{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":65.71300000000001,"endTime":66.967,"body":"Hey,"},{"speaker":"Brandee Gaar","startTime":65.71300000000001,"endTime":66.967,"body":"I'm so excited."},{"speaker":"Brandee Gaar","startTime":66.967,"endTime":69.162,"body":"You guys are back on the show."},{"speaker":"Brandee Gaar","startTime":69.162,"endTime":71.67,"body":"Welcome Whitney and Daniela"},{"speaker":"Brandee Gaar","startTime":69.162,"endTime":71.67,"body":"from Wedding Industry Ads."},{"speaker":"Brandee Gaar","startTime":71.67,"endTime":74.94500000000001,"body":"Today, we have a little   of"},{"speaker":"Brandee Gaar","startTime":71.67,"endTime":74.94500000000001,"body":"a different show because"},{"speaker":"Brandee Gaar","startTime":74.94500000000001,"endTime":78.905,"body":"are doing a collaboration"},{"speaker":"Brandee Gaar","startTime":74.94500000000001,"endTime":78.905,"body":"with Wedding Industry Ads."},{"speaker":"Brandee Gaar","startTime":80.89500000000001,"endTime":82.97500000000001,"body":"They've been on the"},{"speaker":"Brandee Gaar","startTime":80.89500000000001,"endTime":82.97500000000001,"body":"podcast before they've"},{"speaker":"Brandee Gaar","startTime":83.035,"endTime":83.95500000000001,"body":"spoken at my summit."},{"speaker":"Brandee Gaar","startTime":84.065,"endTime":87.165,"body":"we get so much amazing"},{"speaker":"Brandee Gaar","startTime":84.065,"endTime":87.165,"body":"feedback when Whitney and"},{"speaker":"Brandee Gaar","startTime":87.165,"endTime":90.245,"body":"Daniela speak to students"},{"speaker":"Brandee Gaar","startTime":87.165,"endTime":90.245,"body":"inside of Wedding Pro CEO"},{"speaker":"Brandee Gaar","startTime":90.772,"endTime":92.172,"body":"or just our listeners here."},{"speaker":"Brandee Gaar","startTime":92.272,"endTime":95.078,"body":"And what's interesting to me"},{"speaker":"Brandee Gaar","startTime":92.272,"endTime":95.078,"body":"is the number  one question"},{"speaker":"Brandee Gaar","startTime":95.078,"endTime":98.238,"body":"I get you guys after someone"},{"speaker":"Brandee Gaar","startTime":95.078,"endTime":98.238,"body":"listens to their episode or"},{"speaker":"Brandee Gaar","startTime":98.238,"endTime":100.368,"body":"sees them at the summit is"},{"speaker":"Brandee Gaar","startTime":98.238,"endTime":100.368,"body":"like, okay, Brandee, like I"},{"speaker":"Brandee Gaar","startTime":100.368,"endTime":103.468,"body":"love everything they're saying,"},{"speaker":"Brandee Gaar","startTime":100.368,"endTime":103.468,"body":"but will it actually work?"},{"speaker":"Brandee Gaar","startTime":103.56800000000001,"endTime":107.768,"body":"And so I was determined"},{"speaker":"Brandee Gaar","startTime":103.56800000000001,"endTime":107.768,"body":"to figure this out because"},{"speaker":"Brandee Gaar","startTime":107.78800000000001,"endTime":110.045,"body":"as I've shared with you"},{"speaker":"Brandee Gaar","startTime":107.78800000000001,"endTime":110.045,"body":"guys before, haven't ever"},{"speaker":"Brandee Gaar","startTime":110.045,"endTime":111.225,"body":"run paid ads for blush."},{"speaker":"Brandee Gaar","startTime":113.231,"endTime":115.20100000000001,"body":"a couple of months ago I went"},{"speaker":"Brandee Gaar","startTime":113.231,"endTime":115.20100000000001,"body":"to Whitney and Daniela and"},{"speaker":"Brandee Gaar","startTime":115.20100000000001,"endTime":118.941,"body":"I said, would you guys want"},{"speaker":"Brandee Gaar","startTime":115.20100000000001,"endTime":118.941,"body":"to do like full transparency"},{"speaker":"Brandee Gaar","startTime":119.041,"endTime":121.721,"body":"Six month collaboration with"},{"speaker":"Brandee Gaar","startTime":119.041,"endTime":121.721,"body":"me where we're going to show"},{"speaker":"Brandee Gaar","startTime":121.721,"endTime":124.221,"body":"people what it looks like to"},{"speaker":"Brandee Gaar","startTime":121.721,"endTime":124.221,"body":"run ads behind the scenes."},{"speaker":"Brandee Gaar","startTime":124.251,"endTime":127.911,"body":"The, the good, the bad, the"},{"speaker":"Brandee Gaar","startTime":124.251,"endTime":127.911,"body":"ugly of how, how to run ads."},{"speaker":"Brandee Gaar","startTime":127.941,"endTime":130.08100000000002,"body":"Like, will it work"},{"speaker":"Brandee Gaar","startTime":127.941,"endTime":130.08100000000002,"body":"for a wedding planner?"},{"speaker":"Brandee Gaar","startTime":130.181,"endTime":132.99099999999999,"body":"And so I'm excited to have them"},{"speaker":"Brandee Gaar","startTime":130.181,"endTime":132.99099999999999,"body":"on the show to kind of introduce"},{"speaker":"Brandee Gaar","startTime":133.031,"endTime":135.851,"body":"what we've done so far and to"},{"speaker":"Brandee Gaar","startTime":133.031,"endTime":135.851,"body":"introduce this collaboration."},{"speaker":"Brandee Gaar","startTime":135.851,"endTime":137.191,"body":"So welcome to the show guys."},{"speaker":"Daniela Justus","startTime":137.421,"endTime":138.691,"body":"Thank"},{"speaker":"Daniela Justus","startTime":137.421,"endTime":138.691,"body":"you so much, Brandee."},{"speaker":"Daniela Justus","startTime":138.70100000000002,"endTime":140.49099999999999,"body":"You know, we were really"},{"speaker":"Daniela Justus","startTime":138.70100000000002,"endTime":140.49099999999999,"body":"thrilled when you came to"},{"speaker":"Daniela Justus","startTime":140.49099999999999,"endTime":143.961,"body":"us with this idea because"},{"speaker":"Daniela Justus","startTime":140.49099999999999,"endTime":143.961,"body":"we get that question a lot."},{"speaker":"Daniela Justus","startTime":143.99099999999999,"endTime":146.601,"body":"Also, just will"},{"speaker":"Daniela Justus","startTime":143.99099999999999,"endTime":146.601,"body":"ads actually work?"},{"speaker":"Daniela Justus","startTime":146.611,"endTime":147.83100000000002,"body":"What does that look like?"},{"speaker":"Daniela Justus","startTime":148.061,"endTime":150.851,"body":"And so to have the opportunity"},{"speaker":"Daniela Justus","startTime":148.061,"endTime":150.851,"body":"to go through a real life"},{"speaker":"Daniela Justus","startTime":150.901,"endTime":154.571,"body":"case study in real time and"},{"speaker":"Daniela Justus","startTime":150.901,"endTime":154.571,"body":"showcase the work that goes"},{"speaker":"Daniela Justus","startTime":154.671,"endTime":157.971,"body":"into a successful campaign"},{"speaker":"Daniela Justus","startTime":154.671,"endTime":157.971,"body":"is really exciting for us."},{"speaker":"Whitney Hodges","startTime":158.051,"endTime":161.20100000000002,"body":"This has been"},{"speaker":"Whitney Hodges","startTime":158.051,"endTime":161.20100000000002,"body":"just such a fun collab so far,"},{"speaker":"Whitney Hodges","startTime":161.301,"endTime":164.49099999999999,"body":"um, and I feel like we're just"},{"speaker":"Whitney Hodges","startTime":161.301,"endTime":164.49099999999999,"body":"hitting the tip of the iceberg"},{"speaker":"Whitney Hodges","startTime":164.541,"endTime":167.381,"body":"with it, so I'm excited to"},{"speaker":"Whitney Hodges","startTime":164.541,"endTime":167.381,"body":"talk today about kind of what"},{"speaker":"Whitney Hodges","startTime":167.411,"endTime":170.938,"body":"the process has been like so"},{"speaker":"Whitney Hodges","startTime":167.411,"endTime":170.938,"body":"far, the foundational stuff"},{"speaker":"Whitney Hodges","startTime":171.02800000000002,"endTime":173.428,"body":"that goes into running apps,"},{"speaker":"Whitney Hodges","startTime":171.02800000000002,"endTime":173.428,"body":"because there's a lot of"},{"speaker":"Whitney Hodges","startTime":173.428,"endTime":176.418,"body":"legwork that happens before"},{"speaker":"Whitney Hodges","startTime":173.428,"endTime":176.418,"body":"We even kick things off."},{"speaker":"Whitney Hodges","startTime":176.518,"endTime":179.228,"body":"and then some of the, like, the"},{"speaker":"Whitney Hodges","startTime":176.518,"endTime":179.228,"body":"preliminary data that we have,"},{"speaker":"Whitney Hodges","startTime":179.328,"endTime":182.598,"body":"um, so far, because it's, we're"},{"speaker":"Whitney Hodges","startTime":179.328,"endTime":182.598,"body":"right about the two week mark"},{"speaker":"Whitney Hodges","startTime":182.698,"endTime":184.168,"body":"of Blush's ads being turned on."},{"speaker":"Brandee Gaar","startTime":184.438,"endTime":184.738,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":184.738,"endTime":187.248,"body":"And we, I kept going back and"},{"speaker":"Brandee Gaar","startTime":184.738,"endTime":187.248,"body":"forth of like, okay, when do"},{"speaker":"Brandee Gaar","startTime":187.248,"endTime":188.598,"body":"we roll out the first episode?"},{"speaker":"Brandee Gaar","startTime":188.598,"endTime":190.81799999999998,"body":"Cause we don't have"},{"speaker":"Brandee Gaar","startTime":188.598,"endTime":190.81799999999998,"body":"a ton of data, right?"},{"speaker":"Brandee Gaar","startTime":190.858,"endTime":194.118,"body":"We're literally like 16 days in,"},{"speaker":"Brandee Gaar","startTime":190.858,"endTime":194.118,"body":"like we're recording this midway"},{"speaker":"Brandee Gaar","startTime":194.118,"endTime":196.93800000000002,"body":"through October and we turned"},{"speaker":"Brandee Gaar","startTime":194.118,"endTime":196.93800000000002,"body":"everything on in October 1st."},{"speaker":"Brandee Gaar","startTime":196.958,"endTime":199.388,"body":"So let me back up for just"},{"speaker":"Brandee Gaar","startTime":196.958,"endTime":199.388,"body":"a second and explain how"},{"speaker":"Brandee Gaar","startTime":199.388,"endTime":200.488,"body":"this is working, you guys."},{"speaker":"Brandee Gaar","startTime":200.498,"endTime":200.838,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":200.848,"endTime":202.68800000000002,"body":"So, we are going to run."},{"speaker":"Brandee Gaar","startTime":202.788,"endTime":207.068,"body":"Ads, Google and Meta ads with"},{"speaker":"Brandee Gaar","startTime":202.788,"endTime":207.068,"body":"wedding industry ads from"},{"speaker":"Brandee Gaar","startTime":207.068,"endTime":208.93800000000002,"body":"October 1st until March 31st."},{"speaker":"Brandee Gaar","startTime":208.948,"endTime":212.778,"body":"So we're giving it two quarters"},{"speaker":"Brandee Gaar","startTime":208.948,"endTime":212.778,"body":"and we collect a good bit"},{"speaker":"Brandee Gaar","startTime":212.778,"endTime":214.18800000000002,"body":"of data from blush already."},{"speaker":"Brandee Gaar","startTime":214.238,"endTime":215.108,"body":"we're kind of data junkies."},{"speaker":"Brandee Gaar","startTime":215.108,"endTime":218.12800000000001,"body":"So we knew how many leads"},{"speaker":"Brandee Gaar","startTime":215.108,"endTime":218.12800000000001,"body":"we typically got in a month."},{"speaker":"Brandee Gaar","startTime":218.12800000000001,"endTime":220.008,"body":"We, we know what our"},{"speaker":"Brandee Gaar","startTime":218.12800000000001,"endTime":220.008,"body":"conversion rate is."},{"speaker":"Brandee Gaar","startTime":220.108,"endTime":221.708,"body":"we really have a"},{"speaker":"Brandee Gaar","startTime":220.108,"endTime":221.708,"body":"lot of that data."},{"speaker":"Brandee Gaar","startTime":221.708,"endTime":224.18800000000002,"body":"So we're going to compare"},{"speaker":"Brandee Gaar","startTime":221.708,"endTime":224.18800000000002,"body":"it obviously to how"},{"speaker":"Brandee Gaar","startTime":224.208,"endTime":225.698,"body":"this is working already."},{"speaker":"Brandee Gaar","startTime":225.698,"endTime":227.028,"body":"I'm So excited."},{"speaker":"Brandee Gaar","startTime":227.038,"endTime":228.618,"body":"Like this is exactly"},{"speaker":"Brandee Gaar","startTime":227.038,"endTime":228.618,"body":"like what Whitney said."},{"speaker":"Brandee Gaar","startTime":228.618,"endTime":232.178,"body":"It's been so fun already,"},{"speaker":"Brandee Gaar","startTime":228.618,"endTime":232.178,"body":"this process, but I think"},{"speaker":"Brandee Gaar","startTime":232.178,"endTime":234.708,"body":"one of the things that all"},{"speaker":"Brandee Gaar","startTime":232.178,"endTime":234.708,"body":"three of us really want to"},{"speaker":"Brandee Gaar","startTime":234.738,"endTime":239.318,"body":"pull back the curtain on is"},{"speaker":"Brandee Gaar","startTime":234.738,"endTime":239.318,"body":"that ads are a much different"},{"speaker":"Brandee Gaar","startTime":239.318,"endTime":242.038,"body":"way to advertise than."},{"speaker":"Brandee Gaar","startTime":242.138,"endTime":245.788,"body":"You know, uh, a paid listing"},{"speaker":"Brandee Gaar","startTime":242.138,"endTime":245.788,"body":"site or organic traffic like"},{"speaker":"Brandee Gaar","startTime":245.788,"endTime":247.398,"body":"it, it is its own beast."},{"speaker":"Brandee Gaar","startTime":247.498,"endTime":249.198,"body":"so that's kind of what we want"},{"speaker":"Brandee Gaar","startTime":247.498,"endTime":249.198,"body":"to pull back the curtain on."},{"speaker":"Brandee Gaar","startTime":249.198,"endTime":251.898,"body":"So we're going to do"},{"speaker":"Brandee Gaar","startTime":249.198,"endTime":251.898,"body":"several of these style"},{"speaker":"Brandee Gaar","startTime":251.918,"endTime":253.028,"body":"videos to update you."},{"speaker":"Brandee Gaar","startTime":253.028,"endTime":255.328,"body":"We, we may put some out"},{"speaker":"Brandee Gaar","startTime":253.028,"endTime":255.328,"body":"as shorts, so you guys"},{"speaker":"Brandee Gaar","startTime":255.328,"endTime":256.33799999999997,"body":"can pay attention to that."},{"speaker":"Brandee Gaar","startTime":256.568,"endTime":258.438,"body":"We'll put out some email"},{"speaker":"Brandee Gaar","startTime":256.568,"endTime":258.438,"body":"marketing as well to kind of"},{"speaker":"Brandee Gaar","startTime":258.438,"endTime":261.608,"body":"show you guys, like, what are"},{"speaker":"Brandee Gaar","startTime":258.438,"endTime":261.608,"body":"the stats month over month?"},{"speaker":"Brandee Gaar","startTime":261.618,"endTime":262.408,"body":"What are we seeing?"},{"speaker":"Brandee Gaar","startTime":262.418,"endTime":264.558,"body":"We're being super transparent"},{"speaker":"Brandee Gaar","startTime":262.418,"endTime":264.558,"body":"with Blush's numbers,"},{"speaker":"Brandee Gaar","startTime":264.558,"endTime":266.582,"body":"we're going to show you"},{"speaker":"Brandee Gaar","startTime":264.558,"endTime":266.582,"body":"all the data that we're"},{"speaker":"Brandee Gaar","startTime":266.592,"endTime":269.672,"body":"given from the Wedding"},{"speaker":"Brandee Gaar","startTime":266.592,"endTime":269.672,"body":"Industry Ads team as well."},{"speaker":"Brandee Gaar","startTime":269.692,"endTime":271.66200000000003,"body":"So do you guys want to kick"},{"speaker":"Brandee Gaar","startTime":269.692,"endTime":271.66200000000003,"body":"it off with kind of talking"},{"speaker":"Brandee Gaar","startTime":271.66200000000003,"endTime":275.53200000000004,"body":"about what, what were those"},{"speaker":"Brandee Gaar","startTime":271.66200000000003,"endTime":275.53200000000004,"body":"first kind of steps we had"},{"speaker":"Brandee Gaar","startTime":275.53200000000004,"endTime":277.767,"body":"to get into to start ads?"},{"speaker":"Brandee Gaar","startTime":277.797,"endTime":279.677,"body":"what were some of the"},{"speaker":"Brandee Gaar","startTime":277.797,"endTime":279.677,"body":"things that you guys needed"},{"speaker":"Brandee Gaar","startTime":279.677,"endTime":281.837,"body":"from our team or that you"},{"speaker":"Brandee Gaar","startTime":279.677,"endTime":281.837,"body":"need really when you're"},{"speaker":"Brandee Gaar","startTime":281.837,"endTime":283.097,"body":"working with any new client?"},{"speaker":"Whitney Hodges","startTime":283.197,"endTime":284.207,"body":"Sure, absolutely."},{"speaker":"Whitney Hodges","startTime":284.207,"endTime":286.217,"body":"So there's definitely some"},{"speaker":"Whitney Hodges","startTime":284.207,"endTime":286.217,"body":"techie stuff that needs to"},{"speaker":"Whitney Hodges","startTime":286.217,"endTime":288.02700000000004,"body":"happen at the beginning, right?"},{"speaker":"Whitney Hodges","startTime":288.127,"endTime":290.947,"body":"First of all, we want to"},{"speaker":"Whitney Hodges","startTime":288.127,"endTime":290.947,"body":"make sure that you as a"},{"speaker":"Whitney Hodges","startTime":290.947,"endTime":295.16700000000003,"body":"client are set up to be able"},{"speaker":"Whitney Hodges","startTime":290.947,"endTime":295.16700000000003,"body":"to run your own ads in your"},{"speaker":"Whitney Hodges","startTime":295.187,"endTime":297.887,"body":"own Google ad account, in"},{"speaker":"Whitney Hodges","startTime":295.187,"endTime":297.887,"body":"your own meta app, right?"},{"speaker":"Whitney Hodges","startTime":297.887,"endTime":300.79200000000003,"body":"It's very important to us"},{"speaker":"Whitney Hodges","startTime":297.887,"endTime":300.79200000000003,"body":"that our clients Own their own"},{"speaker":"Whitney Hodges","startTime":300.79200000000003,"endTime":303.937,"body":"account so that they own that"},{"speaker":"Whitney Hodges","startTime":300.79200000000003,"endTime":303.937,"body":"data and that they can always"},{"speaker":"Whitney Hodges","startTime":303.937,"endTime":305.257,"body":"have access to that Right?"},{"speaker":"Whitney Hodges","startTime":305.35699999999997,"endTime":308.317,"body":"So, I think the very first"},{"speaker":"Whitney Hodges","startTime":305.35699999999997,"endTime":308.317,"body":"thing was that we walked you"},{"speaker":"Whitney Hodges","startTime":308.317,"endTime":311.617,"body":"guys through like in real time"},{"speaker":"Whitney Hodges","startTime":308.317,"endTime":311.617,"body":"on a Zoom account, getting some"},{"speaker":"Whitney Hodges","startTime":311.617,"endTime":314.644,"body":"of those different accounts"},{"speaker":"Whitney Hodges","startTime":311.617,"endTime":314.644,"body":"set up, getting our team admin"},{"speaker":"Whitney Hodges","startTime":314.85400000000004,"endTime":319.009,"body":"access, making sure like the"},{"speaker":"Whitney Hodges","startTime":314.85400000000004,"endTime":319.009,"body":"right credit cards were on"},{"speaker":"Whitney Hodges","startTime":319.029,"endTime":321.749,"body":"file in terms of your payment"},{"speaker":"Whitney Hodges","startTime":319.029,"endTime":321.749,"body":"because you know those payments"},{"speaker":"Whitney Hodges","startTime":321.749,"endTime":325.379,"body":"for your ad spent those get"},{"speaker":"Whitney Hodges","startTime":321.749,"endTime":325.379,"body":"paid directly out to Google"},{"speaker":"Whitney Hodges","startTime":325.459,"endTime":329.969,"body":"and to Meta, and then beyond"},{"speaker":"Whitney Hodges","startTime":325.459,"endTime":329.969,"body":"that it's also taking a look at"},{"speaker":"Whitney Hodges","startTime":330.149,"endTime":332.529,"body":"Where is this ad traffic going?"},{"speaker":"Whitney Hodges","startTime":332.729,"endTime":334.23900000000003,"body":"Where are we sending the ads to?"},{"speaker":"Whitney Hodges","startTime":334.339,"endTime":337.815,"body":"And is all of the proper"},{"speaker":"Whitney Hodges","startTime":334.339,"endTime":337.815,"body":"tracking set up on"},{"speaker":"Whitney Hodges","startTime":337.90500000000003,"endTime":339.015,"body":"those places,  right?"},{"speaker":"Whitney Hodges","startTime":339.115,"endTime":341.855,"body":"So I think we had some"},{"speaker":"Whitney Hodges","startTime":339.115,"endTime":341.855,"body":"conversations in the beginning"},{"speaker":"Whitney Hodges","startTime":341.90500000000003,"endTime":345.425,"body":"of, okay, are we sending"},{"speaker":"Whitney Hodges","startTime":341.90500000000003,"endTime":345.425,"body":"traffic to the website?"},{"speaker":"Whitney Hodges","startTime":345.495,"endTime":348.375,"body":"Are we creating a"},{"speaker":"Whitney Hodges","startTime":345.495,"endTime":348.375,"body":"landing page for the ads?"},{"speaker":"Whitney Hodges","startTime":348.375,"endTime":352.915,"body":"Like, what should we start"},{"speaker":"Whitney Hodges","startTime":348.375,"endTime":352.915,"body":"with, And usually for us, we"},{"speaker":"Whitney Hodges","startTime":353.085,"endTime":356.605,"body":"are pretty good at being able"},{"speaker":"Whitney Hodges","startTime":353.085,"endTime":356.605,"body":"to look at a client's website"},{"speaker":"Whitney Hodges","startTime":356.635,"endTime":358.315,"body":"and say, This looks great."},{"speaker":"Whitney Hodges","startTime":358.365,"endTime":359.71500000000003,"body":"It has beautiful images."},{"speaker":"Whitney Hodges","startTime":359.735,"endTime":361.335,"body":"It has convergent copy."},{"speaker":"Whitney Hodges","startTime":361.345,"endTime":363.032,"body":"You have lots of"},{"speaker":"Whitney Hodges","startTime":361.345,"endTime":363.032,"body":"calls to action."},{"speaker":"Whitney Hodges","startTime":363.082,"endTime":365.612,"body":"If you already have a really"},{"speaker":"Whitney Hodges","startTime":363.082,"endTime":365.612,"body":"beautiful website that's"},{"speaker":"Whitney Hodges","startTime":365.682,"endTime":368.892,"body":"already generating leads for"},{"speaker":"Whitney Hodges","startTime":365.682,"endTime":368.892,"body":"you, our thinking is, why"},{"speaker":"Whitney Hodges","startTime":368.892,"endTime":372.562,"body":"not start there and start"},{"speaker":"Whitney Hodges","startTime":368.892,"endTime":372.562,"body":"sending paid ads traffic there?"},{"speaker":"Whitney Hodges","startTime":372.662,"endTime":375.812,"body":"We see for several clients"},{"speaker":"Whitney Hodges","startTime":372.662,"endTime":375.812,"body":"that that works and it really"},{"speaker":"Whitney Hodges","startTime":375.842,"endTime":377.422,"body":"increases their lead generation."},{"speaker":"Whitney Hodges","startTime":378.045,"endTime":380.575,"body":"now there are some clients,"},{"speaker":"Whitney Hodges","startTime":378.045,"endTime":380.575,"body":"full transparency, that"},{"speaker":"Whitney Hodges","startTime":380.575,"endTime":381.855,"body":"that doesn't work for."},{"speaker":"Whitney Hodges","startTime":381.955,"endTime":384.915,"body":"And sometimes at the very"},{"speaker":"Whitney Hodges","startTime":381.955,"endTime":384.915,"body":"beginning of our work together"},{"speaker":"Whitney Hodges","startTime":384.915,"endTime":387.385,"body":"with a client, we're able to"},{"speaker":"Whitney Hodges","startTime":384.915,"endTime":387.385,"body":"look at a website and say,"},{"speaker":"Whitney Hodges","startTime":387.485,"endTime":391.415,"body":"Oh, this is like six years"},{"speaker":"Whitney Hodges","startTime":387.485,"endTime":391.415,"body":"old and, you know, not the"},{"speaker":"Whitney Hodges","startTime":391.415,"endTime":392.975,"body":"best representation of you."},{"speaker":"Whitney Hodges","startTime":393.135,"endTime":395.345,"body":"Like, we really need"},{"speaker":"Whitney Hodges","startTime":393.135,"endTime":395.345,"body":"to start with a landing"},{"speaker":"Whitney Hodges","startTime":395.575,"endTime":397.975,"body":"page, But Blush, you guys"},{"speaker":"Whitney Hodges","startTime":395.575,"endTime":397.975,"body":"have your stuff together."},{"speaker":"Whitney Hodges","startTime":397.975,"endTime":399.605,"body":"Like that was not"},{"speaker":"Whitney Hodges","startTime":397.975,"endTime":399.605,"body":"the case, right?"},{"speaker":"Whitney Hodges","startTime":399.675,"endTime":403.395,"body":"It was really more about making"},{"speaker":"Whitney Hodges","startTime":399.675,"endTime":403.395,"body":"sure, okay, is the Metapixel"},{"speaker":"Whitney Hodges","startTime":403.395,"endTime":405.475,"body":"installed  on the website?"},{"speaker":"Whitney Hodges","startTime":405.575,"endTime":409.135,"body":"is tracking set up in order"},{"speaker":"Whitney Hodges","startTime":405.575,"endTime":409.135,"body":"for us to be able to actually"},{"speaker":"Whitney Hodges","startTime":409.15500000000003,"endTime":412.035,"body":"track the actions of what"},{"speaker":"Whitney Hodges","startTime":409.15500000000003,"endTime":412.035,"body":"people are doing beyond"},{"speaker":"Whitney Hodges","startTime":412.035,"endTime":413.165,"body":"hitting the website, right?"},{"speaker":"Whitney Hodges","startTime":413.265,"endTime":415.485,"body":"And so I think that that's where"},{"speaker":"Whitney Hodges","startTime":413.265,"endTime":415.485,"body":"we ended up maybe having to"},{"speaker":"Whitney Hodges","startTime":415.585,"endTime":417.065,"body":"create kind of some new pages."},{"speaker":"Whitney Hodges","startTime":417.165,"endTime":420.862,"body":"We want to make sure that"},{"speaker":"Whitney Hodges","startTime":417.165,"endTime":420.862,"body":"when somebody inquires and"},{"speaker":"Whitney Hodges","startTime":420.862,"endTime":423.892,"body":"becomes a lead, that that"},{"speaker":"Whitney Hodges","startTime":420.862,"endTime":423.892,"body":"form that they're filling"},{"speaker":"Whitney Hodges","startTime":423.892,"endTime":426.932,"body":"out, they're then getting"},{"speaker":"Whitney Hodges","startTime":423.892,"endTime":426.932,"body":"redirected to a thank you page."},{"speaker":"Whitney Hodges","startTime":427.032,"endTime":430.872,"body":"Because by landing on that new"},{"speaker":"Whitney Hodges","startTime":427.032,"endTime":430.872,"body":"URL,  that's when we're able"},{"speaker":"Whitney Hodges","startTime":430.872,"endTime":434.60200000000003,"body":"to add specific conversion"},{"speaker":"Whitney Hodges","startTime":430.872,"endTime":434.60200000000003,"body":"tracking from both Google and"},{"speaker":"Whitney Hodges","startTime":434.752,"endTime":437.902,"body":"Meta onto that  page, so that"},{"speaker":"Whitney Hodges","startTime":434.752,"endTime":437.902,"body":"that information can then"},{"speaker":"Whitney Hodges","startTime":438.022,"endTime":441.345,"body":"flow back into the Ad Manager"},{"speaker":"Whitney Hodges","startTime":438.022,"endTime":441.345,"body":"platform and Google and Meta"},{"speaker":"Whitney Hodges","startTime":441.395,"endTime":443.495,"body":"understand who are these users."},{"speaker":"Whitney Hodges","startTime":443.595,"endTime":446.835,"body":"That are becoming leads and"},{"speaker":"Whitney Hodges","startTime":443.595,"endTime":446.835,"body":"how can we show your ads"},{"speaker":"Whitney Hodges","startTime":446.875,"endTime":451.445,"body":"to more users like that?"},{"speaker":"Brandee Gaar","startTime":451.68,"endTime":454.24,"body":"things for"},{"speaker":"Brandee Gaar","startTime":451.68,"endTime":454.24,"body":"me was that I was like,"},{"speaker":"Brandee Gaar","startTime":454.24,"endTime":456.72,"body":"yeah, we've got everything"},{"speaker":"Brandee Gaar","startTime":454.24,"endTime":456.72,"body":"set up that you'll need."},{"speaker":"Brandee Gaar","startTime":456.72,"endTime":458.26,"body":"Like, you know,"},{"speaker":"Brandee Gaar","startTime":456.72,"endTime":458.26,"body":"I thought we did."},{"speaker":"Brandee Gaar","startTime":458.5,"endTime":461.35,"body":"And even just having that"},{"speaker":"Brandee Gaar","startTime":458.5,"endTime":461.35,"body":"thank you page, I almost"},{"speaker":"Brandee Gaar","startTime":461.35,"endTime":464.407,"body":"was like, how have we"},{"speaker":"Brandee Gaar","startTime":461.35,"endTime":464.407,"body":"not had that in the past?"},{"speaker":"Brandee Gaar","startTime":464.41700000000003,"endTime":467.177,"body":"Because It's like a, just"},{"speaker":"Brandee Gaar","startTime":464.41700000000003,"endTime":467.177,"body":"a customer experience"},{"speaker":"Brandee Gaar","startTime":467.177,"endTime":468.237,"body":"thing too, right?"},{"speaker":"Brandee Gaar","startTime":468.247,"endTime":470.617,"body":"Instead of just this, thank"},{"speaker":"Brandee Gaar","startTime":468.247,"endTime":470.617,"body":"you for submitting your form,"},{"speaker":"Brandee Gaar","startTime":470.647,"endTime":473.557,"body":"you know, basic thing, we had"},{"speaker":"Brandee Gaar","startTime":470.647,"endTime":473.557,"body":"now this beautiful thank you"},{"speaker":"Brandee Gaar","startTime":473.557,"endTime":474.797,"body":"page, thank you for submitting."},{"speaker":"Brandee Gaar","startTime":474.797,"endTime":475.677,"body":"Here's the next steps."},{"speaker":"Brandee Gaar","startTime":475.677,"endTime":476.537,"body":"Like this is what's"},{"speaker":"Brandee Gaar","startTime":475.677,"endTime":476.537,"body":"going to happen."},{"speaker":"Brandee Gaar","startTime":476.637,"endTime":480.787,"body":"So I loved that we were creating"},{"speaker":"Brandee Gaar","startTime":476.637,"endTime":480.787,"body":"that anyway, so that was really"},{"speaker":"Brandee Gaar","startTime":480.787,"endTime":483.567,"body":"helpful, but I think one of"},{"speaker":"Brandee Gaar","startTime":480.787,"endTime":483.567,"body":"the pieces that I liked about"},{"speaker":"Brandee Gaar","startTime":483.567,"endTime":485.987,"body":"the process was that your"},{"speaker":"Brandee Gaar","startTime":483.567,"endTime":485.987,"body":"team jumped on zoom with us."},{"speaker":"Brandee Gaar","startTime":485.987,"endTime":489.257,"body":"Cause there was so much to"},{"speaker":"Brandee Gaar","startTime":485.987,"endTime":489.257,"body":"like give you access to and"},{"speaker":"Brandee Gaar","startTime":489.257,"endTime":491.647,"body":"to, you know, make sure that"},{"speaker":"Brandee Gaar","startTime":489.257,"endTime":491.647,"body":"we had set up correctly."},{"speaker":"Brandee Gaar","startTime":491.647,"endTime":493.257,"body":"And so that was really"},{"speaker":"Brandee Gaar","startTime":491.647,"endTime":493.257,"body":"helpful that you guys"},{"speaker":"Brandee Gaar","startTime":493.257,"endTime":494.237,"body":"walked us all through that."},{"speaker":"Brandee Gaar","startTime":494.237,"endTime":496.867,"body":"We didn't have to kind of try"},{"speaker":"Brandee Gaar","startTime":494.237,"endTime":496.867,"body":"to figure it out on our own."},{"speaker":"Brandee Gaar","startTime":496.897,"endTime":497.987,"body":"So that was really,"},{"speaker":"Brandee Gaar","startTime":496.897,"endTime":497.987,"body":"really helpful."},{"speaker":"Daniela Justus","startTime":498.217,"endTime":500.86400000000003,"body":"We've"},{"speaker":"Daniela Justus","startTime":498.217,"endTime":500.86400000000003,"body":"done this before."},{"speaker":"Daniela Justus","startTime":500.867,"endTime":503.117,"body":"And I think that that's"},{"speaker":"Daniela Justus","startTime":500.867,"endTime":503.117,"body":"one thing that we've"},{"speaker":"Daniela Justus","startTime":503.117,"endTime":503.91700000000003,"body":"definitely learned."},{"speaker":"Daniela Justus","startTime":503.91700000000003,"endTime":506.037,"body":"We've tried, you know, the"},{"speaker":"Daniela Justus","startTime":503.91700000000003,"endTime":506.037,"body":"route of here are some really"},{"speaker":"Daniela Justus","startTime":506.037,"endTime":508.927,"body":"detailed instructions, SOPs,"},{"speaker":"Daniela 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it."},{"speaker":"Brandee Gaar","startTime":581.609,"endTime":584.049,"body":"So there was quite a bit,"},{"speaker":"Brandee Gaar","startTime":581.609,"endTime":584.049,"body":"obviously, of tech to set"},{"speaker":"Brandee Gaar","startTime":584.049,"endTime":587.149,"body":"up, but you guys 100 percent"},{"speaker":"Brandee Gaar","startTime":584.049,"endTime":587.149,"body":"walked us through it."},{"speaker":"Brandee Gaar","startTime":587.149,"endTime":588.819,"body":"And one of the things that"},{"speaker":"Brandee Gaar","startTime":587.149,"endTime":588.819,"body":"was really important to"},{"speaker":"Brandee Gaar","startTime":588.819,"endTime":591.129,"body":"me is I was like, with"},{"speaker":"Brandee Gaar","startTime":588.819,"endTime":591.129,"body":"blush, we have a team."},{"speaker":"Brandee Gaar","startTime":591.229,"endTime":594.199,"body":"We have been in business for"},{"speaker":"Brandee Gaar","startTime":591.229,"endTime":594.199,"body":"a long time, so we did have"},{"speaker":"Brandee Gaar","startTime":594.199,"endTime":595.589,"body":"a lot of this already done."},{"speaker":"Brandee Gaar","startTime":595.689,"endTime":598.469,"body":"so it was important to me"},{"speaker":"Brandee Gaar","startTime":595.689,"endTime":598.469,"body":"to ask Whitney and Daniela,"},{"speaker":"Brandee Gaar","startTime":598.479,"endTime":601.409,"body":"like, if we didn't have this"},{"speaker":"Brandee Gaar","startTime":598.479,"endTime":601.409,"body":"done, how, how would it work?"},{"speaker":"Brandee Gaar","startTime":601.419,"endTime":603.779,"body":"And so I love that you guys"},{"speaker":"Brandee Gaar","startTime":601.419,"endTime":603.779,"body":"had so much in place to,"},{"speaker":"Brandee Gaar","startTime":603.779,"endTime":606.329,"body":"like, we can just create a"},{"speaker":"Brandee Gaar","startTime":603.779,"endTime":606.329,"body":"landing page or, you know,"},{"speaker":"Brandee Gaar","startTime":606.329,"endTime":608.829,"body":"there was some other options"},{"speaker":"Brandee Gaar","startTime":606.329,"endTime":608.829,"body":"too, with like how people"},{"speaker":"Brandee Gaar","startTime":608.829,"endTime":610.089,"body":"would move through the funnel."},{"speaker":"Brandee Gaar","startTime":610.089,"endTime":612.749,"body":"We have a fairly"},{"speaker":"Brandee Gaar","startTime":610.089,"endTime":612.749,"body":"sophisticated sales funnel."},{"speaker":"Brandee Gaar","startTime":612.839,"endTime":616.2090000000001,"body":"We also have a sales manager,"},{"speaker":"Brandee Gaar","startTime":612.839,"endTime":616.2090000000001,"body":"but if, if somebody didn't have"},{"speaker":"Brandee Gaar","startTime":616.219,"endTime":619.829,"body":"that, then you guys have lots of"},{"speaker":"Brandee Gaar","startTime":616.219,"endTime":619.829,"body":"options for them as well to help"},{"speaker":"Brandee Gaar","startTime":619.929,"endTime":621.659,"body":"really make sure that people"},{"speaker":"Brandee 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Gaar","startTime":635.719,"endTime":638.599,"body":"have to have Sophisticated"},{"speaker":"Brandee Gaar","startTime":635.719,"endTime":638.599,"body":"funnels and things like that."},{"speaker":"Brandee Gaar","startTime":638.609,"endTime":640.879,"body":"Like Whitney and Daniella"},{"speaker":"Brandee Gaar","startTime":638.609,"endTime":640.879,"body":"can walk you through"},{"speaker":"Brandee Gaar","startTime":640.979,"endTime":643.319,"body":"other options to be able"},{"speaker":"Brandee Gaar","startTime":640.979,"endTime":643.319,"body":"to set these things up."},{"speaker":"Brandee Gaar","startTime":643.559,"endTime":645.129,"body":"So I thought that that was"},{"speaker":"Brandee Gaar","startTime":643.559,"endTime":645.129,"body":"really, really helpful."},{"speaker":"Brandee Gaar","startTime":645.279,"endTime":648.469,"body":"I want to talk a little bit"},{"speaker":"Brandee Gaar","startTime":645.279,"endTime":648.469,"body":"about how creative got done."},{"speaker":"Brandee 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from"},{"speaker":"Brandee Gaar","startTime":661.919,"endTime":663.049,"body":"our current creative."},{"speaker":"Brandee Gaar","startTime":663.049,"endTime":664.499,"body":"So how does that process work?"},{"speaker":"Brandee Gaar","startTime":664.499,"endTime":665.889,"body":"Like, how do you choose it?"},{"speaker":"Brandee Gaar","startTime":665.989,"endTime":667.109,"body":"Can you tell us more about that?"},{"speaker":"Whitney Hodges","startTime":667.2090000000001,"endTime":667.9590000000001,"body":"Great question."},{"speaker":"Whitney Hodges","startTime":668.059,"endTime":668.449,"body":"Yeah."},{"speaker":"Whitney Hodges","startTime":668.549,"endTime":671.969,"body":"So really when we start"},{"speaker":"Whitney Hodges","startTime":668.549,"endTime":671.969,"body":"working with a client,"},{"speaker":"Whitney Hodges","startTime":672.149,"endTime":676.046,"body":"we want to do things as"},{"speaker":"Whitney Hodges","startTime":672.149,"endTime":676.046,"body":"efficiently as possible."},{"speaker":"Whitney Hodges","startTime":676.046,"endTime":676.336,"body":"Right."},{"speaker":"Whitney Hodges","startTime":676.356,"endTime":677.956,"body":"So that kind of plays into"},{"speaker":"Whitney Hodges","startTime":676.356,"endTime":677.956,"body":"like what we're talking about,"},{"speaker":"Whitney Hodges","startTime":677.956,"endTime":680.626,"body":"about like jumping in the zoom"},{"speaker":"Whitney Hodges","startTime":677.956,"endTime":680.626,"body":"call to just like get it  done."},{"speaker":"Whitney Hodges","startTime":680.686,"endTime":680.856,"body":"Right."},{"speaker":"Whitney Hodges","startTime":680.976,"endTime":683.756,"body":"you know, you're starting to"},{"speaker":"Whitney Hodges","startTime":680.976,"endTime":683.756,"body":"pay us  as an agency, you're"},{"speaker":"Whitney Hodges","startTime":683.756,"endTime":684.836,"body":"ready to invest in your ads."},{"speaker":"Whitney Hodges","startTime":684.836,"endTime":686.496,"body":"So it's like, Let's get going."},{"speaker":"Whitney Hodges","startTime":686.506,"endTime":688.336,"body":"Let's get started with the data."},{"speaker":"Whitney Hodges","startTime":688.436,"endTime":691.246,"body":"So really the first phase,"},{"speaker":"Whitney Hodges","startTime":688.436,"endTime":691.246,"body":"is we call it like your"},{"speaker":"Whitney Hodges","startTime":691.276,"endTime":692.756,"body":"phase one of running ads."},{"speaker":"Whitney Hodges","startTime":692.776,"endTime":695.369,"body":"And it's really  getting"},{"speaker":"Whitney Hodges","startTime":692.776,"endTime":695.369,"body":"your Google ads up and"},{"speaker":"Whitney Hodges","startTime":695.369,"endTime":698.479,"body":"running because there, it's"},{"speaker":"Whitney Hodges","startTime":695.369,"endTime":698.479,"body":"the keyword research, it's"},{"speaker":"Whitney Hodges","startTime":698.479,"endTime":701.199,"body":"some targeting research, but"},{"speaker":"Whitney 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headlines"},{"speaker":"Whitney Hodges","startTime":713.774,"endTime":714.884,"body":"that, that you're writing."},{"speaker":"Whitney Hodges","startTime":714.994,"endTime":720.14,"body":"it's a bit more entailed, but"},{"speaker":"Whitney Hodges","startTime":714.994,"endTime":720.14,"body":"the very first phase of running"},{"speaker":"Whitney Hodges","startTime":720.35,"endTime":723.937,"body":"meta ads,  we like to focus on"},{"speaker":"Whitney Hodges","startTime":720.35,"endTime":723.937,"body":"what's called client attraction."},{"speaker":"Whitney Hodges","startTime":724.62,"endTime":727.05,"body":"And we run these client"},{"speaker":"Whitney Hodges","startTime":724.62,"endTime":727.05,"body":"attraction ads, you know,"},{"speaker":"Whitney Hodges","startTime":727.23,"endTime":730.55,"body":"throughout the lifetime of"},{"speaker":"Whitney Hodges","startTime":727.23,"endTime":730.55,"body":"kind of like running ads, but"},{"speaker":"Whitney Hodges","startTime":730.55,"endTime":734.08,"body":"we find it's a really great"},{"speaker":"Whitney Hodges","startTime":730.55,"endTime":734.08,"body":"place to, Get started  because"},{"speaker":"Whitney Hodges","startTime":734.08,"endTime":738.36,"body":"what it's going to do is the"},{"speaker":"Whitney Hodges","startTime":734.08,"endTime":738.36,"body":"pieces of value rich video"},{"speaker":"Whitney Hodges","startTime":738.36,"endTime":742.62,"body":"content that are blasted"},{"speaker":"Whitney Hodges","startTime":738.36,"endTime":742.62,"body":"out to cold audiences with"},{"speaker":"Whitney Hodges","startTime":742.62,"endTime":745.45,"body":"exclusions  that are set up to"},{"speaker":"Whitney Hodges","startTime":742.62,"endTime":745.45,"body":"make sure that it's actually"},{"speaker":"Whitney Hodges","startTime":745.45,"endTime":748.12,"body":"not getting in front of people"},{"speaker":"Whitney Hodges","startTime":745.45,"endTime":748.12,"body":"who have been to your website"},{"speaker":"Whitney Hodges","startTime":748.12,"endTime":749.604,"body":"before or who engaged with you."},{"speaker":"Whitney Hodges","startTime":749.74,"endTime":750.71,"body":"On social media."},{"speaker":"Whitney Hodges","startTime":750.8100000000001,"endTime":755.49,"body":"It's a low cost way to really"},{"speaker":"Whitney Hodges","startTime":750.8100000000001,"endTime":755.49,"body":"be building audiences on both"},{"speaker":"Whitney Hodges","startTime":755.54,"endTime":759.2,"body":"Facebook and Instagram, so"},{"speaker":"Whitney Hodges","startTime":755.54,"endTime":759.2,"body":"that later on, once all of"},{"speaker":"Whitney Hodges","startTime":759.32,"endTime":763.45,"body":"your conversion ads are ready,"},{"speaker":"Whitney Hodges","startTime":759.32,"endTime":763.45,"body":"There are even more people who"},{"speaker":"Whitney Hodges","startTime":763.45,"endTime":767.47,"body":"are interested to be able to"},{"speaker":"Whitney Hodges","startTime":763.45,"endTime":767.47,"body":"see those  and take action  on"},{"speaker":"Whitney Hodges","startTime":767.57,"endTime":769.87,"body":"those, So with these client"},{"speaker":"Whitney Hodges","startTime":767.57,"endTime":769.87,"body":"attraction ads, what we actually"},{"speaker":"Whitney Hodges","startTime":769.91,"endTime":774.58,"body":"find works really well is"},{"speaker":"Whitney Hodges","startTime":769.91,"endTime":774.58,"body":"using existing pieces of your"},{"speaker":"Whitney Hodges","startTime":774.61,"endTime":776.83,"body":"own content,  usually Reels."},{"speaker":"Whitney Hodges","startTime":776.97,"endTime":780.738,"body":"we like to think of it as if"},{"speaker":"Whitney Hodges","startTime":776.97,"endTime":780.738,"body":"you could pick one piece of"},{"speaker":"Whitney Hodges","startTime":780.738,"endTime":783.875,"body":"content To put in front of a"},{"speaker":"Whitney Hodges","startTime":780.738,"endTime":783.875,"body":"bride or in front of a couple"},{"speaker":"Whitney Hodges","startTime":784.015,"endTime":786.785,"body":"who has absolutely never"},{"speaker":"Whitney Hodges","startTime":784.015,"endTime":786.785,"body":"heard of your brand or your"},{"speaker":"Whitney Hodges","startTime":786.785,"endTime":789.822,"body":"business before, what would"},{"speaker":"Whitney Hodges","startTime":786.785,"endTime":789.822,"body":"that piece of content  be?"},{"speaker":"Whitney Hodges","startTime":789.922,"endTime":792.702,"body":"and that's how we really"},{"speaker":"Whitney Hodges","startTime":789.922,"endTime":792.702,"body":"curate for, these pieces."},{"speaker":"Whitney Hodges","startTime":793.002,"endTime":795.102,"body":"So I think we did a deep"},{"speaker":"Whitney Hodges","startTime":793.002,"endTime":795.102,"body":"dive into blushes or"},{"speaker":"Whitney Hodges","startTime":795.152,"endTime":796.642,"body":"existing organic content."},{"speaker":"Whitney Hodges","startTime":797.135,"endTime":800.455,"body":"And, you know, Jacqueline"},{"speaker":"Whitney Hodges","startTime":797.135,"endTime":800.455,"body":"chose a handful of really"},{"speaker":"Whitney Hodges","startTime":800.455,"endTime":803.432,"body":"great reels, and those are"},{"speaker":"Whitney Hodges","startTime":800.455,"endTime":803.432,"body":"what's currently running to"},{"speaker":"Whitney Hodges","startTime":803.642,"endTime":804.822,"body":"cold audiences right now."},{"speaker":"Whitney Hodges","startTime":805.152,"endTime":807.782,"body":"So the goal right now in these"},{"speaker":"Whitney Hodges","startTime":805.152,"endTime":807.782,"body":"first couple of weeks in running"},{"speaker":"Whitney Hodges","startTime":807.832,"endTime":811.119,"body":"ads on Meta isn't necessarily"},{"speaker":"Whitney Hodges","startTime":807.832,"endTime":811.119,"body":"to be generating leads."},{"speaker":"Whitney Hodges","startTime":811.119,"endTime":814.615,"body":"It's really to be building"},{"speaker":"Whitney Hodges","startTime":811.119,"endTime":814.615,"body":"audiences and to be doing"},{"speaker":"Whitney Hodges","startTime":814.615,"endTime":817.725,"body":"some testing on, okay, which"},{"speaker":"Whitney Hodges","startTime":814.615,"endTime":817.725,"body":"of these reels is getting"},{"speaker":"Whitney Hodges","startTime":817.825,"endTime":820.245,"body":"The most engagement who is"},{"speaker":"Whitney Hodges","startTime":817.825,"endTime":820.245,"body":"like clicking to read more"},{"speaker":"Whitney Hodges","startTime":820.245,"endTime":822.725,"body":"on the caption because that"},{"speaker":"Whitney Hodges","startTime":820.245,"endTime":822.725,"body":"will then help inform us"},{"speaker":"Whitney Hodges","startTime":822.885,"endTime":825.835,"body":"about Which of these can we"},{"speaker":"Whitney Hodges","startTime":822.885,"endTime":825.835,"body":"then turn into a conversion"},{"speaker":"Whitney Hodges","startTime":825.835,"endTime":827.159,"body":"ad for lead generation?"},{"speaker":"Whitney Hodges","startTime":827.259,"endTime":828.9590000000001,"body":"So that's kind of where"},{"speaker":"Whitney Hodges","startTime":827.259,"endTime":828.9590000000001,"body":"we are in the process"},{"speaker":"Whitney Hodges","startTime":828.9590000000001,"endTime":831.629,"body":"right now in terms of"},{"speaker":"Whitney Hodges","startTime":828.9590000000001,"endTime":831.629,"body":"curating existing content."},{"speaker":"Brandee Gaar","startTime":831.629,"endTime":832.0600000000001,"body":"Yes."},{"speaker":"Daniela Justus","startTime":832.0600000000001,"endTime":832.36,"body":"Yeah."},{"speaker":"Daniela Justus","startTime":832.36,"endTime":837.04,"body":"And to speak a little further"},{"speaker":"Daniela Justus","startTime":832.36,"endTime":837.04,"body":"on that, um, process, we really"},{"speaker":"Daniela Justus","startTime":837.04,"endTime":841.39,"body":"do take the time to meet with"},{"speaker":"Daniela Justus","startTime":837.04,"endTime":841.39,"body":"our clients and understand"},{"speaker":"Daniela Justus","startTime":841.52,"endTime":844.57,"body":"Really what sets them apart,"},{"speaker":"Daniela Justus","startTime":841.52,"endTime":844.57,"body":"what makes them different as,"},{"speaker":"Daniela Justus","startTime":844.6,"endTime":847.78,"body":"as a brand, as a personality"},{"speaker":"Daniela Justus","startTime":844.6,"endTime":847.78,"body":"in their business, the way that"},{"speaker":"Daniela Justus","startTime":847.78,"endTime":852.02,"body":"they work, who really is an"},{"speaker":"Daniela Justus","startTime":847.78,"endTime":852.02,"body":"ideal fit for their brand and"},{"speaker":"Daniela Justus","startTime":852.1,"endTime":855.16,"body":"for their services, and making"},{"speaker":"Daniela Justus","startTime":852.1,"endTime":855.16,"body":"sure that we can really narrow"},{"speaker":"Daniela Justus","startTime":855.16,"endTime":856.49,"body":"in on that and speak to that."},{"speaker":"Daniela Justus","startTime":856.49,"endTime":858.64,"body":"Because when we're putting"},{"speaker":"Daniela Justus","startTime":856.49,"endTime":858.64,"body":"some budget behind these pieces"},{"speaker":"Daniela Justus","startTime":858.64,"endTime":862.13,"body":"of content, we're really We"},{"speaker":"Daniela Justus","startTime":858.64,"endTime":862.13,"body":"don't want to be attracting"},{"speaker":"Daniela Justus","startTime":862.22,"endTime":863.63,"body":"somebody who's not a good fit."},{"speaker":"Daniela Justus","startTime":863.76,"endTime":866.75,"body":"It's not always which piece"},{"speaker":"Daniela Justus","startTime":863.76,"endTime":866.75,"body":"of content performed best"},{"speaker":"Daniela Justus","startTime":866.79,"endTime":869.63,"body":"organically, because it may"},{"speaker":"Daniela Justus","startTime":866.79,"endTime":869.63,"body":"be that that was, you know,"},{"speaker":"Daniela Justus","startTime":869.63,"endTime":872.55,"body":"just a really funny relatable"},{"speaker":"Daniela Justus","startTime":869.63,"endTime":872.55,"body":"meme that got a ton of shares"},{"speaker":"Daniela Justus","startTime":872.55,"endTime":875.45,"body":"and a ton of engagement,"},{"speaker":"Daniela Justus","startTime":872.55,"endTime":875.45,"body":"but it's not actually going"},{"speaker":"Daniela Justus","startTime":875.45,"endTime":876.7,"body":"out to the people who are"},{"speaker":"Daniela Justus","startTime":876.83,"endTime":880.0,"body":"likely to become leads or"},{"speaker":"Daniela Justus","startTime":876.83,"endTime":880.0,"body":"clients for your business."},{"speaker":"Daniela Justus","startTime":880.13,"endTime":882.61,"body":"So we also want to make sure"},{"speaker":"Daniela Justus","startTime":880.13,"endTime":882.61,"body":"that we're selecting pieces of"},{"speaker":"Daniela Justus","startTime":882.61,"endTime":885.15,"body":"content that really showcase"},{"speaker":"Daniela Justus","startTime":882.61,"endTime":885.15,"body":"that they show who you are."},{"speaker":"Daniela Justus","startTime":885.15,"endTime":887.4,"body":"They, they show how you"},{"speaker":"Daniela Justus","startTime":885.15,"endTime":887.4,"body":"work, what it is that you"},{"speaker":"Daniela Justus","startTime":887.4,"endTime":888.51,"body":"do, what sets you apart."},{"speaker":"Daniela Justus","startTime":888.51,"endTime":891.32,"body":"Maybe it's something about"},{"speaker":"Daniela Justus","startTime":888.51,"endTime":891.32,"body":"your values or your mission"},{"speaker":"Daniela Justus","startTime":891.32,"endTime":894.05,"body":"that we can connect on an"},{"speaker":"Daniela Justus","startTime":891.32,"endTime":894.05,"body":"emotional level with these"},{"speaker":"Daniela Justus","startTime":894.1,"endTime":897.85,"body":"cold audiences and just start"},{"speaker":"Daniela Justus","startTime":894.1,"endTime":897.85,"body":"building that relationship and"},{"speaker":"Daniela Justus","startTime":897.85,"endTime":900.09,"body":"start building that connection"},{"speaker":"Daniela Justus","startTime":897.85,"endTime":900.09,"body":"and that conversation in a"},{"speaker":"Daniela Justus","startTime":900.09,"endTime":903.17,"body":"way that doesn't feel like"},{"speaker":"Daniela Justus","startTime":900.09,"endTime":903.17,"body":"they're being advertised to."},{"speaker":"Brandee Gaar","startTime":903.235,"endTime":903.595,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":903.625,"endTime":906.195,"body":"I think one of the things"},{"speaker":"Brandee Gaar","startTime":903.625,"endTime":906.195,"body":"that you said at the summit"},{"speaker":"Brandee Gaar","startTime":906.195,"endTime":909.385,"body":"this past year that I heard"},{"speaker":"Brandee Gaar","startTime":906.195,"endTime":909.385,"body":"multiple people bring up was"},{"speaker":"Brandee Gaar","startTime":909.385,"endTime":912.845,"body":"that, I would never click"},{"speaker":"Brandee Gaar","startTime":909.385,"endTime":912.845,"body":"on an ad if I was a couple."},{"speaker":"Brandee Gaar","startTime":912.845,"endTime":915.005,"body":"Like if I was an engaged couple,"},{"speaker":"Brandee Gaar","startTime":912.845,"endTime":915.005,"body":"I wouldn't click on an ad"},{"speaker":"Brandee Gaar","startTime":915.005,"endTime":916.055,"body":"for a wedding planner, right."},{"speaker":"Brandee Gaar","startTime":916.055,"endTime":917.205,"body":"Or for a wedding photographer."},{"speaker":"Brandee Gaar","startTime":917.305,"endTime":920.345,"body":"And one of the things that"},{"speaker":"Brandee Gaar","startTime":917.305,"endTime":920.345,"body":"you guys said was, That that's"},{"speaker":"Brandee Gaar","startTime":920.345,"endTime":923.345,"body":"the whole point is to make it"},{"speaker":"Brandee Gaar","startTime":920.345,"endTime":923.345,"body":"not seem like an ad, right?"},{"speaker":"Brandee Gaar","startTime":923.345,"endTime":925.595,"body":"We're not going"},{"speaker":"Brandee Gaar","startTime":923.345,"endTime":925.595,"body":"like, hi, buy me."},{"speaker":"Brandee Gaar","startTime":925.605,"endTime":927.525,"body":"it's not meant to be that way."},{"speaker":"Brandee Gaar","startTime":927.625,"endTime":930.745,"body":"So I have found this process"},{"speaker":"Brandee Gaar","startTime":927.625,"endTime":930.745,"body":"to be really interesting."},{"speaker":"Brandee Gaar","startTime":930.755,"endTime":933.745,"body":"Again, we're two weeks in, so"},{"speaker":"Brandee Gaar","startTime":930.755,"endTime":933.745,"body":"we're really still in that."},{"speaker":"Brandee Gaar","startTime":933.845,"endTime":936.155,"body":"Like you guys said, we're in"},{"speaker":"Brandee Gaar","startTime":933.845,"endTime":936.155,"body":"that phase of just putting"},{"speaker":"Brandee Gaar","startTime":936.155,"endTime":938.515,"body":"out, ads for reach and things"},{"speaker":"Brandee Gaar","startTime":936.155,"endTime":938.515,"body":"like that to see what's going"},{"speaker":"Brandee Gaar","startTime":938.515,"endTime":939.385,"body":"to resonate with people."},{"speaker":"Brandee Gaar","startTime":939.485,"endTime":940.565,"body":"It's been really fun."},{"speaker":"Brandee Gaar","startTime":940.625,"endTime":943.895,"body":"We just got some of our"},{"speaker":"Brandee Gaar","startTime":940.625,"endTime":943.895,"body":"first round of data in."},{"speaker":"Brandee Gaar","startTime":943.905,"endTime":946.305,"body":"So that's been really"},{"speaker":"Brandee Gaar","startTime":943.905,"endTime":946.305,"body":"fun to look at."},{"speaker":"Brandee Gaar","startTime":946.305,"endTime":948.995,"body":"And if you're watching this"},{"speaker":"Brandee Gaar","startTime":946.305,"endTime":948.995,"body":"on YouTube, you're welcome"},{"speaker":"Brandee Gaar","startTime":948.995,"endTime":950.075,"body":"to look at these reports."},{"speaker":"Brandee Gaar","startTime":950.075,"endTime":952.429,"body":"I'm showing them"},{"speaker":"Brandee Gaar","startTime":950.075,"endTime":952.429,"body":"right on my screen."},{"speaker":"Brandee Gaar","startTime":952.729,"endTime":955.939,"body":"Um, you guys, I'm looking"},{"speaker":"Brandee Gaar","startTime":952.729,"endTime":955.939,"body":"at our Instagram reach it's"},{"speaker":"Brandee Gaar","startTime":955.939,"endTime":957.039,"body":"really interesting to see."},{"speaker":"Brandee Gaar","startTime":957.144,"endTime":960.934,"body":"comparing it to the last two"},{"speaker":"Brandee Gaar","startTime":957.144,"endTime":960.934,"body":"weeks of September to these"},{"speaker":"Brandee Gaar","startTime":960.944,"endTime":964.154,"body":"first two weeks of running"},{"speaker":"Brandee Gaar","startTime":960.944,"endTime":964.154,"body":"ads through Google and Meta."},{"speaker":"Brandee Gaar","startTime":964.254,"endTime":968.694,"body":"And so, I mean, we went"},{"speaker":"Brandee Gaar","startTime":964.254,"endTime":968.694,"body":"from 110, 000 Instagram"},{"speaker":"Brandee Gaar","startTime":968.704,"endTime":973.314,"body":"reach to 173,  000 with the"},{"speaker":"Brandee Gaar","startTime":968.704,"endTime":973.314,"body":"same amount of timeframe."},{"speaker":"Brandee Gaar","startTime":973.324,"endTime":975.474,"body":"That's a huge jump, right?"},{"speaker":"Brandee Gaar","startTime":975.574,"endTime":976.404,"body":"Or it feels huge."},{"speaker":"Daniela Justus","startTime":976.404,"endTime":978.804,"body":"And it may"},{"speaker":"Daniela Justus","startTime":976.404,"endTime":978.804,"body":"sound like getting Reaching"},{"speaker":"Daniela Justus","startTime":978.814,"endTime":983.604,"body":"60, 000, 63, 000 more accounts"},{"speaker":"Daniela Justus","startTime":978.814,"endTime":983.604,"body":"would be expensive, but I"},{"speaker":"Daniela Justus","startTime":983.604,"endTime":986.554,"body":"also want to highlight that"},{"speaker":"Daniela Justus","startTime":983.604,"endTime":986.554,"body":"these initial campaigns are"},{"speaker":"Daniela Justus","startTime":986.564,"endTime":988.474,"body":"relatively really low spend."},{"speaker":"Daniela Justus","startTime":988.604,"endTime":993.674,"body":"I think the meta ad spend"},{"speaker":"Daniela Justus","startTime":988.604,"endTime":993.674,"body":"so far is under 150 to get"},{"speaker":"Daniela Justus","startTime":993.844,"endTime":995.344,"body":"that much more visibility."},{"speaker":"Brandee Gaar","startTime":995.464,"endTime":996.134,"body":"It's crazy."},{"speaker":"Brandee Gaar","startTime":996.234,"endTime":1000.294,"body":"Yeah, and it looks like to,"},{"speaker":"Brandee Gaar","startTime":996.234,"endTime":1000.294,"body":"um, it says total Instagram"},{"speaker":"Brandee Gaar","startTime":1000.304,"endTime":1002.714,"body":"profile visitors were 1600."},{"speaker":"Brandee Gaar","startTime":1002.724,"endTime":1005.404,"body":"Like to me, I feel like"},{"speaker":"Brandee Gaar","startTime":1002.724,"endTime":1005.404,"body":"I'm loving this now."},{"speaker":"Brandee Gaar","startTime":1005.434,"endTime":1010.554,"body":"I do understand to some degree"},{"speaker":"Brandee Gaar","startTime":1005.434,"endTime":1010.554,"body":"how ads work because we use"},{"speaker":"Brandee Gaar","startTime":1010.554,"endTime":1011.604,"body":"them on my coaching side."},{"speaker":"Brandee Gaar","startTime":1011.704,"endTime":1015.694,"body":"So I love that we're"},{"speaker":"Brandee Gaar","startTime":1011.704,"endTime":1015.694,"body":"spending less money per lead"},{"speaker":"Brandee Gaar","startTime":1015.694,"endTime":1016.684,"body":"right now to kind of just."},{"speaker":"Brandee Gaar","startTime":1016.784,"endTime":1019.114,"body":"I am thinking of it as"},{"speaker":"Brandee Gaar","startTime":1016.784,"endTime":1019.114,"body":"like chumming the waters."},{"speaker":"Brandee Gaar","startTime":1019.134,"endTime":1021.324,"body":"Like we're just trying to"},{"speaker":"Brandee Gaar","startTime":1019.134,"endTime":1021.324,"body":"see who's warm, where the"},{"speaker":"Brandee Gaar","startTime":1021.324,"endTime":1024.124,"body":"audience is, like what works,"},{"speaker":"Brandee Gaar","startTime":1021.324,"endTime":1024.124,"body":"because if we turned on lead"},{"speaker":"Brandee Gaar","startTime":1024.124,"endTime":1026.844,"body":"generation ads right away,"},{"speaker":"Brandee Gaar","startTime":1024.124,"endTime":1026.844,"body":"they'd be a fortune, right?"},{"speaker":"Brandee Gaar","startTime":1026.9650000000001,"endTime":1027.395,"body":"Okay."},{"speaker":"Daniela Justus","startTime":1027.7350000000001,"endTime":1028.3049999999998,"body":"Short answer."},{"speaker":"Daniela Justus","startTime":1028.3049999999998,"endTime":1028.625,"body":"Yes."},{"speaker":"Daniela Justus","startTime":1028.655,"endTime":1031.5549999999998,"body":"They would be really expensive"},{"speaker":"Daniela Justus","startTime":1028.655,"endTime":1031.5549999999998,"body":"out the gate and, It may, it"},{"speaker":"Daniela Justus","startTime":1031.5549999999998,"endTime":1034.025,"body":"may be questionable also how"},{"speaker":"Daniela Justus","startTime":1031.5549999999998,"endTime":1034.025,"body":"qualified your leads would"},{"speaker":"Daniela Justus","startTime":1034.0349999999999,"endTime":1037.245,"body":"be or how good of a fit that"},{"speaker":"Daniela Justus","startTime":1034.0349999999999,"endTime":1037.245,"body":"they might be for you and for"},{"speaker":"Daniela Justus","startTime":1037.245,"endTime":1039.575,"body":"your services, I think the"},{"speaker":"Daniela Justus","startTime":1037.245,"endTime":1039.575,"body":"misconception is, or what,"},{"speaker":"Daniela Justus","startTime":1039.575,"endTime":1042.525,"body":"what people think ads are,"},{"speaker":"Daniela Justus","startTime":1039.575,"endTime":1042.525,"body":"is that you have this one"},{"speaker":"Daniela Justus","startTime":1042.595,"endTime":1045.855,"body":"ad that's a direct response,"},{"speaker":"Daniela Justus","startTime":1042.595,"endTime":1045.855,"body":"Hey, here's my thing, sign up"},{"speaker":"Daniela Justus","startTime":1045.895,"endTime":1048.7649999999999,"body":"now, and you click on that and"},{"speaker":"Daniela Justus","startTime":1045.895,"endTime":1048.7649999999999,"body":"then you go straight through"},{"speaker":"Daniela Justus","startTime":1048.8049999999998,"endTime":1050.065,"body":"and then that's the result."},{"speaker":"Daniela Justus","startTime":1050.1950000000002,"endTime":1051.675,"body":"Um, There's a better way."},{"speaker":"Daniela Justus","startTime":1052.065,"endTime":1054.115,"body":"There's a way that feels"},{"speaker":"Daniela Justus","startTime":1052.065,"endTime":1054.115,"body":"better, but it's like"},{"speaker":"Daniela Justus","startTime":1054.115,"endTime":1055.185,"body":"more effective too."},{"speaker":"Daniela Justus","startTime":1055.4650000000001,"endTime":1058.845,"body":"So we, we like to think of"},{"speaker":"Daniela Justus","startTime":1055.4650000000001,"endTime":1058.845,"body":"it as layers, almost like"},{"speaker":"Daniela Justus","startTime":1058.845,"endTime":1062.2649999999999,"body":"you're building a whole funnel"},{"speaker":"Daniela Justus","startTime":1058.845,"endTime":1062.2649999999999,"body":"system of ads where we're"},{"speaker":"Daniela Justus","startTime":1062.2649999999999,"endTime":1065.0549999999998,"body":"able to measure so much more"},{"speaker":"Daniela Justus","startTime":1062.2649999999999,"endTime":1065.0549999999998,"body":"in terms of the engagement"},{"speaker":"Daniela Justus","startTime":1065.0549999999998,"endTime":1065.7350000000001,"body":"that people are having."},{"speaker":"Daniela Justus","startTime":1065.7350000000001,"endTime":1067.9650000000001,"body":"If they're watching a"},{"speaker":"Daniela Justus","startTime":1065.7350000000001,"endTime":1067.9650000000001,"body":"video top of funnel or"},{"speaker":"Daniela Justus","startTime":1067.9650000000001,"endTime":1069.455,"body":"clicking to read more great."},{"speaker":"Daniela Justus","startTime":1069.4650000000001,"endTime":1071.375,"body":"Now we want them to"},{"speaker":"Daniela Justus","startTime":1069.4650000000001,"endTime":1071.375,"body":"see the next thing."},{"speaker":"Daniela Justus","startTime":1071.545,"endTime":1073.795,"body":"And so we're going to create"},{"speaker":"Daniela Justus","startTime":1071.545,"endTime":1073.795,"body":"audiences based on that"},{"speaker":"Daniela Justus","startTime":1073.795,"endTime":1076.275,"body":"engagement to make sure that"},{"speaker":"Daniela Justus","startTime":1073.795,"endTime":1076.275,"body":"we're showing up in front"},{"speaker":"Daniela Justus","startTime":1076.275,"endTime":1078.5549999999998,"body":"of the people who are self"},{"speaker":"Daniela Justus","startTime":1076.275,"endTime":1078.5549999999998,"body":"qualifying by How they're"},{"speaker":"Daniela Justus","startTime":1078.5549999999998,"endTime":1081.165,"body":"interacting with your content,"},{"speaker":"Daniela Justus","startTime":1078.5549999999998,"endTime":1081.165,"body":"to your point of, you know,"},{"speaker":"Daniela Justus","startTime":1081.165,"endTime":1085.205,"body":"the increased profile visits"},{"speaker":"Daniela Justus","startTime":1081.165,"endTime":1085.205,"body":"when people say, Hey, we don't"},{"speaker":"Daniela Justus","startTime":1085.205,"endTime":1088.155,"body":"really click on ads or we don't"},{"speaker":"Daniela Justus","startTime":1085.205,"endTime":1088.155,"body":"think our couples click on ads."},{"speaker":"Daniela Justus","startTime":1088.335,"endTime":1090.4850000000001,"body":"What they do click"},{"speaker":"Daniela Justus","startTime":1088.335,"endTime":1090.4850000000001,"body":"on is your profile."},{"speaker":"Daniela Justus","startTime":1090.5749999999998,"endTime":1092.6950000000002,"body":"They click over to the"},{"speaker":"Daniela Justus","startTime":1090.5749999999998,"endTime":1092.6950000000002,"body":"profile and see, is"},{"speaker":"Daniela Justus","startTime":1092.6950000000002,"endTime":1093.6750000000002,"body":"this a real business?"},{"speaker":"Daniela Justus","startTime":1093.6750000000002,"endTime":1096.855,"body":"You know, ads really contribute"},{"speaker":"Daniela Justus","startTime":1093.6750000000002,"endTime":1096.855,"body":"to what's happening organically"},{"speaker":"Daniela Justus","startTime":1096.855,"endTime":1100.8850000000002,"body":"and they work so well together"},{"speaker":"Daniela 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before you're"},{"speaker":"Daniela Justus","startTime":1109.022,"endTime":1111.9920000000002,"body":"starting to become familiar."},{"speaker":"Daniela Justus","startTime":1112.212,"endTime":1114.132,"body":"And that just increases"},{"speaker":"Daniela Justus","startTime":1112.212,"endTime":1114.132,"body":"all of the touch points"},{"speaker":"Daniela Justus","startTime":1114.132,"endTime":1117.342,"body":"before you even get into"},{"speaker":"Daniela Justus","startTime":1114.132,"endTime":1117.342,"body":"an inquiry process or sales"},{"speaker":"Daniela Justus","startTime":1117.342,"endTime":1118.5520000000001,"body":"conversation down the line."},{"speaker":"Daniela Justus","startTime":1118.6819999999998,"endTime":1120.842,"body":"Um, so it can help mitigate"},{"speaker":"Daniela Justus","startTime":1118.6819999999998,"endTime":1120.842,"body":"some of the questions that"},{"speaker":"Daniela Justus","startTime":1120.842,"endTime":1123.152,"body":"they might have in terms"},{"speaker":"Daniela Justus","startTime":1120.842,"endTime":1123.152,"body":"of, is this good for me?"},{"speaker":"Daniela Justus","startTime":1123.382,"endTime":1124.562,"body":"Am I the right fit for you?"},{"speaker":"Daniela Justus","startTime":1124.6619999999998,"endTime":1125.9119999999998,"body":"Are you what I'm looking for?"},{"speaker":"Daniela Justus","startTime":1126.042,"endTime":1128.5120000000002,"body":"We can kind of anticipate"},{"speaker":"Daniela Justus","startTime":1126.042,"endTime":1128.5120000000002,"body":"those things and curate"},{"speaker":"Daniela Justus","startTime":1128.5120000000002,"endTime":1131.5520000000001,"body":"pieces of content to meet them"},{"speaker":"Daniela Justus","startTime":1128.5120000000002,"endTime":1131.5520000000001,"body":"where they're at based on how"},{"speaker":"Daniela Justus","startTime":1131.5520000000001,"endTime":1132.6019999999999,"body":"they're engaging with you."},{"speaker":"Daniela Justus","startTime":1132.732,"endTime":1133.962,"body":"It's really, that's the fun"},{"speaker":"Brandee Gaar","startTime":1134.0819999999999,"endTime":1134.772,"body":"is the fun part."},{"speaker":"Brandee Gaar","startTime":1134.792,"endTime":1137.172,"body":"And just to give you guys"},{"speaker":"Brandee Gaar","startTime":1134.792,"endTime":1137.172,"body":"a clear picture of that"},{"speaker":"Brandee Gaar","startTime":1137.2020000000002,"endTime":1140.4520000000002,"body":"as well, we said we had"},{"speaker":"Brandee Gaar","startTime":1137.2020000000002,"endTime":1140.4520000000002,"body":"1600 profile visits from"},{"speaker":"Brandee Gaar","startTime":1140.4520000000002,"endTime":1142.132,"body":"October 1st to October 14th."},{"speaker":"Brandee Gaar","startTime":1142.152,"endTime":1143.7420000000002,"body":"Again, if you're watching"},{"speaker":"Brandee Gaar","startTime":1142.152,"endTime":1143.7420000000002,"body":"on YouTube, you can see"},{"speaker":"Brandee Gaar","startTime":1143.7420000000002,"endTime":1145.542,"body":"my screen so you can"},{"speaker":"Brandee Gaar","startTime":1143.7420000000002,"endTime":1145.542,"body":"see what I'm looking at."},{"speaker":"Brandee Gaar","startTime":1145.542,"endTime":1147.8319999999999,"body":"and the data that I got from"},{"speaker":"Brandee Gaar","startTime":1145.542,"endTime":1147.8319999999999,"body":"wedding industry ads, but"},{"speaker":"Brandee Gaar","startTime":1147.8319999999999,"endTime":1149.975,"body":"for the two weeks before"},{"speaker":"Brandee Gaar","startTime":1147.8319999999999,"endTime":1149.975,"body":"that, so same amount of time."},{"speaker":"Brandee Gaar","startTime":1149.975,"endTime":1153.295,"body":"But before we started running"},{"speaker":"Brandee Gaar","startTime":1149.975,"endTime":1153.295,"body":"ads, we had 1100 profile visits."},{"speaker":"Brandee Gaar","startTime":1153.3049999999998,"endTime":1156.4250000000002,"body":"So that's a really significant"},{"speaker":"Brandee Gaar","startTime":1153.3049999999998,"endTime":1156.4250000000002,"body":"jump in profile visits."},{"speaker":"Brandee Gaar","startTime":1156.4250000000002,"endTime":1159.755,"body":"I think people are fairly"},{"speaker":"Brandee Gaar","startTime":1156.4250000000002,"endTime":1159.755,"body":"interested in something"},{"speaker":"Brandee Gaar","startTime":1208.7450000000001,"endTime":1210.7050000000002,"body":"you've said, if they're going"},{"speaker":"Brandee Gaar","startTime":1208.7450000000001,"endTime":1210.7050000000002,"body":"to click to your profile,"},{"speaker":"Brandee Gaar","startTime":1210.7050000000002,"endTime":1213.155,"body":"whether that's through an"},{"speaker":"Brandee Gaar","startTime":1210.7050000000002,"endTime":1213.155,"body":"ad or organic, they're not"},{"speaker":"Brandee Gaar","startTime":1213.155,"endTime":1214.7250000000001,"body":"going to click through to"},{"speaker":"Brandee Gaar","startTime":1213.155,"endTime":1214.7250000000001,"body":"your profile if there's"},{"speaker":"Brandee Gaar","startTime":1214.7450000000001,"endTime":1215.785,"body":"nothing good to see there."},{"speaker":"Brandee Gaar","startTime":1215.885,"endTime":1217.6250000000002,"body":"So, or if they think"},{"speaker":"Brandee Gaar","startTime":1215.885,"endTime":1217.6250000000002,"body":"there isn't, right?"},{"speaker":"Brandee Gaar","startTime":1217.6250000000002,"endTime":1219.1049999999998,"body":"So there's some level"},{"speaker":"Brandee Gaar","startTime":1217.6250000000002,"endTime":1219.1049999999998,"body":"of interest there."},{"speaker":"Brandee Gaar","startTime":1219.1319999999998,"endTime":1221.472,"body":"And then looking"},{"speaker":"Brandee Gaar","startTime":1219.1319999999998,"endTime":1221.472,"body":"at our, Google ads."},{"speaker":"Brandee Gaar","startTime":1221.472,"endTime":1224.0490000000002,"body":"So we're running"},{"speaker":"Brandee Gaar","startTime":1221.472,"endTime":1224.0490000000002,"body":"both Meta and Google."},{"speaker":"Brandee Gaar","startTime":1224.0490000000002,"endTime":1227.769,"body":"And just to clarify, Meta is"},{"speaker":"Brandee Gaar","startTime":1224.0490000000002,"endTime":1227.769,"body":"Facebook and Instagram, right?"},{"speaker":"Whitney Hodges","startTime":1228.084,"endTime":1228.354,"body":"Correct."},{"speaker":"Brandee Gaar","startTime":1228.6789999999999,"endTime":1231.0890000000002,"body":"is Google, so"},{"speaker":"Brandee Gaar","startTime":1228.6789999999999,"endTime":1231.0890000000002,"body":"when we're looking at Google,"},{"speaker":"Brandee Gaar","startTime":1231.0890000000002,"endTime":1234.4489999999998,"body":"it's more talking about how"},{"speaker":"Brandee Gaar","startTime":1231.0890000000002,"endTime":1234.4489999999998,"body":"many website visits we're"},{"speaker":"Brandee Gaar","startTime":1234.459,"endTime":1237.0290000000002,"body":"getting versus necessarily"},{"speaker":"Brandee Gaar","startTime":1234.459,"endTime":1237.0290000000002,"body":"profile visits, right?"},{"speaker":"Whitney Hodges","startTime":1237.1290000000001,"endTime":1238.7790000000002,"body":"Clicks"},{"speaker":"Whitney Hodges","startTime":1237.1290000000001,"endTime":1238.7790000000002,"body":"to your website."},{"speaker":"Brandee Gaar","startTime":1239.2189999999998,"endTime":1241.959,"body":"so looking"},{"speaker":"Brandee Gaar","startTime":1239.2189999999998,"endTime":1241.959,"body":"at our Google data is we've"},{"speaker":"Brandee Gaar","startTime":1241.959,"endTime":1246.249,"body":"spent about just under 400"},{"speaker":"Brandee Gaar","startTime":1241.959,"endTime":1246.249,"body":"in two weeks on Google."},{"speaker":"Brandee Gaar","startTime":1246.349,"endTime":1250.5690000000002,"body":"And, then we've got about"},{"speaker":"Brandee Gaar","startTime":1246.349,"endTime":1250.5690000000002,"body":"135 total click throughs"},{"speaker":"Brandee 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Hodges","startTime":1261.369,"endTime":1264.4820000000002,"body":"visitors, that information"},{"speaker":"Whitney Hodges","startTime":1264.4820000000002,"endTime":1266.0620000000001,"body":"was pulled from looking"},{"speaker":"Whitney Hodges","startTime":1264.4820000000002,"endTime":1266.0620000000001,"body":"at your Google Analytics"},{"speaker":"Brandee Gaar","startTime":1266.0620000000001,"endTime":1266.222,"body":"Got it."},{"speaker":"Brandee Gaar","startTime":1266.452,"endTime":1266.642,"body":"Okay."},{"speaker":"Whitney Hodges","startTime":1266.802,"endTime":1268.9019999999998,"body":"So that is brand"},{"speaker":"Whitney Hodges","startTime":1266.802,"endTime":1268.9019999999998,"body":"new people who have visited"},{"speaker":"Whitney Hodges","startTime":1268.9019999999998,"endTime":1271.582,"body":"the website, whether they found"},{"speaker":"Whitney Hodges","startTime":1268.9019999999998,"endTime":1271.582,"body":"you through organic search"},{"speaker":"Whitney Hodges","startTime":1271.5919999999999,"endTime":1273.0620000000001,"body":"or through your link in  bio"},{"speaker":"Brandee Gaar","startTime":1273.1290000000001,"endTime":1273.6589999999999,"body":"Very cool."},{"speaker":"Brandee Gaar","startTime":1273.6989999999998,"endTime":1274.019,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1274.119,"endTime":1277.249,"body":"And then we are also in"},{"speaker":"Brandee Gaar","startTime":1274.119,"endTime":1277.249,"body":"two different markets."},{"speaker":"Brandee Gaar","startTime":1277.2589999999998,"endTime":1280.282,"body":"So that's something that you"},{"speaker":"Brandee Gaar","startTime":1277.2589999999998,"endTime":1280.282,"body":"guys have been incredibly"},{"speaker":"Brandee Gaar","startTime":1280.282,"endTime":1283.932,"body":"helpful with too, is being"},{"speaker":"Brandee Gaar","startTime":1280.282,"endTime":1283.932,"body":"able to really target couples"},{"speaker":"Brandee 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this"},{"speaker":"Brandee Gaar","startTime":1293.802,"endTime":1296.4420000000002,"body":"easier than organic or"},{"speaker":"Brandee Gaar","startTime":1296.452,"endTime":1298.1119999999999,"body":"maybe can you speak to that?"},{"speaker":"Brandee Gaar","startTime":1298.242,"endTime":1299.762,"body":"And if they have"},{"speaker":"Brandee Gaar","startTime":1298.242,"endTime":1299.762,"body":"multiple markets?"},{"speaker":"Whitney Hodges","startTime":1299.8619999999999,"endTime":1302.392,"body":"Where Google"},{"speaker":"Whitney Hodges","startTime":1299.8619999999999,"endTime":1302.392,"body":"ads can really be super helpful."},{"speaker":"Whitney Hodges","startTime":1302.392,"endTime":1306.479,"body":"If you have multiple markets"},{"speaker":"Whitney Hodges","startTime":1302.392,"endTime":1306.479,"body":"Maybe like your  location"},{"speaker":"Whitney Hodges","startTime":1306.499,"endTime":1310.019,"body":"is based in the first market"},{"speaker":"Whitney Hodges","startTime":1306.499,"endTime":1310.019,"body":"that you started in, right?"},{"speaker":"Whitney Hodges","startTime":1310.0490000000002,"endTime":1312.7189999999998,"body":"So Orlando for you guys, I"},{"speaker":"Whitney Hodges","startTime":1310.0490000000002,"endTime":1312.7189999999998,"body":"assume that's where like Blush's"},{"speaker":"Whitney Hodges","startTime":1312.7389999999998,"endTime":1316.349,"body":"physical address is, where"},{"speaker":"Whitney Hodges","startTime":1312.7389999999998,"endTime":1316.349,"body":"your Google business  profile"},{"speaker":"Whitney Hodges","startTime":1316.349,"endTime":1317.6490000000001,"body":"is located, all of that."},{"speaker":"Whitney Hodges","startTime":1318.0449999999998,"endTime":1320.7250000000001,"body":"With that,  you're going"},{"speaker":"Whitney Hodges","startTime":1318.0449999999998,"endTime":1320.7250000000001,"body":"to show up, or you should"},{"speaker":"Whitney Hodges","startTime":1320.7250000000001,"endTime":1323.0649999999998,"body":"in theory, show up pretty"},{"speaker":"Whitney Hodges","startTime":1320.7250000000001,"endTime":1323.0649999999998,"body":"well organically, right?"},{"speaker":"Whitney Hodges","startTime":1323.195,"endTime":1326.155,"body":"For people who are searching"},{"speaker":"Whitney Hodges","startTime":1323.195,"endTime":1326.155,"body":"for an Orlando wedding"},{"speaker":"Whitney Hodges","startTime":1326.155,"endTime":1328.892,"body":"planner,  It's going to be a"},{"speaker":"Whitney Hodges","startTime":1326.155,"endTime":1328.892,"body":"lot harder though being based"},{"speaker":"Whitney Hodges","startTime":1328.892,"endTime":1332.4420000000002,"body":"in In Orlando, physically,"},{"speaker":"Whitney Hodges","startTime":1328.892,"endTime":1332.4420000000002,"body":"so organically be showing up"},{"speaker":"Whitney Hodges","startTime":1332.512,"endTime":1334.3819999999998,"body":"in the search results for St."},{"speaker":"Whitney Hodges","startTime":1334.4219999999998,"endTime":1334.6920000000002,"body":"Augustine."},{"speaker":"Whitney Hodges","startTime":1335.1250000000002,"endTime":1337.7749999999999,"body":"So that I would say is"},{"speaker":"Whitney Hodges","startTime":1335.1250000000002,"endTime":1337.7749999999999,"body":"where paid ads can really"},{"speaker":"Whitney Hodges","startTime":1337.7949999999998,"endTime":1338.9150000000002,"body":"sort of help fill the gap."},{"speaker":"Whitney Hodges","startTime":1339.015,"endTime":1341.4950000000001,"body":"When you have another market"},{"speaker":"Whitney Hodges","startTime":1339.015,"endTime":1341.4950000000001,"body":"that you serve, but it's not"},{"speaker":"Whitney Hodges","startTime":1341.4950000000001,"endTime":1344.265,"body":"where you're primarily based,"},{"speaker":"Whitney Hodges","startTime":1341.4950000000001,"endTime":1344.265,"body":"or if you have a new market that"},{"speaker":"Whitney Hodges","startTime":1344.345,"endTime":1346.535,"body":"you were wanting to, break into."},{"speaker":"Whitney Hodges","startTime":1347.1499999999999,"endTime":1351.0000000000002,"body":"I talk about this with Sarah"},{"speaker":"Whitney Hodges","startTime":1347.1499999999999,"endTime":1351.0000000000002,"body":"Dunn, of Sarah Does SEO, a lot,"},{"speaker":"Whitney Hodges","startTime":1351.1000000000001,"endTime":1353.68,"body":"just about how she, you know,"},{"speaker":"Whitney Hodges","startTime":1351.1000000000001,"endTime":1353.68,"body":"gets so many people reaching"},{"speaker":"Whitney Hodges","startTime":1353.68,"endTime":1356.18,"body":"out to her about, like, wanting"},{"speaker":"Whitney Hodges","startTime":1353.68,"endTime":1356.18,"body":"to break into a new market"},{"speaker":"Whitney Hodges","startTime":1356.18,"endTime":1359.1200000000001,"body":"with their SEO, and having to"},{"speaker":"Whitney Hodges","startTime":1356.18,"endTime":1359.1200000000001,"body":"really explain to them that"},{"speaker":"Whitney Hodges","startTime":1359.1200000000001,"endTime":1362.2700000000002,"body":"it's a pretty difficult thing"},{"speaker":"Whitney Hodges","startTime":1359.1200000000001,"endTime":1362.2700000000002,"body":"to do when you don't actually"},{"speaker":"Whitney Hodges","startTime":1362.2700000000002,"endTime":1364.78,"body":"have a physical location there."},{"speaker":"Brandee Gaar","startTime":1365.6000000000001,"endTime":1366.9799999999998,"body":"It has"},{"speaker":"Brandee Gaar","startTime":1365.6000000000001,"endTime":1366.9799999999998,"body":"been really difficult."},{"speaker":"Whitney Hodges","startTime":1367.0000000000002,"endTime":1369.28,"body":"but yes, we"},{"speaker":"Whitney Hodges","startTime":1367.0000000000002,"endTime":1369.28,"body":"can definitely help, what we do"},{"speaker":"Whitney Hodges","startTime":1369.28,"endTime":1372.28,"body":"usually recommend and like to"},{"speaker":"Whitney Hodges","startTime":1369.28,"endTime":1372.28,"body":"do is having different campaigns"},{"speaker":"Whitney Hodges","startTime":1372.7969999999998,"endTime":1374.207,"body":"for those different markets."},{"speaker":"Whitney Hodges","startTime":1374.207,"endTime":1377.349,"body":"And for each   Google Ads"},{"speaker":"Whitney Hodges","startTime":1374.207,"endTime":1377.349,"body":"campaign, we usually do"},{"speaker":"Whitney Hodges","startTime":1377.349,"endTime":1379.479,"body":"recommend about $500 per month."},{"speaker":"Whitney Hodges","startTime":1379.479,"endTime":1382.2340000000002,"body":"so if you're wanting to"},{"speaker":"Whitney Hodges","startTime":1379.479,"endTime":1382.2340000000002,"body":"advertise  simultaneously"},{"speaker":"Whitney Hodges","startTime":1382.2340000000002,"endTime":1383.9640000000002,"body":"in different markets,"},{"speaker":"Whitney Hodges","startTime":1382.2340000000002,"endTime":1383.9640000000002,"body":"just keep that in mind."},{"speaker":"Whitney Hodges","startTime":1384.064,"endTime":1386.3039999999999,"body":"so like for blush, I think on"},{"speaker":"Whitney Hodges","startTime":1384.064,"endTime":1386.3039999999999,"body":"Google ads, we're spending a"},{"speaker":"Whitney Hodges","startTime":1386.5739999999998,"endTime":1389.544,"body":"thousand dollars a month with"},{"speaker":"Whitney Hodges","startTime":1386.5739999999998,"endTime":1389.544,"body":"500 split between each market"},{"speaker":"Brandee Gaar","startTime":1389.644,"endTime":1389.8839999999998,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1389.8839999999998,"endTime":1392.0739999999998,"body":"And in full transparency on"},{"speaker":"Brandee Gaar","startTime":1389.8839999999998,"endTime":1392.0739999999998,"body":"that, we've told you we're"},{"speaker":"Brandee Gaar","startTime":1392.0739999999998,"endTime":1393.1740000000002,"body":"going to share all the data."},{"speaker":"Brandee Gaar","startTime":1393.224,"endTime":1396.744,"body":"I think we did a 2, 000"},{"speaker":"Brandee Gaar","startTime":1393.224,"endTime":1396.744,"body":"ad spend total per month."},{"speaker":"Brandee Gaar","startTime":1396.9489999999998,"endTime":1397.2790000000002,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1397.3790000000001,"endTime":1399.1090000000002,"body":"And you guys are"},{"speaker":"Brandee Gaar","startTime":1397.3790000000001,"endTime":1399.1090000000002,"body":"kind of divvying that"},{"speaker":"Brandee Gaar","startTime":1399.1290000000001,"endTime":1400.3390000000002,"body":"up how you see fit."},{"speaker":"Brandee Gaar","startTime":1400.349,"endTime":1402.559,"body":"So we're not necessarily saying,"},{"speaker":"Brandee Gaar","startTime":1400.349,"endTime":1402.559,"body":"Oh, you have to spend this much."},{"speaker":"Brandee Gaar","startTime":1402.559,"endTime":1404.919,"body":"You guys are doing that on"},{"speaker":"Brandee Gaar","startTime":1402.559,"endTime":1404.919,"body":"your backend, but that's what"},{"speaker":"Brandee Gaar","startTime":1404.919,"endTime":1407.669,"body":"we all felt comfortable with"},{"speaker":"Brandee Gaar","startTime":1404.919,"endTime":1407.669,"body":"based on your recommendation"},{"speaker":"Brandee Gaar","startTime":1407.6789999999999,"endTime":1411.389,"body":"and what we felt comfortable"},{"speaker":"Brandee Gaar","startTime":1407.6789999999999,"endTime":1411.389,"body":"with because one wedding for"},{"speaker":"Brandee Gaar","startTime":1411.389,"endTime":1413.2189999999998,"body":"us is more than that 2, 000."},{"speaker":"Brandee Gaar","startTime":1413.2389999999998,"endTime":1415.869,"body":"So if we start booking even"},{"speaker":"Brandee Gaar","startTime":1413.2389999999998,"endTime":1415.869,"body":"just one more wedding, we're"},{"speaker":"Brandee Gaar","startTime":1415.869,"endTime":1418.849,"body":"at a break even, you know, so"},{"speaker":"Brandee Gaar","startTime":1415.869,"endTime":1418.849,"body":"that's how we looked at it."},{"speaker":"Whitney Hodges","startTime":1418.9489999999998,"endTime":1419.139,"body":"Right."},{"speaker":"Daniela Justus","startTime":1419.2189999999998,"endTime":1419.789,"body":"love that."},{"speaker":"Whitney Hodges","startTime":1420.035,"endTime":1420.215,"body":"Yeah."},{"speaker":"Whitney Hodges","startTime":1420.2160000000001,"endTime":1422.035,"body":"2, 000  a month is"},{"speaker":"Whitney Hodges","startTime":1420.2160000000001,"endTime":1422.035,"body":"definitely a really healthy"},{"speaker":"Whitney Hodges","startTime":1422.035,"endTime":1423.2050000000002,"body":"place to, get started."},{"speaker":"Whitney Hodges","startTime":1423.305,"endTime":1424.7050000000002,"body":"You know, we have a lot of"},{"speaker":"Whitney Hodges","startTime":1423.305,"endTime":1424.7050000000002,"body":"clients that will start at"},{"speaker":"Whitney Hodges","startTime":1424.7050000000002,"endTime":1425.9550000000002,"body":"more like 1, 000 a month."},{"speaker":"Whitney Hodges","startTime":1426.055,"endTime":1428.3950000000002,"body":"Um, and that can produce"},{"speaker":"Whitney Hodges","startTime":1426.055,"endTime":1428.3950000000002,"body":"really great results too."},{"speaker":"Whitney Hodges","startTime":1428.4950000000001,"endTime":1430.715,"body":"Um, but we love it that"},{"speaker":"Whitney Hodges","startTime":1428.4950000000001,"endTime":1430.715,"body":"for this you guys really"},{"speaker":"Whitney Hodges","startTime":1430.7250000000001,"endTime":1432.6650000000002,"body":"were willing to go all in."},{"speaker":"Whitney Hodges","startTime":1432.8549999999998,"endTime":1435.0649999999998,"body":"So much of it is about the"},{"speaker":"Whitney Hodges","startTime":1432.8549999999998,"endTime":1435.0649999999998,"body":"data that we're collecting"},{"speaker":"Whitney Hodges","startTime":1435.2050000000002,"endTime":1437.115,"body":"and so, you know, the more"},{"speaker":"Whitney Hodges","startTime":1435.2050000000002,"endTime":1437.115,"body":"you spend, the more data"},{"speaker":"Whitney Hodges","startTime":1437.1450000000002,"endTime":1439.532,"body":"that you're going to get and"},{"speaker":"Whitney Hodges","startTime":1437.1450000000002,"endTime":1439.532,"body":"the faster you're going to"},{"speaker":"Brandee Gaar","startTime":1439.615,"endTime":1439.925,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1439.925,"endTime":1441.662,"body":"you had mentioned in the"},{"speaker":"Brandee Gaar","startTime":1439.925,"endTime":1441.662,"body":"beginning of the episode,"},{"speaker":"Brandee Gaar","startTime":1441.8819999999998,"endTime":1443.5919999999999,"body":"your offer kind of needs to."},{"speaker":"Brandee Gaar","startTime":1443.6920000000002,"endTime":1445.0620000000001,"body":"Already work."},{"speaker":"Brandee Gaar","startTime":1445.162,"endTime":1446.492,"body":"Can you touch on"},{"speaker":"Brandee Gaar","startTime":1445.162,"endTime":1446.492,"body":"that a little bit?"},{"speaker":"Brandee Gaar","startTime":1446.492,"endTime":1448.972,"body":"Because I, I think that I just"},{"speaker":"Brandee Gaar","startTime":1446.492,"endTime":1448.972,"body":"want to make sure everybody"},{"speaker":"Brandee Gaar","startTime":1448.972,"endTime":1451.622,"body":"understands we keep saying"},{"speaker":"Brandee Gaar","startTime":1448.972,"endTime":1451.622,"body":"it's not a fix at all, but I"},{"speaker":"Brandee Gaar","startTime":1451.622,"endTime":1452.722,"body":"want to just be super clear."},{"speaker":"Brandee Gaar","startTime":1452.722,"endTime":1455.2120000000002,"body":"Like, it's not even just"},{"speaker":"Brandee Gaar","startTime":1452.722,"endTime":1455.2120000000002,"body":"about, turning ads on or off."},{"speaker":"Brandee Gaar","startTime":1455.2120000000002,"endTime":1457.392,"body":"It's also about the fact that"},{"speaker":"Brandee Gaar","startTime":1455.2120000000002,"endTime":1457.392,"body":"you already have to be able"},{"speaker":"Brandee Gaar","startTime":1457.392,"endTime":1459.032,"body":"to sell your offer, right?"},{"speaker":"Whitney Hodges","startTime":1459.3990000000001,"endTime":1459.749,"body":"mm hmm."},{"speaker":"Whitney Hodges","startTime":1459.849,"endTime":1463.139,"body":"ads typically will amplify"},{"speaker":"Whitney Hodges","startTime":1459.849,"endTime":1463.139,"body":"what's already going"},{"speaker":"Whitney Hodges","startTime":1463.1589999999999,"endTime":1463.8390000000002,"body":"on in your business."},{"speaker":"Whitney Hodges","startTime":1463.8390000000002,"endTime":1463.974,"body":"Mm hmm."},{"speaker":"Whitney Hodges","startTime":1464.0739999999998,"endTime":1467.244,"body":"So if you're not currently"},{"speaker":"Whitney Hodges","startTime":1464.0739999999998,"endTime":1467.244,"body":"making sales, if you're"},{"speaker":"Whitney Hodges","startTime":1467.244,"endTime":1469.1139999999998,"body":"currently struggling with"},{"speaker":"Whitney Hodges","startTime":1467.244,"endTime":1469.1139999999998,"body":"sales, if you're currently"},{"speaker":"Whitney Hodges","startTime":1469.124,"endTime":1472.7900000000002,"body":"struggling with leads,"},{"speaker":"Whitney Hodges","startTime":1469.124,"endTime":1472.7900000000002,"body":"unlikely that ads are going"},{"speaker":"Whitney Hodges","startTime":1472.8,"endTime":1474.49,"body":"to be the solution for you."},{"speaker":"Whitney Hodges","startTime":1475.117,"endTime":1477.447,"body":"More likely that you're going"},{"speaker":"Whitney Hodges","startTime":1475.117,"endTime":1477.447,"body":"to really need to get down into"},{"speaker":"Whitney Hodges","startTime":1477.447,"endTime":1480.2839999999999,"body":"more of like your foundational"},{"speaker":"Whitney Hodges","startTime":1477.447,"endTime":1480.2839999999999,"body":"marketing work,  offer"},{"speaker":"Whitney Hodges","startTime":1480.2839999999999,"endTime":1483.7740000000001,"body":"development, pricing, your sales"},{"speaker":"Whitney Hodges","startTime":1480.2839999999999,"endTime":1483.7740000000001,"body":"process, everything like that."},{"speaker":"Whitney Hodges","startTime":1484.18,"endTime":1485.4199999999998,"body":"Do you have anything to"},{"speaker":"Whitney Hodges","startTime":1484.18,"endTime":1485.4199999999998,"body":"add to that, Daniela?"},{"speaker":"Daniela Justus","startTime":1486.0469999999998,"endTime":1486.427,"body":"Yeah."},{"speaker":"Daniela Justus","startTime":1486.427,"endTime":1488.867,"body":"I, I think, cause the"},{"speaker":"Daniela Justus","startTime":1486.427,"endTime":1488.867,"body":"question really is, you"},{"speaker":"Daniela Justus","startTime":1488.867,"endTime":1489.997,"body":"know, when am I ready"},{"speaker":"Brandee Gaar","startTime":1490.102,"endTime":1491.372,"body":"question,"},{"speaker":"Brandee Gaar","startTime":1490.102,"endTime":1491.372,"body":"yeah, I mean, that is"},{"speaker":"Brandee Gaar","startTime":1491.392,"endTime":1492.472,"body":"the question for sure."},{"speaker":"Brandee Gaar","startTime":1492.472,"endTime":1494.5420000000001,"body":"And I think of some of"},{"speaker":"Brandee Gaar","startTime":1492.472,"endTime":1494.5420000000001,"body":"my students who are like,"},{"speaker":"Brandee Gaar","startTime":1494.5420000000001,"endTime":1497.5420000000001,"body":"I'm really struggling with"},{"speaker":"Brandee Gaar","startTime":1494.5420000000001,"endTime":1497.5420000000001,"body":"sales and I'm not getting"},{"speaker":"Brandee Gaar","startTime":1497.5420000000001,"endTime":1500.4420000000002,"body":"enough leads or, you know,"},{"speaker":"Brandee Gaar","startTime":1497.5420000000001,"endTime":1500.4420000000002,"body":"I'm getting some leads,"},{"speaker":"Brandee Gaar","startTime":1500.4420000000002,"endTime":1501.412,"body":"but they're not converting."},{"speaker":"Brandee Gaar","startTime":1501.412,"endTime":1502.782,"body":"So maybe they're"},{"speaker":"Brandee Gaar","startTime":1501.412,"endTime":1502.782,"body":"not the right leads."},{"speaker":"Brandee Gaar","startTime":1502.8819999999998,"endTime":1504.452,"body":"I think I'm going to try ads."},{"speaker":"Brandee Gaar","startTime":1504.4820000000002,"endTime":1504.8590000000002,"body":"And I'm like, Yeah."},{"speaker":"Brandee Gaar","startTime":1504.8590000000002,"endTime":1504.943,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1504.943,"endTime":1505.0269999999998,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1505.0269999999998,"endTime":1507.097,"body":"Ah,  don't do that."},{"speaker":"Brandee Gaar","startTime":1507.1070000000002,"endTime":1509.767,"body":"One, if you're not getting"},{"speaker":"Brandee Gaar","startTime":1507.1070000000002,"endTime":1509.767,"body":"enough, if you're not already"},{"speaker":"Brandee Gaar","startTime":1509.767,"endTime":1511.9869999999999,"body":"getting enough sales, it's"},{"speaker":"Brandee Gaar","startTime":1509.767,"endTime":1511.9869999999999,"body":"going to strap you for cash."},{"speaker":"Brandee Gaar","startTime":1511.9869999999999,"endTime":1513.1270000000002,"body":"That's going to be"},{"speaker":"Brandee Gaar","startTime":1511.9869999999999,"endTime":1513.1270000000002,"body":"challenging, right?"},{"speaker":"Brandee Gaar","startTime":1513.157,"endTime":1515.8570000000002,"body":"Because you do have to spend"},{"speaker":"Brandee Gaar","startTime":1513.157,"endTime":1515.8570000000002,"body":"before you see a return."},{"speaker":"Brandee Gaar","startTime":1515.957,"endTime":1518.637,"body":"and two, if it's not, if"},{"speaker":"Brandee Gaar","startTime":1515.957,"endTime":1518.637,"body":"you're not already being able"},{"speaker":"Brandee Gaar","startTime":1518.637,"endTime":1521.5670000000002,"body":"to do it organically, which"},{"speaker":"Brandee Gaar","startTime":1518.637,"endTime":1521.5670000000002,"body":"are all warm leads, it's going"},{"speaker":"Brandee Gaar","startTime":1521.5670000000002,"endTime":1524.767,"body":"to be really challenging to"},{"speaker":"Brandee Gaar","startTime":1521.5670000000002,"endTime":1524.767,"body":"do it to cold leads, right?"},{"speaker":"Daniela Justus","startTime":1524.997,"endTime":1525.3970000000002,"body":"right."},{"speaker":"Daniela Justus","startTime":1525.5269999999998,"endTime":1529.1070000000002,"body":"So I think that that's, that's"},{"speaker":"Daniela Justus","startTime":1525.5269999999998,"endTime":1529.1070000000002,"body":"a really great, context for"},{"speaker":"Daniela Justus","startTime":1529.1070000000002,"endTime":1533.2769999999998,"body":"this way to set this up, what"},{"speaker":"Daniela Justus","startTime":1529.1070000000002,"endTime":1533.2769999999998,"body":"I would say is when it comes to"},{"speaker":"Daniela Justus","startTime":1533.407,"endTime":1536.9370000000001,"body":"running ads to Whitney's point,"},{"speaker":"Daniela Justus","startTime":1533.407,"endTime":1536.9370000000001,"body":"they really do just amplify what"},{"speaker":"Daniela Justus","startTime":1536.9370000000001,"endTime":1538.0469999999998,"body":"is happening in your business."},{"speaker":"Daniela Justus","startTime":1538.0469999999998,"endTime":1541.577,"body":"And so if you are not getting"},{"speaker":"Daniela Justus","startTime":1538.0469999999998,"endTime":1541.577,"body":"any leads at all, and you are"},{"speaker":"Daniela Justus","startTime":1541.6870000000001,"endTime":1544.2969999999998,"body":"actively marketing for your"},{"speaker":"Daniela Justus","startTime":1541.6870000000001,"endTime":1544.2969999999998,"body":"business, let's say that if"},{"speaker":"Daniela Justus","startTime":1544.2969999999998,"endTime":1545.8370000000002,"body":"you just have a website and"},{"speaker":"Daniela Justus","startTime":1544.2969999999998,"endTime":1545.8370000000002,"body":"you're not doing anything"},{"speaker":"Daniela Justus","startTime":1545.8370000000002,"endTime":1547.497,"body":"and you're not getting"},{"speaker":"Daniela Justus","startTime":1545.8370000000002,"endTime":1547.497,"body":"leads, that's another story."},{"speaker":"Daniela Justus","startTime":1547.497,"endTime":1548.0269999999998,"body":"But if you are."},{"speaker":"Daniela Justus","startTime":1548.0269999999998,"endTime":1550.553,"body":"Marketing, proactively, and"},{"speaker":"Daniela Justus","startTime":1548.0269999999998,"endTime":1550.553,"body":"you're still not getting"},{"speaker":"Daniela Justus","startTime":1550.553,"endTime":1552.863,"body":"leads, then that's where I"},{"speaker":"Daniela Justus","startTime":1550.553,"endTime":1552.863,"body":"would say, you know, there's"},{"speaker":"Daniela Justus","startTime":1552.863,"endTime":1554.9330000000002,"body":"a foundational messaging gap."},{"speaker":"Daniela Justus","startTime":1554.9330000000002,"endTime":1558.01,"body":"we need to find a way to be"},{"speaker":"Daniela Justus","startTime":1554.9330000000002,"endTime":1558.01,"body":"more specific about what you"},{"speaker":"Daniela Justus","startTime":1558.01,"endTime":1560.89,"body":"do, who you do it for, and make"},{"speaker":"Daniela Justus","startTime":1558.01,"endTime":1560.89,"body":"sure that we're connecting the"},{"speaker":"Daniela Justus","startTime":1560.89,"endTime":1562.1499999999999,"body":"dots in a way that makes sense."},{"speaker":"Daniela Justus","startTime":1562.28,"endTime":1565.0400000000002,"body":"If you're getting leads and"},{"speaker":"Daniela Justus","startTime":1562.28,"endTime":1565.0400000000002,"body":"you're closing them, but you"},{"speaker":"Daniela Justus","startTime":1565.05,"endTime":1569.34,"body":"want more, that's where ads"},{"speaker":"Daniela Justus","startTime":1565.05,"endTime":1569.34,"body":"can be an amazing amplifier."},{"speaker":"Daniela Justus","startTime":1569.47,"endTime":1572.86,"body":"If you are, at a stage"},{"speaker":"Daniela Justus","startTime":1569.47,"endTime":1572.86,"body":"of business where you're"},{"speaker":"Daniela Justus","startTime":1573.01,"endTime":1576.7500000000002,"body":"only marketing when you"},{"speaker":"Daniela Justus","startTime":1573.01,"endTime":1576.7500000000002,"body":"need new leads, and then"},{"speaker":"Daniela Justus","startTime":1576.7500000000002,"endTime":1579.32,"body":"you're not marketing when"},{"speaker":"Daniela Justus","startTime":1576.7500000000002,"endTime":1579.32,"body":"you have the clients."},{"speaker":"Daniela Justus","startTime":1579.45,"endTime":1583.28,"body":"Ads can also help kind of"},{"speaker":"Daniela Justus","startTime":1579.45,"endTime":1583.28,"body":"create a little more consistency"},{"speaker":"Daniela Justus","startTime":1583.51,"endTime":1586.7,"body":"with your marketing workflow"},{"speaker":"Daniela Justus","startTime":1583.51,"endTime":1586.7,"body":"so that you don't have to"},{"speaker":"Daniela Justus","startTime":1586.7,"endTime":1590.3700000000001,"body":"be on all the time, but"},{"speaker":"Daniela Justus","startTime":1586.7,"endTime":1590.3700000000001,"body":"they really are a supplement"},{"speaker":"Daniela Justus","startTime":1590.49,"endTime":1592.68,"body":"to a marketing strategy."},{"speaker":"Daniela Justus","startTime":1592.7,"endTime":1595.7900000000002,"body":"They are not a marketing"},{"speaker":"Daniela Justus","startTime":1592.7,"endTime":1595.7900000000002,"body":"strategy in and of themselves,"},{"speaker":"Daniela Justus","startTime":1595.8700000000001,"endTime":1597.1499999999999,"body":"they don't function alone."},{"speaker":"Daniela Justus","startTime":1597.39,"endTime":1598.95,"body":"You have to send the"},{"speaker":"Daniela Justus","startTime":1597.39,"endTime":1598.95,"body":"ads somewhere, right?"},{"speaker":"Daniela Justus","startTime":1598.95,"endTime":1600.39,"body":"So if you don't have a"},{"speaker":"Daniela Justus","startTime":1598.95,"endTime":1600.39,"body":"good website or if you"},{"speaker":"Daniela Justus","startTime":1600.39,"endTime":1602.8,"body":"don't have a good landing"},{"speaker":"Daniela Justus","startTime":1600.39,"endTime":1602.8,"body":"page, focus there first."},{"speaker":"Daniela Justus","startTime":1602.93,"endTime":1606.6699999999998,"body":"If you are, you know, not active"},{"speaker":"Daniela Justus","startTime":1602.93,"endTime":1606.6699999999998,"body":"on social media and the last"},{"speaker":"Daniela Justus","startTime":1606.68,"endTime":1610.3300000000002,"body":"post you made was like Father's"},{"speaker":"Daniela Justus","startTime":1606.68,"endTime":1610.3300000000002,"body":"Day 2022, then it's probably not"},{"speaker":"Daniela Justus","startTime":1610.3300000000002,"endTime":1613.66,"body":"a great idea to start running"},{"speaker":"Daniela Justus","startTime":1610.3300000000002,"endTime":1613.66,"body":"ads on meta right away, right?"},{"speaker":"Daniela Justus","startTime":1613.66,"endTime":1615.9799999999998,"body":"Like you want to start building"},{"speaker":"Daniela Justus","startTime":1613.66,"endTime":1615.9799999999998,"body":"up that organic presence."},{"speaker":"Daniela Justus","startTime":1616.11,"endTime":1618.34,"body":"So that when you do start"},{"speaker":"Daniela Justus","startTime":1616.11,"endTime":1618.34,"body":"running ads and people click"},{"speaker":"Daniela Justus","startTime":1618.34,"endTime":1620.8100000000002,"body":"on your profile and click over"},{"speaker":"Daniela Justus","startTime":1618.34,"endTime":1620.8100000000002,"body":"to see who you are, there's"},{"speaker":"Daniela Justus","startTime":1620.8100000000002,"endTime":1623.3,"body":"something there for them to"},{"speaker":"Daniela Justus","startTime":1620.8100000000002,"endTime":1623.3,"body":"get to know you better and,"},{"speaker":"Daniela Justus","startTime":1623.34,"endTime":1626.5600000000002,"body":"and to, to show them that"},{"speaker":"Daniela Justus","startTime":1623.34,"endTime":1626.5600000000002,"body":"you are still in business and"},{"speaker":"Daniela Justus","startTime":1626.5600000000002,"endTime":1627.6899999999998,"body":"still alive and well, right."},{"speaker":"Daniela Justus","startTime":1627.6899999999998,"endTime":1628.61,"body":"And still working."},{"speaker":"Daniela Justus","startTime":1628.7630000000001,"endTime":1630.843,"body":"and so really I think zooming"},{"speaker":"Daniela Justus","startTime":1628.7630000000001,"endTime":1630.843,"body":"out and looking at the big"},{"speaker":"Daniela Justus","startTime":1630.863,"endTime":1633.9930000000002,"body":"picture and, and kind of"},{"speaker":"Daniela Justus","startTime":1630.863,"endTime":1633.9930000000002,"body":"audit your own accounts."},{"speaker":"Daniela Justus","startTime":1634.073,"endTime":1637.093,"body":"Think of like yourself, um,"},{"speaker":"Daniela Justus","startTime":1634.073,"endTime":1637.093,"body":"if you were looking for the"},{"speaker":"Daniela Justus","startTime":1637.093,"endTime":1639.693,"body":"service that you offer, and if"},{"speaker":"Daniela Justus","startTime":1637.093,"endTime":1639.693,"body":"you came across your Instagram"},{"speaker":"Daniela Justus","startTime":1639.693,"endTime":1642.3329999999999,"body":"account or whatever social"},{"speaker":"Daniela Justus","startTime":1639.693,"endTime":1642.3329999999999,"body":"media page and your website."},{"speaker":"Daniela Justus","startTime":1642.463,"endTime":1643.8329999999999,"body":"What does that"},{"speaker":"Daniela Justus","startTime":1642.463,"endTime":1643.8329999999999,"body":"process look like?"},{"speaker":"Daniela Justus","startTime":1643.8329999999999,"endTime":1645.0330000000001,"body":"Are the touch points there?"},{"speaker":"Daniela Justus","startTime":1645.0330000000001,"endTime":1649.043,"body":"Like really try to look at it"},{"speaker":"Daniela Justus","startTime":1645.0330000000001,"endTime":1649.043,"body":"through the lens of an inquiry,"},{"speaker":"Daniela Justus","startTime":1649.043,"endTime":1652.483,"body":"a lead, and see if you can"},{"speaker":"Daniela Justus","startTime":1649.043,"endTime":1652.483,"body":"identify some gaps in that."},{"speaker":"Daniela Justus","startTime":1652.793,"endTime":1656.0629999999999,"body":"you are generating leads"},{"speaker":"Daniela Justus","startTime":1652.793,"endTime":1656.0629999999999,"body":"organically and you are having"},{"speaker":"Daniela Justus","startTime":1656.0629999999999,"endTime":1658.7630000000001,"body":"great conversations and you're"},{"speaker":"Daniela Justus","startTime":1656.0629999999999,"endTime":1658.7630000000001,"body":"just ready for more, whether"},{"speaker":"Daniela Justus","startTime":1658.7630000000001,"endTime":1662.463,"body":"it's more consistency, more"},{"speaker":"Daniela Justus","startTime":1658.7630000000001,"endTime":1662.463,"body":"volume, um, so that the things"},{"speaker":"Daniela Justus","startTime":1662.463,"endTime":1665.3329999999999,"body":"that you already have working"},{"speaker":"Daniela Justus","startTime":1662.463,"endTime":1665.3329999999999,"body":"can be filled all the time."},{"speaker":"Daniela Justus","startTime":1665.5780000000002,"endTime":1668.428,"body":"That's where ads really are"},{"speaker":"Daniela Justus","startTime":1665.5780000000002,"endTime":1668.428,"body":"an amazing solution because"},{"speaker":"Daniela Justus","startTime":1668.428,"endTime":1671.6580000000001,"body":"they can just, they can"},{"speaker":"Daniela Justus","startTime":1668.428,"endTime":1671.6580000000001,"body":"really help you, have higher"},{"speaker":"Daniela Justus","startTime":1671.6580000000001,"endTime":1675.028,"body":"quality conversations and"},{"speaker":"Daniela Justus","startTime":1671.6580000000001,"endTime":1675.028,"body":"save your time in between."},{"speaker":"Daniela Justus","startTime":1675.1580000000001,"endTime":1677.9379999999999,"body":"Um, so that you're staying"},{"speaker":"Daniela Justus","startTime":1675.1580000000001,"endTime":1677.9379999999999,"body":"visible without having to."},{"speaker":"Daniela Justus","startTime":1678.068,"endTime":1679.9379999999999,"body":"Be on the other"},{"speaker":"Daniela Justus","startTime":1678.068,"endTime":1679.9379999999999,"body":"side actively for"},{"speaker":"Daniela Justus","startTime":1679.9379999999999,"endTime":1680.108,"body":"that"},{"speaker":"Brandee Gaar","startTime":1680.3929999999998,"endTime":1680.7430000000002,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1680.843,"endTime":1681.3529999999998,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1681.4130000000002,"endTime":1683.1830000000002,"body":"So I love this."},{"speaker":"Brandee Gaar","startTime":1683.193,"endTime":1685.7430000000002,"body":"And one of the things just"},{"speaker":"Brandee Gaar","startTime":1683.193,"endTime":1685.7430000000002,"body":"to Daniela's point that she"},{"speaker":"Brandee Gaar","startTime":1685.7430000000002,"endTime":1688.863,"body":"just made, one of the things"},{"speaker":"Brandee Gaar","startTime":1685.7430000000002,"endTime":1688.863,"body":"that we've really amped up"},{"speaker":"Brandee Gaar","startTime":1688.9330000000002,"endTime":1690.9930000000002,"body":"is our organic marketing."},{"speaker":"Brandee Gaar","startTime":1690.9930000000002,"endTime":1693.7830000000001,"body":"We already had a very"},{"speaker":"Brandee Gaar","startTime":1690.9930000000002,"endTime":1693.7830000000001,"body":"consistent organic marketing,"},{"speaker":"Brandee Gaar","startTime":1693.883,"endTime":1696.9730000000002,"body":"but now we are active every"},{"speaker":"Brandee Gaar","startTime":1693.883,"endTime":1696.9730000000002,"body":"single day on stories."},{"speaker":"Brandee Gaar","startTime":1696.9930000000002,"endTime":1699.9130000000002,"body":"We're making sure that our"},{"speaker":"Brandee Gaar","startTime":1696.9930000000002,"endTime":1699.9130000000002,"body":"posts are attractive, that"},{"speaker":"Brandee Gaar","startTime":1699.9130000000002,"endTime":1701.863,"body":"they're going to want to"},{"speaker":"Brandee Gaar","startTime":1699.9130000000002,"endTime":1701.863,"body":"convert somebody that is"},{"speaker":"Brandee Gaar","startTime":1701.863,"endTime":1703.1630000000002,"body":"just now landing on our page."},{"speaker":"Brandee Gaar","startTime":1703.1630000000002,"endTime":1703.383,"body":"So."},{"speaker":"Brandee Gaar","startTime":1703.483,"endTime":1705.863,"body":"It's something that organically"},{"speaker":"Brandee Gaar","startTime":1703.483,"endTime":1705.863,"body":"we're also really working on."},{"speaker":"Brandee Gaar","startTime":1705.863,"endTime":1710.273,"body":"I think being active on stories"},{"speaker":"Brandee Gaar","startTime":1705.863,"endTime":1710.273,"body":"is great because, a cold lead"},{"speaker":"Brandee Gaar","startTime":1710.273,"endTime":1713.3929999999998,"body":"lands on your page, you can"},{"speaker":"Brandee Gaar","startTime":1710.273,"endTime":1713.3929999999998,"body":"nurture them and let them"},{"speaker":"Brandee Gaar","startTime":1713.3929999999998,"endTime":1715.5829999999999,"body":"get to know you a little bit"},{"speaker":"Brandee Gaar","startTime":1713.3929999999998,"endTime":1715.5829999999999,"body":"more through your stories."},{"speaker":"Brandee Gaar","startTime":1715.593,"endTime":1717.803,"body":"So if you've got active"},{"speaker":"Brandee Gaar","startTime":1715.593,"endTime":1717.803,"body":"stories that day, it's just"},{"speaker":"Brandee Gaar","startTime":1717.803,"endTime":1721.398,"body":"really helping to move that"},{"speaker":"Brandee Gaar","startTime":1717.803,"endTime":1721.398,"body":"process along a little The"},{"speaker":"Brandee Gaar","startTime":1721.398,"endTime":1723.108,"body":"only other thing I wanted"},{"speaker":"Brandee Gaar","startTime":1721.398,"endTime":1723.108,"body":"to talk about was really"},{"speaker":"Brandee Gaar","startTime":1723.108,"endTime":1724.1180000000002,"body":"to talk about our ad spend."},{"speaker":"Brandee Gaar","startTime":1724.1180000000002,"endTime":1727.088,"body":"We touched on, okay, we"},{"speaker":"Brandee Gaar","startTime":1724.1180000000002,"endTime":1727.088,"body":"spent about 150 in Meta."},{"speaker":"Brandee Gaar","startTime":1727.0980000000002,"endTime":1730.2079999999999,"body":"We've spent, I think we said"},{"speaker":"Brandee Gaar","startTime":1727.0980000000002,"endTime":1730.2079999999999,"body":"just under 400 in Google."},{"speaker":"Brandee Gaar","startTime":1730.418,"endTime":1734.3480000000002,"body":"So total, as of October"},{"speaker":"Brandee Gaar","startTime":1730.418,"endTime":1734.3480000000002,"body":"14th, we've spent just over"},{"speaker":"Brandee Gaar","startTime":1734.3480000000002,"endTime":1736.9779999999998,"body":"500 in ad spend, right?"},{"speaker":"Brandee Gaar","startTime":1737.0780000000002,"endTime":1739.798,"body":"And, I think one of the"},{"speaker":"Brandee Gaar","startTime":1737.0780000000002,"endTime":1739.798,"body":"things that we all wanted"},{"speaker":"Brandee Gaar","startTime":1739.798,"endTime":1743.0380000000002,"body":"to make, like we talked"},{"speaker":"Brandee Gaar","startTime":1739.798,"endTime":1743.0380000000002,"body":"about, it's a, it's an outlay"},{"speaker":"Brandee Gaar","startTime":1743.0380000000002,"endTime":1747.218,"body":"first of, of revenue before"},{"speaker":"Brandee Gaar","startTime":1743.0380000000002,"endTime":1747.218,"body":"you start to see a return."},{"speaker":"Brandee Gaar","startTime":1747.318,"endTime":1750.218,"body":"And so for us, I was telling"},{"speaker":"Brandee Gaar","startTime":1747.318,"endTime":1750.218,"body":"the ladies before the show, I'm"},{"speaker":"Brandee Gaar","startTime":1750.218,"endTime":1753.738,"body":"like, I have in my head that"},{"speaker":"Brandee Gaar","startTime":1750.218,"endTime":1753.738,"body":"we won't start seeing a return"},{"speaker":"Brandee Gaar","startTime":1753.7479999999998,"endTime":1755.168,"body":"necessarily till Thanksgiving."},{"speaker":"Brandee Gaar","startTime":1755.168,"endTime":1758.198,"body":"that's seven ish, eight"},{"speaker":"Brandee Gaar","startTime":1755.168,"endTime":1758.198,"body":"weeks because Thanksgiving"},{"speaker":"Brandee Gaar","startTime":1758.198,"endTime":1758.948,"body":"falls so late this year."},{"speaker":"Brandee Gaar","startTime":1758.9779999999998,"endTime":1761.5980000000002,"body":"I don't think it will be that"},{"speaker":"Brandee Gaar","startTime":1758.9779999999998,"endTime":1761.5980000000002,"body":"long, but I've already kind"},{"speaker":"Brandee Gaar","startTime":1761.5980000000002,"endTime":1764.878,"body":"of like set my expectations of"},{"speaker":"Brandee Gaar","startTime":1761.5980000000002,"endTime":1764.878,"body":"like, yeah, we're, right now"},{"speaker":"Brandee Gaar","startTime":1764.878,"endTime":1766.338,"body":"we're just finding the people."},{"speaker":"Brandee Gaar","startTime":1766.3480000000002,"endTime":1767.568,"body":"We're chumming the water."},{"speaker":"Brandee Gaar","startTime":1767.568,"endTime":1769.008,"body":"Like we're getting it out there."},{"speaker":"Brandee Gaar","startTime":1769.008,"endTime":1769.948,"body":"We're being visible."},{"speaker":"Brandee Gaar","startTime":1770.048,"endTime":1771.2279999999998,"body":"what do you guys have"},{"speaker":"Brandee Gaar","startTime":1770.048,"endTime":1771.2279999999998,"body":"to say about that?"},{"speaker":"Brandee Gaar","startTime":1771.238,"endTime":1773.3880000000001,"body":"Any thoughts on that when"},{"speaker":"Brandee Gaar","startTime":1771.238,"endTime":1773.3880000000001,"body":"you're working with clients"},{"speaker":"Brandee Gaar","startTime":1773.3880000000001,"endTime":1775.488,"body":"that you want them to know"},{"speaker":"Brandee Gaar","startTime":1773.3880000000001,"endTime":1775.488,"body":"when they start running ads?"},{"speaker":"Whitney Hodges","startTime":1775.588,"endTime":1778.1180000000002,"body":"Sure, yeah, so"},{"speaker":"Whitney Hodges","startTime":1775.588,"endTime":1778.1180000000002,"body":"the beginning really is laying"},{"speaker":"Whitney Hodges","startTime":1778.1180000000002,"endTime":1780.322,"body":"the groundwork, like you said,"},{"speaker":"Whitney Hodges","startTime":1778.1180000000002,"endTime":1780.322,"body":"we are still kind of in this"},{"speaker":"Whitney Hodges","startTime":1780.492,"endTime":1784.572,"body":"really first phase of, the types"},{"speaker":"Whitney Hodges","startTime":1780.492,"endTime":1784.572,"body":"of campaigns that we're running."},{"speaker":"Whitney Hodges","startTime":1784.8120000000001,"endTime":1788.372,"body":"It's often not until we"},{"speaker":"Whitney Hodges","startTime":1784.8120000000001,"endTime":1788.372,"body":"really turn on these meta"},{"speaker":"Whitney Hodges","startTime":1788.452,"endTime":1791.602,"body":"conversion ad campaigns that"},{"speaker":"Whitney Hodges","startTime":1788.452,"endTime":1791.602,"body":"we'll really start to see,"},{"speaker":"Whitney Hodges","startTime":1791.802,"endTime":1795.432,"body":"you know, leads flow through"},{"speaker":"Whitney Hodges","startTime":1791.802,"endTime":1795.432,"body":"and have them be directly"},{"speaker":"Whitney Hodges","startTime":1795.452,"endTime":1796.9620000000002,"body":"attributable to the campaign."},{"speaker":"Whitney Hodges","startTime":1797.0620000000001,"endTime":1798.872,"body":"And then that's when we get"},{"speaker":"Whitney Hodges","startTime":1797.0620000000001,"endTime":1798.872,"body":"into the fun stuff of really"},{"speaker":"Whitney Hodges","startTime":1798.872,"endTime":1803.282,"body":"like uncovering what the cost"},{"speaker":"Whitney Hodges","startTime":1798.872,"endTime":1803.282,"body":"per lead is and taking a look"},{"speaker":"Whitney Hodges","startTime":1803.352,"endTime":1805.1519999999998,"body":"at the quality of these leads."},{"speaker":"Whitney Hodges","startTime":1805.2520000000002,"endTime":1809.452,"body":"and you know, what's happening"},{"speaker":"Whitney Hodges","startTime":1805.2520000000002,"endTime":1809.452,"body":"beyond the ads themselves or"},{"speaker":"Whitney Hodges","startTime":1809.682,"endTime":1811.972,"body":"beyond people inquiring,  right?"},{"speaker":"Whitney Hodges","startTime":1812.012,"endTime":1815.552,"body":"So, um, Yeah, I think going into"},{"speaker":"Whitney Hodges","startTime":1812.012,"endTime":1815.552,"body":"it, understanding that, yeah,"},{"speaker":"Whitney Hodges","startTime":1815.552,"endTime":1819.0420000000001,"body":"you're going to be, you know,"},{"speaker":"Whitney Hodges","startTime":1815.552,"endTime":1819.0420000000001,"body":"investing in your ad spend a bit"},{"speaker":"Whitney Hodges","startTime":1819.142,"endTime":1821.8120000000001,"body":"before you actually see these"},{"speaker":"Whitney Hodges","startTime":1819.142,"endTime":1821.8120000000001,"body":"leads start to flow through."},{"speaker":"Whitney Hodges","startTime":1821.912,"endTime":1824.682,"body":"And then the leads are going to"},{"speaker":"Whitney Hodges","startTime":1821.912,"endTime":1824.682,"body":"start to flow  through and we're"},{"speaker":"Whitney Hodges","startTime":1824.682,"endTime":1825.872,"body":"going to  assess some data."},{"speaker":"Whitney Hodges","startTime":1826.122,"endTime":1828.432,"body":"And, you know, that's when"},{"speaker":"Whitney Hodges","startTime":1826.122,"endTime":1828.432,"body":"you're then going to start"},{"speaker":"Whitney Hodges","startTime":1828.4420000000002,"endTime":1830.0620000000001,"body":"to see higher quality leads."},{"speaker":"Whitney Hodges","startTime":1830.162,"endTime":1833.702,"body":"And we all know that the"},{"speaker":"Whitney Hodges","startTime":1830.162,"endTime":1833.702,"body":"sales cycle for people is"},{"speaker":"Whitney Hodges","startTime":1833.802,"endTime":1836.702,"body":"taking longer these days"},{"speaker":"Whitney Hodges","startTime":1833.802,"endTime":1836.702,"body":"and people are doing lots"},{"speaker":"Whitney Hodges","startTime":1836.702,"endTime":1839.802,"body":"of research and like really"},{"speaker":"Whitney Hodges","startTime":1836.702,"endTime":1839.802,"body":"like vetting their vendors."},{"speaker":"Whitney Hodges","startTime":1839.8120000000001,"endTime":1842.4019999999998,"body":"So this initial work or"},{"speaker":"Whitney Hodges","startTime":1839.8120000000001,"endTime":1842.4019999999998,"body":"like kind of the start"},{"speaker":"Whitney Hodges","startTime":1842.4420000000002,"endTime":1845.0420000000001,"body":"of these ad campaigns are"},{"speaker":"Whitney Hodges","startTime":1842.4420000000002,"endTime":1845.0420000000001,"body":"setting you up for success"},{"speaker":"Whitney Hodges","startTime":1845.142,"endTime":1846.5620000000001,"body":"months down the road, right?"},{"speaker":"Whitney Hodges","startTime":1846.5620000000001,"endTime":1849.082,"body":"It could be that somebody's"},{"speaker":"Whitney Hodges","startTime":1846.5620000000001,"endTime":1849.082,"body":"first touch point is seeing"},{"speaker":"Whitney Hodges","startTime":1849.082,"endTime":1851.492,"body":"an ad from you now, but they"},{"speaker":"Whitney Hodges","startTime":1849.082,"endTime":1851.492,"body":"not be, might not be ready"},{"speaker":"Whitney Hodges","startTime":1851.492,"endTime":1853.7520000000002,"body":"to book their wedding planner"},{"speaker":"Whitney Hodges","startTime":1851.492,"endTime":1853.7520000000002,"body":"until six months from now."},{"speaker":"Brandee Gaar","startTime":1854.3700000000001,"endTime":1854.72,"body":"Yeah."},{"speaker":"Daniela Justus","startTime":1854.8500000000001,"endTime":1857.43,"body":"Yeah, I think"},{"speaker":"Daniela Justus","startTime":1854.8500000000001,"endTime":1857.43,"body":"that's that's usually how I like"},{"speaker":"Daniela Justus","startTime":1857.43,"endTime":1860.26,"body":"to speak to it as well is that"},{"speaker":"Daniela Justus","startTime":1857.43,"endTime":1860.26,"body":"initially it's an investment."},{"speaker":"Daniela Justus","startTime":1860.26,"endTime":1862.3500000000001,"body":"It's an investment in data."},{"speaker":"Daniela Justus","startTime":1862.4799999999998,"endTime":1866.01,"body":"It's an investment in traffic,"},{"speaker":"Daniela Justus","startTime":1862.4799999999998,"endTime":1866.01,"body":"and all of that traffic then"},{"speaker":"Daniela Justus","startTime":1866.0200000000002,"endTime":1868.86,"body":"gives you even more information"},{"speaker":"Daniela Justus","startTime":1866.0200000000002,"endTime":1868.86,"body":"around, you know, what are"},{"speaker":"Daniela Justus","startTime":1868.86,"endTime":1872.0049999999999,"body":"the behaviors that these"},{"speaker":"Daniela Justus","startTime":1868.86,"endTime":1872.0049999999999,"body":"People are exhibiting how,"},{"speaker":"Daniela Justus","startTime":1872.0049999999999,"endTime":1872.9550000000002,"body":"what are they engaging with?"},{"speaker":"Daniela Justus","startTime":1872.9550000000002,"endTime":1874.325,"body":"And that gives us more insight."},{"speaker":"Daniela Justus","startTime":1874.325,"endTime":1877.265,"body":"but I also like to think of"},{"speaker":"Daniela Justus","startTime":1874.325,"endTime":1877.265,"body":"it in terms of the results"},{"speaker":"Daniela Justus","startTime":1877.285,"endTime":1879.075,"body":"being compounding interest."},{"speaker":"Daniela Justus","startTime":1879.2050000000002,"endTime":1881.095,"body":"Once you start running"},{"speaker":"Daniela Justus","startTime":1879.2050000000002,"endTime":1881.095,"body":"ads, like we're running ads"},{"speaker":"Daniela Justus","startTime":1881.095,"endTime":1883.195,"body":"in October, we're getting"},{"speaker":"Daniela Justus","startTime":1881.095,"endTime":1883.195,"body":"more traffic to the site."},{"speaker":"Daniela Justus","startTime":1883.195,"endTime":1884.9550000000002,"body":"We're getting more"},{"speaker":"Daniela Justus","startTime":1883.195,"endTime":1884.9550000000002,"body":"visibility on socials."},{"speaker":"Daniela Justus","startTime":1884.9950000000001,"endTime":1887.095,"body":"We're building up those"},{"speaker":"Daniela Justus","startTime":1884.9950000000001,"endTime":1887.095,"body":"audiences next month."},{"speaker":"Daniela Justus","startTime":1887.095,"endTime":1889.198,"body":"We're going to keep showing"},{"speaker":"Daniela Justus","startTime":1887.095,"endTime":1889.198,"body":"up with those people."},{"speaker":"Daniela Justus","startTime":1889.3280000000002,"endTime":1892.4779999999998,"body":"And there will be people who"},{"speaker":"Daniela Justus","startTime":1889.3280000000002,"endTime":1892.4779999999998,"body":"hit the website right away and"},{"speaker":"Daniela Justus","startTime":1892.4779999999998,"endTime":1893.9379999999999,"body":"inquire because they feel it."},{"speaker":"Daniela Justus","startTime":1893.9379999999999,"endTime":1895.2880000000002,"body":"And, but that's,"},{"speaker":"Daniela Justus","startTime":1893.9379999999999,"endTime":1895.2880000000002,"body":"that's, that's great."},{"speaker":"Daniela Justus","startTime":1895.418,"endTime":1899.028,"body":"The very small percentage"},{"speaker":"Daniela Justus","startTime":1895.418,"endTime":1899.028,"body":"of people, you know, you"},{"speaker":"Daniela Justus","startTime":1899.028,"endTime":1900.878,"body":"may have heard in the"},{"speaker":"Daniela Justus","startTime":1899.028,"endTime":1900.878,"body":"past, it takes seven touch"},{"speaker":"Daniela Justus","startTime":1900.878,"endTime":1901.9379999999999,"body":"points to make a sale."},{"speaker":"Daniela Justus","startTime":1901.9379999999999,"endTime":1903.9779999999998,"body":"There was a more recent"},{"speaker":"Daniela Justus","startTime":1901.9379999999999,"endTime":1903.9779999999998,"body":"study from Google that it's"},{"speaker":"Daniela Justus","startTime":1903.9779999999998,"endTime":1906.2880000000002,"body":"more like 200 at this point."},{"speaker":"Daniela Justus","startTime":1906.758,"endTime":1909.198,"body":"And there are things that"},{"speaker":"Daniela Justus","startTime":1906.758,"endTime":1909.198,"body":"you don't even realize that"},{"speaker":"Daniela Justus","startTime":1909.198,"endTime":1911.0980000000002,"body":"you're seeing them scrolling"},{"speaker":"Daniela Justus","startTime":1909.198,"endTime":1911.0980000000002,"body":"past in the newsfeed."},{"speaker":"Daniela Justus","startTime":1911.0980000000002,"endTime":1912.3880000000001,"body":"I saw that logo one more time."},{"speaker":"Daniela Justus","startTime":1912.398,"endTime":1915.0780000000002,"body":"Like every touch point"},{"speaker":"Daniela Justus","startTime":1912.398,"endTime":1915.0780000000002,"body":"just builds trust,"},{"speaker":"Daniela Justus","startTime":1915.0780000000002,"endTime":1916.2079999999999,"body":"reinforces that trust."},{"speaker":"Daniela Justus","startTime":1916.338,"endTime":1920.878,"body":"And what we see is that as those"},{"speaker":"Daniela Justus","startTime":1916.338,"endTime":1920.878,"body":"audiences build and grow, as"},{"speaker":"Daniela Justus","startTime":1920.8880000000001,"endTime":1925.358,"body":"those touch points accumulate,"},{"speaker":"Daniela Justus","startTime":1920.8880000000001,"endTime":1925.358,"body":"then you start having really"},{"speaker":"Daniela Justus","startTime":1925.358,"endTime":1930.378,"body":"amazing results over time as"},{"speaker":"Daniela Justus","startTime":1925.358,"endTime":1930.378,"body":"that visibility compounds."},{"speaker":"Daniela Justus","startTime":1930.608,"endTime":1932.803,"body":"And so the initial"},{"speaker":"Daniela Justus","startTime":1930.608,"endTime":1932.803,"body":"investment, that initial."},{"speaker":"Daniela Justus","startTime":1932.9330000000002,"endTime":1935.553,"body":"Uh, website visitor that"},{"speaker":"Daniela Justus","startTime":1932.9330000000002,"endTime":1935.553,"body":"we're paying for maybe this"},{"speaker":"Daniela Justus","startTime":1935.553,"endTime":1938.7030000000002,"body":"month, again, might convert"},{"speaker":"Daniela Justus","startTime":1935.553,"endTime":1938.7030000000002,"body":"three months, six months"},{"speaker":"Daniela Justus","startTime":1938.7030000000002,"endTime":1941.6630000000002,"body":"down the line, but it's"},{"speaker":"Daniela Justus","startTime":1938.7030000000002,"endTime":1941.6630000000002,"body":"how it all stacks together."},{"speaker":"Daniela Justus","startTime":1941.6830000000002,"endTime":1944.0829999999999,"body":"So you have to really do, like,"},{"speaker":"Daniela Justus","startTime":1941.6830000000002,"endTime":1944.0829999999999,"body":"you really have to look at it"},{"speaker":"Daniela Justus","startTime":1944.213,"endTime":1948.2430000000002,"body":"holistically and zoomed out,"},{"speaker":"Daniela Justus","startTime":1944.213,"endTime":1948.2430000000002,"body":"especially when you are Starting"},{"speaker":"Daniela Justus","startTime":1948.2430000000002,"endTime":1949.9530000000002,"body":"off with visibility campaigns."},{"speaker":"Daniela Justus","startTime":1949.963,"endTime":1953.8729999999998,"body":"It's, it's, it's not as"},{"speaker":"Daniela Justus","startTime":1949.963,"endTime":1953.8729999999998,"body":"measurable or quantifiable in"},{"speaker":"Daniela Justus","startTime":1953.8729999999998,"endTime":1956.9730000000002,"body":"terms of the ROI right away,"},{"speaker":"Daniela Justus","startTime":1953.8729999999998,"endTime":1956.9730000000002,"body":"and sometimes people struggle"},{"speaker":"Daniela Justus","startTime":1956.9730000000002,"endTime":1959.713,"body":"with that because they want"},{"speaker":"Daniela Justus","startTime":1956.9730000000002,"endTime":1959.713,"body":"to see, well, how much money"},{"speaker":"Daniela Justus","startTime":1959.7430000000002,"endTime":1961.983,"body":"am I getting back for the"},{"speaker":"Daniela Justus","startTime":1959.7430000000002,"endTime":1961.983,"body":"money that I'm putting in,"},{"speaker":"Daniela Justus","startTime":1962.113,"endTime":1966.2830000000001,"body":"but there's value beyond just"},{"speaker":"Daniela Justus","startTime":1962.113,"endTime":1966.2830000000001,"body":"the, the leads or the sales."},{"speaker":"Daniela Justus","startTime":1966.2830000000001,"endTime":1968.9730000000002,"body":"There's so much value"},{"speaker":"Daniela Justus","startTime":1966.2830000000001,"endTime":1968.9730000000002,"body":"from that information."},{"speaker":"Daniela Justus","startTime":1969.193,"endTime":1971.8929999999998,"body":"that you're gaining, the"},{"speaker":"Daniela Justus","startTime":1969.193,"endTime":1971.8929999999998,"body":"insights that you can gain."},{"speaker":"Daniela Justus","startTime":1972.023,"endTime":1973.903,"body":"And that can help"},{"speaker":"Daniela Justus","startTime":1972.023,"endTime":1973.903,"body":"you save time, right?"},{"speaker":"Daniela Justus","startTime":1973.903,"endTime":1977.1630000000002,"body":"There are other resources"},{"speaker":"Daniela Justus","startTime":1973.903,"endTime":1977.1630000000002,"body":"that you have that are finite."},{"speaker":"Daniela Justus","startTime":1977.293,"endTime":1978.8329999999999,"body":"Money's a renewable resource."},{"speaker":"Daniela Justus","startTime":1978.8329999999999,"endTime":1979.823,"body":"We can make more of it."},{"speaker":"Daniela Justus","startTime":1980.023,"endTime":1980.8529999999998,"body":"We can earn more."},{"speaker":"Daniela Justus","startTime":1980.883,"endTime":1981.613,"body":"It flows."},{"speaker":"Daniela Justus","startTime":1981.7430000000002,"endTime":1982.6830000000002,"body":"Time runs out."},{"speaker":"Daniela Justus","startTime":1982.693,"endTime":1984.593,"body":"Like we don't have forever."},{"speaker":"Daniela Justus","startTime":1984.6630000000002,"endTime":1987.693,"body":"And so if you can gain some"},{"speaker":"Daniela Justus","startTime":1984.6630000000002,"endTime":1987.693,"body":"insights from the ads that"},{"speaker":"Daniela Justus","startTime":1987.7030000000002,"endTime":1990.343,"body":"you're running, that can help"},{"speaker":"Daniela Justus","startTime":1987.7030000000002,"endTime":1990.343,"body":"you put systems and strategies"},{"speaker":"Daniela Justus","startTime":1990.343,"endTime":1993.1830000000002,"body":"in place that can save you"},{"speaker":"Daniela Justus","startTime":1990.343,"endTime":1993.1830000000002,"body":"time, that's a really valuable"},{"speaker":"Daniela Justus","startTime":1993.2230000000002,"endTime":1995.043,"body":"outcome from running ads."},{"speaker":"Daniela Justus","startTime":1995.043,"endTime":1998.733,"body":"And so I think like breaking"},{"speaker":"Daniela Justus","startTime":1995.043,"endTime":1998.733,"body":"that expectation that it's"},{"speaker":"Daniela Justus","startTime":1998.733,"endTime":2002.8129999999999,"body":"going to be a one in one out or"},{"speaker":"Daniela Justus","startTime":1998.733,"endTime":2002.8129999999999,"body":"how much in and how much out."},{"speaker":"Daniela Justus","startTime":2002.8129999999999,"endTime":2004.9330000000002,"body":"I think that that can make"},{"speaker":"Daniela Justus","startTime":2002.8129999999999,"endTime":2004.9330000000002,"body":"sense in an e commerce"},{"speaker":"Daniela Justus","startTime":2004.943,"endTime":2006.173,"body":"retail environment, right?"},{"speaker":"Daniela Justus","startTime":2006.173,"endTime":2008.066,"body":"Or in a different"},{"speaker":"Daniela Justus","startTime":2006.173,"endTime":2008.066,"body":"business model."},{"speaker":"Daniela Justus","startTime":2008.2659999999998,"endTime":2010.396,"body":"But when we're in the wedding"},{"speaker":"Daniela Justus","startTime":2008.2659999999998,"endTime":2010.396,"body":"industry, we are looking"},{"speaker":"Daniela Justus","startTime":2010.396,"endTime":2014.106,"body":"for qualified leads that"},{"speaker":"Daniela Justus","startTime":2010.396,"endTime":2014.106,"body":"we work with in a deep way,"},{"speaker":"Daniela Justus","startTime":2014.236,"endTime":2015.836,"body":"hopefully just one time."},{"speaker":"Daniela Justus","startTime":2015.9660000000001,"endTime":2019.416,"body":"And so it's a completely"},{"speaker":"Daniela Justus","startTime":2015.9660000000001,"endTime":2019.416,"body":"different approach to,"},{"speaker":"Daniela Justus","startTime":2019.546,"endTime":2022.456,"body":"you know, like we don't"},{"speaker":"Daniela Justus","startTime":2019.546,"endTime":2022.456,"body":"recommend list building for"},{"speaker":"Daniela Justus","startTime":2022.456,"endTime":2024.8059999999998,"body":"the wedding industry, because"},{"speaker":"Daniela Justus","startTime":2022.456,"endTime":2024.8059999999998,"body":"that doesn't make sense."},{"speaker":"Daniela Justus","startTime":2024.8059999999998,"endTime":2026.9530000000002,"body":"Like you want someone"},{"speaker":"Daniela Justus","startTime":2024.8059999999998,"endTime":2026.9530000000002,"body":"who's ready to"},{"speaker":"Brandee Gaar","startTime":2027.153,"endTime":2027.5629999999999,"body":"And buy"},{"speaker":"Daniela Justus","startTime":2027.5629999999999,"endTime":2029.213,"body":"that you're"},{"speaker":"Daniela Justus","startTime":2027.5629999999999,"endTime":2029.213,"body":"having sales conversations"},{"speaker":"Daniela Justus","startTime":2029.213,"endTime":2031.8729999999998,"body":"with, that you can really"},{"speaker":"Daniela Justus","startTime":2029.213,"endTime":2031.8729999999998,"body":"serve in a big way and then"},{"speaker":"Daniela Justus","startTime":2031.8729999999998,"endTime":2034.6630000000002,"body":"wish them the best and get"},{"speaker":"Daniela Justus","startTime":2031.8729999999998,"endTime":2034.6630000000002,"body":"a great review and, and"},{"speaker":"Daniela Justus","startTime":2034.6630000000002,"endTime":2036.8329999999999,"body":"hopefully maybe get referrals"},{"speaker":"Daniela Justus","startTime":2034.6630000000002,"endTime":2036.8329999999999,"body":"from them in the future."},{"speaker":"Daniela Justus","startTime":2036.8329999999999,"endTime":2038.258,"body":"But it's not that"},{"speaker":"Daniela Justus","startTime":2036.8329999999999,"endTime":2038.258,"body":"you're going to."},{"speaker":"Daniela Justus","startTime":2038.448,"endTime":2039.778,"body":"necessarily work with them"},{"speaker":"Brandee Gaar","startTime":2040.043,"endTime":2040.443,"body":"Right."},{"speaker":"Brandee Gaar","startTime":2040.4530000000002,"endTime":2041.0829999999999,"body":"No, I mean,"},{"speaker":"Daniela Justus","startTime":2041.3880000000001,"endTime":2043.148,"body":"Like unless"},{"speaker":"Daniela Justus","startTime":2041.3880000000001,"endTime":2043.148,"body":"you offer other things"},{"speaker":"Daniela Justus","startTime":2043.148,"endTime":2045.7079999999999,"body":"outside of wedding services,"},{"speaker":"Daniela Justus","startTime":2043.148,"endTime":2045.7079999999999,"body":"you know, photography"},{"speaker":"Daniela Justus","startTime":2045.7079999999999,"endTime":2046.7479999999998,"body":"is kind of a gray area."},{"speaker":"Daniela Justus","startTime":2046.7880000000002,"endTime":2048.948,"body":"Cause then you can get into,"},{"speaker":"Daniela Justus","startTime":2046.7880000000002,"endTime":2048.948,"body":"you know, like some of the"},{"speaker":"Daniela Justus","startTime":2049.078,"endTime":2051.788,"body":"family photos in the future and,"},{"speaker":"Daniela Justus","startTime":2049.078,"endTime":2051.788,"body":"and, and things like that, if"},{"speaker":"Daniela Justus","startTime":2051.798,"endTime":2055.0179999999996,"body":"you want, but especially with"},{"speaker":"Daniela Justus","startTime":2051.798,"endTime":2055.0179999999996,"body":"people who are specifically"},{"speaker":"Daniela Justus","startTime":2055.0179999999996,"endTime":2058.868,"body":"focused on planning weddings"},{"speaker":"Daniela Justus","startTime":2055.0179999999996,"endTime":2058.868,"body":"and executing events, it's a"},{"speaker":"Daniela Justus","startTime":2058.868,"endTime":2060.7679999999996,"body":"one time project, hopefully."},{"speaker":"Daniela Justus","startTime":2060.8979999999997,"endTime":2064.278,"body":"And so that's the, Sort of,"},{"speaker":"Daniela Justus","startTime":2060.8979999999997,"endTime":2064.278,"body":"challenge in a way that,"},{"speaker":"Daniela Justus","startTime":2064.288,"endTime":2066.278,"body":"that makes it really fun"},{"speaker":"Daniela Justus","startTime":2064.288,"endTime":2066.278,"body":"to work in this industry"},{"speaker":"Daniela Justus","startTime":2066.278,"endTime":2068.6879999999996,"body":"you just can't look at what"},{"speaker":"Daniela Justus","startTime":2066.278,"endTime":2068.6879999999996,"body":"other industries are doing."},{"speaker":"Daniela Justus","startTime":2068.698,"endTime":2071.725,"body":"it's not a copy paste"},{"speaker":"Daniela Justus","startTime":2068.698,"endTime":2071.725,"body":"strategy situation."},{"speaker":"Daniela Justus","startTime":2071.725,"endTime":2073.595,"body":"And I think that's where a"},{"speaker":"Daniela Justus","startTime":2071.725,"endTime":2073.595,"body":"lot of these misconceptions"},{"speaker":"Daniela Justus","startTime":2073.595,"endTime":2075.915,"body":"come from, especially in the"},{"speaker":"Daniela Justus","startTime":2073.595,"endTime":2075.915,"body":"online space, as business"},{"speaker":"Daniela Justus","startTime":2075.915,"endTime":2078.4249999999997,"body":"owners, as marketers, you're"},{"speaker":"Daniela Justus","startTime":2075.915,"endTime":2078.4249999999997,"body":"in this echo chamber and"},{"speaker":"Daniela Justus","startTime":2078.4249999999997,"endTime":2080.7549999999997,"body":"you're seeing all these crazy"},{"speaker":"Daniela Justus","startTime":2078.4249999999997,"endTime":2080.7549999999997,"body":"results and you think, well,"},{"speaker":"Daniela Justus","startTime":2080.7549999999997,"endTime":2082.095,"body":"does that make sense for me?"},{"speaker":"Daniela Justus","startTime":2082.095,"endTime":2084.785,"body":"Of course, you're wondering"},{"speaker":"Daniela Justus","startTime":2082.095,"endTime":2084.785,"body":"that it doesn't most of the"},{"speaker":"Daniela Justus","startTime":2084.785,"endTime":2085.1949999999997,"body":"time."},{"speaker":"Brandee Gaar","startTime":2085.2099999999996,"endTime":2085.6699999999996,"body":"Right."},{"speaker":"Brandee Gaar","startTime":2085.77,"endTime":2088.8599999999997,"body":"No, I just, I think that this is"},{"speaker":"Brandee Gaar","startTime":2085.77,"endTime":2088.8599999999997,"body":"something that I, I want to make"},{"speaker":"Brandee Gaar","startTime":2088.8599999999997,"endTime":2090.68,"body":"sure that I keep driving home."},{"speaker":"Brandee Gaar","startTime":2090.75,"endTime":2093.35,"body":"Honestly, I think I will"},{"speaker":"Brandee Gaar","startTime":2090.75,"endTime":2093.35,"body":"keep driving home through"},{"speaker":"Brandee Gaar","startTime":2093.35,"endTime":2095.81,"body":"this collaboration is that"},{"speaker":"Brandee Gaar","startTime":2093.35,"endTime":2095.81,"body":"exactly what Daniela said."},{"speaker":"Brandee Gaar","startTime":2095.81,"endTime":2100.39,"body":"It's not a, it's not a tit for"},{"speaker":"Brandee Gaar","startTime":2095.81,"endTime":2100.39,"body":"tat, especially right away,"},{"speaker":"Brandee Gaar","startTime":2100.49,"endTime":2104.58,"body":"but You know, and I just, no"},{"speaker":"Brandee Gaar","startTime":2100.49,"endTime":2104.58,"body":"matter how many times my ads"},{"speaker":"Brandee Gaar","startTime":2104.58,"endTime":2106.8399999999997,"body":"team told me that when we"},{"speaker":"Brandee Gaar","startTime":2104.58,"endTime":2106.8399999999997,"body":"started the coaching ads, I"},{"speaker":"Brandee Gaar","startTime":2106.87,"endTime":2108.43,"body":"still was so shocked by it."},{"speaker":"Brandee Gaar","startTime":2108.5299999999997,"endTime":2111.74,"body":"I just was so surprised at"},{"speaker":"Brandee Gaar","startTime":2108.5299999999997,"endTime":2111.74,"body":"how much money was going out."},{"speaker":"Brandee Gaar","startTime":2111.8399999999997,"endTime":2114.8399999999997,"body":"For weeks before we saw"},{"speaker":"Brandee Gaar","startTime":2111.8399999999997,"endTime":2114.8399999999997,"body":"a sale come from it."},{"speaker":"Brandee Gaar","startTime":2115.0899999999997,"endTime":2117.1299999999997,"body":"And now I'm so"},{"speaker":"Brandee Gaar","startTime":2115.0899999999997,"endTime":2117.1299999999997,"body":"much more prepared."},{"speaker":"Brandee Gaar","startTime":2117.1499999999996,"endTime":2119.02,"body":"Like I'm like,"},{"speaker":"Brandee Gaar","startTime":2117.1499999999996,"endTime":2119.02,"body":"yeah, seven weeks."},{"speaker":"Brandee Gaar","startTime":2119.0499999999997,"endTime":2121.1499999999996,"body":"Like I give it seven or"},{"speaker":"Brandee Gaar","startTime":2119.0499999999997,"endTime":2121.1499999999996,"body":"eight weeks before we see a"},{"speaker":"Brandee Gaar","startTime":2121.1499999999996,"endTime":2122.5499999999997,"body":"first sale come from an ad."},{"speaker":"Brandee Gaar","startTime":2122.6499999999996,"endTime":2125.77,"body":"And, and again, that might"},{"speaker":"Brandee Gaar","startTime":2122.6499999999996,"endTime":2125.77,"body":"be a little too much, but"},{"speaker":"Brandee Gaar","startTime":2125.79,"endTime":2129.14,"body":"I, I'm totally prepared to"},{"speaker":"Brandee Gaar","startTime":2125.79,"endTime":2129.14,"body":"understand that this time."},{"speaker":"Brandee Gaar","startTime":2129.24,"endTime":2132.4799999999996,"body":"We've got to get that wheel"},{"speaker":"Brandee Gaar","startTime":2129.24,"endTime":2132.4799999999996,"body":"turning before we can start"},{"speaker":"Brandee Gaar","startTime":2132.49,"endTime":2133.97,"body":"to see a return from it."},{"speaker":"Brandee Gaar","startTime":2133.97,"endTime":2136.4399999999996,"body":"And the way that you guys are"},{"speaker":"Brandee Gaar","startTime":2133.97,"endTime":2136.4399999999996,"body":"doing it, I just am obsessed"},{"speaker":"Brandee Gaar","startTime":2136.4399999999996,"endTime":2139.52,"body":"with because it is like, let's"},{"speaker":"Brandee Gaar","startTime":2136.4399999999996,"endTime":2139.52,"body":"spend the lower amount and"},{"speaker":"Brandee Gaar","startTime":2139.52,"endTime":2140.6699999999996,"body":"just those visibility ads."},{"speaker":"Brandee Gaar","startTime":2140.6699999999996,"endTime":2141.99,"body":"Let's find out who"},{"speaker":"Brandee Gaar","startTime":2140.6699999999996,"endTime":2141.99,"body":"our audience is."},{"speaker":"Brandee Gaar","startTime":2141.99,"endTime":2142.9599999999996,"body":"Let's start to build that."},{"speaker":"Brandee Gaar","startTime":2143.06,"endTime":2144.9199999999996,"body":"And then we can start, um,"},{"speaker":"Brandee Gaar","startTime":2143.06,"endTime":2144.9199999999996,"body":"kind of going from there"},{"speaker":"Brandee Gaar","startTime":2144.9199999999996,"endTime":2145.74,"body":"from the lead conversion."},{"speaker":"Brandee Gaar","startTime":2145.74,"endTime":2148.08,"body":"So I have loved"},{"speaker":"Brandee Gaar","startTime":2145.74,"endTime":2148.08,"body":"this process so far."},{"speaker":"Brandee Gaar","startTime":2148.18,"endTime":2150.68,"body":"anything else that you want"},{"speaker":"Brandee Gaar","startTime":2148.18,"endTime":2150.68,"body":"everybody to know as we kind"},{"speaker":"Brandee Gaar","startTime":2150.68,"endTime":2152.1099999999997,"body":"of start this collaboration?"},{"speaker":"Daniela Justus","startTime":2152.3399999999997,"endTime":2155.16,"body":"I think"},{"speaker":"Daniela Justus","startTime":2152.3399999999997,"endTime":2155.16,"body":"ultimately, if, if people can"},{"speaker":"Daniela Justus","startTime":2155.16,"endTime":2159.18,"body":"come into ads, understanding"},{"speaker":"Daniela Justus","startTime":2155.16,"endTime":2159.18,"body":"that it's a process and that"},{"speaker":"Daniela Justus","startTime":2159.18,"endTime":2162.0899999999997,"body":"you, you get to choose who"},{"speaker":"Daniela Justus","startTime":2159.18,"endTime":2162.0899999999997,"body":"you partner with to support"},{"speaker":"Daniela Justus","startTime":2162.0899999999997,"endTime":2164.5399999999995,"body":"you through that process,"},{"speaker":"Daniela Justus","startTime":2162.0899999999997,"endTime":2164.5399999999995,"body":"whether it's where you get"},{"speaker":"Daniela Justus","startTime":2164.5399999999995,"endTime":2166.7099999999996,"body":"your education from, where"},{"speaker":"Daniela Justus","startTime":2164.5399999999995,"endTime":2166.7099999999996,"body":"you're getting support or"},{"speaker":"Daniela Justus","startTime":2166.7099999999996,"endTime":2169.1299999999997,"body":"working with an agency, making"},{"speaker":"Daniela Justus","startTime":2166.7099999999996,"endTime":2169.1299999999997,"body":"sure that they understand"},{"speaker":"Daniela Justus","startTime":2169.1299999999997,"endTime":2172.0399999999995,"body":"the nuance of your particular"},{"speaker":"Daniela Justus","startTime":2169.1299999999997,"endTime":2172.0399999999995,"body":"business and industry, I"},{"speaker":"Daniela Justus","startTime":2172.0399999999995,"endTime":2173.7799999999997,"body":"think is a really important,"},{"speaker":"Brandee Gaar","startTime":2173.8099999999995,"endTime":2174.3099999999995,"body":"I agree."},{"speaker":"Daniela Justus","startTime":2174.7129999999997,"endTime":2176.2929999999997,"body":"the wedding"},{"speaker":"Daniela Justus","startTime":2174.7129999999997,"endTime":2176.2929999999997,"body":"industry is really unique"},{"speaker":"Daniela Justus","startTime":2176.3129999999996,"endTime":2178.303,"body":"and, and it's special, right?"},{"speaker":"Daniela Justus","startTime":2178.6029999999996,"endTime":2179.363,"body":"And we love it."},{"speaker":"Daniela Justus","startTime":2179.363,"endTime":2180.1029999999996,"body":"It's beautiful."},{"speaker":"Daniela Justus","startTime":2180.1029999999996,"endTime":2182.593,"body":"And there's so much magic"},{"speaker":"Daniela Justus","startTime":2180.1029999999996,"endTime":2182.593,"body":"in this space, but it's"},{"speaker":"Daniela Justus","startTime":2182.593,"endTime":2184.8929999999996,"body":"really different from, from"},{"speaker":"Daniela Justus","startTime":2182.593,"endTime":2184.8929999999996,"body":"almost any other industry"},{"speaker":"Daniela Justus","startTime":2184.8929999999996,"endTime":2185.6029999999996,"body":"that I've worked in."},{"speaker":"Daniela Justus","startTime":2185.6029999999996,"endTime":2187.1229999999996,"body":"And there are, there"},{"speaker":"Daniela Justus","startTime":2185.6029999999996,"endTime":2187.1229999999996,"body":"are strategies that we"},{"speaker":"Daniela Justus","startTime":2187.1229999999996,"endTime":2188.5029999999997,"body":"can borrow and bring in."},{"speaker":"Daniela Justus","startTime":2188.7429999999995,"endTime":2190.7029999999995,"body":"And there are others that"},{"speaker":"Daniela Justus","startTime":2188.7429999999995,"endTime":2190.7029999999995,"body":"are, that are completely new"},{"speaker":"Daniela Justus","startTime":2190.883,"endTime":2192.2529999999997,"body":"and unique to this space."},{"speaker":"Daniela Justus","startTime":2192.3929999999996,"endTime":2194.423,"body":"but it is a process and"},{"speaker":"Daniela Justus","startTime":2192.3929999999996,"endTime":2194.423,"body":"the more that you can"},{"speaker":"Daniela Justus","startTime":2194.423,"endTime":2197.7229999999995,"body":"stay dialed into The data,"},{"speaker":"Daniela Justus","startTime":2194.423,"endTime":2197.7229999999995,"body":"understanding what you're"},{"speaker":"Daniela Justus","startTime":2197.7229999999995,"endTime":2200.5129999999995,"body":"doing, why you're doing it,"},{"speaker":"Daniela Justus","startTime":2197.7229999999995,"endTime":2200.5129999999995,"body":"and how it all fits together."},{"speaker":"Daniela Justus","startTime":2200.5129999999995,"endTime":2203.1829999999995,"body":"That's going to give you so much"},{"speaker":"Daniela Justus","startTime":2200.5129999999995,"endTime":2203.1829999999995,"body":"information to be able to make"},{"speaker":"Daniela Justus","startTime":2203.2729999999997,"endTime":2207.14,"body":"really good decisions for your"},{"speaker":"Daniela Justus","startTime":2203.2729999999997,"endTime":2207.14,"body":"business based on those numbers."},{"speaker":"Brandee Gaar","startTime":2207.1899999999996,"endTime":2208.9399999999996,"body":"I mean, you"},{"speaker":"Brandee Gaar","startTime":2207.1899999999996,"endTime":2208.9399999999996,"body":"guys give such great data."},{"speaker":"Brandee Gaar","startTime":2208.9399999999996,"endTime":2212.0799999999995,"body":"Like I, today was the first"},{"speaker":"Brandee Gaar","startTime":2208.9399999999996,"endTime":2212.0799999999995,"body":"time I got a report, obviously,"},{"speaker":"Brandee Gaar","startTime":2212.0799999999995,"endTime":2214.64,"body":"cause we're just two weeks in,"},{"speaker":"Brandee Gaar","startTime":2212.0799999999995,"endTime":2214.64,"body":"but I was like, this is so easy."},{"speaker":"Brandee Gaar","startTime":2214.64,"endTime":2217.4599999999996,"body":"I, I think the thing that"},{"speaker":"Brandee Gaar","startTime":2214.64,"endTime":2217.4599999999996,"body":"was most helpful for me"},{"speaker":"Brandee Gaar","startTime":2217.4599999999996,"endTime":2219.1299999999997,"body":"was seeing what it was."},{"speaker":"Brandee Gaar","startTime":2219.2299999999996,"endTime":2222.0399999999995,"body":"So I was able to, I didn't"},{"speaker":"Brandee Gaar","startTime":2219.2299999999996,"endTime":2222.0399999999995,"body":"have to go research like,"},{"speaker":"Brandee Gaar","startTime":2222.0399999999995,"endTime":2223.3299999999995,"body":"well, how much did it increase?"},{"speaker":"Brandee Gaar","startTime":2223.3499999999995,"endTime":2223.5899999999997,"body":"Right."},{"speaker":"Brandee Gaar","startTime":2223.5899999999997,"endTime":2225.7099999999996,"body":"Like you guys were"},{"speaker":"Brandee Gaar","startTime":2223.5899999999997,"endTime":2225.7099999999996,"body":"literally like last two"},{"speaker":"Brandee Gaar","startTime":2225.7099999999996,"endTime":2227.2999999999997,"body":"weeks of September, first"},{"speaker":"Brandee Gaar","startTime":2225.7099999999996,"endTime":2227.2999999999997,"body":"two weeks of October."},{"speaker":"Brandee Gaar","startTime":2227.3999999999996,"endTime":2230.4799999999996,"body":"So I was able to see,"},{"speaker":"Brandee Gaar","startTime":2227.3999999999996,"endTime":2230.4799999999996,"body":"wow, that's a huge jump."},{"speaker":"Brandee Gaar","startTime":2230.4799999999996,"endTime":2230.66,"body":"Yep."},{"speaker":"Brandee Gaar","startTime":2230.68,"endTime":2233.5799999999995,"body":"It was a big jump that I wasn't"},{"speaker":"Brandee Gaar","startTime":2230.68,"endTime":2233.5799999999995,"body":"expecting that high of a jump."},{"speaker":"Brandee Gaar","startTime":2233.5999999999995,"endTime":2234.7299999999996,"body":"So I was thrilled with it."},{"speaker":"Brandee Gaar","startTime":2234.8299999999995,"endTime":2238.2499999999995,"body":"Um, but so I think just the"},{"speaker":"Brandee Gaar","startTime":2234.8299999999995,"endTime":2238.2499999999995,"body":"data you guys send over, it's"},{"speaker":"Brandee Gaar","startTime":2238.2599999999998,"endTime":2241.22,"body":"like, I had to go very far to"},{"speaker":"Brandee Gaar","startTime":2238.2599999999998,"endTime":2241.22,"body":"find, you know, the information."},{"speaker":"Brandee Gaar","startTime":2241.2299999999996,"endTime":2242.6099999999997,"body":"So it was really,"},{"speaker":"Brandee Gaar","startTime":2241.2299999999996,"endTime":2242.6099999999997,"body":"really helpful."},{"speaker":"Whitney Hodges","startTime":2242.66,"endTime":2244.5799999999995,"body":"Yeah, I think"},{"speaker":"Whitney Hodges","startTime":2242.66,"endTime":2244.5799999999995,"body":"what's really important if"},{"speaker":"Whitney Hodges","startTime":2244.5799999999995,"endTime":2248.1899999999996,"body":"you're going down the road of"},{"speaker":"Whitney Hodges","startTime":2244.5799999999995,"endTime":2248.1899999999996,"body":"ads, really, no matter who you"},{"speaker":"Whitney Hodges","startTime":2248.24,"endTime":2252.7099999999996,"body":"are working with, is that you"},{"speaker":"Whitney Hodges","startTime":2248.24,"endTime":2252.7099999999996,"body":"as a business owner are taking"},{"speaker":"Whitney Hodges","startTime":2252.7099999999996,"endTime":2255.3799999999997,"body":"an active role, like you are"},{"speaker":"Whitney Hodges","startTime":2252.7099999999996,"endTime":2255.3799999999997,"body":"being an active participant"},{"speaker":"Whitney Hodges","startTime":2255.4799999999996,"endTime":2257.3199999999997,"body":"in this collaboration, right?"},{"speaker":"Whitney Hodges","startTime":2257.4199999999996,"endTime":2259.9399999999996,"body":"Like Brandee, you, for example,"},{"speaker":"Whitney Hodges","startTime":2257.4199999999996,"endTime":2259.9399999999996,"body":"we sent the report, you"},{"speaker":"Whitney Hodges","startTime":2259.9799999999996,"endTime":2261.9199999999996,"body":"opened it up, you consumed"},{"speaker":"Whitney Hodges","startTime":2259.9799999999996,"endTime":2261.9199999999996,"body":"it, like you wanted to"},{"speaker":"Whitney Hodges","startTime":2261.9199999999996,"endTime":2264.5199999999995,"body":"understand that we're having a"},{"speaker":"Whitney Hodges","startTime":2261.9199999999996,"endTime":2264.5199999999995,"body":"conversation about it, right?"},{"speaker":"Whitney Hodges","startTime":2264.7299999999996,"endTime":2267.6699999999996,"body":"You're going to get so much"},{"speaker":"Whitney Hodges","startTime":2264.7299999999996,"endTime":2267.6699999999996,"body":"more, out of your ads and out"},{"speaker":"Whitney Hodges","startTime":2267.6699999999996,"endTime":2270.8399999999997,"body":"of being able to really kind of"},{"speaker":"Whitney Hodges","startTime":2267.6699999999996,"endTime":2270.8399999999997,"body":"create a lead generation system"},{"speaker":"Whitney Hodges","startTime":2271.0499999999997,"endTime":2273.3799999999997,"body":"when whoever you're working"},{"speaker":"Whitney Hodges","startTime":2271.0499999999997,"endTime":2273.3799999999997,"body":"with, you're, you're giving"},{"speaker":"Whitney Hodges","startTime":2273.3799999999997,"endTime":2276.74,"body":"them feedback, you're asking"},{"speaker":"Whitney Hodges","startTime":2273.3799999999997,"endTime":2276.74,"body":"questions, like you're taking"},{"speaker":"Whitney Hodges","startTime":2276.74,"endTime":2280.0099999999998,"body":"them up on, you know, any offers"},{"speaker":"Whitney Hodges","startTime":2276.74,"endTime":2280.0099999999998,"body":"to like get on a strategy call,"},{"speaker":"Whitney Hodges","startTime":2280.0199999999995,"endTime":2280.97,"body":"or you get a report if you."},{"speaker":"Whitney Hodges","startTime":2281.5379999999996,"endTime":2283.2079999999996,"body":"Questions that you don't"},{"speaker":"Whitney Hodges","startTime":2281.5379999999996,"endTime":2283.2079999999996,"body":"understand what something"},{"speaker":"Whitney Hodges","startTime":2283.2079999999996,"endTime":2286.4779999999996,"body":"means, then you're asking about"},{"speaker":"Whitney Hodges","startTime":2283.2079999999996,"endTime":2286.4779999999996,"body":"that so that you can really"},{"speaker":"Whitney Hodges","startTime":2286.4979999999996,"endTime":2290.7879999999996,"body":"understand how your money is"},{"speaker":"Whitney Hodges","startTime":2286.4979999999996,"endTime":2290.7879999999996,"body":"being spent and what it's going"},{"speaker":"Whitney Hodges","startTime":2290.7879999999996,"endTime":2293.798,"body":"towards, because ultimately,"},{"speaker":"Whitney Hodges","startTime":2290.7879999999996,"endTime":2293.798,"body":"like you as a business owner,"},{"speaker":"Whitney Hodges","startTime":2293.798,"endTime":2296.3679999999995,"body":"you are responsible for"},{"speaker":"Whitney Hodges","startTime":2293.798,"endTime":2296.3679999999995,"body":"the investment that you're"},{"speaker":"Whitney Hodges","startTime":2296.3679999999995,"endTime":2298.448,"body":"making, um, in your business."},{"speaker":"Whitney Hodges","startTime":2298.4779999999996,"endTime":2300.3579999999997,"body":"And it's like, if we're"},{"speaker":"Whitney Hodges","startTime":2298.4779999999996,"endTime":2300.3579999999997,"body":"not able to hear from you"},{"speaker":"Whitney Hodges","startTime":2300.3579999999997,"endTime":2303.448,"body":"about how things are going"},{"speaker":"Whitney Hodges","startTime":2300.3579999999997,"endTime":2303.448,"body":"in terms of Lead quality"},{"speaker":"Whitney Hodges","startTime":2303.448,"endTime":2306.428,"body":"or like, you know, you're"},{"speaker":"Whitney Hodges","startTime":2303.448,"endTime":2306.428,"body":"seeing higher leads from St."},{"speaker":"Whitney Hodges","startTime":2306.428,"endTime":2309.8879999999995,"body":"Augustine than you are Orlando"},{"speaker":"Whitney Hodges","startTime":2306.428,"endTime":2309.8879999999995,"body":"or you know, what's happening"},{"speaker":"Whitney Hodges","startTime":2309.8979999999997,"endTime":2312.8979999999997,"body":"beyond  the ads, you know,"},{"speaker":"Whitney Hodges","startTime":2309.8979999999997,"endTime":2312.8979999999997,"body":"your ads manager, your ads team"},{"speaker":"Whitney Hodges","startTime":2312.8979999999997,"endTime":2314.5779999999995,"body":"can only do so much for you."},{"speaker":"Whitney Hodges","startTime":2314.798,"endTime":2317.798,"body":"If it's not in really kind of"},{"speaker":"Whitney Hodges","startTime":2314.798,"endTime":2317.798,"body":"open dialogue and collaboration."},{"speaker":"Brandee Gaar","startTime":2317.8479999999995,"endTime":2320.3179999999998,"body":"I think that that"},{"speaker":"Brandee Gaar","startTime":2317.8479999999995,"endTime":2320.3179999999998,"body":"was a great point because I love"},{"speaker":"Brandee Gaar","startTime":2320.3179999999998,"endTime":2324.0579999999995,"body":"the numbers anyway, but again,"},{"speaker":"Brandee Gaar","startTime":2320.3179999999998,"endTime":2324.0579999999995,"body":"it's so easy to look at it."},{"speaker":"Brandee Gaar","startTime":2324.0679999999998,"endTime":2327.0879999999997,"body":"Like you should be an active"},{"speaker":"Brandee Gaar","startTime":2324.0679999999998,"endTime":2327.0879999999997,"body":"participant and, I know,"},{"speaker":"Brandee Gaar","startTime":2327.1879999999996,"endTime":2328.5679999999998,"body":"That I'm going to get data."},{"speaker":"Brandee Gaar","startTime":2328.5679999999998,"endTime":2329.5979999999995,"body":"I know when I'm going to get it."},{"speaker":"Brandee Gaar","startTime":2329.5979999999995,"endTime":2332.7279999999996,"body":"And so I can set 15, 20"},{"speaker":"Brandee Gaar","startTime":2329.5979999999995,"endTime":2332.7279999999996,"body":"minutes aside and say, okay,"},{"speaker":"Brandee Gaar","startTime":2332.7279999999996,"endTime":2333.9079999999994,"body":"I really want to look at this."},{"speaker":"Brandee Gaar","startTime":2333.9179999999997,"endTime":2335.738,"body":"Like, don't just see"},{"speaker":"Brandee Gaar","startTime":2333.9179999999997,"endTime":2335.738,"body":"it and kind of be like,"},{"speaker":"Brandee Gaar","startTime":2335.738,"endTime":2336.7279999999996,"body":"okay, well, they got it."},{"speaker":"Brandee Gaar","startTime":2336.968,"endTime":2338.6679999999997,"body":"Like it is important"},{"speaker":"Brandee Gaar","startTime":2336.968,"endTime":2338.6679999999997,"body":"for you to be an active"},{"speaker":"Brandee Gaar","startTime":2338.6679999999997,"endTime":2339.4379999999996,"body":"participant in that."},{"speaker":"Brandee Gaar","startTime":2339.4379999999996,"endTime":2341.1079999999997,"body":"So you guys, I'm so excited."},{"speaker":"Brandee Gaar","startTime":2341.1179999999995,"endTime":2342.4979999999996,"body":"I can't believe we're"},{"speaker":"Brandee Gaar","startTime":2341.1179999999995,"endTime":2342.4979999999996,"body":"only two weeks in."},{"speaker":"Brandee Gaar","startTime":2342.4979999999996,"endTime":2344.198,"body":"Cause I mean, we've been"},{"speaker":"Brandee Gaar","startTime":2342.4979999999996,"endTime":2344.198,"body":"working on it for a while,"},{"speaker":"Brandee Gaar","startTime":2344.2079999999996,"endTime":2347.278,"body":"but I, it feels like we've"},{"speaker":"Brandee Gaar","startTime":2344.2079999999996,"endTime":2347.278,"body":"been doing this forever."},{"speaker":"Brandee Gaar","startTime":2347.3479999999995,"endTime":2350.4779999999996,"body":"So I'm really, really"},{"speaker":"Brandee Gaar","startTime":2347.3479999999995,"endTime":2350.4779999999996,"body":"excited to continue updating"},{"speaker":"Brandee Gaar","startTime":2350.488,"endTime":2352.3879999999995,"body":"everybody on how it's working."},{"speaker":"Brandee Gaar","startTime":2352.3979999999997,"endTime":2354.778,"body":"What things have worked,"},{"speaker":"Brandee Gaar","startTime":2352.3979999999997,"endTime":2354.778,"body":"what things maybe we found"},{"speaker":"Brandee Gaar","startTime":2354.778,"endTime":2355.8779999999997,"body":"out that didn't work."},{"speaker":"Brandee Gaar","startTime":2355.9629999999997,"endTime":2358.4629999999997,"body":"For my company, obviously every"},{"speaker":"Brandee Gaar","startTime":2355.9629999999997,"endTime":2358.4629999999997,"body":"company is different, but I'm,"},{"speaker":"Brandee Gaar","startTime":2358.613,"endTime":2361.8529999999996,"body":"I'm excited to share, um, how"},{"speaker":"Brandee Gaar","startTime":2358.613,"endTime":2361.8529999999996,"body":"we kind of adjust ads and what"},{"speaker":"Brandee Gaar","startTime":2361.8529999999996,"endTime":2364.7229999999995,"body":"starts working as we, we start"},{"speaker":"Brandee Gaar","startTime":2361.8529999999996,"endTime":2364.7229999999995,"body":"running lead conversion ads."},{"speaker":"Brandee Gaar","startTime":2364.7229999999995,"endTime":2367.2029999999995,"body":"So you guys, if you're"},{"speaker":"Brandee Gaar","startTime":2364.7229999999995,"endTime":2367.2029999999995,"body":"excited to learn more about"},{"speaker":"Brandee Gaar","startTime":2367.2029999999995,"endTime":2369.8729999999996,"body":"this, Hey, tell us what"},{"speaker":"Brandee Gaar","startTime":2367.2029999999995,"endTime":2369.8729999999996,"body":"your questions are too."},{"speaker":"Brandee Gaar","startTime":2369.8729999999996,"endTime":2372.6429999999996,"body":"So you can pop over"},{"speaker":"Brandee Gaar","startTime":2369.8729999999996,"endTime":2372.6429999999996,"body":"to my Instagram or"},{"speaker":"Brandee Gaar","startTime":2372.6429999999996,"endTime":2373.5429999999997,"body":"wedding industry ads."},{"speaker":"Brandee Gaar","startTime":2373.573,"endTime":2376.6829999999995,"body":"Instagram will link both of them"},{"speaker":"Brandee Gaar","startTime":2373.573,"endTime":2376.6829999999995,"body":"in the show notes below and ask"},{"speaker":"Brandee Gaar","startTime":2376.6829999999995,"endTime":2379.4929999999995,"body":"us questions that we can answer"},{"speaker":"Brandee Gaar","startTime":2376.6829999999995,"endTime":2379.4929999999995,"body":"for you here on a podcast,"},{"speaker":"Brandee Gaar","startTime":2379.553,"endTime":2383.1229999999996,"body":"or we can certainly make some"},{"speaker":"Brandee Gaar","startTime":2379.553,"endTime":2383.1229999999996,"body":"content in, um, Instagram"},{"speaker":"Brandee Gaar","startTime":2383.153,"endTime":2385.6029999999996,"body":"and over on TikTok to kind of"},{"speaker":"Brandee Gaar","startTime":2383.153,"endTime":2385.6029999999996,"body":"share with you guys how this is"},{"speaker":"Brandee Gaar","startTime":2385.6029999999996,"endTime":2390.6929999999998,"body":"going, but we're super excited"},{"speaker":"Brandee Gaar","startTime":2385.6029999999996,"endTime":2390.6929999999998,"body":"to let you know, do paid ads"},{"speaker":"Brandee Gaar","startTime":2390.8729999999996,"endTime":2392.5129999999995,"body":"really work for wedding pros?"},{"speaker":"Brandee Gaar","startTime":2392.5229999999997,"endTime":2394.5329999999994,"body":"So we're going to answer that"},{"speaker":"Brandee Gaar","startTime":2392.5229999999997,"endTime":2394.5329999999994,"body":"question over the next six"},{"speaker":"Brandee Gaar","startTime":2394.5329999999994,"endTime":2397.2529999999997,"body":"months, but you guys, thank"},{"speaker":"Brandee Gaar","startTime":2394.5329999999994,"endTime":2397.2529999999997,"body":"you so much for being here and"},{"speaker":"Brandee Gaar","startTime":2397.2529999999997,"endTime":2398.1229999999996,"body":"I'll see you on the next one."},{"speaker":"Brandee Gaar","startTime":2398.1229999999996,"endTime":2398.2829999999994,"body":"Bye."}]}