834.293,"endTime":837.573,"body":"was, yes, turn on the Google"},{"speaker":"Brandee Gaar","startTime":834.293,"endTime":837.573,"body":"ads when you want more leads,"},{"speaker":"Brandee Gaar","startTime":837.573,"endTime":838.623,"body":"and then just turn it off."},{"speaker":"Brandee Gaar","startTime":838.673,"endTime":839.743,"body":"Almost like a faucet."},{"speaker":"Brandee Gaar","startTime":839.753,"endTime":841.003,"body":"Can you touch on"},{"speaker":"Brandee Gaar","startTime":839.753,"endTime":841.003,"body":"that a little bit?"},{"speaker":"Brandee Gaar","startTime":841.013,"endTime":843.383,"body":"Cause I feel like that's"},{"speaker":"Brandee Gaar","startTime":841.013,"endTime":843.383,"body":"a, a strategy that might"},{"speaker":"Brandee Gaar","startTime":843.383,"endTime":844.4830000000001,"body":"not work super well."},{"speaker":"Brandee Gaar","startTime":844.4830000000001,"endTime":844.643,"body":"In"},{"speaker":"Mark Chapman","startTime":844.703,"endTime":847.403,"body":"2009, when I"},{"speaker":"Mark Chapman","startTime":844.703,"endTime":847.403,"body":"started Google ads for my"},{"speaker":"Mark Chapman","startTime":847.443,"endTime":849.493,"body":"photography studio, that worked."},{"speaker":"Mark Chapman","startTime":849.523,"endTime":850.913,"body":"That was the case."},{"speaker":"Brandee Gaar","startTime":851.373,"endTime":851.793,"body":"Okay."},{"speaker":"Mark Chapman","startTime":851.988,"endTime":854.148,"body":"Instagram didn't"},{"speaker":"Mark Chapman","startTime":851.988,"endTime":854.148,"body":"exist, TikTok didn't exist,"},{"speaker":"Mark Chapman","startTime":854.148,"endTime":857.568,"body":"Facebook pages didn't exist"},{"speaker":"Mark Chapman","startTime":854.148,"endTime":857.568,"body":"because that was the one place"},{"speaker":"Mark Chapman","startTime":857.568,"endTime":860.148,"body":"that people went to is like"},{"speaker":"Mark Chapman","startTime":857.568,"endTime":860.148,"body":"the new yellow pages where"},{"speaker":"Mark Chapman","startTime":860.148,"endTime":862.488,"body":"it was like you're all of a"},{"speaker":"Mark Chapman","startTime":860.148,"endTime":862.488,"body":"sudden showing up in the yellow"},{"speaker":"Mark Chapman","startTime":862.488,"endTime":864.928,"body":"pages and some people listening"},{"speaker":"Mark Chapman","startTime":862.488,"endTime":864.928,"body":"aren't even going to know"},{"speaker":"Mark Chapman","startTime":864.928,"endTime":868.068,"body":"what the yellow pages are but"},{"speaker":"Mark Chapman","startTime":864.928,"endTime":868.068,"body":"it did it worked then but it"},{"speaker":"Mark Chapman","startTime":868.138,"endTime":869.598,"body":"absolutely does not work now."},{"speaker":"Mark Chapman","startTime":869.6080000000001,"endTime":873.258,"body":"You cannot expect couples who"},{"speaker":"Mark Chapman","startTime":869.6080000000001,"endTime":873.258,"body":"are planning their wedding"},{"speaker":"Mark Chapman","startTime":873.258,"endTime":875.228,"body":"and searching and looking"},{"speaker":"Mark Chapman","startTime":873.258,"endTime":875.228,"body":"for vendors and venues and"},{"speaker":"Mark Chapman","startTime":875.228,"endTime":877.938,"body":"resources to see you once."},{"speaker":"Mark Chapman","startTime":878.283,"endTime":880.453,"body":"Decide that they love"},{"speaker":"Mark Chapman","startTime":878.283,"endTime":880.453,"body":"you and like you and book"},{"speaker":"Mark Chapman","startTime":880.453,"endTime":881.443,"body":"an appointment with you."},{"speaker":"Mark Chapman","startTime":881.463,"endTime":883.553,"body":"And for that reason,"},{"speaker":"Mark Chapman","startTime":881.463,"endTime":883.553,"body":"it is a long game."},{"speaker":"Mark Chapman","startTime":883.793,"endTime":886.603,"body":"It is a long game that"},{"speaker":"Mark Chapman","startTime":883.793,"endTime":886.603,"body":"absolutely works, but you need"},{"speaker":"Mark Chapman","startTime":886.613,"endTime":889.603,"body":"to understand what the couple"},{"speaker":"Mark Chapman","startTime":886.613,"endTime":889.603,"body":"is doing online, and that means"},{"speaker":"Mark Chapman","startTime":889.613,"endTime":891.813,"body":"that they're shopping you,"},{"speaker":"Mark Chapman","startTime":889.613,"endTime":891.813,"body":"they're looking at you, they're"},{"speaker":"Mark Chapman","startTime":891.813,"endTime":894.893,"body":"looking at your competitors and"},{"speaker":"Mark Chapman","startTime":891.813,"endTime":894.893,"body":"running an ad campaign for a"},{"speaker":"Mark Chapman","startTime":894.893,"endTime":897.263,"body":"week and then turning it off is"},{"speaker":"Mark Chapman","startTime":894.893,"endTime":897.263,"body":"going to waste your money and"},{"speaker":"Mark Chapman","startTime":897.263,"endTime":898.193,"body":"you're going to be frustrated."},{"speaker":"Mark Chapman","startTime":898.193,"endTime":900.043,"body":"Like, ah, advertising"},{"speaker":"Mark Chapman","startTime":898.193,"endTime":900.043,"body":"doesn't work."},{"speaker":"Mark Chapman","startTime":900.213,"endTime":902.113,"body":"It absolutely does work, but"},{"speaker":"Mark Chapman","startTime":900.213,"endTime":902.113,"body":"it doesn't work like that."},{"speaker":"Brandee Gaar","startTime":902.533,"endTime":905.473,"body":"Do you feel"},{"speaker":"Brandee Gaar","startTime":902.533,"endTime":905.473,"body":"like advertising with ads?"},{"speaker":"Brandee Gaar","startTime":905.653,"endTime":908.223,"body":"This is a long game, and"},{"speaker":"Brandee Gaar","startTime":905.653,"endTime":908.223,"body":"let me describe what I"},{"speaker":"Brandee Gaar","startTime":908.2330000000001,"endTime":909.183,"body":"think is a long game."},{"speaker":"Brandee Gaar","startTime":909.183,"endTime":911.853,"body":"So I'll give, I'll kind of"},{"speaker":"Brandee Gaar","startTime":909.183,"endTime":911.853,"body":"give the timeline of what"},{"speaker":"Brandee Gaar","startTime":911.853,"endTime":912.703,"body":"I think is a long game."},{"speaker":"Brandee Gaar","startTime":912.923,"endTime":917.563,"body":"So I would say Instagram"},{"speaker":"Brandee Gaar","startTime":912.923,"endTime":917.563,"body":"and TikTok, of social,"},{"speaker":"Brandee Gaar","startTime":917.593,"endTime":920.213,"body":"of social, would be the"},{"speaker":"Brandee Gaar","startTime":917.593,"endTime":920.213,"body":"fastest, in my opinion."},{"speaker":"Brandee Gaar","startTime":920.273,"endTime":923.853,"body":"And um, and SEO"},{"speaker":"Brandee Gaar","startTime":920.273,"endTime":923.853,"body":"being the longest."},{"speaker":"Brandee Gaar","startTime":924.033,"endTime":926.929,"body":"Where do ads fall on that"},{"speaker":"Brandee Gaar","startTime":924.033,"endTime":926.929,"body":"time frame, or do you"},{"speaker":"Brandee Gaar","startTime":926.929,"endTime":929.553,"body":"think that TikTok and"},{"speaker":"Brandee Gaar","startTime":926.929,"endTime":929.553,"body":"Instagram isn't the fastest?"},{"speaker":"Brandee Gaar","startTime":929.573,"endTime":930.713,"body":"You can tell me that too, but."},{"speaker":"Mark Chapman","startTime":931.003,"endTime":931.583,"body":"Oh."},{"speaker":"Mark Chapman","startTime":931.583,"endTime":931.673,"body":"I don't know."},{"speaker":"Mark Chapman","startTime":932.433,"endTime":933.243,"body":"Let me think about this."},{"speaker":"Mark Chapman","startTime":933.243,"endTime":936.293,"body":"Well, I mean, like SEO is"},{"speaker":"Mark Chapman","startTime":933.243,"endTime":936.293,"body":"really awesome and important,"},{"speaker":"Mark Chapman","startTime":936.293,"endTime":937.513,"body":"but it is a long game."},{"speaker":"Brandee Gaar","startTime":937.573,"endTime":939.263,"body":"I feel like"},{"speaker":"Brandee Gaar","startTime":937.573,"endTime":939.263,"body":"it's the longest, right?"},{"speaker":"Brandee Gaar","startTime":939.263,"endTime":942.543,"body":"Like SEO is a long"},{"speaker":"Brandee Gaar","startTime":939.263,"endTime":942.543,"body":"game and it can pay off"},{"speaker":"Brandee Gaar","startTime":942.553,"endTime":943.653,"body":"for a really long time"},{"speaker":"Mark Chapman","startTime":943.653,"endTime":944.273,"body":"Absolutely."},{"speaker":"Brandee Gaar","startTime":944.663,"endTime":946.693,"body":"Well,"},{"speaker":"Brandee Gaar","startTime":944.663,"endTime":946.693,"body":"but you can't start SEO"},{"speaker":"Brandee Gaar","startTime":946.693,"endTime":948.833,"body":"today and you're, you're"},{"speaker":"Brandee Gaar","startTime":946.693,"endTime":948.833,"body":"looking at results."},{"speaker":"Brandee Gaar","startTime":948.883,"endTime":950.723,"body":"I personally think what"},{"speaker":"Brandee Gaar","startTime":948.883,"endTime":950.723,"body":"I've seen really work"},{"speaker":"Brandee Gaar","startTime":950.723,"endTime":953.133,"body":"is like six months."},{"speaker":"Brandee Gaar","startTime":953.133,"endTime":956.783,"body":"You need to be really at it to"},{"speaker":"Brandee Gaar","startTime":953.133,"endTime":956.783,"body":"start seeing a return on that."},{"speaker":"Brandee Gaar","startTime":956.793,"endTime":959.013,"body":"So do you feel like ads?"},{"speaker":"Brandee Gaar","startTime":959.363,"endTime":962.133,"body":"Also, feel at home,"},{"speaker":"Brandee Gaar","startTime":959.363,"endTime":962.133,"body":"because to me, Instagram,"},{"speaker":"Brandee Gaar","startTime":962.133,"endTime":964.893,"body":"if I did consistent"},{"speaker":"Brandee Gaar","startTime":962.133,"endTime":964.893,"body":"Instagram for 30 days, I"},{"speaker":"Brandee Gaar","startTime":964.893,"endTime":965.7330000000001,"body":"would start seeing leads."},{"speaker":"Mark Chapman","startTime":965.753,"endTime":969.423,"body":"Yeah, well,"},{"speaker":"Mark Chapman","startTime":965.753,"endTime":969.423,"body":"here's maybe like the surprising"},{"speaker":"Mark Chapman","startTime":969.423,"endTime":972.273,"body":"answer to this with ads and"},{"speaker":"Mark Chapman","startTime":969.423,"endTime":972.273,"body":"the way we do ads at the I do"},{"speaker":"Mark Chapman","startTime":972.273,"endTime":975.513,"body":"society, which may be, which may"},{"speaker":"Mark Chapman","startTime":972.273,"endTime":975.513,"body":"be surprising to some people."},{"speaker":"Mark Chapman","startTime":975.613,"endTime":978.863,"body":"So when we work with a company,"},{"speaker":"Mark Chapman","startTime":975.613,"endTime":978.863,"body":"we make sure that they're"},{"speaker":"Mark Chapman","startTime":978.863,"endTime":981.893,"body":"willing to do ads on Google"},{"speaker":"Mark Chapman","startTime":978.863,"endTime":981.893,"body":"and ads on meta or Tik TOK."},{"speaker":"Mark Chapman","startTime":981.893,"endTime":985.018,"body":"So that like, That couple does"},{"speaker":"Mark Chapman","startTime":981.893,"endTime":985.018,"body":"immediately start seeing you in"},{"speaker":"Mark Chapman","startTime":985.018,"endTime":986.368,"body":"multiple places, multiple times."},{"speaker":"Mark Chapman","startTime":986.368,"endTime":988.998,"body":"And because we do remarketing,"},{"speaker":"Mark Chapman","startTime":986.368,"endTime":988.998,"body":"we start with that Google"},{"speaker":"Mark Chapman","startTime":988.998,"endTime":990.948,"body":"ads campaign because that"},{"speaker":"Mark Chapman","startTime":988.998,"endTime":990.948,"body":"they're searching for a bridal"},{"speaker":"Mark Chapman","startTime":990.948,"endTime":992.938,"body":"store, they're searching"},{"speaker":"Mark Chapman","startTime":990.948,"endTime":992.938,"body":"for a wedding planner, they"},{"speaker":"Mark Chapman","startTime":992.938,"endTime":995.768,"body":"intend to find one and we"},{"speaker":"Mark Chapman","startTime":992.938,"endTime":995.768,"body":"track them on the website."},{"speaker":"Mark Chapman","startTime":995.768,"endTime":998.138,"body":"And then we remarket"},{"speaker":"Mark Chapman","startTime":995.768,"endTime":998.138,"body":"to those folks on"},{"speaker":"Mark Chapman","startTime":998.158,"endTime":1000.008,"body":"Instagram and, or TikTok."},{"speaker":"Mark Chapman","startTime":1000.038,"endTime":1004.158,"body":"And so, um, it is a lot shorter"},{"speaker":"Mark Chapman","startTime":1000.038,"endTime":1004.158,"body":"of a game when done correctly"},{"speaker":"Mark Chapman","startTime":1004.158,"endTime":1005.178,"body":"and then you're paying for it."},{"speaker":"Mark Chapman","startTime":1005.178,"endTime":1006.308,"body":"And now it comes at a cost."},{"speaker":"Mark Chapman","startTime":1006.508,"endTime":1007.058,"body":"You need about."},{"speaker":"Mark Chapman","startTime":1007.563,"endTime":1011.063,"body":"20 a day to make that work,"},{"speaker":"Mark Chapman","startTime":1007.563,"endTime":1011.063,"body":"which is about 600 a month."},{"speaker":"Mark Chapman","startTime":1011.403,"endTime":1015.073,"body":"And, um, so it, it actually"},{"speaker":"Mark Chapman","startTime":1011.403,"endTime":1015.073,"body":"shortens the game when you do"},{"speaker":"Mark Chapman","startTime":1015.153,"endTime":1018.603,"body":"immediately pay to show up for"},{"speaker":"Mark Chapman","startTime":1015.153,"endTime":1018.603,"body":"that couple on their device, on"},{"speaker":"Mark Chapman","startTime":1018.633,"endTime":1019.913,"body":"every app that they're using."},{"speaker":"Mark Chapman","startTime":1020.173,"endTime":1022.063,"body":"And so it shortens the"},{"speaker":"Mark Chapman","startTime":1020.173,"endTime":1022.063,"body":"game a lot and, but"},{"speaker":"Mark Chapman","startTime":1022.063,"endTime":1022.713,"body":"you're paying for it."},{"speaker":"Mark Chapman","startTime":1022.713,"endTime":1023.973,"body":"And there's a"},{"speaker":"Mark Chapman","startTime":1022.713,"endTime":1023.973,"body":"strategy behind it."},{"speaker":"Brandee Gaar","startTime":1024.763,"endTime":1025.423,"body":"That's interesting."},{"speaker":"Brandee Gaar","startTime":1025.453,"endTime":1028.228,"body":"And I'm actually so glad"},{"speaker":"Brandee Gaar","startTime":1025.453,"endTime":1028.228,"body":"that you touched on."},{"speaker":"Brandee Gaar","startTime":1028.388,"endTime":1030.958,"body":"The dollar amount, because"},{"speaker":"Brandee Gaar","startTime":1028.388,"endTime":1030.958,"body":"I don't know that I've been"},{"speaker":"Brandee Gaar","startTime":1030.958,"endTime":1034.7179999999998,"body":"able to get anybody to say a"},{"speaker":"Brandee Gaar","startTime":1030.958,"endTime":1034.7179999999998,"body":"realistic dollar amount live."},{"speaker":"Brandee Gaar","startTime":1034.798,"endTime":1036.988,"body":"Like, I feel like we always"},{"speaker":"Brandee Gaar","startTime":1034.798,"endTime":1036.988,"body":"talk about it behind the scenes."},{"speaker":"Brandee Gaar","startTime":1037.508,"endTime":1040.738,"body":"So talk to us a little bit more"},{"speaker":"Brandee Gaar","startTime":1037.508,"endTime":1040.738,"body":"about that, because I know that,"},{"speaker":"Brandee Gaar","startTime":1040.908,"endTime":1044.1680000000001,"body":"you know, I think a soundbite"},{"speaker":"Brandee Gaar","startTime":1040.908,"endTime":1044.1680000000001,"body":"that's out there, which is true."},{"speaker":"Brandee Gaar","startTime":1044.248,"endTime":1047.208,"body":"One of my previous guests"},{"speaker":"Brandee Gaar","startTime":1044.248,"endTime":1047.208,"body":"has had, has said this,"},{"speaker":"Brandee Gaar","startTime":1047.2179999999998,"endTime":1049.538,"body":"and I think it's true, but"},{"speaker":"Brandee Gaar","startTime":1047.2179999999998,"endTime":1049.538,"body":"I'd love for you to kind of"},{"speaker":"Brandee Gaar","startTime":1049.578,"endTime":1051.038,"body":"clarify this a little bit."},{"speaker":"Brandee Gaar","startTime":1051.068,"endTime":1053.798,"body":"Is that you can run"},{"speaker":"Brandee Gaar","startTime":1051.068,"endTime":1053.798,"body":"ads for a dollar a day."},{"speaker":"Mark Chapman","startTime":1053.978,"endTime":1053.998,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1054.423,"endTime":1056.2330000000002,"body":"So then"},{"speaker":"Brandee Gaar","startTime":1054.423,"endTime":1056.2330000000002,"body":"why do you need 20 a day?"},{"speaker":"Brandee Gaar","startTime":1056.2530000000002,"endTime":1059.2330000000002,"body":"Like, can you help everybody"},{"speaker":"Brandee Gaar","startTime":1056.2530000000002,"endTime":1059.2330000000002,"body":"to understand maybe like how"},{"speaker":"Brandee Gaar","startTime":1059.2330000000002,"endTime":1062.513,"body":"it all kind of comes together"},{"speaker":"Brandee Gaar","startTime":1059.2330000000002,"endTime":1062.513,"body":"and why 20 a day feels like."},{"speaker":"Mark Chapman","startTime":1062.643,"endTime":1064.223,"body":"Yeah, definitely."},{"speaker":"Mark Chapman","startTime":1064.243,"endTime":1067.443,"body":"So here's the deal with the"},{"speaker":"Mark Chapman","startTime":1064.243,"endTime":1067.443,"body":"reality with advertising budget"},{"speaker":"Mark Chapman","startTime":1068.103,"endTime":1070.943,"body":"on Meta, you can create a"},{"speaker":"Mark Chapman","startTime":1068.103,"endTime":1070.943,"body":"campaign and you can say, Hey,"},{"speaker":"Mark Chapman","startTime":1070.943,"endTime":1073.903,"body":"I wanted to target engaged"},{"speaker":"Mark Chapman","startTime":1070.943,"endTime":1073.903,"body":"women in this geographic"},{"speaker":"Mark Chapman","startTime":1073.903,"endTime":1076.3229999999999,"body":"area, whether it's a list of"},{"speaker":"Mark Chapman","startTime":1073.903,"endTime":1076.3229999999999,"body":"zip codes or it's a radius"},{"speaker":"Mark Chapman","startTime":1076.3229999999999,"endTime":1078.7930000000001,"body":"around your bridal store or"},{"speaker":"Mark Chapman","startTime":1076.3229999999999,"endTime":1078.7930000000001,"body":"your business or wherever."},{"speaker":"Mark Chapman","startTime":1078.973,"endTime":1081.3229999999999,"body":"And that is going to tell"},{"speaker":"Mark Chapman","startTime":1078.973,"endTime":1081.3229999999999,"body":"you how many, How many"},{"speaker":"Mark Chapman","startTime":1081.353,"endTime":1083.893,"body":"estimated number of engaged"},{"speaker":"Mark Chapman","startTime":1081.353,"endTime":1083.893,"body":"women are in that area?"},{"speaker":"Mark Chapman","startTime":1084.393,"endTime":1087.533,"body":"What we have found over the"},{"speaker":"Mark Chapman","startTime":1084.393,"endTime":1087.533,"body":"last 15 years of doing this,"},{"speaker":"Mark Chapman","startTime":1087.5529999999999,"endTime":1090.783,"body":"ever since Facebook ads began,"},{"speaker":"Mark Chapman","startTime":1087.5529999999999,"endTime":1090.783,"body":"is that you have about an"},{"speaker":"Mark Chapman","startTime":1090.7930000000001,"endTime":1095.8829999999998,"body":"audience of 10, 000, 10, 000"},{"speaker":"Mark Chapman","startTime":1090.7930000000001,"endTime":1095.8829999999998,"body":"brides in that area, and you"},{"speaker":"Mark Chapman","startTime":1095.8829999999998,"endTime":1098.5929999999998,"body":"need about 20 a day to make"},{"speaker":"Mark Chapman","startTime":1095.8829999999998,"endTime":1098.5929999999998,"body":"sure that you reach them"},{"speaker":"Mark Chapman","startTime":1098.953,"endTime":1102.703,"body":"on Facebook, on Instagram,"},{"speaker":"Mark Chapman","startTime":1098.953,"endTime":1102.703,"body":"in Messenger, in Reels, in"},{"speaker":"Mark Chapman","startTime":1102.703,"endTime":1106.783,"body":"Stories, so that they see you"},{"speaker":"Mark Chapman","startTime":1102.703,"endTime":1106.783,"body":"multiple times on that platform."},{"speaker":"Mark Chapman","startTime":1107.013,"endTime":1111.9029999999998,"body":"And so the dollar a day"},{"speaker":"Mark Chapman","startTime":1107.013,"endTime":1111.9029999999998,"body":"conversation, uh, Will"},{"speaker":"Mark Chapman","startTime":1111.9029999999998,"endTime":1115.583,"body":"not get a business results"},{"speaker":"Mark Chapman","startTime":1111.9029999999998,"endTime":1115.583,"body":"that they want to see from"},{"speaker":"Mark Chapman","startTime":1115.583,"endTime":1117.513,"body":"advertising in a fast timeframe."},{"speaker":"Mark Chapman","startTime":1117.7330000000002,"endTime":1120.163,"body":"It may help you promote some"},{"speaker":"Mark Chapman","startTime":1117.7330000000002,"endTime":1120.163,"body":"of your content to help people"},{"speaker":"Mark Chapman","startTime":1120.163,"endTime":1124.1529999999998,"body":"feel, see that content a little"},{"speaker":"Mark Chapman","startTime":1120.163,"endTime":1124.1529999999998,"body":"bit more, but yeah, for like"},{"speaker":"Mark Chapman","startTime":1124.1529999999998,"endTime":1125.143,"body":"a little bit of visibility."},{"speaker":"Mark Chapman","startTime":1125.143,"endTime":1127.563,"body":"But if you want to run an ad"},{"speaker":"Mark Chapman","startTime":1125.143,"endTime":1127.563,"body":"campaign where a couple of see"},{"speaker":"Mark Chapman","startTime":1127.563,"endTime":1129.563,"body":"you in multiple times, which"},{"speaker":"Mark Chapman","startTime":1127.563,"endTime":1129.563,"body":"they need to see you multiple"},{"speaker":"Mark Chapman","startTime":1129.563,"endTime":1131.683,"body":"times because they're a cold"},{"speaker":"Mark Chapman","startTime":1129.563,"endTime":1131.683,"body":"audience in order to trust"},{"speaker":"Mark Chapman","startTime":1131.8429999999998,"endTime":1135.283,"body":"you, you need to spend about"},{"speaker":"Mark Chapman","startTime":1131.8429999999998,"endTime":1135.283,"body":"20 a day on one platform."},{"speaker":"Brandee Gaar","startTime":1136.038,"endTime":1138.2779999999998,"body":"Okay, and that's"},{"speaker":"Brandee Gaar","startTime":1136.038,"endTime":1138.2779999999998,"body":"helpful to know too on one"},{"speaker":"Brandee Gaar","startTime":1138.2779999999998,"endTime":1143.018,"body":"platform and Meta is considered"},{"speaker":"Brandee Gaar","startTime":1138.2779999999998,"endTime":1143.018,"body":"one platform with Facebook"},{"speaker":"Brandee Gaar","startTime":1143.018,"endTime":1145.098,"body":"and Instagram or would that"},{"speaker":"Brandee Gaar","startTime":1143.018,"endTime":1145.098,"body":"be considered two platforms?"},{"speaker":"Mark Chapman","startTime":1145.2980000000002,"endTime":1146.788,"body":"No, it's one"},{"speaker":"Mark Chapman","startTime":1145.2980000000002,"endTime":1146.788,"body":"platform because what you do"},{"speaker":"Mark Chapman","startTime":1146.788,"endTime":1149.998,"body":"is you create a campaign in"},{"speaker":"Mark Chapman","startTime":1146.788,"endTime":1149.998,"body":"your Meta ads account and it"},{"speaker":"Mark Chapman","startTime":1150.0079999999998,"endTime":1152.908,"body":"distributes the ads depending"},{"speaker":"Mark Chapman","startTime":1150.0079999999998,"endTime":1152.908,"body":"on where your ideal audience is."},{"speaker":"Mark Chapman","startTime":1152.908,"endTime":1154.998,"body":"Like you tell Meta who you"},{"speaker":"Mark Chapman","startTime":1152.908,"endTime":1154.998,"body":"want to reach and Meta's"},{"speaker":"Mark Chapman","startTime":1155.0079999999998,"endTime":1157.188,"body":"like, okay, if she's still"},{"speaker":"Mark Chapman","startTime":1155.0079999999998,"endTime":1157.188,"body":"on Facebook and she's one"},{"speaker":"Mark Chapman","startTime":1157.188,"endTime":1159.3580000000002,"body":"of those brides, we're going"},{"speaker":"Mark Chapman","startTime":1157.188,"endTime":1159.3580000000002,"body":"to show her ads on Facebook."},{"speaker":"Mark Chapman","startTime":1159.3780000000002,"endTime":1161.308,"body":"If she's an Instagram bride,"},{"speaker":"Mark Chapman","startTime":1159.3780000000002,"endTime":1161.308,"body":"we're going to show ads there"},{"speaker":"Mark Chapman","startTime":1161.3180000000002,"endTime":1164.228,"body":"and it just, and it does the"},{"speaker":"Mark Chapman","startTime":1161.3180000000002,"endTime":1164.228,"body":"work for you to show the ads."},{"speaker":"Mark Chapman","startTime":1164.493,"endTime":1167.413,"body":"Where, um, that ideal"},{"speaker":"Mark Chapman","startTime":1164.493,"endTime":1167.413,"body":"audience is because Metta"},{"speaker":"Mark Chapman","startTime":1167.4230000000002,"endTime":1168.743,"body":"wants you to succeed."},{"speaker":"Mark Chapman","startTime":1168.933,"endTime":1172.0030000000002,"body":"They want people to have"},{"speaker":"Mark Chapman","startTime":1168.933,"endTime":1172.0030000000002,"body":"relevant, helpful experiences."},{"speaker":"Mark Chapman","startTime":1172.0030000000002,"endTime":1173.493,"body":"And so they do the work for you."},{"speaker":"Mark Chapman","startTime":1173.663,"endTime":1176.1529999999998,"body":"And Metta is one platform"},{"speaker":"Mark Chapman","startTime":1173.663,"endTime":1176.1529999999998,"body":"covering both Facebook,"},{"speaker":"Mark Chapman","startTime":1176.203,"endTime":1178.5929999999998,"body":"Instagram, and Messenger"},{"speaker":"Mark Chapman","startTime":1176.203,"endTime":1178.5929999999998,"body":"as sort of almost a"},{"speaker":"Mark Chapman","startTime":1178.5929999999998,"endTime":1180.163,"body":"third platform in there."},{"speaker":"Brandee Gaar","startTime":1180.6930000000002,"endTime":1181.1529999999998,"body":"Got it."},{"speaker":"Brandee Gaar","startTime":1181.223,"endTime":1181.6730000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1181.913,"endTime":1185.3829999999998,"body":"And so then TikTok would"},{"speaker":"Brandee Gaar","startTime":1181.913,"endTime":1185.3829999999998,"body":"be another platform and"},{"speaker":"Brandee Gaar","startTime":1185.3829999999998,"endTime":1187.5030000000002,"body":"then Google would be"},{"speaker":"Brandee Gaar","startTime":1185.3829999999998,"endTime":1187.5030000000002,"body":"another platform, right?"},{"speaker":"Brandee Gaar","startTime":1187.5030000000002,"endTime":1190.283,"body":"Technically, would it be"},{"speaker":"Brandee Gaar","startTime":1187.5030000000002,"endTime":1190.283,"body":"three possible platforms?"},{"speaker":"Mark Chapman","startTime":1190.873,"endTime":1191.183,"body":"Yep."},{"speaker":"Mark Chapman","startTime":1191.4230000000002,"endTime":1194.083,"body":"And like a really ideal"},{"speaker":"Mark Chapman","startTime":1191.4230000000002,"endTime":1194.083,"body":"scenario, and this isn't"},{"speaker":"Mark Chapman","startTime":1194.083,"endTime":1194.893,"body":"for everyone, that's okay."},{"speaker":"Mark Chapman","startTime":1194.913,"endTime":1198.163,"body":"An ideal scenario is that you"},{"speaker":"Mark Chapman","startTime":1194.913,"endTime":1198.163,"body":"have 20 a day on three platforms"},{"speaker":"Mark Chapman","startTime":1198.1930000000002,"endTime":1201.743,"body":"and then you are experiencing"},{"speaker":"Mark Chapman","startTime":1198.1930000000002,"endTime":1201.743,"body":"like market saturation"},{"speaker":"Mark Chapman","startTime":1202.0030000000002,"endTime":1203.513,"body":"with those 10, 000 brides."},{"speaker":"Mark Chapman","startTime":1203.533,"endTime":1205.0430000000001,"body":"It's really cool to see happen."},{"speaker":"Mark Chapman","startTime":1205.5929999999998,"endTime":1207.5430000000001,"body":"It's a stretch for a lot"},{"speaker":"Mark Chapman","startTime":1205.5929999999998,"endTime":1207.5430000000001,"body":"of folks and it's totally"},{"speaker":"Mark Chapman","startTime":1207.5430000000001,"endTime":1209.7530000000002,"body":"okay if you don't have that"},{"speaker":"Mark Chapman","startTime":1207.5430000000001,"endTime":1209.7530000000002,"body":"money in the beginning."},{"speaker":"Mark Chapman","startTime":1209.973,"endTime":1213.2330000000002,"body":"Um, our recommendation always"},{"speaker":"Mark Chapman","startTime":1209.973,"endTime":1213.2330000000002,"body":"is like, do Google ads for sure."},{"speaker":"Mark Chapman","startTime":1213.663,"endTime":1214.243,"body":"Um, okay."},{"speaker":"Mark Chapman","startTime":1214.4679999999998,"endTime":1215.658,"body":"Plus one other platform."},{"speaker":"Mark Chapman","startTime":1215.6979999999999,"endTime":1217.7779999999998,"body":"Whether you're more comfortable"},{"speaker":"Mark Chapman","startTime":1215.6979999999999,"endTime":1217.7779999999998,"body":"on Instagram, that's fine."},{"speaker":"Mark Chapman","startTime":1218.0079999999998,"endTime":1220.1979999999999,"body":"If you're getting into TikTok"},{"speaker":"Mark Chapman","startTime":1218.0079999999998,"endTime":1220.1979999999999,"body":"and that's a really powerful"},{"speaker":"Mark Chapman","startTime":1220.1979999999999,"endTime":1222.7579999999998,"body":"platform, do Google and TikTok"},{"speaker":"Mark Chapman","startTime":1220.1979999999999,"endTime":1222.7579999999998,"body":"because they need to see"},{"speaker":"Mark Chapman","startTime":1222.7579999999998,"endTime":1224.2980000000002,"body":"you at least in two places."},{"speaker":"Mark Chapman","startTime":1224.348,"endTime":1228.188,"body":"Um, otherwise your money"},{"speaker":"Mark Chapman","startTime":1224.348,"endTime":1228.188,"body":"will not produce an ROI."},{"speaker":"Brandee Gaar","startTime":1228.188,"endTime":1229.9180000000001,"body":"So one of the"},{"speaker":"Brandee Gaar","startTime":1228.188,"endTime":1229.9180000000001,"body":"things that I've been talking"},{"speaker":"Brandee Gaar","startTime":1229.9180000000001,"endTime":1234.2980000000002,"body":"about with Sophia, my CEO,"},{"speaker":"Brandee Gaar","startTime":1229.9180000000001,"endTime":1234.2980000000002,"body":"is that we really want to"},{"speaker":"Brandee Gaar","startTime":1234.2980000000002,"endTime":1238.7530000000002,"body":"make sure that when those"},{"speaker":"Brandee Gaar","startTime":1234.2980000000002,"endTime":1238.7530000000002,"body":"leads come in, That we are"},{"speaker":"Brandee Gaar","startTime":1238.783,"endTime":1240.263,"body":"able to convert them, right?"},{"speaker":"Brandee Gaar","startTime":1240.2730000000001,"endTime":1242.683,"body":"So can you touch on that, Mark?"},{"speaker":"Brandee Gaar","startTime":1242.6930000000002,"endTime":1247.163,"body":"Cause you know, we've been"},{"speaker":"Brandee Gaar","startTime":1242.6930000000002,"endTime":1247.163,"body":"really looking at our inquiries"},{"speaker":"Brandee Gaar","startTime":1247.473,"endTime":1250.893,"body":"through organic because I want"},{"speaker":"Brandee Gaar","startTime":1247.473,"endTime":1250.893,"body":"to know, okay, if we're already"},{"speaker":"Brandee Gaar","startTime":1250.893,"endTime":1255.1730000000002,"body":"converting 40 percent of our"},{"speaker":"Brandee Gaar","startTime":1250.893,"endTime":1255.1730000000002,"body":"inquiries, what is our capacity?"},{"speaker":"Brandee Gaar","startTime":1255.183,"endTime":1258.1329999999998,"body":"If we start running ads and"},{"speaker":"Brandee Gaar","startTime":1255.183,"endTime":1258.1329999999998,"body":"we triple our inquiries,"},{"speaker":"Brandee Gaar","startTime":1258.953,"endTime":1261.3229999999999,"body":"does that mean we're going"},{"speaker":"Brandee Gaar","startTime":1258.953,"endTime":1261.3229999999999,"body":"to triple our conversion?"},{"speaker":"Brandee Gaar","startTime":1261.473,"endTime":1262.283,"body":"Hopefully, right."},{"speaker":"Brandee Gaar","startTime":1262.473,"endTime":1264.143,"body":"But do we have the"},{"speaker":"Brandee Gaar","startTime":1262.473,"endTime":1264.143,"body":"capacity to do that?"},{"speaker":"Brandee Gaar","startTime":1264.1529999999998,"endTime":1267.333,"body":"So can you touch on that"},{"speaker":"Brandee Gaar","startTime":1264.1529999999998,"endTime":1267.333,"body":"a little bit of like what?"},{"speaker":"Brandee Gaar","startTime":1267.7980000000002,"endTime":1270.4679999999998,"body":"What should somebody be"},{"speaker":"Brandee Gaar","startTime":1267.7980000000002,"endTime":1270.4679999999998,"body":"prepared for, I guess, before"},{"speaker":"Brandee Gaar","startTime":1270.4679999999998,"endTime":1271.4180000000001,"body":"they start running ads?"},{"speaker":"Mark Chapman","startTime":1271.8780000000002,"endTime":1274.388,"body":"In terms of,"},{"speaker":"Mark Chapman","startTime":1271.8780000000002,"endTime":1274.388,"body":"like, what the lead experience"},{"speaker":"Mark Chapman","startTime":1274.4879999999998,"endTime":1275.458,"body":"is like when they convert?"},{"speaker":"Mark Chapman","startTime":1275.4679999999998,"endTime":1275.8980000000001,"body":"Yeah."},{"speaker":"Mark Chapman","startTime":1275.8980000000001,"endTime":1276.268,"body":"Is that what you mean?"},{"speaker":"Mark Chapman","startTime":1276.268,"endTime":1276.5880000000002,"body":"I mean,"},{"speaker":"Brandee Gaar","startTime":1276.6080000000002,"endTime":1278.4279999999999,"body":"I guess I"},{"speaker":"Brandee Gaar","startTime":1276.6080000000002,"endTime":1278.4279999999999,"body":"would say, like, your team"},{"speaker":"Brandee Gaar","startTime":1278.4479999999999,"endTime":1281.868,"body":"is most concerned about"},{"speaker":"Brandee Gaar","startTime":1278.4479999999999,"endTime":1281.868,"body":"getting them the leads, right?"},{"speaker":"Brandee Gaar","startTime":1281.868,"endTime":1282.194,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1282.194,"endTime":1284.3380000000002,"body":"And then how they convert"},{"speaker":"Brandee Gaar","startTime":1282.194,"endTime":1284.3380000000002,"body":"them is really on you."},{"speaker":"Brandee Gaar","startTime":1285.3029999999999,"endTime":1285.5430000000001,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1285.5430000000001,"endTime":1287.433,"body":"Like your team is to"},{"speaker":"Brandee Gaar","startTime":1285.5430000000001,"endTime":1287.433,"body":"get them the leads."},{"speaker":"Brandee Gaar","startTime":1287.433,"endTime":1287.493,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1287.6129999999998,"endTime":1289.1129999999998,"body":"And then they have"},{"speaker":"Brandee Gaar","startTime":1287.6129999999998,"endTime":1289.1129999999998,"body":"to convert them."},{"speaker":"Brandee Gaar","startTime":1289.413,"endTime":1292.413,"body":"Um, one of the things that my"},{"speaker":"Brandee Gaar","startTime":1289.413,"endTime":1292.413,"body":"ads manager for my coaching"},{"speaker":"Brandee Gaar","startTime":1292.413,"endTime":1294.8429999999998,"body":"business talked a lot about"},{"speaker":"Brandee Gaar","startTime":1292.413,"endTime":1294.8429999999998,"body":"before she would even take me"},{"speaker":"Brandee Gaar","startTime":1294.8429999999998,"endTime":1297.3029999999999,"body":"on as a client was she was like,"},{"speaker":"Brandee Gaar","startTime":1294.8429999999998,"endTime":1297.3029999999999,"body":"I need to see your conversion"},{"speaker":"Brandee Gaar","startTime":1297.3029999999999,"endTime":1298.2930000000001,"body":"rate for three months."},{"speaker":"Brandee Gaar","startTime":1298.623,"endTime":1298.683,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1298.683,"endTime":1301.0230000000001,"body":"And I, I don't think everybody"},{"speaker":"Brandee Gaar","startTime":1298.683,"endTime":1301.0230000000001,"body":"necessarily does that or has"},{"speaker":"Brandee Gaar","startTime":1301.0230000000001,"endTime":1304.143,"body":"to do that, but I guess one of"},{"speaker":"Brandee Gaar","startTime":1301.0230000000001,"endTime":1304.143,"body":"my questions is like, is that"},{"speaker":"Brandee Gaar","startTime":1304.143,"endTime":1306.2130000000002,"body":"something you encourage your"},{"speaker":"Brandee Gaar","startTime":1304.143,"endTime":1306.2130000000002,"body":"students to do or can you touch"},{"speaker":"Brandee Gaar","startTime":1306.2130000000002,"endTime":1307.2330000000002,"body":"on that a little bit that like"},{"speaker":"Mark Chapman","startTime":1307.2330000000002,"endTime":1307.7730000000001,"body":"Absolutely."},{"speaker":"Mark Chapman","startTime":1307.9230000000002,"endTime":1308.163,"body":"Yeah."},{"speaker":"Mark Chapman","startTime":1308.163,"endTime":1308.493,"body":"Your job"},{"speaker":"Brandee Gaar","startTime":1308.493,"endTime":1309.4830000000002,"body":"isn't"},{"speaker":"Brandee Gaar","startTime":1308.493,"endTime":1309.4830000000002,"body":"to make them sales."},{"speaker":"Brandee Gaar","startTime":1309.4830000000002,"endTime":1310.683,"body":"Your job is to get them leads."},{"speaker":"Brandee Gaar","startTime":1310.683,"endTime":1310.9830000000002,"body":"Right."},{"speaker":"Mark Chapman","startTime":1311.263,"endTime":1313.1930000000002,"body":"Definitely,"},{"speaker":"Mark Chapman","startTime":1311.263,"endTime":1313.1930000000002,"body":"definitely not sales, but"},{"speaker":"Mark Chapman","startTime":1313.203,"endTime":1315.5529999999999,"body":"the conversion of those,"},{"speaker":"Mark Chapman","startTime":1313.203,"endTime":1315.5529999999999,"body":"like, of the traffic from the"},{"speaker":"Mark Chapman","startTime":1315.5529999999999,"endTime":1317.3629999999998,"body":"website into leads and what"},{"speaker":"Mark Chapman","startTime":1315.5529999999999,"endTime":1317.3629999999998,"body":"to do with those leads is"},{"speaker":"Mark Chapman","startTime":1317.3629999999998,"endTime":1319.5030000000002,"body":"super important and something"},{"speaker":"Mark Chapman","startTime":1317.3629999999998,"endTime":1319.5030000000002,"body":"we talk about all day."},{"speaker":"Mark Chapman","startTime":1319.723,"endTime":1321.8829999999998,"body":"And even though, you know,"},{"speaker":"Mark Chapman","startTime":1319.723,"endTime":1321.8829999999998,"body":"we, I kind of stay in my lane"},{"speaker":"Mark Chapman","startTime":1321.8829999999998,"endTime":1324.3629999999998,"body":"with advertising and creating"},{"speaker":"Mark Chapman","startTime":1321.8829999999998,"endTime":1324.3629999999998,"body":"those great ad campaigns to"},{"speaker":"Mark Chapman","startTime":1324.4430000000002,"endTime":1326.0529999999999,"body":"turn those people into leads."},{"speaker":"Mark Chapman","startTime":1326.433,"endTime":1328.813,"body":"The lead follow up is essential"},{"speaker":"Mark Chapman","startTime":1326.433,"endTime":1328.813,"body":"because if you don't have"},{"speaker":"Mark Chapman","startTime":1328.813,"endTime":1331.2730000000001,"body":"a lead follow up process or"},{"speaker":"Mark Chapman","startTime":1328.813,"endTime":1331.2730000000001,"body":"you're, uh, You're not willing"},{"speaker":"Mark Chapman","startTime":1331.2730000000001,"endTime":1333.0729999999999,"body":"to text couples these days."},{"speaker":"Mark Chapman","startTime":1333.0729999999999,"endTime":1334.833,"body":"Like you're not going to"},{"speaker":"Mark Chapman","startTime":1333.0729999999999,"endTime":1334.833,"body":"be able to convert them"},{"speaker":"Mark Chapman","startTime":1334.8429999999998,"endTime":1337.453,"body":"into a warm lead who knows,"},{"speaker":"Mark Chapman","startTime":1334.8429999999998,"endTime":1337.453,"body":"likes you and trusts you."},{"speaker":"Mark Chapman","startTime":1337.6930000000002,"endTime":1339.723,"body":"And so it is a really, really"},{"speaker":"Mark Chapman","startTime":1337.6930000000002,"endTime":1339.723,"body":"a big part of what I do."},{"speaker":"Mark Chapman","startTime":1339.953,"endTime":1343.393,"body":"And to speak on that on a high"},{"speaker":"Mark Chapman","startTime":1339.953,"endTime":1343.393,"body":"level, um, that's actually"},{"speaker":"Mark Chapman","startTime":1343.4029999999998,"endTime":1345.533,"body":"maybe started to sound like"},{"speaker":"Mark Chapman","startTime":1343.4029999999998,"endTime":1345.533,"body":"a naysayer, but another"},{"speaker":"Mark Chapman","startTime":1345.533,"endTime":1348.0529999999999,"body":"reason, another thing, like"},{"speaker":"Mark Chapman","startTime":1345.533,"endTime":1348.0529999999999,"body":"you shouldn't run ads if you"},{"speaker":"Mark Chapman","startTime":1348.0529999999999,"endTime":1350.583,"body":"don't feel a hundred percent"},{"speaker":"Mark Chapman","startTime":1348.0529999999999,"endTime":1350.583,"body":"confident in your ability to"},{"speaker":"Mark Chapman","startTime":1350.5929999999998,"endTime":1354.7579999999998,"body":"nurture leads into appointments"},{"speaker":"Mark Chapman","startTime":1350.5929999999998,"endTime":1354.7579999999998,"body":"of whatever type that needs to"},{"speaker":"Mark Chapman","startTime":1354.7579999999998,"endTime":1356.868,"body":"be, or the next step, whatever"},{"speaker":"Mark Chapman","startTime":1354.7579999999998,"endTime":1356.868,"body":"that needs to be for your"},{"speaker":"Mark Chapman","startTime":1356.868,"endTime":1359.6080000000002,"body":"business, because you're going"},{"speaker":"Mark Chapman","startTime":1356.868,"endTime":1359.6080000000002,"body":"to get those leads if you do the"},{"speaker":"Mark Chapman","startTime":1359.6080000000002,"endTime":1360.7779999999998,"body":"advertising campaigns, right?"},{"speaker":"Mark Chapman","startTime":1360.7779999999998,"endTime":1361.9679999999998,"body":"But then you're not"},{"speaker":"Mark Chapman","startTime":1360.7779999999998,"endTime":1361.9679999999998,"body":"going to convert them."},{"speaker":"Mark Chapman","startTime":1361.9679999999998,"endTime":1363.6979999999999,"body":"And you're gonna be like,"},{"speaker":"Mark Chapman","startTime":1361.9679999999998,"endTime":1363.6979999999999,"body":"well, these ad campaigns are"},{"speaker":"Mark Chapman","startTime":1363.7179999999998,"endTime":1365.7980000000002,"body":"terrible and they don't work,"},{"speaker":"Mark Chapman","startTime":1363.7179999999998,"endTime":1365.7980000000002,"body":"or it's not the right audience."},{"speaker":"Mark Chapman","startTime":1366.078,"endTime":1368.308,"body":"When actually a lot of"},{"speaker":"Mark Chapman","startTime":1366.078,"endTime":1368.308,"body":"times, to be honest, Brandee."},{"speaker":"Mark Chapman","startTime":1368.728,"endTime":1371.388,"body":"Some of us older folks, maybe"},{"speaker":"Mark Chapman","startTime":1368.728,"endTime":1371.388,"body":"like myself in the wedding"},{"speaker":"Mark Chapman","startTime":1371.388,"endTime":1373.4679999999998,"body":"industry are a little bit"},{"speaker":"Mark Chapman","startTime":1371.388,"endTime":1373.4679999999998,"body":"tired and we don't want to"},{"speaker":"Mark Chapman","startTime":1373.478,"endTime":1377.2779999999998,"body":"adapt our communication styles"},{"speaker":"Mark Chapman","startTime":1373.478,"endTime":1377.2779999999998,"body":"to do the things we need to"},{"speaker":"Mark Chapman","startTime":1377.288,"endTime":1380.2579999999998,"body":"do like texting and do it"},{"speaker":"Mark Chapman","startTime":1377.288,"endTime":1380.2579999999998,"body":"more conversational and not"},{"speaker":"Mark Chapman","startTime":1380.268,"endTime":1382.0480000000002,"body":"text them a five page email."},{"speaker":"Mark Chapman","startTime":1382.188,"endTime":1385.598,"body":"You know, um, I just planted"},{"speaker":"Mark Chapman","startTime":1382.188,"endTime":1385.598,"body":"a lot of seeds there."},{"speaker":"Mark Chapman","startTime":1385.598,"endTime":1386.6779999999999,"body":"I know there's a"},{"speaker":"Mark Chapman","startTime":1385.598,"endTime":1386.6779999999999,"body":"lot of different"},{"speaker":"Mark Chapman","startTime":1386.6779999999999,"endTime":1387.6280000000002,"body":"directions we could go."},{"speaker":"Brandee Gaar","startTime":1388.3780000000002,"endTime":1388.888,"body":"I know."},{"speaker":"Brandee Gaar","startTime":1388.908,"endTime":1389.388,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1389.3980000000001,"endTime":1392.058,"body":"So I, I'm going to take"},{"speaker":"Brandee Gaar","startTime":1389.3980000000001,"endTime":1392.058,"body":"this tangent with you, Mark,"},{"speaker":"Brandee Gaar","startTime":1392.078,"endTime":1395.7379999999998,"body":"because I have been watching"},{"speaker":"Brandee Gaar","startTime":1392.078,"endTime":1395.7379999999998,"body":"your TikToks and I am so."},{"speaker":"Brandee Gaar","startTime":1396.263,"endTime":1397.0929999999998,"body":"Passionate about this."},{"speaker":"Brandee Gaar","startTime":1397.0929999999998,"endTime":1399.933,"body":"I swear, it's something any one"},{"speaker":"Brandee Gaar","startTime":1397.0929999999998,"endTime":1399.933,"body":"of my students would tell you."},{"speaker":"Brandee Gaar","startTime":1399.9430000000002,"endTime":1403.1329999999998,"body":"Like, Brandee drills this"},{"speaker":"Brandee Gaar","startTime":1399.9430000000002,"endTime":1403.1329999999998,"body":"into us every single day."},{"speaker":"Brandee Gaar","startTime":1403.333,"endTime":1405.453,"body":"Because I, and you're"},{"speaker":"Brandee Gaar","startTime":1403.333,"endTime":1405.453,"body":"so passionate about it"},{"speaker":"Brandee Gaar","startTime":1405.4630000000002,"endTime":1406.763,"body":"on TikTok, which I love."},{"speaker":"Mark Chapman","startTime":1406.993,"endTime":1407.2530000000002,"body":"Yep."},{"speaker":"Brandee Gaar","startTime":1407.4630000000002,"endTime":1412.2930000000001,"body":"You have to adapt"},{"speaker":"Brandee Gaar","startTime":1407.4630000000002,"endTime":1412.2930000000001,"body":"your communication style because"},{"speaker":"Brandee Gaar","startTime":1413.0929999999998,"endTime":1414.603,"body":"I'm a huge fan of automations."},{"speaker":"Brandee Gaar","startTime":1414.6329999999998,"endTime":1415.9630000000002,"body":"Huge fan of automations."},{"speaker":"Brandee Gaar","startTime":1416.4830000000002,"endTime":1420.163,"body":"But, I think, I think what"},{"speaker":"Brandee Gaar","startTime":1416.4830000000002,"endTime":1420.163,"body":"people need to understand,"},{"speaker":"Brandee Gaar","startTime":1420.183,"endTime":1422.4830000000002,"body":"especially when it comes"},{"speaker":"Brandee Gaar","startTime":1420.183,"endTime":1422.4830000000002,"body":"to ad traffic, is Mark has"},{"speaker":"Brandee Gaar","startTime":1422.4830000000002,"endTime":1423.643,"body":"mentioned this multiple times."},{"speaker":"Brandee Gaar","startTime":1423.9630000000002,"endTime":1425.6730000000002,"body":"You are pulling cold traffic in."},{"speaker":"Brandee Gaar","startTime":1425.683,"endTime":1428.3629999999998,"body":"So, even though the cold"},{"speaker":"Brandee Gaar","startTime":1425.683,"endTime":1428.3629999999998,"body":"traffic is coming in and you're"},{"speaker":"Brandee Gaar","startTime":1428.373,"endTime":1430.9230000000002,"body":"nurturing them and things"},{"speaker":"Brandee Gaar","startTime":1428.373,"endTime":1430.9230000000002,"body":"like that, they're still a"},{"speaker":"Brandee Gaar","startTime":1430.9230000000002,"endTime":1434.0230000000001,"body":"colder lead than somebody that"},{"speaker":"Brandee Gaar","startTime":1430.9230000000002,"endTime":1434.0230000000001,"body":"literally was referred to you by"},{"speaker":"Brandee Gaar","startTime":1434.0230000000001,"endTime":1436.5079999999998,"body":"their favorite photographer who,"},{"speaker":"Brandee Gaar","startTime":1434.0230000000001,"endTime":1436.5079999999998,"body":"you know, You know, they've,"},{"speaker":"Brandee Gaar","startTime":1436.558,"endTime":1437.908,"body":"they're like in love with."},{"speaker":"Brandee Gaar","startTime":1438.268,"endTime":1442.8380000000002,"body":"So when you just let an"},{"speaker":"Brandee Gaar","startTime":1438.268,"endTime":1442.8380000000002,"body":"automation run in email, you're"},{"speaker":"Brandee Gaar","startTime":1442.8380000000002,"endTime":1446.018,"body":"not creating the connection"},{"speaker":"Brandee Gaar","startTime":1442.8380000000002,"endTime":1446.018,"body":"that has to be created."},{"speaker":"Brandee Gaar","startTime":1446.5079999999998,"endTime":1449.6080000000002,"body":"And by using texting, whether"},{"speaker":"Brandee Gaar","startTime":1446.5079999999998,"endTime":1449.6080000000002,"body":"you get a dummy phone, so"},{"speaker":"Brandee Gaar","startTime":1449.6080000000002,"endTime":1451.268,"body":"they don't have your phone"},{"speaker":"Brandee Gaar","startTime":1449.6080000000002,"endTime":1451.268,"body":"number, whatever you want to"},{"speaker":"Brandee Gaar","startTime":1451.268,"endTime":1453.018,"body":"do, use a Google voice number."},{"speaker":"Brandee Gaar","startTime":1453.1080000000002,"endTime":1457.158,"body":"Texting is an essential part of"},{"speaker":"Brandee Gaar","startTime":1453.1080000000002,"endTime":1457.158,"body":"all lead process, but especially"},{"speaker":"Brandee Gaar","startTime":1457.158,"endTime":1458.138,"body":"once you start running ads."},{"speaker":"Brandee Gaar","startTime":1458.3780000000002,"endTime":1458.598,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1458.6280000000002,"endTime":1460.649,"body":"And feel free to jump on"},{"speaker":"Brandee Gaar","startTime":1458.6280000000002,"endTime":1460.649,"body":"the soapbox, Mark, cause"},{"speaker":"Brandee Gaar","startTime":1460.649,"endTime":1461.4609999999998,"body":"I've seen your TikToks"},{"speaker":"Mark Chapman","startTime":1461.4609999999998,"endTime":1461.8670000000002,"body":"about it."},{"speaker":"Mark Chapman","startTime":1461.8670000000002,"endTime":1462.0700000000002,"body":"100%."},{"speaker":"Mark Chapman","startTime":1462.0700000000002,"endTime":1462.2730000000001,"body":"Absolutely."},{"speaker":"Mark Chapman","startTime":1462.2730000000001,"endTime":1463.491,"body":"And I always use this example."},{"speaker":"Mark Chapman","startTime":1463.491,"endTime":1466.6979999999999,"body":"I have actually a good friend"},{"speaker":"Mark Chapman","startTime":1463.491,"endTime":1466.6979999999999,"body":"who, uh, she, her profession is"},{"speaker":"Mark Chapman","startTime":1466.6979999999999,"endTime":1469.618,"body":"dog walking and she actually has"},{"speaker":"Mark Chapman","startTime":1466.6979999999999,"endTime":1469.618,"body":"her own business, dog walking."},{"speaker":"Mark Chapman","startTime":1469.6280000000002,"endTime":1470.808,"body":"And like, that's"},{"speaker":"Mark Chapman","startTime":1469.6280000000002,"endTime":1470.808,"body":"the life she wants."},{"speaker":"Mark Chapman","startTime":1470.8180000000002,"endTime":1471.6080000000002,"body":"She loves her life."},{"speaker":"Mark Chapman","startTime":1471.618,"endTime":1472.9180000000001,"body":"She spends a ton"},{"speaker":"Mark Chapman","startTime":1471.618,"endTime":1472.9180000000001,"body":"of time outside."},{"speaker":"Mark Chapman","startTime":1472.9180000000001,"endTime":1473.578,"body":"She loves dogs."},{"speaker":"Mark Chapman","startTime":1473.958,"endTime":1475.9479999999999,"body":"She doesn't have a laptop."},{"speaker":"Mark Chapman","startTime":1476.248,"endTime":1477.6080000000002,"body":"And she recently got."},{"speaker":"Mark Chapman","startTime":1478.643,"endTime":1482.493,"body":"And she does not want to use a"},{"speaker":"Mark Chapman","startTime":1478.643,"endTime":1482.493,"body":"computer to plan her wedding."},{"speaker":"Mark Chapman","startTime":1482.723,"endTime":1484.8229999999999,"body":"And there are people who"},{"speaker":"Mark Chapman","startTime":1482.723,"endTime":1484.8229999999999,"body":"are texting her these"},{"speaker":"Mark Chapman","startTime":1484.833,"endTime":1487.333,"body":"five page emails about"},{"speaker":"Mark Chapman","startTime":1484.833,"endTime":1487.333,"body":"this, that, this and that."},{"speaker":"Mark Chapman","startTime":1487.5729999999999,"endTime":1490.243,"body":"And like, she's like, I don't"},{"speaker":"Mark Chapman","startTime":1487.5729999999999,"endTime":1490.243,"body":"even know what to do with this."},{"speaker":"Mark Chapman","startTime":1490.263,"endTime":1492.7730000000001,"body":"Like I can't, my brain"},{"speaker":"Mark Chapman","startTime":1490.263,"endTime":1492.7730000000001,"body":"can't process this."},{"speaker":"Mark Chapman","startTime":1493.0430000000001,"endTime":1496.373,"body":"And she's, she may not make"},{"speaker":"Mark Chapman","startTime":1493.0430000000001,"endTime":1496.373,"body":"a ton of money dog walking,"},{"speaker":"Mark Chapman","startTime":1496.373,"endTime":1498.163,"body":"but her parents sure still"},{"speaker":"Mark Chapman","startTime":1496.373,"endTime":1498.163,"body":"have a lot of money, sure"},{"speaker":"Mark Chapman","startTime":1498.163,"endTime":1499.0929999999998,"body":"still have a lot of money."},{"speaker":"Mark Chapman","startTime":1499.393,"endTime":1501.8780000000002,"body":"And so, um, I mean, the"},{"speaker":"Mark Chapman","startTime":1499.393,"endTime":1501.8780000000002,"body":"money isn't the issue."},{"speaker":"Mark Chapman","startTime":1501.8780000000002,"endTime":1504.9180000000001,"body":"It's like, she is a person who's"},{"speaker":"Mark Chapman","startTime":1501.8780000000002,"endTime":1504.9180000000001,"body":"a super great bride for a lot of"},{"speaker":"Mark Chapman","startTime":1504.9279999999999,"endTime":1507.708,"body":"businesses, but these businesses"},{"speaker":"Mark Chapman","startTime":1504.9279999999999,"endTime":1507.708,"body":"are just not adapting to the way"},{"speaker":"Mark Chapman","startTime":1507.708,"endTime":1508.938,"body":"that she wants to communicate."},{"speaker":"Mark Chapman","startTime":1509.1680000000001,"endTime":1511.018,"body":"And therefore they're"},{"speaker":"Mark Chapman","startTime":1509.1680000000001,"endTime":1511.018,"body":"losing a huge opportunity"},{"speaker":"Mark Chapman","startTime":1511.018,"endTime":1513.6680000000001,"body":"to have, she wants to buy"},{"speaker":"Mark Chapman","startTime":1511.018,"endTime":1513.6680000000001,"body":"a 10, 000 wedding dress."},{"speaker":"Mark Chapman","startTime":1513.688,"endTime":1517.143,"body":"And some of these stores are"},{"speaker":"Mark Chapman","startTime":1513.688,"endTime":1517.143,"body":"like, Uh, there's just, yeah,"},{"speaker":"Mark Chapman","startTime":1517.223,"endTime":1518.3629999999998,"body":"anyway, you get the idea."},{"speaker":"Mark Chapman","startTime":1518.3629999999998,"endTime":1518.603,"body":"They're not"},{"speaker":"Brandee Gaar","startTime":1518.603,"endTime":1520.353,"body":"working around"},{"speaker":"Brandee Gaar","startTime":1518.603,"endTime":1520.353,"body":"the communication, right?"},{"speaker":"Brandee Gaar","startTime":1520.353,"endTime":1522.623,"body":"And I think what's"},{"speaker":"Brandee Gaar","startTime":1520.353,"endTime":1522.623,"body":"interesting to me, yeah,"},{"speaker":"Brandee Gaar","startTime":1522.623,"endTime":1523.4029999999998,"body":"they're not doing it."},{"speaker":"Brandee Gaar","startTime":1523.4029999999998,"endTime":1526.2330000000002,"body":"And we are 100 percent going"},{"speaker":"Brandee Gaar","startTime":1523.4029999999998,"endTime":1526.2330000000002,"body":"to create another episode"},{"speaker":"Brandee Gaar","startTime":1526.2330000000002,"endTime":1528.7330000000002,"body":"on this about exactly how"},{"speaker":"Brandee Gaar","startTime":1526.2330000000002,"endTime":1528.7330000000002,"body":"to run through this process."},{"speaker":"Brandee Gaar","startTime":1528.7330000000002,"endTime":1532.3429999999998,"body":"Because I think it's so"},{"speaker":"Brandee Gaar","startTime":1528.7330000000002,"endTime":1532.3429999999998,"body":"important and I think you"},{"speaker":"Brandee Gaar","startTime":1532.3429999999998,"endTime":1533.183,"body":"hit the nail on the head."},{"speaker":"Brandee Gaar","startTime":1533.1930000000002,"endTime":1535.603,"body":"I was obsessed with this"},{"speaker":"Brandee Gaar","startTime":1533.1930000000002,"endTime":1535.603,"body":"TikTok that you created"},{"speaker":"Brandee Gaar","startTime":1535.603,"endTime":1536.353,"body":"where it was like,"},{"speaker":"Brandee Gaar","startTime":1538.473,"endTime":1540.8229999999999,"body":"So everybody's saying, okay,"},{"speaker":"Brandee Gaar","startTime":1538.473,"endTime":1540.8229999999999,"body":"fine, I'll start texting."},{"speaker":"Brandee Gaar","startTime":1540.853,"endTime":1542.873,"body":"But they're just"},{"speaker":"Brandee Gaar","startTime":1540.853,"endTime":1542.873,"body":"taking their email and"},{"speaker":"Brandee Gaar","startTime":1542.873,"endTime":1543.8229999999999,"body":"putting it into a text."},{"speaker":"Mark Chapman","startTime":1543.8229999999999,"endTime":1544.203,"body":"Yeah."},{"speaker":"Mark Chapman","startTime":1544.5729999999999,"endTime":1547.493,"body":"It's like it was like 10 pages"},{"speaker":"Mark Chapman","startTime":1544.5729999999999,"endTime":1547.493,"body":"long and you had to scroll"},{"speaker":"Mark Chapman","startTime":1596.483,"endTime":1598.903,"body":"probably 50 times to get to"},{"speaker":"Mark Chapman","startTime":1596.483,"endTime":1598.903,"body":"the end of it to whatever The"},{"speaker":"Mark Chapman","startTime":1598.903,"endTime":1601.0330000000001,"body":"answer of the question was"},{"speaker":"Mark Chapman","startTime":1598.903,"endTime":1601.0330000000001,"body":"that you asked or the person"},{"speaker":"Mark Chapman","startTime":1601.073,"endTime":1602.233,"body":"asked from the text message."},{"speaker":"Mark Chapman","startTime":1602.403,"endTime":1602.9930000000002,"body":"What's your pricing?"},{"speaker":"Brandee Gaar","startTime":1604.443,"endTime":1605.6429999999998,"body":"Yeah,"},{"speaker":"Brandee Gaar","startTime":1604.443,"endTime":1605.6429999999998,"body":"that does not work."},{"speaker":"Brandee Gaar","startTime":1605.6429999999998,"endTime":1608.8329999999999,"body":"So there is a texting strategy"},{"speaker":"Brandee Gaar","startTime":1605.6429999999998,"endTime":1608.8329999999999,"body":"and honestly at the end of"},{"speaker":"Brandee Gaar","startTime":1608.8329999999999,"endTime":1612.6380000000001,"body":"the day, it's as simple as"},{"speaker":"Brandee Gaar","startTime":1608.8329999999999,"endTime":1612.6380000000001,"body":"Get in the process, like get"},{"speaker":"Brandee Gaar","startTime":1612.648,"endTime":1613.798,"body":"in the process with them."},{"speaker":"Brandee Gaar","startTime":1613.8080000000002,"endTime":1617.1180000000002,"body":"Let your automation run, but"},{"speaker":"Brandee Gaar","startTime":1613.8080000000002,"endTime":1617.1180000000002,"body":"treat every lead like they're"},{"speaker":"Brandee Gaar","startTime":1617.1180000000002,"endTime":1620.4379999999999,"body":"your best friend who just got"},{"speaker":"Brandee Gaar","startTime":1617.1180000000002,"endTime":1620.4379999999999,"body":"engaged and you're so excited."},{"speaker":"Brandee Gaar","startTime":1620.448,"endTime":1622.1180000000002,"body":"And so you shoot a text."},{"speaker":"Brandee Gaar","startTime":1622.1180000000002,"endTime":1623.798,"body":"It's like, you know,"},{"speaker":"Brandee Gaar","startTime":1622.1180000000002,"endTime":1623.798,"body":"I'm so excited."},{"speaker":"Brandee Gaar","startTime":1624.1180000000002,"endTime":1626.738,"body":"This episode is definitely"},{"speaker":"Brandee Gaar","startTime":1624.1180000000002,"endTime":1626.738,"body":"about ads, but I think this is"},{"speaker":"Brandee Gaar","startTime":1626.738,"endTime":1630.4979999999998,"body":"such a massive piece of running"},{"speaker":"Brandee Gaar","startTime":1626.738,"endTime":1630.4979999999998,"body":"ads is really understanding"},{"speaker":"Brandee Gaar","startTime":1630.898,"endTime":1633.7880000000002,"body":"how different the traffic"},{"speaker":"Brandee Gaar","startTime":1630.898,"endTime":1633.7880000000002,"body":"is and how different you"},{"speaker":"Brandee Gaar","startTime":1633.7880000000002,"endTime":1635.1580000000001,"body":"need to treat those leads."},{"speaker":"Brandee Gaar","startTime":1635.588,"endTime":1637.588,"body":"Um, so I'm glad that we"},{"speaker":"Brandee Gaar","startTime":1635.588,"endTime":1637.588,"body":"got to touch on that."},{"speaker":"Brandee Gaar","startTime":1637.588,"endTime":1637.7279999999998,"body":"Cause."},{"speaker":"Brandee Gaar","startTime":1638.128,"endTime":1638.588,"body":"Yeah,"},{"speaker":"Mark Chapman","startTime":1639.318,"endTime":1640.898,"body":"and I'm really"},{"speaker":"Mark Chapman","startTime":1639.318,"endTime":1640.898,"body":"glad you brought it back"},{"speaker":"Mark Chapman","startTime":1640.898,"endTime":1643.068,"body":"up too, because I mean, we"},{"speaker":"Mark Chapman","startTime":1640.898,"endTime":1643.068,"body":"can't, I can't say enough,"},{"speaker":"Mark Chapman","startTime":1643.1180000000002,"endTime":1645.2279999999998,"body":"like, as we're having this"},{"speaker":"Mark Chapman","startTime":1643.1180000000002,"endTime":1645.2279999999998,"body":"conversation, how advertising"},{"speaker":"Mark Chapman","startTime":1645.2279999999998,"endTime":1648.1580000000001,"body":"reaches a cold audience,"},{"speaker":"Mark Chapman","startTime":1645.2279999999998,"endTime":1648.1580000000001,"body":"and that is not a bad thing."},{"speaker":"Mark Chapman","startTime":1648.428,"endTime":1650.818,"body":"It is a bad thing when you treat"},{"speaker":"Mark Chapman","startTime":1648.428,"endTime":1650.818,"body":"your cold audience the same"},{"speaker":"Mark Chapman","startTime":1650.818,"endTime":1654.2279999999998,"body":"as your warm audience, and you"},{"speaker":"Mark Chapman","startTime":1650.818,"endTime":1654.2279999999998,"body":"expect the same thing from them."},{"speaker":"Mark Chapman","startTime":1654.2479999999998,"endTime":1656.318,"body":"And the whole conversation"},{"speaker":"Mark Chapman","startTime":1654.2479999999998,"endTime":1656.318,"body":"here about texting is that"},{"speaker":"Mark Chapman","startTime":1656.648,"endTime":1659.338,"body":"it's a way to make that"},{"speaker":"Mark Chapman","startTime":1656.648,"endTime":1659.338,"body":"cold audience conversational"},{"speaker":"Mark Chapman","startTime":1659.338,"endTime":1660.418,"body":"and to warm them up."},{"speaker":"Brandee Gaar","startTime":1661.238,"endTime":1662.2279999999998,"body":"Oh, so good."},{"speaker":"Brandee Gaar","startTime":1662.468,"endTime":1662.8080000000002,"body":"So good."},{"speaker":"Brandee Gaar","startTime":1663.278,"endTime":1666.218,"body":"Okay, so one thing that I,"},{"speaker":"Brandee Gaar","startTime":1663.278,"endTime":1666.218,"body":"we, we talked a little bit"},{"speaker":"Brandee Gaar","startTime":1666.218,"endTime":1669.133,"body":"about, like, Lead conversion,"},{"speaker":"Brandee Gaar","startTime":1666.218,"endTime":1669.133,"body":"knowing your lead conversion."},{"speaker":"Brandee Gaar","startTime":1669.383,"endTime":1671.903,"body":"And one of the things I do want"},{"speaker":"Brandee Gaar","startTime":1669.383,"endTime":1671.903,"body":"to encourage our listeners,"},{"speaker":"Brandee Gaar","startTime":1671.9130000000002,"endTime":1675.423,"body":"if you're like, okay, Brandee,"},{"speaker":"Brandee Gaar","startTime":1671.9130000000002,"endTime":1675.423,"body":"like, you know, you're starting"},{"speaker":"Brandee Gaar","startTime":1675.423,"endTime":1677.233,"body":"to really get me with these ads."},{"speaker":"Brandee Gaar","startTime":1677.233,"endTime":1678.6630000000002,"body":"Like I think it's something"},{"speaker":"Brandee Gaar","startTime":1677.233,"endTime":1678.6630000000002,"body":"that we're definitely"},{"speaker":"Brandee Gaar","startTime":1678.6630000000002,"endTime":1679.573,"body":"going to do this year."},{"speaker":"Brandee Gaar","startTime":1679.8929999999998,"endTime":1683.9530000000002,"body":"I really want to encourage all"},{"speaker":"Brandee Gaar","startTime":1679.8929999999998,"endTime":1683.9530000000002,"body":"of our listeners to go back."},{"speaker":"Brandee Gaar","startTime":1684.093,"endTime":1686.5130000000001,"body":"You know, we're, we're not even"},{"speaker":"Brandee Gaar","startTime":1684.093,"endTime":1686.5130000000001,"body":"halfway through the year yet."},{"speaker":"Brandee Gaar","startTime":1686.523,"endTime":1688.9530000000002,"body":"I want you to go back through"},{"speaker":"Brandee Gaar","startTime":1686.523,"endTime":1688.9530000000002,"body":"the beginning of the year and"},{"speaker":"Brandee Gaar","startTime":1688.9530000000002,"endTime":1692.0629999999999,"body":"track every single lead that"},{"speaker":"Brandee Gaar","startTime":1688.9530000000002,"endTime":1692.0629999999999,"body":"you've gotten so far and really"},{"speaker":"Brandee Gaar","startTime":1692.1029999999998,"endTime":1695.423,"body":"understand your conversion"},{"speaker":"Brandee Gaar","startTime":1692.1029999999998,"endTime":1695.423,"body":"rate now so that you can, you"},{"speaker":"Brandee Gaar","startTime":1695.423,"endTime":1698.463,"body":"can make an informed decision"},{"speaker":"Brandee Gaar","startTime":1695.423,"endTime":1698.463,"body":"and say, okay, If Mark is able"},{"speaker":"Brandee Gaar","startTime":1698.463,"endTime":1702.053,"body":"to help me get two times the"},{"speaker":"Brandee Gaar","startTime":1698.463,"endTime":1702.053,"body":"leads I already get, do we"},{"speaker":"Brandee Gaar","startTime":1702.0629999999999,"endTime":1705.9530000000002,"body":"have the capacity to take on"},{"speaker":"Brandee Gaar","startTime":1702.0629999999999,"endTime":1705.9530000000002,"body":"this many more clients, right?"},{"speaker":"Brandee Gaar","startTime":1705.9530000000002,"endTime":1707.983,"body":"Because you want to be"},{"speaker":"Brandee Gaar","startTime":1705.9530000000002,"endTime":1707.983,"body":"smart about how many leads"},{"speaker":"Brandee Gaar","startTime":1707.983,"endTime":1709.023,"body":"you're actually getting in."},{"speaker":"Brandee Gaar","startTime":1709.543,"endTime":1711.8129999999999,"body":"Um, and whether you have the"},{"speaker":"Brandee Gaar","startTime":1709.543,"endTime":1711.8129999999999,"body":"capacity to do that or not."},{"speaker":"Brandee Gaar","startTime":1711.8129999999999,"endTime":1714.503,"body":"So if you, if you don't already"},{"speaker":"Brandee Gaar","startTime":1711.8129999999999,"endTime":1714.503,"body":"track your leads, you can grab"},{"speaker":"Brandee Gaar","startTime":1714.803,"endTime":1716.753,"body":"the lead tracker that I have."},{"speaker":"Brandee Gaar","startTime":1716.753,"endTime":1718.423,"body":"I think that that would"},{"speaker":"Brandee Gaar","startTime":1716.753,"endTime":1718.423,"body":"be really, really smart."},{"speaker":"Brandee Gaar","startTime":1718.423,"endTime":1720.693,"body":"We'll put the link in the"},{"speaker":"Brandee Gaar","startTime":1718.423,"endTime":1720.693,"body":"show notes, but I want to"},{"speaker":"Brandee Gaar","startTime":1720.693,"endTime":1723.093,"body":"make sure that all those leads"},{"speaker":"Brandee Gaar","startTime":1720.693,"endTime":1723.093,"body":"Mark is getting you, that"},{"speaker":"Brandee Gaar","startTime":1723.093,"endTime":1724.253,"body":"you're able to convert them."},{"speaker":"Brandee Gaar","startTime":1724.253,"endTime":1725.323,"body":"I think this is so important."},{"speaker":"Brandee Gaar","startTime":1725.323,"endTime":1725.553,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1725.918,"endTime":1729.4579999999999,"body":"So, Mark, can you touch on, you"},{"speaker":"Brandee Gaar","startTime":1725.918,"endTime":1729.4579999999999,"body":"touched on it a little bit, but"},{"speaker":"Brandee Gaar","startTime":1729.4579999999999,"endTime":1731.318,"body":"like, who should not run ads?"},{"speaker":"Brandee Gaar","startTime":1731.318,"endTime":1733.028,"body":"Cause I know some people are"},{"speaker":"Brandee Gaar","startTime":1731.318,"endTime":1733.028,"body":"listening and they're like, I"},{"speaker":"Brandee Gaar","startTime":1733.028,"endTime":1734.148,"body":"don't know if I should run ads."},{"speaker":"Brandee Gaar","startTime":1734.148,"endTime":1737.2079999999999,"body":"Like, is there, is there,"},{"speaker":"Brandee Gaar","startTime":1734.148,"endTime":1737.2079999999999,"body":"are there certain things"},{"speaker":"Brandee Gaar","startTime":1737.2079999999999,"endTime":1740.043,"body":"that you should maybe, you"},{"speaker":"Brandee Gaar","startTime":1737.2079999999999,"endTime":1740.043,"body":"know, You might not be a"},{"speaker":"Brandee Gaar","startTime":1740.043,"endTime":1741.2030000000002,"body":"great candidate to run ads."},{"speaker":"Mark Chapman","startTime":1741.403,"endTime":1746.713,"body":"You should not"},{"speaker":"Mark Chapman","startTime":1741.403,"endTime":1746.713,"body":"run ads if you don't want to"},{"speaker":"Mark Chapman","startTime":1746.7230000000002,"endTime":1750.963,"body":"deal with people asking you"},{"speaker":"Mark Chapman","startTime":1746.7230000000002,"endTime":1750.963,"body":"simple questions like, what's"},{"speaker":"Mark Chapman","startTime":1750.963,"endTime":1752.553,"body":"your pricing right away?"},{"speaker":"Mark Chapman","startTime":1752.553,"endTime":1753.7430000000002,"body":"Or I don't know."},{"speaker":"Mark Chapman","startTime":1753.7630000000001,"endTime":1756.153,"body":"That's not the best answer,"},{"speaker":"Mark Chapman","startTime":1753.7630000000001,"endTime":1756.153,"body":"but I just feel like it goes"},{"speaker":"Mark Chapman","startTime":1756.1630000000002,"endTime":1757.253,"body":"back to that cold audiences."},{"speaker":"Mark Chapman","startTime":1757.273,"endTime":1760.1630000000002,"body":"Like if you don't want to"},{"speaker":"Mark Chapman","startTime":1757.273,"endTime":1760.1630000000002,"body":"deal with that, like, like"},{"speaker":"Mark Chapman","startTime":1760.173,"endTime":1761.6229999999998,"body":"keep doing your warm leads."},{"speaker":"Mark Chapman","startTime":1761.8329999999999,"endTime":1764.963,"body":"Um, Also, if you have a"},{"speaker":"Mark Chapman","startTime":1761.8329999999999,"endTime":1764.963,"body":"really limited capacity, like"},{"speaker":"Mark Chapman","startTime":1764.963,"endTime":1766.053,"body":"a lot of planners, right?"},{"speaker":"Mark Chapman","startTime":1766.113,"endTime":1769.0130000000001,"body":"I have a goal of 20 weddings"},{"speaker":"Mark Chapman","startTime":1766.113,"endTime":1769.0130000000001,"body":"a year, and it's probably"},{"speaker":"Mark Chapman","startTime":1769.0130000000001,"endTime":1770.0629999999999,"body":"not a good fit for you."},{"speaker":"Mark Chapman","startTime":1770.0829999999999,"endTime":1773.4530000000002,"body":"If you, if you have a very"},{"speaker":"Mark Chapman","startTime":1770.0829999999999,"endTime":1773.4530000000002,"body":"limited capacity, because the"},{"speaker":"Mark Chapman","startTime":1773.4530000000002,"endTime":1777.1630000000002,"body":"goal of ads is quantity and"},{"speaker":"Mark Chapman","startTime":1773.4530000000002,"endTime":1777.1630000000002,"body":"quality, and there's going to"},{"speaker":"Mark Chapman","startTime":1777.173,"endTime":1779.673,"body":"be a lot of money spent then"},{"speaker":"Mark Chapman","startTime":1777.173,"endTime":1779.673,"body":"on people who are looking"},{"speaker":"Mark Chapman","startTime":1779.673,"endTime":1782.5829999999999,"body":"for a date that you don't"},{"speaker":"Mark Chapman","startTime":1779.673,"endTime":1782.5829999999999,"body":"have available and that it's"},{"speaker":"Mark Chapman","startTime":1782.5829999999999,"endTime":1784.1029999999998,"body":"just not, it's just going to"},{"speaker":"Mark Chapman","startTime":1782.5829999999999,"endTime":1784.1029999999998,"body":"waste, it's going to spend a"},{"speaker":"Mark Chapman","startTime":1784.1029999999998,"endTime":1786.4730000000002,"body":"lot of money and you're going"},{"speaker":"Mark Chapman","startTime":1784.1029999999998,"endTime":1786.4730000000002,"body":"to feel like it's wasted and"},{"speaker":"Mark Chapman","startTime":1786.503,"endTime":1788.4930000000002,"body":"the person who reaches out,"},{"speaker":"Mark Chapman","startTime":1786.503,"endTime":1788.4930000000002,"body":"she's going to be frustrated."},{"speaker":"Mark Chapman","startTime":1788.8929999999998,"endTime":1789.423,"body":"Yeah,"},{"speaker":"Brandee Gaar","startTime":1789.9730000000002,"endTime":1790.8329999999999,"body":"I agree with that."},{"speaker":"Brandee Gaar","startTime":1790.8529999999998,"endTime":1793.9530000000002,"body":"I think, uh, you, you really"},{"speaker":"Brandee Gaar","startTime":1790.8529999999998,"endTime":1793.9530000000002,"body":"touched on a hot point."},{"speaker":"Brandee Gaar","startTime":1793.9930000000002,"endTime":1796.5380000000002,"body":"I think that a lot of"},{"speaker":"Brandee Gaar","startTime":1793.9930000000002,"endTime":1796.5380000000002,"body":"wedding pros Have, which"},{"speaker":"Brandee Gaar","startTime":1796.5380000000002,"endTime":1798.9379999999999,"body":"is, don't ask me the"},{"speaker":"Brandee Gaar","startTime":1796.5380000000002,"endTime":1798.9379999999999,"body":"pricing question right away."},{"speaker":"Brandee Gaar","startTime":1798.9379999999999,"endTime":1801.2479999999998,"body":"This was actually a Threads"},{"speaker":"Brandee Gaar","startTime":1798.9379999999999,"endTime":1801.2479999999998,"body":"conversation the other day."},{"speaker":"Brandee Gaar","startTime":1801.2479999999998,"endTime":1801.338,"body":"Mm-Hmm."},{"speaker":"Brandee Gaar","startTime":1801.338,"endTime":1805.238,"body":"That got quite heated and I was"},{"speaker":"Brandee Gaar","startTime":1801.338,"endTime":1805.238,"body":"part of . Um, but where people"},{"speaker":"Brandee Gaar","startTime":1805.2430000000002,"endTime":1807.218,"body":"were saying, you know, I hate"},{"speaker":"Brandee Gaar","startTime":1805.2430000000002,"endTime":1807.218,"body":"it when somebody asks me that,"},{"speaker":"Brandee Gaar","startTime":1807.218,"endTime":1808.298,"body":"I don't even wanna respond."},{"speaker":"Brandee Gaar","startTime":1808.298,"endTime":1809.9779999999998,"body":"And I'm like, well, I mean,"},{"speaker":"Brandee Gaar","startTime":1808.298,"endTime":1809.9779999999998,"body":"that's a buying question."},{"speaker":"Brandee Gaar","startTime":1809.9779999999998,"endTime":1811.5380000000002,"body":"Why would you not want"},{"speaker":"Brandee Gaar","startTime":1809.9779999999998,"endTime":1811.5380000000002,"body":"them to ask you that?"},{"speaker":"Brandee Gaar","startTime":1812.168,"endTime":1814.4779999999998,"body":"Like, I think it's"},{"speaker":"Brandee Gaar","startTime":1812.168,"endTime":1814.4779999999998,"body":"a valid question."},{"speaker":"Brandee Gaar","startTime":1814.6879999999999,"endTime":1815.2880000000002,"body":"Sure."},{"speaker":"Brandee Gaar","startTime":1815.7079999999999,"endTime":1818.6380000000001,"body":"So, yeah, I mean, how, how"},{"speaker":"Brandee Gaar","startTime":1815.7079999999999,"endTime":1818.6380000000001,"body":"do you feel about that?"},{"speaker":"Brandee Gaar","startTime":1818.6380000000001,"endTime":1820.428,"body":"Like, I think that that"},{"speaker":"Brandee Gaar","startTime":1818.6380000000001,"endTime":1820.428,"body":"is a question that people"},{"speaker":"Brandee Gaar","startTime":1820.428,"endTime":1822.448,"body":"would get a lot once they"},{"speaker":"Brandee Gaar","startTime":1820.428,"endTime":1822.448,"body":"start running ads, right?"},{"speaker":"Mark Chapman","startTime":1822.718,"endTime":1824.3480000000002,"body":"You know, remember"},{"speaker":"Mark Chapman","startTime":1822.718,"endTime":1824.3480000000002,"body":"the person we were talking"},{"speaker":"Mark Chapman","startTime":1824.3480000000002,"endTime":1827.3080000000002,"body":"about, uh, who's like, I don't,"},{"speaker":"Mark Chapman","startTime":1824.3480000000002,"endTime":1827.3080000000002,"body":"my, someone in my generation"},{"speaker":"Mark Chapman","startTime":1827.3080000000002,"endTime":1828.4579999999999,"body":"would never click on an ad."},{"speaker":"Mark Chapman","startTime":1828.758,"endTime":1830.7880000000002,"body":"Um, so that same person."},{"speaker":"Mark Chapman","startTime":1831.318,"endTime":1832.758,"body":"Isn't going to book a"},{"speaker":"Mark Chapman","startTime":1831.318,"endTime":1832.758,"body":"meeting with you if they"},{"speaker":"Mark Chapman","startTime":1832.758,"endTime":1834.648,"body":"don't know if they don't"},{"speaker":"Mark Chapman","startTime":1832.758,"endTime":1834.648,"body":"have any ballpark idea of"},{"speaker":"Mark Chapman","startTime":1834.648,"endTime":1836.548,"body":"how much your services cost."},{"speaker":"Mark Chapman","startTime":1836.9979999999998,"endTime":1840.258,"body":"Um, transitioning from working"},{"speaker":"Mark Chapman","startTime":1836.9979999999998,"endTime":1840.258,"body":"with just warm leads to a cold"},{"speaker":"Mark Chapman","startTime":1840.258,"endTime":1843.0179999999998,"body":"audience requires that you"},{"speaker":"Mark Chapman","startTime":1840.258,"endTime":1843.0179999999998,"body":"be transparent at some point"},{"speaker":"Mark Chapman","startTime":1843.0179999999998,"endTime":1844.8280000000002,"body":"in that journey before they"},{"speaker":"Mark Chapman","startTime":1843.0179999999998,"endTime":1844.8280000000002,"body":"reach out to you about your"},{"speaker":"Mark Chapman","startTime":1844.8280000000002,"endTime":1847.5380000000002,"body":"pricing, or they're not going"},{"speaker":"Mark Chapman","startTime":1844.8280000000002,"endTime":1847.5380000000002,"body":"to reach out because they don't"},{"speaker":"Mark Chapman","startTime":1847.5380000000002,"endTime":1848.718,"body":"want to have the conversation."},{"speaker":"Mark Chapman","startTime":1849.298,"endTime":1850.698,"body":"They don't want to book"},{"speaker":"Mark Chapman","startTime":1849.298,"endTime":1850.698,"body":"a meeting with you, book"},{"speaker":"Mark Chapman","startTime":1850.698,"endTime":1852.988,"body":"an hour of their valuable"},{"speaker":"Mark Chapman","startTime":1850.698,"endTime":1852.988,"body":"time with you to find out"},{"speaker":"Mark Chapman","startTime":1852.988,"endTime":1853.9979999999998,"body":"they can't afford you."},{"speaker":"Mark Chapman","startTime":1854.178,"endTime":1855.7279999999998,"body":"It just doesn't work like that."},{"speaker":"Mark Chapman","startTime":1855.7279999999998,"endTime":1858.5780000000002,"body":"So maybe, um, another"},{"speaker":"Mark Chapman","startTime":1855.7279999999998,"endTime":1858.5780000000002,"body":"thing, don't do ads if"},{"speaker":"Mark Chapman","startTime":1858.5780000000002,"endTime":1860.2479999999998,"body":"you're not willing to put"},{"speaker":"Mark Chapman","startTime":1858.5780000000002,"endTime":1860.2479999999998,"body":"your pricing somewhere."},{"speaker":"Mark Chapman","startTime":1860.5980000000002,"endTime":1862.2279999999998,"body":"In that journey, so"},{"speaker":"Mark Chapman","startTime":1860.5980000000002,"endTime":1862.2279999999998,"body":"folks can see it."},{"speaker":"Mark Chapman","startTime":1862.4979999999998,"endTime":1864.718,"body":"And I know that's a really"},{"speaker":"Mark Chapman","startTime":1862.4979999999998,"endTime":1864.718,"body":"controversial topic in"},{"speaker":"Mark Chapman","startTime":1864.718,"endTime":1866.3880000000001,"body":"the wedding industry and"},{"speaker":"Mark Chapman","startTime":1864.718,"endTime":1866.3880000000001,"body":"it has been for years."},{"speaker":"Mark Chapman","startTime":1866.608,"endTime":1869.4080000000001,"body":"But what I know about"},{"speaker":"Mark Chapman","startTime":1866.608,"endTime":1869.4080000000001,"body":"advertising today is that"},{"speaker":"Mark Chapman","startTime":1869.488,"endTime":1871.7679999999998,"body":"couples are not going to book a"},{"speaker":"Mark Chapman","startTime":1869.488,"endTime":1871.7679999999998,"body":"meeting with you if they don't"},{"speaker":"Mark Chapman","startTime":1871.818,"endTime":1873.258,"body":"have any idea of what you cost."},{"speaker":"Brandee Gaar","startTime":1874.5780000000002,"endTime":1875.1580000000001,"body":"So good."},{"speaker":"Brandee Gaar","startTime":1875.718,"endTime":1875.988,"body":"So good."},{"speaker":"Brandee Gaar","startTime":1877.008,"endTime":1877.6180000000002,"body":"And so true."},{"speaker":"Brandee Gaar","startTime":1877.918,"endTime":1878.398,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1878.4080000000001,"endTime":1883.198,"body":"So Mark, I have one more"},{"speaker":"Brandee Gaar","startTime":1878.4080000000001,"endTime":1883.198,"body":"question that might be in"},{"speaker":"Brandee Gaar","startTime":1883.198,"endTime":1888.168,"body":"two parts, but, um, so, So,"},{"speaker":"Brandee Gaar","startTime":1883.198,"endTime":1888.168,"body":"you know, listening to, okay,"},{"speaker":"Brandee Gaar","startTime":1888.378,"endTime":1892.068,"body":"we really want to have 600 a"},{"speaker":"Brandee Gaar","startTime":1888.378,"endTime":1892.068,"body":"month per platform, ideally"},{"speaker":"Brandee Gaar","startTime":1892.068,"endTime":1894.4779999999998,"body":"as an ad spend, you know,"},{"speaker":"Brandee Gaar","startTime":1892.068,"endTime":1894.4779999999998,"body":"that's not hard and fast, but"},{"speaker":"Brandee Gaar","startTime":1894.4779999999998,"endTime":1895.878,"body":"like that's an ideal budget."},{"speaker":"Brandee Gaar","startTime":1895.878,"endTime":1899.7079999999999,"body":"And then obviously plus the fee"},{"speaker":"Brandee Gaar","startTime":1895.878,"endTime":1899.7079999999999,"body":"of your ads, um, company that's"},{"speaker":"Brandee Gaar","startTime":1899.7079999999999,"endTime":1900.8680000000002,"body":"managing your ads for you."},{"speaker":"Brandee Gaar","startTime":1901.338,"endTime":1905.588,"body":"So it's, it's not a small cost,"},{"speaker":"Brandee Gaar","startTime":1901.338,"endTime":1905.588,"body":"right, but how would it compare"},{"speaker":"Brandee Gaar","startTime":1905.6879999999999,"endTime":1909.843,"body":"to maybe listing sites That"},{"speaker":"Brandee Gaar","startTime":1905.6879999999999,"endTime":1909.843,"body":"people are already on, but like,"},{"speaker":"Brandee Gaar","startTime":1909.9730000000002,"endTime":1910.8929999999998,"body":"how does it compare in price?"},{"speaker":"Brandee Gaar","startTime":1910.8929999999998,"endTime":1913.0330000000001,"body":"But like, how does it"},{"speaker":"Brandee Gaar","startTime":1910.8929999999998,"endTime":1913.0330000000001,"body":"compare maybe in the ROI?"},{"speaker":"Brandee Gaar","startTime":1913.043,"endTime":1915.803,"body":"Cause a lot of wedding pros"},{"speaker":"Brandee Gaar","startTime":1913.043,"endTime":1915.803,"body":"have no problem going straight"},{"speaker":"Brandee Gaar","startTime":1915.803,"endTime":1917.963,"body":"to listing site and being"},{"speaker":"Brandee Gaar","startTime":1915.803,"endTime":1917.963,"body":"like, yep, here you go."},{"speaker":"Brandee Gaar","startTime":1918.383,"endTime":1919.3729999999998,"body":"But they're afraid to run adds."},{"speaker":"Brandee Gaar","startTime":1919.3729999999998,"endTime":1920.8729999999998,"body":"Those"},{"speaker":"Mark Chapman","startTime":1920.8729999999998,"endTime":1923.778,"body":"big listing sites"},{"speaker":"Mark Chapman","startTime":1920.8729999999998,"endTime":1923.778,"body":"have their place, Like everyone"},{"speaker":"Mark Chapman","startTime":1923.778,"endTime":1924.358,"body":"knows what we're talking about."},{"speaker":"Mark Chapman","startTime":1924.358,"endTime":1925.3280000000002,"body":"Wedding wire and"},{"speaker":"Mark Chapman","startTime":1924.358,"endTime":1925.3280000000002,"body":"the knot, right?"},{"speaker":"Mark Chapman","startTime":1926.1380000000001,"endTime":1928.4779999999998,"body":"They have their place in"},{"speaker":"Mark Chapman","startTime":1926.1380000000001,"endTime":1928.4779999999998,"body":"many businesses journey and"},{"speaker":"Mark Chapman","startTime":1928.4779999999998,"endTime":1929.698,"body":"many businesses success."},{"speaker":"Mark Chapman","startTime":1929.7079999999999,"endTime":1931.528,"body":"But one of the things that"},{"speaker":"Mark Chapman","startTime":1929.7079999999999,"endTime":1931.528,"body":"I absolutely love about"},{"speaker":"Mark Chapman","startTime":1931.5380000000002,"endTime":1934.608,"body":"advertising on Google and"},{"speaker":"Mark Chapman","startTime":1931.5380000000002,"endTime":1934.608,"body":"meta and Tik TOK is you"},{"speaker":"Mark Chapman","startTime":1934.608,"endTime":1938.4979999999998,"body":"choose the demographics, you"},{"speaker":"Mark Chapman","startTime":1934.608,"endTime":1938.4979999999998,"body":"choose who sees your ad and"},{"speaker":"Mark Chapman","startTime":1938.508,"endTime":1942.088,"body":"that therefore your money"},{"speaker":"Mark Chapman","startTime":1938.508,"endTime":1942.088,"body":"is oftentimes much better"},{"speaker":"Mark Chapman","startTime":1942.088,"endTime":1945.1580000000001,"body":"spent than allowing anyone"},{"speaker":"Mark Chapman","startTime":1942.088,"endTime":1945.1580000000001,"body":"and everyone to see your ad."},{"speaker":"Mark Chapman","startTime":1945.4530000000002,"endTime":1948.843,"body":"Or to see your profile and"},{"speaker":"Mark Chapman","startTime":1945.4530000000002,"endTime":1948.843,"body":"sorting through a massive"},{"speaker":"Mark Chapman","startTime":1948.843,"endTime":1950.6029999999998,"body":"amount of low quality leads."},{"speaker":"Mark Chapman","startTime":1950.9530000000002,"endTime":1952.593,"body":"And I don't mean"},{"speaker":"Mark Chapman","startTime":1950.9530000000002,"endTime":1952.593,"body":"low quality people."},{"speaker":"Mark Chapman","startTime":1952.613,"endTime":1955.093,"body":"I just mean people who aren't"},{"speaker":"Mark Chapman","startTime":1952.613,"endTime":1955.093,"body":"the right fit for your business."},{"speaker":"Mark Chapman","startTime":1955.3929999999998,"endTime":1956.5130000000001,"body":"So like."},{"speaker":"Mark Chapman","startTime":1956.8729999999998,"endTime":1959.803,"body":"Google and Meta and TikTok,"},{"speaker":"Mark Chapman","startTime":1956.8729999999998,"endTime":1959.803,"body":"you choose the age range,"},{"speaker":"Mark Chapman","startTime":1959.803,"endTime":1960.843,"body":"you choose their interests."},{"speaker":"Mark Chapman","startTime":1960.843,"endTime":1961.803,"body":"Are they a dog person?"},{"speaker":"Mark Chapman","startTime":1961.803,"endTime":1962.863,"body":"Are they a cat person?"},{"speaker":"Mark Chapman","startTime":1963.113,"endTime":1964.4530000000002,"body":"Do they live in"},{"speaker":"Mark Chapman","startTime":1963.113,"endTime":1964.4530000000002,"body":"certain zip codes?"},{"speaker":"Mark Chapman","startTime":1964.4530000000002,"endTime":1967.613,"body":"If you have a past clientele"},{"speaker":"Mark Chapman","startTime":1964.4530000000002,"endTime":1967.613,"body":"and you know what zip"},{"speaker":"Mark Chapman","startTime":1967.613,"endTime":1969.803,"body":"codes they came from, you"},{"speaker":"Mark Chapman","startTime":1967.613,"endTime":1969.803,"body":"can put those specific zip"},{"speaker":"Mark Chapman","startTime":1969.803,"endTime":1972.193,"body":"codes into Google ads and"},{"speaker":"Mark Chapman","startTime":1969.803,"endTime":1972.193,"body":"exclude the rest of them."},{"speaker":"Mark Chapman","startTime":1972.463,"endTime":1974.8329999999999,"body":"And so I, you could"},{"speaker":"Mark Chapman","startTime":1972.463,"endTime":1974.8329999999999,"body":"probably hear the passion"},{"speaker":"Mark Chapman","startTime":1974.8329999999999,"endTime":1976.1429999999998,"body":"in my voice all day long."},{"speaker":"Mark Chapman","startTime":1976.443,"endTime":1979.668,"body":"I talk with business owners who"},{"speaker":"Mark Chapman","startTime":1976.443,"endTime":1979.668,"body":"are like, I'm on these listing"},{"speaker":"Mark Chapman","startTime":1979.668,"endTime":1982.3880000000001,"body":"sites and it did a lot of"},{"speaker":"Mark Chapman","startTime":1979.668,"endTime":1982.3880000000001,"body":"good for me for a really long"},{"speaker":"Mark Chapman","startTime":1982.3880000000001,"endTime":1984.778,"body":"time, but I just don't feel"},{"speaker":"Mark Chapman","startTime":1982.3880000000001,"endTime":1984.778,"body":"like it's the same these days."},{"speaker":"Mark Chapman","startTime":1985.0380000000002,"endTime":1986.0780000000002,"body":"And how do I do different?"},{"speaker":"Mark Chapman","startTime":1986.0980000000002,"endTime":1987.168,"body":"How do I do this differently?"},{"speaker":"Mark Chapman","startTime":1987.2079999999999,"endTime":1990.898,"body":"And that demographic targeting"},{"speaker":"Mark Chapman","startTime":1987.2079999999999,"endTime":1990.898,"body":"and these platforms is a game"},{"speaker":"Mark Chapman","startTime":1990.898,"endTime":1993.168,"body":"changer and a life changer"},{"speaker":"Mark Chapman","startTime":1990.898,"endTime":1993.168,"body":"for a lot of business owners."},{"speaker":"Mark Chapman","startTime":1993.178,"endTime":1995.008,"body":"Not to be overdramatic,"},{"speaker":"Mark Chapman","startTime":1993.178,"endTime":1995.008,"body":"but it was for me."},{"speaker":"Mark Chapman","startTime":1995.468,"endTime":1996.8080000000002,"body":"So, yeah,"},{"speaker":"Brandee Gaar","startTime":1996.9379999999999,"endTime":1998.7880000000002,"body":"no, I don't think"},{"speaker":"Brandee Gaar","startTime":1996.9379999999999,"endTime":1998.7880000000002,"body":"that's overdramatic at all."},{"speaker":"Brandee Gaar","startTime":1998.7880000000002,"endTime":1999.928,"body":"I mean, I really do."},{"speaker":"Brandee Gaar","startTime":2000.028,"endTime":2002.3880000000001,"body":"Sometimes when I try to put"},{"speaker":"Brandee Gaar","startTime":2000.028,"endTime":2002.3880000000001,"body":"it in perspective for some of"},{"speaker":"Brandee Gaar","startTime":2002.3880000000001,"endTime":2006.9779999999998,"body":"our clients, I'm like, what"},{"speaker":"Brandee Gaar","startTime":2002.3880000000001,"endTime":2006.9779999999998,"body":"would, you know, 20 additional"},{"speaker":"Brandee Gaar","startTime":2006.9779999999998,"endTime":2008.358,"body":"weddings a year due for you."},{"speaker":"Brandee Gaar","startTime":2008.3680000000002,"endTime":2011.508,"body":"Most wedding pros are"},{"speaker":"Brandee Gaar","startTime":2008.3680000000002,"endTime":2011.508,"body":"charging two, 3, 000 for"},{"speaker":"Brandee Gaar","startTime":2011.508,"endTime":2012.6879999999999,"body":"their base level package."},{"speaker":"Brandee Gaar","startTime":2012.6879999999999,"endTime":2014.5780000000002,"body":"That's not a small"},{"speaker":"Brandee Gaar","startTime":2012.6879999999999,"endTime":2014.5780000000002,"body":"amount of money."},{"speaker":"Brandee Gaar","startTime":2015.0380000000002,"endTime":2019.3280000000002,"body":"Um, and so it's really, it"},{"speaker":"Brandee Gaar","startTime":2015.0380000000002,"endTime":2019.3280000000002,"body":"is possible when you're doing"},{"speaker":"Brandee Gaar","startTime":2019.3280000000002,"endTime":2023.028,"body":"the right advertising to"},{"speaker":"Brandee Gaar","startTime":2019.3280000000002,"endTime":2023.028,"body":"really double that revenue."},{"speaker":"Brandee Gaar","startTime":2023.028,"endTime":2025.318,"body":"And so I think, I don't think"},{"speaker":"Brandee Gaar","startTime":2023.028,"endTime":2025.318,"body":"you're overstating it at all."},{"speaker":"Brandee Gaar","startTime":2025.3280000000002,"endTime":2025.898,"body":"And I love that."},{"speaker":"Brandee Gaar","startTime":2028.148,"endTime":2028.448,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":2028.448,"endTime":2031.648,"body":"Is there anything else that"},{"speaker":"Brandee Gaar","startTime":2028.448,"endTime":2031.648,"body":"our listeners should know"},{"speaker":"Brandee Gaar","startTime":2031.678,"endTime":2035.6429999999998,"body":"about running ads You're just"},{"speaker":"Brandee Gaar","startTime":2031.678,"endTime":2035.6429999999998,"body":"like, no Brandee, before we"},{"speaker":"Brandee Gaar","startTime":2035.6429999999998,"endTime":2038.1830000000002,"body":"close this episode, like, I"},{"speaker":"Brandee Gaar","startTime":2035.6429999999998,"endTime":2038.1830000000002,"body":"have to let them know this."},{"speaker":"Mark Chapman","startTime":2038.8680000000002,"endTime":2039.218,"body":"Yeah."},{"speaker":"Mark Chapman","startTime":2039.3680000000002,"endTime":2040.798,"body":"You know, actually there was"},{"speaker":"Mark Chapman","startTime":2039.3680000000002,"endTime":2040.798,"body":"one thing we're talking about,"},{"speaker":"Mark Chapman","startTime":2040.8080000000002,"endTime":2042.8680000000002,"body":"about putting your pricing on"},{"speaker":"Mark Chapman","startTime":2040.8080000000002,"endTime":2042.8680000000002,"body":"your website that I actually"},{"speaker":"Mark Chapman","startTime":2042.8880000000001,"endTime":2045.448,"body":"had a thought afterward and"},{"speaker":"Mark Chapman","startTime":2042.8880000000001,"endTime":2045.448,"body":"started to circle back on it."},{"speaker":"Mark Chapman","startTime":2045.448,"endTime":2048.368,"body":"But like those warm leads"},{"speaker":"Mark Chapman","startTime":2045.448,"endTime":2048.368,"body":"who like got referred by"},{"speaker":"Mark Chapman","startTime":2048.368,"endTime":2050.6879999999996,"body":"their friend or their sister"},{"speaker":"Mark Chapman","startTime":2048.368,"endTime":2050.6879999999996,"body":"or whatever, like they"},{"speaker":"Mark Chapman","startTime":2050.7279999999996,"endTime":2051.778,"body":"already know your pricing."},{"speaker":"Mark Chapman","startTime":2051.798,"endTime":2053.558,"body":"And so like when you're like,"},{"speaker":"Mark Chapman","startTime":2051.798,"endTime":2053.558,"body":"I'm not putting my pricing"},{"speaker":"Mark Chapman","startTime":2053.558,"endTime":2055.078,"body":"on my website because I want"},{"speaker":"Mark Chapman","startTime":2053.558,"endTime":2055.078,"body":"there to be a conversation."},{"speaker":"Mark Chapman","startTime":2055.1279999999997,"endTime":2057.4979999999996,"body":"All those warm leads talk"},{"speaker":"Mark Chapman","startTime":2055.1279999999997,"endTime":2057.4979999999996,"body":"to someone about it and"},{"speaker":"Mark Chapman","startTime":2057.4979999999996,"endTime":2058.558,"body":"so they already know."},{"speaker":"Mark Chapman","startTime":2058.928,"endTime":2061.8779999999997,"body":"And so not putting your pricing"},{"speaker":"Mark Chapman","startTime":2058.928,"endTime":2061.8779999999997,"body":"out there literally just didn't."},{"speaker":"Mark Chapman","startTime":2062.183,"endTime":2064.8729999999996,"body":"It's just doing you a disservice"},{"speaker":"Mark Chapman","startTime":2062.183,"endTime":2064.8729999999996,"body":"and I think that, you know,"},{"speaker":"Mark Chapman","startTime":2064.8729999999996,"endTime":2067.4829999999997,"body":"that may be not everyone's"},{"speaker":"Mark Chapman","startTime":2064.8729999999996,"endTime":2067.4829999999997,"body":"cup of tea, but that's sort"},{"speaker":"Mark Chapman","startTime":2067.4829999999997,"endTime":2070.803,"body":"of my soapbox or the hill"},{"speaker":"Mark Chapman","startTime":2067.4829999999997,"endTime":2070.803,"body":"I'll die on today as it goes."},{"speaker":"Mark Chapman","startTime":2071.2729999999997,"endTime":2073.903,"body":"Uh, cause it's so important"},{"speaker":"Mark Chapman","startTime":2071.2729999999997,"endTime":2073.903,"body":"to convert all that"},{"speaker":"Mark Chapman","startTime":2074.0629999999996,"endTime":2076.1929999999998,"body":"traffic that you're paying"},{"speaker":"Mark Chapman","startTime":2074.0629999999996,"endTime":2076.1929999999998,"body":"really good money for."},{"speaker":"Mark Chapman","startTime":2076.473,"endTime":2079.1029999999996,"body":"Um, and that's going to be"},{"speaker":"Mark Chapman","startTime":2076.473,"endTime":2079.1029999999996,"body":"the key to converting them."},{"speaker":"Brandee Gaar","startTime":2079.7479999999996,"endTime":2081.758,"body":"Oh, I, I"},{"speaker":"Brandee Gaar","startTime":2079.7479999999996,"endTime":2081.758,"body":"agree with you, Mark."},{"speaker":"Brandee Gaar","startTime":2081.778,"endTime":2084.428,"body":"I, you know, anybody who's"},{"speaker":"Brandee Gaar","startTime":2081.778,"endTime":2084.428,"body":"listened to the podcast for"},{"speaker":"Brandee Gaar","startTime":2084.428,"endTime":2087.5879999999997,"body":"a long time knows there was"},{"speaker":"Brandee Gaar","startTime":2084.428,"endTime":2087.5879999999997,"body":"a time in the history of this"},{"speaker":"Brandee Gaar","startTime":2087.5879999999997,"endTime":2089.788,"body":"podcast that I was Switzerland"},{"speaker":"Brandee Gaar","startTime":2087.5879999999997,"endTime":2089.788,"body":"on the pricing issue."},{"speaker":"Brandee Gaar","startTime":2089.788,"endTime":2090.4379999999996,"body":"I didn't care."},{"speaker":"Brandee Gaar","startTime":2090.468,"endTime":2092.038,"body":"I was like, I don't care if"},{"speaker":"Brandee Gaar","startTime":2090.468,"endTime":2092.038,"body":"you put it on your website"},{"speaker":"Brandee Gaar","startTime":2092.038,"endTime":2095.1879999999996,"body":"or not, but I have firmly"},{"speaker":"Brandee Gaar","startTime":2092.038,"endTime":2095.1879999999996,"body":"planted my feet in the"},{"speaker":"Brandee Gaar","startTime":2095.198,"endTime":2097.1079999999997,"body":"side of yes, you need to."},{"speaker":"Brandee Gaar","startTime":2097.428,"endTime":2099.9779999999996,"body":"And I think that comes with"},{"speaker":"Brandee Gaar","startTime":2097.428,"endTime":2099.9779999999996,"body":"this generation who's coming up."},{"speaker":"Brandee Gaar","startTime":2100.658,"endTime":2102.468,"body":"They are savvy buyers."},{"speaker":"Brandee Gaar","startTime":2102.4979999999996,"endTime":2103.2679999999996,"body":"They're smart."},{"speaker":"Brandee Gaar","startTime":2103.548,"endTime":2106.4379999999996,"body":"They do their research"},{"speaker":"Brandee Gaar","startTime":2103.548,"endTime":2106.4379999999996,"body":"and it's important."},{"speaker":"Brandee Gaar","startTime":2106.448,"endTime":2108.308,"body":"They're not going to"},{"speaker":"Brandee Gaar","startTime":2106.448,"endTime":2108.308,"body":"spend their time with you."},{"speaker":"Brandee Gaar","startTime":2108.8179999999998,"endTime":2111.2479999999996,"body":"If they don't, if they"},{"speaker":"Brandee Gaar","startTime":2108.8179999999998,"endTime":2111.2479999999996,"body":"don't have an idea of"},{"speaker":"Brandee Gaar","startTime":2111.2479999999996,"endTime":2113.2079999999996,"body":"what your pricing is, um."},{"speaker":"Brandee Gaar","startTime":2113.2079999999996,"endTime":2113.263,"body":"Yeah."},{"speaker":"Mark Chapman","startTime":2113.763,"endTime":2115.3329999999996,"body":"And a business"},{"speaker":"Mark Chapman","startTime":2113.763,"endTime":2115.3329999999996,"body":"owner I met with the other"},{"speaker":"Mark Chapman","startTime":2115.3329999999996,"endTime":2117.4829999999997,"body":"day actually asked this, he's"},{"speaker":"Mark Chapman","startTime":2115.3329999999996,"endTime":2117.4829999999997,"body":"like, well, what if they're in"},{"speaker":"Mark Chapman","startTime":2117.4829999999997,"endTime":2119.7529999999997,"body":"that super top of the funnel"},{"speaker":"Mark Chapman","startTime":2117.4829999999997,"endTime":2119.7529999999997,"body":"research phase where they don't"},{"speaker":"Mark Chapman","startTime":2119.7529999999997,"endTime":2122.993,"body":"even know how much, like they"},{"speaker":"Mark Chapman","startTime":2119.7529999999997,"endTime":2122.993,"body":"do live music for weddings."},{"speaker":"Mark Chapman","startTime":2123.0029999999997,"endTime":2124.2129999999997,"body":"They don't even know"},{"speaker":"Mark Chapman","startTime":2123.0029999999997,"endTime":2124.2129999999997,"body":"that live music for"},{"speaker":"Mark Chapman","startTime":2124.2129999999997,"endTime":2126.013,"body":"weddings costs 10, 000."},{"speaker":"Mark Chapman","startTime":2126.013,"endTime":2128.113,"body":"And I just spent my money"},{"speaker":"Mark Chapman","startTime":2126.013,"endTime":2128.113,"body":"on Google ads to educate"},{"speaker":"Mark Chapman","startTime":2128.113,"endTime":2129.843,"body":"them that it costs 10, 000."},{"speaker":"Mark Chapman","startTime":2129.843,"endTime":2131.363,"body":"And I was like,"},{"speaker":"Mark Chapman","startTime":2129.843,"endTime":2131.363,"body":"well, that's okay."},{"speaker":"Mark Chapman","startTime":2131.363,"endTime":2133.033,"body":"Because if we're doing our"},{"speaker":"Mark Chapman","startTime":2131.363,"endTime":2133.033,"body":"job and they're seeing you"},{"speaker":"Mark Chapman","startTime":2133.033,"endTime":2135.343,"body":"in multiple places, multiple"},{"speaker":"Mark Chapman","startTime":2133.033,"endTime":2135.343,"body":"times, and we're remarketing to"},{"speaker":"Mark Chapman","startTime":2135.343,"endTime":2136.8729999999996,"body":"them, they learned about you."},{"speaker":"Mark Chapman","startTime":2137.028,"endTime":2139.738,"body":"And they weren't ready for it,"},{"speaker":"Mark Chapman","startTime":2137.028,"endTime":2139.738,"body":"but they see you over the next"},{"speaker":"Mark Chapman","startTime":2139.738,"endTime":2143.0879999999997,"body":"90 days on Instagram and the"},{"speaker":"Mark Chapman","startTime":2139.738,"endTime":2143.0879999999997,"body":"videos on TikTok, and they're"},{"speaker":"Mark Chapman","startTime":2143.0879999999997,"endTime":2146.948,"body":"like, shoot, like, okay, now"},{"speaker":"Mark Chapman","startTime":2143.0879999999997,"endTime":2146.948,"body":"I understand how much it costs"},{"speaker":"Mark Chapman","startTime":2146.948,"endTime":2148.1479999999997,"body":"and now I really want it."},{"speaker":"Mark Chapman","startTime":2148.408,"endTime":2150.578,"body":"And I think that's a great"},{"speaker":"Mark Chapman","startTime":2148.408,"endTime":2150.578,"body":"example of how advertising"},{"speaker":"Mark Chapman","startTime":2150.5879999999997,"endTime":2151.6679999999997,"body":"can work really well."},{"speaker":"Mark Chapman","startTime":2151.6679999999997,"endTime":2154.238,"body":"And it isn't perfect at every"},{"speaker":"Mark Chapman","startTime":2151.6679999999997,"endTime":2154.238,"body":"journey of the stage, every"},{"speaker":"Mark Chapman","startTime":2154.238,"endTime":2156.808,"body":"stage of the journey, but"},{"speaker":"Mark Chapman","startTime":2154.238,"endTime":2156.808,"body":"it does work incredibly well"},{"speaker":"Mark Chapman","startTime":2156.808,"endTime":2157.808,"body":"when it's done correctly."},{"speaker":"Mark Chapman","startTime":2157.808,"endTime":2159.8779999999997,"body":"And hopefully, you know, we"},{"speaker":"Mark Chapman","startTime":2157.808,"endTime":2159.8779999999997,"body":"did, we talked about today"},{"speaker":"Mark Chapman","startTime":2159.8779999999997,"endTime":2162.8079999999995,"body":"a little bit of, uh, what"},{"speaker":"Mark Chapman","startTime":2159.8779999999997,"endTime":2162.8079999999995,"body":"done correctly means and"},{"speaker":"Mark Chapman","startTime":2163.028,"endTime":2164.2679999999996,"body":"gave people a taste of that."},{"speaker":"Brandee Gaar","startTime":2165.0979999999995,"endTime":2167.048,"body":"Yeah, I think"},{"speaker":"Brandee Gaar","startTime":2165.0979999999995,"endTime":2167.048,"body":"that's a really good point,"},{"speaker":"Brandee Gaar","startTime":2167.048,"endTime":2172.468,"body":"Mark, because to that exact"},{"speaker":"Brandee Gaar","startTime":2167.048,"endTime":2172.468,"body":"scenario, if a lead came in"},{"speaker":"Brandee Gaar","startTime":2172.488,"endTime":2176.0379999999996,"body":"where you weren't running ads"},{"speaker":"Brandee Gaar","startTime":2172.488,"endTime":2176.0379999999996,"body":"and they came in, heard the"},{"speaker":"Brandee Gaar","startTime":2176.0379999999996,"endTime":2178.6079999999997,"body":"10, 000 price tag, freaked"},{"speaker":"Brandee Gaar","startTime":2176.0379999999996,"endTime":2178.6079999999997,"body":"out because they were still"},{"speaker":"Brandee Gaar","startTime":2178.6079999999997,"endTime":2180.178,"body":"in that top of funnel stage."},{"speaker":"Mark Chapman","startTime":2180.178,"endTime":2181.718,"body":"They'd"},{"speaker":"Mark Chapman","startTime":2180.178,"endTime":2181.718,"body":"never see you again."},{"speaker":"Brandee Gaar","startTime":2181.718,"endTime":2183.258,"body":"They'd"},{"speaker":"Brandee Gaar","startTime":2181.718,"endTime":2183.258,"body":"never see you again."},{"speaker":"Brandee Gaar","startTime":2183.258,"endTime":2186.8079999999995,"body":"They're gonna 10, 000 band"},{"speaker":"Brandee Gaar","startTime":2183.258,"endTime":2186.8079999999995,"body":"because you taught them."},{"speaker":"Brandee Gaar","startTime":2187.2079999999996,"endTime":2187.298,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":2187.3579999999997,"endTime":2190.0879999999997,"body":"They never heard from you"},{"speaker":"Brandee Gaar","startTime":2187.3579999999997,"endTime":2190.0879999999997,"body":"again and someone else did."},{"speaker":"Brandee Gaar","startTime":2190.0879999999997,"endTime":2192.6079999999997,"body":"So then they were like, Oh,"},{"speaker":"Brandee Gaar","startTime":2190.0879999999997,"endTime":2192.6079999999997,"body":"now I know it costs 10, 000"},{"speaker":"Brandee Gaar","startTime":2192.6079999999997,"endTime":2193.8379999999997,"body":"versus if you're running ads."},{"speaker":"Brandee Gaar","startTime":2194.1879999999996,"endTime":2197.5179999999996,"body":"You're staying top of"},{"speaker":"Brandee Gaar","startTime":2194.1879999999996,"endTime":2197.5179999999996,"body":"mind consistently and"},{"speaker":"Brandee Gaar","startTime":2197.6279999999997,"endTime":2198.5879999999997,"body":"you win the business."},{"speaker":"Brandee Gaar","startTime":2198.5979999999995,"endTime":2200.6179999999995,"body":"And I think that's a big"},{"speaker":"Brandee Gaar","startTime":2198.5979999999995,"endTime":2200.6179999999995,"body":"difference is that people"},{"speaker":"Brandee Gaar","startTime":2200.6179999999995,"endTime":2202.5179999999996,"body":"need to understand, yeah, you"},{"speaker":"Brandee Gaar","startTime":2200.6179999999995,"endTime":2202.5179999999996,"body":"might be the one to educate"},{"speaker":"Brandee Gaar","startTime":2202.5179999999996,"endTime":2204.4379999999996,"body":"them, but you're also the"},{"speaker":"Brandee Gaar","startTime":2202.5179999999996,"endTime":2204.4379999999996,"body":"one staying top of mind."},{"speaker":"Brandee Gaar","startTime":2204.4379999999996,"endTime":2208.548,"body":"So, um, I think that's a"},{"speaker":"Brandee Gaar","startTime":2204.4379999999996,"endTime":2208.548,"body":"great example of why ads are"},{"speaker":"Brandee Gaar","startTime":2208.548,"endTime":2210.4079999999994,"body":"so important to be running."},{"speaker":"Mark Chapman","startTime":2210.7929999999997,"endTime":2211.823,"body":"It's"},{"speaker":"Mark Chapman","startTime":2210.7929999999997,"endTime":2211.823,"body":"subconsciously that"},{"speaker":"Mark Chapman","startTime":2211.823,"endTime":2213.6229999999996,"body":"person's like, Oh,"},{"speaker":"Mark Chapman","startTime":2211.823,"endTime":2213.6229999999996,"body":"that was my first kiss."},{"speaker":"Mark Chapman","startTime":2213.653,"endTime":2215.7429999999995,"body":"You know, like that was the"},{"speaker":"Mark Chapman","startTime":2213.653,"endTime":2215.7429999999995,"body":"first person I learned about."},{"speaker":"Mark Chapman","startTime":2216.053,"endTime":2217.1029999999996,"body":"And they remember that stuff."},{"speaker":"Mark Chapman","startTime":2217.1029999999996,"endTime":2219.403,"body":"They may not think they"},{"speaker":"Mark Chapman","startTime":2217.1029999999996,"endTime":2219.403,"body":"remember it, but they really do."},{"speaker":"Mark Chapman","startTime":2219.653,"endTime":2222.3929999999996,"body":"They remember the first"},{"speaker":"Mark Chapman","startTime":2219.653,"endTime":2222.3929999999996,"body":"experience they had to learn"},{"speaker":"Mark Chapman","startTime":2222.3929999999996,"endTime":2224.153,"body":"about something that was"},{"speaker":"Mark Chapman","startTime":2222.3929999999996,"endTime":2224.153,"body":"really important to them."},{"speaker":"Mark Chapman","startTime":2224.4329999999995,"endTime":2228.403,"body":"And so that is a great example"},{"speaker":"Mark Chapman","startTime":2224.4329999999995,"endTime":2228.403,"body":"of how like it comes around,"},{"speaker":"Mark Chapman","startTime":2228.5829999999996,"endTime":2229.7729999999997,"body":"but you got to be consistent."},{"speaker":"Brandee Gaar","startTime":2230.6579999999994,"endTime":2231.1379999999995,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":2231.198,"endTime":2231.758,"body":"Oh my gosh."},{"speaker":"Brandee Gaar","startTime":2231.758,"endTime":2232.2279999999996,"body":"It was so good."},{"speaker":"Brandee Gaar","startTime":2232.2279999999996,"endTime":2232.4979999999996,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":2232.548,"endTime":2234.8479999999995,"body":"Mark, tell everybody where they"},{"speaker":"Brandee Gaar","startTime":2232.548,"endTime":2234.8479999999995,"body":"can connect with you because"},{"speaker":"Brandee Gaar","startTime":2234.8579999999997,"endTime":2237.2679999999996,"body":"I know some of our listeners"},{"speaker":"Brandee Gaar","startTime":2234.8579999999997,"endTime":2237.2679999999996,"body":"are listening and they're like,"},{"speaker":"Brandee Gaar","startTime":2237.298,"endTime":2238.6879999999996,"body":"okay, I'm in, where do I go?"},{"speaker":"Mark Chapman","startTime":2239.6579999999994,"endTime":2241.028,"body":"Theidoesociety."},{"speaker":"Mark Chapman","startTime":2241.0379999999996,"endTime":2243.4179999999997,"body":"com is our website, and you"},{"speaker":"Mark Chapman","startTime":2241.0379999999996,"endTime":2243.4179999999997,"body":"can learn all about our team"},{"speaker":"Mark Chapman","startTime":2243.428,"endTime":2245.9079999999994,"body":"and our services and book a"},{"speaker":"Mark Chapman","startTime":2243.428,"endTime":2245.9079999999994,"body":"meeting, um, to speak with me"},{"speaker":"Mark Chapman","startTime":2245.9079999999994,"endTime":2248.528,"body":"personally about advertising"},{"speaker":"Mark Chapman","startTime":2245.9079999999994,"endTime":2248.528,"body":"for your wedding business and"},{"speaker":"Mark Chapman","startTime":2248.528,"endTime":2250.5679999999998,"body":"figure out how much it's going"},{"speaker":"Mark Chapman","startTime":2248.528,"endTime":2250.5679999999998,"body":"to cost for you and what we"},{"speaker":"Mark Chapman","startTime":2250.5679999999998,"endTime":2251.7679999999996,"body":"should do and all the details."},{"speaker":"Mark Chapman","startTime":2251.8279999999995,"endTime":2252.798,"body":"Happy to help with that."},{"speaker":"Brandee Gaar","startTime":2253.528,"endTime":2254.0579999999995,"body":"I love it."},{"speaker":"Brandee Gaar","startTime":2254.1279999999997,"endTime":2254.6079999999997,"body":"I love it."},{"speaker":"Brandee Gaar","startTime":2254.6479999999997,"endTime":2254.948,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":2254.948,"endTime":2256.678,"body":"And then go check out"},{"speaker":"Brandee Gaar","startTime":2254.948,"endTime":2256.678,"body":"Mark's TikTok too."},{"speaker":"Brandee Gaar","startTime":2256.678,"endTime":2259.1279999999997,"body":"I'm going to just give a little"},{"speaker":"Brandee Gaar","startTime":2256.678,"endTime":2259.1279999999997,"body":"plug for that because he does"},{"speaker":"Brandee Gaar","startTime":2259.2279999999996,"endTime":2262.2679999999996,"body":"a lot of education over there"},{"speaker":"Brandee Gaar","startTime":2259.2279999999996,"endTime":2262.2679999999996,"body":"with advertising, but also"},{"speaker":"Brandee Gaar","startTime":2262.2679999999996,"endTime":2264.448,"body":"like conversion and traffic"},{"speaker":"Brandee Gaar","startTime":2262.2679999999996,"endTime":2264.448,"body":"and all that kind of fun stuff."},{"speaker":"Brandee Gaar","startTime":2264.448,"endTime":2265.468,"body":"So go check that out as well."},{"speaker":"Mark Chapman","startTime":2265.468,"endTime":2267.4179999999997,"body":"Of"},{"speaker":"Brandee Gaar","startTime":2267.4179999999997,"endTime":2268.6279999999997,"body":"course,"},{"speaker":"Brandee Gaar","startTime":2267.4179999999997,"endTime":2268.6279999999997,"body":"Mark, thank you so"},{"speaker":"Brandee Gaar","startTime":2268.6279999999997,"endTime":2269.258,"body":"much for being here."},{"speaker":"Brandee Gaar","startTime":2269.258,"endTime":2269.9979999999996,"body":"This was awesome."},{"speaker":"Mark Chapman","startTime":2270.4079999999994,"endTime":2270.9179999999997,"body":"Always."}]}