{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":0.213,"endTime":2.843,"body":"So you hit play"},{"speaker":"Brandee Gaar","startTime":0.213,"endTime":2.843,"body":"on a podcast called how to"},{"speaker":"Brandee Gaar","startTime":2.843,"endTime":4.233,"body":"10 X your wedding business."},{"speaker":"Brandee Gaar","startTime":4.333,"endTime":7.233,"body":"But if I was a betting woman,"},{"speaker":"Brandee Gaar","startTime":4.333,"endTime":7.233,"body":"I'm going to guess that"},{"speaker":"Brandee Gaar","startTime":7.233,"endTime":10.383,"body":"you might be thinking this"},{"speaker":"Brandee Gaar","startTime":7.233,"endTime":10.383,"body":"is a bunch of marketing BS"},{"speaker":"Brandee Gaar","startTime":10.403,"endTime":13.543,"body":"because 10 X is a crazy goal."},{"speaker":"Brandee Gaar","startTime":13.763,"endTime":17.063,"body":"And there's no way that"},{"speaker":"Brandee Gaar","startTime":13.763,"endTime":17.063,"body":"by one podcast, I can hear"},{"speaker":"Brandee Gaar","startTime":17.063,"endTime":20.623,"body":"how to 10 X my revenue,"},{"speaker":"Brandee Gaar","startTime":17.063,"endTime":20.623,"body":"but CEO, I want you to lean"},{"speaker":"Brandee Gaar","startTime":20.623,"endTime":23.673,"body":"in close for this episode"},{"speaker":"Brandee Gaar","startTime":20.623,"endTime":23.673,"body":"because 10 X in your wedding"},{"speaker":"Brandee Gaar","startTime":23.673,"endTime":26.753,"body":"business is actually much"},{"speaker":"Brandee Gaar","startTime":23.673,"endTime":26.753,"body":"easier than you think it is."},{"speaker":"Brandee Gaar","startTime":26.853,"endTime":29.063,"body":"And today we're going to get"},{"speaker":"Brandee Gaar","startTime":26.853,"endTime":29.063,"body":"into the five strategies that"},{"speaker":"Brandee Gaar","startTime":29.063,"endTime":33.443,"body":"you need to be doing today"},{"speaker":"Brandee Gaar","startTime":29.063,"endTime":33.443,"body":"to make this goal a reality."},{"speaker":"Brandee Gaar","startTime":33.543,"endTime":35.593,"body":"Hey there, CEOs, welcome"},{"speaker":"Brandee Gaar","startTime":33.543,"endTime":35.593,"body":"to the Wedding Pro CEO"},{"speaker":"Brandee Gaar","startTime":35.593,"endTime":39.613,"body":"podcast, the podcast that"},{"speaker":"Brandee Gaar","startTime":35.593,"endTime":39.613,"body":"helps you grow and scale your"},{"speaker":"Brandee Gaar","startTime":39.623,"endTime":40.923,"body":"profitable wedding business."},{"speaker":"Brandee Gaar","startTime":41.023,"endTime":43.893,"body":"I'm your host Brandee Gaar,"},{"speaker":"Brandee Gaar","startTime":41.023,"endTime":43.893,"body":"and on today's show, we are"},{"speaker":"Brandee Gaar","startTime":43.983,"endTime":45.743,"body":"Ditching the small goals."},{"speaker":"Brandee Gaar","startTime":45.933,"endTime":49.021,"body":"We are saying no more"},{"speaker":"Brandee Gaar","startTime":45.933,"endTime":49.021,"body":"to thinking small and"},{"speaker":"Brandee Gaar","startTime":49.021,"endTime":52.061,"body":"just adding a 10 or 20"},{"speaker":"Brandee Gaar","startTime":49.021,"endTime":52.061,"body":"percent growth on our"},{"speaker":"Brandee Gaar","startTime":52.061,"endTime":53.011,"body":"business for next year."},{"speaker":"Brandee Gaar","startTime":53.111,"endTime":54.901,"body":"I want you to think big picture."},{"speaker":"Brandee Gaar","startTime":54.911,"endTime":57.531,"body":"I want you to think what"},{"speaker":"Brandee Gaar","startTime":54.911,"endTime":57.531,"body":"would push me completely out"},{"speaker":"Brandee Gaar","startTime":57.531,"endTime":60.671,"body":"of my comfort zone and help"},{"speaker":"Brandee Gaar","startTime":57.531,"endTime":60.671,"body":"me to really rethink the"},{"speaker":"Brandee Gaar","startTime":60.671,"endTime":61.781,"body":"way that I'm doing business."},{"speaker":"Brandee Gaar","startTime":61.881,"endTime":63.501,"body":"Today we're talking about 10X."},{"speaker":"Brandee Gaar","startTime":64.174,"endTime":66.284,"body":"So let's put a"},{"speaker":"Brandee Gaar","startTime":64.174,"endTime":66.284,"body":"number to that CEO."},{"speaker":"Brandee Gaar","startTime":66.384,"endTime":69.044,"body":"I want you to really think"},{"speaker":"Brandee Gaar","startTime":66.384,"endTime":69.044,"body":"about what is the revenue that"},{"speaker":"Brandee Gaar","startTime":69.054,"endTime":71.034,"body":"my business does this year."},{"speaker":"Brandee Gaar","startTime":71.134,"endTime":73.434,"body":"It doesn't have to be an exact"},{"speaker":"Brandee Gaar","startTime":71.134,"endTime":73.434,"body":"number, but I want you to have"},{"speaker":"Brandee Gaar","startTime":73.444,"endTime":76.844,"body":"a pretty good idea Now I want"},{"speaker":"Brandee Gaar","startTime":73.444,"endTime":76.844,"body":"you to multiply that by 10."},{"speaker":"Brandee Gaar","startTime":76.944,"endTime":77.964,"body":"How does that feel?"},{"speaker":"Brandee Gaar","startTime":78.064,"endTime":78.814,"body":"What does it look like?"},{"speaker":"Brandee Gaar","startTime":78.814,"endTime":80.264,"body":"Does it make you feel anxious?"},{"speaker":"Brandee Gaar","startTime":80.264,"endTime":81.794,"body":"Does it make you feel excited?"},{"speaker":"Brandee Gaar","startTime":81.844,"endTime":84.604,"body":"Does it make you feel"},{"speaker":"Brandee Gaar","startTime":81.844,"endTime":84.604,"body":"overwhelmed, lost, or,"},{"speaker":"Brandee Gaar","startTime":84.634,"endTime":86.154,"body":"completely on fire?"},{"speaker":"Brandee Gaar","startTime":86.254,"endTime":89.634,"body":"Any of these feelings are valid"},{"speaker":"Brandee Gaar","startTime":86.254,"endTime":89.634,"body":"and you might be having multiple"},{"speaker":"Brandee Gaar","startTime":89.634,"endTime":91.284,"body":"of them all at the same time."},{"speaker":"Brandee Gaar","startTime":91.444,"endTime":92.174,"body":"Trust me."},{"speaker":"Brandee Gaar","startTime":92.224,"endTime":92.904,"body":"I get it."},{"speaker":"Brandee Gaar","startTime":92.934,"endTime":96.154,"body":"But when you stop thinking"},{"speaker":"Brandee Gaar","startTime":92.934,"endTime":96.154,"body":"small and you start pushing"},{"speaker":"Brandee Gaar","startTime":96.154,"endTime":100.184,"body":"yourself to really achieve"},{"speaker":"Brandee Gaar","startTime":96.154,"endTime":100.184,"body":"this massive goal, I promise"},{"speaker":"Brandee Gaar","startTime":100.184,"endTime":103.184,"body":"you that you're going to start"},{"speaker":"Brandee Gaar","startTime":100.184,"endTime":103.184,"body":"to really rethink the way that"},{"speaker":"Brandee Gaar","startTime":103.184,"endTime":104.324,"body":"you're doing business today."},{"speaker":"Brandee Gaar","startTime":104.424,"endTime":108.034,"body":"So let's get into the strategies"},{"speaker":"Brandee Gaar","startTime":104.424,"endTime":108.034,"body":"you need to be implementing."},{"speaker":"Brandee Gaar","startTime":108.134,"endTime":110.864,"body":"Okay, so number one is"},{"speaker":"Brandee Gaar","startTime":108.134,"endTime":110.864,"body":"to dominate your niche."},{"speaker":"Brandee Gaar","startTime":110.904,"endTime":113.444,"body":"Now, you may be thinking, hello,"},{"speaker":"Brandee Gaar","startTime":110.904,"endTime":113.444,"body":"what are you talking about?"},{"speaker":"Brandee Gaar","startTime":113.474,"endTime":115.444,"body":"I'm a wedding planner or"},{"speaker":"Brandee Gaar","startTime":113.474,"endTime":115.444,"body":"I'm a wedding photographer."},{"speaker":"Brandee Gaar","startTime":115.444,"endTime":116.284,"body":"That's my niche."},{"speaker":"Brandee Gaar","startTime":116.384,"endTime":118.684,"body":"But I want to encourage"},{"speaker":"Brandee Gaar","startTime":116.384,"endTime":118.684,"body":"you to think deeper."},{"speaker":"Brandee Gaar","startTime":118.784,"endTime":120.934,"body":"Exactly who is it"},{"speaker":"Brandee Gaar","startTime":118.784,"endTime":120.934,"body":"that you serve?"},{"speaker":"Brandee Gaar","startTime":120.934,"endTime":122.764,"body":"Who are your favorite clients?"},{"speaker":"Brandee Gaar","startTime":122.994,"endTime":125.024,"body":"What about them did you love?"},{"speaker":"Brandee Gaar","startTime":125.124,"endTime":127.264,"body":"What are their"},{"speaker":"Brandee Gaar","startTime":125.124,"endTime":127.264,"body":"specific pain points?"},{"speaker":"Brandee Gaar","startTime":127.364,"endTime":129.664,"body":"What are some clients that"},{"speaker":"Brandee Gaar","startTime":127.364,"endTime":129.664,"body":"you've had in the past that"},{"speaker":"Brandee Gaar","startTime":129.664,"endTime":131.154,"body":"you didn't love working with?"},{"speaker":"Brandee Gaar","startTime":131.184,"endTime":131.974,"body":"And why?"},{"speaker":"Brandee Gaar","startTime":132.184,"endTime":134.144,"body":"What were the specific"},{"speaker":"Brandee Gaar","startTime":132.184,"endTime":134.144,"body":"things about working with"},{"speaker":"Brandee Gaar","startTime":134.144,"endTime":137.314,"body":"them that made them really"},{"speaker":"Brandee Gaar","startTime":134.144,"endTime":137.314,"body":"not an ideal client for you?"},{"speaker":"Brandee Gaar","startTime":137.414,"endTime":142.478,"body":"focus specifically very, very"},{"speaker":"Brandee Gaar","startTime":137.414,"endTime":142.478,"body":"niche on who is in the market."},{"speaker":"Brandee Gaar","startTime":142.508,"endTime":144.878,"body":"What types of couples"},{"speaker":"Brandee Gaar","startTime":142.508,"endTime":144.878,"body":"do you love to serve?"},{"speaker":"Brandee Gaar","startTime":144.978,"endTime":147.408,"body":"why did those couples"},{"speaker":"Brandee Gaar","startTime":144.978,"endTime":147.408,"body":"book you, or what are they"},{"speaker":"Brandee Gaar","startTime":147.408,"endTime":148.848,"body":"looking for in what you do?"},{"speaker":"Brandee Gaar","startTime":148.948,"endTime":150.418,"body":"Do they think about time?"},{"speaker":"Brandee Gaar","startTime":150.418,"endTime":151.618,"body":"Do they think about money?"},{"speaker":"Brandee Gaar","startTime":151.618,"endTime":154.138,"body":"Are they overwhelmed"},{"speaker":"Brandee Gaar","startTime":151.618,"endTime":154.138,"body":"by all the details?"},{"speaker":"Brandee Gaar","startTime":154.238,"endTime":158.258,"body":"do you cater to a specific"},{"speaker":"Brandee Gaar","startTime":154.238,"endTime":158.258,"body":"culture or type of wedding?"},{"speaker":"Brandee Gaar","startTime":158.358,"endTime":161.608,"body":"All of these things we want"},{"speaker":"Brandee Gaar","startTime":158.358,"endTime":161.608,"body":"to make sure is through every"},{"speaker":"Brandee Gaar","startTime":161.608,"endTime":164.738,"body":"single piece of your marketing,"},{"speaker":"Brandee Gaar","startTime":161.608,"endTime":164.738,"body":"your website, your sales."},{"speaker":"Brandee Gaar","startTime":164.838,"endTime":167.078,"body":"Everything needs to live"},{"speaker":"Brandee Gaar","startTime":164.838,"endTime":167.078,"body":"and breathe speaking"},{"speaker":"Brandee Gaar","startTime":167.078,"endTime":168.318,"body":"to this ideal client."},{"speaker":"Brandee Gaar","startTime":168.418,"endTime":171.488,"body":"The reason this is important"},{"speaker":"Brandee Gaar","startTime":168.418,"endTime":171.488,"body":"is because there are tons of"},{"speaker":"Brandee Gaar","startTime":171.588,"endTime":173.278,"body":"wedding pros in the marketplace."},{"speaker":"Brandee Gaar","startTime":173.378,"endTime":177.168,"body":"if you continue to be vanilla,"},{"speaker":"Brandee Gaar","startTime":173.378,"endTime":177.168,"body":"you aren't going to stand out."},{"speaker":"Brandee Gaar","startTime":177.408,"endTime":179.568,"body":"It's going to become more"},{"speaker":"Brandee Gaar","startTime":177.408,"endTime":179.568,"body":"and more difficult for you"},{"speaker":"Brandee Gaar","startTime":179.568,"endTime":181.708,"body":"to create content, for you"},{"speaker":"Brandee Gaar","startTime":179.568,"endTime":181.708,"body":"to create marketing, for"},{"speaker":"Brandee Gaar","startTime":181.708,"endTime":183.628,"body":"you to close sales because"},{"speaker":"Brandee Gaar","startTime":181.708,"endTime":183.628,"body":"you're just not ready."},{"speaker":"Brandee Gaar","startTime":183.708,"endTime":186.378,"body":"Any old photographer"},{"speaker":"Brandee Gaar","startTime":183.708,"endTime":186.378,"body":"or any old DJ."},{"speaker":"Brandee Gaar","startTime":186.478,"endTime":189.558,"body":"What about working with"},{"speaker":"Brandee Gaar","startTime":186.478,"endTime":189.558,"body":"you makes you unique?"},{"speaker":"Brandee Gaar","startTime":189.778,"endTime":193.178,"body":"What about working with you"},{"speaker":"Brandee Gaar","startTime":189.778,"endTime":193.178,"body":"makes your experience something"},{"speaker":"Brandee Gaar","startTime":193.178,"endTime":196.798,"body":"that that ideal client wants to"},{"speaker":"Brandee Gaar","startTime":193.178,"endTime":196.798,"body":"have as part of their wedding?"},{"speaker":"Brandee Gaar","startTime":196.798,"endTime":199.538,"body":"What I really want you to"},{"speaker":"Brandee Gaar","startTime":196.798,"endTime":199.538,"body":"hear in this section, CEO, is"},{"speaker":"Brandee Gaar","startTime":199.538,"endTime":200.978,"body":"that there's no right answer."},{"speaker":"Brandee Gaar","startTime":201.078,"endTime":203.598,"body":"It's not wrong to"},{"speaker":"Brandee Gaar","startTime":201.078,"endTime":203.598,"body":"want to be luxury."},{"speaker":"Brandee Gaar","startTime":203.748,"endTime":206.678,"body":"It's not wrong to want to"},{"speaker":"Brandee Gaar","startTime":203.748,"endTime":206.678,"body":"service a budget couple."},{"speaker":"Brandee Gaar","startTime":206.918,"endTime":209.848,"body":"It's not wrong to only"},{"speaker":"Brandee Gaar","startTime":206.918,"endTime":209.848,"body":"do Indian weddings."},{"speaker":"Brandee Gaar","startTime":209.858,"endTime":212.918,"body":"It's not wrong to only"},{"speaker":"Brandee Gaar","startTime":209.858,"endTime":212.918,"body":"do traditional weddings."},{"speaker":"Brandee Gaar","startTime":212.918,"endTime":216.328,"body":"there's lots of different"},{"speaker":"Brandee Gaar","startTime":212.918,"endTime":216.328,"body":"ways that you can niche"},{"speaker":"Brandee Gaar","startTime":216.328,"endTime":219.098,"body":"down and really know who"},{"speaker":"Brandee Gaar","startTime":216.328,"endTime":219.098,"body":"it is that you serve."},{"speaker":"Brandee Gaar","startTime":219.198,"endTime":221.698,"body":"But until you do that"},{"speaker":"Brandee Gaar","startTime":219.198,"endTime":221.698,"body":"and you feel comfortable"},{"speaker":"Brandee Gaar","startTime":221.698,"endTime":222.848,"body":"with it, feel bold in it."},{"speaker":"Brandee Gaar","startTime":222.848,"endTime":225.658,"body":"And know that because you've"},{"speaker":"Brandee Gaar","startTime":222.848,"endTime":225.658,"body":"really niched  down to serve"},{"speaker":"Brandee Gaar","startTime":225.658,"endTime":229.308,"body":"that specific type of couple,"},{"speaker":"Brandee Gaar","startTime":225.658,"endTime":229.308,"body":"that you can serve them so well,"},{"speaker":"Brandee Gaar","startTime":229.308,"endTime":232.468,"body":"like you are the best in your"},{"speaker":"Brandee Gaar","startTime":229.308,"endTime":232.468,"body":"market to serve that couple."},{"speaker":"Brandee Gaar","startTime":232.688,"endTime":235.248,"body":"You will be so much more"},{"speaker":"Brandee Gaar","startTime":232.688,"endTime":235.248,"body":"confident in your sales."},{"speaker":"Brandee Gaar","startTime":235.388,"endTime":237.048,"body":"your marketing and"},{"speaker":"Brandee Gaar","startTime":235.388,"endTime":237.048,"body":"your website copy."},{"speaker":"Brandee Gaar","startTime":237.138,"endTime":240.458,"body":"All of it will start to just"},{"speaker":"Brandee Gaar","startTime":237.138,"endTime":240.458,"body":"work like a well oiled machine."},{"speaker":"Brandee Gaar","startTime":240.558,"endTime":243.448,"body":"Okay, number two is"},{"speaker":"Brandee Gaar","startTime":240.558,"endTime":243.448,"body":"increase your prices."},{"speaker":"Brandee Gaar","startTime":243.488,"endTime":245.688,"body":"Now I know some of you"},{"speaker":"Brandee Gaar","startTime":243.488,"endTime":245.688,"body":"are like, yeah, Brandee,"},{"speaker":"Brandee Gaar","startTime":245.698,"endTime":246.928,"body":"that's easy for you to say."},{"speaker":"Brandee Gaar","startTime":246.978,"endTime":250.628,"body":"the market is a complete"},{"speaker":"Brandee Gaar","startTime":246.978,"endTime":250.628,"body":"train wreck right now and"},{"speaker":"Brandee Gaar","startTime":250.628,"endTime":251.788,"body":"just increasing my pricing."},{"speaker":"Brandee Gaar","startTime":251.808,"endTime":252.858,"body":"I won't get any bookings."},{"speaker":"Brandee Gaar","startTime":253.098,"endTime":254.118,"body":"And here's what I'd say."},{"speaker":"Brandee Gaar","startTime":254.218,"endTime":255.278,"body":"You might be right."},{"speaker":"Brandee Gaar","startTime":255.378,"endTime":258.118,"body":"You might absolutely be"},{"speaker":"Brandee Gaar","startTime":255.378,"endTime":258.118,"body":"right in our programs."},{"speaker":"Brandee Gaar","startTime":258.118,"endTime":261.378,"body":"We work with all of our"},{"speaker":"Brandee Gaar","startTime":258.118,"endTime":261.378,"body":"CEOs inside to really help"},{"speaker":"Brandee Gaar","startTime":261.378,"endTime":264.148,"body":"make sure that they're"},{"speaker":"Brandee Gaar","startTime":261.378,"endTime":264.148,"body":"charging a profitable rate."},{"speaker":"Brandee Gaar","startTime":264.248,"endTime":267.138,"body":"And nine times out of 10,"},{"speaker":"Brandee Gaar","startTime":264.248,"endTime":267.138,"body":"when a new CEO comes into"},{"speaker":"Brandee Gaar","startTime":267.138,"endTime":269.768,"body":"our program, we start working"},{"speaker":"Brandee Gaar","startTime":267.138,"endTime":269.768,"body":"through the financial module."},{"speaker":"Brandee Gaar","startTime":269.868,"endTime":273.048,"body":"They aren't charging"},{"speaker":"Brandee Gaar","startTime":269.868,"endTime":273.048,"body":"enough for their packages."},{"speaker":"Brandee Gaar","startTime":273.148,"endTime":274.688,"body":"Now this isn't subjective."},{"speaker":"Brandee Gaar","startTime":274.688,"endTime":276.898,"body":"We're not just like, Hey,"},{"speaker":"Brandee Gaar","startTime":274.688,"endTime":276.898,"body":"you could totally get"},{"speaker":"Brandee Gaar","startTime":276.898,"endTime":278.298,"body":"6,000 for that thing."},{"speaker":"Brandee Gaar","startTime":278.298,"endTime":279.698,"body":"You're only charging 3,000 for."},{"speaker":"Brandee Gaar","startTime":279.868,"endTime":281.428,"body":"It's not subjective at all."},{"speaker":"Brandee Gaar","startTime":281.568,"endTime":283.778,"body":"It's actually very objective"},{"speaker":"Brandee Gaar","startTime":281.568,"endTime":283.778,"body":"and we take it back to the"},{"speaker":"Brandee Gaar","startTime":283.778,"endTime":285.488,"body":"data and we work through."},{"speaker":"Brandee Gaar","startTime":285.588,"endTime":287.228,"body":"How many hours they're"},{"speaker":"Brandee Gaar","startTime":285.588,"endTime":287.228,"body":"putting into the package,"},{"speaker":"Brandee Gaar","startTime":287.228,"endTime":290.568,"body":"what their hard costs are, and"},{"speaker":"Brandee Gaar","startTime":287.228,"endTime":290.568,"body":"any variable costs as well."},{"speaker":"Brandee Gaar","startTime":290.588,"endTime":292.698,"body":"So that we can really"},{"speaker":"Brandee Gaar","startTime":290.588,"endTime":292.698,"body":"understand, are you"},{"speaker":"Brandee Gaar","startTime":292.698,"endTime":293.628,"body":"making money on this?"},{"speaker":"Brandee Gaar","startTime":293.658,"endTime":296.708,"body":"Are you making enough money"},{"speaker":"Brandee Gaar","startTime":293.658,"endTime":296.708,"body":"on this to reach your goals?"},{"speaker":"Brandee Gaar","startTime":296.808,"endTime":299.678,"body":"The other thing I want you"},{"speaker":"Brandee Gaar","startTime":296.808,"endTime":299.678,"body":"to really consider is that a"},{"speaker":"Brandee Gaar","startTime":299.678,"endTime":303.498,"body":"lot of times what we see is"},{"speaker":"Brandee Gaar","startTime":299.678,"endTime":303.498,"body":"that a wedding pro has fallen"},{"speaker":"Brandee Gaar","startTime":303.528,"endTime":307.718,"body":"into what we call this pricing"},{"speaker":"Brandee Gaar","startTime":303.528,"endTime":307.718,"body":"black hole or a pricing void."},{"speaker":"Brandee Gaar","startTime":307.818,"endTime":311.128,"body":"sometimes you are"},{"speaker":"Brandee Gaar","startTime":307.818,"endTime":311.128,"body":"too high priced."},{"speaker":"Brandee Gaar","startTime":311.263,"endTime":313.673,"body":"for a budget conscious"},{"speaker":"Brandee Gaar","startTime":311.263,"endTime":313.673,"body":"couple, but you're too"},{"speaker":"Brandee Gaar","startTime":313.673,"endTime":317.473,"body":"low priced for a high end"},{"speaker":"Brandee Gaar","startTime":313.673,"endTime":317.473,"body":"couple, a luxury couple."},{"speaker":"Brandee Gaar","startTime":317.573,"endTime":321.113,"body":"And what that means is that"},{"speaker":"Brandee Gaar","startTime":317.573,"endTime":321.113,"body":"nobody is booking you, right?"},{"speaker":"Brandee Gaar","startTime":321.213,"endTime":324.033,"body":"And that is the worst"},{"speaker":"Brandee Gaar","startTime":321.213,"endTime":324.033,"body":"possible place to be."},{"speaker":"Brandee Gaar","startTime":324.253,"endTime":326.893,"body":"So if you're starting to"},{"speaker":"Brandee Gaar","startTime":324.253,"endTime":326.893,"body":"feel like that might be"},{"speaker":"Brandee Gaar","startTime":326.893,"endTime":329.503,"body":"something that is happening"},{"speaker":"Brandee Gaar","startTime":326.893,"endTime":329.503,"body":"to you, I really want you"},{"speaker":"Brandee Gaar","startTime":329.503,"endTime":330.403,"body":"to look at your pricing."},{"speaker":"Brandee Gaar","startTime":330.403,"endTime":334.899,"body":"And I want you to say, you know,"},{"speaker":"Brandee Gaar","startTime":330.403,"endTime":334.899,"body":"if I were to go significantly"},{"speaker":"Brandee Gaar","startTime":334.899,"endTime":338.168,"body":"higher, could I book A third"},{"speaker":"Brandee Gaar","startTime":334.899,"endTime":338.168,"body":"of the clients and make"},{"speaker":"Brandee Gaar","startTime":338.168,"endTime":339.338,"body":"the same amount of money."},{"speaker":"Brandee Gaar","startTime":339.358,"endTime":342.638,"body":"And can I really start to"},{"speaker":"Brandee Gaar","startTime":339.358,"endTime":342.638,"body":"market to them and go all"},{"speaker":"Brandee Gaar","startTime":342.638,"endTime":344.188,"body":"in on my luxury marketing?"},{"speaker":"Brandee Gaar","startTime":344.288,"endTime":345.598,"body":"the opposite might"},{"speaker":"Brandee Gaar","startTime":344.288,"endTime":345.598,"body":"be true as well."},{"speaker":"Brandee Gaar","startTime":345.598,"endTime":347.748,"body":"You might look at your pricing"},{"speaker":"Brandee Gaar","startTime":345.598,"endTime":347.748,"body":"and be like, yeah, I'm in this"},{"speaker":"Brandee Gaar","startTime":347.758,"endTime":350.608,"body":"pricing black hole, but where"},{"speaker":"Brandee Gaar","startTime":347.758,"endTime":350.608,"body":"I feel most comfortable and"},{"speaker":"Brandee Gaar","startTime":350.608,"endTime":353.428,"body":"the clients I love serving"},{"speaker":"Brandee Gaar","startTime":350.608,"endTime":353.428,"body":"the most are in a little"},{"speaker":"Brandee Gaar","startTime":353.428,"endTime":354.628,"body":"bit lower price bracket."},{"speaker":"Brandee Gaar","startTime":354.638,"endTime":357.478,"body":"Like every sales call"},{"speaker":"Brandee Gaar","startTime":354.638,"endTime":357.478,"body":"that I get onto, I hear"},{"speaker":"Brandee Gaar","startTime":357.708,"endTime":358.748,"body":"your pricing is too high."},{"speaker":"Brandee Gaar","startTime":358.748,"endTime":359.468,"body":"You're out of budget."},{"speaker":"Brandee Gaar","startTime":359.568,"endTime":361.568,"body":"Well, that's because you're"},{"speaker":"Brandee Gaar","startTime":359.568,"endTime":361.568,"body":"attracting that budget couple."},{"speaker":"Brandee Gaar","startTime":361.668,"endTime":363.878,"body":"And if you want to serve"},{"speaker":"Brandee Gaar","startTime":361.668,"endTime":363.878,"body":"that budget couple, if"},{"speaker":"Brandee Gaar","startTime":363.878,"endTime":366.138,"body":"that feels really good to"},{"speaker":"Brandee Gaar","startTime":363.878,"endTime":366.138,"body":"you and that's your niche,"},{"speaker":"Brandee Gaar","startTime":366.378,"endTime":369.148,"body":"we might need to look at"},{"speaker":"Brandee Gaar","startTime":366.378,"endTime":369.148,"body":"adjusting your pricing down."},{"speaker":"Brandee Gaar","startTime":369.338,"endTime":372.348,"body":"Now I know the topic of this"},{"speaker":"Brandee Gaar","startTime":369.338,"endTime":372.348,"body":"section is like increase your"},{"speaker":"Brandee Gaar","startTime":372.348,"endTime":375.318,"body":"pricing, but really in reality,"},{"speaker":"Brandee Gaar","startTime":372.348,"endTime":375.318,"body":"what I want you to do is I want"},{"speaker":"Brandee Gaar","startTime":375.318,"endTime":377.398,"body":"you to increase your revenue."},{"speaker":"Brandee Gaar","startTime":377.638,"endTime":381.118,"body":"And so if that means coming"},{"speaker":"Brandee Gaar","startTime":377.638,"endTime":381.118,"body":"down on your pricing slightly"},{"speaker":"Brandee Gaar","startTime":381.308,"endTime":384.898,"body":"to be able to serve those ideal"},{"speaker":"Brandee Gaar","startTime":381.308,"endTime":384.898,"body":"clients in that budget category,"},{"speaker":"Brandee Gaar","startTime":385.088,"endTime":385.978,"body":"then I want you to do that."},{"speaker":"Brandee Gaar","startTime":386.078,"endTime":388.998,"body":"Nine times out of 10 what"},{"speaker":"Brandee Gaar","startTime":386.078,"endTime":388.998,"body":"we see is that pros are"},{"speaker":"Brandee Gaar","startTime":388.998,"endTime":392.698,"body":"charging too little for the"},{"speaker":"Brandee Gaar","startTime":388.998,"endTime":392.698,"body":"market they're servicing."},{"speaker":"Brandee Gaar","startTime":392.848,"endTime":395.858,"body":"therefore we need to push"},{"speaker":"Brandee Gaar","startTime":392.848,"endTime":395.858,"body":"them into a higher pricing"},{"speaker":"Brandee Gaar","startTime":395.858,"endTime":398.468,"body":"bracket to sell in that"},{"speaker":"Brandee Gaar","startTime":395.858,"endTime":398.468,"body":"higher pricing bracket."},{"speaker":"Brandee Gaar","startTime":398.468,"endTime":402.118,"body":"So much of that comes just"},{"speaker":"Brandee Gaar","startTime":398.468,"endTime":402.118,"body":"simply for being confident"},{"speaker":"Brandee Gaar","startTime":402.118,"endTime":404.738,"body":"in your services, knowing"},{"speaker":"Brandee Gaar","startTime":402.118,"endTime":404.738,"body":"who you serve, going back to"},{"speaker":"Brandee Gaar","startTime":404.738,"endTime":407.718,"body":"number one, and really being"},{"speaker":"Brandee Gaar","startTime":404.738,"endTime":407.718,"body":"confident in that pricing."},{"speaker":"Brandee Gaar","startTime":407.818,"endTime":410.898,"body":"The way to become confident in"},{"speaker":"Brandee Gaar","startTime":407.818,"endTime":410.898,"body":"your pricing is to do that data"},{"speaker":"Brandee Gaar","startTime":410.908,"endTime":414.008,"body":"analysis to really understand,"},{"speaker":"Brandee Gaar","startTime":410.908,"endTime":414.008,"body":"am I charging enough?"},{"speaker":"Brandee Gaar","startTime":414.028,"endTime":414.998,"body":"Am I profitable?"},{"speaker":"Brandee Gaar","startTime":414.998,"endTime":418.408,"body":"Once you know how much you have"},{"speaker":"Brandee Gaar","startTime":414.998,"endTime":418.408,"body":"to charge to be profitable,"},{"speaker":"Brandee Gaar","startTime":418.508,"endTime":420.878,"body":"you don't get excited"},{"speaker":"Brandee Gaar","startTime":418.508,"endTime":420.878,"body":"about discounting anymore."},{"speaker":"Brandee Gaar","startTime":420.878,"endTime":423.418,"body":"You're not nervous about selling"},{"speaker":"Brandee Gaar","startTime":420.878,"endTime":423.418,"body":"because you're like, yeah,"},{"speaker":"Brandee Gaar","startTime":423.448,"endTime":424.828,"body":"this is literally my price."},{"speaker":"Brandee Gaar","startTime":424.928,"endTime":427.448,"body":"I'm amazing and"},{"speaker":"Brandee Gaar","startTime":424.928,"endTime":427.448,"body":"take it or leave it."},{"speaker":"Brandee Gaar","startTime":427.678,"endTime":430.928,"body":"And you start to sell from"},{"speaker":"Brandee Gaar","startTime":427.678,"endTime":430.928,"body":"a much more confident place."},{"speaker":"Brandee Gaar","startTime":431.028,"endTime":433.838,"body":"So I really want you to"},{"speaker":"Brandee Gaar","startTime":431.028,"endTime":433.838,"body":"look at your pricing Do I"},{"speaker":"Brandee Gaar","startTime":433.838,"endTime":435.438,"body":"need to increase my pricing?"},{"speaker":"Brandee Gaar","startTime":435.448,"endTime":438.188,"body":"Am I falling into this"},{"speaker":"Brandee Gaar","startTime":435.448,"endTime":438.188,"body":"pricing black hole?"},{"speaker":"Brandee Gaar","startTime":438.438,"endTime":440.748,"body":"And once you do step one,"},{"speaker":"Brandee Gaar","startTime":438.438,"endTime":440.748,"body":"which is to really figure"},{"speaker":"Brandee Gaar","startTime":440.748,"endTime":442.808,"body":"out who your ideal customer"},{"speaker":"Brandee Gaar","startTime":440.748,"endTime":442.808,"body":"is, that's going to help you"},{"speaker":"Brandee Gaar","startTime":442.808,"endTime":446.958,"body":"to serve this second section"},{"speaker":"Brandee Gaar","startTime":442.808,"endTime":446.958,"body":"of, is my pricing correct?"},{"speaker":"Brandee Gaar","startTime":447.058,"endTime":447.558,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":447.618,"endTime":451.533,"body":"Number three is to build"},{"speaker":"Brandee Gaar","startTime":447.618,"endTime":451.533,"body":"a scalable system  now,"},{"speaker":"Brandee Gaar","startTime":451.553,"endTime":454.193,"body":"to be able to 10X your"},{"speaker":"Brandee Gaar","startTime":451.553,"endTime":454.193,"body":"revenue, I want you to think"},{"speaker":"Brandee Gaar","startTime":454.203,"endTime":454.993,"body":"about that for a second."},{"speaker":"Brandee Gaar","startTime":455.093,"endTime":456.933,"body":"Go back to when I asked"},{"speaker":"Brandee Gaar","startTime":455.093,"endTime":456.933,"body":"you at the beginning of"},{"speaker":"Brandee Gaar","startTime":456.933,"endTime":459.383,"body":"the episode, what were your"},{"speaker":"Brandee Gaar","startTime":456.933,"endTime":459.383,"body":"feelings when I said we're"},{"speaker":"Brandee Gaar","startTime":459.383,"endTime":460.433,"body":"going to 10X your revenue?"},{"speaker":"Brandee Gaar","startTime":460.443,"endTime":462.773,"body":"Were you immediately like"},{"speaker":"Brandee Gaar","startTime":460.443,"endTime":462.773,"body":"an elephant is sitting on"},{"speaker":"Brandee Gaar","startTime":462.773,"endTime":466.243,"body":"my chest because if I were"},{"speaker":"Brandee Gaar","startTime":462.773,"endTime":466.243,"body":"to 10X my revenue, I would"},{"speaker":"Brandee Gaar","startTime":466.253,"endTime":469.443,"body":"be running around even more"},{"speaker":"Brandee Gaar","startTime":466.253,"endTime":469.443,"body":"crazy than I already am."},{"speaker":"Brandee Gaar","startTime":469.543,"endTime":472.793,"body":"That's the feeling that I"},{"speaker":"Brandee Gaar","startTime":469.543,"endTime":472.793,"body":"hear a lot when I'm working"},{"speaker":"Brandee Gaar","startTime":472.793,"endTime":475.873,"body":"with CEOs inside of our"},{"speaker":"Brandee Gaar","startTime":472.793,"endTime":475.873,"body":"programs and I push them to"},{"speaker":"Brandee Gaar","startTime":475.873,"endTime":477.243,"body":"really increase their goal."},{"speaker":"Brandee Gaar","startTime":477.443,"endTime":478.503,"body":"Immediately, they think."},{"speaker":"Brandee Gaar","startTime":478.703,"endTime":480.593,"body":"I already work 80 hours a week."},{"speaker":"Brandee Gaar","startTime":480.613,"endTime":482.223,"body":"How could I possibly"},{"speaker":"Brandee Gaar","startTime":480.613,"endTime":482.223,"body":"work anymore?"},{"speaker":"Brandee Gaar","startTime":482.253,"endTime":483.833,"body":"And I'm like, that's"},{"speaker":"Brandee Gaar","startTime":482.253,"endTime":483.833,"body":"actually the opposite of"},{"speaker":"Brandee Gaar","startTime":483.833,"endTime":484.433,"body":"what we're going to do."},{"speaker":"Brandee Gaar","startTime":484.633,"endTime":485.973,"body":"You're going to work less."},{"speaker":"Brandee Gaar","startTime":486.073,"endTime":487.897,"body":"And that's because we're"},{"speaker":"Brandee Gaar","startTime":486.073,"endTime":487.897,"body":"going to build a scalable"},{"speaker":"Brandee Gaar","startTime":487.997,"endTime":491.071,"body":"system Look at everything that"},{"speaker":"Brandee Gaar","startTime":487.997,"endTime":491.071,"body":"you're doing in your business."},{"speaker":"Brandee Gaar","startTime":491.071,"endTime":494.311,"body":"And I want you to look"},{"speaker":"Brandee Gaar","startTime":491.071,"endTime":494.311,"body":"at whether one, you need"},{"speaker":"Brandee Gaar","startTime":494.311,"endTime":495.251,"body":"to still be doing it."},{"speaker":"Brandee Gaar","startTime":495.281,"endTime":498.081,"body":"A lot of times we have busy"},{"speaker":"Brandee Gaar","startTime":495.281,"endTime":498.081,"body":"work as part of our process"},{"speaker":"Brandee Gaar","startTime":498.081,"endTime":499.701,"body":"that honestly doesn't serve."},{"speaker":"Brandee Gaar","startTime":499.861,"endTime":500.761,"body":"Any needle movers."},{"speaker":"Brandee Gaar","startTime":500.761,"endTime":502.861,"body":"It doesn't serve the"},{"speaker":"Brandee Gaar","startTime":500.761,"endTime":502.861,"body":"client, doesn't serve you."},{"speaker":"Brandee Gaar","startTime":502.861,"endTime":504.921,"body":"It's just kind of one of those"},{"speaker":"Brandee Gaar","startTime":502.861,"endTime":504.921,"body":"things you started doing and now"},{"speaker":"Brandee Gaar","startTime":504.921,"endTime":507.581,"body":"it's part of your process and"},{"speaker":"Brandee Gaar","startTime":504.921,"endTime":507.581,"body":"doesn't honestly make any sense."},{"speaker":"Brandee Gaar","startTime":507.671,"endTime":508.011,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":508.261,"endTime":510.881,"body":"And so you really want to look"},{"speaker":"Brandee Gaar","startTime":508.261,"endTime":510.881,"body":"at what are the things we do"},{"speaker":"Brandee Gaar","startTime":510.891,"endTime":513.921,"body":"on a daily or weekly basis that"},{"speaker":"Brandee Gaar","startTime":510.891,"endTime":513.921,"body":"honestly don't move the needle"},{"speaker":"Brandee Gaar","startTime":513.931,"endTime":515.641,"body":"for anyone in the company."},{"speaker":"Brandee Gaar","startTime":515.741,"endTime":517.361,"body":"And let's stop"},{"speaker":"Brandee Gaar","startTime":515.741,"endTime":517.361,"body":"doing those things."},{"speaker":"Brandee Gaar","startTime":517.361,"endTime":517.581,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":517.581,"endTime":519.851,"body":"So there's a few things"},{"speaker":"Brandee Gaar","startTime":517.581,"endTime":519.851,"body":"that you could just delete."},{"speaker":"Brandee Gaar","startTime":519.871,"endTime":521.421,"body":"Like I don't need"},{"speaker":"Brandee Gaar","startTime":519.871,"endTime":521.421,"body":"to do this anymore."},{"speaker":"Brandee Gaar","startTime":521.521,"endTime":524.501,"body":"And sometimes that's even like"},{"speaker":"Brandee Gaar","startTime":521.521,"endTime":524.501,"body":"running certain reports for your"},{"speaker":"Brandee Gaar","startTime":524.501,"endTime":527.291,"body":"company We run this report every"},{"speaker":"Brandee Gaar","startTime":524.501,"endTime":527.291,"body":"month, but no one looks at it."},{"speaker":"Brandee Gaar","startTime":527.291,"endTime":528.361,"body":"it doesn't serve any purpose."},{"speaker":"Brandee Gaar","startTime":528.361,"endTime":529.451,"body":"Let's just stop doing it."},{"speaker":"Brandee Gaar","startTime":529.488,"endTime":531.518,"body":"Another thing to look at"},{"speaker":"Brandee Gaar","startTime":529.488,"endTime":531.518,"body":"is what are things that"},{"speaker":"Brandee Gaar","startTime":531.518,"endTime":534.658,"body":"you do manually that could"},{"speaker":"Brandee Gaar","startTime":531.518,"endTime":534.658,"body":"possibly be automated?"},{"speaker":"Brandee Gaar","startTime":534.658,"endTime":537.828,"body":"One of my favorite ones"},{"speaker":"Brandee Gaar","startTime":534.658,"endTime":537.828,"body":"is your email funnel."},{"speaker":"Brandee Gaar","startTime":538.068,"endTime":540.398,"body":"And I know some of you are like,"},{"speaker":"Brandee Gaar","startTime":538.068,"endTime":540.398,"body":"yeah, Brandee, it's not that"},{"speaker":"Brandee Gaar","startTime":540.398,"endTime":541.778,"body":"easy to set up an email funnel."},{"speaker":"Brandee Gaar","startTime":541.778,"endTime":543.208,"body":"And I totally hear you."},{"speaker":"Brandee Gaar","startTime":543.238,"endTime":543.768,"body":"I get it."},{"speaker":"Brandee Gaar","startTime":543.778,"endTime":545.848,"body":"It's not that easy to"},{"speaker":"Brandee Gaar","startTime":543.778,"endTime":545.848,"body":"set up an email funnel."},{"speaker":"Brandee Gaar","startTime":545.948,"endTime":548.048,"body":"I think it's simpler"},{"speaker":"Brandee Gaar","startTime":545.948,"endTime":548.048,"body":"than you think."},{"speaker":"Brandee Gaar","startTime":548.048,"endTime":550.728,"body":"And we actually work with a"},{"speaker":"Brandee Gaar","startTime":548.048,"endTime":550.728,"body":"lot of our pros inside our"},{"speaker":"Brandee Gaar","startTime":550.738,"endTime":554.768,"body":"programs to really automate"},{"speaker":"Brandee Gaar","startTime":550.738,"endTime":554.768,"body":"this entire process so that"},{"speaker":"Brandee Gaar","startTime":554.868,"endTime":558.818,"body":"when a lead comes in, you do"},{"speaker":"Brandee Gaar","startTime":554.868,"endTime":558.818,"body":"not automatically have to run"},{"speaker":"Brandee Gaar","startTime":558.818,"endTime":561.418,"body":"to your computer or run to"},{"speaker":"Brandee Gaar","startTime":558.818,"endTime":561.418,"body":"your phone to answer that lead."},{"speaker":"Brandee Gaar","startTime":561.518,"endTime":565.358,"body":"here's a really simple first"},{"speaker":"Brandee Gaar","startTime":561.518,"endTime":565.358,"body":"step that requires almost"},{"speaker":"Brandee Gaar","startTime":565.458,"endTime":568.338,"body":"no setup because you likely"},{"speaker":"Brandee Gaar","startTime":565.458,"endTime":568.338,"body":"already have part of this done."},{"speaker":"Brandee Gaar","startTime":568.568,"endTime":571.698,"body":"when a lead contacts you through"},{"speaker":"Brandee Gaar","startTime":568.568,"endTime":571.698,"body":"your contact form on your"},{"speaker":"Brandee Gaar","startTime":571.698,"endTime":575.518,"body":"website, there's an automatic"},{"speaker":"Brandee Gaar","startTime":571.698,"endTime":575.518,"body":"first email that goes out."},{"speaker":"Brandee Gaar","startTime":575.579,"endTime":575.758,"body":"99."},{"speaker":"Brandee Gaar","startTime":575.858,"endTime":580.868,"body":"9 percent of all contact"},{"speaker":"Brandee Gaar","startTime":575.858,"endTime":580.868,"body":"forms on every platform"},{"speaker":"Brandee Gaar","startTime":580.878,"endTime":584.518,"body":"have the ability to send one"},{"speaker":"Brandee Gaar","startTime":580.878,"endTime":584.518,"body":"email back to the client."},{"speaker":"Brandee Gaar","startTime":584.618,"endTime":587.128,"body":"And they typically call this"},{"speaker":"Brandee Gaar","startTime":584.618,"endTime":587.128,"body":"a thank you page, to say,"},{"speaker":"Brandee Gaar","startTime":587.128,"endTime":588.338,"body":"Hey, thanks for inquiring."},{"speaker":"Brandee Gaar","startTime":588.438,"endTime":592.378,"body":"And the problem is a lot of us"},{"speaker":"Brandee Gaar","startTime":588.438,"endTime":592.378,"body":"use this as a Throwaway email."},{"speaker":"Brandee Gaar","startTime":592.378,"endTime":594.808,"body":"it'll say something like,"},{"speaker":"Brandee Gaar","startTime":592.378,"endTime":594.808,"body":"thank you so much for inquiring"},{"speaker":"Brandee Gaar","startTime":594.808,"endTime":596.618,"body":"with XYZ photography company."},{"speaker":"Brandee Gaar","startTime":596.638,"endTime":600.138,"body":"We will get back to you"},{"speaker":"Brandee Gaar","startTime":596.638,"endTime":600.138,"body":"within 24 to 72  hours and we"},{"speaker":"Brandee Gaar","startTime":600.138,"endTime":601.078,"body":"can't wait to chat with you."},{"speaker":"Brandee Gaar","startTime":601.118,"endTime":603.438,"body":"In the meantime, please"},{"speaker":"Brandee Gaar","startTime":601.118,"endTime":603.438,"body":"check out, our pretty little"},{"speaker":"Brandee Gaar","startTime":603.448,"endTime":604.578,"body":"details over on Instagram."},{"speaker":"Brandee Gaar","startTime":604.678,"endTime":606.888,"body":"Now you've got an email in"},{"speaker":"Brandee Gaar","startTime":604.678,"endTime":606.888,"body":"their inbox, basically telling"},{"speaker":"Brandee Gaar","startTime":606.888,"endTime":608.028,"body":"them, Hey, thanks for inquiring."},{"speaker":"Brandee Gaar","startTime":608.028,"endTime":609.648,"body":"And we'll get back to"},{"speaker":"Brandee Gaar","startTime":608.028,"endTime":609.648,"body":"you when we feel like it."},{"speaker":"Brandee Gaar","startTime":609.648,"endTime":611.168,"body":"what is the purpose of that?"},{"speaker":"Brandee Gaar","startTime":611.268,"endTime":613.228,"body":"Instead, what I want you to"},{"speaker":"Brandee Gaar","startTime":611.268,"endTime":613.228,"body":"do is I want you to think"},{"speaker":"Brandee Gaar","startTime":613.238,"endTime":616.468,"body":"about how can that first"},{"speaker":"Brandee Gaar","startTime":613.238,"endTime":616.468,"body":"automated email move this lead"},{"speaker":"Brandee Gaar","startTime":616.478,"endTime":620.618,"body":"through the funnel without me"},{"speaker":"Brandee Gaar","startTime":616.478,"endTime":620.618,"body":"actually having to do anything."},{"speaker":"Brandee Gaar","startTime":620.618,"endTime":622.818,"body":"I want that first email to"},{"speaker":"Brandee Gaar","startTime":620.618,"endTime":622.818,"body":"have three things in it."},{"speaker":"Brandee Gaar","startTime":622.858,"endTime":625.378,"body":"I want it to basically say,"},{"speaker":"Brandee Gaar","startTime":622.858,"endTime":625.378,"body":"thanks so much for inquiring."},{"speaker":"Brandee Gaar","startTime":625.378,"endTime":625.568,"body":"Right."},{"speaker":"Brandee Gaar","startTime":625.578,"endTime":627.368,"body":"But I want it to have an FAQ."},{"speaker":"Brandee Gaar","startTime":627.368,"endTime":632.348,"body":"a linkable FAQ, just some"},{"speaker":"Brandee Gaar","startTime":627.368,"endTime":632.348,"body":"things about your company that"},{"speaker":"Brandee Gaar","startTime":632.448,"endTime":635.888,"body":"people typically ask, Like how"},{"speaker":"Brandee Gaar","startTime":632.448,"endTime":635.888,"body":"many lenses do you bring or"},{"speaker":"Brandee Gaar","startTime":635.888,"endTime":637.178,"body":"do you bring backup equipment?"},{"speaker":"Brandee Gaar","startTime":637.178,"endTime":638.928,"body":"How many staff do"},{"speaker":"Brandee Gaar","startTime":637.178,"endTime":638.928,"body":"you have on site?"},{"speaker":"Brandee Gaar","startTime":638.938,"endTime":640.898,"body":"How many hours are you"},{"speaker":"Brandee Gaar","startTime":638.938,"endTime":640.898,"body":"there on my wedding day?"},{"speaker":"Brandee Gaar","startTime":640.898,"endTime":643.253,"body":"Like, All these questions"},{"speaker":"Brandee Gaar","startTime":640.898,"endTime":643.253,"body":"that you get asked during"},{"speaker":"Brandee Gaar","startTime":643.253,"endTime":645.593,"body":"an initial consultation"},{"speaker":"Brandee Gaar","startTime":643.253,"endTime":645.593,"body":"make that part of an FAQ."},{"speaker":"Brandee Gaar","startTime":645.793,"endTime":647.443,"body":"The second thing I want"},{"speaker":"Brandee Gaar","startTime":645.793,"endTime":647.443,"body":"you to always link is"},{"speaker":"Brandee Gaar","startTime":647.473,"endTime":648.683,"body":"all of your pricing."},{"speaker":"Brandee Gaar","startTime":648.693,"endTime":651.403,"body":"So you know that here on"},{"speaker":"Brandee Gaar","startTime":648.693,"endTime":651.403,"body":"this podcast and all of my"},{"speaker":"Brandee Gaar","startTime":651.403,"endTime":653.573,"body":"platforms, I encourage you"},{"speaker":"Brandee Gaar","startTime":651.403,"endTime":653.573,"body":"to make sure that you have"},{"speaker":"Brandee Gaar","startTime":653.673,"endTime":656.173,"body":"some range of pricing or"},{"speaker":"Brandee Gaar","startTime":653.673,"endTime":656.173,"body":"starting price on your website."},{"speaker":"Brandee Gaar","startTime":656.173,"endTime":657.863,"body":"But we don't have like"},{"speaker":"Brandee Gaar","startTime":656.173,"endTime":657.863,"body":"the McDonald's menu"},{"speaker":"Brandee Gaar","startTime":657.873,"endTime":659.003,"body":"on our website, right?"},{"speaker":"Brandee Gaar","startTime":659.003,"endTime":660.503,"body":"Like we don't have"},{"speaker":"Brandee Gaar","startTime":659.003,"endTime":660.503,"body":"every price listed out."},{"speaker":"Brandee Gaar","startTime":660.503,"endTime":662.173,"body":"We just kind of have a"},{"speaker":"Brandee Gaar","startTime":660.503,"endTime":662.173,"body":"range or a starting price."},{"speaker":"Brandee Gaar","startTime":662.273,"endTime":664.473,"body":"But now that they've inquired,"},{"speaker":"Brandee Gaar","startTime":662.273,"endTime":664.473,"body":"we really want them to have a"},{"speaker":"Brandee Gaar","startTime":664.483,"endTime":665.713,"body":"better detail of our pricing."},{"speaker":"Brandee Gaar","startTime":665.713,"endTime":668.093,"body":"So this is where you're going to"},{"speaker":"Brandee Gaar","startTime":665.713,"endTime":668.093,"body":"give them that pricing brochure."},{"speaker":"Brandee Gaar","startTime":668.193,"endTime":669.043,"body":"You're going to link it."},{"speaker":"Brandee Gaar","startTime":669.113,"endTime":670.253,"body":"Right there in that email."},{"speaker":"Brandee Gaar","startTime":670.263,"endTime":671.953,"body":"So you're going to"},{"speaker":"Brandee Gaar","startTime":670.263,"endTime":671.953,"body":"now have an FAQ."},{"speaker":"Brandee Gaar","startTime":672.223,"endTime":673.813,"body":"You're going to have your"},{"speaker":"Brandee Gaar","startTime":672.223,"endTime":673.813,"body":"pricing so that they've"},{"speaker":"Brandee Gaar","startTime":673.813,"endTime":674.703,"body":"got all of your pricing."},{"speaker":"Brandee Gaar","startTime":674.923,"endTime":676.273,"body":"And the third thing that"},{"speaker":"Brandee Gaar","startTime":674.923,"endTime":676.273,"body":"you're going to include in"},{"speaker":"Brandee Gaar","startTime":676.273,"endTime":678.873,"body":"that email is a link to book"},{"speaker":"Brandee Gaar","startTime":676.273,"endTime":678.873,"body":"a consultation with you."},{"speaker":"Brandee Gaar","startTime":679.053,"endTime":680.913,"body":"You're just going to put your"},{"speaker":"Brandee Gaar","startTime":679.053,"endTime":680.913,"body":"scheduling link right there."},{"speaker":"Brandee Gaar","startTime":681.073,"endTime":681.993,"body":"Why are you doing that?"},{"speaker":"Brandee Gaar","startTime":682.043,"endTime":685.123,"body":"Because without you even"},{"speaker":"Brandee Gaar","startTime":682.043,"endTime":685.123,"body":"touching this lead, they can"},{"speaker":"Brandee Gaar","startTime":685.123,"endTime":688.293,"body":"inquire, get this first email"},{"speaker":"Brandee Gaar","startTime":685.123,"endTime":688.293,"body":"back, get all of their questions"},{"speaker":"Brandee Gaar","startTime":688.293,"endTime":690.733,"body":"answered see a better detail"},{"speaker":"Brandee Gaar","startTime":688.293,"endTime":690.733,"body":"of your pricing and decide,"},{"speaker":"Brandee Gaar","startTime":690.773,"endTime":692.883,"body":"yes, I want to go ahead and"},{"speaker":"Brandee Gaar","startTime":690.773,"endTime":692.883,"body":"book a consult with them."},{"speaker":"Brandee Gaar","startTime":692.983,"endTime":694.133,"body":"And you've never"},{"speaker":"Brandee Gaar","startTime":692.983,"endTime":694.133,"body":"even touched it."},{"speaker":"Brandee Gaar","startTime":694.243,"endTime":695.473,"body":"And they can go ahead"},{"speaker":"Brandee Gaar","startTime":694.243,"endTime":695.473,"body":"and book a consult."},{"speaker":"Brandee Gaar","startTime":695.543,"endTime":698.933,"body":"Like so simple, So when I, when"},{"speaker":"Brandee Gaar","startTime":695.543,"endTime":698.933,"body":"I tell you, you need to have a"},{"speaker":"Brandee Gaar","startTime":698.933,"endTime":701.553,"body":"scalable system I want you to"},{"speaker":"Brandee Gaar","startTime":698.933,"endTime":701.553,"body":"think about your automations."},{"speaker":"Brandee Gaar","startTime":701.603,"endTime":704.493,"body":"What are things like that you"},{"speaker":"Brandee Gaar","startTime":701.603,"endTime":704.493,"body":"can automate in your business?"},{"speaker":"Brandee Gaar","startTime":704.733,"endTime":707.983,"body":"That's going to take that manual"},{"speaker":"Brandee Gaar","startTime":704.733,"endTime":707.983,"body":"labor out of your business."},{"speaker":"Brandee Gaar","startTime":708.158,"endTime":710.498,"body":"that's just one tip, but I want"},{"speaker":"Brandee Gaar","startTime":708.158,"endTime":710.498,"body":"you to think about all of the"},{"speaker":"Brandee Gaar","startTime":710.498,"endTime":713.578,"body":"things that you can automate"},{"speaker":"Brandee Gaar","startTime":710.498,"endTime":713.578,"body":"in your business that someone"},{"speaker":"Brandee Gaar","startTime":713.598,"endTime":716.938,"body":"on your team or yourself"},{"speaker":"Brandee Gaar","startTime":713.598,"endTime":716.938,"body":"manually does every single time."},{"speaker":"Brandee Gaar","startTime":717.038,"endTime":719.638,"body":"And the last thing and building"},{"speaker":"Brandee Gaar","startTime":717.038,"endTime":719.638,"body":"a scalable system is to look at"},{"speaker":"Brandee Gaar","startTime":719.638,"endTime":721.138,"body":"what things you do all the time."},{"speaker":"Brandee Gaar","startTime":721.188,"endTime":723.798,"body":"You as the owner that"},{"speaker":"Brandee Gaar","startTime":721.188,"endTime":723.798,"body":"can be delegated."},{"speaker":"Brandee Gaar","startTime":723.888,"endTime":725.818,"body":"Now, you might not have a team"},{"speaker":"Brandee Gaar","startTime":723.888,"endTime":725.818,"body":"yet, so you might be like,"},{"speaker":"Brandee Gaar","startTime":725.928,"endTime":727.418,"body":"Brandee, I can't delegate"},{"speaker":"Brandee Gaar","startTime":725.928,"endTime":727.418,"body":"anything because I don't"},{"speaker":"Brandee Gaar","startTime":727.418,"endTime":730.148,"body":"have a team, but I still want"},{"speaker":"Brandee Gaar","startTime":727.418,"endTime":730.148,"body":"you to make a list of all"},{"speaker":"Brandee Gaar","startTime":730.148,"endTime":732.768,"body":"of those things that you do"},{"speaker":"Brandee Gaar","startTime":730.148,"endTime":732.768,"body":"all the time that could be"},{"speaker":"Brandee Gaar","startTime":732.768,"endTime":734.058,"body":"delegated to someone else."},{"speaker":"Brandee Gaar","startTime":734.158,"endTime":736.178,"body":"The reason I want you to do this"},{"speaker":"Brandee Gaar","startTime":734.158,"endTime":736.178,"body":"is because that's going to help"},{"speaker":"Brandee Gaar","startTime":736.178,"endTime":738.988,"body":"us to really figure out who is"},{"speaker":"Brandee Gaar","startTime":736.178,"endTime":738.988,"body":"it that we need to hire on our"},{"speaker":"Brandee Gaar","startTime":738.988,"endTime":741.668,"body":"team, because now we can see all"},{"speaker":"Brandee Gaar","startTime":738.988,"endTime":741.668,"body":"the tasks that they would do."},{"speaker":"Brandee Gaar","startTime":741.768,"endTime":743.598,"body":"And what's the job"},{"speaker":"Brandee Gaar","startTime":741.768,"endTime":743.598,"body":"description for that?"},{"speaker":"Brandee Gaar","startTime":743.708,"endTime":745.608,"body":"So for number three, we're"},{"speaker":"Brandee Gaar","startTime":743.708,"endTime":745.608,"body":"building a scalable system."},{"speaker":"Brandee Gaar","startTime":745.608,"endTime":747.448,"body":"And the first way to do"},{"speaker":"Brandee Gaar","startTime":745.608,"endTime":747.448,"body":"that is we are going to"},{"speaker":"Brandee Gaar","startTime":747.448,"endTime":749.438,"body":"look at what things we do"},{"speaker":"Brandee Gaar","startTime":747.448,"endTime":749.438,"body":"every single day that we"},{"speaker":"Brandee Gaar","startTime":749.438,"endTime":750.278,"body":"don't need to do anymore."},{"speaker":"Brandee Gaar","startTime":750.328,"endTime":753.248,"body":"what things we can automate and"},{"speaker":"Brandee Gaar","startTime":750.328,"endTime":753.248,"body":"what things we can delegate."},{"speaker":"Brandee Gaar","startTime":753.258,"endTime":755.508,"body":"And this is a step you"},{"speaker":"Brandee Gaar","startTime":753.258,"endTime":755.508,"body":"do not want to skip."},{"speaker":"Brandee Gaar","startTime":755.508,"endTime":758.128,"body":"Don't hear this and be like, Oh"},{"speaker":"Brandee Gaar","startTime":755.508,"endTime":758.128,"body":"my gosh, that's not a fun one."},{"speaker":"Brandee Gaar","startTime":758.128,"endTime":758.778,"body":"I'm not doing it."},{"speaker":"Brandee Gaar","startTime":758.878,"endTime":760.978,"body":"This is how we're going to"},{"speaker":"Brandee Gaar","startTime":758.878,"endTime":760.978,"body":"10X your wedding business."},{"speaker":"Brandee Gaar","startTime":760.978,"endTime":762.618,"body":"And if you're here for"},{"speaker":"Brandee Gaar","startTime":760.978,"endTime":762.618,"body":"the ride, let's go."},{"speaker":"Brandee Gaar","startTime":762.865,"endTime":763.155,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":763.155,"endTime":765.895,"body":"So number four is to"},{"speaker":"Brandee Gaar","startTime":763.155,"endTime":765.895,"body":"invest in marketing that"},{"speaker":"Brandee Gaar","startTime":765.975,"endTime":767.775,"body":"actually converts for you."},{"speaker":"Brandee Gaar","startTime":768.065,"endTime":769.375,"body":"And this is really,"},{"speaker":"Brandee Gaar","startTime":768.065,"endTime":769.375,"body":"really important."},{"speaker":"Brandee Gaar","startTime":769.385,"endTime":773.235,"body":"I want you to hear that, that"},{"speaker":"Brandee Gaar","startTime":769.385,"endTime":773.235,"body":"actually converts for you."},{"speaker":"Brandee 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Gaar","startTime":788.255,"endTime":790.685,"body":"You show your face on"},{"speaker":"Brandee Gaar","startTime":788.255,"endTime":790.685,"body":"Instagram once a week or"},{"speaker":"Brandee Gaar","startTime":790.685,"endTime":794.685,"body":"so, but you really don't"},{"speaker":"Brandee Gaar","startTime":790.685,"endTime":794.685,"body":"know what's actually"},{"speaker":"Brandee Gaar","startTime":794.685,"endTime":795.985,"body":"converting in your business."},{"speaker":"Brandee Gaar","startTime":795.995,"endTime":798.445,"body":"And so you're constantly like,"},{"speaker":"Brandee Gaar","startTime":795.995,"endTime":798.445,"body":"should I run Facebook ads?"},{"speaker":"Brandee Gaar","startTime":798.545,"endTime":800.395,"body":"Should I run Instagram ads?"},{"speaker":"Brandee Gaar","startTime":800.42,"endTime":802.26,"body":"Should I do more TikToks?"},{"speaker":"Brandee Gaar","startTime":802.28,"endTime":804.99,"body":"Should I hire somebody to make"},{"speaker":"Brandee Gaar","startTime":802.28,"endTime":804.99,"body":"a bunch of TikToks for me?"},{"speaker":"Brandee Gaar","startTime":804.99,"endTime":807.29,"body":"Like you don't know where"},{"speaker":"Brandee Gaar","startTime":804.99,"endTime":807.29,"body":"the leads are coming from."},{"speaker":"Brandee Gaar","startTime":807.29,"endTime":809.45,"body":"So it's a constant"},{"speaker":"Brandee Gaar","startTime":807.29,"endTime":809.45,"body":"throwing of spaghetti,"},{"speaker":"Brandee Gaar","startTime":809.65,"endTime":811.23,"body":"which feels overwhelming."},{"speaker":"Brandee Gaar","startTime":811.24,"endTime":812.78,"body":"Like, hello, I've been there."},{"speaker":"Brandee Gaar","startTime":812.78,"endTime":816.14,"body":"It feels so overwhelming and you"},{"speaker":"Brandee Gaar","startTime":812.78,"endTime":816.14,"body":"don't know what's converting."},{"speaker":"Brandee Gaar","startTime":816.24,"endTime":817.63,"body":"So what I want you"},{"speaker":"Brandee Gaar","startTime":816.24,"endTime":817.63,"body":"to think about is."},{"speaker":"Brandee Gaar","startTime":817.795,"endTime":821.035,"body":"What is the marketing"},{"speaker":"Brandee Gaar","startTime":817.795,"endTime":821.035,"body":"in your company that's"},{"speaker":"Brandee Gaar","startTime":821.045,"endTime":822.375,"body":"actually converting for you?"},{"speaker":"Brandee Gaar","startTime":822.595,"endTime":825.245,"body":"Now, one of those things"},{"speaker":"Brandee Gaar","startTime":822.595,"endTime":825.245,"body":"could look like I get a ton"},{"speaker":"Brandee Gaar","startTime":825.245,"endTime":826.435,"body":"of leads from Instagram."},{"speaker":"Brandee Gaar","startTime":826.525,"endTime":829.735,"body":"Okay, well then why are we"},{"speaker":"Brandee Gaar","startTime":826.525,"endTime":829.735,"body":"going over to TikTok and"},{"speaker":"Brandee Gaar","startTime":829.735,"endTime":831.495,"body":"starting to try to figure"},{"speaker":"Brandee Gaar","startTime":829.735,"endTime":831.495,"body":"out TikTok or Pinterest?"},{"speaker":"Brandee Gaar","startTime":831.535,"endTime":834.445,"body":"I'm not telling you not to do"},{"speaker":"Brandee Gaar","startTime":831.535,"endTime":834.445,"body":"those things at some point."},{"speaker":"Brandee Gaar","startTime":834.595,"endTime":836.875,"body":"Once we've got Instagram"},{"speaker":"Brandee Gaar","startTime":834.595,"endTime":836.875,"body":"completely dialed in."},{"speaker":"Brandee Gaar","startTime":837.055,"endTime":840.025,"body":"But if I know I'm getting a"},{"speaker":"Brandee Gaar","startTime":837.055,"endTime":840.025,"body":"lead a week from Instagram,"},{"speaker":"Brandee Gaar","startTime":840.125,"endTime":842.695,"body":"how can I make that 10"},{"speaker":"Brandee Gaar","startTime":840.125,"endTime":842.695,"body":"leads a week from Instagram?"},{"speaker":"Brandee Gaar","startTime":842.755,"endTime":843.815,"body":"I know how you can do it."},{"speaker":"Brandee Gaar","startTime":843.985,"endTime":844.68,"body":"You can show up every day."},{"speaker":"Brandee Gaar","startTime":844.69,"endTime":847.25,"body":"Every single day you can"},{"speaker":"Brandee Gaar","startTime":844.69,"endTime":847.25,"body":"create a content marketing"},{"speaker":"Brandee Gaar","startTime":847.25,"endTime":851.3,"body":"machine, which actually will"},{"speaker":"Brandee Gaar","startTime":847.25,"endTime":851.3,"body":"feel so much more fun when you"},{"speaker":"Brandee Gaar","startTime":851.3,"endTime":852.8,"body":"start to see results from it."},{"speaker":"Brandee Gaar","startTime":852.9,"endTime":854.73,"body":"You can't see results"},{"speaker":"Brandee Gaar","startTime":852.9,"endTime":854.73,"body":"from spaghetti."},{"speaker":"Brandee Gaar","startTime":854.74,"endTime":855.87,"body":"It doesn't work that way."},{"speaker":"Brandee Gaar","startTime":856.11,"endTime":858.13,"body":"So when you're looking at"},{"speaker":"Brandee Gaar","startTime":856.11,"endTime":858.13,"body":"your leads, I really want"},{"speaker":"Brandee Gaar","startTime":858.13,"endTime":860.19,"body":"you to understand where"},{"speaker":"Brandee Gaar","startTime":858.13,"endTime":860.19,"body":"are they coming from?"},{"speaker":"Brandee Gaar","startTime":860.22,"endTime":861.615,"body":"Are they coming from"},{"speaker":"Brandee Gaar","startTime":860.22,"endTime":861.615,"body":"the right people?"},{"speaker":"Brandee Gaar","startTime":861.715,"endTime":862.915,"body":"Venues, right?"},{"speaker":"Brandee Gaar","startTime":862.915,"endTime":865.295,"body":"So that's a possibility"},{"speaker":"Brandee Gaar","startTime":862.915,"endTime":865.295,"body":"that you're just on a ton"},{"speaker":"Brandee Gaar","startTime":865.335,"endTime":866.835,"body":"of venue preferred lists."},{"speaker":"Brandee Gaar","startTime":866.935,"endTime":869.305,"body":"And so you're getting all"},{"speaker":"Brandee Gaar","startTime":866.935,"endTime":869.305,"body":"these referrals from venues."},{"speaker":"Brandee Gaar","startTime":869.405,"endTime":871.155,"body":"If that's the case, I"},{"speaker":"Brandee Gaar","startTime":869.405,"endTime":871.155,"body":"want you to think about"},{"speaker":"Brandee Gaar","startTime":871.255,"endTime":873.095,"body":"how can I 10 X that?"},{"speaker":"Brandee Gaar","startTime":873.195,"endTime":876.855,"body":"if I'm already getting, let's"},{"speaker":"Brandee Gaar","startTime":873.195,"endTime":876.855,"body":"say five leads a week from"},{"speaker":"Brandee Gaar","startTime":877.005,"endTime":878.745,"body":"Venues that are referrals."},{"speaker":"Brandee Gaar","startTime":878.935,"endTime":880.225,"body":"Well, how can I 10 X that?"},{"speaker":"Brandee Gaar","startTime":880.425,"endTime":883.515,"body":"Maybe I can start going onto"},{"speaker":"Brandee Gaar","startTime":880.425,"endTime":883.515,"body":"all of their Instagram pages"},{"speaker":"Brandee Gaar","startTime":883.515,"endTime":886.885,"body":"comment and engage very"},{"speaker":"Brandee Gaar","startTime":883.515,"endTime":886.885,"body":"strategically on their posts"},{"speaker":"Brandee Gaar","startTime":886.895,"endTime":889.445,"body":"so that even more of those"},{"speaker":"Brandee Gaar","startTime":886.895,"endTime":889.445,"body":"couples will start to see me."},{"speaker":"Brandee Gaar","startTime":889.445,"endTime":891.615,"body":"They'll get to know,"},{"speaker":"Brandee Gaar","startTime":889.445,"endTime":891.615,"body":"like, and trust me right"},{"speaker":"Brandee Gaar","startTime":891.625,"endTime":892.725,"body":"from that social media."},{"speaker":"Brandee Gaar","startTime":892.735,"endTime":894.205,"body":"I really want you"},{"speaker":"Brandee Gaar","startTime":892.735,"endTime":894.205,"body":"to think about that."},{"speaker":"Brandee Gaar","startTime":894.305,"endTime":897.375,"body":"It could mean that you go to"},{"speaker":"Brandee Gaar","startTime":894.305,"endTime":897.375,"body":"those venues set up tours and"},{"speaker":"Brandee Gaar","startTime":897.375,"endTime":899.475,"body":"you just pop in, maybe you"},{"speaker":"Brandee Gaar","startTime":897.375,"endTime":899.475,"body":"bring a treat and you're just"},{"speaker":"Brandee Gaar","startTime":899.475,"endTime":901.545,"body":"like, Hey, I just want to thank"},{"speaker":"Brandee Gaar","startTime":899.475,"endTime":901.545,"body":"you so much for the referrals."},{"speaker":"Brandee Gaar","startTime":901.645,"endTime":904.09,"body":"how can we be an even"},{"speaker":"Brandee Gaar","startTime":901.645,"endTime":904.09,"body":"better partner to you."},{"speaker":"Brandee Gaar","startTime":904.12,"endTime":906.69,"body":"There's lots of ways that"},{"speaker":"Brandee Gaar","startTime":904.12,"endTime":906.69,"body":"leads can be coming into"},{"speaker":"Brandee Gaar","startTime":906.69,"endTime":909.4,"body":"your business, but until you"},{"speaker":"Brandee Gaar","startTime":906.69,"endTime":909.4,"body":"understand what's working"},{"speaker":"Brandee Gaar","startTime":909.41,"endTime":911.69,"body":"best you can't really pour"},{"speaker":"Brandee Gaar","startTime":909.41,"endTime":911.69,"body":"fuel where it's going to"},{"speaker":"Brandee Gaar","startTime":911.69,"endTime":912.7,"body":"make the biggest flame."},{"speaker":"Brandee Gaar","startTime":912.8,"endTime":915.11,"body":"So in this number four, I"},{"speaker":"Brandee Gaar","startTime":912.8,"endTime":915.11,"body":"really want you to think about."},{"speaker":"Brandee Gaar","startTime":915.21,"endTime":916.6,"body":"Where do our leads come from?"},{"speaker":"Brandee Gaar","startTime":916.7,"endTime":920.46,"body":"How can we really 10 X the"},{"speaker":"Brandee Gaar","startTime":916.7,"endTime":920.46,"body":"number of leads we're getting"},{"speaker":"Brandee Gaar","startTime":920.47,"endTime":921.7,"body":"from that lead source?"},{"speaker":"Brandee Gaar","startTime":921.8,"endTime":924.66,"body":"And for the time being, it"},{"speaker":"Brandee Gaar","startTime":921.8,"endTime":924.66,"body":"might mean that you quit"},{"speaker":"Brandee Gaar","startTime":924.67,"endTime":927.76,"body":"being on so many platforms"},{"speaker":"Brandee Gaar","startTime":924.67,"endTime":927.76,"body":"It might mean that you"},{"speaker":"Brandee Gaar","startTime":927.79,"endTime":930.32,"body":"triple down on your content."},{"speaker":"Brandee Gaar","startTime":930.42,"endTime":932.88,"body":"On Instagram or TikTok  is"},{"speaker":"Brandee Gaar","startTime":930.42,"endTime":932.88,"body":"your biggest lead source."},{"speaker":"Brandee Gaar","startTime":932.88,"endTime":935.87,"body":"Like there's a videographer"},{"speaker":"Brandee Gaar","startTime":932.88,"endTime":935.87,"body":"on threads who was like, my"},{"speaker":"Brandee Gaar","startTime":935.87,"endTime":937.62,"body":"TikTok leads are blowing up."},{"speaker":"Brandee Gaar","startTime":937.63,"endTime":939.71,"body":"Now that came with him"},{"speaker":"Brandee Gaar","startTime":937.63,"endTime":939.71,"body":"posting consistently for"},{"speaker":"Brandee Gaar","startTime":939.71,"endTime":942.79,"body":"two years before he saw the"},{"speaker":"Brandee Gaar","startTime":939.71,"endTime":942.79,"body":"first lead come in But now"},{"speaker":"Brandee Gaar","startTime":942.79,"endTime":945.31,"body":"he's seeing leads start to"},{"speaker":"Brandee Gaar","startTime":942.79,"endTime":945.31,"body":"really consistently come in."},{"speaker":"Brandee Gaar","startTime":945.31,"endTime":948.41,"body":"So he's like, I'm going to"},{"speaker":"Brandee Gaar","startTime":945.31,"endTime":948.41,"body":"triple down on my content"},{"speaker":"Brandee Gaar","startTime":948.44,"endTime":950.6,"body":"over there because he's"},{"speaker":"Brandee Gaar","startTime":948.44,"endTime":950.6,"body":"seeing that it's working."},{"speaker":"Brandee Gaar","startTime":950.69,"endTime":952.39,"body":"So that's what I really"},{"speaker":"Brandee Gaar","startTime":950.69,"endTime":952.39,"body":"want you to look at is"},{"speaker":"Brandee Gaar","startTime":952.44,"endTime":953.49,"body":"where the leads come from."},{"speaker":"Brandee Gaar","startTime":953.73,"endTime":956.835,"body":"How can I triple down on"},{"speaker":"Brandee Gaar","startTime":953.73,"endTime":956.835,"body":"it so that I can  10 X."},{"speaker":"Brandee Gaar","startTime":956.885,"endTime":957.945,"body":"My lead flow."},{"speaker":"Brandee Gaar","startTime":958.045,"endTime":962.405,"body":"Okay, guys, number five"},{"speaker":"Brandee Gaar","startTime":958.045,"endTime":962.405,"body":"might be my favorite because"},{"speaker":"Brandee Gaar","startTime":962.415,"endTime":965.795,"body":"this one is about scaling"},{"speaker":"Brandee Gaar","startTime":962.415,"endTime":965.795,"body":"your team the right way."},{"speaker":"Brandee Gaar","startTime":966.435,"endTime":969.935,"body":"Now, if you're anything like"},{"speaker":"Brandee Gaar","startTime":966.435,"endTime":969.935,"body":"me, I built my company the"},{"speaker":"Brandee Gaar","startTime":969.935,"endTime":973.415,"body":"wrong way in the beginning,"},{"speaker":"Brandee Gaar","startTime":969.935,"endTime":973.415,"body":"A lot of the reason why I"},{"speaker":"Brandee Gaar","startTime":973.415,"endTime":977.015,"body":"became a coach was because"},{"speaker":"Brandee Gaar","startTime":973.415,"endTime":977.015,"body":"I was like, no one taught"},{"speaker":"Brandee Gaar","startTime":977.015,"endTime":978.905,"body":"us how to scale correctly."},{"speaker":"Brandee Gaar","startTime":978.955,"endTime":981.765,"body":"I was a really good"},{"speaker":"Brandee Gaar","startTime":978.955,"endTime":981.765,"body":"planner of events."},{"speaker":"Brandee Gaar","startTime":981.805,"endTime":983.305,"body":"I'm a very good wedding planner."},{"speaker":"Brandee Gaar","startTime":983.315,"endTime":984.495,"body":"I know that about myself."},{"speaker":"Brandee Gaar","startTime":984.515,"endTime":985.195,"body":"I loved it."},{"speaker":"Brandee Gaar","startTime":985.205,"endTime":987.575,"body":"That's why I got into the"},{"speaker":"Brandee Gaar","startTime":985.205,"endTime":987.575,"body":"business many of you listening"},{"speaker":"Brandee Gaar","startTime":987.575,"endTime":990.695,"body":"to this are probably like, yeah,"},{"speaker":"Brandee Gaar","startTime":987.575,"endTime":990.695,"body":"I'm freaking good photographer."},{"speaker":"Brandee Gaar","startTime":990.695,"endTime":991.385,"body":"Like I know I am."},{"speaker":"Brandee Gaar","startTime":991.385,"endTime":993.045,"body":"That's why I got into the"},{"speaker":"Brandee Gaar","startTime":991.385,"endTime":993.045,"body":"business, but you were"},{"speaker":"Brandee Gaar","startTime":993.045,"endTime":993.98,"body":"never taught how to scale."},{"speaker":"Brandee Gaar","startTime":994.08,"endTime":995.14,"body":"Scale that business."},{"speaker":"Brandee Gaar","startTime":995.14,"endTime":996.18,"body":"You were never taught that."},{"speaker":"Brandee Gaar","startTime":996.4,"endTime":998.0,"body":"we're just really"},{"speaker":"Brandee Gaar","startTime":996.4,"endTime":998.0,"body":"good at our craft."},{"speaker":"Brandee Gaar","startTime":998.05,"endTime":1000.3,"body":"And so what happens is you"},{"speaker":"Brandee Gaar","startTime":998.05,"endTime":1000.3,"body":"start to grow and grow."},{"speaker":"Brandee Gaar","startTime":1000.31,"endTime":1002.18,"body":"Cause you're like, yeah,"},{"speaker":"Brandee Gaar","startTime":1000.31,"endTime":1002.18,"body":"I'm good at what I do."},{"speaker":"Brandee Gaar","startTime":1002.2,"endTime":1003.16,"body":"I'm good at selling."},{"speaker":"Brandee Gaar","startTime":1003.26,"endTime":1005.41,"body":"So now you have all this"},{"speaker":"Brandee Gaar","startTime":1003.26,"endTime":1005.41,"body":"business and your business"},{"speaker":"Brandee Gaar","startTime":1005.41,"endTime":1006.81,"body":"is starting to run you."},{"speaker":"Brandee Gaar","startTime":1006.91,"endTime":1009.99,"body":"So you hear people like"},{"speaker":"Brandee Gaar","startTime":1006.91,"endTime":1009.99,"body":"me say, you need to hire,"},{"speaker":"Brandee Gaar","startTime":1009.99,"endTime":1011.05,"body":"you need to build a team."},{"speaker":"Brandee Gaar","startTime":1011.29,"endTime":1013.35,"body":"And so you just start hiring"},{"speaker":"Brandee Gaar","startTime":1011.29,"endTime":1013.35,"body":"a bunch of contractors."},{"speaker":"Brandee Gaar","startTime":1013.37,"endTime":1015.93,"body":"Now, all of a sudden you're"},{"speaker":"Brandee Gaar","startTime":1013.37,"endTime":1015.93,"body":"like, Brandee timeout."},{"speaker":"Brandee Gaar","startTime":1015.96,"endTime":1017.88,"body":"I now have like a"},{"speaker":"Brandee Gaar","startTime":1015.96,"endTime":1017.88,"body":"hundred weddings."},{"speaker":"Brandee Gaar","startTime":1017.9,"endTime":1019.48,"body":"I have 50 of them myself."},{"speaker":"Brandee Gaar","startTime":1019.52,"endTime":1022.41,"body":"I have a team who have weddings"},{"speaker":"Brandee Gaar","startTime":1019.52,"endTime":1022.41,"body":"and they need my attention."},{"speaker":"Brandee Gaar","startTime":1022.41,"endTime":1023.6,"body":"The clients see my attention."},{"speaker":"Brandee Gaar","startTime":1023.6,"endTime":1025.99,"body":"There's editing to be done"},{"speaker":"Brandee Gaar","startTime":1023.6,"endTime":1025.99,"body":"or song lists to be made"},{"speaker":"Brandee Gaar","startTime":1026.0,"endTime":1028.5,"body":"or timelines to be created"},{"speaker":"Brandee Gaar","startTime":1026.0,"endTime":1028.5,"body":"and it's all falling on"},{"speaker":"Brandee Gaar","startTime":1028.5,"endTime":1030.54,"body":"me and I feel psychotic."},{"speaker":"Brandee Gaar","startTime":1030.54,"endTime":1031.38,"body":"I don't want any of this."},{"speaker":"Brandee Gaar","startTime":1031.38,"endTime":1032.76,"body":"I just want to go back"},{"speaker":"Brandee Gaar","startTime":1031.38,"endTime":1032.76,"body":"to being a solopreneur."},{"speaker":"Brandee Gaar","startTime":1032.86,"endTime":1036.66,"body":"That happened to me about 10"},{"speaker":"Brandee Gaar","startTime":1032.86,"endTime":1036.66,"body":"years ago and honestly that was"},{"speaker":"Brandee Gaar","startTime":1036.66,"endTime":1039.8,"body":"the point in my business where"},{"speaker":"Brandee Gaar","startTime":1036.66,"endTime":1039.8,"body":"I almost lit a match and threw"},{"speaker":"Brandee Gaar","startTime":1039.8,"endTime":1042.69,"body":"it on the whole pile because"},{"speaker":"Brandee Gaar","startTime":1039.8,"endTime":1042.69,"body":"from the outside looking in."},{"speaker":"Brandee Gaar","startTime":1042.736,"endTime":1044.67,"body":"It looked like we were"},{"speaker":"Brandee Gaar","startTime":1042.736,"endTime":1044.67,"body":"so successful because"},{"speaker":"Brandee Gaar","startTime":1044.67,"endTime":1046.86,"body":"we had a huge team."},{"speaker":"Brandee Gaar","startTime":1046.86,"endTime":1048.95,"body":"I think I had 11"},{"speaker":"Brandee Gaar","startTime":1046.86,"endTime":1048.95,"body":"contractors at the time."},{"speaker":"Brandee Gaar","startTime":1049.18,"endTime":1050.8,"body":"We were doing 200"},{"speaker":"Brandee Gaar","startTime":1049.18,"endTime":1050.8,"body":"weddings a year."},{"speaker":"Brandee Gaar","startTime":1050.8,"endTime":1053.53,"body":"We were being referred by"},{"speaker":"Brandee Gaar","startTime":1050.8,"endTime":1053.53,"body":"literally everyone in town."},{"speaker":"Brandee Gaar","startTime":1053.556,"endTime":1056.856,"body":"the challenge was that I"},{"speaker":"Brandee Gaar","startTime":1053.556,"endTime":1056.856,"body":"felt like a psychopath."},{"speaker":"Brandee Gaar","startTime":1057.076,"endTime":1059.586,"body":"if I wasn't working, I was"},{"speaker":"Brandee Gaar","startTime":1057.076,"endTime":1059.586,"body":"thinking about working."},{"speaker":"Brandee Gaar","startTime":1059.596,"endTime":1060.666,"body":"I was dreaming about working."},{"speaker":"Brandee Gaar","startTime":1060.746,"endTime":1061.586,"body":"I was sleeping about working."},{"speaker":"Brandee Gaar","startTime":1061.716,"endTime":1062.516,"body":"Like it."},{"speaker":"Brandee Gaar","startTime":1062.651,"endTime":1063.981,"body":"consumed my every thought."},{"speaker":"Brandee Gaar","startTime":1064.001,"endTime":1066.361,"body":"I always have had this"},{"speaker":"Brandee Gaar","startTime":1064.001,"endTime":1066.361,"body":"vision of like, I'm"},{"speaker":"Brandee Gaar","startTime":1066.361,"endTime":1067.721,"body":"juggling a bunch of balls."},{"speaker":"Brandee Gaar","startTime":1067.721,"endTime":1070.301,"body":"And at any point, if I even"},{"speaker":"Brandee Gaar","startTime":1067.721,"endTime":1070.301,"body":"just like looked away for a"},{"speaker":"Brandee Gaar","startTime":1070.301,"endTime":1072.501,"body":"second, they would all come"},{"speaker":"Brandee Gaar","startTime":1070.301,"endTime":1072.501,"body":"crashing down around me."},{"speaker":"Brandee Gaar","startTime":1072.771,"endTime":1074.641,"body":"And that's not a fun"},{"speaker":"Brandee Gaar","startTime":1072.771,"endTime":1074.641,"body":"way to run a business."},{"speaker":"Brandee Gaar","startTime":1074.641,"endTime":1075.871,"body":"It feels very maniacal."},{"speaker":"Brandee Gaar","startTime":1075.881,"endTime":1078.221,"body":"So then when you hear me"},{"speaker":"Brandee Gaar","startTime":1075.881,"endTime":1078.221,"body":"say something like, Okay,"},{"speaker":"Brandee Gaar","startTime":1078.221,"endTime":1080.321,"body":"I'm going to teach you to"},{"speaker":"Brandee Gaar","startTime":1078.221,"endTime":1080.321,"body":"10X your wedding business."},{"speaker":"Brandee Gaar","startTime":1080.331,"endTime":1081.991,"body":"You're like, what the heck girl?"},{"speaker":"Brandee Gaar","startTime":1081.991,"endTime":1082.901,"body":"No way."},{"speaker":"Brandee Gaar","startTime":1083.011,"endTime":1086.361,"body":"the reason that we've done it"},{"speaker":"Brandee Gaar","startTime":1083.011,"endTime":1086.361,"body":"wrong when you do it that way"},{"speaker":"Brandee Gaar","startTime":1086.361,"endTime":1088.381,"body":"is that you're not building"},{"speaker":"Brandee Gaar","startTime":1086.361,"endTime":1088.381,"body":"your team strategically."},{"speaker":"Brandee Gaar","startTime":1088.411,"endTime":1091.941,"body":"And what I mean by that is"},{"speaker":"Brandee Gaar","startTime":1088.411,"endTime":1091.941,"body":"that as you scale, you have"},{"speaker":"Brandee Gaar","startTime":1091.941,"endTime":1095.841,"body":"to have people in place"},{"speaker":"Brandee Gaar","startTime":1091.941,"endTime":1095.841,"body":"that take your place, right?"},{"speaker":"Brandee Gaar","startTime":1095.941,"endTime":1099.261,"body":"In our programs, we"},{"speaker":"Brandee Gaar","startTime":1095.941,"endTime":1099.261,"body":"teach how to build a four"},{"speaker":"Brandee Gaar","startTime":1099.271,"endTime":1101.361,"body":"pronged executive team,"},{"speaker":"Brandee Gaar","startTime":1101.461,"endTime":1103.585,"body":"Now, when you first come into"},{"speaker":"Brandee Gaar","startTime":1101.461,"endTime":1103.585,"body":"the accelerator,  which is our"},{"speaker":"Brandee Gaar","startTime":1103.585,"endTime":1106.295,"body":"program to teach you how to"},{"speaker":"Brandee Gaar","startTime":1103.585,"endTime":1106.295,"body":"hit your first six figures."},{"speaker":"Brandee Gaar","startTime":1106.395,"endTime":1108.785,"body":"We're obviously not having"},{"speaker":"Brandee Gaar","startTime":1106.395,"endTime":1108.785,"body":"you build out a four pronged"},{"speaker":"Brandee Gaar","startTime":1108.785,"endTime":1109.825,"body":"executive team, right?"},{"speaker":"Brandee Gaar","startTime":1109.845,"endTime":1113.155,"body":"No, we're teaching you how to"},{"speaker":"Brandee Gaar","startTime":1109.845,"endTime":1113.155,"body":"hire strategically so that those"},{"speaker":"Brandee Gaar","startTime":1113.155,"endTime":1117.135,"body":"people that you're hiring at"},{"speaker":"Brandee Gaar","startTime":1113.155,"endTime":1117.135,"body":"that level can start to become"},{"speaker":"Brandee Gaar","startTime":1117.135,"endTime":1118.305,"body":"part of your strategic team."},{"speaker":"Brandee Gaar","startTime":1118.505,"endTime":1121.025,"body":"But obviously in that first six"},{"speaker":"Brandee Gaar","startTime":1118.505,"endTime":1121.025,"body":"figures, you're not building"},{"speaker":"Brandee Gaar","startTime":1121.025,"endTime":1124.075,"body":"out an executive team now in"},{"speaker":"Brandee Gaar","startTime":1121.025,"endTime":1124.075,"body":"that second tier of business"},{"speaker":"Brandee Gaar","startTime":1124.085,"endTime":1124.955,"body":"where you're going from."},{"speaker":"Brandee Gaar","startTime":1124.955,"endTime":1129.282,"body":"100, 000 to about three"},{"speaker":"Brandee Gaar","startTime":1124.955,"endTime":1129.282,"body":"to 500, 000 in revenue."},{"speaker":"Brandee Gaar","startTime":1129.382,"endTime":1131.012,"body":"That's where we're"},{"speaker":"Brandee Gaar","startTime":1129.382,"endTime":1131.012,"body":"really putting this"},{"speaker":"Brandee Gaar","startTime":1131.022,"endTime":1132.522,"body":"strategic team into place."},{"speaker":"Brandee Gaar","startTime":1132.732,"endTime":1135.472,"body":"So that four pronged executive"},{"speaker":"Brandee Gaar","startTime":1132.732,"endTime":1135.472,"body":"team looks like an operations"},{"speaker":"Brandee Gaar","startTime":1135.472,"endTime":1138.192,"body":"manager, a marketing"},{"speaker":"Brandee Gaar","startTime":1135.472,"endTime":1138.192,"body":"manager, a sales manager,"},{"speaker":"Brandee Gaar","startTime":1138.202,"endTime":1139.682,"body":"and a team culture manager."},{"speaker":"Brandee Gaar","startTime":1139.972,"endTime":1142.342,"body":"And the reason that it's"},{"speaker":"Brandee Gaar","startTime":1139.972,"endTime":1142.342,"body":"important to have all four of"},{"speaker":"Brandee Gaar","startTime":1142.342,"endTime":1145.702,"body":"those as you grow and scale your"},{"speaker":"Brandee Gaar","startTime":1142.342,"endTime":1145.702,"body":"business is because right now,"},{"speaker":"Brandee Gaar","startTime":1145.712,"endTime":1148.142,"body":"you as a solopreneur are likely"},{"speaker":"Brandee Gaar","startTime":1145.712,"endTime":1148.142,"body":"doing all of those things,"},{"speaker":"Brandee Gaar","startTime":1148.202,"endTime":1151.542,"body":"And so each hire is going"},{"speaker":"Brandee Gaar","startTime":1148.202,"endTime":1151.542,"body":"to strategically replace"},{"speaker":"Brandee Gaar","startTime":1151.542,"endTime":1152.862,"body":"you in one of those roles."},{"speaker":"Brandee Gaar","startTime":1153.012,"endTime":1155.592,"body":"So we've got you and we've"},{"speaker":"Brandee Gaar","startTime":1153.012,"endTime":1155.592,"body":"got these four roles."},{"speaker":"Brandee Gaar","startTime":1155.742,"endTime":1157.172,"body":"You're currently"},{"speaker":"Brandee Gaar","startTime":1155.742,"endTime":1157.172,"body":"doing all of them."},{"speaker":"Brandee Gaar","startTime":1157.172,"endTime":1160.902,"body":"How do we replace you in each"},{"speaker":"Brandee Gaar","startTime":1157.172,"endTime":1160.902,"body":"one with each strategic hire?"},{"speaker":"Brandee Gaar","startTime":1161.192,"endTime":1164.852,"body":"So that once you've got that"},{"speaker":"Brandee Gaar","startTime":1161.192,"endTime":1164.852,"body":"full four piece team built"},{"speaker":"Brandee Gaar","startTime":1164.892,"endTime":1169.012,"body":"out, now you could really"},{"speaker":"Brandee Gaar","startTime":1164.892,"endTime":1169.012,"body":"focus on Even further growth."},{"speaker":"Brandee Gaar","startTime":1169.052,"endTime":1172.722,"body":"And that's how we work with our"},{"speaker":"Brandee Gaar","startTime":1169.052,"endTime":1172.722,"body":"pros in our next level program,"},{"speaker":"Brandee Gaar","startTime":1172.722,"endTime":1175.102,"body":"which is where we're scaling"},{"speaker":"Brandee Gaar","startTime":1172.722,"endTime":1175.102,"body":"to seven figures because we've"},{"speaker":"Brandee Gaar","startTime":1175.102,"endTime":1179.492,"body":"now replaced the CEO, the owner"},{"speaker":"Brandee Gaar","startTime":1175.102,"endTime":1179.492,"body":"with all four of these roles."},{"speaker":"Brandee Gaar","startTime":1179.512,"endTime":1182.632,"body":"now you, as the owner, go back"},{"speaker":"Brandee Gaar","startTime":1179.512,"endTime":1182.632,"body":"to that place of where your"},{"speaker":"Brandee Gaar","startTime":1182.632,"endTime":1186.292,"body":"job is vision casting creating"},{"speaker":"Brandee Gaar","startTime":1182.632,"endTime":1186.292,"body":"additional revenue streams"},{"speaker":"Brandee Gaar","startTime":1186.312,"endTime":1188.962,"body":"and mentoring that executive"},{"speaker":"Brandee Gaar","startTime":1186.312,"endTime":1188.962,"body":"team so that they can pour"},{"speaker":"Brandee Gaar","startTime":1188.982,"endTime":1190.612,"body":"in to the rest of your team."},{"speaker":"Brandee Gaar","startTime":1190.712,"endTime":1194.052,"body":"So when you think, how would I"},{"speaker":"Brandee Gaar","startTime":1190.712,"endTime":1194.052,"body":"possibly 10 X it's because we're"},{"speaker":"Brandee Gaar","startTime":1194.052,"endTime":1197.382,"body":"building a strategic team and"},{"speaker":"Brandee Gaar","startTime":1194.052,"endTime":1197.382,"body":"you are only going to pour into"},{"speaker":"Brandee Gaar","startTime":1197.382,"endTime":1199.672,"body":"four people and then they're"},{"speaker":"Brandee Gaar","startTime":1197.382,"endTime":1199.672,"body":"going to pour into the rest"},{"speaker":"Brandee Gaar","startTime":1199.672,"endTime":1202.212,"body":"of your team, when you start"},{"speaker":"Brandee Gaar","startTime":1199.672,"endTime":1202.212,"body":"to do it, you're like, no way."},{"speaker":"Brandee Gaar","startTime":1202.212,"endTime":1203.032,"body":"Is this possible?"},{"speaker":"Brandee Gaar","startTime":1203.132,"endTime":1204.292,"body":"It's not just possible."},{"speaker":"Brandee Gaar","startTime":1204.292,"endTime":1205.102,"body":"It's probable."},{"speaker":"Brandee Gaar","startTime":1205.102,"endTime":1206.182,"body":"It's how it's going to happen."},{"speaker":"Brandee Gaar","startTime":1206.182,"endTime":1207.992,"body":"It's how you hit that"},{"speaker":"Brandee Gaar","startTime":1206.182,"endTime":1207.992,"body":"seven figure mark."},{"speaker":"Brandee Gaar","startTime":1207.992,"endTime":1210.022,"body":"It's how you 10 X your revenue."},{"speaker":"Brandee Gaar","startTime":1210.122,"endTime":1211.272,"body":"If you're listening to this."},{"speaker":"Brandee Gaar","startTime":1211.292,"endTime":1214.322,"body":"And at the beginning I said"},{"speaker":"Brandee Gaar","startTime":1211.292,"endTime":1214.322,"body":"to you, tell me, like think"},{"speaker":"Brandee Gaar","startTime":1214.362,"endTime":1218.512,"body":"about what your revenue is now"},{"speaker":"Brandee Gaar","startTime":1214.362,"endTime":1218.512,"body":"and what that 10 X goal is."},{"speaker":"Brandee Gaar","startTime":1218.612,"endTime":1222.892,"body":"Does it now feel more attainable"},{"speaker":"Brandee Gaar","startTime":1218.612,"endTime":1222.892,"body":"at the end of this episode when"},{"speaker":"Brandee Gaar","startTime":1222.892,"endTime":1225.482,"body":"you're listening and you're"},{"speaker":"Brandee Gaar","startTime":1222.892,"endTime":1225.482,"body":"like, yeah, okay, wait a second."},{"speaker":"Brandee Gaar","startTime":1225.732,"endTime":1228.142,"body":"I think I actually"},{"speaker":"Brandee Gaar","startTime":1225.732,"endTime":1228.142,"body":"can 10 X my revenue."},{"speaker":"Brandee Gaar","startTime":1228.392,"endTime":1230.292,"body":"And if that's you, if you're"},{"speaker":"Brandee Gaar","startTime":1228.392,"endTime":1230.292,"body":"at the end of this episode"},{"speaker":"Brandee Gaar","startTime":1230.292,"endTime":1231.812,"body":"and you're like, let's go."},{"speaker":"Brandee Gaar","startTime":1231.822,"endTime":1232.822,"body":"I'm all in."},{"speaker":"Brandee Gaar","startTime":1232.822,"endTime":1234.072,"body":"I am so ready."},{"speaker":"Brandee Gaar","startTime":1234.172,"endTime":1237.322,"body":"I would love to chat with you"},{"speaker":"Brandee Gaar","startTime":1234.172,"endTime":1237.322,"body":"more about really how you are"},{"speaker":"Brandee Gaar","startTime":1237.322,"endTime":1238.652,"body":"going to reach that 10 X goal."},{"speaker":"Brandee Gaar","startTime":1238.812,"endTime":1242.412,"body":"I love helping wedding pros"},{"speaker":"Brandee Gaar","startTime":1238.812,"endTime":1242.412,"body":"to see this possibility."},{"speaker":"Brandee Gaar","startTime":1242.412,"endTime":1243.632,"body":"It's so exciting to me."},{"speaker":"Brandee Gaar","startTime":1243.732,"endTime":1246.412,"body":"And I would love to invite"},{"speaker":"Brandee Gaar","startTime":1243.732,"endTime":1246.412,"body":"you into one of our programs."},{"speaker":"Brandee Gaar","startTime":1246.422,"endTime":1249.802,"body":"We have three levels of programs"},{"speaker":"Brandee Gaar","startTime":1246.422,"endTime":1249.802,"body":"depending on where you are"},{"speaker":"Brandee Gaar","startTime":1249.802,"endTime":1250.792,"body":"in your business journey."},{"speaker":"Brandee Gaar","startTime":1250.962,"endTime":1253.972,"body":"all of those programs lead"},{"speaker":"Brandee Gaar","startTime":1250.962,"endTime":1253.972,"body":"you toward really scaling"},{"speaker":"Brandee Gaar","startTime":1253.972,"endTime":1256.772,"body":"and hitting that 10 X seven"},{"speaker":"Brandee Gaar","startTime":1253.972,"endTime":1256.772,"body":"figures in your wedding"},{"speaker":"Brandee Gaar","startTime":1256.772,"endTime":1259.922,"body":"business, because y'all,"},{"speaker":"Brandee Gaar","startTime":1256.772,"endTime":1259.922,"body":"we are done playing small"},{"speaker":"Brandee Gaar","startTime":1259.932,"endTime":1260.802,"body":"in the wedding industry."},{"speaker":"Brandee Gaar","startTime":1260.802,"endTime":1264.187,"body":"We are here to help you grow and"},{"speaker":"Brandee Gaar","startTime":1260.802,"endTime":1264.187,"body":"scale in a sustainable way so"},{"speaker":"Brandee Gaar","startTime":1264.187,"endTime":1266.617,"body":"that you are working less and"},{"speaker":"Brandee Gaar","startTime":1264.187,"endTime":1266.617,"body":"you're making more and you're"},{"speaker":"Brandee Gaar","startTime":1266.627,"endTime":1270.587,"body":"building careers for people in"},{"speaker":"Brandee Gaar","startTime":1266.627,"endTime":1270.587,"body":"our industry to work as part of"},{"speaker":"Brandee Gaar","startTime":1270.587,"endTime":1273.917,"body":"your brand and really help you"},{"speaker":"Brandee Gaar","startTime":1270.587,"endTime":1273.917,"body":"to scale that successful brand."},{"speaker":"Brandee Gaar","startTime":1274.147,"endTime":1275.617,"body":"thank you so much"},{"speaker":"Brandee Gaar","startTime":1274.147,"endTime":1275.617,"body":"for being here."},{"speaker":"Brandee Gaar","startTime":1275.637,"endTime":1279.367,"body":"I absolutely love coming into"},{"speaker":"Brandee Gaar","startTime":1275.637,"endTime":1279.367,"body":"your ears every single week."},{"speaker":"Brandee Gaar","startTime":1279.467,"endTime":1282.707,"body":"if you're interested in learning"},{"speaker":"Brandee Gaar","startTime":1279.467,"endTime":1282.707,"body":"more about our Wedding Pro CEO"},{"speaker":"Brandee Gaar","startTime":1282.717,"endTime":1285.007,"body":"programs, pop over into my DMs."},{"speaker":"Brandee Gaar","startTime":1285.027,"endTime":1287.847,"body":"I'm at Brandee Gaar over"},{"speaker":"Brandee Gaar","startTime":1285.027,"endTime":1287.847,"body":"on Instagram Let's talk"},{"speaker":"Brandee Gaar","startTime":1287.847,"endTime":1289.817,"body":"about your business where"},{"speaker":"Brandee Gaar","startTime":1287.847,"endTime":1289.817,"body":"you are and how we can help"},{"speaker":"Brandee Gaar","startTime":1289.817,"endTime":1291.067,"body":"you to hit that 10 X goal."},{"speaker":"Brandee Gaar","startTime":1291.167,"endTime":1291.987,"body":"I'll see you next time."}]}